Meeting Title: Daily GTM Stand Up Date: 2025-12-17 Meeting participants: Fireflies.ai Notetaker Joules, Joules Asuncion, Luke’s Notetaker, Luke Scorziell, Ryan Brosas, Robert Tseng
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1 00:04:13.570 ⇒ 00:04:14.859 Luke Scorziell: How’s it going, Jad?
2 00:04:17.810 ⇒ 00:04:19.029 Joules Asuncion: Hey, how are you doing?
3 00:04:20.089 ⇒ 00:04:20.759 Luke Scorziell: Good.
4 00:04:21.149 ⇒ 00:04:22.229 Joules Asuncion: Awesome.
5 00:04:28.559 ⇒ 00:04:29.839 Luke Scorziell: Wrapping up the week.
6 00:04:30.129 ⇒ 00:04:32.909 Luke Scorziell: Alright, oh no, it’s Wednesday. Dude, it feels like Friday.
7 00:04:33.470 ⇒ 00:04:35.960 Ryan Brosas: Hey, good morning!
8 00:04:37.040 ⇒ 00:04:38.520 Luke Scorziell: Morning, how’s it going, Ryan?
9 00:04:39.510 ⇒ 00:04:47.759 Ryan Brosas: Yeah, I’m pretty, well, drained. I just… well, I’m trying to, like.
10 00:04:47.910 ⇒ 00:04:57.249 Ryan Brosas: stretch my… my strategy muscles. So, yeah, I think that’s a start, so, I just need to, start doing that again.
11 00:04:58.410 ⇒ 00:05:01.999 Luke Scorziell: Yeah, did you see the message that I sent, or what are you kind of referring to?
12 00:05:02.590 ⇒ 00:05:09.479 Ryan Brosas: The… yeah, I saw some of it, like, this is a good, like, message mining, and also the…
13 00:05:09.670 ⇒ 00:05:16.989 Ryan Brosas: I will, I will message, message on… I think the sequence that you sent, I will be, messaging later.
14 00:05:17.730 ⇒ 00:05:21.160 Ryan Brosas: Yeah, and, you know, Phil, we can always adjust, too, so I just wanted to.
15 00:05:22.610 ⇒ 00:05:28.279 Luke Scorziell: Yeah, good to, kind of give you some… Some ideas, and then,
16 00:05:28.440 ⇒ 00:05:30.589 Luke Scorziell: And we can kind of go from there, too, so…
17 00:05:30.690 ⇒ 00:05:33.010 Luke Scorziell: Would love to hear Robert’s perspective as well.
18 00:05:34.740 ⇒ 00:05:40.000 Robert Tseng: Oh, on the… on the brief, I haven’t clicked on Luke’s version yet.
19 00:05:41.420 ⇒ 00:05:42.330 Luke Scorziell: All good.
20 00:05:42.760 ⇒ 00:05:44.059 Robert Tseng: What’s scary?
21 00:05:52.170 ⇒ 00:05:58.830 Robert Tseng: Okay, well, I mean, yeah, I guess, I’ll just spin my screen, and then we can kind of go into it.
22 00:06:00.380 ⇒ 00:06:01.330 Robert Tseng: Personality.
23 00:06:04.380 ⇒ 00:06:14.409 Robert Tseng: Alright, I’ll just go full window. Alright, so, once again, I’m not done, and I will probably not group these. Okay, so I’m just gonna cover stuff that’s…
24 00:06:14.870 ⇒ 00:06:19.750 Robert Tseng: and review… well, maybe I’ll just work my way down. Okay, so…
25 00:06:20.480 ⇒ 00:06:25.329 Robert Tseng: This is the January Ventures thing that kind of came up earlier today.
26 00:06:26.230 ⇒ 00:06:29.569 Robert Tseng: So this was around…
27 00:06:31.510 ⇒ 00:06:38.789 Robert Tseng: this message from Luke, is that right? And then, this is for telehealth. Okay, so you’re just basically asking.
28 00:06:39.240 ⇒ 00:06:42.640 Robert Tseng: To learn about how you play. Okay.
29 00:06:42.670 ⇒ 00:06:44.540 Luke Scorziell: Yeah, I mean, I would agree that…
30 00:06:44.540 ⇒ 00:06:49.969 Robert Tseng: Yeah, I would agree with Utam’s feedback here. I think there’s, like, two things that work for us. One is, like, either just, like.
31 00:06:53.570 ⇒ 00:07:01.860 Robert Tseng: yeah, like, hey, you want to exchange notes? If there’s, like, if it’s tied to some events, otherwise, if we’re, like, really just cold pitching them, which we are with the telehealth.
