Meeting Title: Brainforge Messaging Strategy and Campaign Review Date: 2025-12-16 Meeting participants: Hannah Wang, Luke’s Notetaker, Luke Scorziell
WEBVTT
1 00:00:35.580 ⇒ 00:00:37.470 Luke Scorziell: Hey, Hannah, how’s it going?
2 00:00:37.470 ⇒ 00:00:41.760 Hannah Wang: Yay. Better than yesterday, which is good.
3 00:00:41.760 ⇒ 00:00:42.850 Luke Scorziell: That’s good.
4 00:00:42.850 ⇒ 00:00:43.810 Hannah Wang: How are you?
5 00:00:44.450 ⇒ 00:00:47.420 Luke Scorziell: It’s going. Some family.
6 00:00:48.040 ⇒ 00:00:49.870 Luke Scorziell: Family holiday drama.
7 00:00:49.870 ⇒ 00:00:51.310 Hannah Wang: Oh, boy.
8 00:00:51.310 ⇒ 00:00:53.379 Luke Scorziell: Are people in town?
9 00:00:53.750 ⇒ 00:00:56.459 Luke Scorziell: I don’t know, I was just… I’ve…
10 00:00:57.160 ⇒ 00:01:02.120 Luke Scorziell: what my parents know, I was thinking of going to my girlfriend’s parents for Thanksgiving, so they were not…
11 00:01:02.970 ⇒ 00:01:04.330 Luke Scorziell: Not thrilled.
12 00:01:04.330 ⇒ 00:01:05.090 Hannah Wang: -Oh.
13 00:01:07.440 ⇒ 00:01:08.070 Luke Scorziell: For… Yeah.
14 00:01:08.110 ⇒ 00:01:09.509 Hannah Wang: You mean for Christmas?
15 00:01:09.510 ⇒ 00:01:10.690 Luke Scorziell: Or, yeah, sorry for Chris.
16 00:01:10.690 ⇒ 00:01:13.569 Hannah Wang: I see. Where… where’s their fam… where’s her family?
17 00:01:13.570 ⇒ 00:01:14.690 Luke Scorziell: And Berkeley.
18 00:01:14.930 ⇒ 00:01:16.230 Hannah Wang: Oh, okay.
19 00:01:16.540 ⇒ 00:01:17.190 Luke Scorziell: recall.
20 00:01:17.190 ⇒ 00:01:20.989 Hannah Wang: Oh, how long have you been dating your girlfriend?
21 00:01:21.220 ⇒ 00:01:22.289 Luke Scorziell: 2 years?
22 00:01:22.460 ⇒ 00:01:30.570 Hannah Wang: Oh, okay, I… okay, I thought, given their reaction, it’d be a little fresher, but it was interesting that…
23 00:01:30.910 ⇒ 00:01:36.179 Hannah Wang: Maybe their reaction wasn’t as positive as you’d like it to be.
24 00:01:37.030 ⇒ 00:01:40.550 Luke Scorziell: Yeah, so, I don’t know, let’s put, you know.
25 00:01:41.590 ⇒ 00:01:43.180 Luke Scorziell: I guess.
26 00:01:43.180 ⇒ 00:01:49.739 Hannah Wang: Yeah, that’s rough. I… I feel like maybe some… some families are more protective over…
27 00:01:50.210 ⇒ 00:01:52.980 Hannah Wang: Their holiday time with their children.
28 00:01:53.460 ⇒ 00:01:54.180 Luke Scorziell: Yeah.
29 00:01:54.180 ⇒ 00:01:54.870 Hannah Wang: No.
30 00:01:55.100 ⇒ 00:01:55.920 Luke Scorziell: Yeah.
31 00:01:56.750 ⇒ 00:02:02.570 Hannah Wang: Well, did you spend time with her family on previous holidays before?
32 00:02:03.120 ⇒ 00:02:04.810 Luke Scorziell: I think this will be the first.
33 00:02:06.410 ⇒ 00:02:09.909 Luke Scorziell: Well, Easter, but, like, the first kind of bigger holiday, I guess.
34 00:02:09.910 ⇒ 00:02:10.660 Hannah Wang: Yeah.
35 00:02:10.660 ⇒ 00:02:11.380 Luke Scorziell: So…
36 00:02:11.410 ⇒ 00:02:15.790 Hannah Wang: Aww, that’s… I… I understand that, yeah, it’s…
37 00:02:15.980 ⇒ 00:02:23.950 Hannah Wang: Not fun when your parents are kind of… Not enthusiastic about that.
38 00:02:24.410 ⇒ 00:02:31.670 Luke Scorziell: I don’t know. Anyway, so just figuring that all out today, so I’ve been kind of, like, I don’t know, throwing a wrench. But,
39 00:02:31.950 ⇒ 00:02:35.670 Luke Scorziell: Yeah, glad to hear you’re feeling better, too, and I guess excited.
40 00:02:35.910 ⇒ 00:02:37.910 Luke Scorziell: Jump into the briefs, so…
41 00:02:37.910 ⇒ 00:02:42.270 Hannah Wang: Yeah, I know, I know it’s a lot, and… I feel like…
42 00:02:44.230 ⇒ 00:02:48.650 Hannah Wang: Yeah, maybe… a lot of things are being thrown at you, so…
43 00:02:48.760 ⇒ 00:02:52.029 Hannah Wang: however I can be helpful, I’m happy to…
44 00:02:52.200 ⇒ 00:03:02.349 Hannah Wang: to help there. But yeah, the briefs. So, I guess I can share my screen.
45 00:03:03.240 ⇒ 00:03:08.989 Hannah Wang: So there’s two of them. The Journey Adventures one, and then the Telehealth.
46 00:03:10.210 ⇒ 00:03:16.670 Hannah Wang: Yeah, so for the briefs, I think… Mmm… the main thing…
47 00:03:17.760 ⇒ 00:03:22.030 Hannah Wang: like I mentioned in the chat, is just,
48 00:03:23.300 ⇒ 00:03:26.650 Hannah Wang: I guess, the messaging. I think…
49 00:03:27.330 ⇒ 00:03:36.720 Hannah Wang: the target personas, these are already listed in our ICP doc that we have, so that… I don’t think that needs…
50 00:03:37.010 ⇒ 00:03:44.600 Hannah Wang: review, but I think more so just the messaging, around…
51 00:03:45.120 ⇒ 00:03:58.399 Hannah Wang: maybe what we’re offering them, and then kind of tailoring the message to each of these personas. So, I know that this has been reworked a couple times,
52 00:03:58.570 ⇒ 00:04:08.890 Hannah Wang: I think, actually, the telehealth one has been reworked a couple times. And I… you can see here, I, like, gave feedback to… to Ryan, but…
53 00:04:09.120 ⇒ 00:04:14.040 Hannah Wang: Yeah, I guess…
54 00:04:14.320 ⇒ 00:04:20.059 Hannah Wang: what I’m asking for is kind of ambiguous, but yeah, just to maybe take a look at
55 00:04:20.300 ⇒ 00:04:33.440 Hannah Wang: The message, and based on, like, the persona, seeing if something… this… this messaging is something that will bite, like, that they’ll bite at, and…
56 00:04:34.080 ⇒ 00:04:43.070 Hannah Wang: You know, be a balance between not selling too salesy, because we don’t want to pitch right away, or else people will know, but also
57 00:04:43.660 ⇒ 00:04:49.420 Hannah Wang: Making it so that they, like, actually respond, or it’s, like, something that.
58 00:04:49.420 ⇒ 00:04:50.030 Luke Scorziell: Yeah.
59 00:04:50.030 ⇒ 00:04:54.500 Hannah Wang: They’d want to discuss, so… I feel like the connection message is…
60 00:04:55.210 ⇒ 00:05:01.099 Hannah Wang: is fine, and, like, message one for head of…
61 00:05:01.300 ⇒ 00:05:07.460 Hannah Wang: Engineering is… is also fine, but yeah, as you see here, like, my comment.
62 00:05:07.910 ⇒ 00:05:18.069 Hannah Wang: like, I also don’t think we should just be kind of making stuff up, you know, and just throwing percentages out there. I’m not really sure where Ryan got…
63 00:05:18.370 ⇒ 00:05:19.630 Hannah Wang: this message.
64 00:05:19.630 ⇒ 00:05:21.870 Luke Scorziell: Necessarily, like, this number.
65 00:05:21.870 ⇒ 00:05:26.370 Hannah Wang: So yeah, like, if there’s any other way we can phrase…
66 00:05:26.840 ⇒ 00:05:30.129 Hannah Wang: this. It doesn’t even have to be anything.
67 00:05:30.570 ⇒ 00:05:39.089 Hannah Wang: remotely similar, or in the same vein as this messaging here. We can, I think, get creative and kind of experiment, but…
68 00:05:39.660 ⇒ 00:05:46.519 Hannah Wang: Yeah, I think maybe, like, the second message is always the harder part, because the first one is always, like, a…
69 00:05:46.970 ⇒ 00:05:55.250 Hannah Wang: Curious to swap notes type of thing, which is easy to construct, and then the third one is always, like, this is the last message from me, happy to…
70 00:05:55.470 ⇒ 00:05:59.600 Hannah Wang: be helpful, later down the line, so…
71 00:06:00.160 ⇒ 00:06:03.940 Hannah Wang: yeah, I think it’s just maybe help with curating
72 00:06:04.130 ⇒ 00:06:11.639 Hannah Wang: Maybe message 2 for… for these… for each of these personas.
73 00:06:12.360 ⇒ 00:06:17.560 Luke Scorziell: Yeah, have you found, like, anything to be particularly… Effective so far?
74 00:06:18.220 ⇒ 00:06:18.720 Hannah Wang: Boom…
75 00:06:22.520 ⇒ 00:06:30.930 Hannah Wang: I guess in the sense of, like, our campaigns in general, I think what we found helpful is…
76 00:06:31.280 ⇒ 00:06:36.959 Hannah Wang: Or effective is, like, campaigns around events, so,
77 00:06:38.190 ⇒ 00:06:54.799 Hannah Wang: for a lot of events that we want to target, we usually do, like, a campaign where it’s, like, we connect with them, saying we’re gonna go to the conference, and we’re like, oh, it’s like, hi, saw you’d be… saw you’ll be attending or speaking at X conference.
78 00:06:54.890 ⇒ 00:07:01.390 Hannah Wang: would love to connect, and I feel like people are pretty… receptive to that, like, they…
79 00:07:01.730 ⇒ 00:07:09.670 Hannah Wang: There’s, like, at least a 50%. I don’t know if you saw the message Robert tagged you in, but I can also pull that up.
80 00:07:11.550 ⇒ 00:07:29.350 Hannah Wang: In sales notifications, like, you can see this is an event campaign, and yeah, acceptance rate is pretty high, and message rate is also, like, relatively high, around 20%, so that… that’s effective, but obviously we want to run campaigns, like.
