Meeting Title: DE-AE-AI Standup Date: 2025-12-09 Meeting participants: Greg Stoutenburg, Mustafa Raja, Sezim Zhenishbekova, Elizah Joy, Robert Tseng, Amber Lin, Zoran Selinger, Demilade Agboola, Ashwini Sharma, Zoran Selinger, Rico Rejoso
WEBVTT
1 00:00:19.930 ⇒ 00:00:20.920 Mustafa Raja: Hey.
2 00:00:21.500 ⇒ 00:00:22.810 Greg Stoutenburg: How’s it going, Mustafa?
3 00:00:23.040 ⇒ 00:00:24.840 Mustafa Raja: Yeah, doing good, how are you?
4 00:00:25.340 ⇒ 00:00:26.400 Greg Stoutenburg: Doing alright.
5 00:00:28.840 ⇒ 00:00:29.490 Mustafa Raja: Nice.
6 00:00:34.960 ⇒ 00:00:35.900 Greg Stoutenburg: Hmm.
7 00:01:11.730 ⇒ 00:01:13.899 Greg Stoutenburg: Is there a doc that goes along with this meeting?
8 00:01:16.480 ⇒ 00:01:22.959 Mustafa Raja: No, we… but if you want to reference back to it, we can do that from the platform, right?
9 00:01:26.860 ⇒ 00:01:31.380 Greg Stoutenburg: So you would just take notes right in the… Right in the platform.
10 00:01:32.260 ⇒ 00:01:33.010 Mustafa Raja: Yeah.
11 00:01:33.390 ⇒ 00:01:36.279 Mustafa Raja: We have a summary and some other stuff there.
12 00:01:36.580 ⇒ 00:01:39.319 Mustafa Raja: And you can chat with the AI bot, too.
13 00:01:40.370 ⇒ 00:01:40.760 Greg Stoutenburg: Okay.
14 00:01:40.760 ⇒ 00:01:43.100 Mustafa Raja: Regarding whatever, whatever we talked about.
15 00:01:44.370 ⇒ 00:01:48.369 Greg Stoutenburg: So, would that… would I find that in the team meeting area?
16 00:01:49.350 ⇒ 00:01:53.450 Mustafa Raja: It would appear in Dashboard once this meeting is concluded.
17 00:01:53.770 ⇒ 00:01:54.230 Greg Stoutenburg: Okay.
18 00:01:54.230 ⇒ 00:01:56.810 Mustafa Raja: In about 30 to 40 minutes.
19 00:01:57.240 ⇒ 00:01:58.390 Greg Stoutenburg: Okay, got it.
20 00:01:59.690 ⇒ 00:02:01.060 Greg Stoutenburg: That helps, thank you.
21 00:02:02.770 ⇒ 00:02:03.500 Robert Tseng: Morning.
22 00:02:03.910 ⇒ 00:02:06.799 Sezim Zhenishbekova: Hello! Morning.
23 00:02:32.890 ⇒ 00:02:45.670 Robert Tseng: Alright, Greg, I guess we can… we can get started, because I want you, I don’t want you to stay the whole hour. I know you got… you’re… you’re still kind of doing… doing your thing. So, we’ll… we’ll do… we’ll do README first, and then you can kind of hop off.
24 00:02:45.670 ⇒ 00:02:46.390 Greg Stoutenburg: Sure, sounds good.
25 00:02:46.390 ⇒ 00:02:46.940 Robert Tseng: Yeah.
26 00:02:47.410 ⇒ 00:02:48.090 Robert Tseng: Yup.
27 00:02:48.090 ⇒ 00:02:51.590 Greg Stoutenburg: So just give me a flavor for how you run these, so, still helpful to me.
28 00:02:51.920 ⇒ 00:03:00.669 Robert Tseng: Yeah, I guess, like, is Rico on this call? If not, then if Liza’s not here… Okay, well, there’s a few things that we need to do. Are you in linear yet, Greg?
29 00:03:00.670 ⇒ 00:03:07.169 Greg Stoutenburg: I am in, I have not had time to go through the issues, but I’ve gotten to the board. Yeah.
30 00:03:07.170 ⇒ 00:03:22.020 Robert Tseng: Okay, well, so part of it is, like, okay, we need to add Greg to Linear, especially to readme first, and I think you’re also kind of poking around in default, so we need to add you to README in default. Yeah, typically how we run these is we kind of just pull up
31 00:03:22.350 ⇒ 00:03:29.840 Robert Tseng: issues in the current cycle, and I’m not, like, opening up every ticket, I just kind of, I mean, I… I’ll just…
32 00:03:30.020 ⇒ 00:03:44.609 Robert Tseng: ask people to kind of speak about what they’re working on, and then we try to get things unblocked on this call, if we can. Usually, if I have with set anything for review, I have reviewed it before this call, so I’ll probably give feedback on this call as well.
33 00:03:44.740 ⇒ 00:03:48.749 Robert Tseng: And then anything that, like, kind of takes a little bit longer than…
34 00:03:48.970 ⇒ 00:03:58.349 Robert Tseng: a few minutes, like, we… I’ll probably just kick it and have the… have the team kind of schedule calls afterwards so that we can kind of get… get through it. So,
35 00:03:58.350 ⇒ 00:04:12.729 Robert Tseng: yeah, that’s the way that we’ve been running it so far. We just kind of go through all of our client… every client every day. But obviously, like, with README, I don’t really think the pace is that fast, so, like, we don’t necessarily need to have you on every day, which is why I said.
36 00:04:12.730 ⇒ 00:04:17.479 Greg Stoutenburg: just having you on 2 or 3 days a week is okay to start. Fair, sounds good.
37 00:04:17.760 ⇒ 00:04:24.040 Robert Tseng: Yeah. Okay, so I guess for README specifically, we have a few things going on here,
38 00:04:25.010 ⇒ 00:04:31.890 Robert Tseng: Yeah, I guess, Mustafa, I just want to clear out some of the stuff. I think Exec Dashboard is done. I saw you sent that.
