Meeting Title: GTM Campaign Execution Date: 2025-11-10 Meeting participants: Robert Tseng, Hannah Wang, Ryan Brosas, Rico Rejoso
WEBVTT
1 00:00:17.760 ⇒ 00:00:19.020 Hannah Wang: Hello.
2 00:00:21.930 ⇒ 00:00:24.149 Hannah Wang: Let me get some water.
3 00:00:25.020 ⇒ 00:00:29.790 Hannah Wang: A headache, so… be lower.
4 00:00:29.790 ⇒ 00:00:31.619 Robert Tseng: Okay. We’re functioning.
5 00:00:31.810 ⇒ 00:00:34.310 Robert Tseng: We can… we can do camera off, it’s cool.
6 00:00:34.710 ⇒ 00:00:35.600 Hannah Wang: Okay.
7 00:00:42.940 ⇒ 00:00:43.740 Robert Tseng: Hmm.
8 00:00:45.940 ⇒ 00:00:46.720 Ryan Brosas: Hey.
9 00:00:48.520 ⇒ 00:00:49.350 Robert Tseng: Hey, Ryan.
10 00:00:50.520 ⇒ 00:00:52.260 Robert Tseng: Yeah, you had a good time off?
11 00:00:53.170 ⇒ 00:00:58.020 Ryan Brosas: Yeah… I’ve been eating non-stop.
12 00:00:59.260 ⇒ 00:01:00.040 Robert Tseng: Nice.
13 00:01:03.050 ⇒ 00:01:09.380 Hannah Wang: Okay, let me share my screen.
14 00:01:17.530 ⇒ 00:01:24.739 Hannah Wang: Alright, hold on, let me… Let’s draft a message real quick before I forget.
15 00:01:24.940 ⇒ 00:01:26.180 Robert Tseng: Yeah, no worries.
16 00:01:29.600 ⇒ 00:01:30.230 Hannah Wang: Okay.
17 00:01:32.110 ⇒ 00:01:34.130 Hannah Wang: Alright, so…
18 00:01:37.130 ⇒ 00:01:43.880 Hannah Wang: Yeah, just to rundown, the health stuff, I know you want me to send out the white paper, so I’ll do that to whoever I think
19 00:01:44.920 ⇒ 00:01:49.719 Hannah Wang: is a good fit. Like I said, a lot of them are not PEs.
20 00:01:49.720 ⇒ 00:01:50.430 Robert Tseng: Yeah.
21 00:01:51.010 ⇒ 00:01:54.889 Hannah Wang: So… there’s, like, two, I think.
22 00:01:55.260 ⇒ 00:01:58.250 Hannah Wang: Okay, 2 is fine, you don’t need to send the 10, yeah.
23 00:01:58.410 ⇒ 00:02:08.750 Hannah Wang: But yeah, but the other ones, like, I… yeah, I’m just using the LA ones or the Eden ones, but I’ll just keep doing that for these people.
24 00:02:09.539 ⇒ 00:02:13.049 Hannah Wang: And then, for this one, did you want our help?
25 00:02:13.440 ⇒ 00:02:16.979 Hannah Wang: Because I know you went to the Twilio thing.
26 00:02:17.870 ⇒ 00:02:18.419 Hannah Wang: last year.
27 00:02:18.420 ⇒ 00:02:23.959 Robert Tseng: Yeah, I mean, I connected with a couple people. Honestly, it was, like, not a good event, so…
28 00:02:24.480 ⇒ 00:02:29.400 Robert Tseng: I didn’t really find any people that were, like, interesting, that I really wanted to follow up with.
29 00:02:31.890 ⇒ 00:02:35.559 Hannah Wang: I know you messaged, like, 2 people, I think. Yeah.
30 00:02:35.560 ⇒ 00:02:38.759 Robert Tseng: Yeah, I think I just messaged the people I talked to.
31 00:02:38.760 ⇒ 00:02:41.460 Hannah Wang: Okay. Okay, I’m just gonna close that one out then.
32 00:02:41.460 ⇒ 00:02:42.580 Robert Tseng: Okay.
33 00:02:44.600 ⇒ 00:02:48.969 Hannah Wang: And then I’ll update the metrics.
34 00:02:49.280 ⇒ 00:02:58.899 Hannah Wang: Okay, and then… Yeah, there’s the AI… no, the legal conference coming up.
35 00:02:59.390 ⇒ 00:03:02.489 Hannah Wang: tomorrow to Friday in Austin, so I did…
36 00:03:03.460 ⇒ 00:03:09.570 Hannah Wang: send out a bunch of invites, or connection requests from Utam’s account,
37 00:03:10.190 ⇒ 00:03:16.249 Hannah Wang: So I think I just need to talk with him on whether or not he wants to meet up with some people, because…
38 00:03:16.530 ⇒ 00:03:22.480 Hannah Wang: Yeah, there are some people who were, like, interested in meeting with him, or I guess I could get your…
39 00:03:22.890 ⇒ 00:03:27.189 Hannah Wang: two cents on… Yeah. …what you think.
40 00:03:27.970 ⇒ 00:03:30.950 Hannah Wang: Hold on, let me share another view.
41 00:03:38.060 ⇒ 00:03:39.000 Hannah Wang: Okay.
42 00:03:44.070 ⇒ 00:03:49.829 Hannah Wang: Alright, so there’s this dude named Taylor, he…
43 00:03:51.780 ⇒ 00:04:03.359 Hannah Wang: I, like, sent my reasoning also in, like, a thread somewhere. Maybe I should just give you that instead. Let me… let me find it. I basically tried to qualify and see.
44 00:04:03.630 ⇒ 00:04:04.460 Hannah Wang: Okay.
45 00:04:04.460 ⇒ 00:04:06.559 Robert Tseng: So I’m gonna send…
46 00:04:06.630 ⇒ 00:04:08.380 Hannah Wang: fit it in Zoom.
47 00:04:09.770 ⇒ 00:04:12.289 Hannah Wang: If I can find… Find it.
48 00:04:12.860 ⇒ 00:04:17.950 Hannah Wang: Okay, so I sent the Slack and Zoom, but I will also share my Slack.
49 00:04:18.480 ⇒ 00:04:21.450 Robert Tseng: I mean, it looks like the performance of that campaign did well.
50 00:04:22.060 ⇒ 00:04:26.720 Hannah Wang: Yeah, like, a lot of people… like, accepted.
51 00:04:27.120 ⇒ 00:04:35.650 Hannah Wang: his connection request, I just don’t, like, really know the messaging I can use with these people, slash…
52 00:04:35.870 ⇒ 00:04:42.350 Hannah Wang: I feel like Utam only wants to book meetings with people who we think are, like, worth it.
53 00:04:42.480 ⇒ 00:04:43.640 Hannah Wang: And I can’t.
54 00:04:44.600 ⇒ 00:04:45.310 Robert Tseng: Yeah, I don’t think…
55 00:04:45.720 ⇒ 00:04:51.749 Robert Tseng: knows enough to, like, just talk to people off the riff about legal stuff. Like, I mean, I probably could at this point, because I.
56 00:04:52.640 ⇒ 00:04:55.490 Robert Tseng: Been in it, but, like, yeah.
57 00:04:55.490 ⇒ 00:05:01.360 Hannah Wang: Yeah, so I don’t… Sure, like, he also… yeah, I don’t know. So there’s this one…
58 00:05:01.470 ⇒ 00:05:06.480 Hannah Wang: Woman, like, asked if we’d be interested in coming in our podcast, and she’s also, like, a…
59 00:05:07.010 ⇒ 00:05:13.730 Hannah Wang: she’s, like, on the board of TLTF or something, so I actually used her to ask if we can get tickets, because
60 00:05:14.010 ⇒ 00:05:14.839 Hannah Wang: At…
61 00:05:14.840 ⇒ 00:05:15.180 Robert Tseng: And…
62 00:05:15.180 ⇒ 00:05:19.319 Hannah Wang: they’re sold out, and they said no. She doesn’t know how, so…
63 00:05:19.650 ⇒ 00:05:26.509 Hannah Wang: yeah, I don’t… I don’t know. And then the conversation kind of died after that.
64 00:05:27.680 ⇒ 00:05:28.380 Robert Tseng: Darn.
65 00:05:28.380 ⇒ 00:05:29.670 Hannah Wang: Yeah, I mean…
66 00:05:29.670 ⇒ 00:05:30.630 Robert Tseng: You asked for it.
67 00:05:31.220 ⇒ 00:05:33.129 Hannah Wang: Yeah, I can share.
68 00:05:33.500 ⇒ 00:05:38.370 Hannah Wang: You know what, I’m just gonna share my entire screen instead of flipping back and forth.
69 00:05:40.310 ⇒ 00:05:46.669 Hannah Wang: I also asked Holly, because Holly has a lot of legal contacts, I did ask her if she…
70 00:05:46.830 ⇒ 00:05:48.769 Hannah Wang: knows people.
71 00:05:48.770 ⇒ 00:05:49.220 Robert Tseng: Mmm.
72 00:05:49.220 ⇒ 00:05:53.780 Hannah Wang: can get us into the conference, but I don’t think…
73 00:05:54.830 ⇒ 00:06:02.700 Hannah Wang: She did… or she was able to… sorry, I can’t find… Bro, where’s my Zoom?
74 00:06:05.060 ⇒ 00:06:09.640 Hannah Wang: I feel like such a boomer right now, not knowing how to navigate.
75 00:06:12.750 ⇒ 00:06:13.749 Hannah Wang: What the heck?
76 00:06:18.350 ⇒ 00:06:19.230 Hannah Wang: Okay.
77 00:06:21.160 ⇒ 00:06:25.719 Hannah Wang: Alright, so… Marlene…
78 00:06:30.230 ⇒ 00:06:32.909 Hannah Wang: At first, I was like, okay, yeah.
79 00:06:33.150 ⇒ 00:06:36.129 Hannah Wang: you know, standard message, I’m happy to…
80 00:06:36.680 ⇒ 00:06:48.590 Hannah Wang: come you on for a segment on our podcast, and I was like, oh, we’re a services company, we’ve worked with other companies in the past, I’d love to come on. I applied a while ago, but do you know if, like.
81 00:06:48.870 ⇒ 00:07:05.280 Hannah Wang: there’s any way I could still attend, and then she’s like, I don’t know. So, I did reach out to TLTF as well. I emailed from Lutam’s email, asking if there’s any way we can get in, but they haven’t responded, so…
82 00:07:05.910 ⇒ 00:07:08.819 Hannah Wang: Yeah, that’s kind of how I positioned it.
83 00:07:10.340 ⇒ 00:07:11.240 Robert Tseng: Yeah.
84 00:07:13.130 ⇒ 00:07:18.210 Hannah Wang: Yeah, so there’s this woman, and I think Utam just, like, thumbs up her message,
85 00:07:18.310 ⇒ 00:07:29.320 Hannah Wang: But she’s like a… she’s like, yeah, co-host of a podcast, and like, yeah, I’m assuming an attorney.
