Meeting Title: Brainforge Onboarding Sync for Shreya Date: 2025-08-25 Meeting participants: Uttam Kumaran, Shreya Chowdhury, Robert Tseng
WEBVTT
1 00:00:09.950 ⇒ 00:00:11.590 Shreya Chowdhury: Hey, how’s it going?
2 00:00:12.800 ⇒ 00:00:13.650 Uttam Kumaran: Hello.
3 00:00:14.140 ⇒ 00:00:15.010 Shreya Chowdhury: Hello!
4 00:00:15.010 ⇒ 00:00:16.200 Uttam Kumaran: Long day.
5 00:00:16.200 ⇒ 00:00:21.939 Shreya Chowdhury: Yeah, I know. I feel like I’ve been… Like, just in meetings, and….
6 00:00:21.940 ⇒ 00:00:28.119 Uttam Kumaran: This is not how it goes, but it has to go… one day of the week has to be…
7 00:00:28.730 ⇒ 00:00:30.130 Uttam Kumaran: A little painful like this.
8 00:00:30.130 ⇒ 00:00:39.469 Shreya Chowdhury: Yeah, no, that’s totally fine, but there… I feel like, I was just repeating myself redundantly throughout the meetings, being like, yeah, like, once I onboard, I can… I can have a better.
9 00:00:39.470 ⇒ 00:00:41.010 Uttam Kumaran: No, that’s how it is, but…
10 00:00:41.410 ⇒ 00:00:46.460 Uttam Kumaran: then I’m gonna ask the same question next week, and then next week. That’s… but I don’t know, I feel like.
11 00:00:46.460 ⇒ 00:00:48.760 Shreya Chowdhury: I can’t use an onboarding excuse then.
12 00:00:48.760 ⇒ 00:00:56.790 Uttam Kumaran: No, you can, I mean, you know, whatever. My job is to ask, and then see what people say, you know? …
13 00:00:57.010 ⇒ 00:01:00.889 Uttam Kumaran: Sometimes people are like, I didn’t catch it. I’m like, alright, well, next week, we’ll figure it out.
14 00:01:01.340 ⇒ 00:01:09.419 Uttam Kumaran: But… cool. Well, I wanted to… I know I totally forgot, I thought you were in New York, by the way, because I was thinking about Jamie.
15 00:01:09.670 ⇒ 00:01:10.180 Shreya Chowdhury: But there’.
16 00:01:10.180 ⇒ 00:01:11.280 Uttam Kumaran: JB’s also not in New York.
17 00:01:11.280 ⇒ 00:01:12.829 Shreya Chowdhury: That wasn’t on your floor either.
18 00:01:12.830 ⇒ 00:01:15.500 Uttam Kumaran: So I forgot.
19 00:01:15.500 ⇒ 00:01:16.779 Shreya Chowdhury: What about New York?
20 00:01:16.780 ⇒ 00:01:24.879 Uttam Kumaran: But cool, yeah, I guess, Robert, we… I talked to Shrey a bunch of times today, like, we were in our delivery meeting.
21 00:01:25.080 ⇒ 00:01:29.260 Uttam Kumaran: we met in the engineering leads meeting, so I think she has, like, a general sense of
22 00:01:29.590 ⇒ 00:01:32.059 Uttam Kumaran: Or at least you got to see all the active clients.
23 00:01:32.380 ⇒ 00:01:42.030 Uttam Kumaran: get to see some of the key characters in the business on the delivery side. Not all the engineers, but at least, like, some of the people, some of the more leads. …
24 00:01:43.620 ⇒ 00:01:52.809 Uttam Kumaran: Yeah, I don’t know. It’s my day, I feel like it’s just about to start after this meeting, but … yeah, I’m kind of curious what you thought so far.
25 00:01:52.920 ⇒ 00:01:55.559 Uttam Kumaran: Any… any thoughts after seeing everything?
26 00:01:55.840 ⇒ 00:02:05.669 Shreya Chowdhury: Yeah, so far, honestly, I’m… I’m pretty excited. I was, like, when we were having the meeting, I was, like, crossing my fingers, I was like, I hope I get insomnia.
27 00:02:06.610 ⇒ 00:02:09.190 Shreya Chowdhury: That’ll be fun. …
28 00:02:09.190 ⇒ 00:02:29.790 Shreya Chowdhury: Yeah, other than that, I think I tried to, like, keep some notes of, like, some questions and, like, just other, logistics from my end. I know you said some of the work I would be doing is, like, mentoring. I don’t know if you guys have, like, a solid team of the junior, like, DEs and PAs, whatever, but I’d love to, like.
29 00:02:29.790 ⇒ 00:02:35.039 Shreya Chowdhury: just, I don’t know, get added to a channel if there is one, and just say hi to everyone, …
30 00:02:35.380 ⇒ 00:02:39.899 Shreya Chowdhury: Yeah, and then other than that, I was just gonna let you guys take it away and, like.
31 00:02:40.030 ⇒ 00:02:45.260 Shreya Chowdhury: tell me everything I need to know about the clients, and then I can kind of study up and get to work.
32 00:02:46.370 ⇒ 00:02:50.650 Uttam Kumaran: Cool, yeah, I mean, I think the biggest thing… what we’re trying to change a lot of is, like.
33 00:02:50.800 ⇒ 00:03:08.630 Uttam Kumaran: do a lot more writing, and, like, try to prepare for some of these meetings on Monday, especially. I think it’s been helpful to try to build a culture like that. I mean, we’re very remote, so as you can tell, a lot of my grief is that it’s engineering heavy, and so a lot of… everybody’s pretty shy, so, like, I’m… you’ll see that
34 00:03:08.660 ⇒ 00:03:13.539 Uttam Kumaran: And you can check our Slack dashboard, which has all of our Slack analytics, and I am
35 00:03:13.710 ⇒ 00:03:33.079 Uttam Kumaran: well above in first place on both getting tagged and tagging and talking, so I would like that to change. So I’m excited to kind of now have… Sam has also joined recently. I’m excited to now have you, Awash, Sam, and Amber, kind of leading different parts of the company, so personally, like, very, very…
36 00:03:33.290 ⇒ 00:03:40.160 Uttam Kumaran: excited. I’ll probably let Robert talk a little bit about the immediate… client stuff.
37 00:03:40.670 ⇒ 00:03:44.699 Uttam Kumaran: … Yeah, I don’t know, however you want to handle it, Robert.
38 00:03:45.290 ⇒ 00:03:49.249 Robert Tseng: Yeah, I mean, I guess, I don’t want to repeat what you guys have already covered, so…
39 00:03:49.720 ⇒ 00:03:54.540 Robert Tseng: I’m sorry, I didn’t really prep much for this call, so…
40 00:03:55.980 ⇒ 00:03:59.800 Robert Tseng: Yeah, I guess, do you… what do you want me to cover? What do you want me to cover with there?
41 00:04:00.140 ⇒ 00:04:07.040 Uttam Kumaran: Yeah, I would like to just do a basic onboarding onto Ellie and onto Insomnia.
42 00:04:07.230 ⇒ 00:04:08.370 Robert Tseng: Okay. ….
43 00:04:09.280 ⇒ 00:04:11.949 Uttam Kumaran: what kind of expectations for Shrey are this week?
44 00:04:12.060 ⇒ 00:04:17.040 Uttam Kumaran: Like, any sort of the project management processes or anything you wanted to start to take a look at today.
45 00:04:17.279 ⇒ 00:04:26.070 Uttam Kumaran: And starting to just weaver into… into systems. So maybe we can talk about clients first, and then I would love to just have a brief discussion on, like.
46 00:04:26.320 ⇒ 00:04:29.699 Uttam Kumaran: Product analytics as a whole here, like, what we’ve done in the past.
47 00:04:29.990 ⇒ 00:04:33.419 Uttam Kumaran: Where you’re seeing this type of service line.
48 00:04:33.640 ⇒ 00:04:39.690 Uttam Kumaran: And then, like, we can kind of start to plant some seeds into Shreya’s mind about, like, where we see this going, and… yeah.
49 00:04:40.020 ⇒ 00:04:44.759 Robert Tseng: Okay, yeah, I think Ellie would be a good one to start with. I think, …
50 00:04:45.810 ⇒ 00:04:56.810 Robert Tseng: Immediately pull some stuff up, but … So… So, Ellie…
51 00:04:58.400 ⇒ 00:05:01.549 Robert Tseng: Has she… has she seen Linear already, and all that?
52 00:05:02.350 ⇒ 00:05:03.850 Uttam Kumaran: I don’t think so.
53 00:05:04.100 ⇒ 00:05:04.710 Robert Tseng: Okay.
54 00:05:10.770 ⇒ 00:05:13.270 Robert Tseng: Great, so I’ll use… I’ll use that as.
55 00:05:13.270 ⇒ 00:05:24.610 Uttam Kumaran: She got the opposite route, typically. Most people join the company, and then you just get added to, like, a client thing. I think you saw, like… she saw the whole business, which is actually, I think, better. You kind of saw the whole business.
56 00:05:24.900 ⇒ 00:05:25.280 Robert Tseng: Yeah.
57 00:05:25.280 ⇒ 00:05:28.969 Uttam Kumaran: And then, yeah, I think I’ll make sure she’s in linear.
58 00:05:29.280 ⇒ 00:05:29.960 Robert Tseng: Okay.
59 00:05:29.960 ⇒ 00:05:33.109 Uttam Kumaran: GitHub, I think Ricoh will take care of all that sometime in the next two days.
60 00:05:33.110 ⇒ 00:05:33.800 Robert Tseng: That’s great.
61 00:05:33.800 ⇒ 00:05:41.589 Shreya Chowdhury: Yeah, I signed up for everything, I don’t know if I’ve been added to, like, any of the ones specifically, like, or client-specific ones, so if there’s any…
62 00:05:41.690 ⇒ 00:05:44.200 Shreya Chowdhury: These spaces to be added, …
63 00:05:44.430 ⇒ 00:05:49.220 Shreya Chowdhury: I can message him and have him, just make sure I’m in all the right spaces.
64 00:05:54.110 ⇒ 00:05:55.600 Robert Tseng: It’s not like I’m…
65 00:05:58.800 ⇒ 00:06:00.680 Robert Tseng: Logging into everything…
66 00:06:06.210 ⇒ 00:06:07.280 Robert Tseng: Yeah.
67 00:06:09.980 ⇒ 00:06:14.869 Robert Tseng: One more thing will be the tracking plan, hopefully.
68 00:06:24.100 ⇒ 00:06:27.369 Uttam Kumaran: Oh, and we should talk about getting Shop Talk intros from Shrev.
69 00:06:27.780 ⇒ 00:06:28.819 Robert Tseng: Oh, yeah.
70 00:06:31.570 ⇒ 00:06:42.669 Robert Tseng: Yeah, I have to, like, line up, like, a bunch of meetings with people, because that’s just… I haven’t… I haven’t done it yet, but I have to do it by the end of the week, otherwise it’s not gonna… you’re not gonna comp me anymore, so…
71 00:06:43.010 ⇒ 00:06:49.130 Robert Tseng: … Okay, well, so, I guess…
72 00:06:50.410 ⇒ 00:06:59.939 Robert Tseng: You can see my screen, I’m assuming. Mental Health, we’ll start with this client, just because this is active, and there’s actually something for you to do right now.
73 00:07:00.130 ⇒ 00:07:06.599 Robert Tseng: Telehealth client, I guess, like… They have amplitude.
74 00:07:07.000 ⇒ 00:07:15.350 Robert Tseng: Set up to some extent, and … they have some… Broken, like, ads tracking.
75 00:07:16.480 ⇒ 00:07:20.139 Robert Tseng: or conversion tracking into their ad platforms. So…
76 00:07:20.360 ⇒ 00:07:30.909 Robert Tseng: yeah, I guess this client, you’ll be added into, Slack. It’s starting quite small, but, it’s, just… it would… it’s just me and, …
77 00:07:31.550 ⇒ 00:07:35.419 Robert Tseng: our tagging and tracking specialist, Zora, right now.
78 00:07:36.080 ⇒ 00:07:40.870 Robert Tseng: I think the idea would be to plug you into this one, because I think it’s a good one to get started.
79 00:07:41.260 ⇒ 00:07:52.069 Robert Tseng: on his side, which is Zoran’s side, and you would be able to see, once you get into linear, Linear is basically our project management tool.
80 00:07:52.440 ⇒ 00:07:53.480 Robert Tseng: …
81 00:07:53.690 ⇒ 00:08:05.160 Robert Tseng: yeah, we have, like, a few tickets, not even broken down into projects, just, like, a few desperate things, so you gotta get a sense of, like, what are the things we’re, really tackling. I mean, this is kind of a done deal, so…
82 00:08:05.300 ⇒ 00:08:13.309 Robert Tseng: Nothing to do there. But there’s a few different pieces. One is, like, conversion data kind of flowing to Google Analytics, Google Ads.
83 00:08:13.390 ⇒ 00:08:33.689 Robert Tseng: there was actually… this might actually be changed. Normally, we would have a PM on this client who would be… would probably be Amber, but… or somebody else when we’re hiring… when we hire that person. Yeah, they typically fill out the tickets, and then any, like, comments that we have, we just kind of continue… these… basically have a thread on, like, a task-specific thing here until it gets completed.
84 00:08:33.690 ⇒ 00:08:43.099 Robert Tseng: We try to estimate every ticket, and then we throw it into a sprint. I don’t really think I’m gonna run sprints on this client, just because it’s pretty light, and I think it’s between…
85 00:08:43.120 ⇒ 00:08:46.559 Robert Tseng: between two people, like, you don’t really need a PM for this one.
86 00:08:47.130 ⇒ 00:08:50.969 Robert Tseng: But yeah, so Zora’s just gonna go and he’s gonna fix this conversion data.
87 00:08:51.230 ⇒ 00:09:01.939 Robert Tseng: And then for Amplitude, what they have going on, that’s unique to this client, because it’s a… because they need HIPAA… it needs to be HIPAA compliant.
88 00:09:02.160 ⇒ 00:09:07.609 Robert Tseng: They can’t… they have to send their data, kind of.
89 00:09:08.190 ⇒ 00:09:13.319 Robert Tseng: from Healthfully, which is their ERP, into Amplitude, that’s, like, a lot of their web events.
90 00:09:13.450 ⇒ 00:09:26.839 Robert Tseng: They’re capturing way too much PII data right now, and so part of, like, the consultation is to, like, tell them what to strip out, even if… even though they’ve… and you… you… we would give you access to Amplitude, you can go in and…
91 00:09:26.840 ⇒ 00:09:34.819 Robert Tseng: I think this would probably be the best place to start. Just go around, kind of click around the top views, gotta get a sense of, like, what data’s flowing through here.
92 00:09:35.100 ⇒ 00:09:49.859 Robert Tseng: But they don’t really have much organization around this right now, and so I think a couple basic artifacts that we’re trying to put out. One is, like, an event data design, so I kind of have, like, a process where maybe you’ve done some exercises like this before, but…
93 00:09:50.560 ⇒ 00:09:51.310 Robert Tseng: Nope.
94 00:09:51.480 ⇒ 00:10:07.490 Robert Tseng: for Ellie. I already started one for Ellie. I kind of recycled it, but … and there are other Loom videos floating around out there. I feel like someone probably consolidated it, but I don’t remember where it is, so I’m not going to go too much into depth, this one.
95 00:10:07.590 ⇒ 00:10:13.229 Robert Tseng: But the idea is just to kind of come up with that event data design.
96 00:10:14.040 ⇒ 00:10:22.459 Robert Tseng: So, it’s… we can clearly outline to the stakeholder what events are being tracked, how they can be used in a particular funnel.
97 00:10:22.560 ⇒ 00:10:40.499 Robert Tseng: And so, I mean, there’s a few components to this. One is, like, product-level event tracking, which is, in my… from my point of view, every product has multiple workflows, and so for LE Mental Health, we’re just focusing, at least to start, on the
98 00:10:41.100 ⇒ 00:10:41.920 Robert Tseng: …
99 00:10:42.610 ⇒ 00:10:50.390 Robert Tseng: like, the intake funnel, which is just pre-purchase before they buy anything, they have to go and, like, …
100 00:10:50.730 ⇒ 00:10:53.859 Robert Tseng: Browse the website, kind of, like, go and,
101 00:10:54.630 ⇒ 00:10:59.100 Robert Tseng: I’m jumping through some hoops, just because I already know what this process looks like.
102 00:10:59.380 ⇒ 00:11:01.789 Robert Tseng: They have to go and schedule online.
103 00:11:01.960 ⇒ 00:11:12.040 Robert Tseng: reroutes them to a white-level… white-labeled, platform called Helpfully. So, there’s, like, a systems change here, which is why some of their tracking is broken.
104 00:11:12.600 ⇒ 00:11:17.909 Robert Tseng: And once they are able to… oh, I forgot, I have to pre-populate this stuff.
105 00:11:18.180 ⇒ 00:11:22.589 Robert Tseng: … just gotta randomly check some things.
106 00:11:23.320 ⇒ 00:11:33.180 Robert Tseng: You get matched to a provider, and then you have to book something, right? So, like, I kind of just started there, of just clicking around their product.
107 00:11:33.660 ⇒ 00:11:38.590 Robert Tseng: Looking in amplitude, like, what events are actually firing.
108 00:11:38.680 ⇒ 00:11:54.940 Robert Tseng: You can use that through a Chrome extension, or I’m sure maybe you have a better way, you can just look in the console if you want to do that. And, yeah, then I’m, like, kind of just stitching together, like, the sequence of events that a user would go through, and, like, making some callouts here.
109 00:11:55.610 ⇒ 00:12:01.030 Robert Tseng: Not all of the… and… and yeah, so the idea is, like, it helps us organize
110 00:12:01.080 ⇒ 00:12:19.939 Robert Tseng: kind of, like, the sequence of events, and, like, actually know, like, what’s… how things are firing. We’re able to articulate how the workflow is, and I don’t think they… they don’t have a funnel report yet, but if they… if they did want to do a full funnel on just the booking workflow, this is… these are the events that would be involved there.
111 00:12:21.000 ⇒ 00:12:37.509 Robert Tseng: And so, yeah, I guess there are some conventions that we can kind of go into more detail, but I know that was, like, kind of a lot of going from product overview into this specific kind of, like, artifact. I just want to pause there to see if you have any questions, for following, yeah.
112 00:12:37.660 ⇒ 00:12:55.960 Shreya Chowdhury: Yeah, no, this all looks good. