Meeting Title: Brainforge Design Tools and Processes Sync Date: 2026-01-08 Meeting participants: Joe Lewandowski, Hannah Wang, Luke Scorziell
WEBVTT
1 00:00:42.230 ⇒ 00:00:43.570 Hannah Wang: Hey, how’s it going?
2 00:00:44.020 ⇒ 00:00:45.420 Joe Lewandowski: Hey, Hannah, how are you?
3 00:00:46.500 ⇒ 00:00:50.570 Hannah Wang: Doing okay. How was your on-site day?
4 00:00:51.060 ⇒ 00:00:54.169 Joe Lewandowski: Pretty good, a little busy, but…
5 00:00:54.420 ⇒ 00:00:58.419 Joe Lewandowski: It’s kind of, like, slightly picking up after the holidays, I guess.
6 00:00:58.750 ⇒ 00:00:59.560 Hannah Wang: Yeah.
7 00:00:59.810 ⇒ 00:01:01.339 Joe Lewandowski: Not overwhelming, though.
8 00:01:01.520 ⇒ 00:01:02.400 Hannah Wang: That’s good.
9 00:01:03.280 ⇒ 00:01:13.310 Hannah Wang: I… I miss the… slowness of the holidays, I’m not ready for… Life to pick back up.
10 00:01:13.310 ⇒ 00:01:13.800 Joe Lewandowski: Yeah.
11 00:01:13.800 ⇒ 00:01:15.170 Hannah Wang: more rest.
12 00:01:15.170 ⇒ 00:01:19.199 Joe Lewandowski: Yeah, exactly. I’m in… I’m also in the middle of selling my apartment, so that’s…
13 00:01:19.200 ⇒ 00:01:20.190 Hannah Wang: Oh…
14 00:01:20.190 ⇒ 00:01:22.220 Joe Lewandowski: That’s fun.
15 00:01:22.220 ⇒ 00:01:24.009 Hannah Wang: You own the apartment? Are you.
16 00:01:24.010 ⇒ 00:01:29.579 Joe Lewandowski: Yeah, yeah, I own an we’re looking to buy with my fiance.
17 00:01:30.600 ⇒ 00:01:32.989 Hannah Wang: Wait, last time it was girlfriend, no?
18 00:01:33.220 ⇒ 00:01:38.370 Joe Lewandowski: Yes, but I say fiance, because we’ll probably be getting engaged next week, so…
19 00:01:38.370 ⇒ 00:01:41.329 Hannah Wang: Oh my gosh, how do you feel?
20 00:01:41.660 ⇒ 00:01:49.270 Joe Lewandowski: So I’ve… I’m actually divorced, so I’ve been through this once before, but it is exciting, honestly.
21 00:01:49.420 ⇒ 00:01:53.669 Joe Lewandowski: I think, I think this relationship’s a little better overall.
22 00:01:53.970 ⇒ 00:01:55.780 Hannah Wang: I hope so, it’s…
23 00:01:55.780 ⇒ 00:01:57.189 Joe Lewandowski: Yeah, no, it’s exciting.
24 00:01:57.190 ⇒ 00:01:58.940 Hannah Wang: Twice is a lot.
25 00:01:58.940 ⇒ 00:02:03.450 Joe Lewandowski: Yeah, yeah, but, no, it’s exciting, honestly.
26 00:02:03.730 ⇒ 00:02:06.949 Joe Lewandowski: And we’re… we’re gonna be looking for, like, a house this time, so…
27 00:02:06.950 ⇒ 00:02:09.900 Hannah Wang: Yeah. Are you gonna stay in New York?
28 00:02:09.900 ⇒ 00:02:12.999 Joe Lewandowski: Yeah, we’re probably gonna look towards Long Island.
29 00:02:13.470 ⇒ 00:02:14.340 Hannah Wang: Okay.
30 00:02:14.420 ⇒ 00:02:19.809 Joe Lewandowski: But it’s not really far from where I am now, we’re in Queens, so…
31 00:02:19.810 ⇒ 00:02:20.470 Hannah Wang: Yeah.
32 00:02:21.140 ⇒ 00:02:23.959 Hannah Wang: Wow, lots of big moves. It’s…
33 00:02:23.960 ⇒ 00:02:25.320 Joe Lewandowski: Yeah, so…
34 00:02:25.320 ⇒ 00:02:33.619 Hannah Wang: It’s a lot. I… my husband and I bought a house last August, so I… I understand the…
35 00:02:34.070 ⇒ 00:02:42.069 Hannah Wang: the craze, and we’re actually not even moved into the new place yet, because we have to repair it. So…
36 00:02:42.520 ⇒ 00:02:46.560 Hannah Wang: That is, a lot.
37 00:02:46.560 ⇒ 00:02:50.759 Joe Lewandowski: Yeah, that’s sold… yeah, we have to sell this place first, and then…
38 00:02:50.760 ⇒ 00:02:51.320 Hannah Wang: Yeah.
39 00:02:51.320 ⇒ 00:02:58.869 Joe Lewandowski: We can start working. And so, actually, she has a… thankfully, she has a condo that her uncle owns.
40 00:02:58.870 ⇒ 00:02:59.340 Hannah Wang: Okay.
41 00:02:59.340 ⇒ 00:03:02.390 Joe Lewandowski: As well, so we’ll stay there after.
42 00:03:03.130 ⇒ 00:03:04.630 Joe Lewandowski: Until we find a house.
43 00:03:04.800 ⇒ 00:03:11.749 Hannah Wang: Yeah, a similar boat, my… I’m currently staying at my husband’s parents’ condo, so…
44 00:03:12.560 ⇒ 00:03:18.980 Hannah Wang: We’re… we’re grateful, that we have this… we don’t have to, like, pay… twice.
45 00:03:18.980 ⇒ 00:03:20.930 Joe Lewandowski: Definitely, definitely.
46 00:03:21.390 ⇒ 00:03:23.459 Joe Lewandowski: Thankful for family help right now.
47 00:03:23.460 ⇒ 00:03:30.599 Hannah Wang: Yeah. Well, I hope the engagement goes well. I know you’ve done… I know you’ve done it before, but it’s always nerve-wracking.
48 00:03:30.600 ⇒ 00:03:36.059 Joe Lewandowski: No, no, no, exactly. It’s definitely a little bit nerve-wracking, but, I mean…
49 00:03:36.380 ⇒ 00:03:38.379 Joe Lewandowski: I think I know the answer, so…
50 00:03:38.380 ⇒ 00:03:38.960 Hannah Wang: Yeah, okay.
51 00:03:38.960 ⇒ 00:03:41.730 Joe Lewandowski: Yeah, because we’re, like, we’re, like, looking for houses and stuff, so it…
52 00:03:41.730 ⇒ 00:03:42.180 Hannah Wang: Yeah.
53 00:03:42.180 ⇒ 00:03:44.940 Joe Lewandowski: You know, I’m pretty sure she knows it’s coming, but…
54 00:03:45.740 ⇒ 00:03:46.680 Hannah Wang: Cool.
55 00:03:46.840 ⇒ 00:03:50.570 Hannah Wang: Okay, cool. Well, I’d love to…
56 00:03:51.460 ⇒ 00:03:59.330 Hannah Wang: stay up to date. I mean, I’m, like, super into this stuff, because I think I mentioned last time I’m… on the side, I do wedding photography, so…
57 00:03:59.330 ⇒ 00:04:00.300 Joe Lewandowski: Oh, okay.
58 00:04:00.450 ⇒ 00:04:01.860 Hannah Wang: I… maybe I didn’t mention.
59 00:04:01.860 ⇒ 00:04:03.490 Joe Lewandowski: No, you didn’t, but that’s cool.
60 00:04:03.490 ⇒ 00:04:07.120 Hannah Wang: Oh yeah, like, that’s kind of, I guess, the main…
61 00:04:07.340 ⇒ 00:04:13.259 Hannah Wang: hustle that I want to pursue long-term. So I’m trying to build my…
62 00:04:13.710 ⇒ 00:04:16.909 Hannah Wang: My business, and it’s very hard, but,
63 00:04:17.029 ⇒ 00:04:22.579 Hannah Wang: Yeah, I’m like, I always get excited when people get engaged and plan.
64 00:04:22.970 ⇒ 00:04:26.909 Hannah Wang: Yeah, I went to… what’s the market like for that up there?
65 00:04:27.630 ⇒ 00:04:32.709 Hannah Wang: It depends, I mean, there’s, like, luxury photographers, and…
66 00:04:32.910 ⇒ 00:04:37.969 Hannah Wang: if you’re like me, starting out, it’s… you price yourself dirt cheap, so there’s… I’m sure there’s a.
67 00:04:37.970 ⇒ 00:04:38.700 Joe Lewandowski: Right.
68 00:04:38.700 ⇒ 00:04:39.899 Hannah Wang: wide range of…
69 00:04:40.180 ⇒ 00:04:58.450 Hannah Wang: photographers, if you need a referral for a photographer, obviously I don’t know your… you and your fiance… soon-to-be fiance style, but I know someone who goes to New York frequently, and I can maybe give you her contact if you’re looking for someone.
70 00:04:58.870 ⇒ 00:05:02.310 Joe Lewandowski: Yeah, we’re not… I don’t think we’re gonna have an actual wedding ceremony.
71 00:05:02.310 ⇒ 00:05:07.219 Hannah Wang: Okay, yeah. She does want engagement photos, though, so there. Yes. There is that.
72 00:05:07.660 ⇒ 00:05:17.400 Hannah Wang: Yeah, so if you… if you want her contact, I can, email it to your personal email, and I’ll email you with my personal email, and then, yeah, maybe…
73 00:05:17.400 ⇒ 00:05:17.980 Joe Lewandowski: Yeah.
74 00:05:18.490 ⇒ 00:05:34.189 Hannah Wang: Maybe we can go from there, but exciting, exciting stuff. I know, Luke just mentioned he’ll be running a bit late, so I will kind of run through what I wanted to run through with you,
75 00:05:34.190 ⇒ 00:05:34.820 Joe Lewandowski: Okay.
76 00:05:35.050 ⇒ 00:05:45.060 Hannah Wang: Just us two, so… I’m just gonna share my whole screen and hopefully not expose myself But,
77 00:05:45.300 ⇒ 00:05:48.070 Hannah Wang: Yeah, so I want to talk about…
78 00:05:48.370 ⇒ 00:06:06.190 Hannah Wang: a couple of the tools that help the designers here, and then possibly hand off some work to you, just to kind of get started. It won’t be in FITMA, it’ll be in Google Slides, which I don’t know if is better or worse, because Google Slides is really hard to work with, in my opinion.
79 00:06:06.190 ⇒ 00:06:12.460 Joe Lewandowski: Yeah, I’ve only done a little bit of work with them, with Google Slides, so it’ll be a part learning experience for me, too.
80 00:06:12.460 ⇒ 00:06:26.359 Hannah Wang: That’s okay, we do, like, the bare minimum in Google Slides, it’s nothing super crazy. So, let’s start off with the platform. So, I can send you,
81 00:06:27.780 ⇒ 00:06:31.129 Hannah Wang: I can just send you all of this in Slack.
82 00:06:33.680 ⇒ 00:06:38.469 Hannah Wang: So that the links are there. But essentially, the platform is… it hosts
83 00:06:38.580 ⇒ 00:06:54.929 Hannah Wang: I don’t know if I showed you this before, forgive me if I did, but it hosts all of our meetings. So, this meeting is currently being recorded, and you can later view it. It’ll get uploaded, and you can view it to review anything that you kind of forgot. So.
84 00:06:55.010 ⇒ 00:07:01.490 Hannah Wang: This is a bad habit, but I tend to not take notes anymore, because it’s all recorded, and I rely on,
85 00:07:01.990 ⇒ 00:07:09.489 Hannah Wang: the meeting, being here, and we even have a summary, but I use the transcript the most, and I kind of…
86 00:07:09.810 ⇒ 00:07:14.970 Hannah Wang: also use the… this, like, bot here, basically, like, I’ll summarize.
87 00:07:15.090 ⇒ 00:07:25.139 Hannah Wang: the key decisions, etc. So this is a helpful tool. You should have access to it if you log in with your Gmail… your Brainforge Gmail.
88 00:07:25.140 ⇒ 00:07:25.590 Joe Lewandowski: Yep.
89 00:07:25.590 ⇒ 00:07:30.300 Hannah Wang: And then the next thing that I wanted to talk about was…
90 00:07:30.590 ⇒ 00:07:47.290 Hannah Wang: the GPT prompts. So, this is our Notion, it’s a lot, but you can just start off with the prompts library. I’ll probably guide you through this in more detail once we have, like, a deck that needs
91 00:07:47.500 ⇒ 00:08:04.590 Hannah Wang: more assistance with ChatGPT, but the main thing that I use is, Marketing… I think it’s…
92 00:08:05.380 ⇒ 00:08:12.399 Hannah Wang: this one, and I think I showed you before, but, essentially, if you…
93 00:08:12.790 ⇒ 00:08:22.370 Hannah Wang: get added to GPT’s Pro, the Pro business plan, which I think Rico gave you access to. You can,
94 00:08:23.830 ⇒ 00:08:41.379 Hannah Wang: go in here, and as you can see over here, I have, like, a lot of GPTs. Essentially, each project contains a prompt, so this one is the Marketing and Design Assistant, GPT, and…
95 00:08:41.520 ⇒ 00:08:50.270 Hannah Wang: You can edit… The instructions… Sometimes it doesn’t.
96 00:08:50.850 ⇒ 00:08:51.640 Hannah Wang: Yeah.
97 00:08:51.750 ⇒ 00:08:57.039 Hannah Wang: So, I… what I do is just I copy-paste the prompt here, and then I save it.
98 00:08:57.540 ⇒ 00:09:01.360 Hannah Wang: And then this helps, kind of, Huh.
99 00:09:02.010 ⇒ 00:09:16.670 Hannah Wang: create copy that’s aligned with our branding. Okay. So, I use this one pretty frequently, and there’s a couple other ones that I use, but maybe I can introduce those later.
100 00:09:16.670 ⇒ 00:09:18.999 Joe Lewandowski: Where’s the prompt library again? Sorry.
101 00:09:19.000 ⇒ 00:09:21.459 Hannah Wang: Yeah, it’s in Notion, so I…
102 00:09:21.800 ⇒ 00:09:25.419 Hannah Wang: I think the link should take you to the correct…
103 00:09:25.420 ⇒ 00:09:28.279 Joe Lewandowski: Yeah, I just wasn’t sure what side tab it was on.
104 00:09:29.890 ⇒ 00:09:31.850 Joe Lewandowski: Like, on the left side.
105 00:09:32.880 ⇒ 00:09:34.480 Hannah Wang: Over here…
106 00:09:37.910 ⇒ 00:09:39.250 Hannah Wang: This tab here.
107 00:09:40.770 ⇒ 00:09:41.520 Joe Lewandowski: Yeah.
108 00:09:41.760 ⇒ 00:09:46.579 Hannah Wang: I, I think, it’s, like, nested, I think.
109 00:09:46.580 ⇒ 00:09:48.120 Joe Lewandowski: Oh, on their homepage, okay.
110 00:09:48.120 ⇒ 00:09:53.620 Hannah Wang: Homepage, and then… Ai, and then…
111 00:09:54.540 ⇒ 00:09:56.030 Joe Lewandowski: Somewhere.
112 00:09:56.030 ⇒ 00:10:04.059 Hannah Wang: Okay, yeah. Yeah, Notion is… There’s a lot. There’s, like, so much stuff here,
113 00:10:04.780 ⇒ 00:10:07.600 Hannah Wang: We don’t… I don’t really use…
114 00:10:07.940 ⇒ 00:10:13.530 Joe Lewandowski: Notion… I don’t, like, really put a lot of stuff design-wise in Notion, but…
115 00:10:13.690 ⇒ 00:10:21.040 Hannah Wang: Yeah, we don’t… yeah, anyway, so that… that exists, the prompts exist, and
116 00:10:21.440 ⇒ 00:10:27.090 Hannah Wang: If you need my help with it, like, you can always ask me questions, or we can hop on a call sometime again.
117 00:10:27.310 ⇒ 00:10:27.740 Joe Lewandowski: Okay.
118 00:10:27.740 ⇒ 00:10:30.710 Hannah Wang: I can kind of walk you through the more nitty-gritty.
119 00:10:31.190 ⇒ 00:10:38.569 Hannah Wang: of it. And then Figma, hopefully you got access to it, and like I said, the desktop
120 00:10:38.780 ⇒ 00:10:53.040 Hannah Wang: version is probably easier to navigate than the web browser version. So this is… I think Anne’s online, she’s our other designer. She… or this…
121 00:10:53.630 ⇒ 00:10:57.640 Hannah Wang: Yeah, this doc… contains… like…
122 00:10:57.760 ⇒ 00:11:02.390 Hannah Wang: I mean, you don’t really have to read this, like, I don’t really follow it.
123 00:11:02.650 ⇒ 00:11:22.579 Hannah Wang: that much, but anyway, like, a lot… a bunch of our logos are here, a lot of our… this is a mess, but a lot of our client logos are in here, our partners, partner logos, etc, so if you need to get logos, this is where you grab them. If they don’t exist, you just find a…
124 00:11:23.120 ⇒ 00:11:29.910 Hannah Wang: image online and somehow make it a vector and insert it into Figma, so…
125 00:11:30.190 ⇒ 00:11:34.779 Hannah Wang: Yeah, and then there’s, like, a bunch of other stuff that I don’t think you need to…
126 00:11:34.880 ⇒ 00:11:45.110 Hannah Wang: necessarily touch yet, but yeah, if you wanted to just, like, browse around and look at kind of our general style, this is… this is a good place.