81 00:07:29.560 ⇒ 00:07:32.640 Hannah Wang: That are not just centered around events.
82 00:07:32.810 ⇒ 00:07:36.379 Hannah Wang: Just because, obviously, we can’t go to all of them.
83 00:07:36.580 ⇒ 00:07:42.149 Hannah Wang: Not that we only target the ones that we go to, but… Yeah, it’s like, we wanna…
84 00:07:42.450 ⇒ 00:07:50.899 Hannah Wang: I guess, be more strategic about, like, the different types of campaigns that we run, so… I think these ones are more so, like.
85 00:07:51.110 ⇒ 00:07:57.680 Hannah Wang: because we have success with other telehealth companies, like Eden and Ellie Mental Health.
86 00:07:57.950 ⇒ 00:08:07.140 Hannah Wang: And I think there’s a couple other healthcare companies that are our current customers. So we can obviously leverage our, like.
87 00:08:08.310 ⇒ 00:08:16.130 Hannah Wang: expertise in that, so I think that’s why maybe telehealth is, like, a vertical we’re going after, and then…
88 00:08:16.520 ⇒ 00:08:23.810 Hannah Wang: January Ventures, I think a strategy that we’ve wanted to do before is to
89 00:08:23.950 ⇒ 00:08:32.570 Hannah Wang: hit up, VCs or PEs and target their portcos portfolio companies, just because…
90 00:08:33.000 ⇒ 00:08:38.529 Hannah Wang: yeah, I think this is, like, a newer thing that we’re trying to do and experiment with.
91 00:08:39.440 ⇒ 00:08:43.749 Hannah Wang: So yeah, long-winded answer of saying I feel like these two campaigns are kind of…
92 00:08:43.860 ⇒ 00:08:48.419 Hannah Wang: Newer, and, like, if you look at our marketing hub,
93 00:08:51.740 ⇒ 00:08:54.720 Hannah Wang: Right here, like, a lot of our…
94 00:08:55.330 ⇒ 00:09:01.259 Hannah Wang: previous completed campaigns are centered around conferences. So, like, health conference.
95 00:09:01.440 ⇒ 00:09:08.460 Hannah Wang: TLTF Summit, like, Transform Together, etc. Like, Adweek, these are all events. So I think…
96 00:09:08.890 ⇒ 00:09:12.430 Hannah Wang: Yeah, maybe the Telehealth and Jan Ventures one is a newer…
97 00:09:12.670 ⇒ 00:09:21.989 Luke Scorziell: So this is kind of the first, like, just purely cold outreach, or not one of the first, but maybe, like, it’s a different… different event than, like, you have a warm connection.
98 00:09:22.650 ⇒ 00:09:26.860 Hannah Wang: Yeah, this is more, yeah, more cold in the sense that there’s no, like.
99 00:09:27.400 ⇒ 00:09:41.919 Hannah Wang: like, at least for the event, I think people are more receptive to accepting the connection, because it’s like, oh, you’ll be at the event too, like, cool, I’ll connect with you, for sure, but yeah, this is more, like, cold, I guess you can say, in the sense that
100 00:09:41.920 ⇒ 00:09:47.970 Hannah Wang: There’s, like, not really much, like, warm connection we have, with…
101 00:09:48.140 ⇒ 00:09:57.839 Hannah Wang: these companies, and I think another, our previous go-to-market,
102 00:09:59.790 ⇒ 00:10:08.520 Hannah Wang: I forgot what the campaign was called, but, he… The previous go-to-market lead…
103 00:10:08.710 ⇒ 00:10:17.590 Hannah Wang: that worked with us, he did… the early infra… Early stage infra setup?
104 00:10:17.810 ⇒ 00:10:28.140 Hannah Wang: campaign, and this is the campaign brief that Robert linked in your onboarding doc as, like, a B-level brief, and I think
105 00:10:28.500 ⇒ 00:10:33.219 Hannah Wang: I believe this one was run and executed, but we didn’t…
106 00:10:33.910 ⇒ 00:10:37.119 Hannah Wang: I don’t think there was any…
107 00:10:37.940 ⇒ 00:10:42.889 Hannah Wang: ROI from this one, if I remember correctly.
108 00:10:43.610 ⇒ 00:10:46.929 Luke Scorziell: Yeah, I think, I mean, and you can kind of tell me…
109 00:10:48.540 ⇒ 00:10:53.119 Luke Scorziell: Because I’m sure, like, Teladoc, I believe, is, like, a private equity company, so they might have…
110 00:10:53.300 ⇒ 00:10:54.439 Luke Scorziell: But, so…
111 00:10:54.910 ⇒ 00:11:00.680 Luke Scorziell: like, typically how I would think of cold outreach, or just how I’ve begun to think of it, versus, like.
112 00:11:01.570 ⇒ 00:11:09.590 Luke Scorziell: Yeah, is, using a lot more, like… so, if you go back to the messaging.
113 00:11:10.250 ⇒ 00:11:17.279 Luke Scorziell: Like, message one, thanks for connecting out of zero, da-da-da, Owen’s fine.
114 00:11:17.750 ⇒ 00:11:26.950 Luke Scorziell: Enough, yeah, okay, so I think it’s good with, like, the… You,
115 00:11:27.540 ⇒ 00:11:31.930 Luke Scorziell: So, having more use is statistically, like.
116 00:11:32.480 ⇒ 00:11:39.000 Luke Scorziell: Supposed to help more with, like, cold messages getting opened, as opposed to, like, some of the other ones in that last campaign that you showed me.
117 00:11:39.000 ⇒ 00:11:42.600 Hannah Wang: The early stage ones were a little more like I… Mmm.
118 00:11:42.600 ⇒ 00:11:49.259 Luke Scorziell: I focus, like, congrats on the recent Series A raise, I build 0 to 1, which is fine, but
119 00:11:50.170 ⇒ 00:11:55.259 Luke Scorziell: congrats on what you’re building, how long does it take you?
120 00:11:55.560 ⇒ 00:11:59.500 Luke Scorziell: We build scalable… Yeah, I guess, like.
121 00:12:01.620 ⇒ 00:12:06.490 Luke Scorziell: It seems like the thing that’s typically the most successful is starting a conversation
122 00:12:06.850 ⇒ 00:12:11.800 Luke Scorziell: With, probably, like, just getting any kind of conversation going versus
123 00:12:12.110 ⇒ 00:12:18.199 Luke Scorziell: we kind of pin ourselves in, and I’m still getting to know the product. My plan today is to listen to a few more sales calls.
124 00:12:21.650 ⇒ 00:12:25.639 Luke Scorziell: But I guess, like, from your perspective, are there things of value that, like.
125 00:12:26.110 ⇒ 00:12:29.710 Luke Scorziell: We could immediately solve for them in some of these, like.
126 00:12:30.480 ⇒ 00:12:35.279 Luke Scorziell: Like, hey, so good to connect, saw you were in… Blah, blah, blah, I’m…
127 00:12:35.900 ⇒ 00:12:42.550 Luke Scorziell: like, from, like, Couton, like, I lead, like, a… AI…
128 00:12:42.790 ⇒ 00:12:52.050 Luke Scorziell: transformation company, and would love to… would love to just chat and see if there’s… like, have we tried something like that, where it’s just literally asking, like, hey, would you be down to hop on, like, a 10-minute call and…
129 00:12:52.690 ⇒ 00:12:57.920 Luke Scorziell: If there’s any way that we could, learn from each other?
130 00:12:57.920 ⇒ 00:13:09.169 Hannah Wang: Yeah, I… I definitely feel like they’ve done that type of messaging. I… they have so many messages, I, like, don’t know exactly which one, but…
131 00:13:10.040 ⇒ 00:13:16.590 Hannah Wang: They’ve definitely… done stuff like that, and I don’t…
132 00:13:16.940 ⇒ 00:13:20.560 Hannah Wang: Really know the success rate of that?
133 00:13:20.790 ⇒ 00:13:23.620 Hannah Wang: I guess, like, I’m sure people might…
134 00:13:24.380 ⇒ 00:13:29.840 Hannah Wang: accept the connection, but then I don’t think they, like, respond.
135 00:13:29.960 ⇒ 00:13:33.159 Hannah Wang: back. They just kind of passively accept.
136 00:13:33.400 ⇒ 00:13:36.450 Hannah Wang: The connection request.
137 00:13:36.590 ⇒ 00:13:41.790 Hannah Wang: Yeah, it’s hard for me to say, but…
138 00:13:41.960 ⇒ 00:13:47.919 Luke Scorziell: Do we track the… do we have, like, the stats somewhere where we can kind of see how each campaign performs?
139 00:13:48.200 ⇒ 00:13:51.479 Hannah Wang: Yeah, it should be in…
140 00:13:52.560 ⇒ 00:14:01.530 Hannah Wang: here. So I feel like this is a more recent one… recent setup, though, like…
141 00:14:01.880 ⇒ 00:14:05.590 Hannah Wang: Yeah, you should… you’ll be able to see,
142 00:14:06.040 ⇒ 00:14:08.680 Hannah Wang: Oh, wow. Okay, there’s a lot.
143 00:14:08.940 ⇒ 00:14:15.069 Hannah Wang: But yeah, if you look in the sales notification and search for your campaign as finished, I feel like you can kinda…
144 00:14:16.310 ⇒ 00:14:18.329 Hannah Wang: Take a look,
145 00:14:24.360 ⇒ 00:14:34.370 Hannah Wang: Yeah, so this one is the infra… early-stage infra campaign one that we ran. I think this was for the CTO personas, and
146 00:14:34.680 ⇒ 00:14:44.499 Hannah Wang: we reached 8 leads, and I guess this is a decent number of acceptances, but zero replies, so…
147 00:14:45.040 ⇒ 00:14:51.510 Hannah Wang: Yeah, maybe that, like, shows us, yeah, maybe it was too eye-focused,
148 00:14:52.310 ⇒ 00:14:58.500 Hannah Wang: Like, I don’t know, I just feel like it’s a bit… Pitching, but…
149 00:14:58.500 ⇒ 00:14:59.340 Luke Scorziell: Yeah.
150 00:14:59.660 ⇒ 00:15:03.440 Hannah Wang: like… Hmm.
151 00:15:05.520 ⇒ 00:15:11.240 Hannah Wang: Like, it feels… like, this is the problem I feel like we’ve been having when…
152 00:15:11.450 ⇒ 00:15:17.019 Hannah Wang: Ryan was trying to help with messaging, like, it just felt so AI.
153 00:15:17.530 ⇒ 00:15:24.510 Hannah Wang: like, AI-generated, so I know Utam always kind of emphasizes, like, oh, it’s okay if there’s, like, typos, or, like.
