Meeting Title: Brainforge Strategy Stand-up and Planning Date: 2026-01-20 Meeting participants: Zoran Selinger, Greg Stoutenburg, Amber Lin, Robert Tseng, Clarence Stone, Uttam Kumaran, Elizah Joy


WEBVTT

1 00:00:43.660 00:00:44.740 Zoran Selinger: Hi, Gadar.

2 00:00:44.990 00:00:46.319 Greg Stoutenburg: Hey, Zaron, how’s it going?

3 00:00:47.370 00:00:51.060 Zoran Selinger: Yeah, not much just… Done a lot of focused work.

4 00:00:51.260 00:00:53.410 Zoran Selinger: Earlier in the date, now.

5 00:00:53.670 00:00:56.270 Zoran Selinger: A lot of meetings follow.

6 00:00:56.650 00:01:03.710 Greg Stoutenburg: Yeah, I know. I’ve been looking at my calendar, like, some focus time needs to show up here somewhere.

7 00:01:04.150 00:01:10.369 Zoran Selinger: Yeah, I mean, I’m lucky because I’m in a different time zone, so I do have a lot of

8 00:01:10.550 00:01:16.179 Zoran Selinger: A lot of opportunity earlier in the day to do… to do focused work, so, yeah.

9 00:01:16.440 00:01:18.389 Greg Stoutenburg: You managed to do your meetings in the evening, then?

10 00:01:19.720 00:01:20.479 Zoran Selinger: You know.

11 00:01:20.690 00:01:21.460 Greg Stoutenburg: Yeah.

12 00:01:21.460 00:01:24.849 Zoran Selinger: We are talking, yeah, later today, okay, cool.

13 00:01:25.000 00:01:25.720 Zoran Selinger: Cool.

14 00:01:26.240 00:01:31.270 Greg Stoutenburg: Yeah, I just picked a time, yeah, looking at your calendar, whatever, I mean.

15 00:01:31.530 00:01:33.299 Zoran Selinger: That’s… no, that’s perfect.

16 00:01:33.300 00:01:33.830 Greg Stoutenburg: Okay, yeah.

17 00:01:33.830 00:01:38.179 Zoran Selinger: We’re going to be away until then, but that’s exactly the…

18 00:01:38.470 00:01:38.930 Greg Stoutenburg: Yeah, great.

19 00:01:38.930 00:01:40.459 Zoran Selinger: the right time.

20 00:01:40.460 00:01:47.320 Greg Stoutenburg: Yeah, great. Yeah, I just wanted to find a time for us to align on, you know, how we’re tackling these two work streams.

21 00:01:51.790 00:01:52.600 Greg Stoutenburg: Cool.

22 00:02:00.950 00:02:02.750 Greg Stoutenburg: Hey, Amber. Hey, Robert.

23 00:02:06.730 00:02:07.160 Greg Stoutenburg: Hello.

24 00:02:08.130 00:02:09.159 Robert Tseng: Hey, everyone.

25 00:02:09.479 00:02:10.389 Greg Stoutenburg: Hey, good morning.

26 00:02:22.090 00:02:24.660 Robert Tseng: Oh, did I mute myself? No, I’m good. Okay.

27 00:02:24.660 00:02:25.939 Greg Stoutenburg: Yep, I’ll hear ya.

28 00:02:28.360 00:02:32.090 Robert Tseng: Soran, is there, like, a power outage? What’s going on over there?

29 00:02:34.150 00:02:35.470 Robert Tseng: Like, sitting in the dark.

30 00:02:35.470 00:02:39.340 Zoran Selinger: It just gets, gets dark, pretty early now.

31 00:02:39.340 00:02:40.060 Robert Tseng: Yeah.

32 00:02:41.090 00:02:47.309 Zoran Selinger: Yeah, it’s on… it’s on… it’s only 4.30 PM, and it’s already basically dark.

33 00:02:47.740 00:02:48.390 Robert Tseng: Yeah.