39 00:04:32.350 ⇒ 00:04:32.810 Mustafa Raja: So…
40 00:04:32.810 ⇒ 00:04:35.129 Robert Tseng: I’m gonna… We’ll close this out.
41 00:04:37.750 ⇒ 00:04:52.110 Robert Tseng: And, the OAS upload is also done, is… this… What, is this done?
42 00:04:53.000 ⇒ 00:05:03.570 Mustafa Raja: I think, with this, they had, they had a request, they would be, they would want to filter the usage of AI based on, if it’s from Booster or not.
43 00:05:04.020 ⇒ 00:05:07.689 Mustafa Raja: So that remains… that is what we talked about yesterday.
44 00:05:07.800 ⇒ 00:05:09.580 Mustafa Raja: In the handoff.
45 00:05:10.270 ⇒ 00:05:16.780 Robert Tseng: Yeah, okay, so this is gonna end up being reassigned to, gray.
46 00:05:16.780 ⇒ 00:05:17.370 Mustafa Raja: Good.
47 00:05:17.370 ⇒ 00:05:18.080 Robert Tseng: Which…
48 00:05:19.330 ⇒ 00:05:32.309 Robert Tseng: Yeah, so maybe just… let’s just catch them up on this, right? So there’s a few… we kind of pointed out the issue yesterday, where there’s a new way of filtering for AI boosters, supposedly, that the README team suggested.
49 00:05:32.460 ⇒ 00:05:33.890 Robert Tseng: Did we validate that?
50 00:05:34.010 ⇒ 00:05:34.790 Robert Tseng: Yet.
51 00:05:35.860 ⇒ 00:05:48.240 Mustafa Raja: No, because, yeah, I think, we did not… and, that isn’t a filter. What they suggested is they are tracking AI Booster with an event.
52 00:05:48.370 ⇒ 00:05:53.410 Mustafa Raja: So, I think what needs to be done there would be a cohort, you know?
53 00:05:53.610 ⇒ 00:05:54.800 Mustafa Raja: If that makes sense.
54 00:05:54.800 ⇒ 00:06:01.859 Robert Tseng: Right, we talked about this yesterday, though, so I’m just trying to point us back to, like, we had this conversation yesterday.
55 00:06:02.070 ⇒ 00:06:06.329 Robert Tseng: I… there… is that… was the… was the handoff clear? Like, I mean…
56 00:06:06.500 ⇒ 00:06:13.050 Robert Tseng: whether it’s a filter, a cohort, whatever way, like, I’m kind of up to your guys’ discretion, but, like, yeah, like…
57 00:06:13.910 ⇒ 00:06:20.510 Mustafa Raja: Yeah, this needs to be done in the, in the, linting and doc sorted dashboard.
58 00:06:20.650 ⇒ 00:06:28.620 Mustafa Raja: And I can, I can, point… point… point that dashboard to Greg and, have, have him take over that.
59 00:06:30.040 ⇒ 00:06:34.800 Robert Tseng: Okay, yeah, so maybe, like, what do I need to change here to make this clear?
60 00:06:35.190 ⇒ 00:06:49.779 Mustafa Raja: move it to, in progress, and then, we can just say a filter, and then the third point from the, from here, the third, bullet, this is what needs to be done, filter views by AI Booster Pack.
61 00:06:50.950 ⇒ 00:06:53.960 Robert Tseng: Okay, so the dashboard… what’s the dashboard called?
62 00:06:54.510 ⇒ 00:06:56.560 Mustafa Raja: Linkedin and docs audit.
63 00:06:58.040 ⇒ 00:07:10.960 Robert Tseng: docs Audit Dashboard. So, filter… Add filter views to… Ai booster… Exactly.
64 00:07:11.390 ⇒ 00:07:14.500 Robert Tseng: Usage filter to maintain docs.
65 00:07:15.830 ⇒ 00:07:21.979 Robert Tseng: Okay, I don’t really think we need all these sub-issues.
66 00:07:21.980 ⇒ 00:07:22.540 Mustafa Raja: Yeah.
67 00:07:22.700 ⇒ 00:07:29.830 Robert Tseng: Okay, I’m not gonna bother dealing with it, I usually don’t do sub-issues. Okay, so there’s that,
68 00:07:29.950 ⇒ 00:07:39.049 Robert Tseng: Limitations, current limitations, are these limitations still true?
69 00:07:39.240 ⇒ 00:07:42.080 Robert Tseng: Or, like, what… where did these come from? Like, why were these here?
70 00:07:42.700 ⇒ 00:07:43.540 Robert Tseng: Like, I know that…
71 00:07:43.540 ⇒ 00:07:53.179 Mustafa Raja: The limit… yeah. Is it, these come from, came from the client? They’re just telling us how, how the flow works.
72 00:07:54.260 ⇒ 00:08:00.439 Robert Tseng: Okay, I don’t know if this is helpful. Like, I know I didn’t create this ticket, so, like, if I can just delete it, if this is just, like, to me.
73 00:08:00.440 ⇒ 00:08:02.790 Mustafa Raja: This is noise, I don’t even know what this means.
74 00:08:02.790 ⇒ 00:08:08.210 Robert Tseng: Alright, so I’m gonna remove that. So the requested dashboard enhancements, so,
75 00:08:09.610 ⇒ 00:08:17.529 Robert Tseng: docs over time? Okay, great. So, I mean, I think these generally are the right pieces. So, the last piece is really this. This should have been a to-do list.
76 00:08:18.260 ⇒ 00:08:23.260 Robert Tseng: Let’s checklist, so boom, boom, boom.
77 00:08:23.660 ⇒ 00:08:27.829 Robert Tseng: Okay, great, much clearer. Alright, so that’s… that’s that.
78 00:08:28.140 ⇒ 00:08:33.760 Robert Tseng: Hopefully we have that done by Thursday, so I’m gonna add a due date.
79 00:08:36.039 ⇒ 00:08:40.880 Robert Tseng: Okay, and then… This one…
80 00:08:41.110 ⇒ 00:08:46.300 Robert Tseng: This was the whole SuperHub managed plan. I… is this done?
81 00:08:47.170 ⇒ 00:08:49.869 Mustafa Raja: Yeah, this was also sent, I believe.
82 00:08:49.870 ⇒ 00:08:51.699 Robert Tseng: Yeah, okay. Just… just…
83 00:08:51.700 ⇒ 00:08:52.540 Greg Stoutenburg: Then to the client.
84 00:08:52.860 ⇒ 00:08:54.050 Robert Tseng: Just making sure.
85 00:08:56.490 ⇒ 00:09:01.340 Mustafa Raja: Also, the 68 is also good, if we unblocked it yesterday.
86 00:09:01.920 ⇒ 00:09:02.240 Robert Tseng: Okay.
87 00:09:02.240 ⇒ 00:09:05.140 Mustafa Raja: And I sent… sent it also.
88 00:09:05.440 ⇒ 00:09:20.839 Robert Tseng: Yeah, I did see that. Okay. Obviously these two things are still blocked. So, things that are left, so trial feature access updates, I mean, this can… we can move this to next cycle, so I’m gonna move it, because this feature hasn’t launched, so we’ll kick that.
89 00:09:21.240 ⇒ 00:09:26.020 Robert Tseng: This one has launched, though, so…
90 00:09:26.330 ⇒ 00:09:30.690 Robert Tseng: I guess, like, one ticket I’m gonna create here that Craig is already working on, so…
91 00:09:31.210 ⇒ 00:09:34.729 Robert Tseng: What we discussed yesterday was pretty much like a…
92 00:09:36.270 ⇒ 00:09:40.530 Robert Tseng: I don’t know how we want to call it? Like, a mini roadmap?
93 00:09:45.220 ⇒ 00:09:46.090 Robert Tseng: Plus…
94 00:09:46.090 ⇒ 00:09:49.600 Greg Stoutenburg: Yeah, future direction for README engagement.
95 00:09:49.600 ⇒ 00:09:50.050 Robert Tseng: Yeah.
96 00:09:50.050 ⇒ 00:09:51.300 Greg Stoutenburg: Thing like that? No.
97 00:09:51.340 ⇒ 00:09:52.030 Robert Tseng: Yeah.
98 00:09:52.260 ⇒ 00:09:56.009 Greg Stoutenburg: Focused around product strategy, that’d be the further description.
99 00:09:58.110 ⇒ 00:09:59.520 Robert Tseng: Strategy. Okay.
100 00:09:59.910 ⇒ 00:10:08.890 Robert Tseng: Yeah, Greg, putting together a quick brief on… How are the engagements… evolve.
101 00:10:09.550 ⇒ 00:10:26.289 Robert Tseng: Okay, so… that was… By default, we assign everything to story points, unless… and it’s, like, one point per hour, so, I mean, if you’d be adjusted up or down, like, you know, I kind of trust that you’d be able to just go in and change it yourself.
102 00:10:27.550 ⇒ 00:10:36.719 Robert Tseng: projects. Typically, we use this more religiously, but, like, on this project, there aren’t… on this client, there aren’t that many parallel projects, so I personally don’t really care too much about it.
103 00:10:36.750 ⇒ 00:10:52.510 Robert Tseng: And then there are a lot of different labels. I wouldn’t worry too much about it, but I generally just kind of pick what seems to be the… the easiest. This is also Thursday, because you’ll join me for that call. You’re not coming to stand up on Thursday, but you’re coming to the call, right?
104 00:10:52.510 ⇒ 00:10:53.950 Greg Stoutenburg: Welcome to the call, yeah.
105 00:10:53.950 ⇒ 00:10:55.149 Robert Tseng: Alright, so…
106 00:10:55.410 ⇒ 00:11:06.860 Robert Tseng: I think that’s… that’s that. Yeah, I mean, the goal is really just to move everything off of Mustafa from this week on… onto you, so, this one… yeah, I’m also gonna…
107 00:11:07.020 ⇒ 00:11:08.720 Robert Tseng: Whoa, that’s.
108 00:11:08.720 ⇒ 00:11:09.890 Greg Stoutenburg: Oh, broke it.
109 00:11:11.360 ⇒ 00:11:12.470 Robert Tseng: Linear.
110 00:11:13.240 ⇒ 00:11:15.190 Robert Tseng: Yikes. Okay.
111 00:11:15.330 ⇒ 00:11:19.260 Robert Tseng: Yeah, I’m also gonna move this over to you.
112 00:11:19.600 ⇒ 00:11:25.559 Robert Tseng: So, SS conversion… If you haven’t received… I believe that you should have this…
113 00:11:25.950 ⇒ 00:11:38.389 Robert Tseng: If there are any other resources that you feel like you’re missing? I’m sorry, I didn’t have, like, a clean dock for you. Normally, I have, like, a PM, that’s, like, kind of helping organize these things, but I’m just kind of chucking everything in linear right now. Okay.
114 00:11:38.750 ⇒ 00:11:54.259 Robert Tseng: Yeah, but we… because this is a smaller client for us, we just don’t really have dedicated PM support. It’s really just me. Okay, so there’s that, and then this one, I think also we will move to Greg.
115 00:11:55.180 ⇒ 00:11:58.590 Robert Tseng: If you need any context there, just let me know.
116 00:11:59.540 ⇒ 00:12:11.399 Robert Tseng: Yeah. Okay, if this is too much, like, don’t worry, I think these are the most important, you let me know. Otherwise, like, I, I think, you know, this is pretty, pretty full, given your, given your, time that you have from this.
117 00:12:11.710 ⇒ 00:12:21.650 Robert Tseng: This question got answered, so the answer is yes, a user can have multiple paid projects. So we have to decide what to make of that.
