Meeting Title: Daily GTM Stand Up Date: 2026-01-20 Meeting participants: Luke Scorziell, Rico Rejoso, Ryan Brosas, Robert Tseng
WEBVTT
1 00:01:08.850 ⇒ 00:01:09.789 Ryan Brosas: Hey, guys.
2 00:01:13.300 ⇒ 00:01:14.370 Rico Rejoso: Morning, guys.
3 00:01:46.600 ⇒ 00:01:48.209 Luke Scorziell: Hey, I’m sorry.
4 00:01:52.620 ⇒ 00:01:53.490 Luke Scorziell: Fair.
5 00:01:54.150 ⇒ 00:01:54.669 Luke Scorziell: How are you guys?
6 00:01:54.670 ⇒ 00:01:55.500 Rico Rejoso: There it is.
7 00:01:56.900 ⇒ 00:01:58.829 Rico Rejoso: Good. How are you guys?
8 00:02:00.160 ⇒ 00:02:01.290 Luke Scorziell: Alright.
9 00:02:01.410 ⇒ 00:02:02.580 Luke Scorziell: Alright.
10 00:02:04.550 ⇒ 00:02:10.119 Luke Scorziell: Yeah, why don’t…
11 00:02:10.509 ⇒ 00:02:14.289 Luke Scorziell: I don’t know if Robert sent a message, so we can just kind of hop into it.
12 00:02:23.680 ⇒ 00:02:24.860 Luke Scorziell: One year…
13 00:02:45.760 ⇒ 00:02:46.640 Luke Scorziell: Okay.
14 00:02:58.000 ⇒ 00:03:04.040 Luke Scorziell: Right, so… I think,
15 00:03:07.990 ⇒ 00:03:08.720 Luke Scorziell: Listen.
16 00:03:08.850 ⇒ 00:03:11.650 Luke Scorziell: one, I think we’re pretty much done.
17 00:03:12.160 ⇒ 00:03:15.040 Luke Scorziell: I guess now, Ryan, maybe we can just make individual…
18 00:03:19.550 ⇒ 00:03:27.569 Luke Scorziell: kind of… Tasks for, getting up the, like, individual posts, would probably be good.
19 00:03:28.770 ⇒ 00:03:32.490 Ryan Brosas: Yep, working on, Robert’s…
20 00:03:32.640 ⇒ 00:03:35.330 Ryan Brosas: Content, the one that you sent me.
21 00:03:35.530 ⇒ 00:03:43.169 Ryan Brosas: Yeah, I’ll try to pass it over to Anne later for the car show.
22 00:03:44.010 ⇒ 00:03:44.720 Luke Scorziell: Okay.
23 00:03:45.160 ⇒ 00:03:53.750 Luke Scorziell: Yeah, that’d be good. And I guess, like, yeah, if we can get those designed now, then, you know, hopefully we can kind of just start turning it out again.
24 00:03:54.360 ⇒ 00:04:00.179 Luke Scorziell: But… Yeah, okay, great. And then…
25 00:04:05.330 ⇒ 00:04:11.610 Luke Scorziell: Is this one, I just need to review this, I guess, right?
26 00:04:12.000 ⇒ 00:04:16.969 Ryan Brosas: Yeah, but I feel it’s kind of, like, same on what we…
27 00:04:18.060 ⇒ 00:04:22.070 Ryan Brosas: Did, on it in the past week.
28 00:04:23.030 ⇒ 00:04:25.989 Ryan Brosas: That’s what… how I feel, but… oh, I’m not sure.
29 00:04:27.810 ⇒ 00:04:32.830 Luke Scorziell: Like, it’s not… not very different from what we’ve already posted.
30 00:04:33.300 ⇒ 00:04:34.210 Ryan Brosas: Yeah.
31 00:04:36.070 ⇒ 00:04:42.080 Ryan Brosas: You can post this, like, Like… On… Next week.
