Meeting Title: Ellie <> Brainforge Check-In Date: 2025-09-02 Meeting participants: Robert Tseng, Zoran Selinger, acromie, Adam Kittleson
WEBVTT
1 00:00:59.040 ⇒ 00:01:00.010 Zoran Selinger: Hi, Robert.
2 00:01:00.010 ⇒ 00:01:01.200 acromie: Hello!
3 00:01:01.910 ⇒ 00:01:04.209 acromie: I mean, I’m not Robert, but… hi.
4 00:01:04.459 ⇒ 00:01:10.569 Zoran Selinger: You joined half a second after I said that.
5 00:01:10.570 ⇒ 00:01:11.459 acromie: I’m afraid?
6 00:01:16.100 ⇒ 00:01:20.070 acromie: Oh gosh, Adam will be here in just a minute. He went up to…
7 00:01:20.490 ⇒ 00:01:23.210 acromie: Get our coworker from the front door here.
8 00:01:24.150 ⇒ 00:01:24.895 acromie: Oh…
9 00:01:26.850 ⇒ 00:01:29.009 Robert Tseng: Did the door mystery get resolved?
10 00:01:30.680 ⇒ 00:01:31.750 acromie: Did the what?
11 00:01:32.320 ⇒ 00:01:33.030 acromie: Oakland.
12 00:01:33.030 ⇒ 00:01:35.170 Robert Tseng: The door? The… the ghost door?
13 00:01:37.600 ⇒ 00:01:41.790 acromie: Oh my gosh, last week was already so long ago, I don’t even remember.
14 00:01:42.660 ⇒ 00:01:44.140 Zoran Selinger: You had someone walking in.
15 00:01:44.140 ⇒ 00:01:48.759 Robert Tseng: You were talking about how the door in the office was, like, randomly opening or something?
16 00:01:48.760 ⇒ 00:01:57.929 acromie: Right? No, and it hasn’t happened since, like, no clue. I guarantee you, like, it was locked, but didn’t get, like, latched all the way, and so…
17 00:01:58.190 ⇒ 00:02:00.003 acromie: But,
18 00:02:02.250 ⇒ 00:02:13.089 acromie: That’s right, the last time I was here. Oh my goodness. Okay, I’m gonna turn off my blur, because Adam’s just gonna join me right here. Do you wanna…
19 00:02:17.310 ⇒ 00:02:25.779 acromie: Oh, goodness, sorry. My office is a mess, I got a new… What’s it called?
20 00:02:27.430 ⇒ 00:02:31.259 acromie: I got a package, and I’ve got cardboard everywhere. All right.
21 00:02:34.760 ⇒ 00:02:41.060 acromie: I really need to, get, like, an easily move-aroundable chair, don’t I, for this office?
22 00:02:41.220 ⇒ 00:02:42.590 acromie: We’re gonna do this
23 00:02:43.290 ⇒ 00:02:54.890 acromie: Adam’s just off the screen here. There we go. Oh, are you gonna join on yours and just keep on quiet? Okay, cool. That’ll work better. Oh my goodness.
24 00:02:58.110 ⇒ 00:03:01.580 acromie: Okay, well…
25 00:03:04.580 ⇒ 00:03:05.820 acromie: Where are we?
26 00:03:06.450 ⇒ 00:03:07.700 Zoran Selinger: Yeah, I was, I was…
27 00:03:07.700 ⇒ 00:03:14.319 acromie: I was out Friday, and I’m still, like, I’m not even through my emails from, you know, the weekend, so…
28 00:03:14.320 ⇒ 00:03:28.160 Zoran Selinger: It was a short one for me, I was also out, out, on Friday, so I think, actually, the last, last update, we, we had was, was from you, trying to link in two new people. Yeah.
29 00:03:28.980 ⇒ 00:03:39.989 acromie: I started getting a list of accounts to do an initial connect here. I know you also gave us the instructions, which is good. I haven’t had a chance to go through those yet.
