Meeting Title: Brainforge Attribution Onboarding Sync Date: 2025-09-12 Meeting participants: Zoran Selinger, Henry Zhao
WEBVTT
1 00:01:20.050 ⇒ 00:01:21.250 Zoran Selinger: Hi, Kennedy.
2 00:01:22.150 ⇒ 00:01:23.569 Henry Zhao: Here’s Iran, how are you?
3 00:01:24.000 ⇒ 00:01:26.580 Zoran Selinger: Yeah, I’m well, I’m well.
4 00:01:27.670 ⇒ 00:01:29.290 Zoran Selinger: Are you feeling better?
5 00:01:30.060 ⇒ 00:01:34.600 Henry Zhao: No, I’m actually worse, so I’m gonna go to the doctor this afternoon.
6 00:01:35.050 ⇒ 00:01:35.910 Zoran Selinger: Oh.
7 00:01:36.680 ⇒ 00:01:37.390 Henry Zhao: Yeah.
8 00:01:37.660 ⇒ 00:01:42.380 Zoran Selinger: Do you… Do you want us to reschedule, maybe?
9 00:01:42.770 ⇒ 00:01:48.810 Henry Zhao: No, but I’ll probably be camera off for the next meeting, because I look really… I look terrible, as you can see.
10 00:01:50.160 ⇒ 00:01:57.149 Henry Zhao: And what I was gonna say, the first thing for our onboarding is these clients are very demanding. I think I might have told you this already in our last meeting.
11 00:01:58.600 ⇒ 00:02:02.589 Zoran Selinger: Yes, and yeah, I got that impression from Robert as well.
12 00:02:02.790 ⇒ 00:02:06.090 Henry Zhao: Oh, good. He didn’t give me that impression, he kind of just threw me in the deep end.
13 00:02:06.810 ⇒ 00:02:10.449 Henry Zhao: So, yeah,
14 00:02:11.080 ⇒ 00:02:23.339 Henry Zhao: I guess we should do another onboarding next week, but today, let me just give you the… is that okay with you? Like, today, let me just give you the basics for… for the meeting tomorrow, and for you to just be able to go in and, do what you need to do.
15 00:02:24.080 ⇒ 00:02:28.769 Zoran Selinger: So the meeting will be when? So that’s right after this one.
16 00:02:29.120 ⇒ 00:02:30.620 Henry Zhao: Yeah, you got the invite, right?
17 00:02:31.170 ⇒ 00:02:37.670 Zoran Selinger: Yes, yes, okay, okay, cool. So, Carter and Stuart.
18 00:02:38.070 ⇒ 00:02:42.269 Henry Zhao: Yeah, they haven’t accepted, which is weird. I hope they can attend,
19 00:02:43.930 ⇒ 00:02:47.449 Henry Zhao: Let me double-check with them right now, because if they can’t attend…
20 00:02:48.230 ⇒ 00:03:01.920 Zoran Selinger: Okay. Yeah, so I was… I was just quickly mentioning, mentioning them to, to, to Robert. later I talked to Uta. Utam just told me to, to talk to Amber. Kind of, she’s…
21 00:03:01.920 ⇒ 00:03:02.350 Henry Zhao: approach.
22 00:03:02.350 ⇒ 00:03:17.089 Zoran Selinger: manager there, and, kind of knows what’s… what’s going on, everything that’s going on. But from Robert, I just got, it’s a… it’s a very, very intense client. They are really hands-on, and,
23 00:03:17.750 ⇒ 00:03:25.610 Zoran Selinger: kind of… that also one of those clients that micromanage a lot of things, so yeah, I know, I understand.
24 00:03:29.630 ⇒ 00:03:31.140 Henry Zhao: Cool, yeah, so…
25 00:03:32.000 ⇒ 00:03:37.350 Henry Zhao: Basically, we just want to be prepared for all of their questions. I can help answer all the questions on the attribution part.
26 00:03:37.470 ⇒ 00:03:44.310 Henry Zhao: But they’re probably gonna look to you to answer some of the questions on the GTM and, like, server-side tracking pieces.
