Meeting Title: Brainforge x Talisma Meeting Date: 2026-01-22 Meeting participants: RohitKhera, Rico Rejoso, Aaron Schwarzberg, Holly Condos, Santhosh R


WEBVTT

1 00:00:29.540 00:00:32.180 Aaron Schwarzberg: Hey everyone, good morning, good afternoon, how are you?

2 00:00:35.980 00:00:38.860 RohitKhera: Hi, Aaron, good morning. Hi, Rico, very good morning.

3 00:00:39.610 00:00:41.950 Aaron Schwarzberg: Hey guys, here we go.

4 00:00:42.180 00:00:44.070 Aaron Schwarzberg: Good, good, how are you? How’s everything?

5 00:00:44.290 00:00:48.519 Rico Rejoso: Good, good. Just came off a… I mean, I was sick yesterday.

6 00:00:48.850 00:00:50.000 Aaron Schwarzberg: Oh, I’m sorry.

7 00:00:51.270 00:00:53.310 Aaron Schwarzberg: How are you feeling today? A little bit better?

8 00:00:53.440 00:00:55.690 Rico Rejoso: Yeah, it’s the weather.

9 00:00:56.530 00:00:57.170 Aaron Schwarzberg: Yeah.

10 00:00:57.790 00:00:59.900 Aaron Schwarzberg: Rico, remind me, where are you based?

11 00:01:00.180 00:01:01.470 Rico Rejoso: In the Philippines.

12 00:01:01.860 00:01:03.580 Aaron Schwarzberg: Where in the Philippines?

13 00:01:04.030 00:01:05.630 Rico Rejoso: Near Metro Manila.

14 00:01:06.000 00:01:07.290 Aaron Schwarzberg: Oh, nice, okay.

15 00:01:07.290 00:01:10.129 Rico Rejoso: It’s a province like Urban, so good.

16 00:01:11.670 00:01:14.129 Aaron Schwarzberg: And the weather, you said the weather’s a little crazy right now?

17 00:01:14.410 00:01:17.780 Rico Rejoso: Yeah, it’s so hot in the,

18 00:01:17.920 00:01:21.770 Rico Rejoso: Morning and up to early afternoon, then suddenly…

19 00:01:22.290 00:01:25.549 Rico Rejoso: During the evening, it dropped to, like, 60 degrees.

20 00:01:25.990 00:01:26.740 Aaron Schwarzberg: Hmm.

21 00:01:26.930 00:01:31.130 Aaron Schwarzberg: Yeah. Well, I’m glad you’re feeling a little bit better. Hey, Holly, how are you?

22 00:01:32.250 00:01:33.490 Holly Condos: I’m good, how are you?

23 00:01:33.490 00:01:36.320 Aaron Schwarzberg: Good, doing well, thanks. How’s your day going so far?

24 00:01:37.270 00:01:39.370 Holly Condos: Fast and Furious.

25 00:01:41.220 00:01:41.889 Holly Condos: How about you?

26 00:01:42.400 00:01:44.669 Aaron Schwarzberg: Same, same, same, same.

27 00:01:44.980 00:01:52.619 Aaron Schwarzberg: Yesterday was a crazy day. So yesterday, I started working at around 6, and my last call was 11.30 last night.

28 00:01:53.610 00:02:00.769 Aaron Schwarzberg: It was a little bit of a long day, yesterday, but a lot of, like you said, fast and furious, so it kept things interesting, which was good.

29 00:02:01.560 00:02:05.509 Holly Condos: That’s a super long day. You must be somewhat exhausted.

30 00:02:05.920 00:02:22.450 Aaron Schwarzberg: I would have been okay, to be honest with you, if it wasn’t for my son, my 7-year-old, coming in at 5 in the morning, wanting to talk about, a whole lot of different things, and not taking no for an answer in terms of needing to go back to sleep. But for that, I think I would have been okay. But yeah, it’s a little painful this morning.

31 00:02:23.070 00:02:25.680 Holly Condos: That’s cute. Are your kids back in school?

32 00:02:25.950 00:02:27.789 Aaron Schwarzberg: Back in school, yeah. Yeah.

33 00:02:28.510 00:02:29.370 Holly Condos: Great.

34 00:02:29.370 00:02:30.240 Aaron Schwarzberg: How’s your…

35 00:02:30.240 00:02:40.249 Holly Condos: weather there. I mean, it’s just that we’re expecting this major, weird storm that looks like it’s gonna go through a lot of, like, the middle of the country.

36 00:02:40.640 00:02:51.469 Aaron Schwarzberg: Yeah, I saw that, and I have a brother who’s… he lives in Connecticut, works in New York, and he said they’re expecting, I think, 15 inches of snow, which is insane.

37 00:02:52.020 00:02:53.140 Holly Condos: That’s crazy.

38 00:02:53.440 00:02:53.840 Aaron Schwarzberg: Yeah.

39 00:02:53.840 00:02:55.959 Holly Condos: It sounds like the polar vortex.

40 00:02:56.160 00:02:59.450 Aaron Schwarzberg: Yeah, it’s exactly what it sounds like, it’s unbelievable. I don’t…

41 00:02:59.860 00:03:02.500 Aaron Schwarzberg: Yeah. Hey, Sentosh, how are you?

42 00:03:04.280 00:03:05.619 Santhosh R: Yeah, I’m good.

43 00:03:05.760 00:03:07.750 Santhosh R: Hi, everyone. Hi, how are you?

44 00:03:07.750 00:03:09.540 Holly Condos: Hi, Santosh, how are you?

45 00:03:09.540 00:03:11.220 Santhosh R: I’m good, I’m good, Holly. How are you?

46 00:03:11.850 00:03:12.860 Holly Condos: I’m good, thanks.

47 00:03:13.660 00:03:17.520 Aaron Schwarzberg: So, Holly, do… should we, should we dive in? Are we waiting for Utam? What do you think?

