Meeting Title: Brainforge x Vixel Event Planning Sync Date: 2026-01-14 Meeting participants: Luke Scorziell, Vishnu Priya
WEBVTT
1 00:01:46.370 ⇒ 00:01:47.879 Luke Scorziell: Hey Vishnu, how’s it going?
2 00:01:48.500 ⇒ 00:01:51.460 Vishnu Priya: yep, there we go. Hey, Luke.
3 00:01:51.840 ⇒ 00:01:54.330 Luke Scorziell: Good to meet you. I guess we’re back.
4 00:01:54.330 ⇒ 00:01:57.339 Vishnu Priya: Lakeways. Lakeways, for sure.
5 00:01:57.450 ⇒ 00:02:06.320 Vishnu Priya: No, I’m glad, you know, you reached out, so I’m like, you know, I’ve been pushing it out already. I was like, let’s just find a time now, at this point, right?
6 00:02:06.320 ⇒ 00:02:16.540 Luke Scorziell: Yeah, yeah, no, it worked, that is. Sometimes the spontaneous meetings… I mean, this is how the office used to be before, everything was remote, and you just scheduled everything, just run into people, so…
7 00:02:16.540 ⇒ 00:02:34.429 Vishnu Priya: Totally, totally, yep. So it’s nice, again, Luke, it’s so nice to meet you, and you know, how about we start with, like, a quick round of introductions really quick? You know, I’d like to know, you know, when you started, and then, you know, we can kick off with the topics, you know, topics discussion.
8 00:02:35.060 ⇒ 00:02:37.709 Luke Scorziell: Yeah, so,
9 00:02:37.970 ⇒ 00:02:45.579 Luke Scorziell: I guess I had pitched Brainforge last spring, I think it was April, May, that we had, done, like, a pitch process, and then
10 00:02:45.750 ⇒ 00:02:50.990 Luke Scorziell: Yeah, they reached back out to me… beginning of December,
11 00:02:50.990 ⇒ 00:02:51.450 Vishnu Priya: Okay.
12 00:02:51.450 ⇒ 00:02:54.439 Luke Scorziell: Robin and a new Tom, and just the same…
13 00:02:54.680 ⇒ 00:02:57.500 Luke Scorziell: Yeah, first was that we needed a consultant, and then it was…
14 00:02:57.630 ⇒ 00:03:04.559 Luke Scorziell: you know, when I got on the phone with Robert, it was, actually, I just want someone to take off a lot of the stuff that I’m having to do.
15 00:03:04.560 ⇒ 00:03:04.970 Vishnu Priya: Yep.
16 00:03:04.970 ⇒ 00:03:11.410 Luke Scorziell: And so, yeah, I think a lot of last month was just going through and…
17 00:03:12.160 ⇒ 00:03:19.269 Luke Scorziell: Just getting a sense of the team structure and the people on how things are working, and then this is my, like.
18 00:03:19.800 ⇒ 00:03:31.879 Luke Scorziell: last week was the first week full-time, and then this is… so this is my second week. But yeah, so it’s been fun. It’s been, like, diving in headfirst.
19 00:03:31.880 ⇒ 00:03:46.660 Vishnu Priya: Awesome. And then I’m already hearing your name and, like, mentions of your name, like, all over. I’m like, Luke, Luke, Luke, I’m like, I have to meet Luke at this point, right? So, like, I see your name pop up on the documents that sometimes Utam shares with me.
20 00:03:46.660 ⇒ 00:03:52.120 Vishnu Priya: And then whenever we talk about, like, a sales or marketing topic, either Robert or Utham would go.
21 00:03:52.120 ⇒ 00:03:57.810 Vishnu Priya: let’s just loop… Luke in, and I’m like, come on, like, I have to meet Luke at this point, so…
22 00:03:57.810 ⇒ 00:04:04.710 Luke Scorziell: So funny. Well, I guess my reputation is preceding me. Hopefully it’s good things, yeah.
23 00:04:04.710 ⇒ 00:04:05.350 Vishnu Priya: Oh, sure.
24 00:04:05.350 ⇒ 00:04:07.790 Luke Scorziell: I mean, I think, like, I’ve…
25 00:04:08.220 ⇒ 00:04:19.709 Luke Scorziell: It’s been really fun, because I… I just… the way that they describe the role is they need someone who’s adaptable, very entrepreneurial, very, like, flexible, and willing to kind of go with the change of the company, and so…
26 00:04:19.820 ⇒ 00:04:27.929 Luke Scorziell: for me, it’s just been, like, learning this whole space, I think, has been really exciting to me, and getting to talk to the engineers. And then,
27 00:04:28.240 ⇒ 00:04:34.840 Luke Scorziell: just, I think, getting to know Robert and you, Tom, and how I can best, like, help and serve the company has also been fun, so…
28 00:04:35.020 ⇒ 00:04:38.880 Luke Scorziell: Yeah, but, like, yesterday I was on a call with a client, and it’s like.
29 00:04:39.420 ⇒ 00:04:41.319 Vishnu Priya: Just like, oh my gosh, just, yeah.
30 00:04:41.490 ⇒ 00:04:50.599 Luke Scorziell: head first, which is good, but before… then I had an hour and a half long call with one of our engineers trying to figure out exactly all the services that he’s doing, and…
31 00:04:51.020 ⇒ 00:04:56.569 Luke Scorziell: And I was like, just show me… just screen share, because I don’t… I’m not going to understand it if you just
32 00:04:57.210 ⇒ 00:04:59.150 Luke Scorziell: You know, talk to me about it, so…
33 00:04:59.310 ⇒ 00:05:03.290 Luke Scorziell: So yeah, so it’s been… I don’t know, it’s been fun, and I think, like,
34 00:05:04.130 ⇒ 00:05:06.789 Luke Scorziell: Yeah, it feels like a really exciting challenge, so…
35 00:05:06.790 ⇒ 00:05:07.280 Vishnu Priya: Awesome.
36 00:05:07.600 ⇒ 00:05:20.560 Luke Scorziell: And then, yeah, what about you? I’d love to hear… I’ve seen your name, too, in the context of Vixel, and then looking through just some of the stuff that Robert and Tom have done, and it seems like Vixel’s been a pretty instrumental part of
37 00:05:20.850 ⇒ 00:05:22.810 Luke Scorziell: Last year or so.
38 00:05:22.980 ⇒ 00:05:29.660 Vishnu Priya: Yeah, thank you, thank you for that, Liv. Yeah, no, so we, so…
39 00:05:29.860 ⇒ 00:05:33.670 Vishnu Priya: we actually ran another startup prior to Wixel,
40 00:05:34.090 ⇒ 00:05:37.300 Vishnu Priya: three of us, we basically have, like, four partners at Pixel.
41 00:05:37.460 ⇒ 00:05:43.859 Vishnu Priya: Out of which the three out of the 4, you know, the current partner list, we ran a previous startup.
42 00:05:44.180 ⇒ 00:05:54.690 Vishnu Priya: The other two of my partners were founders back then. I was pretty much employee number one there. So, I saw the company grow. We did an IT services company in the AWS space.
43 00:05:54.870 ⇒ 00:06:02.790 Vishnu Priya: And then, we built and, scaled it to a certain extent, and then, you know, sold it to Entity Data.
44 00:06:03.310 ⇒ 00:06:08.770 Vishnu Priya: So all that happened back in 2019-2020 timeframe. And then,
45 00:06:09.140 ⇒ 00:06:19.129 Vishnu Priya: We did some soul-searching, you know, a couple of years later. We wanted to do another startup together, and we felt, hey, there were things that we were missing back when we did our, you know, previous startup.
46 00:06:19.430 ⇒ 00:06:31.150 Vishnu Priya: And it’s the support system, if you will, that the product world has out there, right? So we were like, let’s just create an ecosystem for emerging tech, you know, services, and…
47 00:06:31.390 ⇒ 00:06:39.150 Vishnu Priya: give them what’s needed, and what was there. Like, so we were kind of mimicking… we still do mimic Y Combinator, to a huge extent.
48 00:06:39.250 ⇒ 00:06:45.590 Vishnu Priya: To say that there are, like, you know, the knowledge base that we share, like alumni events and, you know, so on and so forth.
49 00:06:45.890 ⇒ 00:06:52.730 Vishnu Priya: I’m happy to do, like, a much more deeper dive, you know, you know, like, one of these,
50 00:06:53.020 ⇒ 00:07:04.290 Vishnu Priya: one of these weeks here, Luke, but I think it’ll be good for you to, you know, be part of some of our, you know, events as well. There are, like, so many sales and marketing-related events that happen almost regularly.
51 00:07:04.550 ⇒ 00:07:11.969 Vishnu Priya: honestly, it’s like the top topic that comes for everyone. They’re like, talk about lead gen, right? Like, don’t have about anything else, you know, so…
52 00:07:12.290 ⇒ 00:07:20.150 Vishnu Priya: So there’s a lot that, you know, comes up, and, you know, you can come in and, you know, give talks and whatnot, so it can be, like, a…
53 00:07:20.540 ⇒ 00:07:21.010 Luke Scorziell: Oh, God.
54 00:07:21.010 ⇒ 00:07:33.550 Vishnu Priya: environment, like, learn from others too, right? So, if there are your peers that, you know, that are doing it in the space, like, you know, if they can come and share their learnings with you, you might as well learn it by not having to go through that
55 00:07:34.130 ⇒ 00:07:38.879 Vishnu Priya: you know, the whole… the whole hassle yourself, pretty much. Yeah. So…
56 00:07:38.880 ⇒ 00:07:43.750 Luke Scorziell: I mean, I’ve been… I’ve been running an agency the last… Year or so, and .
57 00:07:43.750 ⇒ 00:07:44.430 Vishnu Priya: rate…
58 00:07:44.430 ⇒ 00:07:54.680 Luke Scorziell: that’s, like, I saw the Airtable, and I was looking through some of the stuff, and I was like, oh man, this would be so helpful to have. Even just not in the ETS space.
59 00:07:54.680 ⇒ 00:07:55.450 Vishnu Priya: She’s like…
60 00:07:55.450 ⇒ 00:07:57.509 Luke Scorziell: Any kind of services company, it’s like…
61 00:07:57.630 ⇒ 00:08:10.230 Luke Scorziell: At a glance, no. And so, some of that I’ve, like, ended up building out, but I… yeah, I was like, oh wow, the value, I think, is… like, I could see just how valuable it would be to have people that you can ask questions to, which is something that I’ve, like, longed for.
62 00:08:10.600 ⇒ 00:08:11.060 Vishnu Priya: Braze.
63 00:08:11.060 ⇒ 00:08:13.710 Luke Scorziell: And my own entrepreneurial journey, too, so…
64 00:08:14.090 ⇒ 00:08:23.930 Vishnu Priya: Awesome. Awesome, look. So, yeah, no, like I said, I do want to be respectful of your time, too. Yeah. So, let’s see here. I think, you know, the topics itself…
65 00:08:24.240 ⇒ 00:08:39.940 Vishnu Priya: It’s actually tied to what we just spoke, which is there’s a… there are, like, several types of alumni events that we run for Vixel Portfolio companies, monthly, and one of them is what we call a reboot camp.
66 00:08:40.390 ⇒ 00:08:42.299 Luke Scorziell: Okay. What happens then is…
67 00:08:42.799 ⇒ 00:08:52.289 Vishnu Priya: We have either a, you know, like, an alumni member or a subject matter expert, a partner, anyone, right? So, we don’t necessarily restrict who comes and speaks.
68 00:08:52.400 ⇒ 00:09:09.700 Vishnu Priya: But the goal is, they’re teaching you something. They’ve learned something, they teach you something, you learn something out of it, you ask questions, discuss the topic with that speaker, and it’s a one-hour call, pretty much, right? And you can talk about literally anything that’s related to emerging tech services.
69 00:09:09.840 ⇒ 00:09:18.359 Vishnu Priya: to give you an idea, for instance, some of the recent topics, right? One of the companies, they are heavy on inbound marketing.
70 00:09:18.360 ⇒ 00:09:18.870 Luke Scorziell: Huh.
71 00:09:19.150 ⇒ 00:09:29.850 Vishnu Priya: they have figured out their, you know, content engine, if you will. They’ve been at it, like, for one month and a half years, and their primary lead source is inbound marketing at this point.
72 00:09:29.920 ⇒ 00:09:47.279 Vishnu Priya: So they come in, they give a topic about how they use their content, how they, you know, set aside to build new content and, you know, reuse the content that they already have, and then how is it converting for them, right? So it’s about sharing insights, and their learnings.
73 00:09:47.550 ⇒ 00:09:51.920 Vishnu Priya: To the wider group, so that The others can pick.
74 00:09:52.110 ⇒ 00:09:55.199 Vishnu Priya: That person’s brain, if you will, right?
75 00:09:55.580 ⇒ 00:10:05.779 Vishnu Priya: of the idea. And, you know, I just asked if, you know, Utsama and Robert would be interested to do one, and, you know, I know they have, like, a lot of experiments going on in the GTM area as well.
76 00:10:06.250 ⇒ 00:10:14.150 Vishnu Priya: And, by the way, just, I think, just day before yesterday, Utsam was on a roundtable call, which is another type of alumni event.
77 00:10:14.630 ⇒ 00:10:27.449 Vishnu Priya: And the topic there was AI and marketing. Like, how is everyone using AI, you know, tools out there? And Utah was sharing some of the experiments that you guys are doing internally.
78 00:10:27.520 ⇒ 00:10:46.570 Vishnu Priya: And, that did catch a lot of attention, by the way. In fact, even internally, we were thinking, hey, could we ask Uptam to come and give a talk about, you know, what are some of the learnings and success stories, if you will, they’ve had with, you know, using AI in this day and age, right? Like, you know, to say.
79 00:10:47.090 ⇒ 00:10:52.020 Vishnu Priya: Because, obviously, AI is shifting everything, right? Like, you know, across.
80 00:10:52.020 ⇒ 00:10:52.970 Luke Scorziell: Yeah.
81 00:10:52.970 ⇒ 00:10:57.909 Vishnu Priya: And then, how is it shifting marketing, and how did it shift it for Brainforge, right? Like…
82 00:10:58.040 ⇒ 00:11:08.299 Vishnu Priya: what were all the things that you had to go through, and then any mistakes that you want to share, you know, with the team as learnings, if you will. And then,
83 00:11:08.880 ⇒ 00:11:13.240 Vishnu Priya: like, how has it helped with your growth? It’s like, you know, brain food, just growth.
84 00:11:14.180 ⇒ 00:11:18.899 Vishnu Priya: like, marketing growth. So that’s my… one idea that we definitely have from the recent
85 00:11:19.450 ⇒ 00:11:29.219 Vishnu Priya: We had this Monday. But, I’ll take a pause here, look. Like, that’s kind of the idea, right? Like, and I can give you a few more topic, recent topics that had, that had come up.
86 00:11:29.950 ⇒ 00:11:30.440 Luke Scorziell: Yeah.
87 00:11:30.440 ⇒ 00:11:33.579 Vishnu Priya: really the idea. And again, it doesn’t have to be sales and marketing.
88 00:11:34.060 ⇒ 00:11:34.670 Vishnu Priya: Although…
89 00:11:34.670 ⇒ 00:11:35.130 Luke Scorziell: Hmm.
90 00:11:35.130 ⇒ 00:11:49.929 Vishnu Priya: that would, gain a lot of attention, you know, if it’s in sales and marketing. But, it can be any place, right? Like, you know, let’s say you have a good people ops, you know, thing going on. Like, say there’s, good, delivery processes that you have set up.
91 00:11:50.000 ⇒ 00:12:02.140 Vishnu Priya: you know, and then you’re seeing some, you know, efficiencies and, you know, learnings, if you will, that you want to share in that space, you can share that as well. So it’s not restrictive to one business area at all.
92 00:12:03.060 ⇒ 00:12:05.539 Vishnu Priya: I’ll take that boss now, so…
93 00:12:05.540 ⇒ 00:12:06.530 Luke Scorziell: Yeah, yeah, that’s…
94 00:12:06.530 ⇒ 00:12:07.830 Vishnu Priya: comments that you have.
95 00:12:07.830 ⇒ 00:12:16.859 Luke Scorziell: No, that’s really helpful. I think, yeah, I was gonna ask more on, like, the context of the event, just because, from my side, it was just, oh, there’s this event with our partner, Pixel, or Vixel, and…
96 00:12:16.940 ⇒ 00:12:32.809 Luke Scorziell: can you come up with a topic? And I was like, oh, okay, I gotta figure out who Mixwell is, what this event is about, who’s gonna be at the event, what kind of topics would be good to share. So, yeah, I guess, like, as you’ve thought about, like, some of the more successful presentations.
97 00:12:33.100 ⇒ 00:12:38.110 Luke Scorziell: just in terms of, like, your own goals for Vixel, is it something that’s, like, pretty…
98 00:12:38.410 ⇒ 00:12:51.739 Luke Scorziell: like, what have been some maybe examples of that in the past? Like, something that really speaks to where the current founders are at, something that, like, kind of opens up their mind to something new, or… yeah, I’d be curious to know, like, what success looks like in your eyes.