154 00:15:25.060 ⇒ 00:15:33.800 Hannah Wang: Like, you don’t capitalize everything, like, because I feel like that makes it seem more human,
155 00:15:34.200 ⇒ 00:15:38.110 Hannah Wang: Because, yeah, these… like, to me, like, they feel…
156 00:15:39.120 ⇒ 00:15:54.610 Hannah Wang: very AI, but, like, I don’t know how you would change that, necessarily. Like, even if I looked at my LinkedIn, like, sometimes I get random connection requests and, like, with messages in them, and, like, I don’t accept them, because…
157 00:15:55.220 ⇒ 00:15:59.190 Hannah Wang: It just sounds like a robot sometimes.
158 00:15:59.600 ⇒ 00:16:04.740 Luke Scorziell: Yeah, I mean, why don’t… I could show you some of my… I mean, not that it’s… I’m not, like, B2B…
159 00:16:06.000 ⇒ 00:16:08.210 Luke Scorziell: Well, I guess I am a little bit B2B,
160 00:16:08.410 ⇒ 00:16:10.869 Luke Scorziell: But, like, I’ve done a lot of, like, networking.
161 00:16:12.160 ⇒ 00:16:16.829 Luke Scorziell: type of messages, I don’t know, maybe this will spark some ideas and stuff.
162 00:16:17.480 ⇒ 00:16:21.729 Luke Scorziell: Can you see this fine?
163 00:16:21.730 ⇒ 00:16:22.740 Hannah Wang: Yep,
164 00:16:23.460 ⇒ 00:16:26.779 Luke Scorziell: So, like… I don’t know, again, just kind of randomly.
165 00:16:27.520 ⇒ 00:16:27.990 Hannah Wang: Hmm.
166 00:16:27.990 ⇒ 00:16:39.240 Luke Scorziell: best person I think I connected with, I just said, hey, Victoria, I’d love to chat with you, your experience in ops is a huge growth area for me in my own entrepreneurship, would you be open to… So I’m, like, very much pitching her about her experience, not about me.
167 00:16:39.240 ⇒ 00:16:39.590 Hannah Wang: Yeah.
168 00:16:39.590 ⇒ 00:16:42.779 Luke Scorziell: very, like… I want to learn from you.
169 00:16:45.150 ⇒ 00:16:47.399 Luke Scorziell: This is someone that I also, like…
170 00:16:48.250 ⇒ 00:16:54.269 Luke Scorziell: kind of… I said, like, hey, I’m trying to start a Corinne brand strategy, saw you were a fellow Trojan with impressive experience.
171 00:16:54.430 ⇒ 00:16:59.089 Luke Scorziell: Is that just, like, kind of buttering, or, like, I don’t think it sound like that, because it sounds like…
172 00:16:59.420 ⇒ 00:17:06.920 Luke Scorziell: You know, or, like…
173 00:17:11.400 ⇒ 00:17:14.380 Luke Scorziell: I guess, having a personal connection.
174 00:17:18.079 ⇒ 00:17:19.199 Luke Scorziell: Let’s see…
175 00:17:22.369 ⇒ 00:17:24.579 Luke Scorziell: Sometimes I just send these random messages.
176 00:17:28.359 ⇒ 00:17:34.330 Luke Scorziell: Yeah, like, hey, fellow, so finding something in common… I mean, in the USC connection, obviously, is, like, pretty helpful.
177 00:17:35.250 ⇒ 00:17:41.670 Luke Scorziell: Let me try to see, because I literally developed, like, a bunch of…
178 00:17:48.560 ⇒ 00:17:50.919 Luke Scorziell: This guy, I think, was also kind of random.
179 00:17:55.360 ⇒ 00:17:57.209 Luke Scorziell: I don’t know, is this sparking any ideas for you?
180 00:17:57.340 ⇒ 00:18:03.270 Hannah Wang: Yeah, yeah. I think it kind of solidifies… what?
181 00:18:04.340 ⇒ 00:18:08.990 Hannah Wang: my, like, Ryan and I kind of hypothesized in the sense that, like.
182 00:18:10.700 ⇒ 00:18:20.959 Hannah Wang: well, maybe not Ryan, but I think for me, yeah, buttering people up. Like, seeing if there’s a connection, buttering people up, and then keeping it short, and simple, and like…
183 00:18:20.960 ⇒ 00:18:22.010 Luke Scorziell: Yeah, like…
184 00:18:23.480 ⇒ 00:18:24.920 Luke Scorziell: Yeah, oh, sorry, go for it.
185 00:18:25.160 ⇒ 00:18:30.969 Hannah Wang: I was just saying, like, the love to pick your brain phrase, or, like, swap notes, or, you know…
186 00:18:31.380 ⇒ 00:18:37.930 Luke Scorziell: Yeah, like, hey, Aaron, saw we had a few shared connections, and we’re both USC grads, I’d love to pick your brain about how you got into product marketing.
187 00:18:38.440 ⇒ 00:18:40.669 Luke Scorziell: And then he connected,
188 00:18:47.440 ⇒ 00:18:51.140 Luke Scorziell: This guy also… Or maybe I got connected with him through someone else.
189 00:18:51.690 ⇒ 00:18:53.600 Luke Scorziell: Hey, John, just sent you an email.
190 00:18:54.390 ⇒ 00:18:57.130 Luke Scorziell: I heard you’d be a great person to talk with,
191 00:18:59.200 ⇒ 00:19:01.290 Luke Scorziell: This guy, I think, too, like…
192 00:19:02.610 ⇒ 00:19:08.520 Luke Scorziell: Hey, saw you were on McNeil’s thing, would be down to talk, or, like, someone posted a whole thing.
193 00:19:08.520 ⇒ 00:19:09.300 Hannah Wang: Yeah.
194 00:19:09.670 ⇒ 00:19:14.130 Luke Scorziell: So I think, like, for what I’ve found to be…
195 00:19:14.660 ⇒ 00:19:20.210 Luke Scorziell: Then I used to do this for my job, so I don’t know if So, like…
196 00:19:20.360 ⇒ 00:19:23.919 Luke Scorziell: But I… actually, yeah, here’s a lot harder to,
197 00:19:26.980 ⇒ 00:19:28.650 Luke Scorziell: Like, some of the people…
198 00:19:36.750 ⇒ 00:19:40.000 Luke Scorziell: that are, like, not USC-related, we’re always…
199 00:19:41.050 ⇒ 00:19:43.600 Luke Scorziell: Or it can be a little bit harder to.
200 00:19:43.600 ⇒ 00:19:44.430 Hannah Wang: Hmm.
201 00:19:44.790 ⇒ 00:19:50.710 Luke Scorziell: But, like… Just having even, like, super specific,
202 00:19:52.880 ⇒ 00:19:55.620 Luke Scorziell: See, like, here is outreach that I don’t really think, like.
203 00:19:56.910 ⇒ 00:20:02.279 Luke Scorziell: didn’t… didn’t really work for me, like, so cool to see what you’re doing with whatever. I focus on this.
204 00:20:02.750 ⇒ 00:20:05.459 Luke Scorziell: Feel free to grab a time, Ellen responded to that.
205 00:20:05.650 ⇒ 00:20:06.260 Hannah Wang: Hmm.
206 00:20:06.260 ⇒ 00:20:09.929 Luke Scorziell: Hey, Eric, have you set a vision statement? Like, whatever, like…
207 00:20:10.850 ⇒ 00:20:14.539 Luke Scorziell: Sending it again, like, very eye-focused, as opposed to, like.
208 00:20:15.910 ⇒ 00:20:18.130 Luke Scorziell: We go into his profile, and we say, like.
209 00:20:19.590 ⇒ 00:20:28.009 Luke Scorziell: Yeah, hey Eric, saw you’re a serial entrepreneur. I’m starting my own business. I would really love to pick your brain about how you got into your business. Like, that’s probably…
210 00:20:28.500 ⇒ 00:20:30.580 Luke Scorziell: A much different response.
211 00:20:31.360 ⇒ 00:20:32.410 Luke Scorziell: Then,
212 00:20:33.400 ⇒ 00:20:39.309 Luke Scorziell: like, hey, I’m doing this. So, like, I would imagine the same thing, especially along the lines of, like, AI and stuff, like.
213 00:20:40.290 ⇒ 00:20:43.280 Luke Scorziell: just…
214 00:20:44.560 ⇒ 00:20:53.180 Luke Scorziell: It’s like, no one knows what we’re talking about. I feel like. Like, it’s just, it’s like, if we use too many buzzwords, then it’s, like, just a crazy, like…
215 00:20:53.960 ⇒ 00:20:59.459 Luke Scorziell: yeah, like… you know, then…
216 00:21:00.390 ⇒ 00:21:02.800 Luke Scorziell: Already, it’s like, oh, they’re trying to get me…
217 00:21:03.000 ⇒ 00:21:05.690 Luke Scorziell: They’re trying to sell me on something, and…
218 00:21:07.120 ⇒ 00:21:11.650 Luke Scorziell: I don’t know that I want to buy it, and then… and now they’re talking to me in, like, AI buzzwords, so, like…
219 00:21:12.890 ⇒ 00:21:17.960 Luke Scorziell: So I think, like, Like, I don’t… okay, so if we go back to,
220 00:21:22.370 ⇒ 00:21:23.199 Luke Scorziell: Hold up.
221 00:21:25.500 ⇒ 00:21:32.420 Luke Scorziell: So… what kind of people are we looking at again? So, like, CTOs and CEOs, or.
222 00:21:32.720 ⇒ 00:21:40.039 Hannah Wang: For the telehealth one… Yeah, CTO, CEO, head of growth, head of product.
223 00:21:42.320 ⇒ 00:21:43.200 Luke Scorziell: Sophetic.
224 00:21:46.170 ⇒ 00:21:48.840 Luke Scorziell: And this is the stuff that Ryan does, right, where he goes.
225 00:21:48.840 ⇒ 00:21:55.829 Hannah Wang: Yeah, he, like, pulls the lead list and gets them. So maybe, actually, would it be easier if…
226 00:21:56.000 ⇒ 00:22:00.380 Hannah Wang: I can try to find the actual lead list. Let me…
227 00:22:00.380 ⇒ 00:22:01.759 Luke Scorziell: Notice you already have a leads list.
228 00:22:01.760 ⇒ 00:22:04.290 Hannah Wang: I… I think so.
229 00:22:04.290 ⇒ 00:22:06.230 Luke Scorziell: Do you have Sales Navigator? Do you know?
230 00:22:06.390 ⇒ 00:22:07.700 Hannah Wang: We do, yeah.
231 00:22:07.700 ⇒ 00:22:08.739 Luke Scorziell: We do, okay.