48 00:03:17.920 00:03:24.220 Holly Condos: I don’t think Utom can make it today, and Hannah is out this week, so I think we just jump in.

49 00:03:24.690 00:03:28.249 Aaron Schwarzberg: Perfect. I did… I did, I did see…

50 00:03:28.280 00:03:37.649 Holly Condos: Yeah, I did see Santosh came back from our suggestions. I haven’t had a chance to look at it yet, though. Maybe, do you want to just walk through that?

51 00:03:38.530 00:03:40.860 Santhosh R: Correct. Rohit would have sent the email of that.

52 00:03:42.790 00:03:46.050 Aaron Schwarzberg: Right, so we’re coaching Go ahead, Centers.

53 00:03:47.170 00:03:50.509 Santhosh R: No, no, I was just mentioning that, yeah, it was Rohit, who sent the email.

54 00:03:51.670 00:03:59.179 Aaron Schwarzberg: Right. So, so I think where Holly was going was, do we want to kind of go through it live together and just kind of take a look? Or Holly, was that what you were saying?

55 00:03:59.830 00:04:00.570 Holly Condos: Yeah.

56 00:04:01.010 00:04:03.189 Aaron Schwarzberg: Yeah, I think that would be good.

57 00:04:05.210 00:04:09.199 RohitKhera: Bring that up, on my screen, just give me one moment.

58 00:04:09.950 00:04:11.519 Aaron Schwarzberg: Sure, thank you very much, Rahip.

59 00:04:13.100 00:04:22.029 Holly Condos: Yeah, so I think the majority of our team’s feedback was more, you know, design and,

60 00:04:22.950 00:04:32.530 Holly Condos: deck-oriented than content, and I didn’t want to make too many content changes without talking with you guys, that’s why I didn’t…

61 00:04:32.690 00:04:34.550 Holly Condos: Do too much editing.

62 00:04:34.970 00:04:44.049 Holly Condos: Yeah, so just curious what you thought about our design feedback.

63 00:04:45.630 00:04:52.479 RohitKhera: So it was all, all very valid feedback, Holly, and great attention to detail, which was always very welcome.

64 00:04:52.890 00:04:58.419 RohitKhera: And we’ve made the changes, you know, that were described in the document. It looks like they were.

65 00:04:58.420 00:04:58.900 Holly Condos: Great.

66 00:04:58.900 00:05:07.609 RohitKhera: kudos to thanks to all of them. We also added the Brainforce, the Lisma logos. We can bring it to the bottom, put it on the sides. I put it here because…

67 00:05:07.810 00:05:16.110 RohitKhera: it sort of… Fit across most… or it was the least worst fit, considering the layout of the slides.

68 00:05:17.840 00:05:23.300 RohitKhera: And just, you know, increase the font size in certain areas, just did a bit of, font,

69 00:05:24.230 00:05:33.689 RohitKhera: consistency, etc. But I haven’t touched the content, because as you said, I think that was, you know, that’s preferable to be more of a collaborative exercise.

70 00:05:33.830 00:05:39.649 RohitKhera: But we updated everything that was called out, in the… in the document.

71 00:05:40.150 00:05:50.520 RohitKhera: Great. You know, which of course, you know, will go through multiple iterations. There was one thing which maybe, Santosh or Aaron, you can help. The… sorry, this highlighting makes it…

72 00:05:50.670 00:05:51.870 RohitKhera: invisible.

73 00:05:53.020 00:05:58.440 RohitKhera: I wasn’t sure what this, you know, organization-wide, unified, something seems to be missing here.

74 00:05:58.610 00:06:08.610 RohitKhera: I, you know, I didn’t want to change it, because I, frankly, I didn’t know what to put here, so I thought we’ll just figure out what this… what is the ideal title we want this deck to have.

75 00:06:09.110 00:06:11.129 RohitKhera: And it just could be a complete change here.

76 00:06:11.570 00:06:14.330 Holly Condos: Oh, I thought that was from you guys, was…

77 00:06:14.490 00:06:17.120 Holly Condos: Maybe that was a Hanna insertion?

78 00:06:17.230 00:06:21.409 Holly Condos: I thought that was your… suggestions, so…

79 00:06:21.410 00:06:22.170 RohitKhera: Cigars.

80 00:06:22.400 00:06:28.440 RohitKhera: I wasn’t sure what the title should be. Maybe, Aaron Santosh, you can help me out here.

81 00:06:29.980 00:06:46.420 Aaron Schwarzberg: I’m not sure what the intention was. Obviously, it reads awkwardly, because it’s missing something, or it needs to be tweaked. So, I don’t know where it came from, or where it originated, whether Holly was on our side, or whether it was something Hannah put in, I don’t recall.

82 00:06:47.690 00:06:48.340 Holly Condos: Okay.

83 00:06:49.310 00:06:55.140 Holly Condos: Well, maybe we want to tailor that for…

84 00:06:55.350 00:07:01.099 Holly Condos: Although, I guess we want to have it be consistent. I was thinking that we could tailor it to our actual…

85 00:07:02.960 00:07:13.100 Holly Condos: you know, workshop event, but I think we want to use this universally and for socials, so we probably need to come up with, a title there.

86 00:07:13.270 00:07:19.210 Holly Condos: I can take that back, we can brainstorm a little bit. Hannah will be back next week, on Monday.

87 00:07:19.870 00:07:22.539 Holly Condos: So, I can take that for an action, that’s fine.

88 00:07:23.780 00:07:30.210 Holly Condos: I, I think, I wanted to kind of delve into slide…

89 00:07:30.600 00:07:34.420 Holly Condos: 5, the one with the little, yeah, that one.