27 00:03:44.640 ⇒ 00:04:01.150 Henry Zhao: The only thing that I think we need to be aware of is Stuart is very, like, protective of his GTM, so he just wants us to, like, let him know before we make any changes to GTM, or before we, like, change any drastic, definitions or way we track things.
28 00:04:01.330 ⇒ 00:04:18.629 Henry Zhao: And I think that’s… he doesn’t want to be caught off guard, like, if he’s tracking a metric, and one day, all of a sudden, it jumps 120%, he wants to be aware of that. So I think that that’s, reasonable, but he warned me about that, so I need to warn you, or else he will get mad at me, is basically why I’m saying this.
29 00:04:18.630 ⇒ 00:04:19.360 Zoran Selinger: Yep.
30 00:04:19.360 ⇒ 00:04:20.019 Henry Zhao: I agree, I agree.
31 00:04:20.029 ⇒ 00:04:23.409 Zoran Selinger: That’s… that’s fine, that’s fine. Okay, cool.
32 00:04:24.000 ⇒ 00:04:36.879 Henry Zhao: And another thing is, Stuart will send lots of different things he finds on ChatGBT and things he hears from his friends, and he will have very little technical context about it, but he’ll want us to be able to know about it.
33 00:04:37.070 ⇒ 00:04:46.449 Henry Zhao: So I’ve done the research on the stuff he sent, but I’ll probably look to you to either take notes on, or explain, if it’s feasible, some of the ideas that he wants to implement.
34 00:04:46.570 ⇒ 00:04:47.230 Zoran Selinger: Terrific.
35 00:04:47.230 ⇒ 00:05:01.550 Henry Zhao: doesn’t know much about, so, like, I don’t quite understand what he’s saying, but I will ask for clarification, and if you know more about it, we can talk about it, or we can just say we’re gonna look into it. And as long as we take notes on it, and address it, and say either this is not possible, or this is not what you think it is.
36 00:05:01.550 ⇒ 00:05:10.560 Henry Zhao: I think he is okay with it. He just wants us to, like, take his feedback seriously, that’s all he cares about. At first, I thought he was, like, really strict about all these things, but…
37 00:05:10.740 ⇒ 00:05:25.909 Henry Zhao: as long as I took his feedback seriously, he, like, is okay if something is not doable, right? He just, like, like, thank you for looking into it, but it’s like, I just had to check because my friend told me about this one way of tracking things, and he said it was great for his company, and he just wanted us.
38 00:05:25.910 ⇒ 00:05:27.390 Zoran Selinger: I understand, I understand.
39 00:05:27.390 ⇒ 00:05:29.349 Henry Zhao: So basically, that’s the context here.
40 00:05:30.520 ⇒ 00:05:35.459 Zoran Selinger: Okay. So I sent you some stuff yesterday, I sent you the Apex tracking, I sent you the… Yes.
41 00:05:35.640 ⇒ 00:05:42.290 Zoran Selinger: I was looking into it, and I was looking for the explanation about that particular product, and it’s…
42 00:05:42.600 ⇒ 00:05:57.179 Zoran Selinger: it’s so, so general. Even… even the official, like, NordBeam channel that’s talking about it is just… it’s so… they… they say nothing. They just say, we provide this data to
43 00:05:57.180 ⇒ 00:06:11.979 Zoran Selinger: to Facebook, and they use it to optimize campaigns. That’s it. There’s nothing… there’s nothing behind it. So it’s not an official feature that, for example, exists in the conversion API. It’s something…
44 00:06:12.110 ⇒ 00:06:18.599 Zoran Selinger: really specific to their integration with NordBeam.
45 00:06:19.100 ⇒ 00:06:30.150 Zoran Selinger: So, yeah, we don’t have, much, much context there. But sure, it enables some, some better visibility, about, like.
46 00:06:30.480 ⇒ 00:06:36.539 Zoran Selinger: How your marketing as a whole performs, how your advertising performs as a whole.
47 00:06:36.770 ⇒ 00:06:42.309 Zoran Selinger: you provide that information to Facebook, and they’re able to use it to optimize campaigns a little bit better.
