Meeting Title: Brainforge Content Strategy Sync Date: 2026-01-05 Meeting participants: Ryan Brosas, Luke Scorziell
WEBVTT
1 00:10:03.850 ⇒ 00:10:05.500 Luke Scorziell: Hey, Ryan, how’s it going?
2 00:10:07.580 ⇒ 00:10:11.419 Ryan Brosas: Hey, dick, I’m doing well, how about you?
3 00:10:12.650 ⇒ 00:10:14.769 Luke Scorziell: Good, good, yeah.
4 00:10:14.770 ⇒ 00:10:15.570 Ryan Brosas: Awesome.
5 00:10:16.500 ⇒ 00:10:21.990 Luke Scorziell: 30-minute meeting that turned into almost an hour, but I just was able to drop off.
6 00:10:22.280 ⇒ 00:10:27.610 Luke Scorziell: But, yeah, how’d you… how are your holidays? Do you have a… I am. Fun.
7 00:10:27.800 ⇒ 00:10:28.860 Luke Scorziell: Happenings.
8 00:10:29.310 ⇒ 00:10:47.729 Ryan Brosas: Yeah, yeah, I got stuck in with the AI coding stuff, so I am done with the proposal writer, but just need to do some reiteration, some of the, like, system prompt, but yeah, I’m having fun, like, you know, building a system, or…
9 00:10:47.730 ⇒ 00:11:10.809 Ryan Brosas: like, sequence for… for our sales function. But, yeah, I had also, like, building my own, system for… for my own building, well, creating content, or whatever it is. So, I’m still, like, reiterating stuff, so I can apply that to our initiative for the content.
10 00:11:10.810 ⇒ 00:11:16.430 Ryan Brosas: and such, but yeah, I’m… I mean, this holiday has been, like.
11 00:11:16.430 ⇒ 00:11:28.540 Ryan Brosas: A… well, it sucked me in, because a lot of stuff is really interesting, like building, like, system and such, and, like,
12 00:11:28.590 ⇒ 00:11:39.859 Ryan Brosas: Using those systems to build… A, you know, our, proposal writer and my personal, content system.
13 00:11:40.610 ⇒ 00:11:49.470 Luke Scorziell: Yeah, well, yeah, I guess kind of what I was hoping… so, I’ve… Been working with…
14 00:11:51.200 ⇒ 00:11:58.490 Luke Scorziell: Well, Juan, hope you had some fun, too, over the break, outside of just, you know, learning and working on stuff. But…
15 00:11:59.460 ⇒ 00:12:02.990 Luke Scorziell: Yeah, I’m wanting to kind of see just, I guess, your…
16 00:12:03.230 ⇒ 00:12:15.739 Luke Scorziell: process for, like, getting posts up, writing posts, posting them, and then maybe once I have a better idea of how you’re doing that right now, then that’ll give me some ways that I can
17 00:12:15.930 ⇒ 00:12:20.689 Luke Scorziell: Yeah, we can start coming in with more strategy, and it doesn’t feel like I’m just kind of…
18 00:12:20.940 ⇒ 00:12:23.680 Luke Scorziell: Superimposing something onto you that,
19 00:12:24.170 ⇒ 00:12:29.960 Luke Scorziell: Like, you’re not as comfortable with, or that isn’t… doesn’t fit your process, so…
20 00:12:30.370 ⇒ 00:12:35.279 Luke Scorziell: Yeah, so I guess, like… Would love to just see even if you’d be down to, like.
21 00:12:35.720 ⇒ 00:12:41.080 Luke Scorziell: walk through, like, even, you know, I don’t know, we could even try, like, writing a post,
22 00:12:41.190 ⇒ 00:12:45.270 Luke Scorziell: We’re getting a post up in the next, like, 30 minutes or something, if you’re down for that.
23 00:12:46.380 ⇒ 00:12:55.920 Ryan Brosas: Sure, sure, sure, sure, but, I haven’t, like, sat for, for Otam or Robert, because I’m still, like, experimenting on the system that I’ve been
24 00:12:56.070 ⇒ 00:13:01.900 Ryan Brosas: using on. So, for example, I’ve been, like, posted today, and that’s from my system.
25 00:13:02.210 ⇒ 00:13:17.589 Ryan Brosas: But I need to get some of their personal writing so I can mimic that, or… well, AI love patterns, so I think I need to get those writing patterns, so I’ll be needing to, like.
26 00:13:17.860 ⇒ 00:13:27.950 Ryan Brosas: scrape some of their, writing here in announcement and such, and then I can, provide, like, a post.
27 00:13:29.260 ⇒ 00:13:34.719 Luke Scorziell: Yeah, well, would you be down to, like, screen share, and maybe we could just do that right now? Is that fine with you?
28 00:13:35.080 ⇒ 00:13:36.080 Ryan Brosas: Sure, sure, sure.
29 00:13:37.690 ⇒ 00:13:38.590 Ryan Brosas: So
30 00:13:44.500 ⇒ 00:13:47.100 Ryan Brosas: So, yeah,
31 00:13:51.680 ⇒ 00:13:55.020 Ryan Brosas: So, this here is my, personal, like.
32 00:13:55.540 ⇒ 00:13:59.609 Ryan Brosas: System, so let’s stop here.
33 00:14:00.000 ⇒ 00:14:19.639 Ryan Brosas: So, I will be, like, replic… just replicating this and, like, put it for Tom and Robert. So, this… this system is using Obsidian, so I’ll be, like, putting some of the notes that they’ve been putting
34 00:14:19.690 ⇒ 00:14:27.450 Ryan Brosas: Well, sharing on, on our, like, you know, Brainforge.
35 00:14:27.450 ⇒ 00:14:30.380 Luke Scorziell: So, can you… where… sorry to…
36 00:14:30.540 ⇒ 00:14:35.459 Luke Scorziell: Where are we right now? Are you in… what… what is the software?
