Meeting Title: Daily GTM Stand Up Date: 2025-12-19 Meeting participants: Fireflies.ai Notetaker Joules, Robert Tseng, Ryan Brosas, Luke Scorziell, Joules Asuncion
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1 00:05:35.730 ⇒ 00:05:36.789 Ryan Brosas: Hey, guys.
2 00:05:38.420 ⇒ 00:05:39.260 Robert Tseng: Hey, Ryan.
3 00:05:45.600 ⇒ 00:05:46.789 Robert Tseng: How’s it going?
4 00:05:48.180 ⇒ 00:05:50.010 Ryan Brosas: Doing fine. How about you, Robert?
5 00:05:50.190 ⇒ 00:05:51.890 Robert Tseng: Doing well.
6 00:05:52.970 ⇒ 00:05:53.920 Ryan Brosas: It’s awesome.
7 00:05:54.230 ⇒ 00:05:55.549 Ryan Brosas: Happy Friday!
8 00:05:55.550 ⇒ 00:05:56.200 Robert Tseng: Yeah.
9 00:05:58.200 ⇒ 00:06:00.620 Robert Tseng: What do you have going on over the weekend?
10 00:06:01.860 ⇒ 00:06:21.169 Ryan Brosas: Still, studying, and I think I’ll just try to reiterate or add some ideas on the content strategy. And yeah, I also want to thank you for, you know, letting me do that, because, you know, I want to, do, again, some strategies, or much more thinking.
11 00:06:21.400 ⇒ 00:06:26.100 Ryan Brosas: And yeah, thank you. I really appreciate that, also.
12 00:06:26.100 ⇒ 00:06:33.650 Robert Tseng: Yeah, yeah, no, I mean, I guess, yeah, we… I know that that’s probably where you want it to be, so, like, you know, I think we wanna…
13 00:06:33.810 ⇒ 00:06:41.130 Robert Tseng: we want you to do the things that you… you want to do, I guess. So, you know, if there’s any other adjustments that you want us to make, like.
14 00:06:41.300 ⇒ 00:06:46.410 Robert Tseng: you know, just, just let, just let me know. I think, I don’t know if you’ve…
15 00:06:46.660 ⇒ 00:06:53.079 Robert Tseng: Have you… I guess you’ve spoken to Luke quite a bit. I mean, just… I mean, he’s not gonna be on this call, but, like.
16 00:06:53.080 ⇒ 00:07:07.700 Robert Tseng: Oh, yeah, he is on this. Oh, he is, he’s gonna be on this call. Okay, yeah, well, we’re… we’re gonna… Luke’s actually gonna… Uten, me, Luke are all gonna be in the… we’re all gonna meet in person next, tomorrow, so… Hey, nice.
17 00:07:08.070 ⇒ 00:07:21.009 Robert Tseng: excited to chat about, kind of, the future of go-to-market, and yeah, I feel like, you know, these past couple weeks have been good momentum for us to kind of head into the new year.
18 00:07:22.290 ⇒ 00:07:23.030 Robert Tseng: Yeah.
19 00:07:24.610 ⇒ 00:07:25.510 Robert Tseng: That is awesome.
20 00:07:25.510 ⇒ 00:07:26.539 Luke Scorziell: Hopped on.
21 00:07:26.540 ⇒ 00:07:27.430 Robert Tseng: Hey, hey, Luke.
22 00:07:27.850 ⇒ 00:07:28.659 Luke Scorziell: How’s it going?
23 00:07:28.900 ⇒ 00:07:29.870 Robert Tseng: Good, how are you?
24 00:07:30.040 ⇒ 00:07:30.880 Luke Scorziell: Good.
25 00:07:31.670 ⇒ 00:07:38.519 Robert Tseng: Yeah, now I’m feeling what the California, like, early morning meetings kind of feels like.
26 00:07:40.540 ⇒ 00:07:42.630 Luke Scorziell: I mean, this isn’t too early.
27 00:07:42.630 ⇒ 00:07:47.870 Robert Tseng: Yeah. Well, I guess, like, our other stand-ups, like, I don’t know, my first call was at, like, 6.30 or whatever, so…
28 00:07:47.870 ⇒ 00:07:53.559 Luke Scorziell: Oh, oh, oh, oh, yeah. I was gonna… yeah. This isn’t too early, probably could’ve…
29 00:07:54.170 ⇒ 00:07:56.880 Luke Scorziell: Been a little better on sleep last night, but .
30 00:07:56.880 ⇒ 00:07:57.520 Robert Tseng: Oh, no.
31 00:07:57.520 ⇒ 00:07:59.470 Luke Scorziell: There we are, so…
32 00:07:59.470 ⇒ 00:08:11.930 Robert Tseng: All good. Yeah, well, I guess we’re coming up at the end of the week. Yeah, this’ll probably just go through quick. I just want to close out things in the cycle here, so that we can just, like, lock it in, I think.
33 00:08:12.190 ⇒ 00:08:21.010 Robert Tseng: So a couple things here that I’m just gonna quickly share to… Copy… URL, I’m gonna ping Holly.
34 00:08:21.400 ⇒ 00:08:22.929 Robert Tseng: She should close these out.
35 00:08:28.190 ⇒ 00:08:29.550 Robert Tseng: Holy…
36 00:08:36.320 ⇒ 00:08:37.140 Robert Tseng: Okay.
37 00:08:37.940 ⇒ 00:08:38.640 Luke Scorziell: Yeah.
38 00:08:39.140 ⇒ 00:08:46.950 Robert Tseng: to… close these out, or move them to the next cycle. Not sure what.
39 00:08:47.970 ⇒ 00:08:49.090 Robert Tseng: Status.
