Meeting Title: Daily GTM Stand Up Date: 2026-01-06 Meeting participants: Robert Tseng, Rico Rejoso, Ryan Brosas, Luke Scorziell
WEBVTT
1 00:02:07.720 ⇒ 00:02:09.110 Ryan Brosas: Hey, guys.
2 00:02:12.330 ⇒ 00:02:13.050 Robert Tseng: Hey, Ross.
3 00:02:13.630 ⇒ 00:02:14.789 Robert Tseng: Here we go.
4 00:02:15.820 ⇒ 00:02:16.480 Rico Rejoso: Aye.
5 00:02:20.510 ⇒ 00:02:21.540 Ryan Brosas: Okay…
6 00:02:31.420 ⇒ 00:02:32.490 Ryan Brosas: Okay, P.
7 00:02:34.410 ⇒ 00:02:36.530 Robert Tseng: Okay, what’s.
8 00:02:37.930 ⇒ 00:02:39.569 Ryan Brosas: Oh, that’s different.
9 00:02:41.540 ⇒ 00:02:42.850 Ryan Brosas: Great.
10 00:02:43.000 ⇒ 00:02:51.579 Robert Tseng: So yeah, I guess, Jeddah’s last day was supposed to be today, but he’s actually out on a personal emergency, so,
11 00:02:51.950 ⇒ 00:03:01.779 Robert Tseng: Yeah, well, anyway, I think, we’re transitioning over to Scope to Ricoh temporarily while we try to find, another replacement for a sales coordinator role.
12 00:03:03.060 ⇒ 00:03:08.169 Robert Tseng: Yeah, so, I guess… In the meanwhile.
13 00:03:08.990 ⇒ 00:03:14.870 Robert Tseng: Yeah, I guess, Ryan, you kind of assumed HubSpot duty again. I’m…
14 00:03:15.040 ⇒ 00:03:23.719 Robert Tseng: Eventually, I mean, I want that off your plate, but I feel like you probably… like, does it take you long to do that? I don’t know.
15 00:03:24.520 ⇒ 00:03:42.220 Ryan Brosas: Yeah, sorry, it’s just, like, I’ve done this already, and, like, there’s, like, an itch in my head, so I’ve done this, like, I hadn’t it over, and, I mentioned, or, well, noticed that it’s not been, being done, so…
16 00:03:42.220 ⇒ 00:03:42.600 Robert Tseng: Yeah.
17 00:03:42.600 ⇒ 00:03:53.020 Ryan Brosas: instead of, like, you know, asking, anyone, or approaching the specific person, I just updated.
18 00:03:53.230 ⇒ 00:03:54.250 Ryan Brosas: Today.
19 00:03:54.480 ⇒ 00:03:55.100 Robert Tseng: Yup.
20 00:03:55.590 ⇒ 00:04:11.610 Robert Tseng: Okay, I think, yeah, for now, that’s fine. I mean, I do want you kind of just focus on the content stuff with Luke. I understand there’s always, like, waiting periods, so you got… you probably… if you’re able to just quickly do it, I mean, seems like it didn’t go too far. I mean.
21 00:04:12.040 ⇒ 00:04:25.479 Robert Tseng: Yeah, so maybe we’ll just… we’ll keep that on Ryan’s plate for now, in terms of updating HubSpot statuses, like, we’ll go back to kind of doing that for now. I do want to get that off your plate as soon as possible, because I would rather you not do that.
22 00:04:26.670 ⇒ 00:04:30.390 Robert Tseng: But yeah, I guess that’s… that’s… we’ll just… that’s what we’ll have to do for now.
23 00:04:30.850 ⇒ 00:04:39.739 Robert Tseng: Rico will meet later with, with Luke. Yeah, I mean, Luke, just, you’re gonna basically review,
24 00:04:40.530 ⇒ 00:04:46.840 Robert Tseng: Transfer, sales, coordinator, scope… over to Rico.
25 00:04:47.750 ⇒ 00:04:54.339 Robert Tseng: How much can he actually… do a 10-hour a week. What part?
26 00:04:55.020 ⇒ 00:05:02.930 Robert Tseng: part of Jed’s old scope should just be pushed off like, you know, HubSpot.
27 00:05:03.790 ⇒ 00:05:06.800 Robert Tseng: HubSpot stages can go to Ryan.
28 00:05:08.040 ⇒ 00:05:12.920 Robert Tseng: Yeah, so that’s… that’s gonna be what you guys are reading on later today.
29 00:05:13.850 ⇒ 00:05:16.050 Robert Tseng: Just gonna quickly assign that.