232 00:22:09.630 ⇒ 00:22:13.729 Hannah Wang: At least Robert and Utam do. Robert uses it a lot more.
233 00:22:14.830 ⇒ 00:22:23.370 Hannah Wang: Mmm… My brain… Trying to remember where it would be. Let’s see…
234 00:22:56.100 ⇒ 00:22:59.730 Hannah Wang: Okay, here, I will share my screen again.
235 00:23:02.280 ⇒ 00:23:07.150 Hannah Wang: Mmm… I think this is the… Hold on…
236 00:23:13.870 ⇒ 00:23:18.970 Hannah Wang: Why do these not look like telehealth companies? Maybe it is.
237 00:23:34.100 ⇒ 00:23:36.139 Hannah Wang: Okay, interesting.
238 00:23:58.640 ⇒ 00:24:02.729 Hannah Wang: The thing about Slack is that there’s so many messages that I…
239 00:24:02.920 ⇒ 00:24:03.890 Luke Scorziell: Yeah, so that’s good.
240 00:24:03.890 ⇒ 00:24:08.469 Hannah Wang: Don’t even know how to start digging for this.
241 00:24:45.510 ⇒ 00:24:48.210 Hannah Wang: Why are these companies, like, not…
242 00:24:50.520 ⇒ 00:24:51.320 Luke Scorziell: Oh, there we go.
243 00:24:51.690 ⇒ 00:24:52.400 Luke Scorziell: Right.
244 00:24:52.820 ⇒ 00:24:57.859 Hannah Wang: Yeah, and then when I go to get contacts, it, like, shows totally different.
245 00:25:00.120 ⇒ 00:25:01.190 Hannah Wang: Domains.
246 00:25:01.190 ⇒ 00:25:04.399 Luke Scorziell: Victor’s or, like, past company? I don’t know.
247 00:25:04.620 ⇒ 00:25:08.269 Hannah Wang: Oh, maybe. Okay, let me just… let’s see…
248 00:25:10.390 ⇒ 00:25:13.199 Hannah Wang: Is Paragon a health company? No.
249 00:25:21.610 ⇒ 00:25:23.110 Hannah Wang: Interesting.
250 00:25:24.570 ⇒ 00:25:25.510 Hannah Wang: Whoa.
251 00:25:26.200 ⇒ 00:25:30.560 Hannah Wang: Okay, let’s just… let’s just use Sales Nav.
252 00:25:30.560 ⇒ 00:25:33.589 Luke Scorziell: Can you redo the formatting or something, or the…
253 00:25:35.290 ⇒ 00:25:38.720 Hannah Wang: Yeah, I’m scared to… I don’t really know how to use clay.
254 00:25:38.840 ⇒ 00:25:45.930 Hannah Wang: So I’m a little scared to mess with… mess with everything, but… Let’s see…
255 00:25:57.390 ⇒ 00:25:59.770 Hannah Wang: Okay, let’s see,
256 00:26:23.090 ⇒ 00:26:27.939 Hannah Wang: Okay, oh, sure. Chief… well, I feel like for this company, it’s a bit…
257 00:26:28.870 ⇒ 00:26:30.910 Hannah Wang: Like, maybe we’d want to go…
258 00:26:31.620 ⇒ 00:26:37.279 Hannah Wang: a level lower, because I think Hims and Hers is a bigger company, and I don’t know if she would…
259 00:26:39.470 ⇒ 00:26:42.719 Hannah Wang: Respond to our messages, but let’s just theoretically take…
260 00:26:43.180 ⇒ 00:26:46.760 Hannah Wang: Take her as an example. So, yeah, maybe…
261 00:26:47.180 ⇒ 00:26:56.110 Hannah Wang: Like, head of product is someone we want to… Target, so… Going back…
262 00:27:04.680 ⇒ 00:27:07.520 Hannah Wang: The messaging, it’s like, hey…
263 00:27:15.810 ⇒ 00:27:21.370 Hannah Wang: Like, is this okay, do you think? It has you, not a lot of I.
264 00:27:22.270 ⇒ 00:27:26.240 Luke Scorziell: I think the… Yeah, so that one’s interesting.
265 00:27:33.300 ⇒ 00:27:38.660 Luke Scorziell: I mean, my intuition, I guess, I don’t know, sales and networking are a little bit different, too, but my intuition is, like.
266 00:27:40.260 ⇒ 00:27:44.939 Luke Scorziell: Having, like, a specific ask, like, Hey, such and such.
267 00:27:46.500 ⇒ 00:27:48.399 Luke Scorziell: Hello, thanks for connecting.
268 00:27:49.350 ⇒ 00:27:54.720 Luke Scorziell: like, I’m always looking to chat, or like, I don’t know, like, I’m always…
269 00:27:55.780 ⇒ 00:27:58.229 Luke Scorziell: I guess, yeah, it is just experimentation.
270 00:28:00.550 ⇒ 00:28:03.219 Hannah Wang: Like, do you think, like, is being too niche?
271 00:28:04.560 ⇒ 00:28:06.920 Hannah Wang: Like, are you saying that this is, like, a little too new?
272 00:28:06.920 ⇒ 00:28:15.479 Luke Scorziell: What does that mean? Like, curious how you’re tracking patient journeys at… How are you tracking… Patients, like, from…
273 00:28:18.040 ⇒ 00:28:24.889 Hannah Wang: yeah, I don’t know, like, throughout the funnel, like, in the big… before they even become a patient, to, like…
274 00:28:25.440 ⇒ 00:28:28.559 Hannah Wang: I don’t know, onboarding them? Yeah, I don’t know.
275 00:28:29.760 ⇒ 00:28:36.330 Hannah Wang: Should it be more, like, generalized, then? Like, kind of your… Messaging that you shared.
276 00:28:36.330 ⇒ 00:28:43.149 Luke Scorziell: Well, why is… so with… with somebody who’s a head of product, like, what… do you know, kind of, the reason why we’re reaching out to them, or, like, what is the…
277 00:28:43.690 ⇒ 00:28:45.480 Luke Scorziell: Goal that we’re having with them.
278 00:28:45.870 ⇒ 00:28:47.120 Hannah Wang: Mmm…
279 00:28:49.350 ⇒ 00:28:51.930 Luke Scorziell: Like, what would we… what problem would we solve for them, do you know?
280 00:28:55.510 ⇒ 00:29:00.419 Hannah Wang: I guess… this, where AI adoption is a strategic lever.
281 00:29:00.710 ⇒ 00:29:07.690 Hannah Wang: So I think we try to hit a lot of the non-technical people, and… like, eventually.
282 00:29:08.880 ⇒ 00:29:10.100 Hannah Wang: get them.
283 00:29:10.910 ⇒ 00:29:18.120 Hannah Wang: to see that, like, AI is powerful, and we can help them adopt it to be, like, to help their…
284 00:29:18.850 ⇒ 00:29:22.880 Hannah Wang: Like, division grow, or, like, for them to…
285 00:29:25.620 ⇒ 00:29:37.489 Hannah Wang: make moves, I guess, with… because I feel like a lot of these roles are under pressure to use AI, and maybe they don’t know how to use it. So that’s where we would come in and kind of help, like…
286 00:29:39.020 ⇒ 00:29:39.700 Luke Scorziell: Yeah.
287 00:29:39.700 ⇒ 00:29:40.400 Hannah Wang: Yeah.
288 00:29:41.560 ⇒ 00:29:44.300 Luke Scorziell: Okay, well, I feel like that’s a good… so…
289 00:29:48.130 ⇒ 00:29:50.580 Luke Scorziell: Like, where’s the product sold?
290 00:29:53.960 ⇒ 00:30:00.279 Luke Scorziell: Just, hey, curious… would love to know if you need any help, or would… or curious if you need any help
291 00:30:01.050 ⇒ 00:30:08.440 Luke Scorziell: like, learning or implementing new AI systems that… Like…
292 00:30:08.650 ⇒ 00:30:12.200 Luke Scorziell: Whatever would you have time to, like, hop on a quick call?
293 00:30:14.090 ⇒ 00:30:14.620 Hannah Wang: Yeah.
294 00:30:14.810 ⇒ 00:30:16.190 Luke Scorziell: Or, like, would you be…
295 00:30:20.470 ⇒ 00:30:25.920 Luke Scorziell: Because if it’s, like, they don’t understand, or, like, they’re feeling intimidated, then, like, the immediate pain point that we can solve is, like.
296 00:30:26.620 ⇒ 00:30:34.109 Luke Scorziell: oh, like, we can help you get up to date and, like, educated. That’s what I was kind of thinking with the workshops, too, like, if we did more of the workshops.
297 00:30:35.880 ⇒ 00:30:40.860 Luke Scorziell: We could kind of use those as, like, old invitations of, like, hey, so-and-so, like, we’re hosting a workshop for…
298 00:30:41.050 ⇒ 00:30:45.109 Luke Scorziell: Telehealth founders, or telehealth… telehealth executives.
299 00:30:45.220 ⇒ 00:30:49.189 Luke Scorziell: to help them see, like, use cases for AIs, like.
300 00:30:49.360 ⇒ 00:30:52.659 Luke Scorziell: the field progresses or something. But obviously, like, it’s probably too…
301 00:30:52.900 ⇒ 00:30:58.369 Luke Scorziell: too big a picture, on this. So… Yeah, I think, like.
302 00:31:00.320 ⇒ 00:31:03.719 Luke Scorziell: Having a kind of focused, like.
303 00:31:04.510 ⇒ 00:31:07.350 Luke Scorziell: asking the question of, like, how can I help this person?
304 00:31:07.880 ⇒ 00:31:10.759 Luke Scorziell: And then having, like, a specific ask, so, like.
305 00:31:11.240 ⇒ 00:31:14.020 Luke Scorziell: Hey, would love to help you
306 00:31:14.950 ⇒ 00:31:17.900 Luke Scorziell: Alright, well, curious to see if there’s any way I could help.
307 00:31:18.360 ⇒ 00:31:20.180 Luke Scorziell: With such and such company.
308 00:31:20.840 ⇒ 00:31:24.640 Luke Scorziell: implementing AI, like, would you have time to hop on a quick call?
309 00:31:25.160 ⇒ 00:31:29.400 Luke Scorziell: Sometime this week, I think is always a good, like.
310 00:31:29.920 ⇒ 00:31:31.620 Luke Scorziell: Gonna be a good, good pitch.
311 00:31:31.970 ⇒ 00:31:37.169 Luke Scorziell: Because then it’s like, they know exactly what you’re asking for, or they know why you’re connecting.
312 00:31:37.300 ⇒ 00:31:41.689 Luke Scorziell: You’re giving them a time frame, and then you’re asking them to, like, connect on a call?
