Meeting Title: Brainforge Content Strategy Sync Date: 2026-01-13 Meeting participants: Luke Scorziell, Michele Altomare
WEBVTT
1 00:01:42.760 ⇒ 00:01:44.650 Michele Altomare: Let’s see… there we go.
2 00:01:45.250 ⇒ 00:01:46.530 Luke Scorziell: Hey, how’s it going, man?
3 00:01:46.530 ⇒ 00:01:47.590 Michele Altomare: How’s it going?
4 00:01:49.100 ⇒ 00:01:51.359 Luke Scorziell: Mitchell? Is that right?
5 00:01:51.650 ⇒ 00:01:53.080 Michele Altomare: Miguel. Miguel.
6 00:01:53.080 ⇒ 00:01:56.840 Luke Scorziell: Michaela, okay, I just wanted to get it right, but you go by Mickey.
7 00:01:57.230 ⇒ 00:02:06.770 Michele Altomare: So, Michele is Italian for Michael, but in the US, it gets mixed up with… 15 different things.
8 00:02:07.170 ⇒ 00:02:16.890 Luke Scorziell: Yeah. That’s funny, my, grandpa, is 100% Italian, and, my dad is named Michael.
9 00:02:17.030 ⇒ 00:02:20.649 Luke Scorziell: So… Where’s… where’s Court Ciel from?
10 00:02:21.700 ⇒ 00:02:23.509 Luke Scorziell: Italy. Sports yellow.
11 00:02:23.890 ⇒ 00:02:25.140 Michele Altomare: Scorcio, okay.
12 00:02:25.140 ⇒ 00:02:29.929 Luke Scorziell: That’s how it used to be, yeah. So, I… my… one of my life goals is to make it out.
13 00:02:30.500 ⇒ 00:02:36.149 Luke Scorziell: To see. There’s, like, Sports Yellow Street, I think, and whatnot, so… There’s, like.
14 00:02:36.450 ⇒ 00:02:38.180 Luke Scorziell: Very few scores L’s.
15 00:02:38.400 ⇒ 00:02:43.090 Luke Scorziell: But, there are a lot of Skorzielles, I think, in Italy.
16 00:02:44.300 ⇒ 00:02:44.680 Michele Altomare: Good.
17 00:02:44.680 ⇒ 00:02:45.270 Luke Scorziell: Wow.
18 00:02:45.610 ⇒ 00:02:48.269 Michele Altomare: Are you… are you in Austin, also?
19 00:02:48.930 ⇒ 00:02:51.360 Luke Scorziell: No, I’m in, I’m in LA, actually.
20 00:02:52.000 ⇒ 00:02:55.990 Michele Altomare: Oh, okay, okay, okay. For some reason, I know Utom’s been…
21 00:02:56.620 ⇒ 00:03:04.680 Michele Altomare: Well, you know him now? Well, obviously, dude, he just grabs people and spots them wherever. I thought you were in town for some reason. Okay.
22 00:03:04.680 ⇒ 00:03:14.249 Luke Scorziell: No, no, I, yeah. I mean, I probably will be out there in, like, a month or so, because I think they’re gonna have to do an event. And are you in Austin?
23 00:03:14.850 ⇒ 00:03:16.180 Michele Altomare: Yeah, awesome.
24 00:03:16.440 ⇒ 00:03:17.010 Luke Scorziell: Oh, cool.
25 00:03:17.010 ⇒ 00:03:17.440 Michele Altomare: button.
26 00:03:17.440 ⇒ 00:03:21.900 Luke Scorziell: And y’all know each other from growing up, or how… what’s the…
27 00:03:22.450 ⇒ 00:03:28.650 Michele Altomare: We met through… We went through mutuals. I met Wu Tong.
28 00:03:28.940 ⇒ 00:03:33.700 Michele Altomare: I think it must have been the second or third week, moving to Austin.
29 00:03:33.700 ⇒ 00:03:34.560 Luke Scorziell: Oh, heh.
30 00:03:34.560 ⇒ 00:03:36.589 Michele Altomare: And then we just became fast friends, and…
31 00:03:36.750 ⇒ 00:03:46.039 Michele Altomare: you know, a month later, he convinced me to move into his building, which a bunch of other people were at, and then that led into a big group of friends.
32 00:03:46.570 ⇒ 00:03:50.520 Michele Altomare: But yeah, dude, he’s a very charismatic guy, so…
33 00:03:50.520 ⇒ 00:03:54.740 Luke Scorziell: Yeah. Yeah, he’s… he’s the visionary CEO, for sure.
34 00:03:54.950 ⇒ 00:03:57.090 Michele Altomare: Yeah. How was the U.S. Connected?
35 00:03:58.010 ⇒ 00:04:06.090 Luke Scorziell: I got connected through, robert, so I know… Some people at my church
36 00:04:06.710 ⇒ 00:04:13.219 Luke Scorziell: who also… so I went to USC, Robert went to USC, and these other people went to USC, and they knew Robert, introduced me to him.
37 00:04:13.510 ⇒ 00:04:19.980 Luke Scorziell: I did, like, a whole pitch thing in May… I don’t know, sometime between March and May of last year.
38 00:04:19.980 ⇒ 00:04:22.490 Michele Altomare: Okay. And and then…
39 00:04:22.510 ⇒ 00:04:27.149 Luke Scorziell: They… needed… needed a go-to-market lead.
40 00:04:28.000 ⇒ 00:04:34.879 Luke Scorziell: Like, in December, and so I’ve kind of been… did, like, consulting throughout December, and then came in full-time.
41 00:04:35.490 ⇒ 00:04:42.380 Luke Scorziell: A week… a week ago, so this is my week two, pretty much.
42 00:04:43.030 ⇒ 00:04:46.449 Michele Altomare: It’s all said you were doing a lot of design work and branding before?
43 00:04:47.190 ⇒ 00:04:52.880 Luke Scorziell: Yeah, I do, so… run Beacon Brand, which is…
44 00:04:53.730 ⇒ 00:05:01.790 Luke Scorziell: like, so I started about a year-ish ago, it’s kind of fuzzy when it started, and then,
45 00:05:02.620 ⇒ 00:05:10.780 Luke Scorziell: But, yeah, my, like, focus with that is more, like, brand strategy and… Research?
