Meeting Title: Brainforce Content Strategy Sync Date: 2025-12-17 Meeting participants: Luke Scorziell, Luke’s Notetaker, Ryan Brosas
WEBVTT
1 00:02:43.330 ⇒ 00:02:56.510 Luke Scorziell: Content Engine Video Walkthrough. If you watched the last video, you’ll notice that the content piece that we just moved over from the Insights Engine is now here at the top of the Not Started category. The rest of this was already here, because.
2 00:02:57.440 ⇒ 00:02:58.580 Ryan Brosas: Hey!
3 00:02:59.080 ⇒ 00:03:00.570 Luke Scorziell: Hey, Ryan, how’s it going?
4 00:03:02.070 ⇒ 00:03:05.970 Ryan Brosas: Yeah, I’m pretty busy, but yeah, how about you?
5 00:03:06.890 ⇒ 00:03:19.050 Luke Scorziell: Good, yeah, yeah, just, it’s busy as well, but… Yeah, learning. So… Yeah,
6 00:03:21.780 ⇒ 00:03:27.450 Luke Scorziell: I’d love to dive into, I guess, like, what you were building on the content, strategy side, and then…
7 00:03:27.820 ⇒ 00:03:32.219 Luke Scorziell: Maybe we can kind of go from… From there.
8 00:03:45.390 ⇒ 00:03:51.839 Ryan Brosas: So, yeah, I think this is the current one, so I did this earlier this morning, so…
9 00:03:52.020 ⇒ 00:04:07.829 Ryan Brosas: I just… I’m just dumping what we did and, what we should be doing. So, for example, the ICP. So, I think the ICP that we are targeting for the content isn’t really clear.
10 00:04:07.970 ⇒ 00:04:17.779 Ryan Brosas: Or, well, if you search for the ICP, ICP… This is
11 00:04:18.060 ⇒ 00:04:32.650 Ryan Brosas: for me, this is a company than a person, so I think, distilling a, like, a target persona, or much more a person, I think that’s… that is much more clear, and…
12 00:04:32.800 ⇒ 00:04:39.750 Ryan Brosas: Done, you know, teasing a company problem or a, you know, a specific
13 00:04:40.120 ⇒ 00:04:54.079 Ryan Brosas: business problem. I think it’s… it’s much more relatable if you are targeting a person than a company, or… well… well, it’s the same, but it’s much more relatable, I guess. That’s pretty much what I’m thinking.
14 00:04:54.080 ⇒ 00:04:57.030 Luke Scorziell: So, what I did is,
15 00:04:57.030 ⇒ 00:05:03.149 Ryan Brosas: But this one. What I did is…
16 00:05:06.120 ⇒ 00:05:12.569 Ryan Brosas: This is my first thinking when I hopped in here in Brainforce Images, the… the lead…
17 00:05:12.740 ⇒ 00:05:17.299 Ryan Brosas: The stages of awareness of, specific leads.
18 00:05:17.390 ⇒ 00:05:36.009 Ryan Brosas: So I didn’t really, like, really tackle this, much more, much more, because I have, you know, transitioned to other, responsibility. But for me, if, if I’m going to this deal or, like, focus down on copywriting, I would be much more focusing on this,
19 00:05:36.200 ⇒ 00:05:41.570 Ryan Brosas: Like, initiative, or much more of, like, Researching what would be,
20 00:05:41.720 ⇒ 00:05:49.369 Ryan Brosas: our most, customer, or the voice of customer, or something like that. So,
21 00:05:49.590 ⇒ 00:06:06.810 Ryan Brosas: So, I’m not… for us to be much more, like, clear to… to get our current ISAP, or our… much more, like, our best buyer, is to get to know which stages they are on. So, the… the…
22 00:06:07.170 ⇒ 00:06:21.309 Ryan Brosas: the… what do you call this? The suggestion, or the whole client, the current client that we have, or the, the observation around this, they are already
23 00:06:21.450 ⇒ 00:06:37.640 Ryan Brosas: most aware. For example, CTA got closed, like, pretty much on day one, and… no, I mean, Hedra. HEDRA is the one who got close, day one, and CTA is something…
24 00:06:37.900 ⇒ 00:06:57.660 Ryan Brosas: they have, like, a complicated, like, you know, process on doing, deals, or… because I think they are pretty much a big firm. And we have, like, Magic Spoon, which is really, aware of their problem. Then they got… well, they got referred to us by Omni, so I think this…
25 00:06:58.070 ⇒ 00:07:03.860 Ryan Brosas: The data suggests that our current lead is most aware
26 00:07:04.040 ⇒ 00:07:08.909 Ryan Brosas: This is just my assumption, but to have, like, a better,
27 00:07:09.260 ⇒ 00:07:12.990 Ryan Brosas: you know, knowledge of these. I think we should be, like.