313 00:31:42.040 ⇒ 00:31:44.239 Luke Scorziell: Versus if it’s, like, very, kind of…
314 00:31:44.870 ⇒ 00:31:52.059 Luke Scorziell: ambiguous what you’re asking for, I think it’s harder to respond to, and then, yeah, it feels more like, oh, they’re sending this to a bunch of different people.
315 00:31:52.060 ⇒ 00:31:52.790 Hannah Wang: Right.
316 00:31:53.550 ⇒ 00:31:57.780 Hannah Wang: Then do you think we should change the connection message?
317 00:31:59.170 ⇒ 00:32:01.280 Luke Scorziell: I don’t know, what do you think about it?
318 00:32:01.280 ⇒ 00:32:02.050 Hannah Wang: See?
319 00:32:09.000 ⇒ 00:32:10.369 Hannah Wang: Oh, I feel like it’s okay.
320 00:32:11.240 ⇒ 00:32:18.819 Hannah Wang: Okay… well, if we’re gonna pitch AI, I don’t know if… well, I guess we do both, so it doesn’t really…
321 00:32:19.240 ⇒ 00:32:22.670 Hannah Wang: matter, but yeah, like…
322 00:32:23.260 ⇒ 00:32:29.870 Hannah Wang: if we’re gonna do the AI route that we kinda just talked about earlier, I don’t know if saying data would be…
323 00:32:30.230 ⇒ 00:32:38.510 Hannah Wang: Confusing, but we do… Work on data problems, too, so… .
324 00:32:39.500 ⇒ 00:32:42.790 Luke Scorziell: Yeah, well, what… so, we do data, and then…
325 00:32:43.610 ⇒ 00:32:46.379 Luke Scorziell: What is… can you tell me, or do… I don’t know if you…
326 00:32:46.940 ⇒ 00:32:54.140 Luke Scorziell: you know clearly a difference, because I’ve heard that differentiation between, like, data versus AI, like, what are… what are the differences between the two?
327 00:32:55.680 ⇒ 00:33:03.509 Hannah Wang: Yeah, so I… if I’m not mistaken, I feel like a lot of our clients
328 00:33:03.630 ⇒ 00:33:08.380 Hannah Wang: like, we don’t have, like, a clear AI package, so a lot of our clients are…
329 00:33:09.360 ⇒ 00:33:18.000 Hannah Wang: More on the data packages, but… Hugo…
330 00:33:22.790 ⇒ 00:33:26.349 Hannah Wang: To our services,
331 00:33:31.480 ⇒ 00:33:35.119 Hannah Wang: Yeah, I feel like, if I remember correctly, like.
332 00:33:35.390 ⇒ 00:33:38.949 Hannah Wang: We want to marry the two, but it’s just, like, hard…
333 00:33:39.170 ⇒ 00:33:43.179 Hannah Wang: To do that, so right now they feel like…
334 00:33:43.620 ⇒ 00:33:52.069 Hannah Wang: separate entities, but I think the way… the messaging that we try to use to combine them is basically, like.
335 00:33:52.210 ⇒ 00:34:03.599 Hannah Wang: Oh, we hope… Solve your data… Problems, so that you can start to use.
336 00:34:04.140 ⇒ 00:34:12.489 Hannah Wang: like, once you have all of that kind of figured out and fixed, like, you can leverage your data with AI to, like.
337 00:34:13.969 ⇒ 00:34:20.150 Hannah Wang: build better, or, like, help your business, basically. I’m doing a very poor job of explaining this.
338 00:34:20.150 ⇒ 00:34:23.110 Luke Scorziell: Well, how would… how would you explain… because I… I feel…
339 00:34:24.199 ⇒ 00:34:28.230 Luke Scorziell: Confident in your, you know, knowledge of the company.
340 00:34:28.230 ⇒ 00:34:28.529 Hannah Wang: Oh.
341 00:34:28.830 ⇒ 00:34:32.920 Luke Scorziell: Obvious. I mean, obvious… not that you’re, like, an engineer, but, like, what?
342 00:34:33.150 ⇒ 00:34:39.480 Luke Scorziell: as just explaining off the top of your head, like, how you think that BrandForge helps companies, like, what would you say, without any, like.
343 00:34:39.730 ⇒ 00:34:41.830 Hannah Wang: Have the jargon and whatnot.
344 00:34:43.630 ⇒ 00:34:44.380 Hannah Wang: Hmm.
345 00:34:45.389 ⇒ 00:34:59.199 Hannah Wang: Yeah, when I try to explain the company that I work at, I basically say it’s a data and AI consultancy, and then people, I feel like, are intimidated by the word AI, so they don’t really ask more questions.
346 00:34:59.980 ⇒ 00:35:06.400 Hannah Wang: But… I think it’s just, yeah, we help businesses.
347 00:35:07.120 ⇒ 00:35:12.409 Hannah Wang: whether it is data or AI or both, like, we help fix
348 00:35:12.890 ⇒ 00:35:15.859 Hannah Wang: Their problems so that they can…
349 00:35:16.710 ⇒ 00:35:22.779 Hannah Wang: Basically, make better decisions and grow their company.
350 00:35:25.040 ⇒ 00:35:30.620 Hannah Wang: Kind of like the high level for me, and then if you get into the nitty-gritty, it’s like…
351 00:35:32.030 ⇒ 00:35:36.309 Hannah Wang: As you can see, sales is very difficult for me, so I have a private sales page.
352 00:35:36.310 ⇒ 00:35:37.889 Luke Scorziell: We’re, like, all things sales.
353 00:35:37.910 ⇒ 00:35:44.560 Hannah Wang: So it’s like, what is BF? Like, what is Brainforge? Like, I try to, like, copy and paste
354 00:35:45.000 ⇒ 00:35:57.330 Hannah Wang: Obviously, messaging evolves throughout the months, but… so I don’t know when this was made, but, like, I… wherever I see Utam and Robert pitching Brainforge, I just kind of copy it into this doc,
355 00:35:57.910 ⇒ 00:36:07.009 Hannah Wang: So, it’s like… I guess… When we try to marry the two together,
356 00:36:08.080 ⇒ 00:36:10.499 Hannah Wang: Yeah, this is how I’ve seen…
357 00:36:10.810 ⇒ 00:36:18.450 Hannah Wang: Uten Pitch. It’s like, we help teams make faster, better decisions by turning messy data into AI-powered.
358 00:36:18.630 ⇒ 00:36:28.789 Hannah Wang: context. So it’s like, yeah, we help you fix your data, because data is the backbone for everything, and then given your clean, structured data, like, we help you
359 00:36:29.230 ⇒ 00:36:34.849 Hannah Wang: integrate that with AI so that you can make better decisions, and, like, faster decisions.
360 00:36:35.450 ⇒ 00:36:36.090 Luke Scorziell: Yeah.
361 00:36:36.920 ⇒ 00:36:41.450 Luke Scorziell: Well, so going back then to the brief and the customer, the connection message.
362 00:36:42.070 ⇒ 00:36:44.899 Luke Scorziell: Hey, first name, following what you’re building it, whatever.
363 00:36:45.270 ⇒ 00:36:48.049 Luke Scorziell: I solve telehealth data problems, would love to connect.
364 00:37:02.830 ⇒ 00:37:04.260 Luke Scorziell: Yeah, I think, like…
365 00:37:07.550 ⇒ 00:37:11.699 Luke Scorziell: Let me just pull it up on my end, too, because sometimes it’s hard for me to,
366 00:37:13.100 ⇒ 00:37:18.219 Luke Scorziell: I think, like, we probably want to just have a bias, also, for just, like, trying things, like, we don’t have to have, like, a…
367 00:37:18.510 ⇒ 00:37:20.310 Luke Scorziell: Not to be perfect, but, like…
368 00:37:20.860 ⇒ 00:37:23.090 Luke Scorziell: Now, if I come in here and…
369 00:37:23.340 ⇒ 00:37:28.149 Hannah Wang: Like, you can totally feel free to, please, change the messaging, because.
370 00:37:28.330 ⇒ 00:37:29.880 Luke Scorziell: Yeah, I think…
371 00:37:30.460 ⇒ 00:37:32.060 Hannah Wang: We just need help.
372 00:37:33.250 ⇒ 00:37:37.000 Luke Scorziell: First name…
373 00:38:58.790 ⇒ 00:39:00.609 Luke Scorziell: I don’t know, I mean, that’s like…
374 00:39:44.740 ⇒ 00:39:47.450 Hannah Wang: Were you already using Arc before Brainforge?
375 00:39:48.140 ⇒ 00:39:50.519 Luke Scorziell: Yeah, it was kind of funny when I saw everyone was using it.
376 00:39:50.520 ⇒ 00:39:51.380 Hannah Wang: Nice.
377 00:39:52.200 ⇒ 00:39:53.249 Luke Scorziell: I love Ark.
378 00:39:53.250 ⇒ 00:39:54.790 Hannah Wang: Yeah, that’s great.
379 00:40:02.690 ⇒ 00:40:04.720 Luke Scorziell: Or, like, you know, stuff like this.
380 00:41:05.420 ⇒ 00:41:12.990 Hannah Wang: So, like, not to get super technical, but I’ve… or, I guess, more into the nitty-gritty, but I feel like that helps Ryan, like.
381 00:41:13.140 ⇒ 00:41:16.950 Hannah Wang: Those would be examples of message ones.
382 00:41:16.950 ⇒ 00:41:19.430 Luke Scorziell: Or connection messages.
383 00:41:21.250 ⇒ 00:41:27.010 Luke Scorziell: Oh, well, I mean, it could be either, but maybe I was thinking of them as the connection message.
384 00:41:28.290 ⇒ 00:41:29.360 Luke Scorziell: Hmm…
385 00:41:47.350 ⇒ 00:41:53.079 Hannah Wang: So for, like, outreach, do you not have, like, a… A sequence of messages?
386 00:41:54.160 ⇒ 00:41:58.529 Hannah Wang: Like, if they don’t respond, kind of, like, following up with…
387 00:42:00.130 ⇒ 00:42:02.820 Luke Scorziell: I mean, a lot of this for me was just… it was just kind of,
388 00:42:10.170 ⇒ 00:42:12.589 Luke Scorziell: Not random, but not, like…
389 00:42:15.590 ⇒ 00:42:25.959 Luke Scorziell: Or just, like, I kind of have a doc, and… but I don’t… I don’t know, I don’t really… I don’t have, like, a… I haven’t used Clay, or, like, an automated following up system. I normally don’t really like to, just because it feels kind of impersonal.
390 00:42:26.940 ⇒ 00:42:29.190 Luke Scorziell: At least as an individual.
391 00:42:29.190 ⇒ 00:42:29.920 Hannah Wang: Yeah.
392 00:42:30.890 ⇒ 00:42:33.770 Luke Scorziell: But I think, like, the principles are, like…
393 00:42:35.880 ⇒ 00:42:40.239 Luke Scorziell: One, like, put other person in position.