86 00:07:31.360 ⇒ 00:07:37.550 Hannah Wang: And then there’s Taylor Bell… E…
87 00:07:39.060 ⇒ 00:07:44.400 Hannah Wang: Yeah, he’s, like, at a boutique law firm. It’s, like, pretty niche, it’s with, like, Arizona…
88 00:07:44.800 ⇒ 00:07:51.550 Hannah Wang: law, like, something really niche to Arizona law or something like that, and so…
89 00:07:52.030 ⇒ 00:08:03.159 Hannah Wang: he’s like, oh yeah, he’s… and he’s a speaker. And I was like, okay, I’d love to learn more about it. Do you want to grab coffee? And he said, that works. So…
90 00:08:04.580 ⇒ 00:08:13.349 Hannah Wang: Yeah, I think I need to bump Utam on the message that I want to send to Taylor, slash if we should even go after
91 00:08:13.990 ⇒ 00:08:15.630 Hannah Wang: This dude.
92 00:08:15.630 ⇒ 00:08:16.350 Robert Tseng: Yeah.
93 00:08:16.350 ⇒ 00:08:17.949 Hannah Wang: It’s not loading, but…
94 00:08:19.390 ⇒ 00:08:26.829 Hannah Wang: Yeah, I just thought it’d be good, because I feel like smaller boutique law firms, like, they’re more willing to work with
95 00:08:27.180 ⇒ 00:08:32.750 Hannah Wang: like, I don’t know, a services company like us, and…
96 00:08:34.130 ⇒ 00:08:38.829 Hannah Wang: Maybe we can leverage them to hit up, like, the higher up.
97 00:08:38.980 ⇒ 00:08:47.140 Hannah Wang: like, bigger firms. But yeah, I don’t… I don’t even know,
98 00:08:47.730 ⇒ 00:08:54.209 Hannah Wang: what to, like, the talking points Utom would need to have to talk with him, so that’s why. Sure.
99 00:08:54.380 ⇒ 00:09:01.369 Hannah Wang: Yeah. It’s like, how… Like, I feel… obviously, like, Utom can find time, but I guess…
100 00:09:01.720 ⇒ 00:09:03.579 Hannah Wang: He’d probably need some help with.
101 00:09:03.580 ⇒ 00:09:06.350 Robert Tseng: Yeah, we need to give him the script, pretty much.
102 00:09:06.350 ⇒ 00:09:07.070 Hannah Wang: Yeah.
103 00:09:07.440 ⇒ 00:09:15.460 Hannah Wang: Yeah. So if that’s something, like, maybe you can just, like, word dump.
104 00:09:15.700 ⇒ 00:09:24.260 Hannah Wang: like, your thought processes into a Notion doc or something, and then we can maybe give UTAM, like, a…
105 00:09:24.470 ⇒ 00:09:29.659 Hannah Wang: script, and then we can hit up Taylor and book a time with him for this week.
106 00:09:30.730 ⇒ 00:09:31.969 Hannah Wang: How many people?
107 00:09:32.990 ⇒ 00:09:38.950 Hannah Wang: There’s this person, and then there’s… Nicola…
108 00:09:39.330 ⇒ 00:09:44.270 Hannah Wang: I mean, she didn’t respond. I don’t know if I should bump her, but she’s like…
109 00:09:44.500 ⇒ 00:09:55.910 Hannah Wang: a owner of, like, an insights and analysis platform. Holly was thinking maybe she could be a good partner, and not necessarily someone we sell to.
110 00:09:59.960 ⇒ 00:10:05.440 Hannah Wang: Yeah, she’s like… The founder of this, like, hub thing.
111 00:10:10.390 ⇒ 00:10:15.890 Hannah Wang: And yeah, I feel like there’s a couple here and there that I just didn’t open.
112 00:10:16.210 ⇒ 00:10:18.470 Hannah Wang: like, the message is for. It’s like, oh…
113 00:10:19.050 ⇒ 00:10:23.500 Hannah Wang: Assuming you’ll be there, like, would love to hear about your company,
114 00:10:24.770 ⇒ 00:10:31.690 Hannah Wang: Like, looking forward to meeting you, I’m not this dude.
115 00:10:33.360 ⇒ 00:10:38.370 Hannah Wang: So yeah, there’s maybe, like, 4 to 5… Maybe even more.
116 00:10:38.370 ⇒ 00:10:40.679 Robert Tseng: I thought he was gonna talk to Satish.
117 00:10:41.430 ⇒ 00:10:45.919 Hannah Wang: Yeah, so I need to do that today. So Satish…
118 00:10:45.920 ⇒ 00:10:47.729 Robert Tseng: It’s, like, the best fit.
119 00:10:47.840 ⇒ 00:10:49.230 Robert Tseng: Yeah. I… yeah.
120 00:10:49.550 ⇒ 00:10:55.480 Hannah Wang: Yeah, Satish was like, reach out this week, so that’s on my list of to-dos, to talk with Satish.
121 00:10:56.140 ⇒ 00:10:58.189 Hannah Wang: But other than that.
122 00:10:58.810 ⇒ 00:11:05.969 Hannah Wang: yeah, there’s, like, I’ll be at the conference, like, need to figure out my schedule,
123 00:11:06.140 ⇒ 00:11:08.570 Hannah Wang: Oh, I guess I sent this earlier.
124 00:11:11.750 ⇒ 00:11:13.470 Hannah Wang: Yeah, so…
125 00:11:15.490 ⇒ 00:11:23.709 Hannah Wang: the best way moving forward for this. I will talk to Satish, and then all these other people, like randos, I don’t really know.
126 00:11:23.980 ⇒ 00:11:27.810 Hannah Wang: How to go about… Then…
127 00:11:33.180 ⇒ 00:11:42.009 Hannah Wang: Yeah, she’s, like, a CPO of a software product for… Other service… other companies…
128 00:11:50.600 ⇒ 00:11:51.460 Robert Tseng: Okay.
129 00:11:51.460 ⇒ 00:11:52.780 Hannah Wang: Yeah, so…
130 00:11:53.390 ⇒ 00:11:59.259 Hannah Wang: I mean, they’re all gonna be, like, near that conference venue and stuff, so, like, I feel like it’s probably best
131 00:11:59.500 ⇒ 00:12:01.019 Hannah Wang: for Tom to, like, book
132 00:12:01.180 ⇒ 00:12:11.050 Hannah Wang: Try to book a bunch of them, like, in a row so that he doesn’t have to, like, keep going… yeah, just, like, waste his time over there, like, just loitering around a conference that he can’t even get into.
133 00:12:11.220 ⇒ 00:12:15.019 Hannah Wang: So how do you, I guess, go about
134 00:12:16.080 ⇒ 00:12:20.109 Hannah Wang: Because how did he do ShopTalk? I know he didn’t get in necessarily.
135 00:12:20.110 ⇒ 00:12:20.740 Robert Tseng: I gotta make sure.
136 00:12:20.740 ⇒ 00:12:22.349 Hannah Wang: Oh, you got him in? Okay.
137 00:12:22.350 ⇒ 00:12:27.690 Robert Tseng: I made… I made a friend, and then that person helped get him in for free.
138 00:12:27.910 ⇒ 00:12:29.919 Hannah Wang: I… okay. Yeah.
139 00:12:30.020 ⇒ 00:12:30.900 Hannah Wang: Okay.
140 00:12:32.590 ⇒ 00:12:38.359 Robert Tseng: Yeah, I mean, it was the… somebody who was a part of the organizer… organizing team, and she was.
141 00:12:38.360 ⇒ 00:12:39.340 Hannah Wang: I was just like…
142 00:12:39.340 ⇒ 00:12:39.900 Robert Tseng: Fair.
143 00:12:40.340 ⇒ 00:12:41.500 Hannah Wang: Okay, I see.
144 00:12:41.500 ⇒ 00:12:48.210 Robert Tseng: It’s… it’s hard to do it from afar. Like, if I… if I was there in person, like, I’m sure I could… I’m sure I could find a way in. Yeah.
145 00:12:50.330 ⇒ 00:13:02.890 Robert Tseng: But, I mean, I just wanted to know, like, how many leads are we talking about? Are they… are they somewhat qualified? Like, is it worth my effort to try? Like, if it’s just to set up one meeting with him, like, I don’t think I would. I’d probably not try.
146 00:13:02.890 ⇒ 00:13:12.139 Hannah Wang: Yeah. Like, a lot of them are just lawyers. I guess this lady, she’s like the CPO, so it might be a little bit more worth it, but everyone else is basically just…
147 00:13:12.400 ⇒ 00:13:16.969 Hannah Wang: like, lawyers of firms and stuff.
148 00:13:16.970 ⇒ 00:13:17.620 Robert Tseng: Okay.
149 00:13:19.300 ⇒ 00:13:20.109 Hannah Wang: So, yeah.
150 00:13:20.630 ⇒ 00:13:21.630 Hannah Wang: Don’t…
151 00:13:21.870 ⇒ 00:13:29.280 Hannah Wang: really think that’s worth your time, I feel like, because I feel like it’s kind of a shot in the dark for…
152 00:13:29.490 ⇒ 00:13:32.580 Hannah Wang: Talking to, like, partners?
153 00:13:32.890 ⇒ 00:13:33.809 Hannah Wang: I don’t know.
154 00:13:35.650 ⇒ 00:13:41.700 Robert Tseng: Okay, I’m gonna… I’m gonna send a few messages to people,
155 00:13:41.950 ⇒ 00:13:48.359 Robert Tseng: Yeah, that list of folks, like, I don’t know if you have it somewhere, but just, like, I just want to be able to…
156 00:13:48.500 ⇒ 00:13:54.519 Robert Tseng: Sure. I mean, I don’t think I have… I can… it’s too wide. I don’t think I can create one… one message for that, but I will…
157 00:13:54.520 ⇒ 00:13:54.980 Hannah Wang: Sure.
158 00:13:54.980 ⇒ 00:14:03.020 Robert Tseng: I will imagine one person, and I will write to that person, and then let you kind of adapt it as you see fit.
159 00:14:04.410 ⇒ 00:14:11.179 Hannah Wang: Like, write messaging as in, like, what you would talk about if we got a meeting with them? Yeah. Or just, like, oh, okay.
160 00:14:11.680 ⇒ 00:14:12.640 Hannah Wang: Okay.
161 00:14:13.660 ⇒ 00:14:14.440 Hannah Wang: Yeah. Yeah.
162 00:14:14.440 ⇒ 00:14:18.709 Robert Tseng: Like, I’m gonna… I’m gonna write to a persona, not, like, an actual person.
163 00:14:18.710 ⇒ 00:14:24.880 Hannah Wang: Sure, yeah. Probably, like, a partner, or, like, an attorney persona, or something. Okay.