30 00:05:19.520 ⇒ 00:05:38.770 Robert Tseng: Yeah, and then, as far as, like, tickets, this campaign, the holiday campaign, like, the one thing that I had tried to do before the end of the year that didn’t end up getting sent out, I will send this out, today is kind of the goal. So, between that and the ICP operating system, I hope to finish that today as well.
31 00:05:39.120 ⇒ 00:05:40.879 Robert Tseng: And then…
32 00:05:41.360 ⇒ 00:05:52.419 Robert Tseng: Yeah, we gave some content feedback, I did launch… I did send a new content campaign. I just want to give some feedback on this ticket. So, I would say this is two tickets. One content draft for… I mean.
33 00:05:52.680 ⇒ 00:06:10.950 Robert Tseng: Actually, I’m okay… well, whatever, I’m okay with you… if you want to do it in one ticket, that’s fine, but, like, the output is two separate things. I don’t know if that’s helpful to track it this way, like, I… I could see myself being confused, so, yeah, I don’t know, like, I think as much as you can, like.
34 00:06:11.990 ⇒ 00:06:13.890 Robert Tseng: Drill down to the specific
35 00:06:14.820 ⇒ 00:06:29.969 Robert Tseng: you know, we’re not, like… the task… task-specific is maybe a little bit too much… like, it… click a button should not be a ticket, but, like, it should be something that’s at least one hour’s worth of work, so, right? Like, otherwise, if we’re scoping a bunch of stuff that only takes, like, 10 minutes, like.
36 00:06:29.990 ⇒ 00:06:40.659 Robert Tseng: doesn’t really make sense. You should probably think about it a little bit broader, and like, what is the workflow that I’m doing? Like, what’s the thing that’s gonna take me an hour to do, right? Like.
37 00:06:41.190 ⇒ 00:06:45.030 Robert Tseng: At least an hour, because it’s really hard to measure anything less than that.
38 00:06:45.240 ⇒ 00:06:46.470 Luke Scorziell: Yeah.
39 00:06:46.840 ⇒ 00:06:52.049 Robert Tseng: Yeah, so anyway, I… I think it’s more of an art than a science at this point, like…
40 00:06:52.210 ⇒ 00:06:57.390 Robert Tseng: With engineering tickets, it’s a little bit clearer, because, like, every ticket is tied to an output.
41 00:06:57.550 ⇒ 00:07:13.699 Robert Tseng: But, like, investigations, research, all that stuff should be ticketed. It’s maybe a bit more open-ended, but if it’s gonna… yeah, I think the heuristic is try to scope something that’s at least an hour’s worth of work to assign at the minimum.
42 00:07:13.930 ⇒ 00:07:19.530 Robert Tseng: ticket. If it’s just, like, a random sequence of things, like, try to… try to group them together.
43 00:07:20.630 ⇒ 00:07:26.250 Robert Tseng: yeah, I think that’s probably the… what I would call out in terms of, like, how to create tickets.
44 00:07:26.580 ⇒ 00:07:28.980 Robert Tseng: Yeah.
45 00:07:28.980 ⇒ 00:07:32.640 Luke Scorziell: So, like, one ticket could be create a first draft or something.
46 00:07:32.640 ⇒ 00:07:33.740 Robert Tseng: Yeah, yeah, yeah.
47 00:07:33.740 ⇒ 00:07:36.659 Luke Scorziell: Oh, a second ticket could be a finalized draft with Luke.
48 00:07:37.240 ⇒ 00:07:40.560 Robert Tseng: Or, I mean, if you want to do that all in one ticket, rather than… you could just…
49 00:07:41.060 ⇒ 00:07:51.580 Robert Tseng: you could say, like… I mean, I would do maybe even, like, content, like, the title of the content piece, or, like, you know, something that’s more, like.
50 00:07:51.800 ⇒ 00:08:05.359 Robert Tseng: Intro to 2026 content, and, like, it’s gonna go through different revisions, and the only thing that you would do is you would increase the points over time, and maybe we would see the back and forth. That way, it doesn’t have to be, like.
51 00:08:05.570 ⇒ 00:08:08.559 Robert Tseng: You know, multiple tickets on the same piece.
52 00:08:09.130 ⇒ 00:08:10.170 Luke Scorziell: Got it, got it, okay.
53 00:08:10.170 ⇒ 00:08:10.730 Robert Tseng: Yeah.
54 00:08:11.490 ⇒ 00:08:16.549 Luke Scorziell: So as more tasks are done under one ticket, we can just increase the number of hours that it takes.
55 00:08:16.550 ⇒ 00:08:26.439 Robert Tseng: Yeah, yeah, yeah. So, obviously, like, this is just a snapshot of what we are currently. I mean, I would expect the ticket count from this group to be…
56 00:08:26.740 ⇒ 00:08:29.630 Robert Tseng: like… 60?