394 00:42:41.830 ⇒ 00:42:49.840 Luke Scorziell: of honor or something, so… and then… I’ll have a clear… Ask, i.e.
395 00:42:51.150 ⇒ 00:42:53.350 Luke Scorziell: Do you have time for a 15?
396 00:43:07.320 ⇒ 00:43:08.290 Luke Scorziell: Oh, I…
397 00:43:09.410 ⇒ 00:43:12.829 Luke Scorziell: I don’t know, that’s generally how I would think about it. So then, if we went down to, like.
398 00:43:16.730 ⇒ 00:43:21.170 Luke Scorziell: You know, because they probably get a billion of these messages every day.
399 00:43:23.790 ⇒ 00:43:27.590 Luke Scorziell: So… I’m gonna swap the notes.
400 00:43:33.290 ⇒ 00:43:36.859 Hannah Wang: I guess it’s weird to, like, send sequences after…
401 00:43:37.020 ⇒ 00:43:43.369 Hannah Wang: Yeah, I mean, it does feel robotic and impersonal to me, too, but, like, I feel like maybe that’s something that they…
402 00:43:43.840 ⇒ 00:43:52.080 Hannah Wang: or Robert kind of wants us to, like, nudge them at least 3 times before… Stopping.
403 00:43:52.390 ⇒ 00:43:58.520 Hannah Wang: So yeah, it’s like, there’s only so many ways that…
404 00:43:58.640 ⇒ 00:44:03.250 Hannah Wang: I feel like I can get creative with the message.
405 00:44:03.410 ⇒ 00:44:07.300 Hannah Wang: So I guess that’s why Ryan kind of…
406 00:44:07.610 ⇒ 00:44:14.760 Hannah Wang: Made it more, like, technical, I mean, jargony, I guess.
407 00:44:18.020 ⇒ 00:44:19.939 Luke Scorziell: Yeah, so I kind of think of, like.
408 00:44:42.300 ⇒ 00:44:43.219 Luke Scorziell: I feel like.
409 00:45:45.670 ⇒ 00:45:47.589 Hannah Wang: You want me to pull up the CTO?
410 00:45:48.390 ⇒ 00:45:51.380 Luke Scorziell: It’s okay, so, like…
411 00:46:08.910 ⇒ 00:46:10.639 Luke Scorziell: I mean, it just… I think it’s like…
412 00:46:11.130 ⇒ 00:46:13.909 Luke Scorziell: Having kind of a purpose that you’re inviting people into.
413 00:46:14.070 ⇒ 00:46:15.140 Hannah Wang: So…
414 00:46:16.180 ⇒ 00:46:19.320 Luke Scorziell: I know, I’m just full of ideas a lot of the time.
415 00:46:19.880 ⇒ 00:46:25.810 Luke Scorziell: I’m just doing, like, compiling… Expert research.
416 00:46:28.200 ⇒ 00:46:34.300 Luke Scorziell: So, I’ll have to look at those playbooks still, because… clever.
417 00:46:35.190 ⇒ 00:46:36.580 Luke Scorziell: Connect…
418 00:47:27.770 ⇒ 00:47:29.819 Luke Scorziell: Yeah, something like that, I don’t know even if, like…
419 00:47:29.820 ⇒ 00:47:30.270 Hannah Wang: Hmm.
420 00:47:31.460 ⇒ 00:47:36.910 Luke Scorziell: Then it’s like… They’re kind of like, hey, such and such, you know, whatever, would you have time to
421 00:47:37.170 ⇒ 00:47:40.399 Luke Scorziell: Quick call to action, I’d love to learn. So this is, like.
422 00:47:40.800 ⇒ 00:47:42.490 Luke Scorziell: I’d love to learn from you.
423 00:47:43.590 ⇒ 00:47:48.119 Luke Scorziell: about how you’re implementing AI into your team’s workflows, because, like, they’re the expert on their team, right?
424 00:47:48.340 ⇒ 00:47:51.740 Luke Scorziell: We’re always looking to level up our product, so then…
425 00:47:52.510 ⇒ 00:47:56.510 Luke Scorziell: Then that… it, like, very subtly introduces Brainforge.
426 00:47:56.880 ⇒ 00:48:01.140 Luke Scorziell: And relates it to AI.
427 00:48:02.110 ⇒ 00:48:07.490 Luke Scorziell: And, like, solving a… I don’t… does this kind of messaging make sense to you, or is that, like, interesting at all to you?
428 00:48:07.850 ⇒ 00:48:10.259 Hannah Wang: Yeah, no, that, that makes sense.
429 00:48:14.660 ⇒ 00:48:17.320 Hannah Wang: Since then, as the expert.
430 00:48:24.310 ⇒ 00:48:27.430 Luke Scorziell: I’ve been seeing engineering teams, so, you know, like…
431 00:49:55.850 ⇒ 00:49:56.640 Luke Scorziell: Click.
432 00:50:12.910 ⇒ 00:50:13.610 Luke Scorziell: Hmm.
433 00:50:46.770 ⇒ 00:50:49.009 Luke Scorziell: You know, so, like, something like this, so, like.
434 00:50:50.580 ⇒ 00:50:53.530 Luke Scorziell: Like, this message kind of assumes that you’re being annoying.
435 00:50:53.530 ⇒ 00:50:55.680 Hannah Wang: Like, last, last things.
436 00:50:55.680 ⇒ 00:50:56.420 Luke Scorziell: from a…
437 00:50:56.980 ⇒ 00:50:57.460 Hannah Wang: That’s true.
438 00:50:59.020 ⇒ 00:51:00.689 Luke Scorziell: And then this one’s just, like…
439 00:51:02.610 ⇒ 00:51:08.499 Luke Scorziell: kind of random, like, I don’t really… I would be like, okay, cool. But, and, you know, not…
440 00:51:08.610 ⇒ 00:51:09.650 Luke Scorziell: He’ll just, like.
441 00:51:09.970 ⇒ 00:51:18.159 Luke Scorziell: Hey, just wanted to circle back here. This is like a real human. Would you have… this time I’m specifying, would you have 15 minutes this week or next? I don’t know, maybe the sales calls are longer.
442 00:51:18.290 ⇒ 00:51:24.040 Luke Scorziell: But again, like, this doesn’t need to be a sales call, this could just be, like, making the connection, and then you follow up with them, get them on a list.
443 00:51:24.180 ⇒ 00:51:24.850 Hannah Wang: Yeah.
444 00:51:24.850 ⇒ 00:51:28.610 Luke Scorziell: Would you have 15 minutes this week or next to share about how you’re using AI on your team?
445 00:51:29.100 ⇒ 00:51:36.320 Luke Scorziell: I’d… Be happy to share.
446 00:51:37.640 ⇒ 00:51:38.790 Luke Scorziell: Sure, so…
447 00:51:47.880 ⇒ 00:51:49.430 Luke Scorziell: What we’ve been learning from our clients.
448 00:51:51.820 ⇒ 00:52:01.640 Luke Scorziell: And, like, this last one is just, like, if you’re ever interested in sharing about your experience, feel free to grab some time. And then you’re just leaving a link, so, like, if by chance
449 00:52:01.850 ⇒ 00:52:05.629 Luke Scorziell: they just don’t open LinkedIn very often? Or…
450 00:52:06.410 ⇒ 00:52:10.719 Luke Scorziell: Or, like, they just decide later on, then, you know, at least they could just book
451 00:52:12.280 ⇒ 00:52:14.639 Luke Scorziell: Through a link. Do they use a link, do you know?
452 00:52:15.130 ⇒ 00:52:18.879 Hannah Wang: Yeah, it’s a cal.com… or yeah, we do have a link, yeah.
453 00:52:19.200 ⇒ 00:52:20.700 Luke Scorziell: Okay, so then,
454 00:52:24.560 ⇒ 00:52:30.880 Luke Scorziell: You know, I don’t know, I think you could… we could just try the same… Strategy…
455 00:52:31.180 ⇒ 00:52:31.880 Hannah Wang: Yeah.
456 00:52:32.470 ⇒ 00:52:38.740 Luke Scorziell: Across, like… like, this isn’t really specific even to, like, This team, necessarily?
457 00:52:39.540 ⇒ 00:52:43.149 Luke Scorziell: like, product or CTO, like, it’s just kind of like…
458 00:52:43.410 ⇒ 00:52:44.800 Hannah Wang: General, yeah.
459 00:52:46.280 ⇒ 00:52:54.880 Luke Scorziell: I mean, if in the future we wanted to be like, hey, we’re gonna put together a, like, a report on what people are thinking of the industry, then we could say, like.
460 00:52:55.320 ⇒ 00:52:58.910 Luke Scorziell: You know, here’s a specific report that we conducted.
461 00:52:59.270 ⇒ 00:53:05.570 Luke Scorziell: And then we can, you know, reach out specifically to people to ask them to be a part of that.
462 00:53:05.960 ⇒ 00:53:07.060 Luke Scorziell: But.
463 00:53:07.250 ⇒ 00:53:07.870 Hannah Wang: Yeah.
464 00:53:09.180 ⇒ 00:53:13.109 Luke Scorziell: Like, I guess… Like, the thing about…
465 00:53:13.470 ⇒ 00:53:19.909 Luke Scorziell: that I… I don’t know, at least that I think about a lot of this stuff, is it’s, like, relationships, so you’re just trying to, like, build a relationship with someone.
466 00:53:21.390 ⇒ 00:53:24.680 Luke Scorziell: So, how are you thinking about handling attribution?
467 00:53:26.450 ⇒ 00:53:30.169 Luke Scorziell: I mean, that’d be great if, by chance, they’re struggling with attribution.
468 00:53:31.110 ⇒ 00:53:39.790 Luke Scorziell: But, like, if I’m a marketing expert, I’m gonna be like, well, what is this person gonna tell me about attribution? Versus, like.
469 00:53:39.950 ⇒ 00:53:41.029 Luke Scorziell: you know…
470 00:53:44.860 ⇒ 00:53:46.220 Luke Scorziell: First name…
471 00:53:49.880 ⇒ 00:53:52.029 Luke Scorziell: Thanks so much.
472 00:53:53.560 ⇒ 00:53:59.539 Luke Scorziell: Connecting… If you’re open to it.
473 00:54:00.320 ⇒ 00:54:01.170 Luke Scorziell: I’ll die.
474 00:54:06.010 ⇒ 00:54:07.070 Luke Scorziell: Exciting…
475 00:54:12.960 ⇒ 00:54:14.470 Luke Scorziell: Marketers, too.
476 00:54:16.560 ⇒ 00:54:20.350 Luke Scorziell: Pretty sure… What a color…
477 00:56:16.930 ⇒ 00:56:22.720 Luke Scorziell: you know, I don’t… so it’s just… it’s kind of in putting yourself on a more even playing field. So, I could do…
478 00:56:22.960 ⇒ 00:56:25.030 Luke Scorziell: Like, I could go through, I guess, and, like.