28 00:07:13.410 ⇒ 00:07:20.849 Ryan Brosas: I think it was… I think I… me, or… well, me, I think, that would be me, to,
29 00:07:21.040 ⇒ 00:07:25.349 Ryan Brosas: Like, dug deeper on our sales call, or pretty much…
30 00:07:25.520 ⇒ 00:07:34.490 Ryan Brosas: Doing that and, get, like, a good synthesis of what or where our need is on the stages of awareness.
31 00:07:35.010 ⇒ 00:07:51.719 Ryan Brosas: So, yeah, I think that’s pretty much my synthesis on thinking on the con… the content of, like, getting what would be our ICP. But yeah, do you have, like, any suggestion of how we do this? Because this is something that I just got
32 00:07:51.720 ⇒ 00:07:59.280 Ryan Brosas: well, I’m… I’m still, like, learning from the… from Joanna Weeb, Happy Hawkers, and this is how they…
33 00:07:59.650 ⇒ 00:08:02.789 Ryan Brosas: Like, managed to put
34 00:08:02.980 ⇒ 00:08:14.379 Ryan Brosas: or put a bucket on a lead, or, you know, something that is… we can do a copy with. So that is something that I’m currently learning, so I’m still learning, so…
35 00:08:14.720 ⇒ 00:08:20.140 Ryan Brosas: I’m not really, like, expert on it, but I’m just applying what I learned.
36 00:08:22.110 ⇒ 00:08:28.839 Luke Scorziell: Yeah, that’s interesting to know, I guess, yeah, what you’re learning. I think…
37 00:08:34.100 ⇒ 00:08:37.540 Ryan Brosas: And pretty much the content engine is pretty much self…
38 00:08:37.789 ⇒ 00:08:44.160 Ryan Brosas: well, it’s pretty much what we explored last meeting, which is I introduced…
39 00:08:44.360 ⇒ 00:08:50.119 Ryan Brosas: introduce, the content system that I’m currently, using.
40 00:08:50.320 ⇒ 00:08:56.160 Ryan Brosas: So, as the feature that, Robert shared.
41 00:08:56.570 ⇒ 00:09:10.659 Ryan Brosas: is that, there’s, like, 4 buckets of content, which is tactical, aspirational, and insightful, and I think we are already doing that, but the messaging part is in hitting
42 00:09:11.400 ⇒ 00:09:18.419 Ryan Brosas: the… that our, our, like, supposed to be ICP, or our target leads, or something.
43 00:09:19.680 ⇒ 00:09:27.069 Ryan Brosas: I think that is the… pain points of not doing this first one. So to break…
44 00:09:27.240 ⇒ 00:09:41.210 Ryan Brosas: I already explained here how we… I do, our content, and yeah, that’s pretty much it. And we didn’t really, did, like, lead magnet. I think this is…
45 00:09:41.570 ⇒ 00:09:58.500 Ryan Brosas: this is… can be incorporated for the LinkedIn ads that, Robert suggested, but I think we should be applying this to Q2 or Q3, because, as we… as we are making our content
46 00:09:58.670 ⇒ 00:10:06.140 Ryan Brosas: turn on attend. We need to have, like, a certain muscle for the organic
47 00:10:07.010 ⇒ 00:10:10.890 Ryan Brosas: For the organic way than, you know, a paid…
48 00:10:11.630 ⇒ 00:10:27.189 Ryan Brosas: foreign ads, or foreign ads, or something. And something about content sourcing, this is really, I think one of, my pain when we are doing content before. Well, there’s a lot of content out there, but…
49 00:10:27.310 ⇒ 00:10:40.260 Ryan Brosas: I can’t really, you know, I can fabricate their thinking and their expertise, so that’s one. I’m just trying to fill out the gap, then they can, you know,
50 00:10:41.680 ⇒ 00:10:46.430 Ryan Brosas: Edit most of our draft, and that is something that adds up
51 00:10:46.940 ⇒ 00:10:54.119 Ryan Brosas: I think that’s another, well, adding another config, so instead of, like.