127 00:11:45.370 ⇒ 00:11:46.229 Hannah Wang: And then also.
128 00:11:46.230 ⇒ 00:11:47.910 Joe Lewandowski: Yeah, I was looking around a little bit.
129 00:11:47.910 ⇒ 00:11:50.890 Hannah Wang: Awesome. Yeah. Lots of green.
130 00:11:51.080 ⇒ 00:11:53.829 Joe Lewandowski: Yeah, definitely. Green on green.
131 00:11:53.830 ⇒ 00:12:02.639 Hannah Wang: Yes, and then we have decks here, yeah, just… I’m sure you’ll…
132 00:12:03.140 ⇒ 00:12:11.959 Hannah Wang: you’ll go through them eventually. And so, the task that I kinda want to hand over to you, it should be…
133 00:12:12.890 ⇒ 00:12:24.279 Hannah Wang: relatively straight… I say straightforward, but it’s usually some things come up, so hopefully it is straightforward, but,
134 00:12:24.490 ⇒ 00:12:29.909 Hannah Wang: Yeah, this… basically, Snowflake is a data… warehouse company.
135 00:12:29.910 ⇒ 00:12:30.420 Joe Lewandowski: Okay.
136 00:12:30.420 ⇒ 00:12:41.249 Hannah Wang: That’s a lot of technical jargon, but it’s a company that we, partner with, so… or that we want to continue building our partnership with, and,
137 00:12:44.820 ⇒ 00:12:54.590 Hannah Wang: Google Drive, so there is… I don’t know if you have access to… this, maybe not?
138 00:12:54.910 ⇒ 00:12:58.199 Hannah Wang: So I will… okay, I will add you.
139 00:12:59.420 ⇒ 00:13:07.919 Hannah Wang: 2… Yeah, I think… wait, what am I? Am I content manager?
140 00:13:09.770 ⇒ 00:13:14.890 Hannah Wang: Manager, content manager, okay,
141 00:13:20.440 ⇒ 00:13:37.159 Hannah Wang: Okay, let’s see if that works. Edit, move, delete. Okay, whatever, it’s okay. So this is our partnerships, Google folder, and if you go into, vendor partnerships, you’ll be able to see Snowflake over here.
142 00:13:37.610 ⇒ 00:13:37.990 Joe Lewandowski: Okay.
143 00:13:37.990 ⇒ 00:13:43.500 Hannah Wang: And, I… created,
144 00:13:44.990 ⇒ 00:13:55.170 Hannah Wang: This is like a… this deck is a separate deck that we shared with Snowflake themselves, so you can see that the branding is a bit different, like, I tried to.
145 00:13:55.170 ⇒ 00:13:55.650 Joe Lewandowski: music.
146 00:13:55.650 ⇒ 00:14:04.849 Hannah Wang: color, so that it doesn’t clash with the blue of their logo. But as you can see, like, all of our other decks are very green.
147 00:14:04.850 ⇒ 00:14:05.380 Joe Lewandowski: Yeah.
148 00:14:05.380 ⇒ 00:14:10.400 Hannah Wang: So this is a deck that we initially presented to them. So I’m thinking for the one that…
149 00:14:10.900 ⇒ 00:14:19.350 Hannah Wang: the prospect deck, I think it can be Brain Forge style, so… There’s another,
150 00:14:20.950 ⇒ 00:14:39.310 Hannah Wang: deck that I will share with you. So this is kind of like a template, I guess, that I created. I don’t know how… I think it will be helpful, like, essentially you make a copy of it, and then you can put it in the Snowflake…
151 00:14:39.470 ⇒ 00:14:50.729 Hannah Wang: folder here, and then name it, like… yeah, just name it SnowflakeX Brainforge Prospect Deck or something. The name, title doesn’t really matter. And then,
152 00:14:51.180 ⇒ 00:14:58.049 Hannah Wang: this… it’s important to, I think, make a copy of this, because I edited the theme of.
153 00:14:58.050 ⇒ 00:14:58.830 Joe Lewandowski: Oh, okay.
154 00:14:59.090 ⇒ 00:15:01.499 Hannah Wang: How do I…
155 00:15:02.680 ⇒ 00:15:17.530 Hannah Wang: I basically edited the theme so that when you add a new slide, like, the little footer thing here appears, and it’s green, and all the right colors are there. So, yeah, just make a copy of this and insert it to the snowflake.
156 00:15:17.640 ⇒ 00:15:25.170 Hannah Wang: Folder, and then, just kind of… Just verbatim, like, use…
157 00:15:25.370 ⇒ 00:15:36.849 Hannah Wang: the copy that’s here. Okay. If you don’t know something, you can just leave it blank, and I trust that you’ll use your discretion. Like, obviously, we don’t want, like.
158 00:15:37.570 ⇒ 00:15:38.340 Hannah Wang: just…
159 00:15:39.000 ⇒ 00:15:48.019 Hannah Wang: 3 bullet point… like, there’s 3 bullet points here, but we don’t want it to look like that, like, maybe we can add some visuals and stuff, whatever…
160 00:15:48.390 ⇒ 00:15:55.679 Hannah Wang: you think looks okay, so you can also look at this one for inspo, like, this is…
161 00:15:56.410 ⇒ 00:16:04.869 Hannah Wang: I guess this is full of bullets. Maybe it’s okay, but, you know, like, make it readable, and I trust your judgment.
162 00:16:04.870 ⇒ 00:16:08.959 Joe Lewandowski: Do you want, like… Icons and stuff, like how in…
163 00:16:09.070 ⇒ 00:16:13.700 Joe Lewandowski: depth do you think it should be? Because I know, you know, I noticed the other deck that, like.
164 00:16:14.470 ⇒ 00:16:17.939 Joe Lewandowski: was sent earlier. They had, like, icons and stuff, and, like, that’s cool.
165 00:16:17.940 ⇒ 00:16:18.950 Hannah Wang: to Lismo one?
166 00:16:18.950 ⇒ 00:16:19.740 Joe Lewandowski: Yeah.
167 00:16:19.850 ⇒ 00:16:20.790 Hannah Wang: Yeah, that’s…
168 00:16:20.790 ⇒ 00:16:24.819 Joe Lewandowski: one, but the one yesterday that Anna and Luke were working on, and you?
169 00:16:25.100 ⇒ 00:16:27.249 Hannah Wang: Oh, that… yes, this one.
170 00:16:27.420 ⇒ 00:16:29.909 Hannah Wang: Yeah, I… I just feel like…
171 00:16:30.160 ⇒ 00:16:33.119 Hannah Wang: In Figma, it’s a lot easier to add icons.
172 00:16:33.510 ⇒ 00:16:43.310 Hannah Wang: And that’s why, like, Google Slides, I don’t even bother, because it’s, like, so hard to add icons and finagle with it, so I think it’s okay. If you want…
173 00:16:43.530 ⇒ 00:16:48.860 Hannah Wang: You can add… Like, images, and…
174 00:16:49.290 ⇒ 00:16:54.020 Joe Lewandowski: I see Luke joined, so let me stop there and pick up after. Okay, yeah.
175 00:16:54.020 ⇒ 00:16:56.260 Luke Scorziell: No, you… feel free to keep going, I’m just…
176 00:16:56.740 ⇒ 00:16:59.479 Luke Scorziell: I can be a fly on the wall while you guys finish up.
177 00:16:59.480 ⇒ 00:17:01.040 Hannah Wang: Sure.
178 00:17:01.330 ⇒ 00:17:09.220 Hannah Wang: like, you can add, like, these images, but then you would need free pick access, which I think Ricoh can…
179 00:17:09.609 ⇒ 00:17:10.470 Hannah Wang: Helping with?
180 00:17:10.470 ⇒ 00:17:13.489 Joe Lewandowski: Yeah, no, I mean, I was just… I didn’t know how in, like…
181 00:17:14.060 ⇒ 00:17:16.599 Hannah Wang: Yeah, designed it when you wanted it.
182 00:17:16.890 ⇒ 00:17:23.549 Hannah Wang: Yeah, I mean… Let me look at our other…
183 00:17:23.960 ⇒ 00:17:30.029 Hannah Wang: Let me try to think of other slides that we… That we have,
184 00:17:30.240 ⇒ 00:17:35.389 Hannah Wang: So this is, like, our… this is another template that we have,
185 00:17:36.170 ⇒ 00:17:48.190 Hannah Wang: And I make a copy for this whenever we want to present to a new partner. So this is kind of basically pitching why people should partner with Brainforge, or why companies should. So I guess this is a little bit more…
186 00:17:48.900 ⇒ 00:17:54.190 Hannah Wang: designed, in a way. Like, there’s charts, and there’s, like, shapes and stuff, so you can…
187 00:17:54.380 ⇒ 00:18:01.850 Hannah Wang: Yeah, look at this one, too. Let me send… A slew of links,
188 00:18:04.630 ⇒ 00:18:07.869 Hannah Wang: Yeah, but it doesn’t need to be… like, don’t spend… you don’t need to spend too.