30 00:03:39.990 ⇒ 00:03:49.620 acromie: Do you still want… is it still okay if I hand, like, send over, like, a handful of accounts that we want to connect, or do you want me to go ahead and start doing those, now that you’ve put together the…
31 00:03:49.620 ⇒ 00:03:52.459 Zoran Selinger: We can absolutely do it. Okay, cool.
32 00:03:52.460 ⇒ 00:03:58.089 acromie: It’s a handful, I’m, like I said, I’m just going through my email, so I’ll make a list of the ones that kind of…
33 00:03:58.220 ⇒ 00:04:05.269 acromie: Opted in here, and then we can use them as kind of our test before getting the rest of the system in.
34 00:04:05.790 ⇒ 00:04:19.489 Zoran Selinger: Yeah, so obviously we’ll have to have that long email as access. You asked me whether your MCC should have access, and, like, especially with this connection, I’m really not sure.
35 00:04:19.490 ⇒ 00:04:29.219 acromie: Yeah, so… so here’s my question, is… is it just the long email address needs to be on the sub-account as well, right?
36 00:04:29.220 ⇒ 00:04:30.130 Zoran Selinger: Yes.
37 00:04:30.460 ⇒ 00:04:38.249 acromie: And then, does our… our marketing address needs to be on that subaccount in order to log in to give…
38 00:04:38.540 ⇒ 00:04:41.070 acromie: access, right? Like, or…
39 00:04:41.070 ⇒ 00:04:49.819 Zoran Selinger: Or you can just send that email to them, and ask them to add that email as a user. That’s a fair test.
40 00:04:49.820 ⇒ 00:04:51.090 acromie: Okay, okay, so they don’t.
41 00:04:51.090 ⇒ 00:05:03.620 Zoran Selinger: It doesn’t have to be that you need to have it. Anyone who has access to that account could have… could add it. That shouldn’t work, though, but like I said, nothing would surprise me anymore.
42 00:05:03.620 ⇒ 00:05:21.129 acromie: Right? So that’s… that’s the thing, like, I have a lot of franchisees who are like, I don’t want to give you access to my account, and, you know, etc. But, like, if I can just say, hey, give this specific email that, you know, is the connector, the admin access you need, you do have to be in our…
43 00:05:21.130 ⇒ 00:05:27.209 acromie: our MCC account, which doesn’t necessarily give me the ability to go in and do, like.
44 00:05:27.260 ⇒ 00:05:38.009 acromie: all of the things in your account, but it allows me to see the roll-up, right? Then that might actually make them feel better about that access request.
45 00:05:38.260 ⇒ 00:05:46.490 acromie: Yeah. So, okay, okay. So, yeah, we, we, we’ll, we’ll, we’ll see, how that goes. Yep.
46 00:05:47.240 ⇒ 00:05:52.989 Zoran Selinger: So that’s kind of… we are good there. I was reading the emails from the product team.
47 00:05:52.990 ⇒ 00:05:54.110 acromie: Yes.
48 00:05:54.110 ⇒ 00:06:04.940 Zoran Selinger: They clearly say that this is not for MCC, so it’s really about linking to one account only, so not a manager account.
49 00:06:05.190 ⇒ 00:06:15.840 Zoran Selinger: I was… I was… I wanted to ask you if it’s okay for me to… to jump in, and… because I would like to ask for a feature. Yeah.
50 00:06:16.120 ⇒ 00:06:26.420 Zoran Selinger: it’s a simple… for me, it’s a simple, simple request. We just need to add another text box in the form.
51 00:06:27.260 ⇒ 00:06:34.320 Zoran Selinger: Still… where we put our… our manager account ID, our MCC account ID.
52 00:06:34.320 ⇒ 00:06:40.029 acromie: And that can be, from their side, added as another parameter to the post request, and we’re good.
53 00:06:40.570 ⇒ 00:06:41.380 acromie: Okay.
54 00:06:41.380 ⇒ 00:06:44.690 Zoran Selinger: That, that, that will work. It’s a really small change.
55 00:06:45.280 ⇒ 00:06:46.140 Zoran Selinger: On their side.
56 00:06:46.140 ⇒ 00:06:46.480 acromie: Okay.