37 00:14:35.730 ⇒ 00:14:49.340 Ryan Brosas: This is, Obsidian. So, I program the system to get context on Obsidian, because if there’s, like, no context, it will assume
38 00:14:49.510 ⇒ 00:14:55.590 Ryan Brosas: So, if we provided, like, you know, a specific, knowledge base.
39 00:14:56.090 ⇒ 00:15:05.180 Ryan Brosas: So we can prevent that assumption. And, you know, without context, it is kind of like, you know,
40 00:15:05.920 ⇒ 00:15:20.350 Ryan Brosas: not credible. So… this is not, this is Archon, so… and… To give you a specific…
41 00:15:20.470 ⇒ 00:15:31.930 Ryan Brosas: Exposition… It’s just… Alright… Authenticate a…
42 00:15:32.040 ⇒ 00:15:36.220 Ryan Brosas: Oh, and this is not, understood.
43 00:15:38.520 ⇒ 00:15:46.280 Ryan Brosas: Okay, here, here, sorry. So, for this, you can, I just, you can just, you know, help
44 00:15:46.630 ⇒ 00:15:54.850 Ryan Brosas: I may write a following email, you know, to a prospect, or specifically, sequenced it to…
45 00:15:55.060 ⇒ 00:16:01.070 Ryan Brosas: to myself, so did my Ryan, and, Phil, you know, second data.
46 00:16:01.570 ⇒ 00:16:18.780 Ryan Brosas: And I haven’t filled out most of it, but I will be, like, filling the other stuff, so it providing, like, much more to my needs, and what would be the goal of this system would be, or the brain.
47 00:16:19.510 ⇒ 00:16:25.180 Ryan Brosas: So, the content… the content system is, what do you call this?
48 00:16:25.440 ⇒ 00:16:36.280 Ryan Brosas: getting context on the… on… what do you call this, on the obscen, before provide… providing a, what do you call this? A…
49 00:16:37.920 ⇒ 00:16:44.680 Ryan Brosas: content. I’m using Claude… Code here.
50 00:16:47.410 ⇒ 00:16:47.970 Luke Scorziell: -Oh.
51 00:16:50.460 ⇒ 00:17:01.059 Ryan Brosas: You can… I’m not sure, because there’s a lot of stuff that I added here, so, please bear with me. Content patterns, is this the one?
52 00:17:01.280 ⇒ 00:17:08.720 Ryan Brosas: But yeah, that’s going to, like, help me… Right.
53 00:17:10.740 ⇒ 00:17:15.760 Ryan Brosas: LinkedIn post about… Note taking…
54 00:17:17.970 ⇒ 00:17:25.439 Ryan Brosas: This is just an example, but the whole process of the content is different, because I need to, like.
55 00:17:26.160 ⇒ 00:17:27.819 Ryan Brosas: Fit on this?
56 00:17:29.780 ⇒ 00:17:32.650 Ryan Brosas: Template or, prompt questions.
57 00:17:32.770 ⇒ 00:17:33.560 Ryan Brosas: But…
58 00:17:36.170 ⇒ 00:17:47.290 Ryan Brosas: As you can see, it asked me to, like, for the document and, you know, the thousand words, which is my, what do you call this? Obsidian?
59 00:17:47.540 ⇒ 00:17:48.560 Luke Scorziell: Base…
60 00:17:48.730 ⇒ 00:18:00.320 Ryan Brosas: So, it’s kind of getting all the context from my obsidian, so when I put some of my… my, notes here, it should be getting that, instead of, like.
61 00:18:00.350 ⇒ 00:18:14.260 Ryan Brosas: the assumption of, like, you know, of AI, and providing, you know, not accurate, information that we should be distinguished, so that’s the thing that I would, you know,
62 00:18:14.260 ⇒ 00:18:21.920 Ryan Brosas: remove from the… I think it… because of the previous, system that I built also, it’s kind of like…
63 00:18:22.080 ⇒ 00:18:22.840 Ryan Brosas: Not…
64 00:18:23.000 ⇒ 00:18:37.360 Ryan Brosas: accurate, so it… I added this, Obsidian base, so it should have, like, a… getting some way of context from, our thought, or I can get, like, add some of our transcription.
65 00:18:37.650 ⇒ 00:18:46.170 Ryan Brosas: And such, and, that… And then it will provide me, like, 4, because I added some of, like.
66 00:18:46.590 ⇒ 00:19:02.200 Ryan Brosas: I added a pattern here, like, influencer inspiration. I added that as, you know, structure.
67 00:19:02.400 ⇒ 00:19:04.989 Ryan Brosas: But not as, you know, just…
68 00:19:05.640 ⇒ 00:19:09.960 Ryan Brosas: You know, as you can see, it’s organized with Tegos, and…
69 00:19:10.480 ⇒ 00:19:12.549 Ryan Brosas: I have my notes, I don’t know.
70 00:19:12.760 ⇒ 00:19:18.630 Ryan Brosas: Oh, yeah, it… I think, it’s not good, but…
71 00:19:18.820 ⇒ 00:19:23.829 Ryan Brosas: We have something here, and we can just reiterate it until we have, like, a good
72 00:19:24.180 ⇒ 00:19:43.660 Ryan Brosas: 90% of the posts, but yeah, you can see how it works. It gets something from these influencer inspiration posts, the structure of it, or the feeling of it, like, I learned did too little or something, and, that is something the…
73 00:19:43.810 ⇒ 00:19:52.219 Ryan Brosas: system is working, and I also like, the pattern. As I said, we can add, like, a writing pattern.
74 00:19:52.410 ⇒ 00:20:00.369 Ryan Brosas: or content pattern, I guess. This is much more of my writing, I think,
75 00:20:01.130 ⇒ 00:20:08.060 Ryan Brosas: what do you call this habit. So, for example, I like to add, like, ellipses, and I like to, like.
76 00:20:08.330 ⇒ 00:20:17.239 Ryan Brosas: Elongate, like, some of the, you know, words that is, you know, it should be, you know, what, to show some personality.