46 00:05:10.880 ⇒ 00:05:16.849 Luke Scorziell: It’s kind of the direction that I’m wanting to take it in, so… We’ve had it in,
47 00:05:17.590 ⇒ 00:05:21.550 Luke Scorziell: I kind of went the whole, like, marketing route of doing, like, meta and, like, different…
48 00:05:21.770 ⇒ 00:05:26.679 Luke Scorziell: things there, but, like, my original desire in that was to get into,
49 00:05:27.740 ⇒ 00:05:35.459 Luke Scorziell: competitive research, or, like, brand strategy, and I think the longer I’ve done it, the more I’ve realized it’s kind of what I want to do.
50 00:05:36.950 ⇒ 00:05:37.720 Luke Scorziell: So…
51 00:05:37.720 ⇒ 00:05:44.240 Michele Altomare: It does feel like a rite of passage, though, for a lot of, like, branding, psych people that you kind of have to get into.
52 00:05:45.020 ⇒ 00:05:50.740 Michele Altomare: Running ads at some point, and then doing, like, funnel conversion stuff, and then it loops back to…
53 00:05:51.130 ⇒ 00:05:57.290 Luke Scorziell: Yeah, yeah. Yeah, no, 100%, because I’m like, before, it was like, I’m just making stuff up.
54 00:05:57.500 ⇒ 00:06:03.590 Luke Scorziell: And then, and then now, having gotten more of the experience doing, like, the practical stuff for businesses, it’s like…
55 00:06:03.920 ⇒ 00:06:09.140 Luke Scorziell: Oh, like, this is why that’s important, and this is how you would measure the impact that it would have.
56 00:06:09.470 ⇒ 00:06:10.640 Luke Scorziell: And so…
57 00:06:11.000 ⇒ 00:06:17.829 Luke Scorziell: So yeah, so I was… here, I’m gonna go downstairs, actually, because I’m… I have a loud voice, and I’m in the middle of our apartment, so…
58 00:06:18.210 ⇒ 00:06:24.510 Luke Scorziell: Don’t wanna disturb my… My, remits, but, yeah, I think,
59 00:06:25.680 ⇒ 00:06:28.890 Luke Scorziell: It’s kind of what was exciting to me about seeing what you had written about.
60 00:06:29.100 ⇒ 00:06:31.020 Luke Scorziell: In your,
61 00:06:33.080 ⇒ 00:06:40.460 Luke Scorziell: message me, too, because I think, like, beyond a lot of the, like, day-to-day go-to-market functions that I’ve been doing.
62 00:06:40.620 ⇒ 00:06:48.860 Luke Scorziell: is… really, I want to see… or, like, I resonate a lot with, kind of, the more, like, brand content stuff that you’re talking about.
63 00:06:48.990 ⇒ 00:06:53.810 Luke Scorziell: So obviously, like, I know you mentioned there’s, like, the sales videos,
64 00:06:54.100 ⇒ 00:06:59.010 Luke Scorziell: That are more specific, but then there’s also, like, from a brand perspective,
65 00:06:59.980 ⇒ 00:07:05.879 Luke Scorziell: Like, how are we creating content that doesn’t necessarily measure… isn’t necessarily measured by the views, but is measured by the impact?
66 00:07:06.020 ⇒ 00:07:09.920 Luke Scorziell: Like, who are we creating that for, and whatnot, so…
67 00:07:10.250 ⇒ 00:07:15.939 Luke Scorziell: Yeah, I mean, I’m down to help in whatever way I can on… with you, and if you have, like.
68 00:07:16.250 ⇒ 00:07:23.489 Luke Scorziell: specific things that you’re kind of hoping to get out of talking today, I’m down. If you just want to, like, chapter ideas and stuff, I’ll sit down for that, too, so…
69 00:07:25.250 ⇒ 00:07:31.529 Michele Altomare: Yeah, I think… I know Uten just wanted us to sit by and touch base.
70 00:07:31.780 ⇒ 00:07:33.050 Michele Altomare: the…
71 00:07:34.420 ⇒ 00:07:41.270 Michele Altomare: We filmed a few things, so they’re in that Slack I sent you. I know I left you undelivered for 6 days and then sent you 3 pages.
72 00:07:41.270 ⇒ 00:07:43.040 Luke Scorziell: There’s just none of the guns.
73 00:07:47.280 ⇒ 00:07:59.530 Michele Altomare: Yeah, I’ve been doing, like, somewhat sim… well, it’s not so much branding work, I’ve done, like, a lot of writing for, like, direct response writing for CPG brands, and then
74 00:07:59.770 ⇒ 00:08:05.459 Michele Altomare: Like… founders, CEOs, if you could call that.
75 00:08:05.890 ⇒ 00:08:12.229 Michele Altomare: With Wu-Tam, it’s interesting, and like, I think… Bluntly, a lot of…
76 00:08:13.330 ⇒ 00:08:18.919 Michele Altomare: general, like, brand videos and awareness things can kind of be a waste of time for people, if there’s not.
77 00:08:18.920 ⇒ 00:08:19.310 Luke Scorziell: Yeah.
78 00:08:19.310 ⇒ 00:08:23.050 Michele Altomare: I’m gonna track it or actually tie dollars to it, but…
79 00:08:25.150 ⇒ 00:08:32.010 Michele Altomare: Utam and I just as friends, like, we would talk a lot back and forth, and especially as the deal size is growing for Brainforge.
80 00:08:33.049 ⇒ 00:08:34.929 Michele Altomare: I know he wants to,
81 00:08:35.919 ⇒ 00:08:42.119 Michele Altomare: To see what that could look like, and then, you know, find a pretty tangible way to map it to something, and he said.
82 00:08:42.610 ⇒ 00:08:46.179 Michele Altomare: But… You’re picking up go-to-market, so… figured it would.
83 00:08:46.180 ⇒ 00:08:46.730 Luke Scorziell: Yeah.
84 00:08:46.730 ⇒ 00:08:47.840 Michele Altomare: Inside.
85 00:08:48.120 ⇒ 00:08:50.879 Luke Scorziell: I mean, the most interesting video to me that…
86 00:08:51.450 ⇒ 00:08:58.270 Luke Scorziell: I don’t think we have right now, and, like, this whole space, like, it’s… it’s so intangible, I feel like.
87 00:08:58.480 ⇒ 00:09:01.380 Luke Scorziell: what they’re doing. Like, you cannot…
88 00:09:01.960 ⇒ 00:09:05.929 Luke Scorziell: like, I’ve had people explain it to me so many times, and then finally today, I was like.
89 00:09:06.050 ⇒ 00:09:18.490 Luke Scorziell: I was on the phone with one of the engineers, and I was like, can you just screen share, like, your screen, and just show me, like, what you’re doing? And I, like, helped it click, but what’s not intangible is the effect that it’s having on, like.
90 00:09:18.820 ⇒ 00:09:21.650 Luke Scorziell: The clients, the customers, and, like.
91 00:09:21.780 ⇒ 00:09:27.529 Luke Scorziell: The decision makers who, you know, their jobs and budgets and whatnot are at stake.
92 00:09:27.860 ⇒ 00:09:34.790 Luke Scorziell: based on the decisions that they’re making in front of their board, their CFO, whatever. And so…
93 00:09:35.070 ⇒ 00:09:38.770 Luke Scorziell: like, I don’t know, you can tell me what you think too, but I think, like.
94 00:09:41.310 ⇒ 00:09:47.490 Luke Scorziell: I was… yeah, and I was just… I was literally just on LinkedIn, and I saw this post from a founder, and it was like.
95 00:09:47.680 ⇒ 00:09:56.330 Luke Scorziell: I mean, the guy literally looked like he was, like, 18, like, 18 or 20, and he’s like, I’d take $35,000 of salary, and just, like, some, like.
96 00:09:56.710 ⇒ 00:09:59.909 Luke Scorziell: But… and I just… I’m like, does that resonate with…
97 00:10:00.510 ⇒ 00:10:07.410 Luke Scorziell: like, and not that Utam or Robert are at Tina or whatever, but they’re young, and I think that the types of people that are buying
98 00:10:07.800 ⇒ 00:10:14.450 Luke Scorziell: And really, everyone wants to see themselves, so long way, or, like, long story short, I think, doing, like, some customer
99 00:10:14.800 ⇒ 00:10:16.450 Luke Scorziell: Like, feature videos?
100 00:10:16.570 ⇒ 00:10:20.640 Luke Scorziell: is something that I’m, like, pretty interested in doing,
101 00:10:21.710 ⇒ 00:10:31.039 Luke Scorziell: And I know, like, we’ve worked… they’ve worked really closely with, ABC Commercial, and then, obviously, I think there’s, like, Eden is another pretty close…
102 00:10:35.730 ⇒ 00:10:45.809 Luke Scorziell: like, relationship in terms of client, but I would love to see… and even with the… I like the partnership angle that you were talking about, because if we could do, like, some kind of, like.
103 00:10:46.920 ⇒ 00:10:48.799 Luke Scorziell: If it… if it’s just a…
104 00:10:49.230 ⇒ 00:10:55.190 Luke Scorziell: basically a customer feature video for Brainforge, or… and or a customer feature video for…
105 00:10:55.350 ⇒ 00:11:05.299 Luke Scorziell: like, one of the partners that we have, kind of showcasing, like, here’s the tool they use, and here’s how we set it up for them. But then, more just hearing from, like, the customer perspective.
106 00:11:05.470 ⇒ 00:11:07.310 Luke Scorziell: Rather than…
107 00:11:07.640 ⇒ 00:11:13.739 Luke Scorziell: like, because I… honestly, like, I don’t know who unders… or I’m… again, this is probably speaking from my… but it’s like, I…
108 00:11:13.970 ⇒ 00:11:18.590 Luke Scorziell: Does anyone, like… does it have any emotional impact on anyone when you hear about, like.
109 00:11:19.010 ⇒ 00:11:19.410 Michele Altomare: Yeah.
110 00:11:19.410 ⇒ 00:11:24.849 Luke Scorziell: like, it’s… it just… I hear data, and I feel like most people probably hear data and get, like.
111 00:11:25.250 ⇒ 00:11:25.689 Michele Altomare: I’d check it.
112 00:11:25.950 ⇒ 00:11:36.600 Luke Scorziell: gear up for, like, the worst whatever I’m about to watch in my life, or, like, I’m gonna plug this into, like, some AI. But it’s like, if I see, like, a 60-year-old guy who’s, like.
113 00:11:36.870 ⇒ 00:11:49.389 Luke Scorziell: Yeah, I, you know, I was intimidated by this, and whatever, and for years I felt our reporting was off, but then, you know, Brainforge came in, and they did a bunch of stuff that, whatever, I don’t really understand.
114 00:11:49.390 ⇒ 00:11:51.770 Michele Altomare: And now, I’m able to…
115 00:11:52.100 ⇒ 00:12:03.490 Luke Scorziell: every week, or every day, open up my dashboard, and I’ve been able to grow our team, keep people on, and grow revenue. You know, those are the types of things that I would rather
116 00:12:03.630 ⇒ 00:12:05.789 Luke Scorziell: be hearing, and I think that especially as
117 00:12:05.890 ⇒ 00:12:09.289 Luke Scorziell: As we start going for, like, more of the enterprise level.
118 00:12:09.530 ⇒ 00:12:12.000 Luke Scorziell: Like, those are the people that,
119 00:12:12.820 ⇒ 00:12:20.370 Luke Scorziell: like, are gonna be making the decisions, so… so that’s kind of, at least, probably along your vertical, what I’m,
120 00:12:20.860 ⇒ 00:12:22.080 Luke Scorziell: thinking about…
121 00:12:22.280 ⇒ 00:12:28.129 Luke Scorziell: But I guess, yeah, it’s just planning around, like, who… who is the… what kind of content would we want to make what for?
122 00:12:28.380 ⇒ 00:12:32.170 Luke Scorziell: Because, like, obviously you still need the technical stuff to speak to the people who are, like.
123 00:12:32.430 ⇒ 00:12:35.090 Luke Scorziell: Asking the technical questions, but,
124 00:12:35.930 ⇒ 00:12:39.980 Luke Scorziell: Yeah, I was… I don’t know, my gut is that…
125 00:12:40.180 ⇒ 00:12:42.920 Luke Scorziell: We need to get more toward the customer perspective.
126 00:12:43.200 ⇒ 00:12:44.600 Michele Altomare: For sure, for sure.
127 00:12:44.820 ⇒ 00:12:52.049 Michele Altomare: all that checks. Like, what I hear you saying, and I agree, is that because this stuff is so abstract.
128 00:12:52.890 ⇒ 00:12:58.039 Michele Altomare: I’m a software engineer. I went to, like, my degree is in computer engineering and science, like.
129 00:12:59.320 ⇒ 00:13:04.230 Michele Altomare: I wrote code for 4 years, and to me, it still feels abstract, the stuff that we talk about, because I have…
130 00:13:04.720 ⇒ 00:13:06.620 Michele Altomare: It’s what I got my bachelor’s in.
131 00:13:08.940 ⇒ 00:13:09.549 Luke Scorziell: That’s so funny.
132 00:13:09.550 ⇒ 00:13:14.980 Michele Altomare: I wrote tons of code, I stopped writing code for 3 years, and then all of a sudden, I come back and it’s like, guys, what are…
133 00:13:15.180 ⇒ 00:13:18.010 Michele Altomare: So, it would make sense that…
134 00:13:22.040 ⇒ 00:13:25.500 Michele Altomare: As you’re saying, though, Brainforge is moving more toward enterprise clients.
135 00:13:25.660 ⇒ 00:13:34.010 Michele Altomare: Especially some of the people that have to make these decisions, you’ve chatted with them more than I have. I’ve just seen recordings of a couple calls, or when I’ve been next at Utah at his place.
136 00:13:35.160 ⇒ 00:13:42.260 Michele Altomare: It really doesn’t feel like they need to learn how to do the thing, they just have to be convicted that we know how to do… we, BrandForge, know how to do this.
137 00:13:42.260 ⇒ 00:13:42.930 Luke Scorziell: Yeah.
138 00:13:43.190 ⇒ 00:13:53.319 Michele Altomare: So… Yeah, weather… It’s like your doctor, like, you go to the doctor’s office, and you don’t…
139 00:13:53.320 ⇒ 00:13:54.830 Luke Scorziell: You don’t know…
140 00:13:55.410 ⇒ 00:14:00.269 Luke Scorziell: how to vet them or any… all that you know is that you see their, like, diploma thing.
141 00:14:00.990 ⇒ 00:14:09.939 Luke Scorziell: went to med school, and then you say, like, oh, well, like, they went to Harvard, or, like, they went to UCLA, or whatever school, and you’re like, oh, cool. You know, if you see it, and you’re like.
142 00:14:10.540 ⇒ 00:14:16.810 Luke Scorziell: you know, they don’t have a certification or something, and then you’re like, oh… but, like, as typically as far as it goes, it’s like.
143 00:14:17.550 ⇒ 00:14:17.930 Michele Altomare: That’s enough.
144 00:14:17.930 ⇒ 00:14:22.889 Luke Scorziell: kind of the credential that you need, is to know that the people that know certified them.
145 00:14:23.150 ⇒ 00:14:27.789 Luke Scorziell: Exactly. And that you’re gonna, like, be good. So that’s, like, I think…
146 00:14:28.920 ⇒ 00:14:36.060 Luke Scorziell: Yeah, I don’t know, it’s nice to… it was nice to read your message, because that’s… all day is kind of a…
147 00:14:36.250 ⇒ 00:14:41.619 Luke Scorziell: the other side of the very technical stuff that I’m trying to learn, and it kind of helped me to zoom back out.
148 00:14:41.700 ⇒ 00:14:44.959 Michele Altomare: I mean, for sure, there’s people…
149 00:14:46.230 ⇒ 00:14:55.129 Michele Altomare: I’ll give credit to Utsom for this. Like, he has reminded me that especially, as you said, you guys are moving more toward enterprise.
150 00:14:55.850 ⇒ 00:15:04.120 Michele Altomare: there’s so many people you need to get buy-in from, and some of them are the technical people, some of them as legal, some of them as, like, you know, head of product, a CEO.
151 00:15:04.410 ⇒ 00:15:11.770 Michele Altomare: So that, at some point, it seems like that’s the slides that you and Hannah and the team are building. It’s like you address a lot of those objections.
152 00:15:12.020 ⇒ 00:15:25.329 Michele Altomare: So if there’s a way, maybe to tie this to something, that you feel you’re taking an existing client or customer that matches up with whoever you guys have in the pipeline.
153 00:15:25.560 ⇒ 00:15:28.560 Michele Altomare: And you think there’s a targeted way that…
154 00:15:28.860 ⇒ 00:15:35.460 Michele Altomare: you know, UTAM can speak to whatever the diplomas on the wall are that these decision guys, or this team.
155 00:15:35.460 ⇒ 00:15:35.880 Luke Scorziell: Yeah.
156 00:15:35.880 ⇒ 00:15:36.690 Michele Altomare: gear.
157 00:15:36.980 ⇒ 00:15:44.110 Michele Altomare: then Utsama and I can shoot that, and get that ready. Because I don’t…
158 00:15:44.110 ⇒ 00:15:44.520 Luke Scorziell: Yeah.
159 00:15:44.520 ⇒ 00:16:02.949 Michele Altomare: It sounds like there’s, like, specific… I like the… I’ll use that analogy, the diplomas and the very specific, you know, credentials and words that maybe certain people on their teams need to hear. So whatever that is, if we can just get the next script, and then I’ll figure out how to turn it into something that’s, like, 2 or 3 minutes with Lutam.
160 00:16:03.180 ⇒ 00:16:09.459 Michele Altomare: And then we can, you know, target that at people, and you guys figure out if it has to be, you know.
161 00:16:09.600 ⇒ 00:16:11.760 Michele Altomare: sent through Slack, or email, or…
162 00:16:12.550 ⇒ 00:16:13.070 Luke Scorziell: Yeah.
163 00:16:13.070 ⇒ 00:16:13.700 Michele Altomare: areas.
164 00:16:14.630 ⇒ 00:16:21.819 Luke Scorziell: And so, I love, too, so you were kind of talking about impact on the viewer more than just the views. Maybe you could explain more of, like.
165 00:16:22.540 ⇒ 00:16:29.680 Luke Scorziell: what you were thinking behind that, because I… I agree. And I… and it’s reaching the right viewer, but
166 00:16:30.880 ⇒ 00:16:34.349 Luke Scorziell: Yeah, how would maybe we go about measuring some of that stuff in the future?
167 00:16:34.350 ⇒ 00:16:39.860 Michele Altomare: Have you seen… there’s a… Better leave, it’s just because this has been a long day.
168 00:16:40.010 ⇒ 00:16:42.519 Michele Altomare: Have you seen Narcos? There’s, like, a…
169 00:16:42.520 ⇒ 00:16:43.160 Luke Scorziell: Yeah.
170 00:16:44.080 ⇒ 00:16:50.849 Michele Altomare: I think it’s the… it’s whatever the first season or episode of Narcos was before they made, like, 3 spin-offs. He gets out of
171 00:16:51.230 ⇒ 00:17:04.639 Michele Altomare: when they’re gonna search his truck. And he’s like, oh yeah, go for it. And then he gets out, and he says, oh, you must be Thomas. It’s like, here’s a television for your kid. And he’s like, oh, you must be Henry. There’s some nice jewels here for your wife. And he knows, like.
172 00:17:04.930 ⇒ 00:17:08.089 Michele Altomare: Again, I don’t know to what degree with prospects we know.
173 00:17:08.440 ⇒ 00:17:09.290 Michele Altomare: Hmm.
174 00:17:09.790 ⇒ 00:17:16.780 Michele Altomare: The specific is like, okay, here’s your product person. Here’s your head of tech, who has to get this
175 00:17:17.069 ⇒ 00:17:18.749 Michele Altomare: You know,
176 00:17:19.780 ⇒ 00:17:25.170 Michele Altomare: who has to see this tech stack for their buy-in, and then this is the CEO who trades on this.
177 00:17:26.339 ⇒ 00:17:30.239 Michele Altomare: Even if we don’t… Let me think what this is.
178 00:17:32.300 ⇒ 00:17:46.820 Michele Altomare: if we have reason to believe that sending that video to the right set of people, where UTAM addresses a lot of them by name, even if we can’t guarantee that that’s the reason why a deal closed, or didn’t close, or it moved us closer to signing.
179 00:17:47.230 ⇒ 00:17:51.150 Michele Altomare: I crossed enough people, I think it’s… it’s meaningful.
180 00:17:51.320 ⇒ 00:17:57.610 Michele Altomare: Especially if… the testimonial from an existing client, right? So…
181 00:17:58.280 ⇒ 00:18:02.030 Michele Altomare: Yeah. Who’s somebody who I’ve heard Uta mention?
182 00:18:02.350 ⇒ 00:18:03.579 Michele Altomare: Like, I know Honey’s…
183 00:18:03.580 ⇒ 00:18:05.409 Luke Scorziell: how long it’s current.
184 00:18:05.740 ⇒ 00:18:07.170 Luke Scorziell: element that…
185 00:18:07.480 ⇒ 00:18:09.619 Michele Altomare: So, like, if there’s some…
186 00:18:10.200 ⇒ 00:18:15.400 Michele Altomare: And again, maybe we have to figure out how to package it in a way that’s not like a Zoom box testimonial video.
187 00:18:15.660 ⇒ 00:18:27.190 Michele Altomare: But if that’s, like, the substance. And then… because, you know, all it takes is a couple variants where it’s, like, Utom talks to Hannah, Amy, Tom, Michael, whoever it is, and he says.
188 00:18:27.930 ⇒ 00:18:28.560 Luke Scorziell: Yeah.
189 00:18:28.560 ⇒ 00:18:38.290 Michele Altomare: these are the problems you guys are facing, these are probably the alternatives that your team is going to present you with, this is why 3 of them are bad, one of them is good, and we’re better. Or something like that. And then we.
190 00:18:38.290 ⇒ 00:18:38.910 Luke Scorziell: Yeah.
191 00:18:38.910 ⇒ 00:18:41.599 Michele Altomare: As many of those, like, we’ll batch film it.
192 00:18:41.970 ⇒ 00:18:42.600 Luke Scorziell: Huh.
193 00:18:42.790 ⇒ 00:18:46.810 Michele Altomare: Where we can then run through whoever the hit list is on the pipeline that you guys have.
194 00:18:48.450 ⇒ 00:18:54.939 Michele Altomare: that’s how I would start to think, as far as… and that’s, you know, more of, like, a targeted outbound
195 00:18:55.700 ⇒ 00:18:58.910 Michele Altomare: motion, but…
196 00:19:01.830 ⇒ 00:19:05.850 Michele Altomare: Yeah, that’s just on, like, the targeted outbound piece, but I would think that’s a way to start.
197 00:19:06.210 ⇒ 00:19:08.150 Michele Altomare: Getting feedback.
198 00:19:10.150 ⇒ 00:19:18.379 Luke Scorziell: No, so kind of, like, what you’re saying is identifying, like, who are the stakeholders that we need in each company to kind of speak to, and then getting, like.
199 00:19:18.830 ⇒ 00:19:27.689 Luke Scorziell: you know, with, let’s say it’s like a marketing or reporting project, it’s like, you probably need to be able to speak to the, like.
200 00:19:28.080 ⇒ 00:19:38.759 Luke Scorziell: you know, head of growth, maybe the specific person that’s doing the campaigns, I don’t know if they would be important, but then the CFO needs to know, like, that this is gonna be a risky decision.
201 00:19:38.880 ⇒ 00:19:43.120 Luke Scorziell: And then maybe you need to speak to, like, one or two other people.
202 00:19:43.430 ⇒ 00:19:46.360 Luke Scorziell: So having, like, specific kind of assets that we can send.
203 00:19:46.760 ⇒ 00:19:48.579 Luke Scorziell: Maybe to each person? Is that what you’re.
204 00:19:48.800 ⇒ 00:19:52.689 Michele Altomare: Yeah, because even… exactly, even if…
205 00:19:52.860 ⇒ 00:19:57.079 Michele Altomare: We could film something that’s, like, 3 minutes long, who knows if they’re ever gonna watch the whole thing.
206 00:19:58.480 ⇒ 00:20:03.329 Michele Altomare: I know that you guys use… Brainforge uses workshops as part of the onboarding or vetting.
207 00:20:03.470 ⇒ 00:20:09.189 Michele Altomare: Yeah. For different clients. And if there’s a way to pull, whether it’s from the meeting logs.
208 00:20:09.740 ⇒ 00:20:18.709 Michele Altomare: Or, you know… Whoever’s… chatting with them on the Brainforge team.
209 00:20:19.140 ⇒ 00:20:29.059 Michele Altomare: we just insert those specifics into whatever the content is, in this case it’s video. I just think we can package that into something that even if it’s 60 seconds that they watch.
210 00:20:29.300 ⇒ 00:20:32.239 Michele Altomare: their impression of Brainforge will be a good one, and then…
211 00:20:32.360 ⇒ 00:20:37.130 Luke Scorziell: Yeah. How much we felt that worked, or if it moved the needle, if at all.
212 00:20:37.780 ⇒ 00:20:40.489 Luke Scorziell: And do you… so are you kind of…
213 00:20:41.600 ⇒ 00:20:45.589 Luke Scorziell: Like, what is your wheelhouse of, maybe, like, specialty? Like, are you…
214 00:20:45.730 ⇒ 00:20:48.209 Luke Scorziell: You like… sounds like you like writing.
215 00:20:48.530 ⇒ 00:20:51.109 Luke Scorziell: Do you like the, kind of,
216 00:20:51.730 ⇒ 00:20:58.499 Luke Scorziell: I saw you did editing. Do you like the… like, what… are you just kind of, like, an all-in-one? Do you have certain things that you like more?
217 00:20:58.730 ⇒ 00:21:00.670 Luke Scorziell: Yeah.
218 00:21:00.890 ⇒ 00:21:04.259 Michele Altomare: Mostly, it’s just all the pre-production and production.
219 00:21:04.640 ⇒ 00:21:09.569 Michele Altomare: And then the editing, I usually write briefs, and then that can go out to…
220 00:21:09.680 ⇒ 00:21:13.870 Michele Altomare: Because editing work isn’t really as hard as it is tedious at time, so…
221 00:21:13.890 ⇒ 00:21:15.000 Luke Scorziell: tail end.
222 00:21:15.300 ⇒ 00:21:19.249 Michele Altomare: Yeah, you’ve done, yeah, you know how this is. So, it’s like…
223 00:21:20.210 ⇒ 00:21:26.660 Luke Scorziell: I, like, yeah, it’s… I mean, some… dude, some people are, like, made as editors, and then other people are just…
224 00:21:27.060 ⇒ 00:21:31.649 Luke Scorziell: Alright, it’s like a rare breed when you find someone that just loves to sit and edit.
225 00:21:31.650 ⇒ 00:21:32.240 Michele Altomare: For sure.
226 00:21:32.240 ⇒ 00:21:35.129 Luke Scorziell: But then they get paid so much money, because no one else wants to do it.
227 00:21:35.130 ⇒ 00:21:38.499 Michele Altomare: Yeah, it’s a thing for some people.
228 00:21:41.420 ⇒ 00:21:47.040 Luke Scorziell: So, you would be more on content that, like, if we had an event and wanted to shoot stuff, then we…
229 00:21:47.180 ⇒ 00:21:54.659 Luke Scorziell: like, I could throw some things your way, or if we wanted to, like, film those specific videos, like, with Utam, and then maybe take some stuff off of
230 00:21:55.030 ⇒ 00:22:02.790 Luke Scorziell: like, the workshops or meetings, and we could, like, stitch that all together, and kind of, like, maybe just writing. It sounds like writing with you, like, maybe some…
231 00:22:03.050 ⇒ 00:22:04.180 Luke Scorziell: Videos might be good.
232 00:22:04.180 ⇒ 00:22:09.010 Michele Altomare: Like, the packaging… I would say it would probably be the biggest thing,
233 00:22:13.290 ⇒ 00:22:25.379 Michele Altomare: I told Lu told him the same thing, I was like, dude, there’s… it’ll be too expensive and just not worth, like, even Brainforge’s time to, like, pay me to edit random stuff that, frankly, some VA or Filipino can edit to, like.
234 00:22:25.380 ⇒ 00:22:26.030 Luke Scorziell: Yeah.
235 00:22:26.200 ⇒ 00:22:32.470 Michele Altomare: similar level. I’ll just do it more quickly, but that doesn’t necessarily make it better.
236 00:22:35.600 ⇒ 00:22:39.980 Michele Altomare: But yeah, anything that’s, like… Again, if you guys figure out…
237 00:22:40.320 ⇒ 00:22:43.699 Michele Altomare: you, you did a lot of this for, for Beacon.
238 00:22:43.870 ⇒ 00:22:47.750 Michele Altomare: But… I’ve just gone very quick at, like…
239 00:22:48.410 ⇒ 00:22:51.830 Michele Altomare: Writing for a direct response, and then figuring out, like.
240 00:22:52.150 ⇒ 00:22:59.390 Michele Altomare: how to do the lighting and the setup on camera to make things look a certain way, and then with Uten, we can crank it out in, like, an hour. And I’ll tell him…
241 00:22:59.710 ⇒ 00:23:09.400 Michele Altomare: keeping the final edit in mind, I’m like, no, you gotta do this again, and, like, do it with this pace. Yeah. Because then I already know for the brief that’s gonna go out to the VA, or the editor, whoever.
242 00:23:09.620 ⇒ 00:23:22.080 Michele Altomare: like, as we’re filming it, I’m, like, making notes, and I’m like, okay, this is gonna go here, this is gonna go here, and then we can turn that around in, like, a day. Or, write the brief in, like, two days, and then whatever that takes to come back.
243 00:23:22.700 ⇒ 00:23:23.929 Michele Altomare: Does that make sense?
244 00:23:24.410 ⇒ 00:23:26.650 Luke Scorziell: Yeah, yeah, yeah. No,
245 00:23:27.630 ⇒ 00:23:33.469 Luke Scorziell: I like that. So I’m… what… we’ve just turned back on our LinkedIn content strategy, or content.
246 00:23:33.620 ⇒ 00:23:42.109 Luke Scorziell: And Robert and I are kind of working on strategizing around…
247 00:23:42.480 ⇒ 00:23:46.119 Luke Scorziell: who we’re trying to target. It’s a little tricky, I think, like…
248 00:23:47.200 ⇒ 00:23:51.380 Luke Scorziell: They have, like, multiple buckets of ICPs right now that they’re trying to go after, which…
249 00:23:52.370 ⇒ 00:23:56.480 Luke Scorziell: I don’t know, I might kind of push for us to hone in on just one, because I think it’s…
250 00:23:56.700 ⇒ 00:24:00.930 Luke Scorziell: It’s hard to… Like, have different marketing strategies.
251 00:24:01.040 ⇒ 00:24:04.400 Luke Scorziell: For each, but…
252 00:24:05.290 ⇒ 00:24:11.790 Luke Scorziell: At least with, like, content, maybe it’d be helpful to find, like, let’s just start making content that speaks to enterprise leaders.
253 00:24:12.250 ⇒ 00:24:15.350 Luke Scorziell: And then…
254 00:24:16.460 ⇒ 00:24:21.590 Luke Scorziell: Yeah, so I’ll kind of organize, and then what do you think… I mean, what would be, like, a light lift
255 00:24:21.900 ⇒ 00:24:24.980 Luke Scorziell: I guess maybe you kind of already probably answered this, but, like.