118 00:12:21.760 ⇒ 00:12:35.179 Robert Tseng: Yeah, if you want to schedule a call with me before the Thursday check-in, just to kind of run through what you have in mind, and kind of just be checking on these things, you’re welcome to. I think I would prefer, if you want to do it async.
119 00:12:35.200 ⇒ 00:12:44.809 Robert Tseng: send it to me over the evening, I usually review it before stand-up, so if tomorrow’s the last stand-up that you join, then, you know, if somehow you get it all done today, then…
120 00:12:45.160 ⇒ 00:12:47.939 Robert Tseng: I’ll be able to have everything reviewed for you by the next stand-up.
121 00:12:48.190 ⇒ 00:12:48.890 Greg Stoutenburg: Yep, sounds good.
122 00:12:49.280 ⇒ 00:12:54.210 Robert Tseng: Okay, cool. Yeah, then I have no other questions, I think we’re good on README.
123 00:12:54.210 ⇒ 00:12:57.389 Greg Stoutenburg: Cool. Alright, I will drop. Appreciate it. Yep. Yep, thanks.
124 00:12:59.090 ⇒ 00:13:08.249 Robert Tseng: Alright, in this view, I can’t tell who else is on, so I’m just gonna… just gonna go… keep going, and we’ll, we’ll… we’ll go the other way around.
125 00:13:09.160 ⇒ 00:13:14.569 Robert Tseng: Okay, so Honey Stinger, yeah, is Amber on?
126 00:13:14.570 ⇒ 00:13:24.240 Amber Lin: Yeah. Yeah. Yesterday, looked at… yeah, I moved to Ticket 76 up, up the top, so today…
127 00:13:24.570 ⇒ 00:13:27.250 Amber Lin: So I put the analysis in the slides.
128 00:13:27.690 ⇒ 00:13:39.680 Amber Lin: It’s mostly a follow-up using the inferred sales numbers, so hopefully that can help infer, some demand forecasting and then some product insights.
129 00:13:39.870 ⇒ 00:13:48.799 Amber Lin: Today I’m gonna work on the discount analysis. Okay. And, Henry said he’s looking at the COSTA data, so I’m…
130 00:13:49.020 ⇒ 00:13:52.240 Amber Lin: We’ll sync on what he finds there.
131 00:13:52.850 ⇒ 00:13:59.950 Robert Tseng: Okay, discounts is this one. Alright, so… Across,
132 00:14:00.580 ⇒ 00:14:16.010 Robert Tseng: I mean, this one, I’m gonna say… Yay… Sweet to… Yeah, I still think…
133 00:14:16.160 ⇒ 00:14:23.430 Robert Tseng: This is blocked. I don’t think Mustafa’s working on this, right? So…
134 00:14:23.900 ⇒ 00:14:28.980 Robert Tseng: This one, also, we’re not doing any dbt work, so…
135 00:14:29.790 ⇒ 00:14:33.240 Robert Tseng: I think a follow-up would be…
136 00:14:33.480 ⇒ 00:14:43.920 Robert Tseng: We had told them what the costs would be for the data warehousing, I think… I need to…
137 00:14:43.920 ⇒ 00:14:48.820 Amber Lin: I have a follow-up by the bottom, 71 on Mother Duck and Polyatomic.
138 00:14:49.410 ⇒ 00:14:56.860 Robert Tseng: Right. I kind of forgot what… yeah, I mean, if you don’t mind, Amber, just kind of… I think this… is this in our court? Like, they asked us to send something?
139 00:14:58.050 ⇒ 00:15:05.569 Amber Lin: I forgot, I need to catch up. I think there’s a specific person that he needs to ask.
140 00:15:05.570 ⇒ 00:15:06.869 Robert Tseng: Yeah. I remember.
141 00:15:07.060 ⇒ 00:15:07.620 Amber Lin: Yeah.
142 00:15:16.370 ⇒ 00:15:19.739 Robert Tseng: Yeah, I mean, it’s not urgent for them, but it might be urgent for us, because we’re, like.
143 00:15:20.250 ⇒ 00:15:27.780 Robert Tseng: Coming up on trial or something, so… that’s why I’m… Bumping this one… Okay.
144 00:15:29.770 ⇒ 00:15:33.809 Robert Tseng: Tagging tracking plan… I created this.
145 00:15:36.360 ⇒ 00:15:40.269 Robert Tseng: Oh, right. They were looking for our tagging and tracking scope, right.
146 00:15:40.660 ⇒ 00:15:41.340 Robert Tseng: Okay.
147 00:15:41.490 ⇒ 00:15:45.370 Robert Tseng: Given scope.
148 00:15:45.900 ⇒ 00:15:51.549 Robert Tseng: Yeah, okay, so I will do this. This is something I will get done this week.
149 00:15:53.310 ⇒ 00:15:58.690 Robert Tseng: Unfortunately, insomnia didn’t bite on it, so that’s something we’ll come back to.
150 00:15:59.150 ⇒ 00:16:02.329 Robert Tseng: And then the Looker dashboards…
151 00:16:03.130 ⇒ 00:16:05.750 Robert Tseng: Like, we got access to them, so…
152 00:16:05.750 ⇒ 00:16:06.380 Amber Lin: Okay.
153 00:16:07.470 ⇒ 00:16:16.019 Robert Tseng: I guess, yeah, it’s probably on me to triage this, so I’ll reassign it to myself, and I will… progress, and…
154 00:16:16.940 ⇒ 00:16:18.210 Robert Tseng: Yeah, okay.
155 00:16:18.720 ⇒ 00:16:22.820 Robert Tseng: Alright, so there’s a few things there, but then everything else we can kind of address tomorrow.
156 00:16:24.540 ⇒ 00:16:26.020 Robert Tseng: Anything else on this?