77 00:20:17.340 ⇒ 00:20:22.149 Ryan Brosas: But yeah, that’s something that I can also hook on…
78 00:20:22.180 ⇒ 00:20:39.740 Ryan Brosas: both, account as well, but differently, this is just going to be, like, the first rep for both of them, then I can just take over and, do the final, revision and, you know, push that
79 00:20:40.130 ⇒ 00:20:42.170 Ryan Brosas: For you to review.
80 00:20:42.290 ⇒ 00:20:48.689 Ryan Brosas: And then you can, you know, Approve, or ask for revision.
81 00:20:50.580 ⇒ 00:20:58.140 Ryan Brosas: Yeah, that’s pretty much the content is, it’s not much… it’s not that, what do you call this?
82 00:20:58.750 ⇒ 00:21:00.640 Ryan Brosas: Streamlined yet, but it’s…
83 00:21:00.810 ⇒ 00:21:11.550 Ryan Brosas: Oh, it’s still, like, I’m still, like, doing my best to make it, work, but yeah, that’s something that I’m currently working at this moment.
84 00:21:12.310 ⇒ 00:21:18.080 Luke Scorziell: Yeah, okay, cool. So, sweet. And just to reflect back, so this is…
85 00:21:18.770 ⇒ 00:21:22.430 Luke Scorziell: You’ve basically programmed, the entire…
86 00:21:23.170 ⇒ 00:21:38.509 Luke Scorziell: like, memory and… of the bot, and then along with the context that you have in, Obsidian, and then also in Notion, so that when it… when you prompt it, it uses those as, like, the knowledge base rather than,
87 00:21:38.810 ⇒ 00:21:42.659 Luke Scorziell: Like, just generally finding stuff off of the internet.
88 00:21:42.660 ⇒ 00:21:45.719 Ryan Brosas: Yeah. Or whatever, like, Elsa has. Okay, and then…
89 00:21:48.060 ⇒ 00:22:06.500 Ryan Brosas: For example, this, this is something from the notes that I did, this is a thousand rules, so, yeah, it, get the whole context from this note, so, I think it’s working well, just going to, like.
90 00:22:07.240 ⇒ 00:22:18.100 Ryan Brosas: do a process of, like, getting some transcript and how I can integrate that, or make… turn that into notes to… so, agent can get those…
91 00:22:18.170 ⇒ 00:22:27.319 Ryan Brosas: as a context as well, for… for both, accounts. Yeah, but yeah, that’s going to be a lot, because transcript,
92 00:22:27.590 ⇒ 00:22:28.320 Ryan Brosas: Yeah.
93 00:22:28.480 ⇒ 00:22:34.740 Ryan Brosas: it will be on that, because this is going to be on two accounts, or, well, Utam or Robert.
94 00:22:35.820 ⇒ 00:22:39.049 Luke Scorziell: So the goal is to put this up so that we can,
95 00:22:40.020 ⇒ 00:22:46.619 Luke Scorziell: like, create a knowledge base, I guess, for UTAM, create a knowledge base for Robert, and then have the AI
96 00:22:46.960 ⇒ 00:22:51.759 Luke Scorziell: use that along with, like, the personality that we give it for Robert and Tom.
97 00:22:51.880 ⇒ 00:22:53.200 Ryan Brosas: To create posts?
98 00:22:53.440 ⇒ 00:22:54.570 Luke Scorziell: Yeah.
99 00:22:55.360 ⇒ 00:23:11.289 Ryan Brosas: That would be the ideal, state, but yeah, I will… I can still, like, think of ways what we can do on doing that, but yeah, that would be the ideal state of the system.
100 00:23:12.230 ⇒ 00:23:20.010 Luke Scorziell: And how far are we from that? Like, how… How… how long until, you think that’ll be done?
101 00:23:20.300 ⇒ 00:23:26.630 Ryan Brosas: I’m not really sure, because I need to scrape most of their…
102 00:23:26.750 ⇒ 00:23:32.450 Ryan Brosas: Transcript and turn that to a note, then… or put that on a note.
103 00:23:32.630 ⇒ 00:23:37.420 Ryan Brosas: But, well, if the note is kind of, like,
104 00:23:37.810 ⇒ 00:23:47.870 Ryan Brosas: really long. I think that will destroy the ingestion of getting all… or… or, well, getting, or the retrieval of the context.
105 00:23:48.000 ⇒ 00:24:06.660 Ryan Brosas: So I need… I think I need to, like, systemize how I can get it, like, how many words should I put per notes, like, is it… is it, like, 100, or 200, or, you know, 500 people, or something? But yeah, I think I just need to, like, think of how, I can…
106 00:24:06.800 ⇒ 00:24:09.959 Ryan Brosas: Put some of the notes, or…
107 00:24:10.160 ⇒ 00:24:14.350 Ryan Brosas: I’ll turn those transcripts to a,
108 00:24:14.480 ⇒ 00:24:24.840 Ryan Brosas: notes or something, so that’s… that could… that could solve, this specific problem, but yeah, that’s, that’s,
109 00:24:25.110 ⇒ 00:24:27.499 Ryan Brosas: how I will, you know,
110 00:24:27.850 ⇒ 00:24:38.889 Ryan Brosas: I will be thinking this week, so I will… I will, like, notify you whenever I, get a solution, or, like, you know, already did a solution for it.
111 00:24:39.750 ⇒ 00:24:42.670 Luke Scorziell: Yeah, well, I mean, so, it’s a pretty…
112 00:24:43.440 ⇒ 00:24:47.409 Luke Scorziell: high priority, I think, to get content turned back on.
113 00:24:47.690 ⇒ 00:24:54.419 Luke Scorziell: On LinkedIn for… both Robert and Tom,
114 00:24:55.320 ⇒ 00:25:03.510 Luke Scorziell: And it doesn’t have to be, like, you know, crazy, it doesn’t need to be perfect or anything like that. I guess, like, my… maybe a question, then, that I have for you…
115 00:25:03.660 ⇒ 00:25:06.220 Luke Scorziell: It’s like, what… what do you need?