52 00:10:54.340 ⇒ 00:11:05.229 Ryan Brosas: you know, I’m just help… I’m helping them to reduce time on content. They are spending time to do revision. And yeah, I think that’s a problem.
53 00:11:05.600 ⇒ 00:11:06.140 Luke Scorziell: Hmm.
54 00:11:06.140 ⇒ 00:11:10.150 Ryan Brosas: I tried to navigate, but it didn’t really, you know,
55 00:11:10.720 ⇒ 00:11:19.399 Ryan Brosas: fix or something, because, as I said, I can’t replicate their thinking and experience. What I can do is to,
56 00:11:19.870 ⇒ 00:11:25.010 Ryan Brosas: what do you call this? Boost their, their thoughts, their, their,
57 00:11:25.550 ⇒ 00:11:29.119 Ryan Brosas: Their experience or something to a content, then…
58 00:11:29.810 ⇒ 00:11:35.120 Ryan Brosas: Then getting… or, like, replicating their thinking and experience or expertise.
59 00:11:36.810 ⇒ 00:11:40.570 Luke Scorziell: Yeah, well, I guess the way that I would think about…
60 00:11:40.970 ⇒ 00:11:44.069 Luke Scorziell: I mean, a couple of thoughts that I have is, like, one…
61 00:11:45.440 ⇒ 00:11:48.429 Luke Scorziell: Like, I think we should have, like, an overall…
62 00:11:50.660 ⇒ 00:11:57.769 Luke Scorziell: It doesn’t have to be, like, the same goal all the time, but, like, I think each piece of content, like, should kind of direct towards something.
63 00:11:57.890 ⇒ 00:12:06.630 Luke Scorziell: And so I… but… but if we broke, kind of, the different stages that you’re talking about,
64 00:12:07.960 ⇒ 00:12:17.270 Luke Scorziell: like, you know, not aware to most aware. Really, it’s like, there’s the… Top… awareness.
65 00:12:17.510 ⇒ 00:12:21.680 Luke Scorziell: Campaign that then…
66 00:12:22.340 ⇒ 00:12:26.520 Luke Scorziell: Like, we just want content that maybe would appeal to, like, a lot of people,
67 00:12:26.630 ⇒ 00:12:41.630 Luke Scorziell: Generally, so that we can start getting people in, and maybe not… not everyone in the world, but everyone who might be generally related to what we’re looking to do, and then we want to get more specific, and just have kind of different cadences of what types of content we’re doing.
68 00:12:41.780 ⇒ 00:12:47.880 Luke Scorziell: So I don’t know, I guess… I don’t know if you were suggesting that…
69 00:12:50.170 ⇒ 00:12:55.670 Luke Scorziell: There we go. Yeah, I don’t know if you were suggesting that we…
70 00:12:56.930 ⇒ 00:13:01.629 Luke Scorziell: only do, like, one of those stages? Or maybe could you, like,
71 00:13:02.770 ⇒ 00:13:04.830 Luke Scorziell: Yeah, what were you thinking there?
72 00:13:05.650 ⇒ 00:13:24.829 Ryan Brosas: Yeah, so for these stages, okay, so for the stages, yeah, what I suggest is to, to hit every, like, every awareness stages. For example, if they are unaware of the problem, I think, pressing the problem, not aware, not…
73 00:13:24.940 ⇒ 00:13:33.779 Ryan Brosas: if they’re not aware of that problem, I think pressing the pain of… of having that problem is something that I would,
74 00:13:34.130 ⇒ 00:13:40.760 Ryan Brosas: approach or something, but yeah, I think, we can do, like, a sequence for… this is much more of, like.
75 00:13:40.920 ⇒ 00:13:50.480 Ryan Brosas: on the P or the pain, I guess. This is much more on the pain. I think we can do, like, for example, for… we have, like.
76 00:13:50.920 ⇒ 00:14:00.450 Ryan Brosas: For weeks, a month, then we can, you know, distribute specific content for each stages.
77 00:14:00.870 ⇒ 00:14:10.039 Luke Scorziell: Yeah, I guess the other thing I would ask, too, is, like… and, you know, obviously we’re… I’m kind of figuring this out as I’m learning more about the company and whatnot, but
78 00:14:11.900 ⇒ 00:14:19.419 Luke Scorziell: like, what are the problems that we’re specifically trying to solve for them? So obviously, I know there’s, like, the buzzword and jargon of, like.