157 00:16:26.880 ⇒ 00:16:31.020 Amber Lin: We did talk about subscriptions…
158 00:16:31.270 ⇒ 00:16:37.490 Amber Lin: Both on Amazon Subscribe and Save and Shopify. I do think this is low priority, though.
159 00:16:37.490 ⇒ 00:16:41.980 Robert Tseng: Low priority? Okay. So, we can kick it, if it’s not that important.
160 00:16:42.880 ⇒ 00:16:43.650 Robert Tseng: Alright.
161 00:16:44.400 ⇒ 00:16:46.770 Robert Tseng: So, we will do that.
162 00:16:53.800 ⇒ 00:16:56.150 Robert Tseng: How much time are you spending on Honey Stinger per week?
163 00:16:57.370 ⇒ 00:17:01.250 Amber Lin: Already, I would… yesterday, I probably, like…
164 00:17:01.510 ⇒ 00:17:09.730 Amber Lin: two… two and a half hours, max. I think this week total, I plan to spend, like, 10 or less. Okay.
165 00:17:09.880 ⇒ 00:17:20.109 Robert Tseng: I feel like 10 is… feels right to me. I know Utam wanted to move someone else onto this product, but I would prefer if you do it. Like, I feel like this is… do you feel like this is, like…
166 00:17:20.109 ⇒ 00:17:30.420 Robert Tseng: Like, it’s just… it’s pretty much you, me, and Henry, right? So, like, I… I mean, anyway. But we can talk about it. I don’t want to redo the allocations. I didn’t… wasn’t there at the rest of the call yesterday, but…
167 00:17:30.600 ⇒ 00:17:32.980 Robert Tseng: do you think?
168 00:17:32.980 ⇒ 00:17:35.049 Amber Lin: My time stayed pretty much the same.
169 00:17:35.050 ⇒ 00:17:53.150 Robert Tseng: Okay, if you feel okay with that, like, I… I mean, I think I… I like having you on this client, so I would prefer not to move you on. Okay, great. Yeah, especially… I mean, we can talk about it after this month. I think we’re going for some sort of renewal, so.
170 00:17:53.150 ⇒ 00:17:54.700 Amber Lin: Cool, sounds good.
171 00:17:54.700 ⇒ 00:18:02.080 Robert Tseng: this is probably one or two weeks behind insomnia, so I’m not gonna bother with that. Alright, so we’ll move to insomnia.
172 00:18:02.730 ⇒ 00:18:06.520 Amber Lin: So, I looked at the December 2 campaigns.
173 00:18:06.520 ⇒ 00:18:10.689 Robert Tseng: One did well, one did not. I think the one that did not.
174 00:18:10.690 ⇒ 00:18:17.359 Amber Lin: the creative that I checked was not aligned, and the segment probably was too big, because that one…
175 00:18:17.650 ⇒ 00:18:28.659 Amber Lin: The one targeting first-time customers did well. Had good open rates, good click rates, compared to the average insomnia campaign.
176 00:18:28.760 ⇒ 00:18:39.080 Amber Lin: The other one, however, was targeted at people with more than two purchases, and their last purchase was within 180, 180 days.
177 00:18:39.210 ⇒ 00:18:49.469 Amber Lin: That did not go above any of the benchmarks, and it checked the creative, and that made sense that it didn’t, because it, like, it was an educational…
178 00:18:50.020 ⇒ 00:18:53.000 Amber Lin: Here’s a box, and here’s,
179 00:18:53.350 ⇒ 00:18:58.180 Amber Lin: the cookies that you can pick, and as a return customer, I already know that.
180 00:18:58.430 ⇒ 00:19:10.709 Amber Lin: So, that’s not gonna be very exciting for me to come back and get the cookies. So, I think takeaway is that probably need to refine the segments.
181 00:19:10.730 ⇒ 00:19:20.679 Amber Lin: And when I send Tess to Birdie, I will send also creative directions so she can just forward it to her team.
182 00:19:22.000 ⇒ 00:19:29.330 Robert Tseng: Okay, I mean, I think crit… yeah, sure. Okay, so…
183 00:19:30.640 ⇒ 00:19:35.530 Robert Tseng: I think we have some movement here, like, the call of the Chief of Staff went well. I think,
184 00:19:36.070 ⇒ 00:19:43.369 Robert Tseng: She pretty much wants us to start sending updates to her and the CEO, so… Okay. Good and also kind of more scary.
185 00:19:43.370 ⇒ 00:19:43.730 Amber Lin: scary.
186 00:19:43.730 ⇒ 00:20:00.520 Robert Tseng: Yeah, so I think, like, I also realized that she doesn’t read any of the decks, so it’s just different. Different stakeholders, she doesn’t do decks, she prefers email. So, I think, I will kind of work with you to… I still feel like we need to catch them up on, like, what we did.
187 00:20:00.520 ⇒ 00:20:19.369 Robert Tseng: the deck is fine to have, we can link out to it, but I want to take, like, the core… like, the most important analyses that we did, and get it into, like, a good email format, and so we can… we can set it to them. So, that’s… that’s one thing I want to do to loop them in, and then I think they’ll probably be expecting, like, our weekly updates, just to…
188 00:20:19.370 ⇒ 00:20:30.300 Robert Tseng: just to them. So, we do the Slack message for the team, and then we should also do a message for the email. So, maybe that’ll kind of reduce, like, the effort on the deck side, which is fine.
189 00:20:30.300 ⇒ 00:20:36.420 Robert Tseng: I don’t… yeah, so we… we can… we should just have, like, a chat about… about this, so…
190 00:20:36.830 ⇒ 00:20:42.240 Robert Tseng: And then your time here is also limited to about 10 hours a week, right? Is that what you’re doing?
191 00:20:42.240 ⇒ 00:20:43.940 Amber Lin: Yeah, 10 to 15, around that range.
192 00:20:43.940 ⇒ 00:20:49.520 Robert Tseng: 15, and then… and then ABC is your third… is your third one afterwards. Is that kind of the adjustment that we made?