32 00:07:01.870 ⇒ 00:07:11.430 Robert Tseng: Kind of offering some sort of value up front. I think, like, Luke, you were saying, okay, well, maybe just, like, having 3 links that they click on to… is probably too…
33 00:07:11.430 ⇒ 00:07:22.939 Robert Tseng: too much, because a stranger may not want to click on links that they receive. I’m fine with you testing that, like, I think, like, I think what you wrote seems fine, like, I feel like we could test that for this campaign. Like.
34 00:07:22.940 ⇒ 00:07:37.670 Robert Tseng: I think Bhutan is just sharing his opinion, like, I don’t necessarily agree with him either. It’s not like every time we’ve sent, like, a word dump, like, people actually respond to that, so I think this is, like, we shouldn’t overthink it. I would… if this is what you want to test, like, I would just go for it.
35 00:07:38.490 ⇒ 00:07:39.650 Luke Scorziell: Okay. Yeah, and.
36 00:07:39.650 ⇒ 00:07:40.180 Robert Tseng: Yeah.
37 00:07:40.180 ⇒ 00:07:42.440 Luke Scorziell: Just as I was looking at, like.
38 00:07:43.570 ⇒ 00:07:47.590 Luke Scorziell: the messaging then for, the January Adventures.
39 00:07:48.050 ⇒ 00:07:57.239 Luke Scorziell: campaign, like, it just seems like it’s just two different target audiences, I guess, where, like, this one is going more towards, like, it seems like corporate leaders who probably
40 00:07:57.870 ⇒ 00:07:59.760 Luke Scorziell: Just are busy, don’t really have…
41 00:08:00.130 ⇒ 00:08:04.390 Luke Scorziell: You know, a ton of time, whereas, like, with this one, we’re offering, like, a straight, like.
42 00:08:05.260 ⇒ 00:08:09.509 Luke Scorziell: hey, would you want to get, basically, on, like, our 3-week sprint? Like, I thought that was pretty,
43 00:08:11.030 ⇒ 00:08:17.070 Luke Scorziell: like, a smart kind of point of view, I guess, for that messaging, to just.
44 00:08:17.070 ⇒ 00:08:18.200 Robert Tseng: Yeah, yeah.
45 00:08:19.240 ⇒ 00:08:27.680 Luke Scorziell: kind of encouraging them to get on that, kind of giving more background and explainer on what it is, how it can help them over the messages, versus, like, the telehealth one.
46 00:08:28.050 ⇒ 00:08:32.500 Luke Scorziell: I guess for me, yeah, felt a little more, like, you’re pitching, like.
47 00:08:33.030 ⇒ 00:08:35.140 Luke Scorziell: You know, heads of departments, or…
48 00:08:35.460 ⇒ 00:08:35.840 Robert Tseng: Yep.
49 00:08:35.840 ⇒ 00:08:37.690 Luke Scorziell: C-suite and above, so, like, there’s…
50 00:08:38.600 ⇒ 00:08:40.020 Luke Scorziell: Might not have time, I don’t know.
51 00:08:40.730 ⇒ 00:08:47.409 Robert Tseng: Okay. Yeah, no, I mean, I think, once again, like, I would rather us just, like, experiment, push things out. Obviously, it should kind of…
52 00:08:47.700 ⇒ 00:08:56.799 Robert Tseng: like, I do think that, yeah, you’re right, these are two different audiences, and, yeah, I don’t think we need to overthink and over-edit these things. Like, I think we should just test it.
53 00:08:56.800 ⇒ 00:09:09.479 Robert Tseng: While knowing, like, we know what has worked and what hasn’t worked in some sense, so I think that’s the feedback that I provide, but, like, I don’t want to be, like, writing the copy, I guess, so I’m fine with you guys making decisions on what you want to test out.
54 00:09:10.260 ⇒ 00:09:10.840 Luke Scorziell: Cool.
55 00:09:11.290 ⇒ 00:09:16.840 Robert Tseng: Okay, so that’s that. And then stuff that’s in progress, I’m gonna…
56 00:09:17.170 ⇒ 00:09:21.410 Robert Tseng: Okay, you have some video editing thing, we have… alright, Jed, how’s this going?
57 00:09:24.260 ⇒ 00:09:25.770 Joules Asuncion: Hello, I’m sorry, can you hear me, guys?
58 00:09:26.030 ⇒ 00:09:26.560 Robert Tseng: Yep.