90 00:07:34.890 00:07:41.260 Holly Condos: So here, I, I think that… While the, the content

91 00:07:41.730 00:07:50.139 Holly Condos: by stage makes sense. I think it’s hard to read, and so I’m wondering if We can either…

92 00:07:51.070 00:08:07.649 Holly Condos: you know, make the font larger, if we can condense some of the content, and that’s just my thought there. And I’m happy, or we’re happy, to do a little wordsmithing, but again, I didn’t want to change this without…

93 00:08:07.650 00:08:15.689 Holly Condos: talking with you, Santosh, first, and get your read. I mean, it may be that we just make the font a little bit bigger, and that solves the…

94 00:08:16.480 00:08:18.289 Holly Condos: the visibility?

95 00:08:18.290 00:08:18.980 Aaron Schwarzberg: as well.

96 00:08:19.070 00:08:36.319 Aaron Schwarzberg: It’s wordy also, Holly. I think both your points are well taken. I think, Sentosh, interested in your thoughts, and Rohit, your thoughts as well. Of course, Rico, your thoughts as well. I think some combination of what Holly said probably makes sense. We increase the font and reduce some of the verbiage, and try to be a little bit more streamlined. It’ll allow for…

97 00:08:36.320 00:08:45.219 Aaron Schwarzberg: people to, like, really lean into it, versus kind of struggle to see it, and then kind of get turned off because there’s so much there that it’s hard to digest. But, Santos, Rahit, what do you think?

98 00:08:46.080 00:08:52.270 RohitKhera: I fully agree. I tried increasing the font, and I’ve split this into Brain First, Bellisma, and what we do jointly.

99 00:08:52.470 00:08:54.540 RohitKhera: But two things. One is that…

100 00:08:54.820 00:09:03.449 RohitKhera: Holly, both the points that you’ve mentioned are absolutely valid. One, this is not a slide that you can glean a lot from at a glance.

101 00:09:03.450 00:09:06.249 Aaron Schwarzberg: You have to spend time reading this, and I think…

102 00:09:06.370 00:09:20.380 RohitKhera: if we are presenting at an event, if we are sharing this, you know, through social media or via email, I don’t think people will spend that time reading through this, so we need to bulletize these points further, condense it a little bit, and just convey the core

103 00:09:20.480 00:09:32.830 RohitKhera: you know, across these stages, what does Brain Forge do? And I was thinking maybe we put Brain Forge, Bellisma, you know, and our joint capability, and just put points across each of these, so we’re not repeating a lot of the words here, which frees up.

104 00:09:32.830 00:09:33.640 Holly Condos: Okay.

105 00:09:33.940 00:09:49.729 RohitKhera: to increase the font size. My other thought, which Santosh, you can weigh in on is, you know, these pipes look great, but they occupy a lot of space, so maybe we just make it a straight line instead of it going up and down, which frees up more space for text and the font becoming larger.

106 00:09:53.080 00:09:54.500 Holly Condos: Yeah.

107 00:09:54.790 00:09:56.850 Santhosh R: Sorry, is my voice audible?

108 00:09:57.090 00:09:59.160 Aaron Schwarzberg: now we can hear you.

109 00:09:59.460 00:10:04.280 Santhosh R: Oh, actually, I’m talking from that side, and at that time, I don’t know, for some reason the microphone is off.

110 00:10:05.980 00:10:06.869 RohitKhera: Go ahead, go ahead.

111 00:10:06.870 00:10:15.310 Santhosh R: Yeah, actually, as you both mentioned, it is correct. So, we should be hybrid of both. So, one, the font size also should be increased, and the content should be a little precise.

112 00:10:15.560 00:10:16.910 Santhosh R: I would go with that, yes.

113 00:10:17.410 00:10:37.639 Aaron Schwarzberg: And maybe, I think to Rohit’s point, we adjust the visualization. I like the pipes, like, up and down. It kind of captures it, makes you want to find out where things are leading to, because it’s almost a maze, I like that. But it does take up a lot of space, so maybe we condense it a little bit, or straighten it out, or do something. So some combination of those three elements, increasing font.

114 00:10:37.640 00:10:45.840 Aaron Schwarzberg: reducing the verbiage and adjusting the photo, I think that would add a lot of value to this slide. I think Kali’s points are well taken.

115 00:10:46.480 00:10:47.409 Santhosh R: Yeah, true.

116 00:10:47.800 00:10:55.460 Holly Condos: Yeah, I think that, sounds like a good… go forward. And then…

117 00:10:56.510 00:10:59.490 Holly Condos: I haven’t looked at the deck today again, but

118 00:10:59.800 00:11:08.969 Holly Condos: What is your feeling about, okay, so we… we are capturing the points of how we’re working together on that slide.

119 00:11:09.160 00:11:14.210 Holly Condos: Do you think that we have redundancy, or…

120 00:11:15.010 00:11:19.299 Holly Condos: Are we pretty good as far as bringing up new

121 00:11:19.620 00:11:28.110 Holly Condos: angles or aspects of the partnership in the slides, right? I mean, I think we’re… I think we’re pretty close there, just wanted to get your thoughts.

122 00:11:30.770 00:11:34.120 RohitKhera: A couple of thoughts, sorry, Aaron.

123 00:11:34.510 00:11:38.479 Aaron Schwarzberg: No, please, please, I was gonna defer to you, so please feel free to jump in.

124 00:11:39.730 00:11:47.329 RohitKhera: And maybe we are, or maybe I am, I came into this process in the middle, so please forgive me if this has been discussed.

125 00:11:47.510 00:11:48.460 RohitKhera: earlier.

126 00:11:48.680 00:11:52.340 RohitKhera: I think what we’re trying to say here, very broadly, is

127 00:11:52.830 00:11:58.829 RohitKhera: The first three slides are very impactful, because they talk about why we are partnering.

128 00:12:00.550 00:12:07.819 RohitKhera: And it sort of defines What we do, that some of the parts of what we do is greater…

129 00:12:08.410 00:12:09.720 RohitKhera: than the total.