189 00:18:07.870 ⇒ 00:18:08.550 Joe Lewandowski: pleasure.
190 00:18:08.550 ⇒ 00:18:24.289 Hannah Wang: time on it. And, like, these shapes are so annoying to finagle with, in my opinion, so you can, like, just copy-paste this, like, if you ever want to use this type of shape, just copy-paste it from here, like, a bunch of logos are here.
191 00:18:24.610 ⇒ 00:18:38.440 Hannah Wang: yeah, you can, like, copy-paste this slide if you want to use this type of layout. Okay. That’s, like, what I do for Google Slides, I just copy what I already created and try to add more stuff.
192 00:18:38.490 ⇒ 00:18:46.459 Hannah Wang: So yeah, I think this… this is, like, the most dressed-up Google Slide that we have, in my opinion. Okay.
193 00:18:46.460 ⇒ 00:19:00.060 Hannah Wang: So you don’t need to go too crazy. I think definitely for the ones in Figma, like, later for all the other service slides that we’re gonna make, yeah, we try to add more pizzazz to it, but yeah, this is…
194 00:19:00.070 ⇒ 00:19:06.500 Hannah Wang: whatever. So that’s the first one, and then the second one is the Teleisma…
195 00:19:06.840 ⇒ 00:19:12.339 Hannah Wang: Deck, which, let me try to…
196 00:19:13.300 ⇒ 00:19:23.910 Hannah Wang: So, for more context for this one, Telezma is also another partner that we’re working with. They are big in, like, the ed tech
197 00:19:24.700 ⇒ 00:19:25.130 Joe Lewandowski: space.
198 00:19:25.130 ⇒ 00:19:44.799 Hannah Wang: So, they serve a lot of clients in the education sector, and this is a joint capabilities deck that we are going to pitch, to, to leads, basically, and this is something that their team created.
199 00:19:45.290 ⇒ 00:19:47.500 Hannah Wang: I think the ask is just…
200 00:19:48.000 ⇒ 00:19:54.339 Hannah Wang: You don’t need to worry too much about the copy in terms of if it makes sense, like, but if you see a typo, like, you can bring it.
201 00:19:54.340 ⇒ 00:19:55.870 Joe Lewandowski: Yeah, like, that spacing is…
202 00:19:56.110 ⇒ 00:19:58.579 Hannah Wang: Yeah, like, spacing, or like…
203 00:19:58.860 ⇒ 00:20:05.999 Hannah Wang: you don’t need to… yeah, I mean, I, like, noticed, like, the spacing’s kind of off here, like, it’s not centered, but I don’t know if we need to go like that.
204 00:20:06.000 ⇒ 00:20:09.309 Joe Lewandowski: Yeah, like, how intense should we be about it?
205 00:20:10.380 ⇒ 00:20:22.239 Hannah Wang: like, the extent to what I’m thinking is, oh, I don’t want the… I want this to be transparent, so I gave them, like, a white logo that they can insert here,
206 00:20:24.080 ⇒ 00:20:30.369 Hannah Wang: Yeah, you don’t need to, like, destroy their slide. Not that it’s… not that it’s bad.
207 00:20:30.370 ⇒ 00:20:32.480 Joe Lewandowski: No, it’s not, it’s not bad, there’s just, like…
208 00:20:32.990 ⇒ 00:20:35.199 Joe Lewandowski: If you want to nitpick, there is stuff, but…
209 00:20:35.200 ⇒ 00:20:38.809 Hannah Wang: Yeah, like, maybe this… you can point this out, like, this does.
210 00:20:38.810 ⇒ 00:20:39.630 Joe Lewandowski: Yeah.
211 00:20:41.030 ⇒ 00:20:43.499 Joe Lewandowski: So yeah, don’t need the background.
212 00:20:43.500 ⇒ 00:20:45.590 Luke Scorziell: Colors, I feel like, are off on my…
213 00:20:46.180 ⇒ 00:20:48.199 Hannah Wang: Yeah, I don’t know, I don’t…
214 00:20:48.200 ⇒ 00:20:50.439 Luke Scorziell: Sorry not to jump in, but you guys.
215 00:20:50.440 ⇒ 00:20:51.280 Hannah Wang: No, you’re good.
216 00:20:51.430 ⇒ 00:20:54.820 Joe Lewandowski: Yeah, you know, because they don’t use that color anywhere else in the deck, so it would kind of…
217 00:20:55.300 ⇒ 00:20:55.780 Joe Lewandowski: period.
218 00:20:56.380 ⇒ 00:20:57.030 Hannah Wang: Yes.
219 00:20:57.030 ⇒ 00:20:58.300 Luke Scorziell: uglier.
220 00:20:58.860 ⇒ 00:21:00.499 Hannah Wang: It kind of… it looks like…
221 00:21:00.940 ⇒ 00:21:03.559 Luke Scorziell: It would look really good with, like, Brainforged green, probably.
222 00:21:04.080 ⇒ 00:21:07.019 Joe Lewandowski: And if they fix the icon justifications on the…
223 00:21:07.020 ⇒ 00:21:18.059 Hannah Wang: Yeah, so maybe just those types of comments would probably be helpful, but I don’t think they’re… I don’t even know if they have a marketing team or not.
224 00:21:18.060 ⇒ 00:21:18.750 Joe Lewandowski: Yeah.
225 00:21:19.190 ⇒ 00:21:26.700 Hannah Wang: yeah, they just put stuff together, like, oh, there’s a space here, I’ve noticed, like, the small things, but you can point them out, but…
226 00:21:26.940 ⇒ 00:21:35.219 Hannah Wang: Yeah, don’t… don’t, like, spend too much time again on… on this one, and obviously don’t worry about the copy, just kinda…
227 00:21:35.340 ⇒ 00:21:47.330 Hannah Wang: the look and feel of it, you can make some comments if you have any. So, yeah, that’s… I think that those two are a good place to start. Like, even this one, too, my eyes, I don’t know where they should go to, because.
228 00:21:47.330 ⇒ 00:21:48.219 Joe Lewandowski: Yeah, yeah, the…
229 00:21:48.220 ⇒ 00:21:48.910 Hannah Wang: big.
230 00:21:49.300 ⇒ 00:21:52.669 Joe Lewandowski: The logos need to be somewhere else, I think, too.
231 00:21:52.670 ⇒ 00:21:54.060 Hannah Wang: Yeah, so…
232 00:21:54.530 ⇒ 00:21:58.209 Joe Lewandowski: Yeah, have at it! The feedback.
233 00:21:58.210 ⇒ 00:21:59.840 Hannah Wang: So yeah.
234 00:21:59.840 ⇒ 00:22:02.310 Joe Lewandowski: I’ll just add to that, that doc you started.
235 00:22:02.390 ⇒ 00:22:07.269 Hannah Wang: Yeah, yeah, I figured that would be the easiest thing to do.
236 00:22:07.550 ⇒ 00:22:12.560 Hannah Wang: So yeah, those are the two tasks, and then I think we can transition into…
237 00:22:13.000 ⇒ 00:22:19.920 Hannah Wang: Talking about this stuff, with everyone, so, I think…
238 00:22:20.110 ⇒ 00:22:26.149 Hannah Wang: Yeah, start off with that, and then eventually, we have a lot of services that we want to make,
239 00:22:26.600 ⇒ 00:22:38.249 Hannah Wang: one-pagers, this is an example of a one-pager is for, and decks. I’d probably ask for help for decks in the future, and this is when you can kind of play around with Figma a little bit more.
240 00:22:39.030 ⇒ 00:22:45.280 Hannah Wang: So, yeah, that’s just kind of what’s ahead for… for decks and stuff, so…
241 00:22:45.380 ⇒ 00:22:48.139 Luke Scorziell: Kind of transitioning to the first…
242 00:22:48.250 ⇒ 00:22:57.150 Hannah Wang: Chunk here, I… Luke, what did you think about, like, the… the process of creating…
243 00:22:57.330 ⇒ 00:22:59.950 Hannah Wang: The service deck that we just…
244 00:23:00.210 ⇒ 00:23:19.140 Hannah Wang: made, in terms of, like, you give me the transcript from the call, and then I use AI to help me create an outline, like, did that, and then I give it back to you, and we kind of workshop it, and then we create the deck. Was that an okay?
245 00:23:19.140 ⇒ 00:23:22.980 Hannah Wang: System, and is it repeatable for the future?
246 00:23:23.710 ⇒ 00:23:33.310 Luke Scorziell: Yeah, I think… I liked having, like, an asset to work from, instead of just,
247 00:23:33.650 ⇒ 00:23:38.220 Luke Scorziell: I think it’s really… it’s hard to work off of, like, a just white page.
248 00:23:38.220 ⇒ 00:23:38.570 Hannah Wang: Exactly.
249 00:23:38.570 ⇒ 00:23:43.839 Luke Scorziell: Because you… yeah, it’s the way that it tells the story is a lot different.