40 00:08:49.200 ⇒ 00:08:50.210 Robert Tseng: Anyways…
41 00:08:50.470 ⇒ 00:08:59.499 Robert Tseng: Okay, and then I think Jed did send some messages out, so I want to just do a quick pass on this. I was looking at it earlier.
42 00:09:00.450 ⇒ 00:09:05.509 Robert Tseng: So, yeah, I think he kind of sent, like, a similar message to all.
43 00:09:06.070 ⇒ 00:09:14.530 Robert Tseng: I guess, like, my feedback here is just that, like, It’s pretty generic,
44 00:09:20.360 ⇒ 00:09:26.609 Robert Tseng: I don’t know, like… Yeah. For a cold, for a cold message, post, post-session.
45 00:09:27.520 ⇒ 00:09:30.959 Robert Tseng: I mean, I think happy to trade notes on a quick call is helpful.
46 00:09:31.880 ⇒ 00:09:44.349 Robert Tseng: if I actually, like, attended the session, I had something meaningful to say. So, I think this is more, kind of, feedback to him, his note-takers here, so I’m expecting that he should just take this feedback. That…
47 00:09:44.840 ⇒ 00:09:58.629 Robert Tseng: Yeah, I mean, if we don’t have anything relevant to share about, kind of, what we got from their session, this is not the right message to send. There are other things in our sequence, which… I don’t know if Luke’s seen this before,
48 00:09:59.140 ⇒ 00:10:03.209 Robert Tseng: But in Figma, I might just share it in our channel as well.
49 00:10:03.920 ⇒ 00:10:06.930 Robert Tseng: Yeah, like, I had… whoa, is this it?
50 00:10:07.050 ⇒ 00:10:14.020 Robert Tseng: Thought there was more. Alright, this is top of funnel. Yeah, there’s a couple things here… around,
51 00:10:17.620 ⇒ 00:10:20.210 Robert Tseng: Hmm. I actually don’t think this is…
52 00:10:21.070 ⇒ 00:10:23.539 Robert Tseng: full one. Like, I feel like there’s something more.
53 00:10:25.590 ⇒ 00:10:28.580 Robert Tseng: figma…
54 00:10:36.050 ⇒ 00:10:40.519 Robert Tseng: Okay, there we go. Yeah, we gotta consolidate these links.
55 00:10:42.030 ⇒ 00:10:46.200 Robert Tseng: Okay. Yeah, I had built this out with Hannah before. Have I shown you this, Luke?
56 00:10:46.840 ⇒ 00:10:49.289 Luke Scorziell: I think I maybe saw it briefly.
57 00:10:49.490 ⇒ 00:10:53.829 Robert Tseng: Okay, great. So, like, yeah, for, like, event campaigns,
58 00:10:55.700 ⇒ 00:11:13.459 Robert Tseng: yeah, if we’ve connected with the speaker, and they expect there’s, like, kind of a few different ways that we can go. If we have something very specific to, kind of, like, what… like, if I actually attended the session or the conference, then, like, I think this… this… this does well, like, when… when I’m able to respond with something, obviously, that they actually talked about.
59 00:11:13.830 ⇒ 00:11:32.069 Robert Tseng: I actually think, like, leading with the whole, like, sorry, whatever message is not… is not a good way to do it. I think just on social… yeah, just being overly apologetic, or, like, kind of… kind of un… uncertain is just not really… not really the… not really the way to go, so I think we need to… we should… we should adjust that.
60 00:11:33.000 ⇒ 00:11:52.229 Robert Tseng: But yeah, anyway, this is… this is just, like, the kind of the sequence in visual form, that we’ve… that we’ve experimented with before. I don’t know if this is the best way to visualize this, because, like, I personally don’t care for these types of diagrams, I just… I just work in spreadsheets all the time, so… but, like, it’s… it’s really for…
61 00:11:52.230 ⇒ 00:11:57.890 Robert Tseng: I guess, Jed, and for you, I guess, if you’re gonna look into these sequences as well.
62 00:11:57.890 ⇒ 00:12:01.220 Robert Tseng: Like, on what format you would prefer, so…
63 00:12:01.220 ⇒ 00:12:01.810 Luke Scorziell: -
64 00:12:02.080 ⇒ 00:12:08.029 Robert Tseng: yeah, I guess I’ll just reshare this thing so you can take a peek as well. Let me…
65 00:12:09.930 ⇒ 00:12:12.760 Robert Tseng: That’s… .
66 00:12:12.760 ⇒ 00:12:14.510 Joules Asuncion: Yeah, I think Luke is already there.
67 00:12:17.150 ⇒ 00:12:18.490 Robert Tseng: Oh, okay, he is already there.
68 00:12:18.640 ⇒ 00:12:20.080 Robert Tseng: Okay, great.
69 00:12:22.380 ⇒ 00:12:27.329 Robert Tseng: Yeah, Jed, we were just talking about, like, kind of your… like, giving feedback on, like, your…
70 00:12:27.330 ⇒ 00:12:27.660 Joules Asuncion: Yeah.
71 00:12:27.660 ⇒ 00:12:40.830 Robert Tseng: messages yesterday. So, I think, like, we didn’t have the right, like, there was no… there was nothing… this is, like, this first line is too generic, like, there wasn’t actually an insight, like, it’s just, like, very generic, and then…
72 00:12:41.290 ⇒ 00:12:49.210 Robert Tseng: Like, yeah, I… I don’t think anybody responded. So, I think, you know, there’s, like,
73 00:12:51.680 ⇒ 00:12:57.300 Robert Tseng: if they respond, and… like, I don’t know, I think this is just…
74 00:12:57.900 ⇒ 00:13:12.150 Robert Tseng: like, we need… we need to just… I mean, can you just talk me through, like, kind of what you… like, how you used this flow, and, like, how that helped you make the decision on what message you sent? Like, I just need to know, like, how I need to change this so that, like, it’s…
75 00:13:12.150 ⇒ 00:13:23.529 Joules Asuncion: Yeah, for sure. Well, to start off, like, I actually back-read all of the campaign outreach that we made, before, and
76 00:13:23.720 ⇒ 00:13:29.070 Joules Asuncion: Yeah, just seeing through it, just like, it’s very… you can copy-paste it.