193 00:20:49.520 ⇒ 00:20:50.200 Amber Lin: Yeah.
194 00:20:50.200 ⇒ 00:20:50.810 Robert Tseng: Okay.
195 00:20:50.910 ⇒ 00:21:10.249 Robert Tseng: Great. Alright, so… I also want the daily impact scorecard to be rolled out. I think they like the new design, so I also want to pull Sezim into this call. So, it’s gonna be, yeah, me, you, Sezim, on this call that I’ll… that I’ll plan. I don’t know if it’ll be today, it might be tomorrow. But, that’s… that’s kind of the adjustment we’ll make here.
196 00:21:11.680 ⇒ 00:21:18.159 Robert Tseng: Yeah, Zoran’s work kind of didn’t get approved, which is… is what it is. I think I just need to find the right…
197 00:21:18.440 ⇒ 00:21:31.620 Robert Tseng: stakeholder, like, I might actually pitch it to the CEO directly, and just go above the person that didn’t sign off on it. So, anyway, I think I just need… I just need, like, 30 minutes to groom this and, kind of give…
198 00:21:31.690 ⇒ 00:21:45.759 Robert Tseng: this team, like, a different, path forward. But I feel better. I feel like there’s… there’s a… she seems like a better sponsor now. Anyway, like, I think we can… this will kind of get the momentum going on this client again.
199 00:21:46.580 ⇒ 00:21:47.690 Amber Lin: Cool, sounds good.
200 00:21:47.940 ⇒ 00:21:48.530 Robert Tseng: Okay.
201 00:21:49.270 ⇒ 00:21:54.330 Robert Tseng: Alright, then I will move to Eden.
202 00:21:55.930 ⇒ 00:22:01.500 Robert Tseng: Yeah, can I walk me through Eden? What’s going on here?
203 00:22:04.980 ⇒ 00:22:13.610 Zoran Selinger: Yes, on… on my side, so we have… we need to figure out cost, uploads for…
204 00:22:13.910 ⇒ 00:22:26.050 Zoran Selinger: for Norwin this week. Catalyst seems doable. I mean, we have the data, we just need to update it to, upload to a different API.
205 00:22:26.820 ⇒ 00:22:33.670 Zoran Selinger: For affluence, it looks like we are going to have to do this manually.
206 00:22:34.230 ⇒ 00:22:36.100 Zoran Selinger: At least for the time being.
207 00:22:36.360 ⇒ 00:22:45.729 Zoran Selinger: So there is a cost upload spreadsheet, and we are going to essentially need to add, you know, a…
208 00:22:46.530 ⇒ 00:22:49.110 Zoran Selinger: Change a cell each day.
209 00:22:49.470 ⇒ 00:23:07.939 Zoran Selinger: With the associated cost. I’m figuring out how to download, basically, when I download the report from… from Affluence, it goes to… a download link goes to their internal email, so I need to… need to figure out how to get, that spreadsheet with all the commissions and everything, so,
210 00:23:08.310 ⇒ 00:23:18.820 Zoran Selinger: because they do not have any programmatic access, and if Demilada is here, if he looked, more into that, he’s not here.
211 00:23:19.200 ⇒ 00:23:23.070 Zoran Selinger: over the, I don’t know, end of last week or the weekend.
212 00:23:23.200 ⇒ 00:23:28.919 Zoran Selinger: You might know more, but yeah, right now, it just… this just ended up being a feature request.
213 00:23:29.220 ⇒ 00:23:30.580 Zoran Selinger: in affluence.
214 00:23:30.710 ⇒ 00:23:32.960 Zoran Selinger: So we don’t have any programmatic.
215 00:23:33.100 ⇒ 00:23:37.930 Zoran Selinger: So it’s going to be a downloading report and changing a…
216 00:23:38.730 ⇒ 00:23:40.840 Zoran Selinger: Changing a value in a sheet.
217 00:23:42.830 ⇒ 00:23:44.950 Robert Tseng: Sorry, which ticket is this?
218 00:23:45.260 ⇒ 00:23:49.370 Zoran Selinger: So DC’s, oh, let me…
219 00:23:52.440 ⇒ 00:23:56.849 Zoran Selinger: non-integrated channels, and it’s sub-ticket for uplifts.
220 00:23:57.810 ⇒ 00:24:03.250 Zoran Selinger: So, yeah, 1189, and there’s a sub-ticket, sub-issues.
221 00:24:03.860 ⇒ 00:24:06.380 Zoran Selinger: For uploads.
222 00:24:08.780 ⇒ 00:24:10.940 Robert Tseng: So, we are working on this, or like, sorry.
223 00:24:10.940 ⇒ 00:24:21.189 Zoran Selinger: Yes, we are working on this. Yeah, I want to figure this out, today or tomorrow. I just need to get to the report, I need to see, where… so we have the sheet.
224 00:24:21.410 ⇒ 00:24:23.209 Robert Tseng: Why is it assigned to Ashwini?
225 00:24:23.880 ⇒ 00:24:33.440 Zoran Selinger: Because I thought, I thought there’s going to be engineering work there. I thought there was going to be programmatic in there, but there’s not.
226 00:24:33.680 ⇒ 00:24:34.250 Robert Tseng: Okay.
227 00:24:34.250 ⇒ 00:24:36.210 Zoran Selinger: So, it’s just manual.
228 00:24:36.210 ⇒ 00:24:36.810 Robert Tseng: Yeah.
229 00:24:37.340 ⇒ 00:24:45.470 Zoran Selinger: And hopefully that changes in the future, we’ll see. Demilada started that conversation, but I think it resulted in a feature request.
