Meeting Title: Daily GTM Stand Up Date: 2025-12-15 Meeting participants: Fireflies.ai Notetaker Joules, Robert Tseng, Luke’s Notetaker, Luke Scorziell, Ryan Brosas
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1 00:04:10.640 ⇒ 00:04:12.149 Luke Scorziell: Hey, Robert, how’s it going?
2 00:04:13.240 ⇒ 00:04:15.009 Robert Tseng: Hey, Luke, good, how are you?
3 00:04:15.230 ⇒ 00:04:16.029 Luke Scorziell: Red.
4 00:04:16.470 ⇒ 00:04:17.529 Luke Scorziell: Happy Monday.
5 00:04:18.140 ⇒ 00:04:19.209 Robert Tseng: Happy Monday!
6 00:04:22.840 ⇒ 00:04:24.169 Robert Tseng: How was your weekend?
7 00:04:24.770 ⇒ 00:04:36.160 Luke Scorziell: It was good. Yeah, what? We went to, like, a Holiday Lights festival, down in,
8 00:04:36.590 ⇒ 00:04:39.019 Luke Scorziell: Manhattan Beach last night, or, like.
9 00:04:39.020 ⇒ 00:04:39.750 Robert Tseng: Nice.
10 00:04:39.900 ⇒ 00:04:41.810 Luke Scorziell: Church, small group, so.
11 00:04:41.810 ⇒ 00:04:42.330 Robert Tseng: Okay.
12 00:04:43.320 ⇒ 00:04:50.200 Luke Scorziell: It was fun, and hold on, like, a 7-mile hike on… Saturday, just fine.
13 00:04:50.200 ⇒ 00:04:51.240 Robert Tseng: Oh, wonderful.
14 00:04:51.240 ⇒ 00:04:51.990 Luke Scorziell: Yeah.
15 00:04:53.000 ⇒ 00:04:54.250 Luke Scorziell: Oh, how about you?
16 00:04:54.670 ⇒ 00:04:57.540 Robert Tseng: I… I just studied…
17 00:04:57.720 ⇒ 00:05:04.260 Robert Tseng: So, yeah, I was in the library for, like, 12 hours a day for Saturday and Sunday, yeah.
18 00:05:04.450 ⇒ 00:05:05.170 Luke Scorziell: That’s crazy.
19 00:05:05.590 ⇒ 00:05:11.510 Robert Tseng: Yeah, I have my last exam on Wednesday, and then we will be done with that.
20 00:05:13.090 ⇒ 00:05:17.280 Luke Scorziell: And then on to the next semester. Is this still a 3-year program? It’s just a night?
21 00:05:17.280 ⇒ 00:05:28.170 Robert Tseng: It’s… it’s… it’s 4. Yeah. So, unless I decide to, like, take more classes and do it faster, but otherwise, it’s… it’s 4.
22 00:05:28.570 ⇒ 00:05:29.220 Luke Scorziell: Huh.
23 00:05:30.180 ⇒ 00:05:41.130 Robert Tseng: Yeah, I can’t imagine. I… the finish line is now… now we’re inside. It’s… it’s more of, like, I’ll assess how the semester went when I go home on Thursday.
24 00:05:41.130 ⇒ 00:05:42.080 Luke Scorziell: Huh.
25 00:05:42.080 ⇒ 00:05:42.660 Robert Tseng: Yeah.
26 00:05:44.290 ⇒ 00:05:45.180 Robert Tseng: Hey, Ryan.
27 00:05:45.280 ⇒ 00:05:46.759 Ryan Brosas: So I actually booked…
28 00:05:47.130 ⇒ 00:05:50.859 Robert Tseng: I’ll just pit myself. Okay.