32 00:04:42.550 ⇒ 00:04:49.309 Ryan Brosas: But this week, I think we can… we can go change it a little bit, like, like…
33 00:04:49.700 ⇒ 00:04:57.340 Ryan Brosas: Something, like, behind the scene, or something, or, like, apply, like…
34 00:04:58.690 ⇒ 00:05:07.900 Ryan Brosas: a client appreciation post, or a, employee shout-out for Robert, because most of our shout-out is more likely with
35 00:05:08.160 ⇒ 00:05:10.050 Ryan Brosas: with, Otam.
36 00:05:10.320 ⇒ 00:05:16.169 Ryan Brosas: So, we want to, like, apply that also to Robert’s account as well.
37 00:05:17.020 ⇒ 00:05:18.770 Luke Scorziell: Okay, so I’m gonna be right.
38 00:05:46.580 ⇒ 00:05:53.640 Luke Scorziell: Cool. Sounds good. Yeah, and then we can just move this to… Next cycle.
39 00:05:55.970 ⇒ 00:05:58.660 Luke Scorziell: I think, Rico, did you just send me this already?
40 00:06:00.300 ⇒ 00:06:01.879 Luke Scorziell: the contract stuff.
41 00:06:04.170 ⇒ 00:06:07.540 Rico Rejoso: Contract insert adjustments, yeah, we’re good.
42 00:06:08.870 ⇒ 00:06:09.510 Luke Scorziell: Okay.
43 00:06:12.260 ⇒ 00:06:15.060 Luke Scorziell: I’ll just mark that as done, and I’ll go sign it.
44 00:06:19.170 ⇒ 00:06:22.140 Luke Scorziell: And then, Ryan, you’re still… you’re working on this?
45 00:06:22.510 ⇒ 00:06:25.779 Luke Scorziell: Well, I guess you said needs a subject matter expert, so you’re…
46 00:06:25.930 ⇒ 00:06:28.790 Luke Scorziell: Been waiting on, someone internally?
47 00:06:29.060 ⇒ 00:06:38.530 Ryan Brosas: Yeah, I think… Well, Sam already, sent me a response, but I will wait for Casey.
48 00:06:40.340 ⇒ 00:06:48.580 Ryan Brosas: Yeah, I will wait for Casey’s response, because, he is much more involved on this.
49 00:06:48.700 ⇒ 00:06:50.590 Ryan Brosas: I guess. Okay.
50 00:06:50.930 ⇒ 00:06:51.560 Luke Scorziell: Okay.
51 00:06:51.950 ⇒ 00:06:56.750 Luke Scorziell: And then this one, yeah, why don’t we just split this one up into,
52 00:06:58.360 ⇒ 00:07:05.010 Luke Scorziell: I can make the tickets to you for you, if that’s helpful. I bet.
53 00:07:07.660 ⇒ 00:07:12.109 Luke Scorziell: Yeah. Because this is the… this is for the edged activation one, right?
54 00:07:13.370 ⇒ 00:07:16.339 Ryan Brosas: The one you sent, like, the 5…
55 00:07:16.580 ⇒ 00:07:20.749 Ryan Brosas: 5 bows, or 6, I guess.
56 00:07:20.910 ⇒ 00:07:21.610 Luke Scorziell: Yeah.
57 00:07:21.900 ⇒ 00:07:24.470 Ryan Brosas: Is that Tedge activation?
58 00:07:24.470 ⇒ 00:07:25.110 Luke Scorziell: Yeah.
59 00:07:25.430 ⇒ 00:07:28.929 Ryan Brosas: Oh, then it’s in the excavation.
60 00:07:29.500 ⇒ 00:07:34.250 Luke Scorziell: Okay, yeah, that sounds good.
61 00:07:37.840 ⇒ 00:07:38.910 Luke Scorziell: HubSpot.
62 00:07:40.210 ⇒ 00:07:44.929 Luke Scorziell: And you’re also working on this, or what’s going on with this one?
63 00:07:45.490 ⇒ 00:07:58.109 Ryan Brosas: Yeah, I’ll be working on that as well within this week. So, as I said that we made, like, a new property, it is… it has, like, consolidated.