34 00:02:48.400 00:02:51.479 Zoran Selinger: Yeah, that’s… that’s how it is in New York these days, too.

35 00:02:51.630 00:02:52.160 Zoran Selinger: Yeah.

36 00:02:52.620 00:03:01.449 Greg Stoutenburg: Same here. Yesterday, I decided, that winter had gone on long enough that I can now complain about the short days, so I decided to start that yesterday.

37 00:03:01.450 00:03:04.450 Robert Tseng: I went on a whole thing to both my kids.

38 00:03:04.460 00:03:06.699 Greg Stoutenburg: about daylight savings time, like, alright, well…

39 00:03:07.170 00:03:11.390 Greg Stoutenburg: I made it a little while. January, I broke.

40 00:03:11.390 00:03:12.070 Robert Tseng: Yeah.

41 00:03:12.190 00:03:14.430 Robert Tseng: 2 more months. Yep.

42 00:03:14.430 00:03:15.599 Greg Stoutenburg: That’s right, yep.

43 00:03:18.330 00:03:20.940 Greg Stoutenburg: But summer evenings are too long, too, so really I’m just…

44 00:03:22.140 00:03:24.379 Greg Stoutenburg: April, I’m happy for part of April.

45 00:03:25.360 00:03:29.209 Robert Tseng: You think that… You think the summers are too long?

46 00:03:29.360 00:03:32.040 Greg Stoutenburg: No, no, I think summer evenings are too long.

47 00:03:32.370 00:03:33.960 Greg Stoutenburg: the light out at 9pm.

48 00:03:34.170 00:03:38.390 Greg Stoutenburg: I’m a little, like… no, I need a little lead time before bed.

49 00:03:38.600 00:03:40.470 Robert Tseng: I see.

50 00:03:40.470 00:03:44.500 Zoran Selinger: Have you lived anywhere else where it’s significantly different?

51 00:03:45.190 00:04:01.469 Greg Stoutenburg: So, I have lived, I’ve lived in several states, and what I’ve found is that your experience, my experience, of when the sun comes up and goes down is affected majorly by how close you are to the edge of your time zone boundary. So, over here in York, I’m…

52 00:04:01.470 00:04:10.909 Greg Stoutenburg: I mean, there’s… you can go far further east in eastern time, and it just gets worse and worse with your short evenings. Like, New York has it worse than York, Pennsylvania does.

53 00:04:11.890 00:04:20.280 Greg Stoutenburg: But if you get out to, like… I was in Chicago, which is, like, right on the boundary of Central Time, and it seems like it gets… it seems like it’s dark after lunch.

54 00:04:20.390 00:04:24.520 Greg Stoutenburg: That’s… so that’s the worst. I think you want to live in the western part of a time zone boundary.

55 00:04:25.060 00:04:27.270 Robert Tseng: That’s my conclusion. Yeah.

56 00:04:27.270 00:04:30.599 Zoran Selinger: I lived in Dublin, Ireland, for a while.

57 00:04:30.710 00:04:37.480 Zoran Selinger: And, like… peak summer, summer days, it would get dark after 11 PM.

58 00:04:38.740 00:04:41.270 Zoran Selinger: Only after 11 PM.

59 00:04:41.380 00:04:47.550 Zoran Selinger: But then the other opposite in winter is, like, you…

60 00:04:47.710 00:04:52.110 Zoran Selinger: You… you have, like, four, four and a half, five hours of daylight.

61 00:04:53.190 00:04:56.829 Zoran Selinger: And that’s it. So you, you are going to work…

62 00:04:57.010 00:05:00.420 Zoran Selinger: In dark, and you’re coming back from work in dark, so it’s just…

63 00:05:00.420 00:05:01.030 Greg Stoutenburg: Yeah.

64 00:05:01.030 00:05:07.790 Zoran Selinger: You can… there’s a little bit of daylight while you’re at your lunch break, that’s it.

65 00:05:08.140 00:05:08.669 Greg Stoutenburg: That’s true.