77 00:13:30.690 ⇒ 00:13:42.689 Joules Asuncion: specifically, like, the second messages. So what I’m trying to do here is to, like, maybe get them engaged by using our use cases, as well as,
78 00:13:43.380 ⇒ 00:13:51.510 Joules Asuncion: like, having, like, Luke and I actually, talked about this yesterday, just, like, having, like, a question at the end.
79 00:13:53.280 ⇒ 00:13:56.060 Joules Asuncion: Of the message, so that,
80 00:13:57.120 ⇒ 00:14:00.360 Joules Asuncion: We’re just, we’re just testing out if,
81 00:14:00.670 ⇒ 00:14:14.239 Joules Asuncion: if we can get traction to this kind of messages as well. So my thoughts in here are basically just, tailor-fitting the businesses that they have for the product that we offer.
82 00:14:18.000 ⇒ 00:14:18.430 Robert Tseng: Okay.
83 00:14:18.430 ⇒ 00:14:19.720 Joules Asuncion: Tommy, if that makes sense.
84 00:14:19.720 ⇒ 00:14:37.720 Robert Tseng: It doesn’t make sense. Yeah, like, I don’t see a question here. We don’t sell products, we sell services, and, like, I don’t really see how this is tailored. Like, Yachtpo is a, like, I mean, I don’t know if you’ve even looked into it. Yachtpo is, like, a customer experience, like.
85 00:14:37.720 ⇒ 00:14:38.069 Joules Asuncion: Yeah, yeah.
86 00:14:38.070 ⇒ 00:14:51.679 Robert Tseng: like, you do post-purchase surveys, it’s like a customer engagement thing. So, working on how AI can give go-to-market teams faster, more reliable context to inform CX and retention efforts, like, I don’t really know what that means.
87 00:14:52.880 ⇒ 00:14:53.680 Joules Asuncion: I see.
88 00:14:54.100 ⇒ 00:15:06.069 Robert Tseng: Yeah, like, I mean, I understand that, like, there’s, like, some cut and pasting and using GPT and stuff, but, like, I mean, you’re talking to the VP, like, a VP-level person at Yapo, like, there’s no way this will… there’s no way this will get a response.
89 00:15:06.310 ⇒ 00:15:06.960 Robert Tseng: Right, so, like.
90 00:15:06.960 ⇒ 00:15:07.280 Joules Asuncion: I bought it.
91 00:15:07.280 ⇒ 00:15:10.029 Robert Tseng: Do we have to give something very specific, or…
92 00:15:11.320 ⇒ 00:15:15.819 Robert Tseng: Like, yeah, it just… it just has to be specific, like, I would even just… Gotcha.
93 00:15:17.230 ⇒ 00:15:24.520 Robert Tseng: like, he just published this report, like, or he just republished something, like, and you could take… read, it’s like, hey.
94 00:15:24.650 ⇒ 00:15:35.869 Robert Tseng: I just read this thing, and, like, you know, this one line stuck out to me, like, you know, I had some more thoughts on this, like, after, like, the call on the summit, like, you know, I might even just go through the motions here, so, like.
95 00:15:35.870 ⇒ 00:15:36.480 Joules Asuncion: Got it.
96 00:15:36.760 ⇒ 00:15:40.299 Joules Asuncion: Yeah, yeah. Let’s just… let’s just do this, so…
97 00:15:40.820 ⇒ 00:15:45.860 Robert Tseng: I think this’ll work?
98 00:15:49.080 ⇒ 00:15:52.139 Robert Tseng: Spread your posts this morning.
99 00:15:59.520 ⇒ 00:16:04.420 Robert Tseng: This one line stuck out to… to me…
100 00:16:12.740 ⇒ 00:16:14.620 Robert Tseng: What are the…
101 00:16:15.350 ⇒ 00:16:21.229 Robert Tseng: lowest… I mean, you can just ask a question, I don’t know, like, I’m just gonna be curious, like, I,
102 00:16:21.850 ⇒ 00:16:29.159 Robert Tseng: Yeah, all you get is a name, email address, like, yeah, I get that. And then, you know, all these other things, address signal…
103 00:16:30.990 ⇒ 00:16:33.159 Robert Tseng: What even is outer signal?
104 00:16:33.870 ⇒ 00:16:36.000 Robert Tseng: Maybe I should even just read into this.
105 00:16:38.280 ⇒ 00:16:41.900 Robert Tseng: No. This is just like a,
106 00:16:42.860 ⇒ 00:16:50.990 Robert Tseng: It’s like R2B2, or RB2V. It’s, persona supply.
107 00:16:57.040 ⇒ 00:17:01.870 Robert Tseng: How is… How is outer symbol the French?
108 00:17:07.650 ⇒ 00:17:08.589 Robert Tseng: Yes.
109 00:17:13.000 ⇒ 00:17:14.930 Robert Tseng: Or VIP.
110 00:17:16.220 ⇒ 00:17:18.030 Robert Tseng: Okay, whatever, like, I’m… well, we’ll see.
111 00:17:18.359 ⇒ 00:17:20.939 Robert Tseng: how this goes. But, like, you know, that’s what I mean, like.
112 00:17:21.939 ⇒ 00:17:34.299 Robert Tseng: Yeah, I understand this takes time, like, it probably took me, what, like, 30 seconds to, like, click on their post and, like, actually find something meaningful. Like, the goal is to get them to respond, like, yes, I think we want to, like.