130 00:12:10.270 00:12:15.609 RohitKhera: What we bring to the table, right? And then, you know, there’s a bit of alignment here that we need to do.

131 00:12:16.120 00:12:29.879 RohitKhera: And this is an opportunity for us to then also help somebody understand where it is Brainforge’s expertise and where it is Salisna’s expertise. So I want to color code Brainforge in one color.

132 00:12:30.390 00:12:48.060 RohitKhera: Talisma, another color. And then every slide where we’re talking about the, you know, the consulting expertise that Brainforge brings, in terms of saying, you know, mapping the current workflow, defining success metrics, and how AI can be deployed, that’s, you know, this whole…

133 00:12:48.150 00:12:50.529 RohitKhera: Sort of frame becomes one color.

134 00:12:50.890 00:12:57.290 RohitKhera: And then what Talismar does becomes the second color. Just to now start differentiating, to say that you have…

135 00:12:57.400 00:13:11.399 RohitKhera: for… and I’m sure there are other people who do this, but you have now the ability to get a roadmap defined and executed and validated jointly, which has always been one of the challenges, right? You…

136 00:13:11.940 00:13:19.000 RohitKhera: Define a roadmap, and then the customer does not understand how to execute it, they do a poor job of it.

137 00:13:19.370 00:13:26.830 RohitKhera: Don’t achieve the outcomes that were set out originally, and then it becomes a sort of gray zone in terms of why it didn’t work.

138 00:13:27.440 00:13:29.960 RohitKhera: And it’s always a degree, it would work.

139 00:13:30.710 00:13:33.710 RohitKhera: 50%, 60%, 70%, 80%.

140 00:13:33.960 00:13:43.259 RohitKhera: Right? This way, we’re saying that we’re taking joint ownership to say, when we say this is the pathway to go, and this is how you get there, we will get you there. You don’t have to…

141 00:13:43.260 00:13:43.980 Holly Condos: Right.

142 00:13:44.590 00:13:45.190 RohitKhera: How would get.

143 00:13:45.190 00:13:46.240 Holly Condos: Yeah, I like that.

144 00:13:46.590 00:13:57.710 RohitKhera: And I don’t think that messaging is coming out clearly, not because the content is not there, but I think because it just seems like a very monolithic, you know, sort of view.

145 00:13:58.200 00:14:05.679 RohitKhera: For example, here, we’re talking about data sovereignty, right? Which is output 1.

146 00:14:05.980 00:14:11.610 RohitKhera: And then if I look at, conversational excellence, It…

147 00:14:11.830 00:14:19.079 RohitKhera: It sort of seems like it is step 1, 2, 3, but really what we’re saying is that data sovereignty is one of the key

148 00:14:19.380 00:14:21.610 RohitKhera: Attributes that helps us stand apart.

149 00:14:21.780 00:14:25.639 RohitKhera: from other vendors, or let’s say an off-the-shelf LLM.

150 00:14:26.070 00:14:35.769 RohitKhera: we could potentially do this as an SLM that’s under our control in terms of how it’s trained. The data is not going and training a Gemini or a Copilot or a Perplexity. It’s trained.

151 00:14:36.710 00:14:48.620 RohitKhera: The model that you as a customer will be using, so you don’t have to worry about your data going outside of the boundaries of, you know, the proprietiness of that data is not democratized.

152 00:14:48.990 00:14:49.680 RohitKhera: Right?

153 00:14:49.990 00:14:57.330 RohitKhera: So, I think just a little bit of a rejig to differentiate there, and I don’t know if I’m articulating this well enough,

154 00:14:57.440 00:15:00.859 RohitKhera: But I think just a little bit of moving it around, I think, would help.

155 00:15:01.310 00:15:02.429 Holly Condos: Okay.

156 00:15:03.190 00:15:09.870 RohitKhera: I… and Aaron, tell me what you think about, you know, what I’ve said, and also… These two slides.

157 00:15:10.180 00:15:17.620 RohitKhera: These two slides need to come up front, where we say that defining the outcome.

158 00:15:17.740 00:15:19.839 RohitKhera: You know, how you do it, etc.

159 00:15:20.250 00:15:23.510 RohitKhera: Is what we start with, but then the.

160 00:15:24.050 00:15:37.439 RohitKhera: is adopting it and actually rolling it out. And, you know, we’ve all deployed enterprise systems before. It’s, the system can be great, but if people don’t adopt it, then, you know, it’s a paperweight, or a digital paperweight, so to speak.

161 00:15:37.620 00:15:41.900 RohitKhera: So I think this becomes very important to say that driving adoption

162 00:15:42.090 00:15:46.389 RohitKhera: with the matrices that has been defined by Brainforge, executed by.

163 00:15:47.000 00:15:53.040 RohitKhera: and then getting them to use it, is what will give you the ROI that, you know, everybody is chasing.

164 00:15:55.440 00:16:00.229 Holly Condos: I, I think, that makes a lot of sense, Rohit.

165 00:16:00.460 00:16:04.760 Holly Condos: And, like I said, I… I will,

166 00:16:06.390 00:16:12.320 Holly Condos: bring that up to Hannah, and… and I think, I agree, we moved those two slides up to the front.

167 00:16:12.580 00:16:17.289 Holly Condos: I think that makes sense. And then that perhaps helps with the flow as well.

168 00:16:19.820 00:16:23.900 RohitKhera: I think… I think it will. I think once we make that change, it will.

169 00:16:29.610 00:16:30.110 RohitKhera: Sorry, yeah.

170 00:16:30.110 00:16:37.249 Holly Condos: And in fact, if you… if you want to move those up right now, that’s fine. I’ll, you know, I’ll go over this with… with the team, so…

171 00:16:37.420 00:16:39.549 Holly Condos: It’s up to you. We can do it as well.

172 00:16:40.660 00:16:45.530 RohitKhera: So, what we’ll do, Holly, if it’s okay with you and Aaron, will…

173 00:16:45.830 00:16:48.859 RohitKhera: We’ll do a version, we’ll do a new version of this, make the change.