59 00:09:27.140 ⇒ 00:09:44.739 Joules Asuncion: Yeah, I actually revisit the meeting that we had with, me and Hannah. So, I’m trying to get, like, at least, Hannah can shadow me, or Ryan, when sending… when sending a, Mofu sequence for AICX Summit.
60 00:09:44.910 ⇒ 00:09:46.060 Joules Asuncion: Or this day.
61 00:09:48.020 ⇒ 00:09:53.210 Robert Tseng: Okay, so, yeah, I mean, I… there’s an expectation that you’re going to message all of them by tomorrow, right?
62 00:09:53.210 ⇒ 00:09:53.740 Joules Asuncion: Yeah.
63 00:09:54.100 ⇒ 00:09:57.570 Robert Tseng: Okay, great. Alright, so I’ll do that.
64 00:09:57.810 ⇒ 00:10:05.110 Robert Tseng: And then, yeah, this measurement spreadsheet, so I kind of put some stuff here. Yeah, I guess I’m not gonna cover stuff unless it’s tomorrow.
65 00:10:06.580 ⇒ 00:10:12.389 Robert Tseng: Calicom, we didn’t end up setting… I think we kicked this to the next cycle, so I’m gonna kick this to the next cycle.
66 00:10:12.600 ⇒ 00:10:18.589 Robert Tseng: What is it? Contextual legal demo? Something that Holly… I’m not gonna touch Holly’s stuff.
67 00:10:18.990 ⇒ 00:10:25.579 Robert Tseng: Partner request supplies… What is… what is this, Ryan? Do we…
68 00:10:26.050 ⇒ 00:10:35.659 Ryan Brosas: That is, well, I think this is related to content, but, it’s pretty much, Reddit marketing, so…
69 00:10:35.790 ⇒ 00:10:51.259 Ryan Brosas: I… yeah, as I said, I will be doing that as… I think this week. I’m still, like, figuring out Reddit of how mark… how marketing does on that platform, but yeah, I will be doing that this…
70 00:10:51.260 ⇒ 00:10:51.760 Robert Tseng: Okay.
71 00:10:51.760 ⇒ 00:10:52.670 Ryan Brosas: Great.
72 00:10:53.370 ⇒ 00:10:59.339 Ryan Brosas: So, for the content strategy, well, I did that early morning as, you know,
73 00:10:59.630 ⇒ 00:11:02.940 Ryan Brosas: fresh ideas, and, you know, I can…
74 00:11:02.940 ⇒ 00:11:03.260 Robert Tseng: church.
75 00:11:03.650 ⇒ 00:11:09.740 Ryan Brosas: Clearly, so I’m currently doing that. Later… Do I have a ticket for this, by the way?
76 00:11:09.840 ⇒ 00:11:16.870 Ryan Brosas: For the content strategy, I think with the lab, or… let me check.
77 00:11:17.270 ⇒ 00:11:18.579 Ryan Brosas: If not.
78 00:11:18.730 ⇒ 00:11:21.310 Robert Tseng: Whatever, I’m just gonna create one. So, content…
79 00:11:21.860 ⇒ 00:11:27.310 Ryan Brosas: Yeah, it’s, it’s on to-do cycle. I will move it to in progress, or the-do.
80 00:11:27.310 ⇒ 00:11:27.970 Robert Tseng: Okay.
81 00:11:29.660 ⇒ 00:11:31.149 Ryan Brosas: Oi, masal na kayo.
82 00:11:31.150 ⇒ 00:11:31.770 Robert Tseng: Yeah.
83 00:11:31.900 ⇒ 00:11:33.220 Robert Tseng: Okay, great.
84 00:11:36.060 ⇒ 00:11:44.219 Robert Tseng: Yeah, okay, I don’t have time to review this today, but, like, I guess, you know, I kind of… this is in response to things that I had shared with
85 00:11:44.680 ⇒ 00:11:51.970 Robert Tseng: between… like, yeah, I… yeah, I guess… Just to reiterate, so… I guess…
86 00:11:52.180 ⇒ 00:12:07.200 Robert Tseng: this is… I don’t expect this to be done by, like, this week, but I do want to be having conversations about it every week leading up to the end of the year. So, from the top down, we should know, like, what are all the different things that we need to have going, and I think grabbing, kind of.
87 00:12:07.550 ⇒ 00:12:23.629 Robert Tseng: kind of ideas from that video that I shared with you guys is a good pop-down approach. And then Ryan, from the bottoms up, needs to share, like, what have we already tried? What are all the different things that we have? So, it’s all in one place. I mean, I understand we have this content page.