57 00:08:29.770 ⇒ 00:08:42.860 Robert Tseng: So, I mean, I think we’re definitely under-scoped right now, especially… I’m just assuming most of you are… I mean, I think all of you are full-time, and I don’t expect all of your time to be ticketed,
58 00:08:42.909 ⇒ 00:08:50.090 Robert Tseng: But at least 50% is probably ticketed, should be. And so, I’m kind of just assuming, well, if we have…
59 00:08:50.330 ⇒ 00:09:00.210 Robert Tseng: like, 120 hours on this call than a week, then it should be, like, around 60 per week, is kind of what I would expect to see here.
60 00:09:00.630 ⇒ 00:09:07.779 Robert Tseng: And obviously, like, I’ll add stuff for myself, and, like, for Hannah, and… and… and Holly will be… will… will show up here, but…
61 00:09:08.250 ⇒ 00:09:14.230 Robert Tseng: That’s how I think about utilization. So, yeah, I… you know…
62 00:09:14.550 ⇒ 00:09:23.329 Robert Tseng: I don’t expect us to just, like, fill the… fill it if we don’t have the work there, but that’s… that’s kind of the target, to make sure that everyone has a full plate.
63 00:09:24.860 ⇒ 00:09:26.919 Robert Tseng: Yeah, so for Rico, it would be 10.
64 00:09:26.920 ⇒ 00:09:29.719 Luke Scorziell: At the beginning of the day that we should do.
65 00:09:30.030 ⇒ 00:09:31.050 Luke Scorziell: Do? Okay.
66 00:09:31.050 ⇒ 00:09:37.959 Robert Tseng: Well, at the first day of the week, usually Monday, like, how I run it for the other projects, like, I would look at this, and I would see…
67 00:09:38.130 ⇒ 00:09:50.190 Robert Tseng: like, first two days, Monday, Tuesday, like, Monday, usually, like, we’re closing out old stuff from the previous week and making sure that everything is kind of updated. Then I would look across and be like, okay, maybe Rico should be at 10 this week.
68 00:09:51.510 ⇒ 00:09:58.860 Robert Tseng: you know, around. And then Ryan, maybe 20 to 30, Luke, 20 to 30, like, that’s… that’s kind of how I…
69 00:09:59.040 ⇒ 00:10:02.769 Robert Tseng: I look for it. So, yeah, obviously right now, like.
70 00:10:02.960 ⇒ 00:10:14.810 Robert Tseng: I think we’re under-scoped, but I understand there’s a transition and stuff happening, so I’m just, like, giving you a heads up of, like, how I would quickly see, if we have, enough work assigned to people.
71 00:10:15.440 ⇒ 00:10:15.970 Luke Scorziell: Wow.
72 00:10:16.200 ⇒ 00:10:16.750 Robert Tseng: Yeah.
73 00:10:19.380 ⇒ 00:10:32.670 Robert Tseng: Yeah, and yeah, I guess you guys are creating your own tickets. I’m not creating your tickets for you unless I have something that I’m directly assigning to you, which you should know that you should be able to create tickets off of Slack, right? You can…
74 00:10:32.800 ⇒ 00:10:42.090 Robert Tseng: If you guys don’t know this already, you can just do, like, linear, create new issue, and then you can fill in the template directly here, so you don’t always have to go into this.
75 00:10:43.150 ⇒ 00:11:01.459 Robert Tseng: I don’t think you can always get all the detail you want in a Slack message, so that eventually sends you back into Linear. But then if you’re looking for a review on a specific ticket, then I would also just, you know, copy the link of the ticket. So let’s say I finish this, and I’ll be like.
76 00:11:02.220 ⇒ 00:11:11.070 Robert Tseng: Great, I’m done with the ICP OS for review. You can use it… Use it for…
77 00:11:12.080 ⇒ 00:11:18.889 Robert Tseng: Or, like, I’ll… then I would, like, Ollie can… share this…
78 00:11:20.640 ⇒ 00:11:26.429 Robert Tseng: with her contacts, you know, Luke can use this for…
79 00:11:26.650 ⇒ 00:11:31.780 Robert Tseng: You know, has, for lead scoring,
80 00:11:33.500 ⇒ 00:11:38.239 Robert Tseng: whatever. And then, like, I would just drop that ticket in there. I mean, I’m gonna just…
81 00:11:38.560 ⇒ 00:11:52.550 Robert Tseng: I’m gonna not send this message yet, because I’m not done yet, and it’ll just go to drafts, but, this is pretty much the message that I would send if I’m referencing work that was done attached to this ticket. So, just wanted to model that.