113 00:17:34.299 ⇒ 00:17:46.139 Robert Tseng: build upon, like, the messaging sequence. But, you know, if we don’t have any notes from this event, which there will be many events we don’t have notes from, we just have to find another point of connection.
114 00:17:46.139 ⇒ 00:17:46.619 Robert Tseng: maybe…
115 00:17:46.620 ⇒ 00:17:47.430 Joules Asuncion: It’s like…
116 00:17:48.540 ⇒ 00:17:57.799 Robert Tseng: Yeah, maybe it’s something, if they’re active on LinkedIn, maybe it’s the post, maybe it’s, like, they know somebody, like, they’re mutually connected to somebody, like.
117 00:17:58.100 ⇒ 00:18:13.699 Robert Tseng: Marie was, like, a former client of ours, like, you know, this is stuff that you maybe would not know. Emily is my former colleague. I mean, I know a lot of these people, so, like, like, I could… I could reach back out to one of them and figure out, like, hey, like.
118 00:18:13.800 ⇒ 00:18:20.720 Robert Tseng: I’m talking… I could… I could… I could, LinkedIn, like, Emily right now, and be like,
119 00:18:23.930 ⇒ 00:18:24.730 Robert Tseng: Oh.
120 00:18:29.410 ⇒ 00:18:31.240 Robert Tseng: Hey, Emily!
121 00:18:32.630 ⇒ 00:18:39.339 Robert Tseng: met… Eli… Weiss last week. Do you know him?
122 00:18:40.510 ⇒ 00:18:48.429 Robert Tseng: you know him well, and, like, I’m just trying to get her to, you know, see if he… I mean, I’m just giving… I’m just, like.
123 00:18:48.960 ⇒ 00:18:49.400 Joules Asuncion: Yeah, yeah, yeah.
124 00:18:49.400 ⇒ 00:18:53.450 Robert Tseng: So I’m just trying to expand, like, your range here, like.
125 00:18:53.450 ⇒ 00:18:54.130 Joules Asuncion: Yeah, yeah.
126 00:18:54.130 ⇒ 00:19:06.259 Robert Tseng: Yeah, so, like, I know that not all of this gets translated into the FigJam, like, I kind of would expect that as you’re experimenting with things, like, you’re kind of building the structure for, like, what your options are, but, like.
127 00:19:06.260 ⇒ 00:19:06.840 Joules Asuncion: Yeah.
128 00:19:07.170 ⇒ 00:19:16.869 Robert Tseng: I don’t know, like, that’s what I see when I click on a message, like, I’m thinking through, I’m gonna try a bunch of different ways to get them to respond. Like, not just…
129 00:19:16.990 ⇒ 00:19:19.959 Robert Tseng: Here’s, like, some random generic message that… and, like.
130 00:19:20.190 ⇒ 00:19:26.780 Robert Tseng: yeah, like, I don’t… like, I just… whatever, like, I… I guess that’s… that’s what I’m… that’s what I’m trying to, like, drive home here.
131 00:19:27.100 ⇒ 00:19:44.130 Robert Tseng: So, I think there needs to be some more creativity, some self, like, some direction in, like, how you… how you do it. You can ask questions on, like, hey, what do you think about this method or that? But, like, I’m… I’m pretty sure that this is not, like, what, you and Luke agreed on yesterday. I watched the meeting yesterday.
132 00:19:45.410 ⇒ 00:19:50.570 Joules Asuncion: Oh, yeah, actually, Luke and I reviewed this, this, this message before sending it out.
133 00:19:55.610 ⇒ 00:20:00.309 Joules Asuncion: Yeah, and you’re just trying things out, but yeah… I was gonna…
134 00:20:00.310 ⇒ 00:20:01.620 Luke Scorziell: Maybe,
135 00:20:02.580 ⇒ 00:20:08.870 Luke Scorziell: like, there… it’s… it’s possible I maybe steered you a little bit wrong on, I know I just… I had made a comment about
136 00:20:09.270 ⇒ 00:20:12.500 Luke Scorziell: Sending, a volume of messages.
137 00:20:12.670 ⇒ 00:20:13.160 Joules Asuncion: Yeah.
138 00:20:13.160 ⇒ 00:20:17.500 Luke Scorziell: And being… not spending too much time on it. But…
139 00:20:18.090 ⇒ 00:20:22.500 Luke Scorziell: Yeah, so apologies if there’s some way that I kind of stepped in here and…
140 00:20:23.110 ⇒ 00:20:24.519 Joules Asuncion: No, no, it’s okay.
141 00:20:25.960 ⇒ 00:20:30.210 Joules Asuncion: Yeah, we can… I can try something out, earlier today.
142 00:20:31.320 ⇒ 00:20:33.209 Robert Tseng: Okay, I mean, like, I… we can…
143 00:20:33.340 ⇒ 00:20:48.370 Robert Tseng: Yeah, sure, sorry if something got lost in translation, like, I think that’s what this call should be, like, kind of to clear up, like, I want us to be very clear on things. Obviously, we’re not, like, not everything is well documented, a lot of this stuff is experimentation-based.
144 00:20:48.370 ⇒ 00:21:05.849 Robert Tseng: And so, like, you know, we’re trying to, like, collectively build the process together. It’s meant to be painful. So, like, you know, appreciate if you just kind of take the feedback. We can go back and forth, like, I… what I’m saying… what I’m saying is not necessarily right. You can push back, which is fine.