164 00:14:25.980 ⇒ 00:14:32.960 Hannah Wang: Sure. And then I… yeah, just, I guess, send it in… I guess this thread,
165 00:14:36.280 ⇒ 00:14:37.240 Hannah Wang: Oh.
166 00:14:39.640 ⇒ 00:14:42.490 Hannah Wang: Okay, yeah, I forwarded it to you.
167 00:14:42.490 ⇒ 00:14:42.910 Robert Tseng: Okay.
168 00:14:42.910 ⇒ 00:14:48.340 Hannah Wang: And I can kind of adapt and see if I can book meetings with all these people.
169 00:14:48.640 ⇒ 00:14:51.250 Robert Tseng: Okay, so…
170 00:14:51.440 ⇒ 00:14:52.640 Hannah Wang: Next.
171 00:14:53.860 ⇒ 00:15:02.210 Hannah Wang: Yeah, I know that you talked to Ryan about this conference that you went to in DC, so I think we’re all good on that front. You gave him the messaging and everything, so…
172 00:15:02.430 ⇒ 00:15:04.490 Hannah Wang: Should be good. Yeah.
173 00:15:05.030 ⇒ 00:15:15.779 Hannah Wang: Yeah, so I wanted to talk about, like, all the ones that we kind of mentioned in Slack here or there. I know that Joe’s working on, I think, this, like, offering that we’re doing for
174 00:15:15.900 ⇒ 00:15:18.979 Hannah Wang: post-Series A SaaS companies.
175 00:15:19.630 ⇒ 00:15:20.240 Robert Tseng: Yeah.
176 00:15:21.560 ⇒ 00:15:24.789 Robert Tseng: I would like that out by Wednesday, so…
177 00:15:24.790 ⇒ 00:15:25.740 Hannah Wang: Whoa.
178 00:15:25.930 ⇒ 00:15:26.390 Robert Tseng: Yeah.
179 00:15:27.800 ⇒ 00:15:41.869 Ryan Brosas: So, Joe already handed over to me. I just need the Clay subscription, so I can proceed on doing that, and push that on. I will, like, up the, well, tag you both.
180 00:15:42.250 ⇒ 00:15:53.690 Ryan Brosas: He is asking, like, what would be the correct, like, filtering, that I was currently, like, I was currently doing on when I was, you know,
181 00:15:54.450 ⇒ 00:16:00.990 Ryan Brosas: well, getting, leads from, from here, from, what do you call this? Clay?
182 00:16:01.130 ⇒ 00:16:13.920 Ryan Brosas: So, I will be, like, tagging you both for that, and then if you are good to that, I will be pushing all of the contacts to HeyRitch, and we can, push that by tomorrow.
183 00:16:15.690 ⇒ 00:16:16.490 Robert Tseng: Sure.
184 00:16:16.680 ⇒ 00:16:20.790 Robert Tseng: I mean, I haven’t seen his copy yet, so, I mean, I would want to just…
185 00:16:21.040 ⇒ 00:16:35.039 Robert Tseng: I mean, I know we haven’t run a campaign like this for a while, like, I kind of just… we can be a little bit slower, but I did tell him to do this last Monday, so I’m like, I think one and a half weeks is plenty of time to get it ready.
186 00:16:37.220 ⇒ 00:16:41.549 Ryan Brosas: Yeah, he already sent me the copy, you can check it in here.
187 00:16:42.640 ⇒ 00:16:43.330 Robert Tseng: Okay.
188 00:16:44.740 ⇒ 00:16:54.280 Hannah Wang: Okay, well, now I’m thinking about, like, all the marketing collateral that we will need for this,
189 00:16:57.890 ⇒ 00:17:13.209 Hannah Wang: Because I… I watched the video where you talked through the ICPs for November and October in that one Monday meeting or something, and I know you said that this is basically what we did… what we’re doing for
190 00:17:13.480 ⇒ 00:17:14.850 Hannah Wang: Hedra or HIP?
191 00:17:14.970 ⇒ 00:17:16.819 Hannah Wang: I forgot… hype… I forgot.
192 00:17:16.829 ⇒ 00:17:17.669 Robert Tseng: Yep.
193 00:17:17.670 ⇒ 00:17:23.680 Hannah Wang: Idra, so… Let me think.
194 00:17:27.440 ⇒ 00:17:32.040 Hannah Wang: Like, probably creating… because this is a service that we’re going to,
195 00:17:32.520 ⇒ 00:17:40.690 Hannah Wang: like, an offering, right? Basically, I know there was, like, a list of 5 to 7 offerings, and then you’re like, oh, let’s narrow it down to…
196 00:17:41.140 ⇒ 00:17:47.939 Hannah Wang: 5. Basically, what I’m asking is I… should I create, like, a one-pager for this by Wednesday? .
197 00:17:47.940 ⇒ 00:17:50.460 Robert Tseng: Yeah.
198 00:17:51.250 ⇒ 00:17:58.010 Hannah Wang: Because then I will need… content for it.
199 00:18:03.340 ⇒ 00:18:05.940 Hannah Wang: Did I just, like, find that in Notion somewhere?
200 00:18:06.580 ⇒ 00:18:08.670 Robert Tseng: Yeah, wherever the hydroscope is.
201 00:18:15.090 ⇒ 00:18:17.090 Hannah Wang: Is that just an improvement?
202 00:18:31.660 ⇒ 00:18:34.600 Hannah Wang: Rico, do you know where that is?
203 00:18:35.030 ⇒ 00:18:36.099 Hannah Wang: Is it this?
204 00:18:45.620 ⇒ 00:18:47.470 Robert Tseng: Okay, I just slacked it.