174 00:16:48.860 00:16:51.400 Holly Condos: Okay. Okay.

175 00:16:51.400 00:16:54.230 RohitKhera: you know, the delta of what you’ve changed, Aaron, what do you think?

176 00:16:55.550 00:16:57.540 Holly Condos: I think that’s great. Yeah, perfect.

177 00:16:57.720 00:17:00.360 Aaron Schwarzberg: Perfect. Thank you. That makes a lot of sense. Yeah.

178 00:17:02.180 00:17:09.919 Holly Condos: Okay, alright, so I think that’s good on the deck, unless you have any other thoughts, Rohit and Santosh?

179 00:17:10.920 00:17:11.960 Santhosh R: No, no.

180 00:17:11.960 00:17:13.540 RohitKhera: Or, which is maybe…

181 00:17:14.829 00:17:21.720 RohitKhera: Excuse me, which, again, may be because, I, I was not, I’m not aware of the prior conversations, but…

182 00:17:22.460 00:17:26.439 RohitKhera: Going from here to this slide,

183 00:17:26.960 00:17:32.650 RohitKhera: these are the key areas that we’re going to serve, and I think we need to highlight these a little bit more.

184 00:17:33.330 00:17:33.859 RohitKhera: And maybe.

185 00:17:33.860 00:17:34.200 Holly Condos: Okay.

186 00:17:34.580 00:17:41.130 RohitKhera: Depending on who you’re presenting to, for example, if you’re doing an event for higher education, then, you know, we don’t necessarily need to talk about the other things.

187 00:17:41.600 00:17:46.260 RohitKhera: But from here to this slide, which is, you know, Booker’s AI Strategic Assessment.

188 00:17:47.430 00:17:51.560 RohitKhera: put in a little bit more in terms of what classes. It’s,

189 00:17:51.970 00:18:07.719 RohitKhera: it’s got a few… it’s got two points here, which, again, was a paragraph, I made it into points, but could we be… is there an opportunity for us to be a little bit more prescriptive in terms of saying that at the end of this assessment, this is what you walk away with, and then these are the.

190 00:18:07.720 00:18:08.250 Holly Condos: Yes.

191 00:18:08.250 00:18:13.779 RohitKhera: Next steps after that, because you know, I’m sure this applies to all of us, Holly.

192 00:18:13.950 00:18:17.280 RohitKhera: We want the AI Strategic Assessment to be our foot in the door.

193 00:18:18.410 00:18:22.139 RohitKhera: Next step would be saying, let’s do these, these, these things.

194 00:18:22.290 00:18:24.410 RohitKhera: Based on the outcome of this.

195 00:18:25.290 00:18:30.120 Holly Condos: Yeah, I think that’s a really good point. And again, on this slide, from a…

196 00:18:30.490 00:18:34.290 Holly Condos: real estate perspective. We got a lot of…

197 00:18:34.390 00:18:47.390 Holly Condos: space taken up by the picture, right? So I think we can fix that, and then, to your point, add what the outcome and the next steps from the assessment are, because not only do we want them

198 00:18:47.570 00:18:51.680 Holly Condos: Potential customers to… to think, oh, this is cool.

199 00:18:53.290 00:18:58.900 Holly Condos: We want them to understand what they’re gonna get out of it, and what it leads to, right?

200 00:18:59.040 00:19:03.330 Holly Condos: The value… the value of the assessment and the bang for their buck, if you will.

201 00:19:04.510 00:19:05.410 RohitKhera: Absolutely.

202 00:19:06.450 00:19:08.610 Holly Condos: Yeah, I think that’s a really good point, Rohit.

203 00:19:09.760 00:19:11.280 Holly Condos: And Santosh.

204 00:19:11.570 00:19:15.469 Holly Condos: Okay, great. Anything else on the deck?

205 00:19:16.550 00:19:17.000 RohitKhera: No.

206 00:19:17.000 00:19:23.020 Santhosh R: I think one thing, a little bit of content may change, actually, in the slide 14.

207 00:19:23.160 00:19:29.689 Santhosh R: A little bit of, in the healthcare, actually, there is something, and also, I think we’ll be adding hospitality in this.

208 00:19:30.750 00:19:31.500 Holly Condos: Okay.

209 00:19:32.100 00:19:33.980 Santhosh R: So, I think apart from that, nothing else.

210 00:19:35.180 00:19:41.709 Holly Condos: Okay, yeah, so if you guys want to just, Do a next draft version?

211 00:19:41.890 00:19:54.969 Holly Condos: And send that over, either in Teams or in email. I’ll share it with the team, as well as just, you know, an overview of what we’ve discussed here. And Hannah can work on it next week.

212 00:19:56.250 00:20:04.180 Holly Condos: Okay, so, I wanted to kind of talk a little bit more about the potential audience.

213 00:20:04.490 00:20:18.570 Holly Condos: I think I mentioned, Aaron, perhaps when we first started talking, that, I… my dad was a professor and a dean, so I have kind of explored some of his contacts.

214 00:20:20.390 00:20:28.320 Holly Condos: And we have another… actually, we have an engineer on the Brainforge team who is also a professor of philosophy.

215 00:20:28.320 00:20:28.810 Aaron Schwarzberg: Hmm.

216 00:20:28.810 00:20:46.399 Holly Condos: So in having some discussions with them, they have recommended, and I think we talked about this, I think I just want to confirm with you, but as far as, like, the stakeholder or the people that we want to go after, it’s provost.

217 00:20:46.560 00:21:03.250 Holly Condos: library director, director of learning and technology services, those types of people. I think we also had talked about, maybe a revenue officer in the past. Is that…

218 00:21:03.280 00:21:06.900 Holly Condos: Is that your experience? Is that the right target?