66 00:05:08.670 00:05:09.240 Robert Tseng: Yeah.

67 00:05:09.240 00:05:09.810 Zoran Selinger: Oh.

68 00:05:12.660 00:05:15.119 Robert Tseng: Cool. Well, let’s get started. Yep.

69 00:05:15.120 00:05:19.729 Greg Stoutenburg: I feel like we have more to talk about on these strategy stand-ups, this week, so…

70 00:05:19.730 00:05:24.250 Robert Tseng: Yeah, Greg, I’ll let you kind of go… are you gonna join the Eden one later, or…

71 00:05:24.360 00:05:35.330 Greg Stoutenburg: Yeah, I’ll join the Eden one. This will be my first one. I think I should just be on it. I’ll have some things to talk about, but I’ll also just want to hear what people are talking about, make sure I feel like I have a coherent picture of what all the work we’re doing for them.

72 00:05:35.600 00:05:53.749 Robert Tseng: Great. Yeah, I mean, ideally, I would like to consolidate. This should be 15 minutes, and then I’ll put the Eden one back-to-back. Like, I don’t really want a one-hour stand-up in the mornings anymore, so… but I won’t… I won’t, like, change that this week. I’ll probably change that next week. Yeah. So yeah, we’ll talk about everything else except for Eden on this call.

73 00:05:54.060 00:05:58.050 Robert Tseng: Yeah, sorry, yeah, Greg, if you want to go first. Okay.

74 00:05:58.050 00:06:09.820 Greg Stoutenburg: For README, we’re really still waiting for Phoebe’s feedback. Board meeting was Thursday, so understand. In the calendar, she has Thursday’s meeting declined, so I’ll just reach out and see

75 00:06:10.390 00:06:17.160 Greg Stoutenburg: C1 would be a good time to talk, assuming she’s around this week. And I don’t suppose you’ve heard anything different in a DM or anything like that?

76 00:06:19.270 00:06:20.929 Robert Tseng: Yeah, I haven’t received DM, yeah.

77 00:06:21.570 00:06:26.599 Greg Stoutenburg: So, waiting for Hedra to follow up from the pitch on the

78 00:06:26.770 00:06:31.000 Greg Stoutenburg: Thursday. I put a note to them this morning to ask about that.

79 00:06:31.140 00:06:40.590 Greg Stoutenburg: Sandra was going to go back and talk to Michael, who’s the CEO, and they were gonna get back to us. So, that’s where we are there. Already sent them a message.

80 00:06:42.140 00:06:54.180 Greg Stoutenburg: And default is similar. Default, we left off with sort of an implicit, yes, we’ll move forward with the work, and they want, a timeline. So, I need to get tracking plan workshops on the calendar for them.

81 00:06:54.270 00:07:13.899 Greg Stoutenburg: I could really use some examples here. Mustafa and I put together a draft Gantt chart just based on what I had in the SOW, but I know, you know, as a team, Brainforge has done a bunch of these, so I’d love to get any examples of, like, timelines, any examples of boards that have been used, things like that, so that I have a, you know, an effective jumping-off point.

82 00:07:14.720 00:07:19.270 Robert Tseng: Yeah, I feel like I’ve put a lot of this notion before. Let me see…

83 00:07:19.270 00:07:19.950 Greg Stoutenburg: Okay.

84 00:07:24.860 00:07:26.570 Robert Tseng: Inquin…

85 00:07:39.870 00:07:43.700 Robert Tseng: Yeah, I’m gonna have to go dig it up. I don’t really see…

86 00:07:44.420 00:07:56.479 Robert Tseng: It’s been a while, but, like, yeah, I built… I built our whole, like, product analytics thing. So, like, I’ve tossed, like, 3 analysts over the past, like, year, so, like… Yeah. I mean, it’s… it’s really just…

87 00:07:56.490 00:08:05.389 Robert Tseng: a Miro board-led workshop, where we kind of just pick, like, one or two workflows, and we kind of drill into it. There must be looms floating around, like, I’m just, like, kind of…

88 00:08:06.790 00:08:14.899 Robert Tseng: Yeah, documentation, this doesn’t really… Okay, well anyway, I don’t… I don’t have it. I’m not able to pull it up right now. I’ll just have to fish for it.