64 00:07:58.360 ⇒ 00:08:03.579 Ryan Brosas: proper, what do you call this? Schema? So,
65 00:08:03.720 ⇒ 00:08:18.669 Ryan Brosas: So, the… the previous, properties that we have, I just… I was just going to move it to the new, properties that we are implemented, and then, adjust all the dashboard, or, well.
66 00:08:18.670 ⇒ 00:08:25.770 Ryan Brosas: If it’s not really, like, we’re not using the dashboard, I think, that’s pretty much it. I can just, implement
67 00:08:25.980 ⇒ 00:08:30.099 Ryan Brosas: The migration for… from the old, data.
68 00:08:30.470 ⇒ 00:08:33.250 Ryan Brosas: From the new properties that we set.
69 00:08:34.289 ⇒ 00:08:34.969 Luke Scorziell: Okay.
70 00:08:35.249 ⇒ 00:08:37.179 Luke Scorziell: Okay.
71 00:08:41.129 ⇒ 00:08:45.749 Luke Scorziell: And then… This is what…
72 00:08:46.519 ⇒ 00:08:50.839 Luke Scorziell: I’m working on today, I have an interview with him later, and then we’re gonna launch that service.
73 00:08:51.599 ⇒ 00:08:55.879 Luke Scorziell: Oh, how’s this one going? This one’s probably a little more, urgent.
74 00:08:56.950 ⇒ 00:09:03.890 Ryan Brosas: Oh, oh, I haven’t done that, but, I can try to do that, today, within this day.
75 00:09:04.350 ⇒ 00:09:07.219 Luke Scorziell: Okay, is this, like, something that you feel…
76 00:09:07.900 ⇒ 00:09:12.230 Luke Scorziell: you’re pretty comfortable doing. Otherwise, I can just kind of… I can try to do this with,
77 00:09:13.370 ⇒ 00:09:16.240 Luke Scorziell: Utam or Robert, as well.
78 00:09:16.860 ⇒ 00:09:29.600 Ryan Brosas: Yeah, I can try to provide some stuff, because most of the, what I’m involved at is, which is more of, like, lead generation, ICP, like, filtering.
79 00:09:29.740 ⇒ 00:09:38.270 Ryan Brosas: more of that play, and then some of, like, the scraping stuff. I can definitely provide that later today.
80 00:09:38.800 ⇒ 00:09:39.530 Luke Scorziell: Okay.
81 00:09:51.030 ⇒ 00:09:55.589 Luke Scorziell: Okay, I’ll… I can also work more on that.
82 00:09:58.670 ⇒ 00:10:04.409 Luke Scorziell: How’s this one going? The Google Analytics MCP announcement?
83 00:10:05.550 ⇒ 00:10:07.410 Ryan Brosas: Yeah,
84 00:10:10.950 ⇒ 00:10:26.729 Ryan Brosas: didn’t really get, like, any feedback from Zoran, so, I’ll try to get insight from him, today. Like, I’ll ask him what, he thinks about the MCP, how it will, you know.
85 00:10:27.050 ⇒ 00:10:34.120 Ryan Brosas: how it will impact to his, you know, current, flow or something. I will just,
86 00:10:34.540 ⇒ 00:10:45.710 Ryan Brosas: like, put a questionnaire, here, then, I’ll just ask him if he can, you know, do, like, whisper, or, just…
87 00:10:46.200 ⇒ 00:10:48.400 Ryan Brosas: to our recording here in Slack.
88 00:10:49.040 ⇒ 00:10:53.959 Luke Scorziell: Okay, yeah, I mean, I wouldn’t… I don’t think we need to, like, overthink this one,
89 00:10:56.400 ⇒ 00:11:00.879 Luke Scorziell: Like, I think if we could just… if we get, like, 3 bullet points or something from…
90 00:11:01.030 ⇒ 00:11:04.720 Luke Scorziell: Zoran or from Robert, and then just can kind of…
91 00:11:05.300 ⇒ 00:11:09.810 Luke Scorziell: Just put it out there, I don’t think it needs to be, like… Yeah.