57 00:06:46.480 ⇒ 00:06:47.699 Zoran Selinger: just look cool.
58 00:06:47.700 ⇒ 00:06:51.580 acromie: Yeah, if you want to jump in on that, I… 100%, please feel.
59 00:06:51.580 ⇒ 00:06:58.620 Zoran Selinger: I would love to do that, because it’s such a… it’s a small thing, and it would really, really, really help us, for example.
60 00:06:58.620 ⇒ 00:07:01.940 acromie: And what would that do exactly, just some… for my understanding?
61 00:07:02.310 ⇒ 00:07:16.850 Zoran Selinger: We would not need to add a service account to… just any… any account that you have access with your MCC, we can just do it. We don’t need… we don’t need any other user. Just any… anyone that’s under your MCC.
62 00:07:16.850 ⇒ 00:07:28.170 acromie: Got it. We have access to. Cool. And then, I guess the other thing for feature requests would be to be able to do… send multiple events versus just a one-to-one.
63 00:07:28.370 ⇒ 00:07:29.410 acromie: On that integration.
64 00:07:29.410 ⇒ 00:07:31.520 Zoran Selinger: Yes, of course.
65 00:07:31.520 ⇒ 00:07:32.950 acromie: Yeah.
66 00:07:33.100 ⇒ 00:07:50.970 acromie: Otherwise, I do… I would like to, you know, understand what, because you guys had talked about a potential custom solution to do this probably in a better way, and that is something… we are in the process of identifying our 2026 budget right now, and that is something.
67 00:07:50.970 ⇒ 00:07:51.879 Zoran Selinger: thing I would want.
68 00:07:51.880 ⇒ 00:08:06.180 acromie: prioritize, and so I would be interested in understanding, like, a quote, or what it would take to do that, and what that might look like, so that we could get that in the… in the budget, so…
69 00:08:06.180 ⇒ 00:08:11.329 Zoran Selinger: Okay. Okay, okay, let me talk to Robert. Yeah.
70 00:08:11.330 ⇒ 00:08:13.159 acromie: Oh yeah, take your time on that one.
71 00:08:13.160 ⇒ 00:08:15.480 Zoran Selinger: Yeah, see, see what… Yeah, we’ll talk, we’ll talk.
72 00:08:15.480 ⇒ 00:08:16.410 Robert Tseng: Tough offline about it.
73 00:08:16.570 ⇒ 00:08:20.019 Zoran Selinger: Yeah, yeah, we’ll talk, we’ll talk. Right.
74 00:08:20.350 ⇒ 00:08:25.560 Zoran Selinger: Yeah, but for now, we’ll… let’s… let’s do this for a few, few, few other people.
75 00:08:26.150 ⇒ 00:08:27.240 Zoran Selinger: Yeah, that’s…
76 00:08:27.370 ⇒ 00:08:36.040 Zoran Selinger: That’s Eric… everything on that front. I presume you said you had a short week, and you haven’t had a… had a thought about…
77 00:08:36.330 ⇒ 00:08:40.220 Zoran Selinger: J4 is, what are we thinking?
78 00:08:40.220 ⇒ 00:08:40.799 acromie: Yeah.
79 00:08:41.000 ⇒ 00:08:51.930 acromie: So… Oh, that is… I’m still questioning that. I think that…
80 00:08:58.030 ⇒ 00:08:59.870 acromie: Oh, that is…
81 00:09:03.710 ⇒ 00:09:12.939 acromie: I need a little more time to think on this one. Is it… do you think it’s gonna be a big lift to connect, or fix the GA4 issue, or…
82 00:09:14.110 ⇒ 00:09:17.469 Zoran Selinger: I think it might be very simple, but…
83 00:09:17.880 ⇒ 00:09:20.700 Zoran Selinger: We are enabling tags.
84 00:09:20.980 ⇒ 00:09:23.879 Zoran Selinger: from GTM on that property as well, then.
85 00:09:23.880 ⇒ 00:09:24.690 acromie: Yep, yep.
86 00:09:24.690 ⇒ 00:09:26.839 Zoran Selinger: Which is what you were trying to avoid.