48 00:06:42.620 ⇒ 00:06:44.770 Zoran Selinger: That’s… that’s really it.
49 00:06:45.950 ⇒ 00:06:48.859 Zoran Selinger: That’s all we know from that feature.
50 00:06:49.760 ⇒ 00:06:55.299 Henry Zhao: Yeah, so we’ll just talk to them about it today, and then Cutter is more worried about the attribution parts.
51 00:06:55.380 ⇒ 00:07:13.419 Henry Zhao: So, like, what he sees in Northbeam, for example, and I wasn’t able to answer very well because I didn’t have some of the context that I asked Robert about this week, so I have the context now, and I’m… but before that, do you have all the access you need? Like, do you have access to Northbeam segment? We usually just use shared logins, so as long.
52 00:07:13.420 ⇒ 00:07:14.269 Zoran Selinger: as a hub.
53 00:07:14.410 ⇒ 00:07:17.230 Zoran Selinger: I haven’t, I haven’t tried,
54 00:07:19.660 ⇒ 00:07:32.949 Zoran Selinger: I haven’t tried, to log in… log into anywhere. I have access to, basically, nothing. I’ve never logged into… I don’t think I’m not logged into NordVM.
55 00:07:33.800 ⇒ 00:07:36.759 Zoran Selinger: I don’t… I think…
56 00:07:36.760 ⇒ 00:07:37.779 Henry Zhao: We need to…
57 00:07:39.240 ⇒ 00:07:47.750 Zoran Selinger: Does that have to be specifically shared, each particular let’s see…
58 00:08:12.030 ⇒ 00:08:21.999 Zoran Selinger: Okay, I’ll find out a little bit later, see if I can… if I can… if I have, those passwords shared with me in my, one…
59 00:08:22.430 ⇒ 00:08:23.639 Zoran Selinger: One pass.
60 00:08:24.260 ⇒ 00:08:27.989 Henry Zhao: Yeah, let me see which login I’m using for Northview.
61 00:08:31.430 ⇒ 00:08:32.919 Henry Zhao: I have to unlock 1Password.
62 00:08:33.330 ⇒ 00:08:45.820 Henry Zhao: Yeah, so the one thing you gotta know is we all use shared logins, which is a little bit annoying, because sometimes when we’re using it at the same time, it, like, times out, because it thinks we’re, like… obviously, one person’s logging in from the US, the other one’s logging in from
63 00:08:46.260 ⇒ 00:08:47.380 Henry Zhao: Asia.
64 00:08:49.690 ⇒ 00:08:53.100 Henry Zhao: There’s just some coordination of card. Okay, so I’m gonna tell you right in here.
65 00:08:53.370 ⇒ 00:08:58.030 Henry Zhao: So… Segments, you can have your own login.
66 00:08:59.390 ⇒ 00:09:01.900 Henry Zhao: North Beam, use Roberts.
67 00:09:03.820 ⇒ 00:09:10.520 Henry Zhao: Gtm was probably gonna… we’re gonna have to figure that out today. Like, I think now Eden has access.
68 00:09:10.730 ⇒ 00:09:17.980 Henry Zhao: We’ll need to… if you want to implement this via SGTM, you’ll probably need to get access from them. So, we’ll talk about that at the meeting later today.
69 00:09:18.560 ⇒ 00:09:24.060 Zoran Selinger: So when you say, when you say implement this, What, what is that this?
70 00:09:24.360 ⇒ 00:09:27.619 Henry Zhao: That’s right. Because we have a few different bits and pieces there.
71 00:09:27.870 ⇒ 00:09:28.680 Henry Zhao: Yeah.
72 00:09:29.730 ⇒ 00:09:31.210 Zoran Selinger: And I was, like…
73 00:09:31.360 ⇒ 00:09:48.669 Zoran Selinger: I almost feel like we need a little bit of discovery meeting today, instead of talking immediately about solutions, because I, there’s probably gonna be a piece about the edge.
74 00:09:48.820 ⇒ 00:09:53.939 Zoran Selinger: But also there’s gonna be some work in GTM, kind of what you need to understand.
75 00:09:54.050 ⇒ 00:10:00.579 Zoran Selinger: What that means, what’s the effect they wanna, they wanna have there?
76 00:10:02.650 ⇒ 00:10:15.040 Henry Zhao: Yeah, so I think the most important thing is they want the server-side tracking implemented in Northbeam. So this is the context I was going to give you, is I needed to understand from Robert this week what we’re doing in terms of attribution and what we have already, okay?
77 00:10:15.450 ⇒ 00:10:17.360 Henry Zhao: So, attribution, we have 3 things.
78 00:10:17.360 ⇒ 00:10:18.140 Zoran Selinger: Okay.
79 00:10:18.280 ⇒ 00:10:19.940 Henry Zhao: And I’ll tell you who cares about each one.
80 00:10:20.180 ⇒ 00:10:30.229 Henry Zhao: So, one is obviously the reporting, right? So, they want to look at which campaigns are doing well, which are doing well first touch, which are doing well last touch, which are doing well…
81 00:10:30.430 ⇒ 00:10:34.269 Henry Zhao: Throughout the journey, but right now, we pretty much only have last touch.
82 00:10:34.860 ⇒ 00:10:35.860 Zoran Selinger: Okay.
83 00:10:35.980 ⇒ 00:10:39.289 Henry Zhao: This, I think, both Cutter and Stewart care about.
84 00:10:39.590 ⇒ 00:10:43.699 Henry Zhao: Because Qatar wants to decrease customer acquisition costs.
85 00:10:43.920 ⇒ 00:10:46.860 Henry Zhao: And Stuart wants to figure out which campaigns are doing the best.
86 00:10:47.900 ⇒ 00:10:51.149 Henry Zhao: The issue right now is twofold. One is,
87 00:10:51.280 ⇒ 00:10:55.780 Henry Zhao: we… threefold, actually. One is, we don’t have…
88 00:10:56.150 ⇒ 00:11:00.880 Henry Zhao: server-side tracking, so we’re losing a lot of UTMs to it saying direct, which
89 00:11:01.520 ⇒ 00:11:03.639 Henry Zhao: Probably heard of this at many other companies.
90 00:11:04.050 ⇒ 00:11:12.070 Henry Zhao: Second problem is, they… we only have last touch, so they don’t get a good idea of first touch, so they can’t also track the user journey.
91 00:11:12.430 ⇒ 00:11:16.830 Henry Zhao: Third piece is the data keeps changing. Just because I was new.
92 00:11:16.950 ⇒ 00:11:22.400 Henry Zhao: Our engineer wasn’t doing, like, a great job before, I’m just gonna tell you that between us, please.
93 00:11:22.880 ⇒ 00:11:28.979 Henry Zhao: So things were implemented not well, so things started changing drastically, and we were losing some customer trust.
94 00:11:29.320 ⇒ 00:11:37.929 Henry Zhao: Like, Eden started not trusting the data, which is understandable. If one day your customer acquisition cost goes from 280, they’re gonna be like, what’s going on?
95 00:11:38.160 ⇒ 00:11:42.110 Henry Zhao: The spend was also wrong, so, like, just the numerator was wrong, the denominator was wrong.
96 00:11:42.290 ⇒ 00:11:43.030 Zoran Selinger: Yeah.
97 00:11:43.030 ⇒ 00:11:51.900 Henry Zhao: whole fiasco. So that’s piece one, right? That’s the big piece. Reporting, not trustworthy, not usable, we need to figure that out. We need to implement the server-side tracking.
98 00:11:52.430 ⇒ 00:12:00.080 Henry Zhao: The second piece is campaign optimization. Stuart wants us to be able to feed the attribution data back into the ad platforms.
99 00:12:00.190 ⇒ 00:12:09.530 Henry Zhao: Whether it’s Facebook, or Google, and say, like, these are the best performing campaigns, let’s spend more CPMs there.
100 00:12:09.900 ⇒ 00:12:15.089 Henry Zhao: That one is what Robert was working on when he tried to implement the Facebook Cappy, I believe.
101 00:12:15.890 ⇒ 00:12:21.390 Henry Zhao: But now Stuart wants us to implement some first-click Cappy, which is something I don’t understand.
102 00:12:21.590 ⇒ 00:12:25.280 Henry Zhao: It’s basically saying he wants to optimize campaigns that are first click.
103 00:12:25.380 ⇒ 00:12:34.239 Henry Zhao: Which, again, goes back to the problem of we don’t have first-click data, but also, there’s no such thing as, in my opinion, first-click Cappy, so we need to understand that with him, okay?
104 00:12:36.120 ⇒ 00:12:36.770 Zoran Selinger: Okay?
105 00:12:37.000 ⇒ 00:12:40.079 Henry Zhao: The third piece, I forgot. The third piece is,
106 00:12:44.400 ⇒ 00:12:45.389 Henry Zhao: What was the third piece?
107 00:12:46.260 ⇒ 00:12:47.879 Henry Zhao: There’s In-N-Out, right? So there…
108 00:12:48.100 ⇒ 00:12:54.280 Henry Zhao: There’s data into the reporting, there’s data out, back to the ad platforms. What’s the third piece?
109 00:12:56.510 ⇒ 00:13:12.849 Henry Zhao: will probably remember when they talk to us. But I think those are the main pieces. Cutter wants to be able to trust the attribution reporting, Stuart as well, but also Stuart wants to be able to optimize their campaigns, and also implement these awesome technologies that he hears about, including EdgeLayer, which is… he’s really big on that.
110 00:13:12.850 ⇒ 00:13:13.850 Zoran Selinger: He wants us to…
111 00:13:13.850 ⇒ 00:13:16.889 Henry Zhao: Edge layer stuff, which he’s going to want to talk about that today.
112 00:13:17.300 ⇒ 00:13:20.390 Henry Zhao: As well as this one other thing…
113 00:13:20.880 ⇒ 00:13:22.760 Henry Zhao: Let me make sure you have this.
114 00:13:25.810 ⇒ 00:13:31.360 Zoran Selinger: Can’t look into linear today, I don’t know what’s… What’s happening.
115 00:13:34.820 ⇒ 00:13:36.319 Henry Zhao: This is from Stuart.
116 00:13:36.720 ⇒ 00:13:46.630 Henry Zhao: He’s saying that… this I also heard of, actually, but that, starting this month, Safari will remove Gclid parameters from URLs in standard browsing mode.
117 00:13:47.020 ⇒ 00:13:57.190 Henry Zhao: So we also need to implement server-side tracking for that. So, this I heard of, and I… and from the previous engineers I’ve talked to, we just need to…
118 00:13:57.580 ⇒ 00:14:04.150 Henry Zhao: implement the server-side tracking and put it into either a Cloudflare worker, or a first-party cookie, or something like that, so…
119 00:14:05.430 ⇒ 00:14:07.719 Zoran Selinger: Yeah, okay…
120 00:14:08.230 ⇒ 00:14:12.520 Henry Zhao: I’ll give you some time to read that over, because I’m pretty much done with my piece today. Let me schedule another…
121 00:14:12.730 ⇒ 00:14:18.459 Henry Zhao: onboarding for us next Tuesday, after you’ve had some time to digest today’s meeting and look at this stuff.
122 00:14:19.490 ⇒ 00:14:20.120 Zoran Selinger: Sure.
123 00:14:21.050 ⇒ 00:14:23.330 Henry Zhao: What time is good for you next Tuesday, the 16th?
124 00:14:24.050 ⇒ 00:14:27.329 Zoran Selinger: Look, do I have anything?
125 00:14:27.910 ⇒ 00:14:34.110 Zoran Selinger: Yeah, so we have the stand-ups. Can we do a little bit earlier, like today?
126 00:14:34.940 ⇒ 00:14:36.520 Henry Zhao: Yeah, we can do it as early as today.