79 00:14:19.650 ⇒ 00:14:23.440 Luke Scorziell: You know, there’s,
80 00:14:25.200 ⇒ 00:14:34.969 Luke Scorziell: we turn data into, like, whatever, like, actionable insights, you can make better decisions, which is, like, fine, and describes a little bit,
81 00:14:35.840 ⇒ 00:14:36.790 Luke Scorziell: But…
82 00:14:37.880 ⇒ 00:14:45.220 Luke Scorziell: yeah, so, like, I don’t know if you plugged this into, like, an AI thing. So, like, what I sent yesterday of…
83 00:14:45.720 ⇒ 00:14:52.380 Luke Scorziell: From that conversation with John Booz was…
84 00:14:52.520 ⇒ 00:14:57.880 Luke Scorziell: It’s super… like, it’s super… this stuff is super practical, too. Like, when you say data, it kind of just…
85 00:14:59.630 ⇒ 00:15:06.910 Luke Scorziell: It feels vague, and in the air, and, like, something that’s not tangible, but if it’s, like, you have…
86 00:15:07.740 ⇒ 00:15:19.570 Luke Scorziell: orders that you’re not tracking, or you don’t know how much money each product is making, or you have PDFs that, you know, you didn’t realize you could actually
87 00:15:19.790 ⇒ 00:15:24.340 Luke Scorziell: put into, you could learn, like.
88 00:15:25.070 ⇒ 00:15:30.079 Luke Scorziell: more, you know, how long your sales cycle is, and how long you wanna… So, I guess, like.
89 00:15:30.440 ⇒ 00:15:36.089 Luke Scorziell: as I’m thinking about, like, our messaging and the specific problems that we’re trying to solve, there’s, like.
90 00:15:36.730 ⇒ 00:15:47.440 Luke Scorziell: Like, I want us to try to get more… Specifically practical on, the…
91 00:15:49.250 ⇒ 00:15:55.409 Luke Scorziell: like, non… no AI buzzwords, no data buzzwords, like, just, like.
92 00:15:55.610 ⇒ 00:16:02.589 Luke Scorziell: literally, like, what are kind of the issues that we’re solving and helping people with on a day-to-day basis? Because I thought that John Boo’s call was really powerful of
93 00:16:02.750 ⇒ 00:16:09.490 Luke Scorziell: We… are… Like that.
94 00:16:10.070 ⇒ 00:16:19.669 Luke Scorziell: they just don’t know where their money’s coming from. Like, that’s a super easy problem to identify and say, like, hey, you’re kind of, you know, I don’t know if you’re aware, but…
95 00:16:20.060 ⇒ 00:16:33.439 Luke Scorziell: you know, there’s a world in which you could have these different softwares set up that tell you how much inventory you have, which products are selling the best, which products you might want to cut, etc. We can help you set that up. So even, I think, within the posts.
96 00:16:33.930 ⇒ 00:16:39.809 Luke Scorziell: themselves, we can have these different stages of awareness. So, yeah, Tommy, does that make,
97 00:16:41.910 ⇒ 00:16:46.239 Luke Scorziell: Does that make sense? Or what… do you have questions, or how does that land for you?
98 00:16:46.820 ⇒ 00:16:49.769 Ryan Brosas: Yeah, yeah, yeah, definitely, I agree with you. So, I think…
99 00:16:49.930 ⇒ 00:17:08.819 Ryan Brosas: As you said, that John Boost one is really, interesting, you did a pretty good job of doing, like, message mining on there, and yeah, I think, this is what I just, that I just put this on AI and, to make it much more, you know,
100 00:17:09.010 ⇒ 00:17:15.949 Ryan Brosas: understandable. But yeah, this is commonly, as I said, expressing the pain points.
101 00:17:16.060 ⇒ 00:17:28.800 Ryan Brosas: And I think we can definitely work on this, or dig deeper on our sales call, and have consolidated views of the messaging there, and then we can go back
102 00:17:28.850 ⇒ 00:17:46.320 Ryan Brosas: from there and do, like, what would be the best approach for these, these consolidated messages. And, then I think that would be, a start of, you know, doing some of the stages and, put
103 00:17:46.420 ⇒ 00:17:49.780 Ryan Brosas: a pocket for each stages to our ICP.
104 00:17:50.560 ⇒ 00:17:54.909 Luke Scorziell: Yeah, I mean, I think, like, even… so I listened to the Breezy call, too, and…
105 00:17:55.340 ⇒ 00:18:06.109 Luke Scorziell: You know, it’s… Obviously, like, different customers are gonna have different kinds of, Issues and whatnot,
106 00:18:07.460 ⇒ 00:18:09.060 Luke Scorziell: Let me just so…
107 00:18:13.030 ⇒ 00:18:14.869 Luke Scorziell: I assume.
108 00:18:25.800 ⇒ 00:18:34.709 Luke Scorziell: So, I think having a list of just identifying, and maybe we have this somewhere, I guess we kind of have the different ICPs. There have been a lot of documents, so I’m trying to keep track of,
109 00:18:35.120 ⇒ 00:18:42.470 Luke Scorziell: where everything is and learn. But just if we had, like, a master… master document, with, like.
110 00:18:42.880 ⇒ 00:18:45.860 Luke Scorziell: The various different pain points that we want to speak to.
111 00:18:46.010 ⇒ 00:18:47.659 Luke Scorziell: I think that’d be helpful.
112 00:18:47.920 ⇒ 00:18:54.300 Luke Scorziell: Because the step from there is… Removing some of the, like, Engineering-type jargon.
113 00:18:54.490 ⇒ 00:19:03.180 Luke Scorziell: To help make, like, see how we can make those really practical, emotional, and compelling in our writing, as opposed to just,
114 00:19:04.010 ⇒ 00:19:06.280 Luke Scorziell: Yeah, just, like, kind of regurgitating.
115 00:19:06.660 ⇒ 00:19:12.870 Luke Scorziell: what we know internally, but I think is… can be a little bit inaccessible for
116 00:19:14.870 ⇒ 00:19:16.189 Luke Scorziell: People who are not.
117 00:19:16.330 ⇒ 00:19:22.839 Luke Scorziell: product data. So, like, that Breezy call, they seem to understand really well exactly what,
118 00:19:26.140 ⇒ 00:19:29.990 Luke Scorziell: Like, what we would do, the solutions that we offer.
119 00:19:30.110 ⇒ 00:19:35.099 Luke Scorziell: They didn’t really have any, like, they seemed also to know quite well how to use data.
120 00:19:35.100 ⇒ 00:19:40.100 Ryan Brosas: And they’re engineering-focused. Obviously, they’re, like, more on the product side and the business side.
121 00:19:40.100 ⇒ 00:19:46.210 Luke Scorziell: So, so, like, they’re a little different than… Maybe…
122 00:19:46.320 ⇒ 00:19:49.660 Luke Scorziell: John Booz that, like you said, is problem-aware.
123 00:19:50.000 ⇒ 00:19:54.589 Luke Scorziell: Maybe realizes that they need the solution, but they’re not, like, super knowledgeable on
124 00:19:54.750 ⇒ 00:20:02.050 Luke Scorziell: specific how… specifically how we will do the… do the things that, we’re gonna do. So…
125 00:20:05.280 ⇒ 00:20:17.690 Luke Scorziell: Yeah, what do you think about… I guess we have the ICP docs, but are we able to, like, maybe consolidate a little bit and find, like, just gather some pain points together that we can start, like.
126 00:20:18.210 ⇒ 00:20:18.859 Luke Scorziell: Right, right.
127 00:20:18.860 ⇒ 00:20:30.960 Ryan Brosas: Yeah, definitely, we could consolidate that as, you know, starting to… What it called is… Recognize…
128 00:20:31.120 ⇒ 00:20:48.199 Ryan Brosas: consolidated, fine-tune the… what of our… our current ICP, status at this moment. So, yeah, we can start doing some of, like, well, I’m going to do some of the,
129 00:20:48.200 ⇒ 00:20:59.350 Ryan Brosas: call, listening also, because I need to do, some message, mining as well for the, for the landing page. I will be doing that, I think.
130 00:20:59.380 ⇒ 00:21:02.920 Ryan Brosas: On holiday season, so,
131 00:21:02.960 ⇒ 00:21:20.370 Ryan Brosas: So I can, you know, I can look you in regarding to that, but I already pitched that to, Utam, because I would likely be going to go back on doing copywriting again, and focusing on much more on this in, strategic
132 00:21:20.940 ⇒ 00:21:38.809 Ryan Brosas: level than, you know, more on execution. And yeah, I would… I would probably going to share all of my, synthesis of what would… what messaging or messages that I get… I got from the calls as well, and what can we, you know.
133 00:21:38.970 ⇒ 00:21:42.309 Ryan Brosas: can we do? What, what,
134 00:21:42.700 ⇒ 00:21:48.380 Ryan Brosas: what pain points we should be targeting on our… or tailored to our ICP as well.
135 00:21:48.800 ⇒ 00:21:55.040 Luke Scorziell: Yeah, okay, and then, that sounds great. I think if we’re both kind of listening through those calls, we can both kind of identify
136 00:21:55.320 ⇒ 00:22:03.250 Luke Scorziell: similar, trends, and then with,
137 00:22:04.610 ⇒ 00:22:10.110 Luke Scorziell: the funnel that I kind of talked about in the landing page for the event, did you have any questions on that? Did you, like…
138 00:22:10.400 ⇒ 00:22:15.870 Luke Scorziell: Did that make sense? Did you have any, like, thoughts? Just… yeah, happy to explain.
139 00:22:15.870 ⇒ 00:22:16.590 Ryan Brosas: Yeah, yeah.
140 00:22:17.020 ⇒ 00:22:23.999 Ryan Brosas: So, for the funnel, LinkedIn called outreach, this definitely we try to do this
141 00:22:24.240 ⇒ 00:22:44.090 Ryan Brosas: But yeah, we are open to do, like, you know, testing and such, as, Robert said that, we are open to, but this… well, just on my experience, or I’m not sure, this is credible, or… because we are trying… we tried, you know, something similar to this, the cold outreach, like, there’s a sequence
142 00:22:44.280 ⇒ 00:22:54.060 Ryan Brosas: for, as you, as, as you see the, the, what they call this, infra, infra… series or something,
143 00:22:54.620 ⇒ 00:23:09.290 Ryan Brosas: we did that also, and we set, like, a specific sequence, and, you know, we didn’t really hit. I think what the effective… what are… the most effective to us is something like we did a sequence
144 00:23:09.290 ⇒ 00:23:15.880 Ryan Brosas: first, and do the nurture, then sending a free AI worksheet, then asking, like.
145 00:23:15.880 ⇒ 00:23:27.900 Ryan Brosas: sending a case study or something, or, like, sending them a free workshop or something. I think that’s pretty much what… how we do it, but, I’m not… this is not the standard or something. This is…
146 00:23:28.000 ⇒ 00:23:42.479 Ryan Brosas: how I observed, how, Robert is building connection and nurture leads is by, by subtle… subtle touchpoint for… for each
147 00:23:42.660 ⇒ 00:23:51.040 Ryan Brosas: leads that he is targeting. For example, is the, what do you call that company Reese or something?
148 00:23:51.160 ⇒ 00:23:53.040 Ryan Brosas: He is…
149 00:23:53.290 ⇒ 00:24:03.080 Ryan Brosas: kind of nurture that lead for a year, or I’m not sure, a year, or something like a month, but that is something that I would
150 00:24:03.500 ⇒ 00:24:09.830 Ryan Brosas: Refer to, because, it is something, like, really a great example of how the
151 00:24:10.010 ⇒ 00:24:19.659 Ryan Brosas: usually convert deals, which is much more of, like, building connect, like, connection and such, and then turning that connection to
152 00:24:19.960 ⇒ 00:24:22.649 Ryan Brosas: You know, a high intent lead.
153 00:24:23.270 ⇒ 00:24:24.030 Luke Scorziell: Yeah.
154 00:24:25.000 ⇒ 00:24:25.840 Luke Scorziell: Hmm.
155 00:24:30.780 ⇒ 00:24:32.450 Luke Scorziell: Okay,
156 00:24:36.890 ⇒ 00:24:42.869 Luke Scorziell: And then I guess I should probably talk to Jed about executing the campaign already for, like, the telehealth companies.
157 00:24:43.160 ⇒ 00:24:45.310 Luke Scorziell: Is that kind of the new,
158 00:24:45.600 ⇒ 00:24:51.580 Luke Scorziell: Like, he’ll be doing the coordination of… Of building the sequence, and… And whatnot?
159 00:24:53.060 ⇒ 00:24:55.320 Ryan Brosas: I think I will be the one…
160 00:24:55.570 ⇒ 00:25:06.669 Ryan Brosas: doing that as well, as well, I guess? I’m not sure, but I think he is much more focused on the nurturing and the HubSpot, I guess, that is…
161 00:25:07.380 ⇒ 00:25:17.570 Ryan Brosas: currently his, transition goal at this moment, but yeah, I think he will be the one soon, or, like, well, early Q1, I guess.
162 00:25:18.290 ⇒ 00:25:18.700 Luke Scorziell: Yeah.