92 00:11:11.250 ⇒ 00:11:11.770 Ryan Brosas: Yeah.
93 00:11:11.770 ⇒ 00:11:14.519 Luke Scorziell: working, stuff, so… Okay.
94 00:11:15.840 ⇒ 00:11:20.769 Luke Scorziell: Snowflake campaign, I think we talked about this yesterday.
95 00:11:21.390 ⇒ 00:11:27.709 Luke Scorziell: We are planning… I need to call them between 5 and 10 to reserve.
96 00:11:29.360 ⇒ 00:11:30.650 Luke Scorziell: So I’m gonna set an alarm.
97 00:11:36.130 ⇒ 00:11:39.830 Luke Scorziell: And then, this one’s kind of low priority, Spins Partnership.
98 00:11:50.280 ⇒ 00:11:53.849 Luke Scorziell: Okay, yeah, I think this one could be just…
99 00:11:54.270 ⇒ 00:11:57.529 Luke Scorziell: kind of getting to, and maybe after some of the content, Ryan.
100 00:11:58.540 ⇒ 00:11:59.110 Ryan Brosas: pressure.
101 00:12:00.590 ⇒ 00:12:05.900 Luke Scorziell: And then I just added this carousels. I guess if that’s something that we need to assign to, Anne, we can do that.
102 00:12:07.120 ⇒ 00:12:12.849 Ryan Brosas: Yeah, I can put, draft the whole, con- like.
103 00:12:13.350 ⇒ 00:12:28.629 Ryan Brosas: parcel content, then I can, put that on a Figma file, then, just… I will just tag, Anne after I finish, putting all of the contacts on Figma.
104 00:12:43.690 ⇒ 00:12:44.360 Luke Scorziell: Hmm.
105 00:12:48.940 ⇒ 00:12:56.379 Luke Scorziell: This is something, like, I’m just thinking about. It’s not, like, doesn’t need to be high, high priority right now, but I would like to, like, just…
106 00:12:56.870 ⇒ 00:12:57.580 Luke Scorziell: Think of…
107 00:12:57.580 ⇒ 00:12:58.180 Ryan Brosas: Hmm…
108 00:12:58.180 ⇒ 00:13:01.890 Luke Scorziell: Maybe a system that we can use to… Just generate, like.
109 00:13:02.710 ⇒ 00:13:12.289 Ryan Brosas: get events right. I think we have something, but, I think, the… the scraping of, like.
110 00:13:13.240 ⇒ 00:13:21.830 Ryan Brosas: events on those social, like, platforms. It’s not hitting on the, what do they call this, interest.
111 00:13:22.190 ⇒ 00:13:28.660 Ryan Brosas: of Robert or Utam, so we kind of, like, search it manually.
112 00:13:29.310 ⇒ 00:13:35.620 Ryan Brosas: Instead of, like, scraping it or doing, like, an automation.
113 00:13:36.280 ⇒ 00:13:38.600 Luke Scorziell: Okay. Yeah, I think.
114 00:13:39.080 ⇒ 00:13:45.880 Ryan Brosas: I can do, like, a, an SOP of how, How we can search it.
115 00:13:46.620 ⇒ 00:13:51.559 Ryan Brosas: Like, within Google or LinkedIn.
116 00:14:08.160 ⇒ 00:14:13.419 Luke Scorziell: Yeah, this isn’t, like… like, we could even push this, I guess, to next cycle, but,
117 00:14:13.980 ⇒ 00:14:23.169 Luke Scorziell: Yeah, I would just, like, it’d be nice, because I think a good element of, like, even if we have an event every quarter or something that we kind of, like, post about and, show up at.
118 00:14:23.400 ⇒ 00:14:24.999 Luke Scorziell: Yeah, I think that could be good.
119 00:14:25.230 ⇒ 00:14:34.770 Luke Scorziell: And then… Helping Tom for recruitment, done. Okay, sweet. Yeah. Enrico, I guess…
120 00:14:35.150 ⇒ 00:14:40.969 Luke Scorziell: Right now, you mainly just have sending out the, the Edge Activation campaign?