89 00:08:15.330 00:08:27.049 Greg Stoutenburg: Okay, yeah, that’d be helpful. And I know you mentioned that one time, I went poking around, I saw, like, a part of a Loom video, but I was like, okay, this is, like, gives me a sense of the flavor, but, you know, I’d like to see what we’ve done.

90 00:08:27.100 00:08:42.719 Greg Stoutenburg: Similarly, like, a linear board, I can go back and look at old tickets, and you know, thinking to the… not just for now, but thinking to the future, I’d love to be working on, like, a product analytics setup out of the box, right? You want to do a brain-forward product analytics setup?

91 00:08:42.780 00:08:50.170 Greg Stoutenburg: Copy this linear template, walk through the workshop in the following way, use the tracking plan template, and, you know.

92 00:08:50.250 00:08:51.610 Greg Stoutenburg: Bada-bing, bada-boom.

93 00:08:52.090 00:08:53.039 Greg Stoutenburg: One week stand up.

94 00:08:53.370 00:08:54.530 Greg Stoutenburg: Is this urgent?

95 00:08:55.110 00:09:02.709 Greg Stoutenburg: This, that goal of mine is not urgent, but, getting the workshops on the calendar and having.

96 00:09:02.710 00:09:08.619 Robert Tseng: Yeah, like, I feel like we should be able to do that without this, like, I just… I feel like, yeah, I mean…

97 00:09:08.960 00:09:19.230 Robert Tseng: I can still estimate all the timelines, like, I know how long things take, it’ll just… I may not be able to get you all the documentation yet. I’m basically gonna do it in the evenings when I have time.

98 00:09:19.540 00:09:24.890 Greg Stoutenburg: Okay, that’s fair. Don’t need all of it, I’ll need to get it on the calendar, but I can put it on the calendar.

99 00:09:25.680 00:09:26.110 Robert Tseng: Okay.

100 00:09:26.110 00:09:32.649 Greg Stoutenburg: Yup. Cool. That’s it for my things for this meeting.

101 00:09:33.000 00:09:33.580 Robert Tseng: Okay.

102 00:09:34.020 00:09:34.640 Greg Stoutenburg: Yup.

103 00:09:35.200 00:09:36.769 Robert Tseng: Alright, let’s talk about ABC.

104 00:09:37.080 00:09:38.719 Greg Stoutenburg: Cool. Alright, see you guys. Thanks.

105 00:09:38.720 00:09:39.790 Robert Tseng: Yep, yep.

106 00:09:41.790 00:09:42.780 Amber Lin: Hello.

107 00:09:44.590 00:09:49.129 Amber Lin: Let’s see… on the ABC side, I think we’re…

108 00:09:49.210 00:10:06.310 Amber Lin: diving deeper, one, on the marketing, there’s some follow-ups to do, and then to now that I think we’re close to having some extra data, so there might be some extra analysis there. But for this week, I think the follow-up, I’m gonna focus on the follow-ups.

109 00:10:07.830 00:10:13.220 Amber Lin: And, let’s see…

110 00:10:15.770 00:10:25.440 Uttam Kumaran: Yeah, we presented last week, went pretty well. I just think, I’m gonna kind of go through and prep for tomorrow. Clarence has some follow-ups on his presentation.

111 00:10:25.640 00:10:35.689 Uttam Kumaran: I didn’t… still haven’t gotten a chance to connect with Hutter on anything, but it’s okay. I still just want to kind of nail tomorrow and get a lot of insights from them.

112 00:10:37.030 00:10:48.949 Uttam Kumaran: I just want to confirm, Amber, if, like, if you feel like, like, we have enough to present on the, like, web awareness side, or Zoran, if you think you’ll be able to sort of present on the… on parts of that tomorrow.