145 00:21:05.850 ⇒ 00:21:19.600 Robert Tseng: But yeah, I guess, like, you know, a couple other things, just from looking at Eli, like, Yachtpo is not someone we would really sell to directly, like, when we talk about lead scoring and, like, whatnot, like, they’re a partner, possibly, like, all of our clients are, like…
146 00:21:19.600 ⇒ 00:21:22.220 Robert Tseng: Wow, I can’t believe I have 70 connections with this guy, but like…
147 00:21:22.550 ⇒ 00:21:41.689 Robert Tseng: A lot of, like, our clients use Yachtpo, and I do go to Yachtpo events, like, I… they do, like, a… they host, like, a monthly event in New York. I go to those things, or whatever, so I already have, like, a warm connection to Yachtpo, like, even if I don’t personally know Eli, like, I know, like, some of his other… other… other peers.
148 00:21:41.870 ⇒ 00:21:53.819 Robert Tseng: Yeah, so, like, I guess, like, this is… this is probably not the best one to go with. But, like, I don’t know, maybe OneSkin, for example? I think this is a product company, or this is some sort of…
149 00:21:53.820 ⇒ 00:21:55.569 Joules Asuncion: That is an e-commerce.
150 00:21:56.040 ⇒ 00:21:59.870 Robert Tseng: Great. Biotech, e-com, yeah.
151 00:22:00.340 ⇒ 00:22:15.970 Robert Tseng: Yeah, like, I think this is great. Like, this is actually probably within our ICP. Like, I think, you know, I don’t know how big they are, but, like, I could probably do some deep research to figure out, they’re probably not that big. 4,000 reviews, you know, I’m gonna just…
152 00:22:17.060 ⇒ 00:22:29.470 Robert Tseng: guess that they’re, like, somewhere… they’re probably, like, maybe 10… I mean, I… they could be… they could be big, like, I’m not really sure. What’s… what’s their average order volume? Or, like, their average, price?
153 00:22:30.260 ⇒ 00:22:35.020 Robert Tseng: 200… okay, so I’m just gonna guess AOV is, like, around…
154 00:22:35.600 ⇒ 00:22:55.890 Robert Tseng: 150, 5,000 reviews, they usually do that over the 6 months. Like, I mean, yeah, there’s a couple ways I could, like, kind of just guess at, like, what their market size is. Like, yeah, actually, this, you know, let’s just say this is actually a pretty good fit for us. So, like, yeah, I think this would be one that’s like, okay, yeah, I mean, I would want to try to figure out who Jess is.
155 00:22:56.300 ⇒ 00:22:56.850 Joules Asuncion: Yeah.
156 00:22:57.190 ⇒ 00:23:05.100 Robert Tseng: Yeah, so… I know, like, we were trying to, like, qualify leads, like,
157 00:23:05.370 ⇒ 00:23:13.300 Robert Tseng: With every event connection that we get, everyone should get a message, but then, like, who we decide to follow up with and do more research on, like.
158 00:23:13.540 ⇒ 00:23:30.679 Robert Tseng: I don’t think Eli would get a third message. I mean, I know I just sent him one, but like… but like Jess, I would probably go and try to find a way to get her… get a third message from her, like, to her. Like, I think this is, like, a good target for us. I would look at this account, I would look at a few people here.
159 00:23:31.680 ⇒ 00:23:33.120 Robert Tseng: So, let’s see…
160 00:23:33.240 ⇒ 00:23:41.850 Robert Tseng: Oh, okay, Alex Lee, CMO, great. And, oh, Ecom, I think these are all good personas, even the CEO.
161 00:23:42.520 ⇒ 00:23:43.570 Joules Asuncion: Yeah.
162 00:23:44.610 ⇒ 00:23:49.720 Robert Tseng: Yeah, so let’s say… Who do they have here?
163 00:23:51.230 ⇒ 00:23:56.299 Robert Tseng: Allison, Matt. Okay, well, I do know… oh, Clint.
164 00:23:56.850 ⇒ 00:23:59.299 Robert Tseng: Great. Clinton’s a partner of ours.
165 00:23:59.610 ⇒ 00:24:06.030 Robert Tseng: I look at Clint, I go into Slack, And I’m just gonna go… Look for…
166 00:24:09.380 ⇒ 00:24:10.359 Robert Tseng: Oh, dear.
167 00:24:16.420 ⇒ 00:24:17.480 Robert Tseng: Oh…
168 00:24:24.800 ⇒ 00:24:25.630 Joules Asuncion: Oh, there.
169 00:24:27.650 ⇒ 00:24:32.809 Robert Tseng: Sorry, my laptop is just so slow right now, I cannot even navigate this.
170 00:24:33.280 ⇒ 00:24:36.759 Joules Asuncion: Yeah, I think MacBook has a problem with the OS update lately.
171 00:24:36.760 ⇒ 00:24:37.540 Robert Tseng: Yeah.
172 00:24:40.090 ⇒ 00:24:44.230 Robert Tseng: Hey, Clint, do you know, from…
173 00:24:46.510 ⇒ 00:24:47.370 Joules Asuncion: one skin.
174 00:24:47.860 ⇒ 00:24:49.310 Robert Tseng: One skin.
175 00:24:53.020 ⇒ 00:25:05.209 Robert Tseng: Right, yeah, like, so I’m just, like, you know, we’re… we’re trying to, like, find ways into this account. Like, it’s like, yes, Jessica was, like, the first… first person, and we can…
176 00:25:05.250 ⇒ 00:25:13.679 Robert Tseng: we can, like, build that relationship with her, try to, like, be helpful for her, but I also want to go and, like, hit up all her other coworkers. So, like, I don’t know, like, this…
177 00:25:14.580 ⇒ 00:25:19.470 Robert Tseng: This… this dude… Finance, Ops, CX…
178 00:25:20.050 ⇒ 00:25:24.320 Robert Tseng: Dude, I haven’t talked to Alex in a long time, but okay.