127 00:14:36.840 ⇒ 00:14:44.030 Zoran Selinger: Yeah, that, that, that is, that is great. Let’s do, let’s do, if you’re free,
128 00:14:44.130 ⇒ 00:14:48.749 Zoran Selinger: Let’s do, so that’s for you, that is…
129 00:14:48.910 ⇒ 00:14:52.919 Zoran Selinger: So same time as our meeting, we did them.
130 00:14:53.180 ⇒ 00:14:54.160 Zoran Selinger: Today.
131 00:14:54.410 ⇒ 00:14:57.549 Henry Zhao: I can do the same time as I did today, unless you…
132 00:14:57.870 ⇒ 00:15:01.140 Zoran Selinger: Yeah, just, it’s 3.30 if we can for.
133 00:15:01.140 ⇒ 00:15:01.490 Henry Zhao: I won’t.
134 00:15:01.680 ⇒ 00:15:09.480 Zoran Selinger: Yeah, because I have to… I’m picking up my kids from, from daycare at 3,
135 00:15:10.090 ⇒ 00:15:14.430 Zoran Selinger: So we just, yeah, I… Yeah, good.
136 00:15:15.290 ⇒ 00:15:21.719 Zoran Selinger: Excellent. Excellent. I should invite… here’s yes.
137 00:15:22.820 ⇒ 00:15:29.320 Zoran Selinger: Okay, cool. So, we’ve been working for them for a while, right? And you, you are also new, then?
138 00:15:29.980 ⇒ 00:15:33.439 Henry Zhao: I’m not super new anymore, I’ve been here 2 months now,
139 00:15:33.960 ⇒ 00:15:37.059 Henry Zhao: But still learning a lot. There’s still lots of new things coming in.
140 00:15:37.390 ⇒ 00:15:38.100 Zoran Selinger: Yeah.
141 00:15:38.910 ⇒ 00:15:42.940 Zoran Selinger: So they do not have server-side GTM, yet.
142 00:15:43.900 ⇒ 00:15:44.640 Henry Zhao: No.
143 00:15:46.550 ⇒ 00:15:52.890 Henry Zhao: Just to have… just to have context, they thought… we thought we were going to have it last month, but because of all the engineering issues,
144 00:15:53.220 ⇒ 00:16:01.090 Henry Zhao: We still don’t have it, so they’re really angry because we were supposed to have it last month, and we still don’t have it. Like, we kind of prompted it to them last month, but we…
145 00:16:01.420 ⇒ 00:16:02.789 Henry Zhao: We don’t have it.
146 00:16:02.790 ⇒ 00:16:10.120 Zoran Selinger: Okay, so basically, whatever’s happening now in GTM is… that’s all third-party stuff.
147 00:16:10.940 ⇒ 00:16:15.079 Henry Zhao: I’m not sure about that. You’ll have to go in and figure it out.
148 00:16:15.280 ⇒ 00:16:16.359 Zoran Selinger: Sure, sure.
149 00:16:16.530 ⇒ 00:16:24.899 Henry Zhao: Robert thinks, because of the Facebook Cappy implementation that that is server-side, so I wouldn’t say to them directly that nothing is server-side, because those are gonna freak out, probably.
150 00:16:25.300 ⇒ 00:16:27.460 Henry Zhao: We’ll just say we need to, like, look into it.
151 00:16:27.720 ⇒ 00:16:28.800 Henry Zhao: But you need to go ahead and look.
152 00:16:28.940 ⇒ 00:16:29.690 Zoran Selinger: Good.
153 00:16:29.690 ⇒ 00:16:35.010 Henry Zhao: And if you think GTM is the way to go, then you probably need to talk today to Stuart to ask him for that permission.
154 00:16:35.640 ⇒ 00:16:36.839 Zoran Selinger: Yeah, yeah, yeah.
155 00:16:37.290 ⇒ 00:16:39.400 Henry Zhao: To work together with you on that.
156 00:16:39.400 ⇒ 00:16:55.850 Zoran Selinger: So, I… I saw some conversation about… about that the duplication issue and all that, so that’s… that is happening. So, we do have CAPI somewhere implemented. I just don’t know what… where.