219 00:21:07.720 00:21:23.590 Aaron Schwarzberg: It’s slightly off. I think the people you just described, aside from the provost, provost, yes. I think the others, it’s a little complex, because typically they’re not owners of budgets, they have someone who is approving that. What we’ve seen in the past, and where we’ve been

220 00:21:23.590 00:21:31.589 Aaron Schwarzberg: most successful in the higher ed side is Chancellor, president, and I would put provost in that category, so Chancellor, President, and Provost.

221 00:21:31.880 00:21:38.139 Aaron Schwarzberg: And then the second tier is VP of Enrollment, who typically has a significant budget.

222 00:21:38.500 00:21:40.089 Holly Condos: And I do remember that, yeah.

223 00:21:40.500 00:21:42.969 Aaron Schwarzberg: Yep, and I think,

224 00:21:43.120 00:21:58.740 Aaron Schwarzberg: you know, director of enrollment fits into that same VP of Enrollment category, but, you know, they’d probably have to loop in the VP, or however they’re structured, whoever the most senior person is on the enrollment side. Anyone who’s a senior level decision maker on the retention side is another main target.

225 00:21:59.340 00:22:00.060 Holly Condos: Okay.

226 00:22:00.220 00:22:04.789 Aaron Schwarzberg: I would call it, aside from the super senior leadership level, that’s one

227 00:22:05.130 00:22:08.970 Aaron Schwarzberg: Second is the VP level for financial aid.

228 00:22:09.240 00:22:17.239 Aaron Schwarzberg: recruitment, and retention. Those three areas have been key to us, and when we identify who those people are, they typically have

229 00:22:17.240 00:22:25.420 Aaron Schwarzberg: a budget, we have the ability to say, if we’re able to automate this process for you on the admissions or pre-admissions side, if we’re able to

230 00:22:25.420 00:22:39.840 Aaron Schwarzberg: provide you with an AI scoring of who’s most likely to retain, or who needs support all the way through to help them matriculate, right? That’s what they… their vested interest is, are those particular topics, and they have the budget to support it.

231 00:22:39.840 00:22:40.490 Aaron Schwarzberg: So, it’s…

232 00:22:40.490 00:22:40.840 Holly Condos: Check.

233 00:22:40.840 00:22:44.909 Aaron Schwarzberg: It’s an either-or, so it’s either the provost, Chancellor, president.

234 00:22:45.590 00:22:48.090 Aaron Schwarzberg: and or the VP of those three departments.

235 00:22:48.620 00:23:02.910 Holly Condos: Okay, great, and thank you for that clarification. So, I kind of was thinking that the learning and tech services was probably not the right angle. You know, maybe they get pulled in later in the conversation?

236 00:23:03.450 00:23:08.949 Aaron Schwarzberg: Yeah, I think that’s right, right? So, their input is… they’re gonna be,

237 00:23:09.310 00:23:21.090 Aaron Schwarzberg: they’re going to be important to the process, and their feedback and guidance is going to help to guide, but they’re not going to greenlight the continual conversations, they’re not going to say, yes, it’s within our budget, right? But they’re important stakeholders nonetheless.

238 00:23:21.760 00:23:27.200 Holly Condos: Yeah, okay, great. So, with regard to building that list.

239 00:23:27.930 00:23:33.400 Holly Condos: And I’m looking at that from the perspective of attendees for our event.

240 00:23:33.720 00:23:38.110 Holly Condos: Should we start sharing?

241 00:23:38.470 00:23:47.829 Holly Condos: what we’ve got, do you have, you know, potential attendees that you think might work? How do you want to approach that side of it?

242 00:23:47.830 00:23:51.790 Aaron Schwarzberg: It depends where… it depends where… it depends on the geo, right? Depends on where we go.

243 00:23:51.930 00:23:55.409 Holly Condos: Which I know we hadn’t landed on, right?

244 00:23:55.410 00:24:09.570 Aaron Schwarzberg: Correct, correct. So, I think we… you floated three, and I think our inclination is to defer to your Utam and team’s judgment on that, because, again, we’re the newer team in the U.S,

245 00:24:09.570 00:24:26.329 Aaron Schwarzberg: I have extensive contacts throughout higher ed and healthcare, but they’re dispersed throughout the country. I don’t have a consolidated, you know, group within one particular state, so I think we talked about, Austin, we talked about New York, and we talked about California, just in general. Right.

246 00:24:26.330 00:24:36.040 Aaron Schwarzberg: You talked about South Florida as a possibility, but I think where I got the feeling Uten was leaning was, Austin, with New York being a close second.

247 00:24:36.040 00:24:36.530 Holly Condos: Correct.

248 00:24:36.530 00:24:36.960 Aaron Schwarzberg: over a minute.

249 00:24:37.290 00:24:49.379 Aaron Schwarzberg: amenable to it, but then the second you guys say, alright, we think Austin’s the spot, then I’d open up the Rolodex, I’d go through LinkedIn, I’d see who we have the contacts and connections with, I’d reach out to contacts of mine who are

250 00:24:49.400 00:24:54.629 Aaron Schwarzberg: Really, really connected in higher ed and healthcare as well, and say, who are the 5, 6, 7 people

251 00:24:54.630 00:25:18.919 Aaron Schwarzberg: who you have, who you think would be interested in this, who I can reach out to. So, I don’t have a pre-existing list of people. What I have is, once you guys confirm what you think the geo is, and we say, yep, that works for us as well, then we’d start the outreach process. But I think lead time is important. So, I know we were shooting for Q1, we’re already basically towards the first week in February. I think the earliest we’d want to do it is last week.

252 00:25:18.990 00:25:31.930 Aaron Schwarzberg: you know, last two weeks, maybe, in March, is the earliest, earliest we’d want to do it, because we want to take some time for a lead nurture campaign, like an outreach campaign, I should say. Right. And I think it’ll take some time.

253 00:25:32.710 00:25:42.509 Holly Condos: Okay, all right, so, and this dovetails to the, the lead discussion, so, Robert.