179 00:25:37.020 ⇒ 00:25:43.949 Robert Tseng: CMO, Matt, and… Oh, and she’s LA-based.
180 00:25:44.300 ⇒ 00:25:45.820 Robert Tseng: Interesting.
181 00:25:59.170 ⇒ 00:26:01.080 Robert Tseng: Oh, and Julia, okay.
182 00:26:03.610 ⇒ 00:26:04.180 Robert Tseng: Oh, boy.
183 00:26:04.180 ⇒ 00:26:05.659 Luke Scorziell: You guys worked with them from college?
184 00:26:06.920 ⇒ 00:26:15.150 Robert Tseng: We’ve… we did, like, a pilot with them. I met them at a conference in October. We went to, like, a…
185 00:26:15.590 ⇒ 00:26:20.619 Robert Tseng: I went to, like, a… A conference in LA. Why, do you… do you know Jess? Or Julia?
186 00:26:21.390 ⇒ 00:26:29.940 Luke Scorziell: Yes, not… I worked with them on another project, or on another client.
187 00:26:29.940 ⇒ 00:26:30.770 Robert Tseng: Oh, yeah?
188 00:26:30.970 ⇒ 00:26:33.239 Luke Scorziell: And we were, like, partnered with them.
189 00:26:35.450 ⇒ 00:26:36.260 Robert Tseng: Cool.
190 00:26:37.000 ⇒ 00:26:42.150 Luke Scorziell: But I think I know… A mutual guy that I know knows Julia.
191 00:26:42.520 ⇒ 00:26:49.119 Robert Tseng: Okay, yeah, I know Amy. Amy is, like, their CPO that they just got, that they just hired. Like, we were…
192 00:26:49.120 ⇒ 00:27:06.050 Robert Tseng: we did, like, a small thing with them, and, like, they were hiring for data engineering, like, I was trying to, like, get Brainforce to be kind of the partner they worked with, but they ended up going with someone else, so… But yeah, no, I think a warm, warm connection, like, I know, I know them, I met, I met, like, a few of their folks in person last year.
193 00:27:06.280 ⇒ 00:27:07.140 Luke Scorziell: Awful.
194 00:27:07.660 ⇒ 00:27:20.159 Robert Tseng: Yeah, okay, my computer’s not being very helpful right now, I probably need a reboot or something, but yeah, I guess, like, I wanted to just click through this, just so you can kind of understand, like.
195 00:27:20.160 ⇒ 00:27:22.239 Joules Asuncion: how I’m approaching the account.
196 00:27:22.240 ⇒ 00:27:25.240 Robert Tseng: So… Maybe step one?
197 00:27:25.370 ⇒ 00:27:26.210 Robert Tseng: like…
198 00:27:26.220 ⇒ 00:27:31.720 Robert Tseng: Yeah, we got… we got the connection from them, so this… that’s the list that we’re… that we’re following up with.
199 00:27:31.720 ⇒ 00:27:56.609 Robert Tseng: Everybody gets the first message, would ideally be a little bit more tailored, you know, talking about a specific insight we got, or asking a relevant question to them based off of a post that they have, or somebody that they know in their network. You know, we just, like, we need to establish that connection in the second message. And then, like, if anybody is gonna get a third message, they have to be within our ICP. So, like, I think OneSkin is a good fit.
200 00:27:56.610 ⇒ 00:28:10.970 Robert Tseng: Like, and I would probably try to connect with, like, 2 or 3 other people, there, like, that are decision makers. So at their size, brand, like, a CEO, a CMO, like, that type of persona is, like, the person I would go after.
201 00:28:11.030 ⇒ 00:28:15.370 Robert Tseng: If we have somebody that we know that’s a warm connection.
202 00:28:15.370 ⇒ 00:28:35.859 Robert Tseng: Which, you may not know that, just from looking at my… my list, we would have to go back and forth a bit. Like, but yeah, if it’s a partner, like, Clint… Clint will respond today, he’ll… he’ll let me know if, like, he knows… if he knows this person, and, like, if they can make a warm intro, that would be great. Otherwise, like, you know, we just… we kind of move on. So, like…
203 00:28:35.860 ⇒ 00:28:36.540 Robert Tseng: Yeah.
204 00:28:36.540 ⇒ 00:28:52.310 Robert Tseng: all in all, like, you know, maybe, like, 10-15 minutes per account to kind of, like, kind of go through that checklist. I’m okay with taking that long, because we’re not doing high volume. You know, we’re only, like, going through, like, 20, 30 accounts, like, you know, from…
205 00:28:52.310 ⇒ 00:28:58.650 Robert Tseng: And that could be, like, over the course of, like, a couple days, kind of thing. So, I think that’s…
206 00:28:58.650 ⇒ 00:29:07.430 Robert Tseng: at least that’s how I think we should, you know, leverage LinkedIn and to go and go after some of these people.
207 00:29:07.770 ⇒ 00:29:09.310 Joules Asuncion: So.
208 00:29:09.430 ⇒ 00:29:15.699 Robert Tseng: I don’t know, hopefully that was helpful, just to kind of, like, go through, like, some of those.
209 00:29:16.410 ⇒ 00:29:20.520 Robert Tseng: Yeah, I guess, like, any thoughts, questions on that?
210 00:29:21.730 ⇒ 00:29:22.650 Joules Asuncion: Oh, no, I’m there.
211 00:29:22.650 ⇒ 00:29:30.129 Luke Scorziell: I had specifically told you, like, or I don’t know who was on these, but I think I said, like, two to three minutes and tried to do a high volume, so that was my bad.
212 00:29:30.570 ⇒ 00:29:33.080 Joules Asuncion: Yeah, yeah. Oh, no. Yeah, we’re trying to do some, like.