87 00:09:26.840 ⇒ 00:09:27.650 acromie: Right.
88 00:09:27.650 ⇒ 00:09:37.489 Zoran Selinger: But I don’t… don’t… I don’t need any events apart from the page view. I just need a page view, and that would pro… that would very likely fix everything.
89 00:09:37.490 ⇒ 00:09:38.090 acromie: Yeah.
90 00:09:40.040 ⇒ 00:09:42.850 Zoran Selinger: But it’s a, you know, you…
91 00:09:43.150 ⇒ 00:09:51.730 Zoran Selinger: I don’t see why that would be a compliance problem, but again, I don’t understand that part very well, so if you say it is, it is.
92 00:09:51.730 ⇒ 00:09:52.770 acromie: Yeah, yeah.
93 00:09:52.770 ⇒ 00:09:59.450 Zoran Selinger: And I don’t think we can fix it without it. I mean, it would re… If we simulate
94 00:10:00.020 ⇒ 00:10:05.739 Zoran Selinger: the, the first visit and session start events from Amplitude.
95 00:10:06.870 ⇒ 00:10:13.619 Zoran Selinger: I mean, again, and I said this, said this before, we’ve just done what the Pixel does anyway, right?
96 00:10:13.620 ⇒ 00:10:14.900 acromie: Right, right.
97 00:10:14.900 ⇒ 00:10:15.440 Zoran Selinger: The sun…
98 00:10:15.440 ⇒ 00:10:18.300 acromie: Because the Pixel is owned by Google, we just…
99 00:10:18.660 ⇒ 00:10:23.840 acromie: Unless we get it into a server-side installation, in which case, you know, that’s…
100 00:10:24.260 ⇒ 00:10:28.020 acromie: you know, slightly different. We just can’t be sending that data
101 00:10:28.770 ⇒ 00:10:34.130 acromie: with all of the things that are attached to it back to Google is the problem.
102 00:10:34.590 ⇒ 00:10:37.250 acromie: So…
103 00:10:37.250 ⇒ 00:10:40.250 Zoran Selinger: Which, which data, though?
104 00:10:40.250 ⇒ 00:10:40.800 acromie: So…
105 00:10:40.800 ⇒ 00:10:52.360 Zoran Selinger: It sits in Google Analytics… the events that we are sending, they sit in Google Analytics. Yep. So we did send them from somewhere, right? It doesn’t go straight from the client.
106 00:10:52.580 ⇒ 00:10:53.390 acromie: Right.
107 00:10:53.720 ⇒ 00:11:05.660 Zoran Selinger: If the problem is we can’t send data straight from the client, meaning your visitors’ browsers, then a server-side GTM is a solution, if that’s the only problem.
108 00:11:05.990 ⇒ 00:11:06.839 Zoran Selinger: Right? Yeah.
109 00:11:07.260 ⇒ 00:11:09.560 Zoran Selinger: And, I mean…
110 00:11:10.110 ⇒ 00:11:23.320 Zoran Selinger: like, this Google’s ecosphere of products, we… we can send PII anyway, we shouldn’t. That was always a violation, at least in Europe, for example.
111 00:11:23.320 ⇒ 00:11:35.770 Zoran Selinger: That was always the case, even BigQuery. I don’t think we can have PII in BigQuery, for example. Right. We have to hash everything, before we can save it. So,
112 00:11:37.420 ⇒ 00:11:51.339 Zoran Selinger: If… let’s… I mean, okay, maybe we need to figure out what’s the actual problem. If it’s the problem that the data cannot go straight from the client’s browser into Google servers.
113 00:11:52.080 ⇒ 00:11:59.419 Zoran Selinger: And let’s host GTM on Azure, server-side GTM on Azure, and let’s go with that. We can absolutely do that.
114 00:11:59.890 ⇒ 00:12:00.470 acromie: Okay.
115 00:12:01.580 ⇒ 00:12:08.369 acromie: Yeah, because that’s… I mean, but it would also be nice to, like, use what we’re picking up from amplitude, right? Like…
116 00:12:09.640 ⇒ 00:12:14.629 acromie: Versus having to use the Google Pixel, specifically.
117 00:12:16.100 ⇒ 00:12:18.899 Zoran Selinger: Am I? We are going to lose.
118 00:12:19.080 ⇒ 00:12:29.589 Zoran Selinger: Yeah. We are going to use… I mean, your… basically, your integration with, with, with Amplitude works pretty well. Stitching is happening.
119 00:12:29.590 ⇒ 00:12:32.190 acromie: Yeah. I see, I see device IDs.
120 00:12:32.190 ⇒ 00:12:46.449 Zoran Selinger: as client IDs in Google Analytics. Just sessions are not happening, which is rendering your property useless. It just… we can’t use almost any of the features without it.
121 00:12:46.600 ⇒ 00:13:01.080 Zoran Selinger: So we need it, we absolutely need it. And when I was reading in detail what this was… this connection was supposed to do, it’s… that connection is supposed to enrich what we already have.
122 00:13:01.080 ⇒ 00:13:01.730 acromie: Right.
123 00:13:01.730 ⇒ 00:13:02.920 Zoran Selinger: Google Analytics.
124 00:13:02.920 ⇒ 00:13:10.139 acromie: Yep, yep, okay, okay. So it just… that’s the intended use. Let’s just figure out if…
125 00:13:10.140 ⇒ 00:13:15.130 Zoran Selinger: So, this is what I’m telling you. If we have a server-side GTM,
126 00:13:15.880 ⇒ 00:13:27.340 Zoran Selinger: the event data from Google Pixel will not have to Google servers, but will go to yourwebsite.com slash collect slash whatever.
127 00:13:27.340 ⇒ 00:13:27.890 acromie: Yep.
128 00:13:27.890 ⇒ 00:13:44.080 Zoran Selinger: it goes to your endpoint. It’s not… then we are in the first-party context, and we can then do… that arrives in a server-side GTM, where we can then package it and do whatever we want with it. So if we do that, we should do that.
129 00:13:44.080 ⇒ 00:13:52.459 acromie: So what do I need in Azure? What do I need to have our team set up in Azure in order to create that server-side
130 00:13:52.860 ⇒ 00:13:55.350 acromie: installation.
131 00:14:05.140 ⇒ 00:14:09.199 Zoran Selinger: I just want to give you a super precise answer.
132 00:14:09.200 ⇒ 00:14:17.519 acromie: Yeah. This is… that’s the one area I’m not really that familiar with, so having the right words are important.
133 00:14:17.520 ⇒ 00:14:27.119 Zoran Selinger: Yeah, so it’s gonna be, so basically, Azure will host a, will host an instance
134 00:14:27.550 ⇒ 00:14:29.760 Zoran Selinger: So, a virtual server.
135 00:14:30.480 ⇒ 00:14:40.990 Zoran Selinger: It’s gonna be a virtual server on Azure that is going to have… basically, that virtual server will have a web address.
136 00:14:41.090 ⇒ 00:14:42.160 acromie: And then…
137 00:14:42.550 ⇒ 00:14:47.089 Zoran Selinger: your team will have to adjust your DNS settings.
138 00:14:47.380 ⇒ 00:14:53.839 Zoran Selinger: So, your, let’s say, slash collect subdirectory goes into that…
139 00:14:55.220 ⇒ 00:15:05.550 Zoran Selinger: that third-party, one. And then we have, like, if you held… if your DNS is held by cloud… Cloudflare, for example.
140 00:15:06.390 ⇒ 00:15:20.069 Zoran Selinger: It is, then we have cooler stuff that, that’s there. We can proxy it, so basically, basically, any tracking prevention that is happening, is,
141 00:15:21.190 ⇒ 00:15:34.990 Zoran Selinger: we can make it so that it doesn’t look like it’s going to a completely different IP address. So what’s happening right now, the tracking prevention is so smart, it can even figure out, so.
142 00:15:34.990 ⇒ 00:15:41.549 acromie: We put it on your… on your slash collect subdirectory, but it… it knows that.