205 00:18:47.600 ⇒ 00:18:51.640 Robert Tseng: for, like, I basically…
206 00:18:51.980 ⇒ 00:18:59.619 Robert Tseng: took a shot with this… with no design. Just wanted to see how that would go.
207 00:19:03.300 ⇒ 00:19:07.750 Robert Tseng: That’s… that’s like V1, and I think what you’re working on is V2.
208 00:19:09.800 ⇒ 00:19:10.880 Hannah Wang: Okay.
209 00:19:17.500 ⇒ 00:19:22.720 Hannah Wang: Because if we want to send it out on Wednesday, like, if we want to send out the PDF on Wednesday.
210 00:19:23.890 ⇒ 00:19:25.850 Hannah Wang: Do we want to do that, or should we just, like.
211 00:19:25.850 ⇒ 00:19:34.679 Robert Tseng: No, I think the first message is just a… yeah, it’s just a sequence, so it doesn’t have to be until, like, kind of the second message or whatever, so yeah, you have some time on the design, yeah.
212 00:19:34.820 ⇒ 00:19:45.539 Hannah Wang: Okay, I’ll just do something similar to the lifecycle Data Sprint. Sure. One that I made hope… for Hope, and then we can kind of go from there.
213 00:19:45.730 ⇒ 00:19:54.770 Hannah Wang: Okay, yeah, Ryan, feel free to loop me into this, or, yeah, me and Robert into this,
214 00:19:55.230 ⇒ 00:19:59.690 Hannah Wang: And then there… yeah, this was, like… I don’t know if…
215 00:19:59.990 ⇒ 00:20:09.859 Hannah Wang: I forgot where this was, but basically… oh, I think Utah mentioned it, that someone from Omni said that we want to create, like, a joint
216 00:20:10.300 ⇒ 00:20:17.290 Hannah Wang: demo slash solution with all three of us. I think Utam’s talking with someone tomorrow, so I’ll just wait on this.
217 00:20:17.290 ⇒ 00:20:18.120 Robert Tseng: Okay.
218 00:20:18.120 ⇒ 00:20:21.009 Hannah Wang: And I think…
219 00:20:21.160 ⇒ 00:20:27.110 Hannah Wang: And then Amtraham, just an update, we’re gonna try to do a dry run… dry run with Malika.
220 00:20:27.290 ⇒ 00:20:37.199 Hannah Wang: And then I sent over, like, all the information for the workshop that we’re proposing, so hopefully we can kick that off for…
221 00:20:37.540 ⇒ 00:20:49.500 Hannah Wang: end of November… I know that’s the holiday, so maybe… maybe also early December, and then can go from there. So this is a slow… slow work in progress. Okay.
222 00:20:50.060 ⇒ 00:20:56.080 Hannah Wang: And then… corral data, we are working on the case study.
223 00:20:56.390 ⇒ 00:21:09.519 Hannah Wang: That I interviewed you for. So, once a draft of that is done, I can send it to Lauren for their team to review, and then follow up on the date for the webinar, because she hasn’t responded.
224 00:21:10.680 ⇒ 00:21:11.090 Robert Tseng: Okay.
225 00:21:11.090 ⇒ 00:21:17.330 Hannah Wang: Yeah, yeah. And I think that’s… that’s everything.
226 00:21:17.840 ⇒ 00:21:22.749 Hannah Wang: Unless I’m missing something. But yeah, those are all kind of the things in the pipeline.
227 00:21:29.380 ⇒ 00:21:30.940 Robert Tseng: Oh, hey.
228 00:21:31.400 ⇒ 00:21:33.840 Robert Tseng: I sent…
229 00:21:36.040 ⇒ 00:21:49.360 Robert Tseng: Okay, I mean, I… Ryan responded on a bunch of threads that he was tagged in this morning, and I replied to all of them. I don’t see them here. Something about telehealth, something about ed tech… Oh, yeah. I wanted to bring that up.
230 00:21:49.590 ⇒ 00:21:49.970 Robert Tseng: Yeah.
231 00:21:49.970 ⇒ 00:21:56.510 Hannah Wang: Yeah, so that’s all, like, the portco slash, like, just ed tech companies that we want to go after, so…
232 00:21:56.860 ⇒ 00:21:58.750 Hannah Wang: like,
233 00:22:00.060 ⇒ 00:22:07.680 Hannah Wang: Like, for that one, should we just run a sequence with all the companies in that, like, whatever sheet, or the things that you sent?
234 00:22:07.680 ⇒ 00:22:18.210 Robert Tseng: Yeah, in the Airtable for January Ventures, I think that would be interesting to do a, you know, a slight twist on our messaging to be like.
235 00:22:22.070 ⇒ 00:22:27.089 Robert Tseng: I don’t know, like, something that connects us to January Ventures,
236 00:22:29.680 ⇒ 00:22:44.040 Robert Tseng: But I would hit all of them with the same data prop that we are gonna do on Wednesday as well. It doesn’t have to be all at the same time, but I’m just, you know, I’m just thinking the… these are probably similarly staged companies.
237 00:22:44.220 ⇒ 00:22:51.490 Robert Tseng: Not all of them, obviously the acquired companies are not, they’re probably… Not around anymore, so…
238 00:22:54.930 ⇒ 00:22:57.070 Hannah Wang: Okay,
239 00:23:00.080 ⇒ 00:23:01.470 Hannah Wang: So tell me…
240 00:23:01.750 ⇒ 00:23:09.829 Hannah Wang: tell me which ones to prioritize. So there’s the January Ventures one, and then there’s another… I remember, not the EdTech one, but .