213 00:29:33.080 ⇒ 00:29:41.649 Robert Tseng: At some point, it’ll get, it’ll get, like, it’ll become shorter, but, like, I mean, we’re not asking Jed to do crazy volume right now, so, like, I do want you to kind of, like, kind of…
214 00:29:41.920 ⇒ 00:29:58.390 Robert Tseng: have a little bit more time on each account, right? So… but eventually, you’re gonna know how to qualify and rip these off, like, really, really quickly. So, so yeah, I’m not worried about, like, setting a time limit on you per account right now. Like, I’d rather you kind of get some learnings about, like.
215 00:29:58.430 ⇒ 00:30:10.780 Robert Tseng: hey, like, this is how I’m approaching this account. They’re not an ICP, but I’m gonna send them, like, a second message. This is, like, the connection point. Like, it’s… yeah, like, in… whatever. And then…
216 00:30:10.780 ⇒ 00:30:26.550 Robert Tseng: It’s like, oh, they are at ICP, I’ve connected with 2 or 3 other people within their target, like, you know, and I don’t know, just kind of… like, that to me is more helpful than, like, I don’t know, just giving me, like, a list of, like, I hit 20 leads today, right?
217 00:30:26.550 ⇒ 00:30:27.230 Joules Asuncion: Yeah, yeah.
218 00:30:27.410 ⇒ 00:30:40.919 Robert Tseng: I won’t be able to, like, give you feedback on, like… I’m like, wow, that sounds great, like, does that mean you want to do, like, 50? Like, I don’t know, like, it doesn’t necessarily… you know, more quantity is not necessarily, like, what I’m… what I want, so…
219 00:30:41.210 ⇒ 00:30:42.770 Joules Asuncion: Gotcha. Okay.
220 00:30:42.770 ⇒ 00:30:43.410 Robert Tseng: Cool.
221 00:30:45.320 ⇒ 00:30:54.389 Robert Tseng: Yeah, I guess I have a hard stop in, like, 3 minutes, so I guess anything else that we can just quickly touch on from stand-up that I didn’t cover?
222 00:30:55.380 ⇒ 00:30:57.670 Joules Asuncion: No, I’m all good. I’m all good on my end.
223 00:30:57.890 ⇒ 00:30:58.420 Robert Tseng: Yeah.
224 00:30:59.970 ⇒ 00:31:08.739 Robert Tseng: And then, what about the others? Ryan, I know you were supposed to send me something to review for… over the weekend, so I guess, is that still on track?
225 00:31:09.540 ⇒ 00:31:17.229 Ryan Brosas: Yeah, yeah, I will be sending that, end of day. I’m still, like, working on it today, and yeah.
226 00:31:19.100 ⇒ 00:31:26.919 Ryan Brosas: Still need to add more stuff here, but definitely it’s in progress. I can send it by, yeah, end of day, like, half the day.
227 00:31:27.200 ⇒ 00:31:38.289 Robert Tseng: Okay, great. Yeah, and then, like, I guess one more thing on… for Jed, like, the, I guess there isn’t a ticket for this. I thought there totally was, like,
228 00:31:39.900 ⇒ 00:31:44.610 Robert Tseng: Like, the Circle Back campaign, I’m not seeing a ticket here.
229 00:31:44.940 ⇒ 00:31:50.530 Robert Tseng: Circle… back.
230 00:31:54.430 ⇒ 00:32:02.520 Robert Tseng: Outreach, Q4, Q1… broader targets… no…
231 00:32:05.750 ⇒ 00:32:09.190 Robert Tseng: Okay, well… I guess what I…
232 00:32:09.400 ⇒ 00:32:14.899 Robert Tseng: am trying to say here… oh, I’m not sharing my screen anymore.
233 00:32:29.120 ⇒ 00:32:30.370 Robert Tseng: Ew…
234 00:32:45.030 ⇒ 00:32:55.889 Robert Tseng: Yeah, so, like, I’m saying there’s an end-of-year circle back campaign. I feel like I’ve talked about this, and maybe this didn’t end up making it into a ticket, so,
235 00:32:56.380 ⇒ 00:33:00.870 Robert Tseng: I will just create one now. I don’t really know why I didn’t create one.
236 00:33:01.250 ⇒ 00:33:04.090 Robert Tseng: So, end of year, circle back.
237 00:33:05.880 ⇒ 00:33:10.109 Robert Tseng: Campaign. Like, what this is, is, like,
238 00:33:11.320 ⇒ 00:33:19.829 Robert Tseng: Going back to all leads, that have, like, that…
239 00:33:19.960 ⇒ 00:33:24.390 Robert Tseng: Are in circle, back, lost, you know, etc.
240 00:33:24.880 ⇒ 00:33:33.650 Robert Tseng: Sharing a drafting an update email… LinkedIn… message…
241 00:33:34.390 ⇒ 00:33:40.180 Robert Tseng: on, like, Rain Forge end-of-year recap, you know.
242 00:33:40.720 ⇒ 00:33:51.230 Robert Tseng: Pace studies, wins, some… and, like, you know, something… Good.
243 00:33:52.110 ⇒ 00:33:56.649 Robert Tseng: I guess, leading with a thinking of…
244 00:33:56.920 ⇒ 00:34:10.869 Robert Tseng: Thought of… of you when we… We’re working… on… X with Y… And, you know…
245 00:34:11.330 ⇒ 00:34:24.730 Robert Tseng: happy holidays kind of thing. Like, that’s, you know, that’s all… that’s all I want. So, like, I don’t expect this to be done today. I think this is more of, like, a… would like to send it out probably, like, before we… before we’re off for the holidays, so…
246 00:34:24.730 ⇒ 00:34:25.310 Joules Asuncion: Gotcha.