143 00:15:41.680 ⇒ 00:15:47.930 Zoran Selinger: your homepage and that subdirectory, they have significantly different IP addresses.
144 00:15:48.410 ⇒ 00:15:48.980 acromie: Yep.
145 00:15:48.980 ⇒ 00:15:56.090 Zoran Selinger: And even then, your tracking is limited, like, cookies expire in 7 days instead of 2 years, or whatever, right?
146 00:15:56.090 ⇒ 00:15:56.480 acromie: Great.
147 00:15:56.480 ⇒ 00:16:05.080 Zoran Selinger: But we… Cloudflare has a really nice feature that is enabling proxying.
148 00:16:05.310 ⇒ 00:16:18.179 Zoran Selinger: that DNS record, and it just looks like it’s the same IP address. Therefore, we get full, full, real first-party context, and we get long-lasting cookies and all that stuff.
149 00:16:19.020 ⇒ 00:16:20.639 acromie: Yep. So, here’s my question.
150 00:16:21.060 ⇒ 00:16:33.559 acromie: So, if this can live in a subdirectory, then, it could technically use the same installation as our website will sit in, correct? Right, right? That would just be…
151 00:16:34.050 ⇒ 00:16:49.209 Zoran Selinger: What we wanna… I mean, we have multiple options. We can run… we can run a custom workflow on that subdirectory, or we can install… install a server-side GTM.
152 00:16:49.210 ⇒ 00:16:49.790 acromie: Yeah.
153 00:16:49.950 ⇒ 00:16:52.160 Zoran Selinger: As a program on that instance.
154 00:16:52.160 ⇒ 00:16:52.860 acromie: Got it.
155 00:16:52.920 ⇒ 00:16:58.920 Zoran Selinger: Yeah, so you can do multiple things. Obviously, having a server-side GTM is… it’s…
156 00:16:59.150 ⇒ 00:17:09.059 Zoran Selinger: it has its advantages, right? We can be up and running really quickly, and we can set up tags, you know, similar to what we’re already used to.
157 00:17:09.069 ⇒ 00:17:18.299 acromie: Right, okay. So in that case, so we had just kicked off our Azure, hosting
158 00:17:18.359 ⇒ 00:17:19.829 acromie: project today.
159 00:17:19.829 ⇒ 00:17:40.329 acromie: So, I won’t have another update probably till later next week, because it’s a short week here. So, but our… what we’re doing is we’re migrating the site over into Azure, and we will have that instance for the website, you know, ready to be for us. I mean, we still have to do the migration of the site, but…
160 00:17:40.329 ⇒ 00:17:47.009 acromie: Once that’s put together and ready for us, then maybe we can poke around in there and see…
161 00:17:47.259 ⇒ 00:17:48.519 acromie: You know, if it…
162 00:17:48.799 ⇒ 00:17:56.369 acromie: something we can use the same, or if we have to spin up another, you know, instance in Azure to do this, or…
163 00:17:58.840 ⇒ 00:18:03.980 Zoran Selinger: Yeah, so I think it’s going to have to be… be another… another thing.
164 00:18:03.980 ⇒ 00:18:04.380 acromie: Okay.
165 00:18:04.380 ⇒ 00:18:07.190 Zoran Selinger: It’s a… it’s, yeah, a separate instance.
166 00:18:13.040 ⇒ 00:18:15.060 acromie: And, okay, okay.
167 00:18:17.020 ⇒ 00:18:19.999 acromie: I’ll talk to some of my internal folks on that one.
168 00:18:20.570 ⇒ 00:18:21.210 Zoran Selinger: Yep.
169 00:18:22.690 ⇒ 00:18:37.600 Zoran Selinger: Yeah, and we… yeah, even… even proxying, we don’t necessarily have to do if it’s… if you’re… if that other instance sits on the same sub… sub-network and network inside Azure, so they’re gonna have the same IP anyway.
170 00:18:37.830 ⇒ 00:18:42.320 Zoran Selinger: So that can… that can be… be configured as well. That… I mean, that’s…
171 00:18:42.610 ⇒ 00:18:48.050 Zoran Selinger: It’s a technical, technical problem that is, is, is solvable, so… Yeah.