29 00:05:51.980 ⇒ 00:05:54.270 Robert Tseng: I actually booked this call…
30 00:05:54.940 ⇒ 00:06:12.790 Robert Tseng: at, Jed’s request, but he… I don’t believe he’ll be joining, actually, so… which is fine. He’ll, but just kind of have this optional for you two, kind of moving forward, but, I think, really, I just want to have a daily check-in with… with Jed, at least, especially since he’s… he’s full-time with us, and so…
31 00:06:13.200 ⇒ 00:06:18.660 Robert Tseng: And yeah, you guys are welcome to pop in here, like, these will just be pretty informal, just 15 minutes at a time.
32 00:06:18.730 ⇒ 00:06:31.589 Robert Tseng: If we need to go longer, I can… I can always go a little bit longer. Yeah, I think we turned this off for a while, because it was just… it wasn’t, like, a big enough team for me to be running these.
33 00:06:31.640 ⇒ 00:06:39.140 Robert Tseng: But I feel like now we have a lot of people again, so I thought it’d probably be best to start doing this again.
34 00:06:39.370 ⇒ 00:06:56.699 Robert Tseng: Yeah, so I guess, I don’t want to spend too much time, because we’re also going to do the planning, planning meeting later, but I’m just, like, anything tactical that things would bring up, so I guess, like, how I would typically run these, I was actually going to send this over to Luke, so I’ll kind of follow up on this later.
35 00:06:56.780 ⇒ 00:07:06.069 Robert Tseng: But, yeah, I guess, Luke, if you’re not in linear yet, I would try to… I believe you’re already added to the sales team, but.
36 00:07:06.070 ⇒ 00:07:09.959 Luke Scorziell: Even linear, I just haven’t, like… Started navigating it as a…
37 00:07:09.960 ⇒ 00:07:10.570 Robert Tseng: Okay.
38 00:07:11.080 ⇒ 00:07:23.129 Robert Tseng: Great. No worries. I haven’t touched this in, like, over a month, so… but now, kind of getting back into how we run all of our other projects, like, we usually create tickets and, like, try to track, like, kind of.
39 00:07:23.250 ⇒ 00:07:42.750 Robert Tseng: statuses and kind of do… do a little bit of, like, this project management motion. So, I’ll be kind of running these, pretty lightly, throughout, throughout, kind of, throughout the weeks. So I’m not going to cover all these tickets right now, I just need to groom them, which just means that I’m going to, just kind of see what’s relevant or not.
40 00:07:42.880 ⇒ 00:07:56.209 Robert Tseng: I know that a lot of this stuff, like Ryan, you created for yourself, or Hannah creates her own tickets, so I’m just gonna give you guys some time to, like… you can decide what’s so relevant or not, and by the planning call, like, I’ll probably have this cleaned up.
41 00:07:56.590 ⇒ 00:08:12.119 Robert Tseng: Yeah, I kind of gave some estimates for, like, kind of how I think… how much time I think people should be spending, so I do have a target for, like, what I’d like to see, which I kind of shared in the channel. But I understand it might take a little bit of time for us to ramp up to that.
42 00:08:12.860 ⇒ 00:08:19.260 Robert Tseng: Yeah, so I guess on… yeah, I… I think… you know.
43 00:08:19.950 ⇒ 00:08:33.140 Robert Tseng: Luke and Ryan, since it’s just you two right now, I think, like, the main thing that’s on my mind, I shared kind of, like, a couple messages around, like, content and wanting to kind of get that back up again, especially for Q1 2026.
44 00:08:33.179 ⇒ 00:08:41.600 Robert Tseng: So, I know Luke and I were talking a lot about ICPs and stuff last week, and I’ve set up a recurring call with you, Luke, for us to be able to kind of discuss that.
45 00:08:41.630 ⇒ 00:08:56.399 Robert Tseng: I also know that the timing of your trial and whatever, like, there’s gonna be, like, some point where we decide, like, kind of what your next step is, so, you know, I just… I just… I just put things on the schedule, just to kind of have… have it on my calendar, so I don’t forget.
46 00:08:56.530 ⇒ 00:09:03.640 Robert Tseng: Yeah, but I think, like, you… between you and Ryan, like, that’s kind of, like, the two people that would probably get this going again.
47 00:09:05.090 ⇒ 00:09:13.480 Robert Tseng: Yeah, and then Ryan, you know, I’m starting to tag Jed and have him take over the HubSpot stuff and, like, messaging and whatnot.
48 00:09:13.480 ⇒ 00:09:30.730 Robert Tseng: you know, just to kind of free up your capacity so that you can kind of spend more, kind of go back into content. So, you may have already noticed that, but that’s… that’s kind of… I’m trying to ramp Jen up fully this week to take over all middle-of-funnel messaging, for sure.
49 00:09:30.900 ⇒ 00:09:43.699 Robert Tseng: Top of funnel campaigns, I think, obviously, you’re still kind of running some of the stuff through LinkedIn, and I may not have him touch that, because, you know, I think you… I could… I don’t think it’s taking you that much time right now anyway.
50 00:09:43.700 ⇒ 00:10:00.399 Robert Tseng: But yeah, eventually, like, anything that’s around, like, deal coordination and stuff, like, I… I want him to kind of just take that, and you can… you can… so we can keep you more on… on… on content and other, like, go-to-market experiments.
51 00:10:01.080 ⇒ 00:10:20.039 Ryan Brosas: Sure, sure, sure. So, I already, like, handed over that last week, so I have been, like, touch bases, well, I will be, like, collaborating with him, and I guess this week we will be, like, doing some CRM cleanup, but yeah, I’ve been, like, handing over most of the CRM, so… Great, yeah.
52 00:10:20.460 ⇒ 00:10:23.730 Robert Tseng: Yeah, oh yeah, so feel free to keep doing that, like, I…
53 00:10:23.860 ⇒ 00:10:29.090 Robert Tseng: I don’t want you and Hannah to just house a bunch of stuff to him, and then I’ll see, like, how much…
54 00:10:29.530 ⇒ 00:10:46.169 Robert Tseng: like, I don’t really know what his capacity is, like, how fast is he actually, like, going through these things? And then I’ll kind of… I’ll, like, calibrate him as necessary. But yeah, okay, that sounds good. Yeah, this is not, like, I guess, is there anything, like, tactical that you guys are working on right now that you just want some…
55 00:10:46.170 ⇒ 00:10:54.899 Robert Tseng: quick feedback on, like, I know that this is a lot of, like, throat clearing that I’m doing right now, but, like, is this not how it will be on a daily basis?
56 00:10:54.900 ⇒ 00:10:59.689 Luke Scorziell: No, for sure. I think it’s helpful to get plugged into this. I guess, like, in my mind.
57 00:11:00.960 ⇒ 00:11:06.820 Luke Scorziell: just because we’ve been having, like, bigger picture, like, strategic, I guess, conversations a little more. Yeah.
58 00:11:07.290 ⇒ 00:11:13.729 Luke Scorziell: And then, obviously, but then, like… like, Ryan and I were talking last week, and then,
59 00:11:14.450 ⇒ 00:11:17.879 Luke Scorziell: like, Hannah, I think, so that has a few current…
60 00:11:18.530 ⇒ 00:11:29.749 Luke Scorziell: like, just tasks that they’re working on to do with, like, current messaging and stuff, so I guess, would it just be, like, just keep plugging along on those, or should I maybe be taking a step back and, like.
61 00:11:29.990 ⇒ 00:11:33.219 Luke Scorziell: developing, like, what I think might be a…
62 00:11:33.830 ⇒ 00:11:36.179 Luke Scorziell: like, more stri… I don’t know, like, or… Yeah.
63 00:11:36.180 ⇒ 00:11:36.520 Robert Tseng: Yeah.
64 00:11:36.520 ⇒ 00:11:37.160 Luke Scorziell: us.
65 00:11:37.680 ⇒ 00:11:46.189 Robert Tseng: Yeah, I think it’s less… I don’t… yeah, we don’t need you to kind of think about the stuff that’s running right now. I think, Luke, I think you’re more kind of building out, like.
66 00:11:46.680 ⇒ 00:11:49.530 Robert Tseng: Okay, what, you know, assuming we… we keep
67 00:11:49.700 ⇒ 00:11:54.220 Robert Tseng: Yeah, you want to keep working with us? Like, what’s… what are, like, the…
68 00:11:54.520 ⇒ 00:11:59.300 Robert Tseng: the things that you’re going to bring back to the team. I mean, content was, like, one that I’m…
69 00:11:59.910 ⇒ 00:12:08.779 Robert Tseng: I’m more kind of handing that to you as, like, I do want to turn this back on, and I want you to kind of basically figure out how we’re going to do it. And then, like.
70 00:12:08.820 ⇒ 00:12:22.389 Robert Tseng: Yeah, I think that’s… that’s really the first… the first piece. I know you had other ideas around how we… how we organize around events, lead magnets, like, content is very broad, so I kind of consider that all part of the content strategy.
71 00:12:23.200 ⇒ 00:12:25.909 Robert Tseng: But maybe you… maybe you see… see it differently, yeah.
72 00:12:25.910 ⇒ 00:12:31.350 Luke Scorziell: Like, maybe, like, are you thinking, like, getting, like, LinkedIn, back up and running for…
73 00:12:31.350 ⇒ 00:12:38.139 Robert Tseng: Yeah, like, our founder posts, I kind of set that, like, video to you, to you and, and, and Ryan.
74 00:12:38.140 ⇒ 00:12:52.849 Robert Tseng: what I like about that guy, specifically, is just, like, I think he has just a pretty good system for, like, how… the cadence, like, the type of founder content, like, the way that he structures kind of it, I felt like was a good strategic breakdown. I’d like to have something like that for us.
75 00:12:53.000 ⇒ 00:12:58.039 Robert Tseng: Because before, it was really kind of,
76 00:12:58.790 ⇒ 00:13:14.339 Robert Tseng: just whatever topics that Ryan could kind of fish out of, like, me and Utam’s brain, we were just kind of throwing out there. And, I guess, like, yeah, we experimented with different formats, but it wasn’t, like, something that we were, I feel like we weren’t really, like.
77 00:13:15.510 ⇒ 00:13:16.290 Robert Tseng: you know.
78 00:13:16.710 ⇒ 00:13:33.129 Robert Tseng: categorizing different types of posts, like, really, like, rigorously, like, measuring, like, what we were… what we were getting out of it and stuff. So, all I saw was, like, the leads that we were getting from the content were not, like, the best fit, and I felt like it was kind of a distraction for us at the time, so that’s why we kind of shut it off.
79 00:13:33.170 ⇒ 00:13:36.940 Robert Tseng: But, I mean, I do think it’s kind of a necessary
80 00:13:37.060 ⇒ 00:13:53.540 Robert Tseng: thing that we need to figure out, so I want to get that back going again. And I like the direction that we talked about, Luke, in terms of, like, which I’m gonna… I’ll share this more broadly in the channel to get Utam on the same page of what we discussed, but I do think your intuition for, like.
81 00:13:53.540 ⇒ 00:14:04.909 Robert Tseng: ICP, who we want to speak to, how we talk about the business, I think this is… it’s all… it’s all, like, headed in the right direction. So, I would like to be able to kind of go back, or kind of…
82 00:14:05.050 ⇒ 00:14:08.270 Robert Tseng: Or, work, work towards, work towards that.
83 00:14:08.500 ⇒ 00:14:12.510 Luke Scorziell: Okay, yeah, well, maybe then what I can spend, more time on this week…
84 00:14:13.060 ⇒ 00:14:17.690 Luke Scorziell: just maybe even… I mean, I can… I’ll set up a few more meetings and stuff, too.
85 00:14:18.620 ⇒ 00:14:23.959 Luke Scorziell: But I could start honing, like, more of a strategy overall that we can start…
86 00:14:24.330 ⇒ 00:14:30.259 Luke Scorziell: pursuing, but maybe, because I feel like having a conversation with Utam, and then maybe some of the other engineers, too, would be helpful.