157 00:16:56.580 ⇒ 00:17:01.490 Zoran Selinger: Do we… do we maybe already have, server-side GTM?
158 00:17:06.470 ⇒ 00:17:07.629 Zoran Selinger: I saw that conversation.
159 00:17:07.630 ⇒ 00:17:11.879 Henry Zhao: I would ask Robert, can you ask Robert about that real quick? He’s online right now, he’s responding.
160 00:17:11.880 ⇒ 00:17:12.319 Zoran Selinger: Yeah, yeah.
161 00:17:12.329 ⇒ 00:17:13.489 Henry Zhao: Let me just ask him real quick.
162 00:17:13.930 ⇒ 00:17:16.519 Zoran Selinger: So that conversation with Andrew.
163 00:17:18.660 ⇒ 00:17:21.460 Henry Zhao: Yeah, yeah, yeah, so he was helping us with the deduplication.
164 00:17:21.460 ⇒ 00:17:22.010 Zoran Selinger: Yeah.
165 00:17:23.250 ⇒ 00:17:27.020 Henry Zhao: But if you can just ask Robert real quick, where the Facebook Cathy is implemented.
166 00:17:27.750 ⇒ 00:17:30.119 Henry Zhao: he’ll know how to answer. He was the one that worked on that.
167 00:17:30.120 ⇒ 00:17:31.120 Zoran Selinger: I think it was…
168 00:17:31.150 ⇒ 00:17:32.840 Henry Zhao: Segment, he might tell you that.
169 00:17:58.640 ⇒ 00:18:04.409 Zoran Selinger: Yeah, so we just need… need good… good tracking all around. We need to figure out,
170 00:18:05.590 ⇒ 00:18:11.059 Zoran Selinger: Yeah, I think a worker is a good… Cloudflare worker is a good solution.
171 00:18:11.610 ⇒ 00:18:15.710 Zoran Selinger: I’ll need a few things from them before we can implement it.
172 00:18:16.850 ⇒ 00:18:22.489 Zoran Selinger: I suggest, I mean, we need to be able to properly, properly test it.
173 00:18:22.670 ⇒ 00:18:27.550 Zoran Selinger: And then figure out what needs to happen there.
174 00:18:29.790 ⇒ 00:18:39.310 Zoran Selinger: Yeah, so I was looking at that NordBeams API, it’s… it’s pretty… thin.
175 00:18:40.790 ⇒ 00:18:41.470 Henry Zhao: Yeah.
176 00:18:42.250 ⇒ 00:18:45.909 Zoran Selinger: It’s just a few… not a lot of capability there.
177 00:18:47.710 ⇒ 00:19:04.329 Zoran Selinger: when I go to API reference, we just have the orders endpoint that is applicable there, so I don’t think we can do anything on the first visit when we are… when we are, collecting the UTMs. That will just have to go to…
178 00:19:04.330 ⇒ 00:19:11.330 Zoran Selinger: That might just have to go to BigQuery, or what’s their… what’s their data warehouse at the moment?
179 00:19:12.510 ⇒ 00:19:24.010 Henry Zhao: Yeah, BigQuery is where we’re storing stuff. So, my plan moving forward is to… so Cutter’s looking for someone who understands the attribution better, and my plan is to get an understanding of the attribution in BigQuery.
180 00:19:24.020 ⇒ 00:19:32.530 Henry Zhao: And maybe even revamp some things, because right now, I don’t think it’s very good. Right now, I’m trying to work on a project where we look at revenue from specific UTMs.
181 00:19:32.670 ⇒ 00:19:45.899 Henry Zhao: And I pulled it from 4 different sources, and I got 4 completely different numbers. Like, 9,000, 90,000. Like, wildly different. So I need to revamp this, because… so right now, I’m getting a wish.
182 00:19:46.150 ⇒ 00:19:54.179 Henry Zhao: one of our other analysts to help me understand, like, what is the source of these differences, and I’m going into the DBT models also to look through that.