99 00:12:52.390 ⇒ 00:13:08.060 Vishnu Priya: Both, in my opinion. You know, so I think the relatability helps too, you know, for someone to say, hey, you’ve done this too, I’m doing this too, and, you know, these are some things that I should watch out for. For instance, right? Like, you know, this, there was this topic around
100 00:13:08.060 ⇒ 00:13:16.250 Vishnu Priya: you know, using Upwork as a, you know, freelancing tool, you know, to get, use it as a lead generation tool, if you will.
101 00:13:16.630 ⇒ 00:13:24.529 Vishnu Priya: It wasn’t necessarily a reboot camp, but, you know, still an alumni event. But people there… we had, like, three…
102 00:13:24.890 ⇒ 00:13:28.150 Vishnu Priya: portfolio companies that use Upwork quite heavily.
103 00:13:28.220 ⇒ 00:13:46.109 Vishnu Priya: So what they did was they come and they share all their learnings, right? Like, literally, how do they do their bidding? Are there any AI tools that they were using? You know, what are some tips and tricks, if you will, that they use to keep their profile updated, optimized, and whatnot, so that they can attract the right audience.
104 00:13:46.110 ⇒ 00:13:52.309 Vishnu Priya: So, that got a lot of attention. And then again, the recent, the content as a lead generation tool.
105 00:13:52.380 ⇒ 00:14:06.980 Vishnu Priya: That was another topic. Again, in that case, by the way, Luke, if this helps at all, you do have access to all of these slides and, you know, lists in AddTable, I can show you where, like, you know, in just a second here.
106 00:14:06.980 ⇒ 00:14:07.800 Luke Scorziell: Okay.
107 00:14:07.800 ⇒ 00:14:12.219 Vishnu Priya: But these are all the, you know, like, recent topics, if you will. And then there was another one.
108 00:14:12.620 ⇒ 00:14:18.290 Vishnu Priya: By the way, this one was a… this one was the one that we had in December.
109 00:14:18.740 ⇒ 00:14:28.990 Vishnu Priya: it was a much more simpler one, by the way, Luke, but very powerful, right? What happened was the… one of the founders, basically, he was basically sharing how
110 00:14:29.110 ⇒ 00:14:35.669 Vishnu Priya: Just listening to feedback from his customers, And, you know, implementing it
111 00:14:35.990 ⇒ 00:14:39.590 Vishnu Priya: You know, implementing the feedback on the oppositioning.
112 00:14:39.980 ⇒ 00:14:41.619 Vishnu Priya: Hurt them quite a bit.
113 00:14:41.770 ⇒ 00:14:50.219 Vishnu Priya: And then they put together, like, a demo, like a platform. So they’re still a services business, right? But then they put a demo, and how that demo has helped
114 00:14:50.300 ⇒ 00:15:10.070 Vishnu Priya: help them gain, like, multi-year long contracts. So their contract size has, you know, is going up. So if you see, you know, the topic is, you know, as simple as it can be, right? Like, hey, just listen to your customers, and then hear them out, and then implement the feedback, but then it was for their very specific case, right? And, you know, it stuck…
115 00:15:10.170 ⇒ 00:15:21.969 Vishnu Priya: it hit a bell, like, you know, it definitely stuck a chord with many of them, like, you know, they were like, oh, yeah, like, I’d want to do that too, like, you know, and they had, like, a lot of questions to ask, you know, the speaker, basically.
116 00:15:22.780 ⇒ 00:15:23.170 Luke Scorziell: Yeah.
117 00:15:23.170 ⇒ 00:15:29.329 Vishnu Priya: Just to give you one last thing, most of them would be founders, Aluk, like, you know, in the audience.
118 00:15:29.610 ⇒ 00:15:39.080 Vishnu Priya: And then, there may be some, you know, senior leadership to join, like, you know, from time to time, and they’re mostly from the sales and the marketing, you know, team, basically.
119 00:15:39.300 ⇒ 00:15:39.880 Vishnu Priya: So…
120 00:15:39.880 ⇒ 00:15:40.320 Luke Scorziell: Okay.
121 00:15:40.320 ⇒ 00:15:55.370 Vishnu Priya: you’d be reaching the founder audience, if you will. So these are, like, basically the Utams and Roberts of the world, right? Like, you know, they’re pretty much doing the same thing, but they’re just trying to see if there’s one thing that they can learn from their peer,
122 00:15:56.330 ⇒ 00:16:00.390 Vishnu Priya: And then, or, you know, from their team, if you will, right? So…
123 00:16:00.920 ⇒ 00:16:01.630 Luke Scorziell: Yeah.