230 00:24:46.030 ⇒ 00:24:54.100 Robert Tseng: Okay, I just, I just, sent you a message in Slack. Mitesh is still… I mean, it’s just, I’m just like…
231 00:24:54.680 ⇒ 00:25:03.989 Robert Tseng: They’re… they’re not confident that, like, the tagging and tracking… tracking attribution is… like, they just don’t have high confidence, so they’re shopping around for other…
232 00:25:04.080 ⇒ 00:25:04.850 Zoran Selinger: Yeah.
233 00:25:05.110 ⇒ 00:25:12.620 Robert Tseng: Yeah, so what do you… what do you think about that? Like, they’re looking… they’re looking for other agencies again, which is kind of like, what are they doing? Yeah.
234 00:25:12.850 ⇒ 00:25:17.209 Zoran Selinger: Oh, that’s what he said. Oh, he didn’t say that to me. He just said he wasn’t,
235 00:25:17.450 ⇒ 00:25:23.489 Zoran Selinger: He’s still not confident. I think I told him that I think this is just,
236 00:25:23.960 ⇒ 00:25:26.880 Zoran Selinger: Maybe we haven’t communicated.
237 00:25:29.890 ⇒ 00:25:38.170 Zoran Selinger: at least these last… last changes with… with Edge, and how that… how that impacts our confidence in the data we see.
238 00:25:38.410 ⇒ 00:25:42.170 Zoran Selinger: So I think, we should…
239 00:25:44.030 ⇒ 00:25:47.820 Zoran Selinger: This is most likely just a communication issue.
240 00:25:49.760 ⇒ 00:25:59.280 Robert Tseng: Okay, I would say that’s high priority, because if they bring on that other agency, that’s coming out of our budget. They’re gonna… they’re gonna cut our… they’re gonna cut our contract down. So, like, I… I want him to know, like, I mean…
241 00:25:59.280 ⇒ 00:26:10.090 Robert Tseng: Yeah, this… these communication gaps, like, need to be… need to be resolved. Like, I don’t know why he… Mitesh is spending his time shopping around for other… other, tracking type people. Like, it just doesn’t make.
242 00:26:10.090 ⇒ 00:26:20.399 Zoran Selinger: Yeah, he just told me that today. I wasn’t, I did not know that that was the case. He seems very confused with everything that they have.
243 00:26:20.920 ⇒ 00:26:22.109 Zoran Selinger: in place.
244 00:26:22.390 ⇒ 00:26:27.250 Zoran Selinger: And he really doesn’t know where to… where to look, right?
245 00:26:27.250 ⇒ 00:26:35.289 Robert Tseng: Yeah. So, I mean, we have a Monday kickoff with him, which no one showed up to that yesterday, I joined, so that placeholder meeting is just, like, I don’t know why we have that.
246 00:26:35.440 ⇒ 00:26:45.650 Robert Tseng: we have weekly Wednesdays with him, so, like, where… like, why is he not, like, in the loop? I know you talk to Cutter and Ryan regularly, but Mitesh is, like, the main person for you.
247 00:26:45.650 ⇒ 00:26:50.379 Zoran Selinger: Nitesh was there last week. We talked last week. He was in that meeting, yeah.
248 00:26:50.380 ⇒ 00:26:57.830 Robert Tseng: Yeah. I mean, what do you think the gap is? Like, what do we need to set up? Like, do I need to pull you and him into a call? Like, how do.
249 00:26:57.830 ⇒ 00:27:01.609 Zoran Selinger: Yes, that was his recommend… that was his ask,
250 00:27:02.080 ⇒ 00:27:04.849 Zoran Selinger: Earlier today. I wanted to talk to you about that, yeah.
251 00:27:04.850 ⇒ 00:27:06.220 Robert Tseng: Okay, so, alright.
252 00:27:06.220 ⇒ 00:27:16.290 Zoran Selinger: So I wanted to have that conversation next, next week, because they will have their strategic, planning, business strategy planning done this week.
253 00:27:16.880 ⇒ 00:27:23.450 Zoran Selinger: So I was… I wanted to have that next week, but if you want to push it… push it a little bit forward, yeah, we can do that.
254 00:27:23.750 ⇒ 00:27:27.829 Robert Tseng: Yeah, let’s do it earlier, like, we already have that call with them tomorrow, so why don’t I just.
255 00:27:27.830 ⇒ 00:27:28.150 Zoran Selinger: Yeah.
256 00:27:28.150 ⇒ 00:27:33.200 Robert Tseng: Why don’t we just… I’ll come to that tomorrow, and do you think we can do it by then?
257 00:27:35.160 ⇒ 00:27:45.959 Robert Tseng: Yeah, so I guess I don’t exactly know what we need to do to convince him, like, I kind of putting it on you, like, what… can we… is there anything we can show about, like, incremental, like.
258 00:27:46.880 ⇒ 00:28:00.849 Robert Tseng: I mean, things that we’ve talked about already on what… what has, like, how we know the… how the performance… how the performance… like, we just need to be able to… to show him, like, I guess, how are we gonna build… build… build that confidence?
259 00:28:03.250 ⇒ 00:28:04.410 Zoran Selinger: Yeah, sure, it’s…
260 00:28:06.500 ⇒ 00:28:15.989 Zoran Selinger: It’s so difficult to show him exactly, like, if we had a nice attribution, report that we can show him.
261 00:28:16.380 ⇒ 00:28:18.660 Zoran Selinger: They just have one activity channel.
262 00:28:19.050 ⇒ 00:28:22.140 Zoran Selinger: So, you know, that… that kind of.
263 00:28:22.140 ⇒ 00:28:35.049 Robert Tseng: Like, this is just for Meta, like, he’s still just not confident in… or not Meta, like, he’s just… like, what is he not… like, we can… we can save this, do we need another call? Because, like, I’m not really confident that, like, we know what we’re gonna show him tomorrow. Like.
264 00:28:35.050 ⇒ 00:28:42.249 Zoran Selinger: Yeah, let’s… yeah, let’s… let’s, let’s take that offline, and… Okay. Let’s do a separate, separate discussion there.