241 00:23:10.750 ⇒ 00:23:18.829 Robert Tseng: Yeah, January Ventures one, I think, is… would be good to queue up. I mean, these are, like, not, like, they don’t have to go out, like, now, but, like, I…
242 00:23:18.830 ⇒ 00:23:19.440 Hannah Wang: Yeah.
243 00:23:19.440 ⇒ 00:23:20.769 Robert Tseng: We’re gonna be planning for them.
244 00:23:21.240 ⇒ 00:23:28.179 Robert Tseng: Yeah. The telehealth one, I think, is a good one to go after as well.
245 00:23:29.400 ⇒ 00:23:30.180 Robert Tseng: Yeah.
246 00:23:30.300 ⇒ 00:23:34.409 Robert Tseng: So actually, no, I would put telehealth before, the January Adventures.
247 00:23:34.940 ⇒ 00:23:35.940 Hannah Wang: They’ll do it first.
248 00:23:35.940 ⇒ 00:23:38.749 Robert Tseng: Yeah, it’s just probably easier to execute on. We have more stuff.
249 00:23:39.090 ⇒ 00:23:42.449 Hannah Wang: Yeah, like all the Eden and Ellie case studies and stuff, okay.
250 00:23:42.450 ⇒ 00:23:43.010 Robert Tseng: Yeah.
251 00:23:43.010 ⇒ 00:23:46.800 Hannah Wang: Get done with the data stack offer.
252 00:23:48.410 ⇒ 00:23:50.060 Hannah Wang: Oops.
253 00:23:56.670 ⇒ 00:23:58.750 Hannah Wang: Journey Ventures.
254 00:24:02.270 ⇒ 00:24:03.260 Robert Tseng: Yeah.
255 00:24:08.690 ⇒ 00:24:13.280 Robert Tseng: You can, look at what I sent to Trek Health.
256 00:24:14.780 ⇒ 00:24:16.619 Robert Tseng: Or health list.
257 00:24:18.030 ⇒ 00:24:18.350 Hannah Wang: one.
258 00:24:18.490 ⇒ 00:24:20.150 Robert Tseng: Ideas, yeah.
259 00:24:26.920 ⇒ 00:24:30.570 Hannah Wang: We look at Truck Health for… for what? Sorry.
260 00:24:30.570 ⇒ 00:24:31.720 Robert Tseng: telehealth one.
261 00:24:32.300 ⇒ 00:24:33.879 Hannah Wang: Like, messaging, or…
262 00:24:33.880 ⇒ 00:24:40.949 Robert Tseng: No, like, I built the proposal. I mean, the messaging is somewhat there, the proposal is there, like, yeah.
263 00:24:42.620 ⇒ 00:24:45.629 Hannah Wang: Oh, like, basically pitching, like, this is what we can do.
264 00:24:45.630 ⇒ 00:24:50.350 Robert Tseng: Not exactly the same thing, but I pulled in the right case studies.
265 00:24:50.350 ⇒ 00:24:51.259 Hannah Wang: Into that one.
266 00:24:51.260 ⇒ 00:24:53.959 Robert Tseng: So, like, I at least, like, changed the language so it actually.
267 00:24:53.960 ⇒ 00:24:54.370 Hannah Wang: Got it.
268 00:24:54.370 ⇒ 00:24:56.620 Robert Tseng: it’s the elk there. Otherwise, I was just…
269 00:24:57.720 ⇒ 00:24:58.330 Hannah Wang: Okay.
270 00:24:58.330 ⇒ 00:25:05.570 Robert Tseng: So, but no, they’re not asking for mixed panel, like, they’re just, you know, I think we’re gonna take a wider look at this.
271 00:25:05.860 ⇒ 00:25:06.870 Hannah Wang: Okay.
272 00:25:06.870 ⇒ 00:25:07.500 Robert Tseng: Yeah.
273 00:25:07.760 ⇒ 00:25:15.599 Hannah Wang: And then EdTech companies. I know that’s a lower pri… that’s a conference in April, I think, is what I saw.
274 00:25:15.900 ⇒ 00:25:24.149 Robert Tseng: Yeah, and I mean, I’m following up, but I connected with GSV Ventures last week, and so I’m gonna actually,
275 00:25:24.730 ⇒ 00:25:26.280 Robert Tseng: I mean…
276 00:25:26.650 ⇒ 00:25:32.120 Robert Tseng: And yeah, I think it’ll take some time. I don’t really want to kick off EdTech right now.
277 00:25:32.120 ⇒ 00:25:32.510 Hannah Wang: For sure.
278 00:25:32.510 ⇒ 00:25:35.299 Robert Tseng: Quarter, but it’s, like, something on the horizon, yeah.
279 00:25:36.090 ⇒ 00:25:36.750 Hannah Wang: Okay.
280 00:25:39.010 ⇒ 00:25:46.620 Hannah Wang: Okay, so Rico and Ryan, I know we didn’t plan the campaign stuff, but I think now we can, so,
281 00:25:46.820 ⇒ 00:25:50.440 Hannah Wang: I guess, queuing up telehealth, maybe.
282 00:25:51.290 ⇒ 00:26:01.949 Hannah Wang: I mean, we already have a lot for this week, I think, so maybe queuing up this for next week, maybe these two for next week,
283 00:26:03.400 ⇒ 00:26:06.470 Hannah Wang: Yeah, so this week will focus on the stack.
284 00:26:06.660 ⇒ 00:26:08.340 Hannah Wang: Before your… before holidays.