124 00:16:01.770 ⇒ 00:16:08.889 Luke Scorziell: So there… these are people that are maybe, like, one or two steps behind where Tom and Robert are, I’m assuming, just because… or…
125 00:16:09.730 ⇒ 00:16:12.089 Vishnu Priya: Well, I wouldn’t say,
126 00:16:13.530 ⇒ 00:16:21.910 Vishnu Priya: it’s complicated. The reason I say it’s complicated is they’re all, you know, a step or two behind in their own ways, if you will.
127 00:16:21.910 ⇒ 00:16:22.310 Luke Scorziell: Yeah.
128 00:16:22.310 ⇒ 00:16:37.439 Vishnu Priya: So, you know, either, you know, they’ve crossed a million, million and a half, you know, in revenue already, but then they still have issues in, you know, like, their marketing. But then they could still use this, you know, session to take
129 00:16:37.580 ⇒ 00:16:40.120 Vishnu Priya: The learnings and apply to what they’re doing today.
130 00:16:40.260 ⇒ 00:16:41.109 Vishnu Priya: You know?
131 00:16:41.110 ⇒ 00:16:41.490 Luke Scorziell: Yeah.
132 00:16:41.490 ⇒ 00:16:52.599 Vishnu Priya: Like, so it doesn’t necessarily have to… but think of it this way. Most of them are in the… the majority of them will be in the same space as, you know, Utzem and Robert.
133 00:16:52.790 ⇒ 00:16:55.389 Luke Scorziell: We’re still trying to figure out, like, you know, hey.
134 00:16:55.740 ⇒ 00:17:01.270 Vishnu Priya: they’re probably handling different channels, right? Like, that could be the major differentiator between them all.
135 00:17:01.400 ⇒ 00:17:02.090 Vishnu Priya: So.
136 00:17:02.090 ⇒ 00:17:02.609 Luke Scorziell: You know.
137 00:17:02.610 ⇒ 00:17:14.600 Vishnu Priya: for instance, if you guys are focusing on events and partnerships and outbound now, they can be focusing on inbound and, you know, like, cold outreach and, you know, like, pick a channel, basically.
138 00:17:14.609 ⇒ 00:17:15.099 Luke Scorziell: Yeah.
139 00:17:15.099 ⇒ 00:17:25.169 Vishnu Priya: Those could be the differences, but then, the underlying, you know, they have a lot of similarities, if you will, and, you know, within the same revenue range.
140 00:17:25.170 ⇒ 00:17:33.160 Luke Scorziell: Yeah, okay. Yeah, and then with, what… what were… I’m curious what some of the experience were that stood out to the team,
141 00:17:33.410 ⇒ 00:17:36.760 Luke Scorziell: the Utam shirt about at the roundtable, so I…
142 00:17:36.760 ⇒ 00:17:44.879 Vishnu Priya: Oh, sure, so I think, let me see, I think you’d have access to this one. I’m just gonna share the link with you here in a second.
143 00:17:46.340 ⇒ 00:17:47.279 Vishnu Priya: Let’s see how…
144 00:17:54.320 ⇒ 00:17:57.080 Vishnu Priya: Can I share my screen, actually, if I can show you?
145 00:17:57.310 ⇒ 00:17:59.089 Luke Scorziell: Let me make sure you can.
146 00:17:59.090 ⇒ 00:18:01.420 Vishnu Priya: Oh, yeah.
147 00:18:04.990 ⇒ 00:18:08.929 Vishnu Priya: I’ll just do the desktop here so it’s easier.
148 00:18:24.330 ⇒ 00:18:28.590 Vishnu Priya: Oh, I have a settings issue here, sorry, Luke, let me just do one thing.
149 00:18:28.820 ⇒ 00:18:29.729 Vishnu Priya: I’ll just share…
150 00:18:29.730 ⇒ 00:18:30.179 Luke Scorziell: No worries.
151 00:18:30.180 ⇒ 00:18:37.260 Vishnu Priya: with you. So, in fact, maybe the latest, Roundtable link…
152 00:18:45.460 ⇒ 00:18:48.089 Vishnu Priya: Actually, you know what, I’m just gonna do this instead.
153 00:18:48.250 ⇒ 00:18:49.400 Vishnu Priya: So…
154 00:18:57.750 ⇒ 00:18:58.980 Vishnu Priya: Right here.
155 00:19:00.190 ⇒ 00:19:04.049 Vishnu Priya: So I can do this in the chat here, right? Like, let’s see here, okay.
156 00:19:04.570 ⇒ 00:19:10.399 Vishnu Priya: I’m just sending it to here, sending it here on Slack. I’m sorry, on the chat here, Luke.
157 00:19:10.730 ⇒ 00:19:14.789 Vishnu Priya: So, this is a summary from the roundtable.
158 00:19:14.950 ⇒ 00:19:20.209 Vishnu Priya: And, you know, it basically has, you know, things that, you know, everyone discussed. It also has the…
159 00:19:20.450 ⇒ 00:19:34.259 Vishnu Priya: Basically, the things that we discussed. The part that I was referring to was, there was a lot of engagement during the call when Utam was talking about how they, you know, not necessarily reach out to
160 00:19:34.610 ⇒ 00:19:44.609 Vishnu Priya: like, thousands and thousands of folks, but rather, like, even if they were to reach out… even if you guys were to reach out to, like, say, 100 people, you’d do it to qualified 100 people, right?
161 00:19:44.610 ⇒ 00:19:45.090 Luke Scorziell: That makes them…
162 00:19:45.090 ⇒ 00:19:45.870 Vishnu Priya: confidence.
163 00:19:46.060 ⇒ 00:19:55.449 Vishnu Priya: And, I think that caught everyone’s attention in that, hey, okay, because the standard is, like, pray and spray, right? Like, most of them would, you know, do the pray and spray when…
164 00:19:55.450 ⇒ 00:19:55.850 Luke Scorziell: Yeah.
165 00:19:55.850 ⇒ 00:20:11.370 Vishnu Priya: you know, they start outreach, but then you guys are doing outreach, but then you’re doing, like, very qualified outreach, and, you know, how does that work, right? And to be able to just have, like, 10 or 15 good conversations, and then, you know, how do you take it from there to, like, you know, account closure?
166 00:20:12.160 ⇒ 00:20:29.030 Vishnu Priya: you know, that’s helpful, but I think the part that was interesting, you know, on top of all of this was the AI tools that you were using, right? Like, you know, how is it impacting or increasing your efficiency in getting through this? Because, I mean, there’s also a lot of grant work that comes with this, right?
167 00:20:29.030 ⇒ 00:20:29.350 Luke Scorziell: Yeah.
168 00:20:29.350 ⇒ 00:20:31.089 Vishnu Priya: The search for each company.
169 00:20:31.210 ⇒ 00:20:45.449 Vishnu Priya: I think those were some tidbits that, you know, Utem had mentioned, that, you know, you do… you guys have, like, a team come in, and then you have, like, you know, like, a really deep research that’s done on each company, and that helps you with, like, a personalized outreach.
170 00:20:46.520 ⇒ 00:20:46.960 Luke Scorziell: Hmm.
171 00:20:46.960 ⇒ 00:21:04.709 Vishnu Priya: I think when you’re not in the trenches of it, like, you know, when I hear it as an outsider, I’m like, hey, how can I keep up with that process, right? Like, you know, it’s so much work, like, you know, how do I do it? As a founder, I have so many things, you know, other things to deal with, too. And I think that’s where the AI angle comes in play as well.
172 00:21:04.760 ⇒ 00:21:10.809 Vishnu Priya: So if there’s some, you know, light that can be shed on that, like, that’ll be an interesting one as well.
173 00:21:10.970 ⇒ 00:21:11.620 Vishnu Priya: I’ll…
174 00:21:11.620 ⇒ 00:21:12.070 Luke Scorziell: Okay.
175 00:21:12.070 ⇒ 00:21:22.089 Vishnu Priya: in general, I would say, oh, by the way, Luke, one more thing, you know, I would consider is, you guys have been playing a heavy, events and partner play, right?
176 00:21:22.970 ⇒ 00:21:37.239 Vishnu Priya: In the last year, I think most of your, you know, like, your two primary lead sources has been events and partners. How did that play out, right? Again, maintaining partnerships is not an easy, you know, thing at all.
177 00:21:37.290 ⇒ 00:21:57.099 Vishnu Priya: So, how did you do that? Like, you know, to reach out to folks? How did you find the right partners? What stuck? What did not stick? Like, what were some processes you had to put in place to keep the partnership running? Because if you have, like, a steady flow of, you know, leads coming from these partners, how did you manage to do that, right? Like, that’s one, you know.
178 00:21:57.100 ⇒ 00:21:57.520 Luke Scorziell: Yeah.