116 00:25:06.450 ⇒ 00:25:11.370 Luke Scorziell: From me, maybe, that, I could…
117 00:25:12.050 ⇒ 00:25:15.299 Luke Scorziell: like, I’ll provide you with support on to,
118 00:25:20.510 ⇒ 00:25:22.670 Luke Scorziell: Yeah, like, start getting some content out.
119 00:25:23.050 ⇒ 00:25:27.510 Luke Scorziell: Like, even, like, even if we could just get a post up today, or…
120 00:25:28.040 ⇒ 00:25:30.119 Luke Scorziell: Something that’s, like, easy, so,
121 00:25:30.610 ⇒ 00:25:34.909 Luke Scorziell: Yeah, what would be helpful on your end? Because, like, I’m working on, like, the
122 00:25:35.620 ⇒ 00:25:40.860 Luke Scorziell: ICP and stuff like that with Robert, just so we can get a little more context, but
123 00:25:41.380 ⇒ 00:25:46.920 Luke Scorziell: Yeah, I’d love to just be able to even get some stuff up this week before we have the system, like, totally nailed… nailed in.
124 00:25:48.140 ⇒ 00:25:59.320 Ryan Brosas: Yeah, so, I think for the content… I think I can… I can try… Well…
125 00:25:59.780 ⇒ 00:26:12.580 Ryan Brosas: getting some of the previous posts that we have, and I can just turn that into, like, a pattern, so I can nail down the writing, what do you call this?
126 00:26:13.990 ⇒ 00:26:21.349 Ryan Brosas: Memory, patterns, like, the content patterns, then I can,
127 00:26:21.550 ⇒ 00:26:29.539 Ryan Brosas: Try of, like, adding some of it to… What they are called is…
128 00:26:29.650 ⇒ 00:26:40.829 Ryan Brosas: company… Sorry, it’s just too many. So, yeah, but there’s, like, I’m gonna call this…
129 00:26:41.660 ⇒ 00:26:52.840 Ryan Brosas: Example post that we have, like, will… Project… Where is that personal positioning?
130 00:26:53.090 ⇒ 00:26:57.020 Ryan Brosas: Yeah, I think I can start, like, building out the…
131 00:26:57.140 ⇒ 00:27:12.199 Ryan Brosas: the necessary stuff. For example, I can put most of our previous posts from the link in, so it should, like, getting the feel of how we do our LinkedIn posts, then I can,
132 00:27:12.240 ⇒ 00:27:23.470 Ryan Brosas: for the, you know, after it produces, like, the initial… the initial draft, I can, you know, add a bit of our,
133 00:27:23.930 ⇒ 00:27:42.240 Ryan Brosas: well, I can revise some of it a bit, then I can send that over to you, and then you can, you know, approve or disapprove if it’s, good to go, because that’s pretty much going to be our process. I think, it will be via… I’m not sure the…
134 00:27:43.000 ⇒ 00:27:46.820 Ryan Brosas: the, what do you call this?
135 00:27:48.870 ⇒ 00:27:53.039 Ryan Brosas: The scheduler, or the.
136 00:27:53.040 ⇒ 00:27:53.480 Luke Scorziell: industrial.
137 00:27:53.480 ⇒ 00:27:57.710 Ryan Brosas: pillar. I forgot what it named, but something… Like.
138 00:27:57.790 ⇒ 00:28:09.190 Luke Scorziell: I just got it, it’s called, Give me one sec, ordinal?
139 00:28:09.600 ⇒ 00:28:10.910 Ryan Brosas: Ordinal, yeah.
140 00:28:11.120 ⇒ 00:28:29.329 Ryan Brosas: So, yeah, I’ll be an ordinal, then, well, I will be tagging you, then, you can check the ordinal, then after, like, you approve it, or, you know, ask me for revision, I can redo that and, you know, do the process again.
141 00:28:30.130 ⇒ 00:28:35.960 Luke Scorziell: Yeah, I think if you’re able to get
142 00:28:36.790 ⇒ 00:28:42.099 Luke Scorziell: Like, are there any other priorities that you’re working on right now, or any other things that you feel like are important?
143 00:28:43.260 ⇒ 00:28:54.179 Ryan Brosas: Right now, I’ve just resetted my PC, so I don’t have a… What do you call…
144 00:28:56.660 ⇒ 00:28:59.320 Ryan Brosas: I’m not linear.
145 00:29:03.550 ⇒ 00:29:08.139 Ryan Brosas: So I think it will be much, it will… well,
146 00:29:08.650 ⇒ 00:29:17.109 Ryan Brosas: what do you call this? Hannah is not, requesting some leads yet, or,
147 00:29:17.850 ⇒ 00:29:28.040 Ryan Brosas: Jad is, or you. I think my priority right now is more of, like, the SEO strategy, as I already promised that to Uten.
148 00:29:28.220 ⇒ 00:29:36.060 Ryan Brosas: But yeah, that would be my focus right now, which is more on, the SEO…
149 00:29:36.210 ⇒ 00:29:45.529 Ryan Brosas: Blog posts, the strategy, then, building the content system for, both Robert and Adam.
150 00:29:46.870 ⇒ 00:29:51.080 Luke Scorziell: Yeah, I think, why don’t I just check?
151 00:29:56.460 ⇒ 00:29:57.050 Ryan Brosas: Hmm.
152 00:29:59.760 ⇒ 00:30:05.520 Ryan Brosas: And I think I’ll be needed to add something on the content strategy, because…
153 00:30:05.770 ⇒ 00:30:10.640 Ryan Brosas: like, SEO and content is kind of, like, related.
154 00:30:10.750 ⇒ 00:30:17.839 Ryan Brosas: So, I needed to add some of my brain, like, dumping my DS there also.
155 00:30:18.110 ⇒ 00:30:22.270 Ryan Brosas: So… that’s one also that I will be doing this week.