250 00:23:44.220 ⇒ 00:23:50.369 Luke Scorziell: So I think that was helpful. I think probably… yeah, maybe, like, doing a…
251 00:23:53.430 ⇒ 00:24:02.319 Luke Scorziell: like, if I get the call transcripts, and then get the notes from that, and then kind of maybe give some direction on what I think
252 00:24:02.960 ⇒ 00:24:05.690 Luke Scorziell: Maybe how to prompt it, because.
253 00:24:05.690 ⇒ 00:24:06.230 Hannah Wang: Yeah.
254 00:24:07.320 ⇒ 00:24:13.459 Luke Scorziell: Which I think, yeah, which is basically what we did. Sorry, I’m kind of repeating out loud. And then you then prompted it, made the outline, designed it.
255 00:24:13.870 ⇒ 00:24:21.109 Luke Scorziell: and… Yeah, so I think that’s good. I think, like, probably now seeing it in…
256 00:24:21.430 ⇒ 00:24:26.940 Luke Scorziell: like, the design looks great. I think now I’m just seeing more of, like, the…
257 00:24:27.670 ⇒ 00:24:32.750 Luke Scorziell: like, copy, maybe, I would have… I would do differently, but I don’t think I would have seen that.
258 00:24:33.240 ⇒ 00:24:35.630 Luke Scorziell: Until it was designed.
259 00:24:35.630 ⇒ 00:24:36.070 Hannah Wang: Yeah.
260 00:24:36.070 ⇒ 00:24:44.030 Luke Scorziell: So, I… yeah, so maybe, like, having a feedback round after,
261 00:24:46.550 ⇒ 00:24:53.340 Luke Scorziell: like, yeah, having that next feedback around to where then I can go and clean up the copy. Like, I don’t know if it makes sense for me to have access to
262 00:24:54.270 ⇒ 00:24:57.589 Luke Scorziell: like, make edits? Maybe I do already? I don’t know.
263 00:24:57.590 ⇒ 00:24:59.560 Hannah Wang: Oh yeah, totally.
264 00:25:00.180 ⇒ 00:25:02.089 Luke Scorziell: So then I don’t have to, like, tell you…
265 00:25:02.430 ⇒ 00:25:03.080 Hannah Wang: Yeah.
266 00:25:03.430 ⇒ 00:25:14.079 Hannah Wang: let me see… He can only view… that’s a bummer. What if, how about… let’s collab?
267 00:25:16.780 ⇒ 00:25:19.399 Hannah Wang: Hmm, let’s see what that does.
268 00:25:19.400 ⇒ 00:25:21.199 Luke Scorziell: Oh, is it cause of this?
269 00:25:21.800 ⇒ 00:25:23.749 Luke Scorziell: Do you have, like, pay for each seat or something?
270 00:25:23.750 ⇒ 00:25:25.919 Hannah Wang: Yeah, yeah, yeah. It’s like a plan.
271 00:25:26.080 ⇒ 00:25:36.260 Hannah Wang: So, we have a limited amount of, full seats, so those are usually just the designers and some random people on the engineering side.
272 00:25:36.450 ⇒ 00:25:38.720 Hannah Wang: But…
273 00:25:39.190 ⇒ 00:25:46.369 Luke Scorziell: I think… I think leaving comments is helpful just for me, too, to see what…
274 00:25:46.460 ⇒ 00:26:02.129 Hannah Wang: copy edits you make, like, even for this one, like, it was helpful for me to look at what you were thinking. And remind me to ask you about this at the end, because I know… I did change it, but we can just go through it one more time.
275 00:26:02.350 ⇒ 00:26:05.290 Luke Scorziell: Oh, alright, yeah, if you go back to that, actually, that looks real good.
276 00:26:06.440 ⇒ 00:26:07.519 Hannah Wang: Oh, this one?
277 00:26:08.190 ⇒ 00:26:17.419 Luke Scorziell: Oh, bring Mew Industry… I just, like, took one of the ones that sounded…
278 00:26:17.630 ⇒ 00:26:18.550 Hannah Wang: the best.
279 00:26:18.550 ⇒ 00:26:20.600 Luke Scorziell: Yeah, I, sounds good.
280 00:26:21.090 ⇒ 00:26:28.670 Luke Scorziell: I would probably pull out the 95 still. I kind of like how this… it’s, like…
281 00:26:30.500 ⇒ 00:26:31.330 Hannah Wang: Like this.
282 00:26:32.130 ⇒ 00:26:34.439 Luke Scorziell: Yeah. Kinda how they’re displayed down there.
283 00:26:35.570 ⇒ 00:26:38.779 Hannah Wang: And then I would need help with the wording.
284 00:26:39.950 ⇒ 00:26:41.649 Luke Scorziell: AMZ is our edge layer.
285 00:26:44.940 ⇒ 00:26:45.480 Luke Scorziell: Yeah.
286 00:26:45.480 ⇒ 00:26:48.369 Hannah Wang: Yeah, I need to think about it.
287 00:26:48.470 ⇒ 00:26:52.840 Luke Scorziell: Well, what… what was my email that, robert had.
288 00:26:54.290 ⇒ 00:26:56.539 Luke Scorziell: Oh, the way that he phrased that was just like…
289 00:27:00.390 ⇒ 00:27:03.789 Hannah Wang: The… you mean the Upwork messages with Joseph?
290 00:27:03.790 ⇒ 00:27:05.589 Luke Scorziell: Oh, yeah, maybe that, yeah.
291 00:27:06.310 ⇒ 00:27:11.600 Hannah Wang: Hmm… I don’t remember where that is.
292 00:27:20.440 ⇒ 00:27:21.630 Hannah Wang: Oh, here it is.
293 00:27:24.510 ⇒ 00:27:26.329 Hannah Wang: Where is that 95%?
294 00:27:28.980 ⇒ 00:27:30.750 Luke Scorziell: At the top.
295 00:27:31.470 ⇒ 00:27:32.056 Hannah Wang: But yeah.
296 00:27:36.280 ⇒ 00:27:39.969 Luke Scorziell: 95% accuracy of mail missing traffic, but on the first count.
297 00:27:46.890 ⇒ 00:27:48.890 Luke Scorziell: Seek yourself now, yeah.
298 00:27:55.580 ⇒ 00:28:01.409 Luke Scorziell: I mean, I think you could say, like, 95%… 95% and big…
299 00:28:01.550 ⇒ 00:28:04.759 Luke Scorziell: Letters, and then accuracy with no missing traffic or something?
300 00:28:06.960 ⇒ 00:28:07.420 Hannah Wang: Yeah.
301 00:28:07.420 ⇒ 00:28:09.030 Luke Scorziell: I’m missing traffic within the first month.
302 00:28:09.520 ⇒ 00:28:16.050 Luke Scorziell: Yeah, just verbatim use that, okay. Yeah, I mean, I don’t fully…
303 00:28:16.620 ⇒ 00:28:21.289 Luke Scorziell: 100% understand what that means, but it seems like… Or, like, a…
304 00:28:21.560 ⇒ 00:28:24.360 Luke Scorziell: Yeah, but it seems like it was pretty,
305 00:28:27.340 ⇒ 00:28:30.630 Luke Scorziell: Shocking to the guy that… that… Heard it.
306 00:28:31.080 ⇒ 00:28:32.739 Hannah Wang: Yeah. Okay.
307 00:28:33.940 ⇒ 00:28:37.150 Hannah Wang: Oh… Besides that…
308 00:28:37.700 ⇒ 00:28:50.609 Hannah Wang: So after I change that, you think, should I change the title to be what you sent in Slack? And Utam was like, yeah. Where is it?
309 00:28:56.480 ⇒ 00:28:58.810 Hannah Wang: Over here, like one of these.
310 00:29:03.920 ⇒ 00:29:07.489 Luke Scorziell: bringing you the industry’s most active, RM…
311 00:29:09.340 ⇒ 00:29:14.589 Luke Scorziell: But we use industry several times. Edge attributions… Oh, we already have that.
312 00:29:15.830 ⇒ 00:29:16.859 Hannah Wang: Could change it.
313 00:29:17.070 ⇒ 00:29:23.140 Luke Scorziell: and distribution and signal recovery. I’d probably want to position this more like a service name, so, like.
314 00:29:24.710 ⇒ 00:29:26.499 Luke Scorziell: I don’t know how I would describe this, like…
315 00:29:28.420 ⇒ 00:29:34.159 Luke Scorziell: Brain, edge, edge, brain, edge, forge, Forge Edge.
316 00:29:39.350 ⇒ 00:29:44.100 Hannah Wang: I mean, I think this is pretty… this is like a… if we had to stick with this, like, I think it’s a.
317 00:29:44.100 ⇒ 00:29:45.219 Luke Scorziell: Yeah, I think that’s fine.
318 00:29:45.220 ⇒ 00:29:46.330 Hannah Wang: service name.
319 00:29:46.330 ⇒ 00:29:50.480 Luke Scorziell: Interesting to give it a… Accu, attribute.
320 00:29:51.080 ⇒ 00:29:53.079 Luke Scorziell: Yeah, I can pick up stuff.