113 00:10:52.410 00:10:55.519 Zoran Selinger: When… when is that? I don’t… I don’t have that anywhere.

114 00:10:56.040 00:10:56.520 Zoran Selinger: Right.

115 00:10:56.520 00:11:02.020 Uttam Kumaran: Oh, okay, I can send the, we’re going on-site to… ABC?

116 00:11:02.180 00:11:02.510 Zoran Selinger: Oh.

117 00:11:02.510 00:11:04.440 Uttam Kumaran: Tomorrow Yeah.

118 00:11:06.720 00:11:09.009 Uttam Kumaran: I mean, we’ve been discussing in the Slack channel.

119 00:11:10.070 00:11:12.169 Uttam Kumaran: But yeah, we’re going… we’re going on-site.

120 00:11:12.360 00:11:17.110 Uttam Kumaran: to present, you know, a few of the presentations so far.

121 00:11:18.760 00:11:26.810 Uttam Kumaran: So, I just didn’t know, like, what your availability was, but I can send you… it’s gonna… we’re gonna be there between 9am Central until probably 1 o’clock.

122 00:11:32.760 00:11:37.420 Zoran Selinger: Yeah, I mean, yeah, let’s see what my calendar looks like. So, what would you want me to do?

123 00:11:39.700 00:11:44.060 Uttam Kumaran: Basically your, like, insights on the, like, awareness side.

124 00:11:47.180 00:11:53.759 Uttam Kumaran: Yeah, like, everything around awareness and conversion, like, takes your… basically, the deck that I think, Amber, you presented a bit about.

125 00:11:54.260 00:11:57.130 Uttam Kumaran: Last week.

126 00:12:01.540 00:12:07.349 Zoran Selinger: So… Are those slides done, or would I need to do… more slides.

127 00:12:08.980 00:12:12.259 Uttam Kumaran: I mean, I’m… I gotta… I guess, like, I gotta ask you.

128 00:12:13.210 00:12:19.550 Zoran Selinger: I mean, I wasn’t following the latest, the latest version, I was just focusing one other.

129 00:12:19.800 00:12:22.320 Zoran Selinger: On other work.

130 00:12:22.320 00:12:23.570 Uttam Kumaran: Okay. I can give some…

131 00:12:23.570 00:12:26.630 Zoran Selinger: I don’t know what the latest status is there.

132 00:12:26.960 00:12:30.359 Uttam Kumaran: Okay, I can give… I can give some feedback on that today.

133 00:12:30.920 00:12:33.010 Uttam Kumaran: And then…

134 00:12:33.290 00:12:42.140 Uttam Kumaran: Yeah, basically, if you… my ask would be, like, we want to just present to a few of their stakeholders on… on that deck,

135 00:12:42.680 00:12:46.079 Uttam Kumaran: And it would just be joining a Zoom and doing that, so about an hour long.

136 00:12:51.820 00:12:57.089 Uttam Kumaran: In particular, like, the only thing I remember is the SEO slide is still really, really weak.

137 00:12:58.570 00:13:01.050 Uttam Kumaran: So, I don’t know what we can do there.

138 00:13:04.810 00:13:05.730 Uttam Kumaran: But I can…

139 00:13:10.560 00:13:13.370 Zoran Selinger: So yeah, from SEO, we really only have

140 00:13:13.570 00:13:21.059 Zoran Selinger: The search terms report, and, it’s, it’s really, it’s really something that, that sits there in isolation.

141 00:13:21.770 00:13:27.209 Zoran Selinger: We cannot really, we cannot really,

142 00:13:27.890 00:13:45.370 Zoran Selinger: link, Search Console data to… to Google Analytics data. It just… this is just an, just a few reports that sit there in isolation in Google Analytics. They’re not really married with, with the data in there.