156 00:30:23.890 ⇒ 00:30:26.670 Luke Scorziell: Give me one second.
157 00:30:47.650 ⇒ 00:30:49.680 Ryan Brosas: I forgot,
158 00:31:23.980 ⇒ 00:31:29.690 Ryan Brosas: Oh, also, I think I will be adding some of the message mining.
159 00:31:29.980 ⇒ 00:31:33.579 Ryan Brosas: Until that, yeah, I’m…
160 00:31:35.470 ⇒ 00:31:36.469 Luke Scorziell: Yeah, for dinner.
161 00:31:36.470 ⇒ 00:31:47.860 Ryan Brosas: learning the pains, or, well, the dis… like, I needed some number of, like, calls that I needed to, you know,
162 00:31:48.500 ⇒ 00:32:00.719 Ryan Brosas: to listen to, because, you know, I think this is much more important for the sales team, because we are, you know, defining our ICP and the messaging that we want to, you know,
163 00:32:01.680 ⇒ 00:32:19.030 Ryan Brosas: to send them, or, you know, what we’re, like, positioning or something. But yeah, I’m still, like, learning the message mining part, but, this is going to be… I think this will be, like, our resources, later on for us to… if we’re going to do, like, a rebrand or something.
164 00:32:21.050 ⇒ 00:32:27.010 Luke Scorziell: Yeah, okay, well, I think here…
165 00:32:27.140 ⇒ 00:32:36.470 Luke Scorziell: kind of helping you sort through some things. I just sent a message just in the social content ideas, kind of confirming with Robert and Tom whether or not to have you focus on
166 00:32:37.530 ⇒ 00:32:49.790 Luke Scorziell: just doing LinkedIn over SEO. So… I think if it’s possible, For you to just… Get… maybe, like.
167 00:32:50.690 ⇒ 00:32:54.690 Luke Scorziell: I mean, it seems like you can generate a lot of posts using this thing.
168 00:32:56.360 ⇒ 00:32:58.629 Luke Scorziell: So, I think I would prioritize…
169 00:32:59.240 ⇒ 00:33:04.160 Luke Scorziell: like, fleshing out the content engine through LinkedIn for right now.
170 00:33:05.940 ⇒ 00:33:13.800 Luke Scorziell: And then… I mean, unless we get feedback that we should stick, but I know Robert
171 00:33:14.010 ⇒ 00:33:22.829 Luke Scorziell: has mentioned that the top priority for him right now and for us, is just to get the LinkedIn up and going again, and that might even mean, like, putting a pause on SEO.
172 00:33:24.290 ⇒ 00:33:31.039 Ryan Brosas: That’s a question, on my, lease… oh, well, not that, sorry.
173 00:33:31.360 ⇒ 00:33:37.920 Ryan Brosas: Oh, on the… post of…
174 00:33:38.510 ⇒ 00:33:46.530 Ryan Brosas: Robert, just a clarification, because… The… content isn’t…
175 00:33:47.040 ⇒ 00:33:58.240 Ryan Brosas: like, what it’s supposed to do. Well, Sometimes it’s, like, it’s not a, like…
176 00:33:59.040 ⇒ 00:34:05.780 Ryan Brosas: What you call this? What he said… Oh, where is the beginning?
177 00:34:05.880 ⇒ 00:34:19.519 Ryan Brosas: Okay, for this, like, 30% off new pipeline is marketing source. Content, or in, like, LinkedIn content specifically, the content contributes, like, agrees.
178 00:34:19.730 ⇒ 00:34:25.139 Ryan Brosas: not natural lead, but, I’m not sure how that would be…
179 00:34:25.980 ⇒ 00:34:40.569 Ryan Brosas: effect on my key result, because it’s adding unnecessary, cross-building, then it should be, you know, getting, a new lead or something, but
180 00:34:40.800 ⇒ 00:34:45.229 Ryan Brosas: I’m not sure how this will be, going to be tracked or something.
181 00:34:45.469 ⇒ 00:35:05.160 Ryan Brosas: But, yeah, that’s… that’s… that would be my really… my… my question here, because, if we’re going to, revamp our content, I think the content should be, like, running, like, 3 months, or, like, 2 to 3 months before I can…
182 00:35:05.860 ⇒ 00:35:10.590 Ryan Brosas: Get this, because, you know, Content is not, like.
183 00:35:10.590 ⇒ 00:35:11.760 Luke Scorziell: Yeah, yeah.
184 00:35:11.940 ⇒ 00:35:17.380 Ryan Brosas: It’s not, like, going to hit again, because it should have, like, you know, like.
185 00:35:17.550 ⇒ 00:35:25.239 Ryan Brosas: You need to… it’s like a car, so you need to start it up and, you know, heat it or something to make it…
186 00:35:25.320 ⇒ 00:35:26.130 Luke Scorziell: Yeah.
187 00:35:26.290 ⇒ 00:35:33.669 Luke Scorziell: And I think, no, totally, like, the expectation is not, you know, we post today and tomorrow,
188 00:35:34.230 ⇒ 00:35:36.930 Luke Scorziell: Like, you know,
189 00:35:37.350 ⇒ 00:35:47.200 Luke Scorziell: we’re getting leads from marketing, and, like, I know there’s, you know, probably, like, within the next 3 months, hopefully we’re seeing some leads come in.
190 00:35:47.590 ⇒ 00:35:51.219 Luke Scorziell: Through this, and I think we also know that the,
191 00:35:51.700 ⇒ 00:35:58.950 Luke Scorziell: like, leads that are coming in through the marketing, like, especially, like, LinkedIn posts are not always going to be…
192 00:36:01.770 ⇒ 00:36:10.510 Luke Scorziell: you know, they’re not always gonna be perfect, and that’s where, if you look at, like, my KPI there of, like, 60% of marketing influence opportunities meet target ICP profile.
193 00:36:10.810 ⇒ 00:36:14.730 Luke Scorziell: You know, that kind of leaves… so that’s the third one down.