285 00:26:08.340 ⇒ 00:26:11.590 Robert Tseng: I will… I’ll help whenever to get that one out.
286 00:26:11.590 ⇒ 00:26:20.510 Hannah Wang: Okay, alright. Okay, that sounds good. So, let me mark these as proposed.
287 00:26:21.280 ⇒ 00:26:26.220 Hannah Wang: This is lower… I feel like everything is high, which…
288 00:26:27.100 ⇒ 00:26:33.850 Hannah Wang: Whatever. Can I make Joe the owner of this now? My name is everywhere, and…
289 00:26:33.850 ⇒ 00:26:37.549 Robert Tseng: Yeah, yeah, start putting Joe. Yeah, gotta throw him in.
290 00:26:37.810 ⇒ 00:26:38.750 Hannah Wang: Okay.
291 00:26:40.790 ⇒ 00:26:41.620 Hannah Wang: True.
292 00:26:42.600 ⇒ 00:26:45.769 Hannah Wang: Alright, anything else?
293 00:26:50.530 ⇒ 00:26:51.340 Hannah Wang: Okay.
294 00:26:52.710 ⇒ 00:26:57.260 Hannah Wang: Okay, I think this is… This is good.
295 00:26:57.810 ⇒ 00:27:05.660 Hannah Wang: Yeah, so I’ll work on the… the legal thingamabob, and then follow up with all the other…
296 00:27:06.090 ⇒ 00:27:13.320 Hannah Wang: Other leads we have, but… I don’t know, I kind of want to evaluate, like, how our campaign stuff
297 00:27:13.460 ⇒ 00:27:20.070 Hannah Wang: is going… like, I know we want to send 3 touches to all the leads, but… I feel like…
298 00:27:21.260 ⇒ 00:27:22.140 Hannah Wang: Hmm.
299 00:27:22.610 ⇒ 00:27:26.519 Hannah Wang: I would have to poll the numbers and look at everything, but…
300 00:27:26.640 ⇒ 00:27:34.670 Hannah Wang: maybe we just, like, cast too wide of a net, and I feel like maybe moving forward, need to be a little bit more strategic about
301 00:27:34.920 ⇒ 00:27:42.270 Hannah Wang: who I’m actually… like, talking to, and then also, like we discussed last Wednesday,
302 00:27:42.580 ⇒ 00:27:45.560 Hannah Wang: Like, just sending the right case studies.
303 00:27:46.270 ⇒ 00:27:46.620 Robert Tseng: Yeah.
304 00:27:46.620 ⇒ 00:27:55.070 Hannah Wang: Because I feel like, right now, it’s like, yeah, we send a bunch of, like, connection requests, and then I try to follow up with a bunch of people, but…
305 00:27:55.280 ⇒ 00:28:00.840 Hannah Wang: It just doesn’t hit, yeah.
306 00:28:00.840 ⇒ 00:28:04.029 Robert Tseng: Health was, like, a pretty broad conference. A lot of… even the people that you.
307 00:28:04.030 ⇒ 00:28:04.430 Hannah Wang: set up.
308 00:28:04.430 ⇒ 00:28:07.359 Robert Tseng: calls for me with, I was kind of like, meh about it.
309 00:28:08.310 ⇒ 00:28:08.910 Robert Tseng: Yeah.
310 00:28:10.020 ⇒ 00:28:19.500 Hannah Wang: So I feel like the ones that you suggested will be good, I think, because they’re more targeted to our ICP. Yeah, because I feel like all the health ones was…
311 00:28:19.790 ⇒ 00:28:25.179 Hannah Wang: just all… some… like, a bunch of randos. That conference is really big, so…
312 00:28:25.180 ⇒ 00:28:25.550 Robert Tseng: Yeah.
313 00:28:25.550 ⇒ 00:28:28.510 Hannah Wang: I feel like we ended up sending messages, too.
314 00:28:28.810 ⇒ 00:28:32.009 Hannah Wang: A lot of random people, so… Yeah. Okay.
315 00:28:32.010 ⇒ 00:28:35.269 Robert Tseng: Which is okay, that one, that just kind of increases, like.
316 00:28:35.940 ⇒ 00:28:42.700 Robert Tseng: Top of funnel just stays at the top for a while. Like, they’re not necessarily ready to buy, so, like, it’s just… yeah.
317 00:28:42.920 ⇒ 00:28:47.569 Robert Tseng: Or their name might not even be the buyer, but it’s just whether or not they can connect us to someone, yeah.
318 00:28:47.570 ⇒ 00:28:50.340 Hannah Wang: Yeah, totally. Okay.
319 00:28:50.680 ⇒ 00:28:57.309 Hannah Wang: Alright, I think that was good. Anything else before we… we hop off?
320 00:28:58.550 ⇒ 00:28:59.760 Hannah Wang: Any questions?
321 00:29:02.760 ⇒ 00:29:09.969 Robert Tseng: I’m good, I think I know what I need to stay on to do, so I will be thinking about some of these things now.
322 00:29:11.040 ⇒ 00:29:12.870 Hannah Wang: Alright Okay.
323 00:29:12.870 ⇒ 00:29:13.709 Ryan Brosas: I’m good there.
324 00:29:14.310 ⇒ 00:29:15.140 Hannah Wang: Alright.
325 00:29:15.630 ⇒ 00:29:16.890 Hannah Wang: Thanks, everyone.
326 00:29:16.890 ⇒ 00:29:17.220 Robert Tseng: Thanks.
327 00:29:17.220 ⇒ 00:29:18.000 Ryan Brosas: Thank you, guys.