479 00:56:25.440 ⇒ 00:56:28.069 Luke Scorziell: right, the rest of them? I don’t know if,
480 00:56:29.610 ⇒ 00:56:32.159 Luke Scorziell: Yeah, what would be, like, the most helpful for you? Is this, like.
481 00:56:32.380 ⇒ 00:56:37.369 Luke Scorziell: Because you’re more design-focused, right? So this is not really even where you’re probably wanting to be.
482 00:56:39.780 ⇒ 00:56:47.620 Hannah Wang: yes, I think rewriting the messaging would be super helpful, and then, tagging Ryan and kind of giving him a…
483 00:56:48.470 ⇒ 00:56:58.229 Hannah Wang: like, your reasoning for why you chose certain phrases over the other. So, like, you saw my comment about, like.
484 00:56:58.260 ⇒ 00:57:09.410 Hannah Wang: oh, pins them as the expert, like, subtly introduces Brainforge, just so… because I don’t want you to work on messaging, like, I think that’s… you’re more on the strategy side, and I think messaging…
485 00:57:09.410 ⇒ 00:57:22.629 Hannah Wang: maybe Jed and Ryan can help with. So I think just, like, yeah, maybe giving them an example, and then, like, showing your reasoning for why you did this, as opposed to, like, why
486 00:57:22.920 ⇒ 00:57:26.240 Hannah Wang: maybe the message that Ryan kind of drafted.
487 00:57:26.310 ⇒ 00:57:43.919 Hannah Wang: is not necessarily the most appealing, to a lead. I think that’d be super awesome. You don’t have to… if you don’t have time, like, you don’t have to do every single one, maybe. I think what you have so far is, like, good for the CTO people, but if…
488 00:57:44.040 ⇒ 00:57:50.279 Hannah Wang: if you do have time, like, yeah, I think more examples would be helpful to kind of train them,
489 00:57:50.940 ⇒ 00:57:55.230 Hannah Wang: And then, to answer your second kind of question, yeah, I’m more of the…
490 00:57:55.610 ⇒ 00:58:00.190 Hannah Wang: design side, but I think, like, as the company’s been growing.
491 00:58:00.590 ⇒ 00:58:09.210 Hannah Wang: like, obviously there’s a lot of positions to fill, so I’ve been kind of, like, helping out with a lot of sales and partnership stuff, but I think…
492 00:58:09.770 ⇒ 00:58:16.109 Hannah Wang: they know that I don’t want to necessarily do that, so they’re… that’s why they’re bringing in people to kind of
493 00:58:16.320 ⇒ 00:58:19.310 Hannah Wang: take over. That,
494 00:58:19.500 ⇒ 00:58:28.409 Hannah Wang: Yeah, I’m more heavily focused on the partnership stuff right now, and then the sales stuff I’ve been, like, handing off, but…
495 00:58:29.070 ⇒ 00:58:35.560 Hannah Wang: Yeah, I mean, ultimately, design. I just want to focus on that, but, haven’t had a chance to do that, so…
496 00:58:36.130 ⇒ 00:58:50.090 Hannah Wang: Yeah, appreciate you coming on and kind of helping with this, because it’s been a… it’s been a bit of a struggle, like, just messaging and, like, wording and branding and,
497 00:58:50.710 ⇒ 00:58:55.219 Hannah Wang: Yeah, it’s been… I know they want help with that, so…
498 00:58:55.750 ⇒ 00:58:58.740 Luke Scorziell: I mean, I… yeah, I feel… I… my,
499 00:59:00.560 ⇒ 00:59:05.359 Luke Scorziell: last job was all, like, LinkedIn outreach and…
500 00:59:05.360 ⇒ 00:59:06.260 Hannah Wang: Oh, yeah.
501 00:59:06.920 ⇒ 00:59:17.700 Luke Scorziell: doing all this stuff, so I would just, like, constantly iterate and experiment on, like, what worked best and, how to get people, like, I don’t know. I mean, I had to send, like.
502 00:59:18.410 ⇒ 00:59:22.780 Luke Scorziell: Hundreds… If not thousands of messages. That’s…
503 00:59:23.610 ⇒ 00:59:25.279 Hannah Wang: Are you still at your…
504 00:59:25.580 ⇒ 00:59:30.829 Hannah Wang: are you, like, working two jobs? Are you transitioning over? Or, like, what’s your plan, I guess?
505 00:59:31.100 ⇒ 00:59:34.500 Luke Scorziell: I’ve been doing my own, like.
506 00:59:35.330 ⇒ 00:59:43.580 Luke Scorziell: Marketing and brand agency for a while, so, Yeah, it’s been like…
507 00:59:44.580 ⇒ 00:59:51.850 Luke Scorziell: I think I’m just gonna, yeah, kinda see how things go with this trial, and then I’ve really liked the team so far with Brainforge, and
508 00:59:52.340 ⇒ 00:59:55.369 Luke Scorziell: I think, like, would love to chat with,
509 00:59:57.220 ⇒ 01:00:04.240 Luke Scorziell: Yeah, like, you know, see what would work. So I’d still have to work on, like, a couple of my own clients and stuff, and then,
510 01:00:04.550 ⇒ 01:00:08.460 Luke Scorziell: But, yeah, I haven’t… I left that job in, like, March of 2024.
511 01:00:08.780 ⇒ 01:00:10.150 Hannah Wang: Mmm, okay.
512 01:00:10.150 ⇒ 01:00:13.270 Luke Scorziell: So, yeah, like…
513 01:00:13.270 ⇒ 01:00:16.509 Hannah Wang: Wow. Lots of messages.
514 01:00:16.990 ⇒ 01:00:21.650 Luke Scorziell: Yeah, so… You know, I had to deal, like…
515 01:00:22.210 ⇒ 01:00:28.359 Luke Scorziell: Yeah, these were all connection requests, so hey, one of my clients, hoping to speak with you ASAP about your experience in the QSR space, do you have enough?
516 01:00:28.830 ⇒ 01:00:32.340 Luke Scorziell: Time this afternoon, so I had to, like, book same-day things a lot of the time.
517 01:00:32.730 ⇒ 01:00:33.210 Hannah Wang: Wow.
518 01:00:33.210 ⇒ 01:00:37.509 Luke Scorziell: So it was like… you know, I think just,
519 01:00:38.630 ⇒ 01:00:44.149 Luke Scorziell: Yeah, so, okay, well, I’ll make some, like, maybe put some example messages up here.
520 01:00:44.480 ⇒ 01:00:45.090 Hannah Wang: Yeah.
521 01:00:45.090 ⇒ 01:00:48.090 Luke Scorziell: And then tag Ryan and Judd,
522 01:00:48.270 ⇒ 01:00:50.710 Luke Scorziell: Maybe I’ll tag Robert, too, just so he can, like…
523 01:00:50.710 ⇒ 01:00:51.350 Hannah Wang: Yes.
524 01:00:51.590 ⇒ 01:00:52.390 Hannah Wang: Yeah.
525 01:00:52.920 ⇒ 01:00:56.210 Luke Scorziell: see just what I’m thinking, and give me some…
526 01:00:56.770 ⇒ 01:00:58.789 Luke Scorziell: Thoughts, if he has any.
527 01:01:00.340 ⇒ 01:01:04.930 Hannah Wang: Yeah, probably in the go-to-market channel is the best place, because we’re all there.
528 01:01:05.250 ⇒ 01:01:05.960 Luke Scorziell: Okay.
529 01:01:05.960 ⇒ 01:01:19.159 Hannah Wang: And then… yeah, I think ideally, after Ryan takes a look at that, like, I’d ask him to rework the January Ventures one, and then maybe you can take a look at that, and then…
530 01:01:19.240 ⇒ 01:01:28.459 Hannah Wang: sign off on that, and then, like Robert mentioned, I think he should be, like, the last person to kind of give the green light, so,
531 01:01:30.010 ⇒ 01:01:33.230 Hannah Wang: Yeah, that would be super helpful.
532 01:01:33.230 ⇒ 01:01:38.280 Luke Scorziell: I can do… I’ll look at January of interest, too, and maybe I can just make some changes there.
533 01:01:38.280 ⇒ 01:01:40.419 Hannah Wang: Yeah, sure. Totally.
534 01:01:40.970 ⇒ 01:01:41.610 Luke Scorziell: Cool.
535 01:01:42.130 ⇒ 01:02:01.350 Hannah Wang: And then, yeah, if there’s any other way I can, like I said, help, I know there’s a lot, I’m always happy to hop on a call. Calls are easier than heads-down time for me, because the call is, like, less tiring, I feel like, than trying to focus these days, so,
536 01:02:01.970 ⇒ 01:02:12.349 Hannah Wang: yeah, I… I’m always here. And then, last thing is, I kind of understand, like, the outreach stuff, and, like, building my… your own, kind of.
537 01:02:12.950 ⇒ 01:02:19.970 Hannah Wang: agency, because I don’t know if I mentioned this to you at the happy hour, or if I even started
538 01:02:20.120 ⇒ 01:02:22.259 Hannah Wang: this at that time, but I…
539 01:02:22.380 ⇒ 01:02:24.549 Hannah Wang: I want to be a wedding photographer.
540 01:02:24.880 ⇒ 01:02:25.570 Luke Scorziell: Oh.
541 01:02:25.930 ⇒ 01:02:35.330 Hannah Wang: my long-term thing, so I understand, like, yeah, I guess freelancing in a way, and just, like, reaching out to people and trying to get
542 01:02:35.410 ⇒ 01:02:49.559 Hannah Wang: clients, so I feel like I’m having a similar issue with my own, I guess, if you call it, brand or business, where I, like, can’t get my own clients, which is so… so frustrating, but…
543 01:02:49.560 ⇒ 01:02:50.360 Luke Scorziell: Yeah.
544 01:02:50.750 ⇒ 01:02:57.240 Luke Scorziell: Yeah. Well, if you ever need help or want to, like, pick my brain too, I’d be happy to chat with you about it.
545 01:02:57.240 ⇒ 01:02:58.240 Hannah Wang: Thank you.
546 01:02:58.240 ⇒ 01:03:03.530 Luke Scorziell: But no, like, yeah, one of my roommates is also… maybe he’d be… he might be good to connect with, actually. He’s…
547 01:03:04.000 ⇒ 01:03:06.460 Luke Scorziell: Starting his own wedding photography business, too.
548 01:03:06.460 ⇒ 01:03:12.749 Hannah Wang: Oh, wow, okay, yeah, there’s a lot of us, I guess. Yeah, I’d love to connect with him and kind of…
549 01:03:12.750 ⇒ 01:03:14.729 Luke Scorziell: Is there… are you… you’re in LA, right?