121 00:14:43.190 ⇒ 00:14:49.290 Rico Rejoso: Yeah, and I just saw the ticket, which is the event follow-up agent assigned by Robert.
122 00:14:49.810 ⇒ 00:14:57.889 Robert Tseng: Yeah, I’ll say a few things there. So, basically… I’ll basically gotta tick over.
123 00:14:59.570 ⇒ 00:15:08.330 Robert Tseng: Yeah, I was trying to figure out how to help Rico basically draft
124 00:15:09.040 ⇒ 00:15:14.190 Robert Tseng: follow-up sequences, so I want to test this on the NRF,
125 00:15:16.490 ⇒ 00:15:20.389 Robert Tseng: Attendees, the people who have responded to us.
126 00:15:20.770 ⇒ 00:15:27.059 Robert Tseng: What we should be able to do is pull a list of everybody who accepted that campaign that we’re not already talking to.
127 00:15:27.300 ⇒ 00:15:35.539 Robert Tseng: We should be able to get some of this information. You can… yeah, you can use, you know, you can use the agent that I had built.
128 00:15:35.790 ⇒ 00:15:38.230 Robert Tseng: I use… I use it in cursor.
129 00:15:38.480 ⇒ 00:15:46.909 Robert Tseng: So once you put the event data and these things into it, it’ll give you, kind of, just email copy,
130 00:15:47.070 ⇒ 00:15:49.870 Robert Tseng: We’ll have to adjust it, things that, like…
131 00:15:50.100 ⇒ 00:15:53.550 Robert Tseng: It’s gonna, like, over… over,
132 00:15:53.980 ⇒ 00:16:04.589 Robert Tseng: over-commit to things, like, oh, great meeting you at the… at booth 118 at this event. Well, like, stuff like that we have to strip out. But other than that, I think just doing, like, a follow-up.
133 00:16:04.960 ⇒ 00:16:10.039 Robert Tseng: email, like, I… I mean, I think everybody should get a response… get a response from us.
134 00:16:14.720 ⇒ 00:16:23.539 Robert Tseng: Yeah, so anyway, I would want Ricoh to kind of test it, I guess, against this campaign, just to see, like, what
135 00:16:23.740 ⇒ 00:16:27.969 Robert Tseng: you know, is it… was the workflow easy to use? Also, like, is it…
136 00:16:28.510 ⇒ 00:16:42.820 Robert Tseng: what’s the quality of the first message? Like, we don’t really need to have, like, a multi-message sequence, but, you know, it should filter out those who fit in our ICP. They should be put into a more targeted follow-up sequence, where we’re going after them via email and LinkedIn.
137 00:16:42.900 ⇒ 00:16:50.239 Robert Tseng: But those that are not within our ICP, we should just be… we should just be, you know, doing, like, a more generic, like, follow-up message, like.
138 00:16:51.170 ⇒ 00:16:56.520 Robert Tseng: miss you at the event, like, great connecting with you kind of situation. Yeah.
139 00:16:56.680 ⇒ 00:17:02.720 Robert Tseng: So, I think that’s basically what… what this will show. So, I think…
140 00:17:02.900 ⇒ 00:17:09.479 Robert Tseng: Rico would run it, and then kind of give feedback on it, and then I can go back and I can make it better.
141 00:17:09.550 ⇒ 00:17:10.810 Rico Rejoso: Okay.
142 00:17:10.960 ⇒ 00:17:11.710 Robert Tseng: Yeah.
143 00:17:12.670 ⇒ 00:17:15.060 Robert Tseng: Okay, so that’s one thing. Yep.
144 00:17:15.660 ⇒ 00:17:19.889 Rico Rejoso: what event can we use? Because right now, the only campaign that I have is the Edge to activate.
145 00:17:19.890 ⇒ 00:17:26.160 Robert Tseng: This is for NRF, the event that just happened. So there’s probably about, like, 20 to 30 contacts that you could run this on.