254 00:25:42.680 00:25:56.859 Holly Condos: has some… some contacts that he’s happy to refer you to. I think he just wants to jump on this meeting and meet you and have a little bit of a discussion. I think that I may suggest

255 00:25:56.860 00:26:07.619 Holly Condos: you know, we might have to schedule something separately with you and him and Utam, and potentially myself outside of this sink, but I’ll… I’ll try to find that out. I know we’ve…

256 00:26:07.670 00:26:12.620 Holly Condos: Kind of not been… as fast on that as I had hoped. So.

257 00:26:12.620 00:26:27.480 Aaron Schwarzberg: All good. Whatever you, Robert, and Utam are most comfortable with, if you want to append that meeting to this meeting and kind of combine, great. If you want to have it separate, great. Whatever’s most comfortable for Robert, to have that conversation, is good with me.

258 00:26:28.250 00:26:38.930 Holly Condos: Okay, and then, as far as the logistics and just getting moving with the locat- or the geo, the venue.

259 00:26:39.150 00:26:44.100 Holly Condos: I, I, I really need Hannah, so, I will push…

260 00:26:44.260 00:26:47.270 Holly Condos: To get her focused on this for next week.

261 00:26:47.460 00:26:49.420 Aaron Schwarzberg: Perfect. And I think…

262 00:26:49.420 00:26:57.950 Holly Condos: you know, we’ll just start communicating a bit more. We don’t have to wait until the next sync. We’ll just start getting things going in, the teams.

263 00:26:58.420 00:27:15.550 Aaron Schwarzberg: Perfect, wonderful. And yeah, the second you guys have the guidance on that, we’ll start doing some preliminary work on the back end as well, and start reaching out to people, and start gauging interest, things like that. So, the second you guys feel like you’re headed towards a particular geo, the sooner you let us know, the sooner we can start reaching out to people.

264 00:27:16.560 00:27:24.140 Holly Condos: Okay, that sounds great. Anything… anything on your list, or any concerns from your end?

265 00:27:24.610 00:27:39.139 Aaron Schwarzberg: No, I think… I think you… you touched upon the three that we were hoping to touch upon coming into the meeting. One was the deck, two was the event, and three was the introductions, and I think we touched on all those. Rohit, Santosh, anything else that we didn’t get to today that you were hoping that we would?

266 00:27:40.310 00:27:44.300 Santhosh R: I think, as last time you were mentioning about the, you know,

267 00:27:44.470 00:27:51.349 Santhosh R: sharing the contacts and everything, so I think, we were thinking, like, they would be coming back to us and letting us know.

268 00:27:51.470 00:27:55.760 Santhosh R: I think… I’m just trying to remember that conversation, so…

269 00:27:55.760 00:27:58.000 Aaron Schwarzberg: Yeah, yeah.

270 00:27:58.020 00:28:22.460 Aaron Schwarzberg: Yeah, no, you’re spot on. I think Holly just spoke to that, which was she had the conversation with Robert. Robert has some introductions he’d like to make. Robert’s the only person, as far as I know, on the, Brainforge side who we haven’t had contact with, and so I think what Holly was communicating was that he would like some introduction and comfort with who we are, what we do, how we provide support. That will clarify in his mind who the best contact

271 00:28:22.460 00:28:24.969 Aaron Schwarzberg: are, and then he can see

272 00:28:24.970 00:28:38.549 Aaron Schwarzberg: who he’s comfortable connecting us with. So, the next step, Santosh, is Holly’s gonna figure out with Utam and Robert if he wants to… if they want to, have that be part of this meeting, or if it’s gonna be a separate call, and they’ll let us know.

273 00:28:39.270 00:28:51.640 Santhosh R: Understood. And also, I was thinking, like, should we have something like a monthly plan, or, you know, what is the next step so that, like, you know, we are aligned with timelines and slides and deck, and, you know, we can go ahead with it?

274 00:28:52.310 00:29:03.669 Holly Condos: Yes, I think that is valuable, and I know that Hannah typically puts those together for an event. I don’t know if you heard me earlier, but she is out this week.

275 00:29:05.120 00:29:14.489 Holly Condos: So, as soon as she’s back, she knows that I want to meet with her, so as soon as she’s back on Monday, I will have her push

276 00:29:14.830 00:29:20.040 Holly Condos: To put that together so that we do have a calendar timeline

277 00:29:20.240 00:29:24.319 Holly Condos: And, action items so that we’re tracking a bit better.

278 00:29:24.430 00:29:30.299 Holly Condos: Wonderful. Totally something we do with an event, so I’ll have her put that together.

279 00:29:30.910 00:29:31.630 Santhosh R: Great.

280 00:29:32.960 00:29:34.400 Santhosh R: Okay.

281 00:29:34.940 00:29:35.460 Santhosh R: I’m thinking, okay?

282 00:29:37.190 00:29:50.879 Aaron Schwarzberg: Well, one thing, I think, actually… so, Rohit, there was one point of clarification, I think, that you had. I think, let’s jump into that, and then maybe that might be on the last topic.

283 00:29:52.810 00:29:54.810 Aaron Schwarzberg: Related to the roadmap?

284 00:29:55.360 00:30:07.269 RohitKhera: Sure, sure. And Aaron, cut me off if this question is asked and answered. Holly, I just wanted… I was, you know, when we were trying to work out…

285 00:30:07.590 00:30:13.399 RohitKhera: how does… You know, you create a roadmap, you look at some of their workflows, you look at…

286 00:30:13.690 00:30:20.059 RohitKhera: what areas would give them the maximum ROI by leveraging the right AI bets?

287 00:30:20.180 00:30:24.289 RohitKhera: for their organization, which I think would be dramatically different between organizations.

288 00:30:24.670 00:30:31.460 RohitKhera: But also, matching that to what Teleisma has in terms of solution and in terms of capabilities.