143 00:13:46.280 00:13:53.229 Zoran Selinger: So… From what we could see, that… I mean, that’s… that’s what we see.

144 00:13:56.310 00:13:57.530 Uttam Kumaran: And do we have anything?

145 00:13:57.830 00:13:58.570 Zoran Selinger: organic search.

146 00:13:58.570 00:14:00.450 Uttam Kumaran: Manager side, or the…

147 00:14:04.920 00:14:06.300 Zoran Selinger: Sorry, say again.

148 00:14:09.840 00:14:14.500 Uttam Kumaran: Do we have anything, like… Oh.

149 00:14:15.880 00:14:17.920 Zoran Selinger: You’re breaking up for me, Uten.

150 00:14:18.100 00:14:23.249 Uttam Kumaran: Oh, sorry. I was saying, did we have anything on the Google Tag Manager, or Google Ads?

151 00:14:26.520 00:14:28.949 Zoran Selinger: No, no, not yet, no.

152 00:14:32.410 00:14:37.539 Zoran Selinger: I haven’t had a chance to look into Google Tag Manager, so,

153 00:14:38.680 00:14:42.700 Zoran Selinger: what do… does it have to be… I mean…

154 00:14:44.520 00:14:49.149 Zoran Selinger: It’s not a full, a full technical, audit, right?

155 00:14:52.070 00:14:55.320 Uttam Kumaran: No, it would just be, like, one slide on, like.

156 00:14:55.660 00:14:56.270 Zoran Selinger: Yeah, there’s multiple…

157 00:14:56.270 00:14:59.450 Uttam Kumaran: this issue, you know, with your tags. Yeah, yeah.

158 00:14:59.880 00:15:02.320 Zoran Selinger: Okay, that’s absolutely fine.

159 00:15:02.510 00:15:03.170 Zoran Selinger: Oh.

160 00:15:03.710 00:15:08.949 Uttam Kumaran: Let me, let me go through, let me go through right after this, and just try to summarize, like.

161 00:15:09.360 00:15:17.089 Uttam Kumaran: sort of needs and where we’re at, and then I’m gonna send an agenda to them, and then, yeah, let’s get organized. So I’ll send some notes right after this.

162 00:15:17.280 00:15:18.410 Zoran Selinger: Okay, cool, go on.

163 00:15:26.280 00:15:32.479 Zoran Selinger: So, sorry, just a question. So, this acquisition and conversion analysis deck.

164 00:15:32.600 00:15:36.060 Zoran Selinger: So you… Amber, you presented this already?

165 00:15:38.090 00:15:41.070 Amber Lin: We went through the top parts, yeah.

166 00:15:41.740 00:15:42.360 Uttam Kumaran: Yeah.

167 00:15:42.530 00:15:45.109 Uttam Kumaran: But, like, we should go and… we should…

168 00:15:48.920 00:15:51.869 Uttam Kumaran: And we should… we should do another pass.

169 00:15:54.100 00:15:54.790 Uttam Kumaran: Bye.

170 00:15:56.050 00:15:58.150 Uttam Kumaran: We just lightly went through it.

171 00:15:58.660 00:15:59.600 Zoran Selinger: Okay.

172 00:15:59.860 00:16:00.660 Zoran Selinger: Okay.

173 00:16:15.210 00:16:19.609 Uttam Kumaran: Yeah, that’s it from my side. I don’t know, Robert, if you already got updates from…

174 00:16:20.130 00:16:22.289 Uttam Kumaran: Greg on, like, default.

175 00:16:22.290 00:16:24.480 Robert Tseng: Greg was here before you joined, yeah.

176 00:16:24.960 00:16:26.090 Uttam Kumaran: Cool, great.

177 00:16:28.000 00:16:34.230 Robert Tseng: Okay, cool. I think that’s… that’s all we got. Yeah.

178 00:16:35.390 00:16:37.539 Robert Tseng: See some of you on the next call.

179 00:16:38.820 00:16:39.580 Uttam Kumaran: Thanks.