321 00:29:54.330 ⇒ 00:30:00.909 Hannah Wang: I think this is an okay thing to, at least… I just want to have… let Zoran have it.
322 00:30:01.950 ⇒ 00:30:03.190 Luke Scorziell: Yeah, I think it looks good.
323 00:30:03.530 ⇒ 00:30:05.790 Hannah Wang: Okay, I will… I’ll be.
324 00:30:05.790 ⇒ 00:30:07.519 Luke Scorziell: And then, I guess on that deck…
325 00:30:07.690 ⇒ 00:30:08.929 Hannah Wang: Yeah.
326 00:30:12.760 ⇒ 00:30:18.860 Luke Scorziell: So… Kind of similar thing with that 95%, I feel like having it further up.
327 00:30:19.690 ⇒ 00:30:23.190 Luke Scorziell: Because right now, I don’t think it comes into, like, the sixth slide, yeah.
328 00:30:28.450 ⇒ 00:30:28.970 Hannah Wang: Mmm…
329 00:30:28.970 ⇒ 00:30:31.500 Luke Scorziell: So, I mean, I don’t know if it’s, like…
330 00:30:32.720 ⇒ 00:30:35.509 Luke Scorziell: If just moving that slide up would work, or…
331 00:30:42.520 ⇒ 00:30:48.069 Luke Scorziell: Just kind of, like, that’s kind of the biggest surprising… point, so I feel like…
332 00:30:48.580 ⇒ 00:30:53.340 Luke Scorziell: like, kind of what I was thinking is if the… like, we probably don’t want to start on, like.
333 00:30:54.870 ⇒ 00:30:56.239 Luke Scorziell: Well, again…
334 00:30:56.350 ⇒ 00:31:01.059 Luke Scorziell: I’ll say these things, and we don’t necessarily need to change them right now, but I think, like, feature-wise.
335 00:31:01.450 ⇒ 00:31:05.059 Luke Scorziell: I might try to, and I think this is just seeing the copy.
336 00:31:05.710 ⇒ 00:31:12.370 Luke Scorziell: While it’s produced, but, like, like, why client set attribution fails.
337 00:31:12.520 ⇒ 00:31:16.330 Luke Scorziell: As, like, I guess a bit of a negative way to start off presentation.
338 00:31:16.500 ⇒ 00:31:16.850 Hannah Wang: Yeah.
339 00:31:16.850 ⇒ 00:31:19.200 Luke Scorziell: now that I’m, like, looking at it, versus, like.
340 00:31:19.660 ⇒ 00:31:23.579 Luke Scorziell: Like, here’s the… here’s what’s gonna get you to, like, the most…
341 00:31:24.640 ⇒ 00:31:31.440 Luke Scorziell: Or, like, the most accurate reporting we’ve ever seen, or something like that, and, like, here’s how it works. Like, I think that is a pretty good,
342 00:31:33.590 ⇒ 00:31:37.560 Luke Scorziell: So, even that 6th slide, like, I think that 6th slide is pretty good, honestly, even…
343 00:31:37.560 ⇒ 00:31:40.730 Hannah Wang: I feel like we should just change the order.
344 00:31:40.730 ⇒ 00:31:41.500 Luke Scorziell: Yeah.
345 00:31:45.250 ⇒ 00:31:46.470 Hannah Wang: Like that.
346 00:31:47.090 ⇒ 00:31:47.970 Hannah Wang: Like, how…
347 00:31:47.970 ⇒ 00:31:49.260 Luke Scorziell: Yeah, that’s perfect, and then maybe we.
348 00:31:49.260 ⇒ 00:31:50.140 Hannah Wang: -Oh.
349 00:31:50.790 ⇒ 00:31:51.540 Hannah Wang: Yeah.
350 00:31:52.240 ⇒ 00:31:58.949 Luke Scorziell: Maybe then putting, oh yeah, I guess we have a case you lost. Yeah, okay, that looks great.
351 00:31:59.870 ⇒ 00:32:02.339 Luke Scorziell: That’s great. Good. Good, Brett.
352 00:32:02.750 ⇒ 00:32:03.620 Luke Scorziell: Hinge.
353 00:32:04.800 ⇒ 00:32:06.090 Hannah Wang: Okay, great.
354 00:32:06.090 ⇒ 00:32:11.030 Luke Scorziell: So, bro, just, feed English at the end of the day.
355 00:32:11.030 ⇒ 00:32:20.099 Hannah Wang: Oh, yeah, you had a… you had a long day, so… this is good. This is a good V1. We don’t need to mess with it more.
356 00:32:20.640 ⇒ 00:32:28.099 Hannah Wang: So, kinda… going back… Yeah, I think the current… the process that we did right… er…
357 00:32:28.290 ⇒ 00:32:34.220 Hannah Wang: the process you described earlier, I think, will work, and I think that answers, like, all of these questions.
358 00:32:34.410 ⇒ 00:32:40.549 Hannah Wang: So essentially, Joe, to kind of… reiterate what Luke said,
359 00:32:40.910 ⇒ 00:32:46.179 Hannah Wang: Whenever we want to make, like, an asset, so whether that’s, like, a one-pager or a deck.
360 00:32:46.250 ⇒ 00:32:57.500 Hannah Wang: I think Luke can help with the initial guiding of what the copy should be, so he’ll probably send us, like, the transcript and some notes about how to phrase the story and tell it.
361 00:32:57.500 ⇒ 00:33:09.079 Hannah Wang: And then, I think initially it’ll just be me kind of playing around with it, but this is where the GPT prompts will come into play, where I basically finagle with it, and
362 00:33:09.080 ⇒ 00:33:14.479 Hannah Wang: in ChatGPT, and then I produced,
363 00:33:16.010 ⇒ 00:33:21.109 Hannah Wang: like this. So something in Notion where you can see the copy.
364 00:33:21.280 ⇒ 00:33:26.909 Hannah Wang: Fully, and then… I mean, Luke said, and I think I agree, like, if it’s not…
365 00:33:27.090 ⇒ 00:33:32.109 Hannah Wang: if it’s just words, it’s kind of hard to tell the story and everything, but I think once this is, like.
366 00:33:32.520 ⇒ 00:33:42.050 Hannah Wang: kind of checked and green-lighted, then I moved to designing it. And then I think After…
367 00:33:42.380 ⇒ 00:33:55.700 Hannah Wang: like, the initial backbone is built, then we can go in and ask Luke and Utam and Robert for feedback, and then they’ll have more comments on the copy, because I think…
368 00:33:56.010 ⇒ 00:33:58.649 Hannah Wang: Yeah, just looking at this, it’s really hard to…
369 00:33:59.590 ⇒ 00:34:05.260 Hannah Wang: digest. So, moving forward, I think we can do that process,
370 00:34:05.700 ⇒ 00:34:09.569 Hannah Wang: I think that makes the most… Sense, and then…
371 00:34:09.790 ⇒ 00:34:13.180 Hannah Wang: This bullet here, I think I…
372 00:34:14.770 ⇒ 00:34:18.540 Hannah Wang: Just need to think about that. …more, and
373 00:34:18.860 ⇒ 00:34:24.989 Hannah Wang: like, I think I kind of already mentioned to you… mentioned it to you, Luke, about the…
374 00:34:25.870 ⇒ 00:34:35.039 Hannah Wang: this OKR thing here, I guess, more specifically, the ones in marketing,
375 00:34:35.719 ⇒ 00:34:52.450 Hannah Wang: And yeah, like, that’s why the high intent ICP actions per week, I think that’s why I try to focus on, like, engagement, just so that we can track, like, okay, from this… from this collateral was a meeting booked, and that’s why I think I tried to make a bigger deal of, like.
376 00:34:52.670 ⇒ 00:34:57.290 Hannah Wang: the CTA end. And we also talked about the landing pages and stuff, and tracking.
377 00:34:57.690 ⇒ 00:35:07.969 Hannah Wang: Tracking engagement there, so… I need to… I think… I think it’s…
378 00:35:08.390 ⇒ 00:35:14.250 Hannah Wang: straightforward, or it makes sense, I think. My brain is not… not there as well, but…
379 00:35:14.950 ⇒ 00:35:20.530 Luke Scorziell: Well, here, sorry, I was trying to… I just sent a message in the brand marketing design.
380 00:35:20.790 ⇒ 00:35:21.200 Hannah Wang: All good.
381 00:35:21.200 ⇒ 00:35:25.079 Luke Scorziell: chat of just kind of that, like, design process.
382 00:35:25.080 ⇒ 00:35:25.700 Hannah Wang: Okay.
383 00:35:26.690 ⇒ 00:35:32.450 Luke Scorziell: So, I can… I can kind of go over this with you. So, where are your metrics?
384 00:35:33.310 ⇒ 00:35:34.090 Luke Scorziell: Mainly.
385 00:35:34.090 ⇒ 00:35:35.619 Hannah Wang: This one right here.
386 00:35:36.050 ⇒ 00:35:38.949 Luke Scorziell: 12 high intent ICP actions per week.