289 00:30:32.530 00:30:48.370 RohitKhera: capabilities, because we may have a solution today, but that does not limit to what we could do, right? If there is an opportunity that comes up that says the AI bet is this, which is something that we’ve not done before, we’d love to work with you to see how can we actually do it.

290 00:30:48.500 00:30:51.610 RohitKhera: To have the maximum impact on the customer.

291 00:30:51.750 00:30:55.570 RohitKhera: When you do this, you know, this roadmap creation.

292 00:30:55.850 00:31:06.140 RohitKhera: Is there something generic, or something that you could share which would give us some insight into what that roadmap looks like, what do the recommendations look like?

293 00:31:06.280 00:31:14.409 RohitKhera: And it could be, you know, I would love if it was for higher education, but I understand that it may not be. So it could be a generic one for any industry.

294 00:31:14.620 00:31:19.710 RohitKhera: Just to give us a view in terms of how we, A, present the information in the deck.

295 00:31:20.820 00:31:21.810 RohitKhera: content…

296 00:31:22.130 00:31:27.119 RohitKhera: maybe restructuring some of the content we have in the slides in terms of what Bellisma brings to the table.

297 00:31:27.440 00:31:29.120 RohitKhera: And B,

298 00:31:29.820 00:31:36.639 RohitKhera: And maybe this is a leap that we don’t have to make now, is how would we actually go about executing it

299 00:31:36.780 00:31:39.989 RohitKhera: To deliver that value that we are telling them they will get.

300 00:31:41.570 00:31:46.309 Holly Condos: Okay, yeah, very good, points, and I’m sure that…

301 00:31:46.690 00:31:52.660 Holly Condos: I know we have playbooks that are somewhat generic, and I think we can tailor those.

302 00:31:52.850 00:31:57.289 Holly Condos: For… What you guys bring.

303 00:31:57.560 00:32:01.869 Holly Condos: But also just… To have you look at, and…

304 00:32:02.110 00:32:15.650 Holly Condos: Rohit, to your point, you know, maybe we tweak the deck a bit. So yeah, I’ll… I’ll track that down and see what Utam thinks as far as what’s most applicable here for our engagement.

305 00:32:16.280 00:32:18.890 Aaron Schwarzberg: Yeah, Utam shared a playbook or two early…

306 00:32:18.890 00:32:19.259 Holly Condos: Oh, you did.

307 00:32:19.260 00:32:28.160 Aaron Schwarzberg: early on in the process, but that was so long ago. I’m sure your playbooks have changed and been updated and tweaked. I mean, I’m not exaggerating, I think that was probably five, six months ago.

308 00:32:28.460 00:32:28.890 Aaron Schwarzberg: Okay.

309 00:32:28.890 00:32:53.410 Aaron Schwarzberg: So, but I remember them being very robust, very helpful, and I don’t know if he sent them across or shared them, but yes, if we could get an updated one that we could… and again, it doesn’t have to be specific to higher ed, but that’ll help tailor the message in the deck, and make sure that everything’s kind of more tightly aligned, where it’s a natural flow from, oh, so Brainforge does this, and then it leads right into what, right? Like, it’ll just make for a more natural

310 00:32:53.410 00:32:54.399 Aaron Schwarzberg: rude, I think.

311 00:32:55.110 00:33:13.739 Holly Condos: Yeah, no, that makes sense. And I’ll check with Utam about what he already sent you and, you know, what we have that’s updated. And then, Rohit, do you want to see that before you iterate on this next draft, or how do you want to handle it?

312 00:33:14.880 00:33:17.459 RohitKhera: Lou, we’ll iterate on what we’ve discussed right now.

313 00:33:17.830 00:33:18.569 Holly Condos: Okay, great.

314 00:33:18.570 00:33:22.730 RohitKhera: And then, you know, once you share that, we could iterate again. I’m sure the.

315 00:33:22.730 00:33:23.180 Holly Condos: Perfect.

316 00:33:23.180 00:33:26.760 RohitKhera: Simple iterations before we are all happy with it, so that’s okay.

317 00:33:27.510 00:33:29.979 Holly Condos: That sounds great. I appreciate it. Thank you.

318 00:33:31.770 00:33:43.029 Aaron Schwarzberg: Holly, I think that that’s what we had on our side, so I think we covered a lot, and I think we’re all in alignment. Is there anything else that you have, or anything else, Rico, that you have that you want to talk through?

319 00:33:44.750 00:33:45.580 Holly Condos: I’m good.

320 00:33:46.140 00:33:47.660 Rico Rejoso: Good. Thank you, guys.

321 00:33:48.100 00:33:57.070 Aaron Schwarzberg: Perfect. We really, as always, appreciate your time very much, and thank you for the partnership and the collaboration. I think we’re moving in the right direction, for sure, so if there’s anything that pops up…

322 00:33:57.070 00:33:57.680 Holly Condos: Absolutely.

323 00:33:58.000 00:34:03.660 Aaron Schwarzberg: Feel free to call, email, ping in Teams, whatever works best, but we’ll keep communication tight over the next week, okay?

324 00:34:04.170 00:34:05.890 Holly Condos: Sounds great. Thank you all.

325 00:34:05.890 00:34:07.810 Aaron Schwarzberg: Have a great rest of your week. Have a good day.

326 00:34:07.810 00:34:08.320 Holly Condos: Yay.

327 00:34:08.320 00:34:09.170 Aaron Schwarzberg: See ya.

328 00:34:09.170 00:34:09.540 Santhosh R: be it.

329 00:34:09.540 00:34:10.090 Aaron Schwarzberg: Yeah.

330 00:34:10.320 00:34:10.770 RohitKhera: I don’t know.

331 00:34:10.770 00:34:11.530 Santhosh R: Thank you, bye-bye.

332 00:34:11.909 00:34:12.669 Holly Condos: Bye-bye.