194 00:36:15.270 ⇒ 00:36:17.740 Luke Scorziell: From, from the top.
195 00:36:19.970 ⇒ 00:36:21.340 Luke Scorziell: That leaves
196 00:36:22.080 ⇒ 00:36:29.429 Luke Scorziell: You know, 40% of people that we get from some of these leads, whether that means someone that comments on the post, engages on the post.
197 00:36:29.570 ⇒ 00:36:33.400 Luke Scorziell: Or views our profile, like…
198 00:36:34.450 ⇒ 00:36:38.010 Luke Scorziell: We’re aiming for around 60% of them to be qualified.
199 00:36:38.430 ⇒ 00:36:43.770 Luke Scorziell: And, you know, at first it could be 40%, 50%, and…
200 00:36:43.900 ⇒ 00:36:48.549 Luke Scorziell: So my job is more to help you write content that is…
201 00:36:48.870 ⇒ 00:36:56.339 Luke Scorziell: geared towards our ICP. But I think for right now, as we’re kind of getting ramped up, like.
202 00:36:56.560 ⇒ 00:36:58.049 Luke Scorziell: I think that,
203 00:36:58.490 ⇒ 00:37:04.139 Luke Scorziell: progress is better than, like, getting it perfect for right now, and so I would just say…
204 00:37:04.720 ⇒ 00:37:11.569 Luke Scorziell: We kind of just want to get the, the, like, the wheel turning, if that makes sense. And then as we…
205 00:37:12.380 ⇒ 00:37:16.870 Luke Scorziell: Start getting some posts out, then we can kind of adapt and…
206 00:37:17.490 ⇒ 00:37:19.210 Luke Scorziell: Get it to the point where…
207 00:37:19.870 ⇒ 00:37:22.059 Luke Scorziell: Where it’s working. Does that make sense?
208 00:37:22.060 ⇒ 00:37:32.039 Ryan Brosas: Yeah, yeah, that makes sense, yeah, yeah. Does that help answer your question, too? Yeah, yeah, yeah, definitely, because I just questioned, just, you know, when I see this, it looks like, you know.
209 00:37:32.170 ⇒ 00:37:50.499 Ryan Brosas: the content is not really… well, from the previous engagement we did, what I heard, or the result that the content isn’t what it expected, but it is helping to grace the goal for their deals, and I think that’s, like, one variable that
210 00:37:50.550 ⇒ 00:38:06.899 Ryan Brosas: This isn’t going to, yeah, you know, connected, or this is… the career soul is not connected on the suppose, or from the previous, expectation that we have on our engagement on content.
211 00:38:07.000 ⇒ 00:38:15.080 Ryan Brosas: isn’t really, like, related to this. It’s, like, a… like, a variable of, like, building trust or something, but…
212 00:38:15.300 ⇒ 00:38:21.000 Ryan Brosas: Yeah, that, that makes sense to me. I can… we can… I can, like…
213 00:38:21.370 ⇒ 00:38:41.179 Ryan Brosas: go through of, like, a lot of, like, expert and how, I… we can, we can, prior… prior, like, priority of, like, getting this kind of result, but if it’s… yeah, this is, well, that makes sense, and, if you’re just going to, like, like.
214 00:38:41.500 ⇒ 00:38:57.899 Ryan Brosas: start and reiterate to getting this… this target, this key result, that would make sense, because this… if this is going to be, like, from the 1, 7, 26, I think that isn’t going to hit this…
215 00:38:58.430 ⇒ 00:39:04.960 Luke Scorziell: Yeah, if you go… why don’t you go down to the bottom on the tabs, and then if you go to…
216 00:39:06.160 ⇒ 00:39:13.999 Luke Scorziell: I think it’s under MRR Forecast, or no, maybe it’s… or just click there. Sorry, go to WVR.
217 00:39:16.540 ⇒ 00:39:20.419 Luke Scorziell: And then if you go down, so we’ve got…
218 00:39:21.180 ⇒ 00:39:23.800 Luke Scorziell: Or up a little bit, up a little bit.
219 00:39:25.250 ⇒ 00:39:27.820 Luke Scorziell: A little bit more. Yeah, what… so this is what…
220 00:39:28.050 ⇒ 00:39:41.579 Luke Scorziell: for me, as I’m looking at stuff, for you, as we get into, like, you know, the end of this week, next week, and we look at these week-to-week things, like, this is the stuff that you can control, or we can control more than we can control.
221 00:39:41.820 ⇒ 00:39:44.420 Luke Scorziell: how many leads come in, right?
222 00:39:45.710 ⇒ 00:39:50.570 Luke Scorziell: And so, like, I guess I would reorient you more towards
223 00:39:50.930 ⇒ 00:39:54.169 Luke Scorziell: Specifically, these first three categories of the…
224 00:39:54.910 ⇒ 00:40:00.170 Luke Scorziell: Content published that’s problem-aware, content published that’s solution aware, content published that’s service aware.
225 00:40:00.370 ⇒ 00:40:05.029 Luke Scorziell: And just start aiming to get… to be… getting out.
226 00:40:05.460 ⇒ 00:40:11.569 Luke Scorziell: Like, that 6… 6, posts a week.
227 00:40:11.570 ⇒ 00:40:18.240 Ryan Brosas: 6 post, I mean? Oh, okay, so 3 per account, or that would be 6 per account.
228 00:40:18.240 ⇒ 00:40:26.030 Luke Scorziell: It’s… yeah, one… two per account, and we can repost, too. I think as we…
229 00:40:27.840 ⇒ 00:40:40.569 Luke Scorziell: as we… like, so for example, you could post on Robert or UTam’s, and then have Robert or UTam’s account repost that, but I think, you know, that’s fine at the start. I think as we continue growing, we’ll probably want to move away from that.
230 00:40:41.570 ⇒ 00:40:42.300 Ryan Brosas: here.