163 00:25:18.700 ⇒ 00:25:21.510 Ryan Brosas: Right now, I’m the one who’s handling the sequence.
164 00:25:23.690 ⇒ 00:25:28.820 Luke Scorziell: Okay, well, maybe, I’ll do another pass-through of those,
165 00:25:30.070 ⇒ 00:25:33.709 Luke Scorziell: messages that we have, and then I can,
166 00:25:35.800 ⇒ 00:25:38.890 Luke Scorziell: on that campaign, and then I’ll do,
167 00:25:39.080 ⇒ 00:25:50.750 Luke Scorziell: maybe I’ll let you know, and then we can kind of just start on it. I don’t know when… do we have a… I don’t know if right… is before the holidays a bad time to do that? Do we know, like, timeline when we would like to go?
168 00:25:50.930 ⇒ 00:25:52.270 Luke Scorziell: Live with this?
169 00:25:52.940 ⇒ 00:26:04.100 Ryan Brosas: I think, if we’re going to hit a company, I think it’s really a bad timing at this moment, because they are really busy on preparing for holidays.
170 00:26:04.200 ⇒ 00:26:12.310 Ryan Brosas: I think, early, Q1, I think… Yeah.
171 00:26:12.590 ⇒ 00:26:17.540 Ryan Brosas: Like, 5 to… I think… second week, I guess.
172 00:26:17.840 ⇒ 00:26:22.610 Ryan Brosas: Would be the best, or the ideal, to set the campaign.
173 00:26:22.930 ⇒ 00:26:29.689 Ryan Brosas: or start campaigns again, but I’m not sure if we can do, like, another campaign within this week, because…
174 00:26:29.800 ⇒ 00:26:35.569 Ryan Brosas: Within this week or next week, or with either, like, on 29.30.
175 00:26:35.670 ⇒ 00:26:49.849 Ryan Brosas: I think they are still, like, busy, and I think people are really allergic on getting messages whenever seasons or holiday seasons are, you know, happening.
176 00:26:50.620 ⇒ 00:26:55.909 Luke Scorziell: Yeah, okay, well, and then we’d, I think,
177 00:26:56.320 ⇒ 00:27:01.739 Luke Scorziell: Robert had said maybe he was hoping that we would have a few more campaigns ready to go, too, so…
178 00:27:04.060 ⇒ 00:27:10.229 Ryan Brosas: But, yeah, if you want to pitch that, that team name, also the… the…
179 00:27:11.100 ⇒ 00:27:26.019 Ryan Brosas: the aspect of, like, you know, holiday season as well. I think that is one more, you should consider. But yeah, if you are open to do, like, just for the sake of experimenting, we can do that, but I don’t…
180 00:27:26.230 ⇒ 00:27:34.329 Ryan Brosas: for me, I’m not going to, like, expect, like, a good outcome from it, but yeah, we can try to do that.
181 00:27:34.620 ⇒ 00:27:40.369 Luke Scorziell: Okay, well, yeah, why don’t, well, I guess more, I’m just talking about, like, different lists that we can reach out to, and…
182 00:27:40.470 ⇒ 00:27:46.210 Luke Scorziell: how we can kind of experiment within to see what goes well and what doesn’t go well. So…
183 00:27:47.680 ⇒ 00:27:49.770 Luke Scorziell: Okay, I’ll kind of keep working on that.
184 00:27:50.060 ⇒ 00:27:52.010 Luke Scorziell: It’s kind of slowly all coming together.
185 00:27:52.260 ⇒ 00:27:53.560 Luke Scorziell: For me, but…
186 00:27:53.560 ⇒ 00:28:09.180 Ryan Brosas: another angle is, we can do, like, a connection. This is, like, a first sequence that we could do is to, hey, happy holidays, we’d love to connect with you, hoping, you know, your company or, well, your family, something like that. We can
187 00:28:09.570 ⇒ 00:28:23.980 Ryan Brosas: just as an angle to connect with them, but pitching them right away within the holiday season is something that I discourage doing, but an angle of connection, we can also do that.
188 00:28:25.260 ⇒ 00:28:28.800 Luke Scorziell: Okay. Yeah, I feel more open to that.
189 00:28:36.130 ⇒ 00:28:37.180 Luke Scorziell: So…
190 00:28:44.550 ⇒ 00:28:52.929 Luke Scorziell: Yeah, I’ll take another pass through the messaging, and then maybe we can link up and build something out. Do you need the messaging to be finalized, I guess, before you start building the sequence?