87 00:14:31.150 ⇒ 00:14:46.439 Robert Tseng: Yeah, yeah, and I will… I want to be here, like, to kind of help you think through that, so I’ll be sending you a lot of stuff, so I’m gonna keep kind of handing… handing, like, things to you. Like, there’s this doc that I’ll send you, so yeah, you’re just gonna get a lot of stuff from me, but,
88 00:14:46.840 ⇒ 00:15:02.859 Robert Tseng: Yeah, different playbooks that we have run in terms of, like, our campaigns, but these are, like, kind of, like, how we’ve talked about the business so far. Like, I don’t know, I’m just… I’m just gonna try to keep sending things your way. But yeah, I’m kind of relying on you to kind of synthesize that and, make it more of a coherent strategy.
89 00:15:03.630 ⇒ 00:15:05.760 Luke Scorziell: Yeah, perfect. That’s great, actually.
90 00:15:06.070 ⇒ 00:15:06.660 Robert Tseng: Okay.
91 00:15:07.030 ⇒ 00:15:10.930 Robert Tseng: Yeah, and then…
92 00:15:11.460 ⇒ 00:15:20.790 Robert Tseng: Obviously, Ryan and Hannah are kind of getting ready for our Monday planning call. I think this will be your first one, Luke, so you’ll see what that ritual looks like, but that’s later this afternoon.
93 00:15:21.130 ⇒ 00:15:23.180 Luke Scorziell: I think I was on the one, I was on the one last week.
94 00:15:24.730 ⇒ 00:15:25.370 Robert Tseng: Oh.
95 00:15:26.020 ⇒ 00:15:29.290 Robert Tseng: Okay. I don’t know why I don’t remember that, but…
96 00:15:29.290 ⇒ 00:15:30.070 Luke Scorziell: That’s okay.
97 00:15:30.070 ⇒ 00:15:31.499 Robert Tseng: Okay, yeah, all good.
98 00:15:31.500 ⇒ 00:15:32.550 Luke Scorziell: it much.
99 00:15:32.550 ⇒ 00:15:37.199 Robert Tseng: No, no, I’m good. Okay, yeah, well, so we’re gonna kind of go back, go back to that.
100 00:15:37.430 ⇒ 00:15:40.430 Luke Scorziell: Okay, so that’s just kind of reviewing KPIs, and…
101 00:15:40.430 ⇒ 00:15:43.439 Robert Tseng: Yeah, reviewing KPIs, and then,
102 00:15:43.610 ⇒ 00:15:45.189 Robert Tseng: Yeah, I mean, I kind of…
103 00:15:45.430 ⇒ 00:15:53.559 Robert Tseng: These stand-ups are meant to be more tactical, like, what we need to do to, like, push things along, and then that… those are more, kind of, like, strategic, kind of.
104 00:15:53.850 ⇒ 00:16:03.569 Robert Tseng: pivots that we’re making, or kind of how we’re doing, what are the areas that are weaker in, that I… so it helps me dial in more on, like, where I need to give more attention to.
105 00:16:04.280 ⇒ 00:16:05.250 Luke Scorziell: Wait, okay.
106 00:16:05.250 ⇒ 00:16:05.850 Robert Tseng: Yeah.
107 00:16:06.730 ⇒ 00:16:21.169 Robert Tseng: Okay, cool. All right, well, yeah, this is it. It’s just 15 minutes. Yeah, I mean, since you guys don’t really seem like you have anything you want to talk about, we can just jump off for now. But otherwise, like, I’ll be… I have a bunch of stuff that’s, like, coming in Slack soon.
108 00:16:21.470 ⇒ 00:16:22.070 Luke Scorziell: Okay.
109 00:16:22.570 ⇒ 00:16:22.920 Robert Tseng: Cool.
110 00:16:22.920 ⇒ 00:16:24.519 Luke Scorziell: Well, thanks for setting this up.
111 00:16:24.840 ⇒ 00:16:26.000 Robert Tseng: Yep, thanks guys.
112 00:16:26.150 ⇒ 00:16:26.780 Luke Scorziell: Right.