550 01:03:15.140 ⇒ 01:03:16.849 Hannah Wang: Yeah, yeah, I’m in Culver City.
551 01:03:17.140 ⇒ 01:03:19.259 Luke Scorziell: Oh, really? Oh, yeah.
552 01:03:19.260 ⇒ 01:03:20.379 Hannah Wang: Where are you again?
553 01:03:21.530 ⇒ 01:03:23.739 Luke Scorziell: Also in Culver City. We’re in Palms.
554 01:03:24.480 ⇒ 01:03:27.920 Hannah Wang: Oh my… wait… I used to live in Palms.
555 01:03:28.790 ⇒ 01:03:29.599 Luke Scorziell: Oh, right.
556 01:03:29.600 ⇒ 01:03:45.629 Hannah Wang: I live, like, right next to the Westfield Mall in Culver City, currently, but then I used to live on Bentley a couple years ago before I got married. It’s, like, right across the 7… it’s, like, on Venice.
557 01:03:46.480 ⇒ 01:03:47.989 Luke Scorziell: Oh, really? Right. That’s so funny.
558 01:03:47.990 ⇒ 01:03:56.879 Hannah Wang: next to the 7-Eleven… er, not 7-Eleven, the gas station shell, and, like, BK101, like, that Thai curry place in, like.
559 01:03:57.270 ⇒ 01:03:58.630 Hannah Wang: Anyway, yeah, I…
560 01:03:58.630 ⇒ 01:04:00.460 Luke Scorziell: Like, the Ralph’s and everything?
561 01:04:00.460 ⇒ 01:04:03.010 Hannah Wang: Yeah, yeah, yeah, Ralph’s, and around.
562 01:04:03.010 ⇒ 01:04:07.570 Luke Scorziell: Oh, it’s funny, I literally live, like, Kind of adjacent to that.
563 01:04:07.570 ⇒ 01:04:08.229 Hannah Wang: Oh my gosh.
564 01:04:08.230 ⇒ 01:04:09.989 Luke Scorziell: I live on Westwood Boulevard.
565 01:04:10.180 ⇒ 01:04:10.640 Luke Scorziell: Okay.
566 01:04:11.860 ⇒ 01:04:14.570 Luke Scorziell: By the taco place, if you ever went there, like…
567 01:04:14.570 ⇒ 01:04:15.779 Hannah Wang: Yeah, yeah, yeah,
568 01:04:15.780 ⇒ 01:04:17.149 Luke Scorziell: A hot tacos.
569 01:04:17.150 ⇒ 01:04:17.870 Hannah Wang: Okay.
570 01:04:18.230 ⇒ 01:04:21.310 Hannah Wang: Oh, wow. Yeah, we’re super close.
571 01:04:22.600 ⇒ 01:04:28.480 Hannah Wang: Cool. Yeah, small world. I don’t know how everyone ends up in Palms, but they do somehow.
572 01:04:28.480 ⇒ 01:04:30.890 Luke Scorziell: I mean, there’s, like, so much,
573 01:04:32.680 ⇒ 01:04:35.749 Luke Scorziell: Yeah, so much. Or it’s just so dense.
574 01:04:35.750 ⇒ 01:04:41.130 Hannah Wang: Yeah, it… yeah, it… it is. There’s a lot going on in that… in that area.
575 01:04:42.400 ⇒ 01:04:45.299 Luke Scorziell: But, yeah, well, yeah, let me know.
576 01:04:46.760 ⇒ 01:04:52.240 Luke Scorziell: Whew, ever I can be helpful. And yeah, maybe we can do, like, a Westside meetup sometime.
577 01:04:52.240 ⇒ 01:04:59.520 Hannah Wang: Yeah, totally. Amber, I don’t know if you met her, but she also, lives in LA. She lives near the Sony.
578 01:05:00.350 ⇒ 01:05:00.820 Luke Scorziell: Oh, right.
579 01:05:00.820 ⇒ 01:05:02.449 Hannah Wang: offices, yeah, so…
580 01:05:02.450 ⇒ 01:05:02.909 Luke Scorziell: Oh, that’s awesome.
581 01:05:02.910 ⇒ 01:05:04.000 Hannah Wang: We’re all very close.
582 01:05:04.360 ⇒ 01:05:06.200 Hannah Wang: Yeah. Right.
583 01:05:07.150 ⇒ 01:05:08.909 Luke Scorziell: No, I don’t think I met… what does she do?
584 01:05:09.500 ⇒ 01:05:18.989 Hannah Wang: She was a PM, but I think she’s interested in doing analytics analysis, data analysis, so she’s starting to do that more, and do client work.
585 01:05:20.060 ⇒ 01:05:25.310 Hannah Wang: But yeah, she’s super awesome. But yeah, I mean…
586 01:05:26.560 ⇒ 01:05:40.289 Hannah Wang: If you know anyone getting married, hit me up. I tell Kat and Nathan all the time, like, if anyone’s getting married at the center, let me know. So, I’m sure it’s the same pool of people, but… Yeah. That’s okay.
587 01:05:40.290 ⇒ 01:05:41.770 Luke Scorziell: Well, maybe it’d be a good…
588 01:05:43.600 ⇒ 01:05:46.390 Luke Scorziell: Did you ever, like, second shoot, or shoot with someone else?
589 01:05:46.810 ⇒ 01:05:52.949 Hannah Wang: Yeah, all my gigs so far for weddings have been second shoots. I’ve done, like, 4 so far.
590 01:05:53.270 ⇒ 01:05:57.779 Hannah Wang: And that’s how I’m trying to build my portfolio.
591 01:05:58.540 ⇒ 01:06:01.460 Hannah Wang: But yeah, it’s been a… it’s been a grind. It’s like…
592 01:06:01.460 ⇒ 01:06:01.890 Luke Scorziell: Yeah.
593 01:06:01.890 ⇒ 01:06:03.820 Hannah Wang: on Facebook all the time, and…
594 01:06:04.890 ⇒ 01:06:12.270 Hannah Wang: Yeah, just picking up… pricing myself dirt cheap, which probably isn’t the best strategy, and then trying to pitch myself, but…
595 01:06:12.450 ⇒ 01:06:24.379 Hannah Wang: We’ll get there. I trust in the Lord’s timing. I feel like there’s a lot of other stuff going on right now, so maybe not… not now to start my business, but eventually, I want to get there.
596 01:06:24.870 ⇒ 01:06:27.740 Luke Scorziell: Yeah, I’ll text you.
597 01:06:28.710 ⇒ 01:06:31.290 Hannah Wang: Oh yeah, you have my num- I think we have each other’s number.
598 01:06:31.290 ⇒ 01:06:31.850 Luke Scorziell: Yeah.
599 01:06:31.850 ⇒ 01:06:33.260 Hannah Wang: Thank you, yeah.
600 01:06:33.260 ⇒ 01:06:34.030 Luke Scorziell: Hmm…
601 01:06:34.030 ⇒ 01:06:38.570 Hannah Wang: So… Yeah, I mean, no pressure, like…
602 01:06:38.710 ⇒ 01:06:42.500 Hannah Wang: Yeah, just whenever you think of me, you can…
603 01:06:43.340 ⇒ 01:06:46.109 Luke Scorziell: And what… what church do you go to again?
604 01:06:46.110 ⇒ 01:06:49.780 Hannah Wang: I go to Risen, it’s in Santa Monica,
605 01:06:50.890 ⇒ 01:06:55.480 Hannah Wang: Yeah, so… obviously, I’ve pitched myself there too, but…
606 01:06:55.810 ⇒ 01:06:58.679 Hannah Wang: For some reason, everyone’s already married, which is…
607 01:06:59.860 ⇒ 01:07:03.810 Hannah Wang: Ugh, oh why, but that’s okay.
608 01:07:03.810 ⇒ 01:07:16.100 Luke Scorziell: Yeah, I mean, I know Frank is my… he’s my roommate, is… But I’m like… Probably a…
609 01:07:17.230 ⇒ 01:07:22.430 Luke Scorziell: More weddings, I think, sounds like, than what you’ve done at this point, but…
610 01:07:22.620 ⇒ 01:07:27.509 Luke Scorziell: It’s still, like, starting off, so it could be, like, he might have some helpful tips.
611 01:07:27.720 ⇒ 01:07:30.289 Luke Scorziell: Or just, like, maybe you guys could.
612 01:07:30.690 ⇒ 01:07:31.550 Hannah Wang: Work together.
613 01:07:31.550 ⇒ 01:07:41.479 Luke Scorziell: collab or something, so… Yeah, okay, I just sent you a text.
614 01:07:41.630 ⇒ 01:07:42.300 Hannah Wang: Got it.
615 01:07:42.890 ⇒ 01:07:47.899 Luke Scorziell: But yeah, and he lives with me, so literally down the street. But obviously, whenever…
616 01:07:48.250 ⇒ 01:07:51.509 Luke Scorziell: Like, if it’s now, or a year from now, or whatever, like, you know.
617 01:07:52.020 ⇒ 01:07:54.930 Luke Scorziell: Happy to connect you, so…
618 01:07:54.930 ⇒ 01:08:00.310 Hannah Wang: Awesome. Yeah, I appreciate it. His work… his work looks great. Yeah, I’m looking at his website.
619 01:08:02.040 ⇒ 01:08:07.080 Hannah Wang: Okay, well, yeah, I know this is a long call, but thanks again for…
620 01:08:07.390 ⇒ 01:08:13.460 Hannah Wang: helping. I think we were stuck on the campaigns for a little bit, just because messaging was hard, so…
621 01:08:13.460 ⇒ 01:08:18.729 Luke Scorziell: Yeah, it’s easy to get kind of sucked into your… or, like, I don’t know, it’s hard… you kind of get…
622 01:08:20.000 ⇒ 01:08:27.020 Luke Scorziell: Yeah, there’s only so much you feel like you can do until you, maybe get some help from someone who’s, like, not been staring at the same stuff.
623 01:08:27.029 ⇒ 01:08:32.009 Hannah Wang: Yeah, because I’ve been looking at this brief for a long time, and I’m like, I don’t know how to make it better, so…
624 01:08:32.469 ⇒ 01:08:37.719 Hannah Wang: Yeah. Alright, yeah. Cool.
625 01:08:38.470 ⇒ 01:08:39.680 Luke Scorziell: Have a good rest of your day.
626 01:08:39.680 ⇒ 01:08:41.730 Hannah Wang: Yeah, you as well. Talk to you on Slack.
627 01:08:42.050 ⇒ 01:08:43.599 Luke Scorziell: Yeah, sounds good, alright.
628 01:08:43.609 ⇒ 01:08:44.109 Hannah Wang: Yeah.