247 00:34:25.310 ⇒ 00:34:44.050 Robert Tseng: I guess, you know, this is a bit more open-ended, like, I assigned you this task because I want you to… I want to see you kind of put together a brief and, like, really work, like, with a few different people, right? You need… you’re gonna need, like, need marketing assets, help from, you know.
248 00:34:44.050 ⇒ 00:34:57.320 Robert Tseng: And, Ryan, you’re gonna need, like, content, like, or copy review from Luke, and, like, you know, we’re gonna… you’re gonna basically need to, you know, give… give Robert a, like.
249 00:34:57.490 ⇒ 00:34:58.650 Robert Tseng: a…
250 00:34:59.390 ⇒ 00:35:14.839 Robert Tseng: final campaign brief to sign off on. So, you know, there’s… I think it’s just, like, a good, like, final project for, like, the year, so that you can leverage all the different things that you should have learned by now about Brainforge,
251 00:35:15.040 ⇒ 00:35:28.380 Robert Tseng: you know, leveraging the HubSpot filters, leveraging, like, Notion, kind of how we are running campaigns where they’re stored, collaborating across, like, the other… your other peers at this point.
252 00:35:28.690 ⇒ 00:35:29.020 Joules Asuncion: Yeah.
253 00:35:29.020 ⇒ 00:35:45.980 Robert Tseng: and being able to, like, put, you know, put something, like, in front of me for… for, me to, like, review and, like, kind of give you approval to run. So that’s… that’s kind of why I kind of gave you this project. So, I will just assign it and make that due.
254 00:35:46.210 ⇒ 00:35:56.789 Robert Tseng: Tuesday, hopefully that gives you a few days to work on it. I expect this to take at least, you know, 5 hours to kind of go end-to-end with all the back and forths.
255 00:35:57.010 ⇒ 00:35:58.139 Joules Asuncion: Yeah.
256 00:35:58.590 ⇒ 00:35:59.330 Robert Tseng: Yeah.
257 00:36:00.040 ⇒ 00:36:03.860 Robert Tseng: And… Okay, does that… does that make sense?
258 00:36:04.130 ⇒ 00:36:05.120 Joules Asuncion: Yeah, of course.
259 00:36:05.120 ⇒ 00:36:06.200 Robert Tseng: Okay, great.
260 00:36:06.540 ⇒ 00:36:08.340 Robert Tseng: Cool.
261 00:36:08.620 ⇒ 00:36:13.729 Robert Tseng: Yeah, alright, I think this was our first day of running sprints. I know it was kind of like…
262 00:36:13.790 ⇒ 00:36:25.510 Robert Tseng: clunky, like, I just… I just, like… I’m gonna sometimes be there, sometimes not, like, for now, I’m gonna try to be consistent and staying… staying and coming… coming daily, but…
263 00:36:25.510 ⇒ 00:36:34.350 Robert Tseng: I’m sure when the new year picks up, like, there’s no way I’m gonna be able to, so I just, you know, I’m gonna do my best to, like, try to get this running smoothly, like…
264 00:36:34.720 ⇒ 00:36:46.640 Robert Tseng: Everybody’s creating their own tickets. If something is not in a ticket, then you push back and you say, like, you know, it’s not in a ticket, and, like, don’t wait for me to come onto this call and be like.
265 00:36:47.040 ⇒ 00:37:03.899 Robert Tseng: talking about something that doesn’t exist on the board, otherwise, you know, we’re just gonna sit here and kind of spend the time to, like, create the ticket on the call, which is fine, like, things will always fall through the cracks at this point, but, would prefer if we can just, you know.
266 00:37:05.130 ⇒ 00:37:13.080 Robert Tseng: be on top of, be on top of your own… be on top of your own work, I guess. So, yeah.
267 00:37:13.430 ⇒ 00:37:38.419 Robert Tseng: I guess other than that, this should close out what we worked on this week. So this gives me a sense of, like, okay, we scoped out 40 tickets, 40 points, we only completed 50%, and then, you know, next week, that helps me to adjust, like, okay, maybe are we overestimating? Why are the completion rates so low? Like, I would expect it to be closer to 80%, and I think the scope
268 00:37:38.420 ⇒ 00:37:44.320 Robert Tseng: needs to be higher, so I think there’s… these are the types of, like, operational adjustments that I need to make.
269 00:37:45.650 ⇒ 00:37:52.530 Robert Tseng: on a weekly basis, like, when I’m looking at this, yeah, when I’m reviewing, like, this team’s work.
270 00:37:54.090 ⇒ 00:38:02.319 Robert Tseng: Okay. Does that… does that all make sense? Like, I’m just trying to be very transparent about, like, how… how we’re running this… how we’re running this team at this point.
271 00:38:03.010 ⇒ 00:38:04.160 Joules Asuncion: Yeah, of course.
272 00:38:06.230 ⇒ 00:38:13.100 Robert Tseng: Okay, so that’s that. Any other questions? Just kind of leaving Slack. I feel like people have been better at
273 00:38:13.100 ⇒ 00:38:29.839 Robert Tseng: kind of leaving updates. Obviously, other people are jumping in and leaving comments, so, yeah, I think that’s still the best way to get feedback right away. Otherwise, if I don’t see you again, which maybe I will, yeah, I guess have a good weekend, and I’ll talk to you on Monday.
274 00:38:30.350 ⇒ 00:38:30.940 Joules Asuncion: Yeah.
275 00:38:30.940 ⇒ 00:38:31.960 Robert Tseng: Okay, alright.
276 00:38:31.960 ⇒ 00:38:33.400 Joules Asuncion: Happy weekend, team.
277 00:38:34.460 ⇒ 00:38:35.370 Ryan Brosas: Boo again.