88 00:12:24.010 ⇒ 00:12:25.760 Robert Tseng: But, like.
89 00:12:26.330 ⇒ 00:12:30.300 Robert Tseng: I don’t know, to me, this is just a bit… this is more of an operational, like…
90 00:12:30.470 ⇒ 00:12:47.350 Robert Tseng: space, it’s not organized, like, I just wanted to have, like, one doc. Anybody can go in, know what our content strategy is, and I mean, I already tried to do some of this with, like, the content to pipeline, so whether you want to consolidate or put it on the same, like, I don’t really care, but, like.
91 00:12:48.690 ⇒ 00:13:03.370 Robert Tseng: objectives, metrics that we’re looking at, rhythms, workflows, like, I think this is, like, bare bones for, like, what I would expect from this. I don’t think you have to reinvent the wheel. I think you can kind of take this and rebuild off of it, but,
92 00:13:03.790 ⇒ 00:13:22.970 Robert Tseng: yeah, like, I think we’re just trying to have something set up going into the new year. So, whether or not, like, Luke ends up leading this, or we end up… he ends up, you know, we end up needing to bring in someone else, like, I want to be able to hand this to them and be like, you’re running this. And, like, I think that’s… that’s the… that’s the… that’s the goal, so…
93 00:13:22.970 ⇒ 00:13:25.100 Robert Tseng: Yeah, I guess, like.
94 00:13:25.460 ⇒ 00:13:41.059 Robert Tseng: he kind of needs to know what we’ve tried, and I think some of this is already there. We used to do LinkedIn posting and daily comments, so we would have a list of influencers that we would go and basically do comments on to, like, to extend reach.
95 00:13:41.060 ⇒ 00:13:52.939 Robert Tseng: We would have strategic accounts that we’re following through Sales Navigator. We would leave a comment and engage with every one of their posts, because they’re either within our ICP, or they’re also targeting the same people in our ICP.
96 00:13:53.080 ⇒ 00:14:03.879 Robert Tseng: And then there’s, I guess, the partnership stuff we’ve kind of, like, scratched. So, like, some of this is a little bit outdated at this point, but, like, that’s… that’s what I’m… that’s what I’m wanting to see come out of this.
97 00:14:03.880 ⇒ 00:14:17.420 Robert Tseng: That’s only on the content engagement piece. Then there’s the content creation side that’s not being captured in this previous talk. And so, whatever, like, this thing that Ryan shared is supposed to end up becoming.
98 00:14:17.550 ⇒ 00:14:33.860 Robert Tseng: like, I’m happy to come and, like, build out the structure if you guys need that, like, but I wanted you to at least take a first pass before I go in and gut it. So, I’d rather you just throw everything that you can in there, so that
99 00:14:34.020 ⇒ 00:14:48.229 Robert Tseng: as much context as possible is… is in here, and then I can… I can clean it up, similar to how I restructured the campaign, like, I don’t mind doing this, doing this type of exercise, but I just wanted to be clear, like.
100 00:14:48.240 ⇒ 00:14:58.540 Robert Tseng: the goals, like, the different stages, or, like, the different workflows, like, I think, like, this… this is… this is what I’m… this is what I’m looking for. Similar to what I built on the campaign side.
101 00:14:59.050 ⇒ 00:15:23.719 Ryan Brosas: Yeah, that sounds good. I’m just, like, dumping all of my data, then this is, like, our raw, like, dumping what we did, and how we can do it much better, and also, like, recurring other sources from expert, also, to incorporate of our current one, and I will, like, look on the, the current structure, and I will implement that also.
102 00:15:23.720 ⇒ 00:15:24.520 Ryan Brosas: as well.
103 00:15:26.530 ⇒ 00:15:31.760 Robert Tseng: Great. So, yeah, I mean, I’d like to review this over the weekend, so, like, I, you know, if we’re gonna just…
104 00:15:32.070 ⇒ 00:15:37.769 Robert Tseng: yeah, I’d like to just have… I’d like to have this over by Friday, so I think that’s… that’s kind of my request here.
105 00:15:38.370 ⇒ 00:15:39.620 Ryan Brosas: Yeah, that’s not it.
106 00:15:39.620 ⇒ 00:15:40.240 Robert Tseng: Okay.
107 00:15:42.650 ⇒ 00:15:48.699 Robert Tseng: Ugh, I always forget that you can’t change the deadline straight from here.
108 00:15:49.180 ⇒ 00:15:55.119 Robert Tseng: End of this week. Great. Okay, anything else that I’m missing?
109 00:15:59.410 ⇒ 00:16:01.220 Robert Tseng: That we want to discuss on this call?
110 00:16:05.450 ⇒ 00:16:13.250 Joules Asuncion: I already sent the… the… the HubSpot report, or rather, I translate it to a dashboard.
111 00:16:13.500 ⇒ 00:16:18.280 Joules Asuncion: I already copied the link for the question. I don’t know if you see it already.
112 00:16:18.790 ⇒ 00:16:19.229 Robert Tseng: Where is it?
113 00:16:19.230 ⇒ 00:16:19.920 Joules Asuncion: Thank you.
114 00:16:20.170 ⇒ 00:16:28.300 Joules Asuncion: Huh, it’s, it’s Jew yesterday. I think I mentioned you.
115 00:16:28.570 ⇒ 00:16:29.960 Joules Asuncion: on the comment.
116 00:16:37.200 ⇒ 00:16:38.220 Robert Tseng: Here.
117 00:16:40.000 ⇒ 00:16:42.639 Robert Tseng: Yeah, I guess…
118 00:16:45.950 ⇒ 00:16:52.490 Robert Tseng: I’m okay with you putting it in the ticket, but I would rather you,
119 00:16:52.710 ⇒ 00:17:08.429 Robert Tseng: also tag me in Slack. I think it’s good to leave the paper trail in here, but, like, I don’t… like, I get tagged in a lot of messages on Linear, so I’m not, like, reviewing them all the time, but Slack, I will… I will respond. So, if you could just put it in both moving forward, that’d be helpful.
120 00:17:08.750 ⇒ 00:17:09.630 Joules Asuncion: Awesome.
121 00:17:10.050 ⇒ 00:17:14.030 Robert Tseng: okay.
122 00:17:14.319 ⇒ 00:17:17.710 Robert Tseng: Discovery meetings…
123 00:17:18.119 ⇒ 00:17:33.480 Robert Tseng: what? It’s like, okay, 3, 1, 4, 2, 2, okay, so it’s… it’s kind of love-y, it’s not like… it’s not consistent week to week. We know this. Yeah, I mean, obviously, I want this to be smoother over… over… as we get things going. So, I… I’ll be looking for a
124 00:17:33.720 ⇒ 00:17:41.130 Robert Tseng: Yeah, whether it’s, you know, if we can… Aw.
125 00:17:42.530 ⇒ 00:17:44.960 Robert Tseng: Or I can adjust the filters myself, but…
126 00:17:44.960 ⇒ 00:17:45.340 Joules Asuncion: Hmm.
127 00:17:45.340 ⇒ 00:17:57.250 Robert Tseng: Yeah, I want to be paying attention to this every week. Like, this is… you know, our goal is 10, so, like, I think that’s, that’s what we want, that’s what we want to be seeing, heading into the new year.
128 00:17:57.250 ⇒ 00:17:57.770 Joules Asuncion: Sure.
129 00:17:58.090 ⇒ 00:17:58.670 Robert Tseng: Okay.
130 00:17:59.390 ⇒ 00:18:02.460 Robert Tseng: Cool. So that makes sense.
131 00:18:05.100 ⇒ 00:18:13.410 Robert Tseng: Yeah. Otherwise, if there’s anything for me to review, I’m not gonna review it today. I think we’re just kind of swamped with a lot of things, so up by review tomorrow morning.
132 00:18:13.540 ⇒ 00:18:16.189 Robert Tseng: yeah, I guess, like,
133 00:18:18.150 ⇒ 00:18:29.590 Robert Tseng: Yeah, that’s… that’s all… that’s all I’ve got. Anything else, just kind of, ping in Slack, and I will probably do a deeper dive tomorrow, but I… I’m… I’m just… I’m kind of slammed today, so…
134 00:18:31.250 ⇒ 00:18:31.680 Joules Asuncion: Got it.
135 00:18:31.680 ⇒ 00:18:32.300 Robert Tseng: Okay.
136 00:18:32.950 ⇒ 00:18:34.950 Robert Tseng: Alright, thanks everyone.
137 00:18:34.960 ⇒ 00:18:36.509 Ryan Brosas: Yep, thank you. See ya.
138 00:18:36.510 ⇒ 00:18:37.000 Joules Asuncion: Thanks, Eden.
139 00:18:37.000 ⇒ 00:18:37.640 Ryan Brosas: they’re…
140 00:18:38.000 ⇒ 00:18:39.309 Joules Asuncion: See you tomorrow. Yeah.