387 00:35:41.370 ⇒ 00:35:42.790 Hannah Wang: And then what that means is…
388 00:35:42.790 ⇒ 00:35:43.180 Luke Scorziell: Wow.
389 00:35:43.490 ⇒ 00:35:45.519 Hannah Wang: Just, how many people?
390 00:35:45.520 ⇒ 00:35:51.299 Luke Scorziell: Readings booked from content, ICP lead banks, downloads, ICP event signups, inbound.
391 00:35:51.450 ⇒ 00:35:54.980 Luke Scorziell: So basically, we just want to see that the content is, like, converting.
392 00:35:55.230 ⇒ 00:35:55.620 Hannah Wang: Yep.
393 00:35:55.620 ⇒ 00:35:58.899 Luke Scorziell: Widest belongs here, lady indicator.
394 00:36:04.520 ⇒ 00:36:08.450 Luke Scorziell: Okay, so…
395 00:36:12.610 ⇒ 00:36:15.679 Luke Scorziell: And then what was the question on the agenda about?
396 00:36:15.970 ⇒ 00:36:16.790 Luke Scorziell: are, like.
397 00:36:18.590 ⇒ 00:36:21.180 Hannah Wang: Or I guess that I don’t… Yeah.
398 00:36:21.870 ⇒ 00:36:22.849 Luke Scorziell: Or, yeah, go for it.
399 00:36:25.080 ⇒ 00:36:30.429 Hannah Wang: Maybe I… I’m, like, overcomplicating it, but it’s like, how do I…
400 00:36:31.460 ⇒ 00:36:36.179 Hannah Wang: how do I get to 12? Like, it’s… yeah,
401 00:36:36.410 ⇒ 00:36:42.590 Hannah Wang: I guess it’s… I think I just need to think about what makes, like, an engaging…
402 00:36:42.950 ⇒ 00:36:54.079 Hannah Wang: collateral where people will, like, actually click into stuff and book meetings with us, because, I mean, we have, like, CTAs everywhere, like, this is another version of the CTA, but…
403 00:36:54.310 ⇒ 00:36:57.430 Hannah Wang: I guess it’s like… Hard to track.
404 00:36:58.000 ⇒ 00:37:06.320 Hannah Wang: If a call came from… a piece of collateral like this, which is why I think landing pages might…
405 00:37:06.510 ⇒ 00:37:14.049 Hannah Wang: be better, but then I think that will take some time for us to make, so… I guess my…
406 00:37:15.900 ⇒ 00:37:23.159 Hannah Wang: Initial… Yeah, I guess what you’re saying. Yeah. It’s, like, hard to get to 12 really quickly, in my opinion.
407 00:37:23.310 ⇒ 00:37:32.719 Hannah Wang: And obviously, like, I guess it doesn’t have to be 12 immediately by… Next week, but… Like, it just…
408 00:37:33.800 ⇒ 00:37:37.789 Hannah Wang: Maybe this number needs to be a little lower for now, but,
409 00:37:38.240 ⇒ 00:37:44.609 Hannah Wang: yeah, I think a little bit more, like, tracking and stuff needs to be put into place before…
410 00:37:44.750 ⇒ 00:37:47.550 Hannah Wang: We know… R…
411 00:37:48.240 ⇒ 00:37:51.649 Luke Scorziell: Yeah. Well, I kind of wonder, like, if the throughput of…
412 00:37:52.130 ⇒ 00:37:55.750 Luke Scorziell: Or… is that the right word? I don’t even know. The volume of,
413 00:37:58.230 ⇒ 00:38:00.879 Luke Scorziell: Of decks and things that you create.
414 00:38:01.200 ⇒ 00:38:03.390 Luke Scorziell: What’d be more. Mike?
415 00:38:08.830 ⇒ 00:38:10.739 Luke Scorziell: Like, I’m kind of curious about, like.
416 00:38:15.150 ⇒ 00:38:16.070 Luke Scorziell: However…
417 00:38:16.680 ⇒ 00:38:23.130 Luke Scorziell: Like, basically, do you think it would make more sense? Like, something that, obviously, you can control, I guess, is, like, the number of…
418 00:38:24.400 ⇒ 00:38:27.780 Luke Scorziell: Decks or designs or whatever that’s coming out of the design team.
419 00:38:28.060 ⇒ 00:38:32.260 Luke Scorziell: Like, I think that seems more in your control than…
420 00:38:32.690 ⇒ 00:38:36.449 Luke Scorziell: Like, who books, because then the booking also has to do more with, like.
421 00:38:36.800 ⇒ 00:38:41.139 Luke Scorziell: sending them out, because you’re not sending these to anyone, right? Like, you’re not usually working on that?
422 00:38:46.110 ⇒ 00:38:50.740 Hannah Wang: I think we just send them out in, like, LinkedIn messages, or, like, in…
423 00:38:51.720 ⇒ 00:38:55.069 Luke Scorziell: But, like, you personally are not. Oh, we know. Oh, we know. Yeah.
424 00:38:55.070 ⇒ 00:38:58.380 Hannah Wang: So this would all come from, like, our campaigns and…
425 00:38:58.540 ⇒ 00:39:02.140 Hannah Wang: Like, our cold outbound, or yeah, just our campaigns and stuff.
426 00:39:02.430 ⇒ 00:39:14.850 Hannah Wang: I mean, Robert… I, like, kind of talked about this with him, and he’s like, oh, to me, like, he said… he said, oh, to me, as in Robert, like, it’s a given that we should be sending out
427 00:39:16.300 ⇒ 00:39:27.239 Hannah Wang: assets, so that’s why he didn’t really put that as an indicator, or, like, a key result. I think he cares more about meetings booked, and…
428 00:39:28.090 ⇒ 00:39:30.919 Hannah Wang: Yeah, just, I guess, like, these types of actions.
429 00:39:31.300 ⇒ 00:39:34.280 Hannah Wang: Like, event sign-ups might be…
430 00:39:34.570 ⇒ 00:39:37.979 Hannah Wang: Like, we are queuing up events with
431 00:39:38.160 ⇒ 00:39:45.289 Hannah Wang: Partners and stuff like that, so that will definitely help in some weeks, but in weeks like this, where…
432 00:39:45.450 ⇒ 00:39:51.569 Hannah Wang: I guess we’re queuing up campaigns and… I guess we’re doing circlebacks and stuff, like…
433 00:39:52.460 ⇒ 00:39:58.830 Hannah Wang: That, if we’re sending any… collateral through that, like, I don’t know how we’re…
434 00:39:59.930 ⇒ 00:40:07.040 Hannah Wang: There’s no tracking set in place, because these links are kind of meaningless, they just take you to… the…
435 00:40:08.500 ⇒ 00:40:15.680 Hannah Wang: the link, so… Maybe I need to think more about… Tracking, and…
436 00:40:16.020 ⇒ 00:40:19.819 Hannah Wang: Implementing that, and making landing pages and stuff.
437 00:40:21.240 ⇒ 00:40:23.670 Luke Scorziell: Yeah, well, I mean, what you…
438 00:40:25.090 ⇒ 00:40:33.030 Luke Scorziell: What do you think… is there anything that feels, like, motivating to you in terms of, like, evaluating how things are going? Or just, like, what do you think is, like, a healthy indicator of
439 00:40:33.230 ⇒ 00:40:34.439 Luke Scorziell: Things are going well.
440 00:40:36.790 ⇒ 00:40:37.300 Hannah Wang: Or…
441 00:40:37.300 ⇒ 00:40:44.900 Joe Lewandowski: Like, I guess the tracking, but you do need, like, the backend in place to track things properly?
442 00:40:45.340 ⇒ 00:40:53.679 Joe Lewandowski: like, just throughout, I guess, experience at other places I’ve worked is, you know, it takes, like, usually… we usually have, like, the tech team kind of
443 00:40:54.620 ⇒ 00:40:55.550 Joe Lewandowski: Setup.
444 00:40:56.350 ⇒ 00:41:03.419 Joe Lewandowski: I don’t know how the backend works, honestly, that much, but just so you can kind of measure hits and clicks on stuff, but…
445 00:41:04.110 ⇒ 00:41:04.650 Hannah Wang: Yeah.
446 00:41:04.650 ⇒ 00:41:11.579 Joe Lewandowski: I don’t know how you would do that, but just, like, the base website, unless it has, like… unless there’s, like, metrics on LinkedIn or something.
447 00:41:13.550 ⇒ 00:41:17.629 Hannah Wang: Yeah. I mean, we do have Post Hoc set up, which is, like, a tracking
448 00:41:19.200 ⇒ 00:41:30.470 Hannah Wang: excuse my lack of technical words, a tracking thing, like a tracking product. So we have this hooked up to our website right now, so that’s.
449 00:41:30.470 ⇒ 00:41:30.800 Joe Lewandowski: Fantastic.