265 00:28:42.630 ⇒ 00:28:52.770 Robert Tseng: Right, obstruction handling meeting with Mitesh, up before, why…
266 00:28:56.600 ⇒ 00:28:59.520 Robert Tseng: 95% confidence.
267 00:29:01.370 ⇒ 00:29:02.090 Robert Tseng: Excellent.
268 00:29:02.310 ⇒ 00:29:15.780 Robert Tseng: Checking… I’m gonna put this iPro… Okay.
269 00:29:18.910 ⇒ 00:29:21.899 Robert Tseng: Alright, so let’s do that. Yes.
270 00:29:22.180 ⇒ 00:29:28.610 Robert Tseng: I don’t think Henry’s on this call, so Seism, you want to talk about, like, kind of the takeaways from Jonah’s call?
271 00:29:29.040 ⇒ 00:29:35.519 Sezim Zhenishbekova: Yes, we basically went through the plan that we have constructed in Excel.
272 00:29:35.520 ⇒ 00:29:52.120 Sezim Zhenishbekova: Went through each point, and he liked everything, he looks excited to see the results, but he also had mentioned a lot that there’s a lot… there has been a lot of charts, a lot of data that we present, and he wants something as simple as possible, so that’s very straightforward, but very impactful.
273 00:29:52.140 ⇒ 00:30:06.959 Sezim Zhenishbekova: For, for the decision making. And he also gave us a bit of trajectory on which direction to build the forecastings that we have currently, emphasizing the retention, retention rates over time.
274 00:30:07.520 ⇒ 00:30:08.250 Robert Tseng: Okay.
275 00:30:08.590 ⇒ 00:30:26.469 Sezim Zhenishbekova: So, and then he shared the document with us that he uses on a daily basis to get general percentages view. He said the numbers are not as accurate as we wanted to, but, he can use the logic… he said we can use the logic to come up with something that can actually be accurate as well.
276 00:30:27.090 ⇒ 00:30:35.000 Robert Tseng: Okay, I don’t see any details in your ticket. I mean, I know that Henry created the ticket for you, like, can we put some more stuff in linear?
277 00:30:35.290 ⇒ 00:30:35.650 Sezim Zhenishbekova: Okay.
278 00:30:35.650 ⇒ 00:30:37.890 Robert Tseng: But, like, I don’t know, I just see this, put Jonas.
279 00:30:37.890 ⇒ 00:30:52.429 Sezim Zhenishbekova: Yeah, so he, Henry created it right before, like, right after the call, but then he sent out the email saying it’s just an anchor file, but yes, okay, I will be more… I will write it down on linear with much better detail.
280 00:30:52.430 ⇒ 00:30:55.940 Robert Tseng: Okay, yeah, I mean, I think this is just helpful, cause, like, you know.
281 00:30:56.460 ⇒ 00:30:59.400 Robert Tseng: we… I mean, you’ve been seeing how we do stand-ups, like, I think.
282 00:30:59.400 ⇒ 00:30:59.930 Sezim Zhenishbekova: Yes.
283 00:30:59.930 ⇒ 00:31:01.799 Robert Tseng: Pills need to be in the tickets.
284 00:31:01.800 ⇒ 00:31:02.520 Sezim Zhenishbekova: Yes.
285 00:31:02.520 ⇒ 00:31:07.049 Robert Tseng: Yeah, that also helps us to assign, like, make sure we know how to estimate properly and stuff, so…
286 00:31:07.730 ⇒ 00:31:15.060 Robert Tseng: And I think what you described sounds like it’s more than just this. Like, I don’t… I didn’t actually hear you say this task, so I feel like there’s more that isn’t added to it.
287 00:31:15.060 ⇒ 00:31:16.470 Sezim Zhenishbekova: Yeah, yeah, yeah.
288 00:31:16.470 ⇒ 00:31:17.190 Robert Tseng: Okay. Got it.
289 00:31:17.420 ⇒ 00:31:36.990 Sezim Zhenishbekova: And from Henry’s side, we’re gonna have a thing today at 2PM. We’re gonna just start breaking down even more, like, the data as we have, because right now he is focused on calculating, right COGS. We don’t know how positive he’s calculated, how accurate it is, so we’re diving into that.
290 00:31:37.590 ⇒ 00:31:37.940 Robert Tseng: Okay.
291 00:31:37.940 ⇒ 00:31:38.500 Sezim Zhenishbekova: So…
292 00:31:40.990 ⇒ 00:31:42.540 Robert Tseng: Alright,
293 00:31:42.850 ⇒ 00:31:55.880 Robert Tseng: Yeah, I guess there’s a lot of stuff here now in terms of modeling. I don’t… I don’t really talk about engineering here, so I’m gonna kind of skip this. The DE stuff is all kind of, like, handled in the previous call.
294 00:31:56.060 ⇒ 00:31:59.040 Robert Tseng: Yeah.
295 00:32:03.440 ⇒ 00:32:06.589 Robert Tseng: Anything else here?
296 00:32:07.210 ⇒ 00:32:15.309 Robert Tseng: I do have another call to jump to, but I can… if I can stay on for, like, a couple more minutes, if anybody else has anything that I missed.
297 00:32:20.160 ⇒ 00:32:32.620 Robert Tseng: Nope. Okay. If not, then, yeah, we will… we’ll chat later. I think I have one-on-ones with most of you. Mustafa, I might cancel our one-on-one, and I’ll replace… I’ll just try to move it to… so I can meet with Zoran. Is that okay?
298 00:32:32.860 ⇒ 00:32:34.910 Mustafa Raja: Okay. Alright, whoops.
299 00:32:35.180 ⇒ 00:32:35.870 Robert Tseng: Alright, thanks.
300 00:32:35.870 ⇒ 00:32:36.400 Sezim Zhenishbekova: Right?
301 00:32:36.400 ⇒ 00:32:37.080 Robert Tseng: Bye, everyone.