172 00:18:48.050 ⇒ 00:18:52.379 acromie: I know, I wish… I wish I had access to these systems so I could go poke around and…
173 00:18:52.720 ⇒ 00:19:01.740 Zoran Selinger: understand what was happening, but it’s all managed by another company, and it’s… I’m just kind of in the dark on some of these, and how it’s… the setup works.
174 00:19:01.920 ⇒ 00:19:04.420 Zoran Selinger: But.
175 00:19:04.860 ⇒ 00:19:05.760 acromie: Okay.
176 00:19:06.130 ⇒ 00:19:07.110 acromie: Okay.
177 00:19:07.460 ⇒ 00:19:17.320 acromie: Okay, so let’s… let’s keep this in mind. We wouldn’t be able to do anything, I think, until everything has migrated over anyway. So…
178 00:19:17.450 ⇒ 00:19:19.339 acromie: because I think that…
179 00:19:19.450 ⇒ 00:19:25.999 acromie: Being able to keep the same tagging structure in a first-party way would be really helpful.
180 00:19:26.170 ⇒ 00:19:35.909 acromie: It would be helpful for my outside agencies to still have access to GA4 for their own reporting system access.
181 00:19:35.910 ⇒ 00:19:52.209 acromie: I mean, that would be the… it would be nice to have. Can I change my mind and say, no, you have to get… we have to give you, you know, access to amplitude. You, you know, if you want to set up a connection to a system, it’s on you, kind of thing.
182 00:19:54.460 ⇒ 00:20:03.079 acromie: But that sounds like a pain in the butt, so… I’d rather they, like, be able to continue doing what they’ve been doing, just…
183 00:20:03.360 ⇒ 00:20:22.419 acromie: in a compliant way versus how we’re doing it currently. So, I think that’s my preference, is that we keep it open specifically for that part. We can connect everybody’s ads accounts directly, so they’re getting the best data, they can get the cohorts if we want to send audiences out or something for them.
184 00:20:22.420 ⇒ 00:20:30.500 acromie: But I think being able to have that analytics connection to other systems would be really…
185 00:20:30.570 ⇒ 00:20:33.610 acromie: really useful.
186 00:20:34.350 ⇒ 00:20:36.720 Zoran Selinger: I’m sure we can do it in a responsible way.
187 00:20:36.720 ⇒ 00:20:37.860 acromie: Yeah, right.
188 00:20:37.860 ⇒ 00:20:38.580 Zoran Selinger: That’s true.
189 00:20:38.580 ⇒ 00:20:49.310 acromie: just the keys, making sure we’re doing that correctly. Okay, so we’ll… we’ll keep this in mind as we go forward with that project, and then…
190 00:20:49.460 ⇒ 00:20:52.590 acromie: Yeah, what else is next? What else do we need to do here?
191 00:20:53.570 ⇒ 00:21:00.929 Zoran Selinger: Well, we started the conversation last week with Shreya about, you know, the events, the properties, and all that.
192 00:21:01.430 ⇒ 00:21:11.780 Zoran Selinger: I don’t know if you… I don’t know if you had a chance to look into that, if you had a chance to comment or change, amend what she wrote.
193 00:21:12.010 ⇒ 00:21:20.229 acromie: Don’t know… I know I was able to… I got… I had one response for her right away, but I did not get to look into anything further.
194 00:21:20.230 ⇒ 00:21:20.960 Zoran Selinger: Okay.
195 00:21:21.090 ⇒ 00:21:25.649 acromie: So, I will, as I get through my email, I will get back to that one. Sure.
196 00:21:25.650 ⇒ 00:21:27.160 Zoran Selinger: Of course.
197 00:21:28.530 ⇒ 00:21:30.830 acromie: Continue that conversation.
198 00:21:32.530 ⇒ 00:21:33.570 acromie: Okay.