256 00:24:25.550 ⇒ 00:24:28.599 Luke Scorziell: Like, an easy, just, win that we could…
257 00:24:28.950 ⇒ 00:24:37.670 Luke Scorziell: Just crank out, like, is there content that we already have that maybe we could just do, like, a brief on, or, like, what’s a quick way that we could get on a project together?
258 00:24:38.790 ⇒ 00:24:39.790 Michele Altomare: Because…
259 00:24:47.200 ⇒ 00:24:54.559 Michele Altomare: It would make sense that if we spin something up, because you and Robert are working very closely together, it sounds like, right?
260 00:24:54.560 ⇒ 00:24:55.290 Luke Scorziell: Yeah.
261 00:24:55.460 ⇒ 00:25:01.790 Michele Altomare: So that it’s, like, a win for him by whatever his definition of… Winning is,
262 00:25:02.140 ⇒ 00:25:04.940 Michele Altomare: The content that we’ve filmed so far.
263 00:25:05.670 ⇒ 00:25:12.729 Michele Altomare: And dude, it’s just been on, kind of, like, nights and weekends. Like, I’m not officially working with Brainforge, but Uten has me, like, in Slack with y’all, and…
264 00:25:13.220 ⇒ 00:25:14.340 Michele Altomare: Aww.
265 00:25:14.910 ⇒ 00:25:16.830 Michele Altomare: Him and I just chat about it often.
266 00:25:17.430 ⇒ 00:25:19.889 Michele Altomare: Thinking through all the stuff that we’ve filmed.
267 00:25:35.480 ⇒ 00:25:40.349 Michele Altomare: You mentioned the ICPs for LinkedIn. I don’t know if that’s further up the funnel?
268 00:25:40.540 ⇒ 00:25:41.460 Michele Altomare: But…
269 00:25:43.750 ⇒ 00:25:53.340 Michele Altomare: I’m gonna take a step back and ask a question. When you guys were talking about LinkedIn strategy, there was a time when Brainforge was sending a lot of DMs and doing outbound and…
270 00:25:53.540 ⇒ 00:25:56.179 Michele Altomare: fielding that way? Is that no longer the case?
271 00:25:56.690 ⇒ 00:26:02.659 Luke Scorziell: It’s been turned off, but I think we’re… Gonna restart that,
272 00:26:03.520 ⇒ 00:26:08.720 Luke Scorziell: So, I’m kind of coming in, and they’ve had a lot of different, I guess, sales motions that they’ve been doing.
273 00:26:08.910 ⇒ 00:26:10.260 Luke Scorziell: And then I’m trying to…
274 00:26:10.560 ⇒ 00:26:16.130 Luke Scorziell: adjust and see, so I don’t know if that strategy is gonna work as much for landing bigger clients.
275 00:26:16.240 ⇒ 00:26:17.290 Michele Altomare: No.
276 00:26:18.130 ⇒ 00:26:21.730 Michele Altomare: Because what works usually, like, on the sales front?
277 00:26:21.850 ⇒ 00:26:29.090 Michele Altomare: For the type of customer Brainforge is trying to get. Is it actually making content and hoping that two people see it? Or are you guys running ads against…
278 00:26:29.810 ⇒ 00:26:31.169 Luke Scorziell: We don’t have any ads.
279 00:26:31.520 ⇒ 00:26:40.230 Luke Scorziell: I think, like… again, kind of what I’m thinking, and I have another meeting, so we should…
280 00:26:40.490 ⇒ 00:26:45.850 Luke Scorziell: Keep talking too, but I think… like…
281 00:26:46.540 ⇒ 00:26:52.139 Luke Scorziell: a gut feeling that I have is that… if we…
282 00:26:54.130 ⇒ 00:26:58.999 Luke Scorziell: Like, a light-level version of this would just be taking some quotes off of, like.
283 00:26:59.190 ⇒ 00:27:02.899 Luke Scorziell: A customer meeting or something, and turning that into, like, a quick video.
284 00:27:03.030 ⇒ 00:27:10.200 Luke Scorziell: But I think just videos that our… our customers would want to share to show like…
285 00:27:10.580 ⇒ 00:27:15.779 Luke Scorziell: So we can show value to them of, like, Hey, here, you know.
286 00:27:16.390 ⇒ 00:27:21.089 Luke Scorziell: ABC Home is growing to be one of the largest whatever, whatever, like.
287 00:27:21.430 ⇒ 00:27:26.460 Luke Scorziell: And part of that’s because Brainforge helped them. So, less positioning, Brainforge is the, like.
288 00:27:27.030 ⇒ 00:27:29.439 Luke Scorziell: But again, I don’t… so…
289 00:27:30.190 ⇒ 00:27:37.590 Luke Scorziell: like, frankly, I don’t know yet what works best. I know a lot of the sales has been from Robert and New Tom’s network.
290 00:27:37.820 ⇒ 00:27:41.129 Luke Scorziell: But obviously, like, over the long term, it’s not super sustainable.
291 00:27:41.360 ⇒ 00:27:42.470 Luke Scorziell: Yup.
292 00:27:43.750 ⇒ 00:27:45.560 Luke Scorziell: And then we wanna get some…
293 00:27:48.420 ⇒ 00:27:50.389 Luke Scorziell: Yeah, I think just some more, like.
294 00:27:55.690 ⇒ 00:28:01.840 Luke Scorziell: Like, ideally, we would have a system that we can replicate and start Just kind of churning.
295 00:28:01.840 ⇒ 00:28:07.930 Michele Altomare: So, if it’s, like, we just… yeah. You want to use, like, let’s just say, we’ll use ABC Homes. Like, if there was…
296 00:28:08.300 ⇒ 00:28:14.419 Michele Altomare: quotes or, you know, notes from a call that they had with us. You want to turn that into content that would
297 00:28:14.960 ⇒ 00:28:19.150 Michele Altomare: feed and post on LinkedIn, or you guys are gonna send that to people?
298 00:28:19.640 ⇒ 00:28:20.610 Michele Altomare: I guess I’m.
299 00:28:20.610 ⇒ 00:28:29.639 Luke Scorziell: I think, like, that could be a good… that could be a good start of, like, a quick, like, case, like, even Tom or Robert, like, quickly walking through, like, a case study.
300 00:28:29.810 ⇒ 00:28:31.589 Luke Scorziell: Or something.
301 00:28:32.310 ⇒ 00:28:47.070 Luke Scorziell: just on what we did, and then sharing that, and seeing if the client would repost it. A, like, bigger production version of that would be going and filming at… on-site with the client, and, like, getting interviews and everything together, like, video. And then that kind of video is something we could give to the client.