183 00:19:54.210 ⇒ 00:19:55.400 Zoran Selinger: Yeah. Are you…
184 00:19:55.440 ⇒ 00:19:57.139 Henry Zhao: You know SQL, right?
185 00:19:57.520 ⇒ 00:19:59.100 Zoran Selinger: I know basics of SQL.
186 00:19:59.420 ⇒ 00:20:00.130 Henry Zhao: Okay.
187 00:20:00.450 ⇒ 00:20:10.830 Henry Zhao: So, like Robert said, you can use cursor to, like, look through the models, but I’m trying to understand those models as well. I can let you know when I find out, but that’s my current…
188 00:20:11.280 ⇒ 00:20:13.129 Henry Zhao: what I’m working on. I’m trying to understand the model.
189 00:20:13.130 ⇒ 00:20:13.970 Zoran Selinger: Well, I understand.
190 00:20:13.970 ⇒ 00:20:21.760 Henry Zhao: we’re putting attribution, because right now, what we have is not good. And it’s not allowing me to answer questions that Cutter and Stuart have, because
191 00:20:21.870 ⇒ 00:20:25.800 Henry Zhao: I don’t know what they’re looking at, and I don’t know what are the right numbers, because
192 00:20:26.090 ⇒ 00:20:30.220 Henry Zhao: the numbers that are given to me are so different, right? I need to look into why they’re so different.
193 00:20:30.380 ⇒ 00:20:41.610 Zoran Selinger: So, did anyone from Brainforge work on that tracking, on the ingestion of data from their website and all that? Have you done any work there?
194 00:20:42.110 ⇒ 00:20:56.570 Henry Zhao: Yeah, it’s mostly Always and Robert. So Robert has been helping me, but, like, I just got this basic context this week, right? Like, on… on attribution. So, it’s a long learning process, but I wanted to at least share with you my knowledge today, so you don’t go into this meeting blind.
195 00:20:58.270 ⇒ 00:20:59.320 Zoran Selinger: Yeah, okay.
196 00:21:00.010 ⇒ 00:21:01.060 Henry Zhao: But yeah, it’s a lot.
197 00:21:04.180 ⇒ 00:21:09.929 Henry Zhao: Alright, I’ll let you have some time to think over what we talked about for the next… yeah, you have any other questions? Sorry.
198 00:21:09.930 ⇒ 00:21:19.319 Zoran Selinger: No, no, that’s fine. So, I just wanted to ask, so you think they will expect us to have…
199 00:21:19.910 ⇒ 00:21:24.600 Zoran Selinger: kind of suggestion of solu- suggestions of solution already, or if… Yes.
200 00:21:24.600 ⇒ 00:21:25.850 Henry Zhao: And probably timeline.
201 00:21:26.590 ⇒ 00:21:37.409 Zoran Selinger: Probably timeline. Okay, cool, cool. Okay, okay, let me, let me, review and see if I have logins, and we’ll jump into the call.
202 00:21:37.410 ⇒ 00:21:41.489 Henry Zhao: Yeah, logins is fine, you can just, whenever you are logging into stuff, if you don’t have it, just ask one of us.
203 00:21:41.850 ⇒ 00:21:47.709 Henry Zhao: And we’ll just tell you which login it is, so that you either have the 1Password, or we give you an account.
204 00:21:48.950 ⇒ 00:21:51.929 Henry Zhao: But just, yeah, let me know later what logins you need.
205 00:21:51.930 ⇒ 00:21:52.590 Zoran Selinger: Okay.
206 00:21:53.130 ⇒ 00:21:56.699 Henry Zhao: But GTM will be with them, so let’s figure that out today with them in terms of access.
207 00:21:57.780 ⇒ 00:21:59.229 Henry Zhao: I don’t have accidents yet.
208 00:21:59.580 ⇒ 00:22:00.220 Zoran Selinger: Cool.
209 00:22:00.620 ⇒ 00:22:01.819 Zoran Selinger: Boom. Alright.
210 00:22:02.150 ⇒ 00:22:04.459 Henry Zhao: Okay, talk to you later. Bye, man.