82 00:11:53.750 ⇒ 00:11:54.590 Robert Tseng: Okay.
83 00:11:55.220 ⇒ 00:11:56.870 Robert Tseng: Does that make sense?
84 00:11:57.770 ⇒ 00:11:58.420 Luke Scorziell: Yes, yeah.
85 00:11:58.420 ⇒ 00:12:14.320 Robert Tseng: Yeah. Okay, cool. I know we have, like, some recurring stuff. I already cleared out most of the stale tickets that were here, so that’s why it kind of maybe looks a little bit more bare than it was before. Yeah, I guess I’m really just kind of expecting to see more content stuff on here.
86 00:12:14.450 ⇒ 00:12:16.200 Robert Tseng: What are the next…
87 00:12:17.010 ⇒ 00:12:21.040 Robert Tseng: You know, if you guys are trying to do 6 posts a week, like, you know.
88 00:12:21.180 ⇒ 00:12:21.740 Luke Scorziell: The next…
89 00:12:21.740 ⇒ 00:12:38.000 Robert Tseng: And that’s at least 3 tickets, right? Assuming you create a ticket includes both me and Utah, like, that’s fine. I would expect to see at least 3 tickets here. And then, yeah, anything, like, strategy, doc that you’re working on, like, I mean, I should have created a ticket for the
90 00:12:38.080 ⇒ 00:12:57.999 Robert Tseng: like, the workspace thing that I just did, but you can see that I just created a bunch of… I created a list of post inspo, so if you guys wanted to look at, like, some of the format that I use for, like, when, like, posts that I feel like have my tone of voice, I’m not asking to replace your system, like, I want you to make yours work, but if you guys are unclear on
91 00:12:58.000 ⇒ 00:13:04.920 Robert Tseng: how to ideate on different formats, like, I feel like I save posts all the time, and I, like, post… I, like, kind of added them.
92 00:13:05.070 ⇒ 00:13:10.919 Robert Tseng: added them here, so… I will be using this to put out my content,
93 00:13:11.660 ⇒ 00:13:17.329 Robert Tseng: regularly. So, remember, my goal is to try to put out one post a week for my accounts that I write.
94 00:13:17.450 ⇒ 00:13:24.420 Robert Tseng: And then I will probably try to contribute more on, obviously, giving you guys feedback and giving you format ideas. So…
95 00:13:24.620 ⇒ 00:13:27.270 Robert Tseng: That’s… that.
96 00:13:29.080 ⇒ 00:13:36.160 Robert Tseng: Any other kind of questions on, like, things that need, like, quick feedback or direction on anything that’s blocked, perhaps?
97 00:13:41.910 ⇒ 00:13:53.570 Luke Scorziell: Well, I mean, we have the stuff with, so, I guess maybe this would be a run-through, but Zoran and I just finished meeting. Right. And, he… we need to come up with a…
98 00:13:55.710 ⇒ 00:13:59.670 Luke Scorziell: presentation, or a deck, I guess, for that meeting, and then… Yeah.
99 00:14:00.000 ⇒ 00:14:03.090 Luke Scorziell: So, is that something I can ticket within?
100 00:14:03.490 ⇒ 00:14:17.729 Robert Tseng: Yes, you should take a bat. And, you know, right, I think, like, the output there is, like, we’re basically looking for, like, a one-pager and, like, a short deck. Like, it doesn’t have to be more than, like, three to five slides, right? So, if I look at the marketing assets,
101 00:14:19.500 ⇒ 00:14:21.449 Robert Tseng: and I look at, like…
102 00:14:21.620 ⇒ 00:14:27.409 Robert Tseng: And this is where you can lean on the design team to kind of help build some stuff as well.
103 00:14:27.660 ⇒ 00:14:31.570 Robert Tseng: But, like, Let’s open this one, let’s open…
104 00:14:35.810 ⇒ 00:14:43.580 Robert Tseng: So, like, Zoront’s work should end up getting a one-pager. I’m not expecting this to be done, like, you know, same day, but at least, like.
105 00:14:43.990 ⇒ 00:15:01.650 Robert Tseng: the immediate thing is, like, the copy needs to be done. Like, redone, like, updated copy that’s not in nerd language, like, that, you know, Zoran had, that we can share. Because, as you saw, UTAM was asked the same thing, I got a couple hits, on people asking for the same thing.
106 00:15:01.650 ⇒ 00:15:08.109 Robert Tseng: And we’ve just been, like, passing around, like, Zorons, kind of, Coffee, which is not great.