146 00:17:26.420 ⇒ 00:17:44.519 Robert Tseng: It’s not meant to be automatic, it’s meant to be a human in the loop, so it’s supposed to… you give it the… you give it the list, it’ll spit out, like, the emails per one, and you have to send the messages via LinkedIn slash email. But, like I said, I think it’s… needs to filter out which ones are actual ICP fits, and then…
147 00:17:44.790 ⇒ 00:17:55.820 Robert Tseng: For those that are, we should have a more robust sequence where we’re sending them a LinkedIn and an email message, and then for those that are just not an ICP, they should just be getting a LinkedIn message.
148 00:17:57.280 ⇒ 00:18:04.680 Rico Rejoso: Okay. Yeah. I’ll read through this one, I just saw it a few minutes ago, and… Yeah, no worries.
149 00:18:05.320 ⇒ 00:18:21.229 Robert Tseng: Yeah. And then one thing I’ll… last thing I’ll say, so other tools that I kind of pushed out, one is, so, event follow-ups, this is the whole thing that I built for… for one that Rico’s testing. LinkedIn outreach sequences, I basically took, like, what I have in the…
150 00:18:21.380 ⇒ 00:18:31.989 Robert Tseng: These playbooks, I kind of ran a few of the ones that we had, and I uploaded it into… created an agent for that, too. So the next time we give some sequence… some context on a sequence.
151 00:18:31.990 ⇒ 00:18:44.129 Robert Tseng: It will build out the multi-step sequence so that you can, you can either pull… if you want to keep it in Google Sheets still, it’s fine. Otherwise, it’ll just kind of help, probably, Luke with drafting that.
152 00:18:44.680 ⇒ 00:18:56.919 Robert Tseng: ICP qualification agent, so you should be able to ask, you know, just questions about ICP, and I will just have to maintain the docs that I continue to do, and then you should be able to answer some of those general questions.
153 00:18:56.930 ⇒ 00:19:07.229 Robert Tseng: This one, not ready for testing yet, I’m kind of testing it more today, but this is more like, how do we adapt our positioning to, go after specific verticals?
154 00:19:07.260 ⇒ 00:19:14.659 Robert Tseng: I think what’s missing from why this has not been looking very good in my initial testing is, our service mapping
155 00:19:16.930 ⇒ 00:19:24.090 Robert Tseng: we don’t have good service mapping, like, service to ma- offer mapping. Like, it’s… that’s, like, that’s a clear gap, so I probably need to keep…
156 00:19:24.270 ⇒ 00:19:26.740 Robert Tseng: I need… I need to finish…
157 00:19:26.860 ⇒ 00:19:31.749 Robert Tseng: the documentation there, and hopefully that’ll get better.
158 00:19:32.230 ⇒ 00:19:49.110 Robert Tseng: But yeah, and then there’s instructions here on how you could use all of these different, these different agents, and I have, like, some markdown file, kind of sharing, like, what else I’m… I’m not going to spend too much… I’m not building anything else this week, really. I’m just… I don’t want to launch more than just a few things at a time.
159 00:19:49.270 ⇒ 00:20:04.169 Robert Tseng: But yeah, hopefully, like, yeah, Luke, if you have any questions about ICP, you can just chat with… you could just chat with the agent, and then next time you do an outreach sequence, you should use this, and this is gonna help with… with, with those. So,
160 00:20:04.290 ⇒ 00:20:12.470 Robert Tseng: Yeah, I think there’s a couple other things that are on my mind, but I probably won’t get around to building them this week. So, that’s, that’s what I’ve pushed out so far.
161 00:20:14.520 ⇒ 00:20:16.319 Luke Scorziell: Got it, yes. Looks awesome.
162 00:20:16.600 ⇒ 00:20:17.070 Robert Tseng: Cool.
163 00:20:17.380 ⇒ 00:20:18.080 Robert Tseng: Alright.
164 00:20:18.890 ⇒ 00:20:20.999 Robert Tseng: I’m gonna jump, but see you guys.
165 00:20:21.310 ⇒ 00:20:22.270 Luke Scorziell: Sweet, fair.