302 00:28:47.610 ⇒ 00:28:55.749 Luke Scorziell: hopefully they would feel very, like, proud of it. Yeah. And like, oh, this is awesome. And then, you know, then they go around and kind of share it with our network.
303 00:28:55.960 ⇒ 00:28:57.030 Michele Altomare: Yum.
304 00:28:57.220 ⇒ 00:28:58.140 Luke Scorziell: So…
305 00:28:59.050 ⇒ 00:29:05.080 Luke Scorziell: Yeah, let me keep thinking on it, and then if you have ideas, yeah, feel free to ping me, but now that we’ve talked, I think,
306 00:29:06.610 ⇒ 00:29:12.700 Luke Scorziell: Yeah, I’ll be keeping… you and mine, because I… yeah, I think that…
307 00:29:14.740 ⇒ 00:29:17.210 Luke Scorziell: I think starting to look like a bigger company.
308 00:29:17.450 ⇒ 00:29:19.740 Luke Scorziell: Because… It is important, too.
309 00:29:20.060 ⇒ 00:29:20.560 Michele Altomare: Yeah.
310 00:29:20.560 ⇒ 00:29:21.210 Luke Scorziell: So…
311 00:29:21.850 ⇒ 00:29:28.679 Michele Altomare: So, it’s almost gonna be a text. Maybe this is good context. I’ll read it, because it’ll be tough to pick up from here.
312 00:29:28.760 ⇒ 00:29:42.730 Michele Altomare: trusted tradition. I don’t know if this is one of the guys that you guys have in the funnel. He said, I’m about to send an… this was a couple days ago. I’m about to send an email follow-up to these folks, and would much have rather done a quick video with you, showing we’re serious and have a ton of things to discuss.
313 00:29:42.940 ⇒ 00:29:53.370 Michele Altomare: This is a 200… there’s typos on this thing. This is a 500K dollar… Deal, probably.
314 00:29:53.560 ⇒ 00:30:02.670 Michele Altomare: He says it should replace this, which is… so he’s sending… he’s sending this follow-up, which is basically…
315 00:30:03.310 ⇒ 00:30:08.039 Michele Altomare: U-Tam just saying, like, hey guys, hope the year is off to a good start.
316 00:30:08.440 ⇒ 00:30:12.860 Michele Altomare: Et cetera, et cetera. This is just, like, a check-in at the start of 2026.
317 00:30:13.560 ⇒ 00:30:18.740 Michele Altomare: He said, we’ve had a few busy months on our side, grew the team, and locked in partnerships with Snowflake, Omni, Contextual.
318 00:30:19.210 ⇒ 00:30:23.899 Michele Altomare: So, here he’s addressing Britt and Ty. I guess these are people at…
319 00:30:24.050 ⇒ 00:30:26.230 Michele Altomare: John Booze, or whatever this company is.
320 00:30:26.570 ⇒ 00:30:31.250 Michele Altomare: This moves away from the LinkedIn thing, but if you think there’s…
321 00:30:32.420 ⇒ 00:30:37.180 Michele Altomare: So you have two options to sit with and just think on over the, whatever, the next couple days or today.
322 00:30:37.490 ⇒ 00:30:41.140 Michele Altomare: If there’s a way to take whatever you think the…
323 00:30:42.470 ⇒ 00:30:48.660 Michele Altomare: tangible wins and new partnerships are from Brainforge in the last… Month or couple weeks.
324 00:30:49.570 ⇒ 00:30:55.330 Michele Altomare: Like, whatever those, like, one-sentence wins are, that we can then film a video.
325 00:30:55.600 ⇒ 00:31:01.899 Michele Altomare: I’ll meet with UTM, and whatever the hook or excuse is to send it to them. It’s like, start of the new year.
326 00:31:02.280 ⇒ 00:31:06.530 Michele Altomare: new hires… Whether as, like, a reactivation flow.
327 00:31:06.920 ⇒ 00:31:12.279 Michele Altomare: or something to the prospects that you guys have by first name on LinkedIn.
328 00:31:12.410 ⇒ 00:31:19.630 Michele Altomare: that would be a relatively light… I wouldn’t say a light lift, but I think we could land on, like, one…
329 00:31:20.170 ⇒ 00:31:21.640 Michele Altomare: deliverable.
330 00:31:21.830 ⇒ 00:31:25.039 Michele Altomare: from that. That would be a heavier test to then, like…
331 00:31:25.290 ⇒ 00:31:30.390 Michele Altomare: taking an existing testimonial from, like, a Zoom call, But I think… Yeah.
332 00:31:30.990 ⇒ 00:31:33.499 Michele Altomare: Relative to that message that Wutang sent.
333 00:31:34.310 ⇒ 00:31:38.759 Michele Altomare: I think he would receive that well. What he would have asked for us would be, like.
334 00:31:38.960 ⇒ 00:31:40.059 Michele Altomare: So he would…
335 00:31:40.710 ⇒ 00:31:51.200 Michele Altomare: he would tell me, he’s like, if you sync with Luke, when you sync with Luke, he’s like, figure out the exact details of what, like, partnerships with Snowflake and wherever else he listed… listed.
336 00:31:52.030 ⇒ 00:31:55.890 Michele Altomare: omni-contextual. He’s like, figure out what we have to say about that.
337 00:31:56.120 ⇒ 00:32:00.399 Michele Altomare: And then what else we’re gonna say, and then figure out who the decision makers are. This is, like, again.
338 00:32:00.760 ⇒ 00:32:03.780 Michele Altomare: Britt and Ty, and that we can… Yeah.
339 00:32:03.890 ⇒ 00:32:07.590 Michele Altomare: Happy New Year from Uten, and it’s a reason to hit him up again.
340 00:32:08.470 ⇒ 00:32:13.920 Luke Scorziell: Yeah, okay, sweet. Well, let me think about that. I’m gonna hop off just so I get on the next meeting, and then.
341 00:32:13.920 ⇒ 00:32:14.580 Michele Altomare: Beautiful.
342 00:32:15.500 ⇒ 00:32:20.769 Luke Scorziell: Yeah, I’ll send you some specs. Dude, thanks for making time. Nice to talk to another creative.
343 00:32:21.840 ⇒ 00:32:23.319 Michele Altomare: Little by little.
344 00:32:23.840 ⇒ 00:32:24.780 Luke Scorziell: Oh, alright.
345 00:32:24.900 ⇒ 00:32:26.169 Luke Scorziell: Talk to you soon.