231 00:40:43.050 ⇒ 00:40:49.939 Luke Scorziell: So… so that’s… this is kind of what we’re… we’re aiming for, is that… like, first column, column C,
232 00:40:50.280 ⇒ 00:40:55.129 Luke Scorziell: To, like, getting… just getting some posts out that,
233 00:40:56.120 ⇒ 00:41:00.480 Luke Scorziell: Yeah, are helping just grease the wheel. And then with all this other stuff.
234 00:41:00.920 ⇒ 00:41:09.459 Luke Scorziell: You know, as we start getting people engaging with us, then we’re gonna reply to the comments and whatnot, and then…
235 00:41:09.620 ⇒ 00:41:17.670 Luke Scorziell: you know, we can start adding in a call to action, getting newsletter signups, all this stuff. I don’t even know if we have a newsletter yet, so I don’t even know that we, like.
236 00:41:18.620 ⇒ 00:41:23.519 Ryan Brosas: Yeah, for the newsletter, I really highly suggest… well,
237 00:41:23.710 ⇒ 00:41:31.369 Ryan Brosas: suggest that it should be implemented, this queue, also, because newsletter is really…
238 00:41:31.590 ⇒ 00:41:36.420 Ryan Brosas: Really good at nurturing leads or, you know,
239 00:41:37.050 ⇒ 00:41:54.320 Ryan Brosas: potential prospect, because this is something like a non-sales-y, like, providing… if you are providing promo, or we are providing some of our updates on what… what achievement we did, like, we did work for, like, a high
240 00:41:54.440 ⇒ 00:42:04.070 Ryan Brosas: brand or something, we can, you know, promote that in there, and then they are aware of, like, you know, we did work for this specific, brand, and
241 00:42:04.080 ⇒ 00:42:16.900 Ryan Brosas: This should be, like, you know, like, a signal or intent in there, or adding intent from the possible, like, leads in, or, newsletter sign-up, or leads in there.
242 00:42:16.900 ⇒ 00:42:22.879 Luke Scorziell: 100%, I think if we can get the content published up.
243 00:42:23.010 ⇒ 00:42:26.469 Luke Scorziell: To… where it needs to be this week.
244 00:42:26.760 ⇒ 00:42:32.070 Luke Scorziell: Again, it doesn’t need to be perfect, but I just think we need to turn it back on.
245 00:42:33.550 ⇒ 00:42:40.239 Luke Scorziell: And then, from there, maybe a second priority that you and I can work on together, or you can kind of, like.
246 00:42:40.750 ⇒ 00:42:51.389 Luke Scorziell: you know, lead, and then I can help you in whatever ways I can, would be to start building that, like, newsletter to the point where… because I totally agree. I think each post should
247 00:42:51.630 ⇒ 00:43:01.290 Luke Scorziell: Kind of point some… point people back to our profile, or have a call to action around signing up for a newsletter, or a call to action to join a,
248 00:43:02.170 ⇒ 00:43:03.440 Luke Scorziell: Like, some kind of…
249 00:43:03.610 ⇒ 00:43:11.020 Luke Scorziell: offering that we have. So, I think the newsletter is gonna be a great way of communicating, like, our business outcomes to
250 00:43:11.420 ⇒ 00:43:13.780 Luke Scorziell: Like…
251 00:43:14.230 ⇒ 00:43:19.710 Luke Scorziell: potential prospects that sign up to the newsletter. It’s gonna be a great way of staying in touch with people that we’ve already worked with.
252 00:43:20.400 ⇒ 00:43:26.919 Luke Scorziell: it’ll, you know, so I… I totally agree that there’s a lot of value there. I think we… we just need to,
253 00:43:28.140 ⇒ 00:43:34.790 Luke Scorziell: Yeah, for now, the next step, I think, is just turning on some of the content, so… Yeah.
254 00:43:35.870 ⇒ 00:43:50.539 Ryan Brosas: Definitely, definitely. Yeah, that sounds, great. I’m really excited of turning back the newsletter, because this is something that we did, before, and, I think it’s me and, and Tom.
255 00:43:50.740 ⇒ 00:43:56.149 Ryan Brosas: It was, like, a, you know, not a pro- like.
256 00:43:56.420 ⇒ 00:44:14.160 Ryan Brosas: it’s not, like, systemized or something, so, it’s like a back and forth of, like, from his side and, you know, doing all the stuff that is needed for this just to work… work. But, yeah, I think I can… we can definitely push
257 00:44:14.160 ⇒ 00:44:33.699 Ryan Brosas: the content first, then we can definitely brainstorm how we can, turn back on our newsletter, and eventually, I’d, like, need Magnet also, because I’m currently, like, looking for resources, and I got some of it, and definitely we can,
258 00:44:33.750 ⇒ 00:44:38.479 Ryan Brosas: Add some of it, this new, quarter.
259 00:44:39.720 ⇒ 00:44:47.670 Luke Scorziell: Yeah. Okay, sweet. Well, then… let’s… I’ll start planning some of that stuff out for us,
260 00:44:48.190 ⇒ 00:44:55.290 Luke Scorziell: In the meantime… Do you think…
261 00:44:56.690 ⇒ 00:45:02.269 Luke Scorziell: Like, how close are you to being able to just, like, churn out a couple of posts from…
262 00:45:02.810 ⇒ 00:45:09.489 Luke Scorziell: Robert and your Tom’s account. I mean, honestly, it doesn’t even need to be that complex. I think it could be, like, Happy New Year, we’re starting back off.
263 00:45:09.960 ⇒ 00:45:15.190 Luke Scorziell: Like, as you’re heading into the new year, Yeah, you know…
264 00:45:15.230 ⇒ 00:45:24.479 Ryan Brosas: Yeah, I think I can do that simple polls, like, hey, Happy New Year, like, a good…
265 00:45:25.000 ⇒ 00:45:35.849 Ryan Brosas: re-intro for this week, like, like, Happy New Year, and then, like, a simple penny, because, I have some of, like.