199 00:21:33.820 ⇒ 00:21:39.949 acromie: So I owe you, still, a list of locations, but I’m getting closer to getting those, so we’ll…
200 00:21:41.420 ⇒ 00:21:59.499 acromie: Have those shortly. And then I will keep you informed on the Azure stuff, and then I will… I will respond to Shreya, and we can kind of work through some of those. I think my only concern was that a lot of it was done from a, like, a typical purchase standpoint, whereas we need to think, you know, just slightly differently from…
201 00:21:59.500 ⇒ 00:22:00.220 Zoran Selinger: Yeah, yeah, yeah.
202 00:22:00.220 ⇒ 00:22:01.930 acromie: From a client acquisition standpoint.
203 00:22:01.930 ⇒ 00:22:03.729 Zoran Selinger: Yeah. Remember, yeah.
204 00:22:03.730 ⇒ 00:22:04.370 acromie: Yeah.
205 00:22:04.420 ⇒ 00:22:05.200 Zoran Selinger: Cool.
206 00:22:06.050 ⇒ 00:22:06.920 acromie: Cool.
207 00:22:07.060 ⇒ 00:22:09.489 acromie: Adam, anything on your side you can think of?
208 00:22:10.570 ⇒ 00:22:19.950 acromie: No, I mean, you kind of covered it with, if we even need the GA4 connection, or if we would just make a space and amplitude for them, but…
209 00:22:20.550 ⇒ 00:22:23.240 acromie: I think… It is probably…
210 00:22:23.630 ⇒ 00:22:33.030 acromie: easier for everybody if we try and pursue this. I think it is, too. Yeah. It’s just less disruption. Yeah.
211 00:22:34.590 ⇒ 00:22:36.529 acromie: And it’s also kind of validating.
212 00:22:36.650 ⇒ 00:22:37.680 acromie: Hearing.
213 00:22:37.840 ⇒ 00:22:39.679 acromie: Just how complex it is from…
214 00:22:39.820 ⇒ 00:22:48.189 acromie: you guys as well. Yeah. But, yeah. It’s not complex, it’s just a different implementation than we’ve had, so it’s… yeah.
215 00:22:48.650 ⇒ 00:22:51.440 acromie: Okay, cool.
216 00:22:52.530 ⇒ 00:22:53.700 acromie: Alright.
217 00:22:54.960 ⇒ 00:22:59.770 acromie: Well… Unless you guys have anything else, that’s all I’ve got.
218 00:23:00.120 ⇒ 00:23:01.580 Zoran Selinger: Good catch-up, yeah.
219 00:23:01.580 ⇒ 00:23:02.280 acromie: Okay.
220 00:23:02.280 ⇒ 00:23:07.709 Robert Tseng: Cool. Yeah, I think that’s… that’s good. I think Shreya’s already kind of worked… actioning some of the feedback from last week.
221 00:23:07.710 ⇒ 00:23:08.070 acromie: Cool.
222 00:23:08.170 ⇒ 00:23:10.370 acromie: I guess I’m reviewing…
223 00:23:10.550 ⇒ 00:23:16.979 Robert Tseng: with her, I think, today or tomorrow, but yeah, we should give you a second follow-up on that shortly.
224 00:23:16.980 ⇒ 00:23:19.689 acromie: Awesome, awesome, I will watch for that then.
225 00:23:20.360 ⇒ 00:23:20.950 Robert Tseng: Okay.
226 00:23:22.140 ⇒ 00:23:23.280 Zoran Selinger: Okay. Excellent.
227 00:23:23.440 ⇒ 00:23:24.969 acromie: Alright, well, thanks, guys!
228 00:23:24.970 ⇒ 00:23:25.550 Zoran Selinger: Thanks, everyone.
229 00:23:25.550 ⇒ 00:23:26.800 acromie: Always appreciative.
230 00:23:27.460 ⇒ 00:23:28.160 Robert Tseng: Alright.
231 00:23:28.330 ⇒ 00:23:30.250 acromie: Talk soon.
232 00:23:30.250 ⇒ 00:23:30.770 Robert Tseng: Bye-bye.
233 00:23:30.770 ⇒ 00:23:31.200 Zoran Selinger: Bye-bye.