450 00:41:30.800 ⇒ 00:41:33.860 Hannah Wang: Maybe landing pages might be more…
451 00:41:34.130 ⇒ 00:41:40.230 Hannah Wang: useful, because we can see… I’m sure we can add, like, tracking to buttons and…
452 00:41:40.620 ⇒ 00:41:46.750 Hannah Wang: stuff like that. But yeah, just with, like, the bare bone… PDF.
453 00:41:46.770 ⇒ 00:41:48.050 Joe Lewandowski: Can’t really…
454 00:41:48.500 ⇒ 00:41:51.899 Hannah Wang: Track, in my opinion, that easily.
455 00:41:52.080 ⇒ 00:41:56.550 Hannah Wang: Yeah, so…
456 00:41:58.030 ⇒ 00:42:00.500 Luke Scorziell: Yeah, okay, well, maybe I can talk to Robert about, like.
457 00:42:01.020 ⇒ 00:42:03.909 Luke Scorziell: What it would look like if we did more,
458 00:42:04.320 ⇒ 00:42:09.969 Luke Scorziell: Like, the volume, like, the number of assets, or number of times that people within the company are sharing them.
459 00:42:10.700 ⇒ 00:42:15.800 Luke Scorziell: Probably seems to me like it could be a good indicator of how things are going.
460 00:42:16.670 ⇒ 00:42:20.359 Hannah Wang: Yeah, that… that’s probably contingent on, like.
461 00:42:20.600 ⇒ 00:42:24.870 Hannah Wang: like I said, the campaigns or the events that we have,
462 00:42:26.190 ⇒ 00:42:28.609 Hannah Wang: But yeah, I know he’s, like, flexible with…
463 00:42:29.260 ⇒ 00:42:33.770 Hannah Wang: these, and we can talk to him about it, too, so… Yeah, I just wanted to…
464 00:42:34.310 ⇒ 00:42:40.380 Hannah Wang: start thinking about it, because I’m like, well, 12 is… 12 is a lot, so… .
465 00:42:40.730 ⇒ 00:42:49.550 Luke Scorziell: Yeah, I guess the other thing, then, once we’re doing more campaigns, would be, like, reaching out 2…
466 00:42:50.030 ⇒ 00:42:57.120 Luke Scorziell: just… I mean, I guess Chad is not really here, or not here anymore, but rico, maybe, and…
467 00:42:58.370 ⇒ 00:43:04.800 Luke Scorziell: Just letting… like, making sure that people know the decks and things that we have access… or that they have access to, to share.
468 00:43:06.290 ⇒ 00:43:06.960 Hannah Wang: Yeah.
469 00:43:08.040 ⇒ 00:43:08.640 Luke Scorziell: Does it…
470 00:43:09.450 ⇒ 00:43:14.670 Luke Scorziell: Yeah, so we can… we can try to strategize around that, too, a little bit, but maybe that might be another side, because then…
471 00:43:14.950 ⇒ 00:43:17.950 Luke Scorziell: You’re making sure that they’re sending out your stuff.
472 00:43:18.830 ⇒ 00:43:25.589 Hannah Wang: Yeah, I mean, I think in, like, the campaign briefs that we’ve done in the past, like, with each message, we try to send out
473 00:43:25.790 ⇒ 00:43:40.230 Hannah Wang: collateral, anyway. I… I don’t really know what the copy was for the circleback one. Maybe I should be joining the sales stand-ups, to get a bigger picture, or a better picture into that, but…
474 00:43:40.480 ⇒ 00:43:46.920 Hannah Wang: Yeah, this is, like, a work in progress, so I think it’s… it’s okay, but… I think…
475 00:43:47.690 ⇒ 00:43:58.279 Hannah Wang: like, these are the high… I think this is linked to my… the OKR that was next to my name, like, the newsletters and lead magnet downloads and event signups and stuff,
476 00:43:58.540 ⇒ 00:44:04.350 Hannah Wang: This will be zero, because it’s off. We can think about turning this back on, but I feel like it’s not a…
477 00:44:04.940 ⇒ 00:44:12.309 Hannah Wang: hasn’t felt like a priority for the past quarters, so that’s why it’s off right now. I think this would be, like, a bigger
478 00:44:12.830 ⇒ 00:44:21.240 Hannah Wang: Push an initiative that… If we want to work on, we need to get it in our roadmap.
479 00:44:21.450 ⇒ 00:44:25.759 Hannah Wang: But yeah, lead magnet downloads, like, I feel like that would be from landing pages.
480 00:44:26.120 ⇒ 00:44:31.020 Hannah Wang: And then meetings booked from content, like, I don’t really know how to track that.
481 00:44:31.830 ⇒ 00:44:34.990 Joe Lewandowski: That’s, like, LinkedIn and, like, thought leadership, right?
482 00:44:35.710 ⇒ 00:44:39.250 Hannah Wang: This one? Meetings Booked from content.
483 00:44:39.540 ⇒ 00:44:44.409 Joe Lewandowski: Yeah, is that just, like, kind of, like, content we post on, like, LinkedIn and stuff, or…
484 00:44:44.970 ⇒ 00:44:52.950 Hannah Wang: Oh… Right, that’s another… I thought content also meant, like, oh, just the content that we…
485 00:44:53.130 ⇒ 00:44:58.540 Hannah Wang: Crank out, but you’re right, maybe it is… From our LinkedIn posts.
486 00:44:58.540 ⇒ 00:45:00.750 Luke Scorziell: Yeah, I think it’s, like, more LinkedIn.
487 00:45:00.880 ⇒ 00:45:01.710 Luke Scorziell: posts.
488 00:45:02.440 ⇒ 00:45:08.540 Hannah Wang: But wouldn’t that be… I see. Okay.
489 00:45:09.220 ⇒ 00:45:11.779 Hannah Wang: Okay, well anyway, that was a good…
490 00:45:12.300 ⇒ 00:45:18.110 Hannah Wang: hashing out of stuff. I think that was everything on my… agenda,
491 00:45:19.490 ⇒ 00:45:25.880 Hannah Wang: Yeah, if we’re good, and if, Joe, you don’t have any more questions, I think we’re good to…
492 00:45:26.850 ⇒ 00:45:29.659 Hannah Wang: Good to close our… our days.
493 00:45:29.660 ⇒ 00:45:36.190 Joe Lewandowski: Yeah, just, just one on the Snowflake deck. When are you looking for proof or something, like…
494 00:45:36.490 ⇒ 00:45:39.820 Joe Lewandowski: Tomorrow? This week? Oh, oh, no. Next week?
495 00:45:40.860 ⇒ 00:45:47.380 Hannah Wang: Just whenever you can… Get to it, maybe, by early next week?
496 00:45:47.420 ⇒ 00:45:49.720 Joe Lewandowski: Okay. Just, like, a very…
497 00:45:50.050 ⇒ 00:46:05.190 Hannah Wang: it can be, like, a V0.5, it doesn’t have to be the full V1. Or even, like, if you start it, let’s say, tomorrow, and even if it’s, like, two slides, you can still share your update with us in the channel, I think.
498 00:46:05.190 ⇒ 00:46:05.630 Joe Lewandowski: Okay.
499 00:46:05.630 ⇒ 00:46:08.710 Hannah Wang: We prefer over-communication.
500 00:46:09.380 ⇒ 00:46:14.160 Hannah Wang: Versus no communicating, so don’t… don’t worry about spamming the channel, because…
501 00:46:14.980 ⇒ 00:46:16.809 Hannah Wang: We, we all do that. Yeah.
502 00:46:16.810 ⇒ 00:46:17.580 Joe Lewandowski: Okay.
503 00:46:18.160 ⇒ 00:46:18.680 Hannah Wang: Yeah.
504 00:46:19.560 ⇒ 00:46:27.949 Hannah Wang: Alrighty. And then, Joe, if you need to go back to listen to my instructions, or yeah, whatever, you can always look at the…
505 00:46:28.080 ⇒ 00:46:32.350 Hannah Wang: the platform. The meeting will probably render in, like.
506 00:46:32.470 ⇒ 00:46:35.530 Hannah Wang: 30 minutes or so, so it won’t be up right away, but…
507 00:46:35.720 ⇒ 00:46:39.540 Hannah Wang: Tomorrow, it’ll be there, so you can search for it, yeah.
508 00:46:41.430 ⇒ 00:46:49.030 Hannah Wang: Alrighty, thank you guys for a later meeting in the day, especially you, Joe, it’s, like, late, late.
509 00:46:49.030 ⇒ 00:46:52.639 Joe Lewandowski: Yeah, sorry, sorry, this is the only time I was available.
510 00:46:52.640 ⇒ 00:46:55.560 Hannah Wang: Oh, that’s okay. We… we’re flexible here.
511 00:46:56.740 ⇒ 00:46:59.239 Hannah Wang: Alrighty, have a good evening, guys.
512 00:47:00.610 ⇒ 00:47:01.829 Luke Scorziell: Check you guys later.
513 00:47:02.030 ⇒ 00:47:02.900 Hannah Wang: Bye.
514 00:47:02.900 ⇒ 00:47:03.490 Joe Lewandowski: Hi.