107 00:15:09.390 ⇒ 00:15:17.809 Robert Tseng: I want the design team to be able to take this and turn it into something beautiful, like this. So that’s, like, something that should be a parallel ticket that’s assigned to them.
108 00:15:18.280 ⇒ 00:15:23.999 Robert Tseng: We don’t need a 20, you know, slide deck, but this is also, like, the…
109 00:15:24.120 ⇒ 00:15:36.680 Robert Tseng: the, the deck version that should be available to be able to share… be shared, like, this is a downloadable asset or something. Like, yeah, so I think there’s… for Bucha, you’re kind of thinking through.
110 00:15:37.250 ⇒ 00:15:55.029 Robert Tseng: like, when we get the idea from the delivery, and we have the different service offerings, what are all the different versions that we need? All of those things need to be ticketed out. We kind of have, like, the process for churning out one-pagers, for churning out decks, and all that already. I think it’s just needing…
111 00:15:55.030 ⇒ 00:15:57.349 Robert Tseng: somebody to kind of push that forward, so…
112 00:15:58.540 ⇒ 00:16:07.150 Robert Tseng: Yeah, like, obviously we’re starting with Zoron Scope, but we do have, like, 6 other active service lives going on right now, as you can see in the services notion.
113 00:16:07.290 ⇒ 00:16:12.870 Robert Tseng: That, like, they… Utam is saying, like, yeah, we should have all of those ready ASAP.
114 00:16:14.520 ⇒ 00:16:24.679 Robert Tseng: I mean, I wouldn’t be such a stickler on, like, it needs to be done this week, but at least the Zoron scope, we’ve been asked 3 times this week already, so, like, that one definitely needs to be done. So…
115 00:16:24.680 ⇒ 00:16:25.290 Luke Scorziell: Yeah.
116 00:16:25.290 ⇒ 00:16:26.630 Robert Tseng: And.
117 00:16:27.990 ⇒ 00:16:34.619 Luke Scorziell: So for me, that would look like going over, kind of finalizing the copy, turning it into something that’s more understandable from a…
118 00:16:35.090 ⇒ 00:16:43.509 Luke Scorziell: like, non-technical perspective, and then communicating with, like, Hannah, and then the… I know we just hired a new part-time designer, so do they have, like, a workflow already in place?
119 00:16:43.510 ⇒ 00:16:54.900 Robert Tseng: Yeah, so the part-time designer… I mean, Hannah may not be reliable right now to actually drive that designer, but yes, that guy’s supposed to be here for making decks, so…
120 00:16:55.010 ⇒ 00:16:58.389 Robert Tseng: Yeah, I would shock it up to him to make the deck.
121 00:16:58.690 ⇒ 00:17:01.370 Robert Tseng: We kind of have to have, like, both the…
122 00:17:01.820 ⇒ 00:17:17.649 Robert Tseng: what’s the same-day, like, turnaround version, which is just the copy, and just, like, the decks that we can create using our slide templates? Then we need to have, like, the longer-term, like, this is what marketing design actually will create as, like, the evergreen asset.
123 00:17:18.250 ⇒ 00:17:30.309 Robert Tseng: So to me, there’s four outputs. There’s, like, the copy, there’s the short-term deck that needs to be done today, there’s the one-pager that needs to be, like, temp… like, you just send out requirements to
124 00:17:30.310 ⇒ 00:17:38.710 Robert Tseng: you just send it to… send your copy to Design, Design puts out the first format, and then there’s also the deck version, which the new deck designer should
125 00:17:38.710 ⇒ 00:17:44.219 Robert Tseng: should also kind of spit that out. So, like, that’s… that’s kind of, like, how I would think about it.
126 00:17:44.450 ⇒ 00:17:46.300 Luke Scorziell: And that’s per service, you would envision?
127 00:17:46.300 ⇒ 00:17:47.440 Robert Tseng: Yeah, per service, yeah.
128 00:17:49.260 ⇒ 00:17:50.010 Luke Scorziell: Cool.
129 00:17:52.810 ⇒ 00:17:53.540 Robert Tseng: Yeah.
130 00:17:55.820 ⇒ 00:18:02.649 Robert Tseng: Okay, other than that, I think that’s pretty much all I have here.
131 00:18:02.950 ⇒ 00:18:11.929 Robert Tseng: Yeah, I mean, I think we have… a couple of us have calls later on, so we’ll… we’ll connect later. Yeah, anything else, just let me know in Slack.
132 00:18:12.320 ⇒ 00:18:13.050 Robert Tseng: Cool.
133 00:18:13.050 ⇒ 00:18:14.760 Luke Scorziell: Alright, thanks guys. Thank you.