179 00:21:57.520 ⇒ 00:22:12.579 Vishnu Priya: as well. The second is, I know, you know, Robert and Utam, you know, were crazy about, you know, events last year, like, you know, especially, like, local events. Like, I’d see a lot of, you know, their feeds filled with, hey, we were at this event, giving, like, a talk and whatnot, right?
180 00:22:12.600 ⇒ 00:22:23.669 Vishnu Priya: That could be an interesting play as well, to say, hey, we attended these events, and you know, how did we choose these events? And then, what did it do for you guys, right? Like, was it a…
181 00:22:23.740 ⇒ 00:22:27.980 Luke Scorziell: Was it a hit, or was it a miss, right? Like, even the miss story is good.
182 00:22:27.980 ⇒ 00:22:46.350 Vishnu Priya: like, you know, to come back and say, hey, we’ve tried this, but, you know, watch out for these signals, right? Like, you know, you should not be doing these things. So, maybe talking about some of these channels that you are exploring with the AI angle on top could be, you know, some, you know, ideas that, you know, you could consider, I think.
183 00:22:47.150 ⇒ 00:22:48.810 Luke Scorziell: Okay, yeah,
184 00:22:50.500 ⇒ 00:22:57.389 Luke Scorziell: Just taking some notes. No, that’s… this is super helpful. It gives me a lot clearer of a picture. Okay, so good. And then, yeah.
185 00:22:57.390 ⇒ 00:23:05.310 Vishnu Priya: You know, how about this, Luke? Like, you know, you can, you know, take a, you know, like, give it some more thought. I’m happy to brainstorm again more on Slack.
186 00:23:05.560 ⇒ 00:23:11.300 Vishnu Priya: If you have, like, you know, like, an initial set of ideas, like, you know, just come back, and then, you know, I can tell you
187 00:23:11.400 ⇒ 00:23:17.380 Vishnu Priya: Which one might stick, better. We can, you know, do, like, a brainstorming session and…
188 00:23:17.630 ⇒ 00:23:23.310 Vishnu Priya: find this a topic, if you’d like, obviously. No, I’ll send you, I’ll send you.
189 00:23:23.310 ⇒ 00:23:30.979 Luke Scorziell: I’ll come up with some ideas, and I’ll send them back to you, and I’ll maybe ping them past Robert and you, Tom, and see what sticks out to them, so… Absolutely.
190 00:23:30.980 ⇒ 00:23:36.010 Vishnu Priya: Hey, the link that I shared, with you, Luke, there’s one thing that I’d like for you to say.
191 00:23:36.350 ⇒ 00:23:43.979 Vishnu Priya: Sorry, it’s not necessarily the best interface out there, but, you know, if you go to the event type rebootcamp in that page.
192 00:23:45.260 ⇒ 00:23:56.310 Vishnu Priya: That’s the topic. So, if you go way down, you’ll find all the recent ones, basically. So, listening as a growth strategy, how AI can help you grow existing clients and capture new ones.
193 00:23:56.740 ⇒ 00:24:00.009 Vishnu Priya: Learning content, actually, let me show this link.
194 00:24:00.010 ⇒ 00:24:00.810 Luke Scorziell: Oh, this is great.
195 00:24:05.150 ⇒ 00:24:05.860 Luke Scorziell: Wow.
196 00:24:11.220 ⇒ 00:24:15.839 Vishnu Priya: I’ve shared another link with you that should probably take you directly to where I’m referring to.
197 00:24:26.350 ⇒ 00:24:28.799 Luke Scorziell: Yeah, I guess, I think I just pulled it up.
198 00:24:29.710 ⇒ 00:24:30.760 Luke Scorziell: Okay, awesome.
199 00:24:37.180 ⇒ 00:24:39.839 Luke Scorziell: Oh, Sorry, my internet.
200 00:24:40.920 ⇒ 00:24:43.529 Luke Scorziell: I’ll, I’ll follow it up, and then I can send you…
201 00:24:45.970 ⇒ 00:24:49.300 Vishnu Priya: Hey, I think I’m losing… That sounds massive.
202 00:24:53.920 ⇒ 00:24:55.229 Vishnu Priya: Can you still hear me?
203 00:24:59.960 ⇒ 00:25:02.350 Luke Scorziell: Yes, yeah, I can hear you.
204 00:25:02.350 ⇒ 00:25:05.780 Vishnu Priya: Okay, I think the connectivity is getting a bit bad here,
205 00:25:44.860 ⇒ 00:25:46.790 Vishnu Priya: Can you hear me now, Alec?