266 00:45:36.060 ⇒ 00:45:40.339 Ryan Brosas: Autom’s, like, thinking, well, it was the…
267 00:45:40.480 ⇒ 00:45:50.399 Ryan Brosas: like, a call from someone that wanted to be mentored or something, but I can get some of his thinking from there, and how…
268 00:45:50.400 ⇒ 00:46:07.010 Ryan Brosas: he wants to envision, you know, the businesses, something like that. But yeah, I will be sending… trying to send some of, like, a draft for it, and Tai Kutan also to, you know, to correct it, if it’s not correct.
269 00:46:07.010 ⇒ 00:46:15.609 Ryan Brosas: So, for Robert, I think… I’m not sure, because he’s not really talking about business or…
270 00:46:15.640 ⇒ 00:46:22.289 Ryan Brosas: Well, I tried to ask him some of the questions, but, it’s a…
271 00:46:22.350 ⇒ 00:46:23.799 Ryan Brosas: Well, I’ll try to, like…
272 00:46:23.890 ⇒ 00:46:41.460 Ryan Brosas: make one for him, also. So, and I will try to, like, get some of their thoughts or insight on something, like, on entrepreneurial or something, because that is something I’m really also interested at getting from these smart people, so… yeah.
273 00:46:41.460 ⇒ 00:46:42.239 Luke Scorziell: Oh, yeah, yeah.
274 00:46:42.790 ⇒ 00:46:44.430 Ryan Brosas: We’ll be doing that also.
275 00:46:44.720 ⇒ 00:46:59.860 Luke Scorziell: No, I… yeah, great job. I think you have great intuition, and I… I’m really excited to get to work together, with you. And so, yeah, I think, like, don’t… don’t put too much, like, pressure on it. I think…
276 00:47:00.300 ⇒ 00:47:08.420 Luke Scorziell: you know, beginning of the year is often about, like, visioning and thinking about, like, reflecting on last year and going into this next year, and so I know
277 00:47:08.640 ⇒ 00:47:12.220 Luke Scorziell: like, was literally just talking with you, Tom.
278 00:47:12.430 ⇒ 00:47:16.689 Luke Scorziell: And he was… we… they’re kind of reorganizing the…
279 00:47:16.830 ⇒ 00:47:23.549 Luke Scorziell: business operations, and so, you know, there’s a lot of exciting things coming this year, and so it doesn’t… it can be something kind of…
280 00:47:23.780 ⇒ 00:47:28.380 Luke Scorziell: Big picture about the goals of the company. And…
281 00:47:28.660 ⇒ 00:47:34.519 Luke Scorziell: And how excited we are to start moving. And so that, you know, just as we get that up, it’s like.
282 00:47:34.810 ⇒ 00:47:37.690 Luke Scorziell: We can just start moving along and, and
283 00:47:38.210 ⇒ 00:47:42.859 Luke Scorziell: Yeah, so I trust you, sounds like you’ve got a good intuition,
284 00:47:43.180 ⇒ 00:47:47.310 Luke Scorziell: And then maybe you can, yeah, give me…
285 00:47:48.710 ⇒ 00:47:51.429 Luke Scorziell: a draft, I don’t know, when do you think would be…
286 00:47:52.330 ⇒ 00:47:58.060 Ryan Brosas: I think before EOD, I can provide, like,
287 00:47:58.640 ⇒ 00:48:09.929 Ryan Brosas: for a draft, I guess, just giving you some option for, like, two posts per each account, so, I can provide… so it has, like, you know,
288 00:48:10.180 ⇒ 00:48:21.890 Ryan Brosas: what do you call this, options in? We have, like, some options, because, they like something to choose from, so I think that’s… I think I’ll be doing also.
289 00:48:22.550 ⇒ 00:48:24.849 Luke Scorziell: Great. Okay, well, yeah, why not,
290 00:48:25.930 ⇒ 00:48:31.649 Luke Scorziell: Why don’t we plan to check in… End of day today.
291 00:48:32.640 ⇒ 00:48:33.909 Luke Scorziell: Sure, sure, sure.
292 00:48:35.000 ⇒ 00:48:43.000 Luke Scorziell: And… I know… what time do you work until?
293 00:48:43.790 ⇒ 00:48:50.630 Ryan Brosas: It really depends, yeah, with the way the ad hoc stuff.
294 00:48:50.930 ⇒ 00:49:00.730 Ryan Brosas: But whenever, recruitment has, like, some requests, I think I am up until 7pm.
295 00:49:01.230 ⇒ 00:49:02.559 Luke Scorziell: Yes, dear. Okay.
296 00:49:02.840 ⇒ 00:49:13.560 Ryan Brosas: But if it’s not, it’s not, like, you know, a busy day, I think, I’m out, like, 5 to or 6 p.m. EST.
297 00:49:14.520 ⇒ 00:49:20.060 Luke Scorziell: Okay, well, why don’t we…
298 00:49:21.330 ⇒ 00:49:25.509 Luke Scorziell: I’ll send you an invite for that original time, and then maybe we can review.
299 00:49:25.690 ⇒ 00:49:26.970 Ryan Brosas: Oh, sure, sure.
300 00:49:28.090 ⇒ 00:49:33.990 Luke Scorziell: So, okay, perfect, great job. Really excited to see what we come up with, and
301 00:49:34.420 ⇒ 00:49:39.320 Luke Scorziell: I think it’ll… it’s only gonna go up from here, so… Yeah.
302 00:49:40.500 ⇒ 00:49:47.779 Ryan Brosas: Yeah, thank you. Thank you for hopping on a call with me. I’m excited on doing this again.
303 00:49:48.620 ⇒ 00:49:54.619 Luke Scorziell: Yeah, likewise. So, alright, I’ll talk to you soon. So, Phil, yeah, you can pause on the SEO stuff for today.
304 00:49:55.050 ⇒ 00:49:55.929 Ryan Brosas: Sure, sure, sure.
305 00:49:56.490 ⇒ 00:49:59.180 Luke Scorziell: So, okay, I’ll see you on another meeting, I guess.