191 00:28:54.030 ⇒ 00:29:01.400 Ryan Brosas: Yeah, I think, if you have, if you are satisfied with the messaging, I can start.
192 00:29:02.230 ⇒ 00:29:02.970 Luke Scorziell: Okay.
193 00:29:02.970 ⇒ 00:29:09.120 Ryan Brosas: But which… which campaign is it? Is it, telehealth, or is it, like, VC Venture?
194 00:29:11.310 ⇒ 00:29:15.120 Luke Scorziell: I was… well, I don’t think they’re ready yet, but I was…
195 00:29:15.600 ⇒ 00:29:18.129 Luke Scorziell: Would probably think the telehealth,
196 00:29:18.780 ⇒ 00:29:23.630 Luke Scorziell: But let me… let me look, because if it makes sense to just wait till after the holidays, I think…
197 00:29:24.370 ⇒ 00:29:25.519 Luke Scorziell: We can do that.
198 00:29:26.360 ⇒ 00:29:27.700 Ryan Brosas: Yeah, yeah, definitely.
199 00:29:28.070 ⇒ 00:29:28.700 Luke Scorziell: Oh.
200 00:29:29.830 ⇒ 00:29:37.260 Luke Scorziell: Cool. Alright, well, I guess, yeah, maybe no clear…
201 00:29:38.390 ⇒ 00:29:47.830 Luke Scorziell: So you’ll keep watching the sales calls. We’re gonna work to… I think we should try to consolidate. Maybe we could put it into a Google Doc. I guess, obviously, we have everything in Notion.
202 00:29:48.090 ⇒ 00:29:52.689 Luke Scorziell: But I think just, like, one document that kind of goes through each of our ICPs.
203 00:29:53.050 ⇒ 00:29:54.579 Luke Scorziell: And the pain points.
204 00:29:54.710 ⇒ 00:29:55.930 Luke Scorziell: Just, like, one…
205 00:29:56.100 ⇒ 00:30:02.460 Luke Scorziell: even just one list of pain points, I think, will allow us to start getting… or help me to get more clear on,
206 00:30:03.660 ⇒ 00:30:08.200 Luke Scorziell: what some of our messaging should be. So…
207 00:30:08.650 ⇒ 00:30:14.720 Luke Scorziell: Yeah, I think getting that all into one place would be good, unless it’s already in one place, in which case, maybe you can point me in that direction.
208 00:30:15.240 ⇒ 00:30:25.340 Ryan Brosas: Yeah, definitely. So, yeah, I’ll try to… so, is there, like, a timeline that you would like to have that? Because I will be working that.
209 00:30:25.380 ⇒ 00:30:35.869 Ryan Brosas: Like, within, like, holiday season, because I’m, well, usually, on, every single day. Well, even it’s holiday, so, yeah.
210 00:30:36.150 ⇒ 00:30:41.239 Luke Scorziell: Oh, you’re still gonna be working on the holidays? Yeah. Oh, dang.
211 00:30:41.900 ⇒ 00:30:45.700 Luke Scorziell: I mean, I… maybe we could shoot for the end of this week?
212 00:30:46.830 ⇒ 00:30:54.659 Ryan Brosas: End of this week, I think I can’t really do that, because I have also, like, doing other, tasks.
213 00:30:54.770 ⇒ 00:31:04.859 Ryan Brosas: for partnership, for, like, video editing as well, and I’m also, like, helping recruitment for graphic designer and, like, data engineering.
214 00:31:05.360 ⇒ 00:31:07.419 Luke Scorziell: You don’t think you could do it this week?
215 00:31:07.710 ⇒ 00:31:21.619 Ryan Brosas: this week, within this week, I don’t have, like, a capacity, but I think next week I can do this, I can do the… most of the message mining, and, like, do what we discussed.
216 00:31:24.170 ⇒ 00:31:31.220 Luke Scorziell: Cool. Okay, here, I gotta pick up this call, but, let’s… let’s…
217 00:31:31.690 ⇒ 00:31:33.749 Luke Scorziell: Link back up over Slack if that works.
218 00:31:34.340 ⇒ 00:31:37.480 Ryan Brosas: Okay, that’s cool, that sounds cool. So, yeah, thank you!
219 00:31:37.480 ⇒ 00:31:38.650 Luke Scorziell: Alright, bye, Ryan.
220 00:31:39.270 ⇒ 00:31:39.900 Ryan Brosas: Bye.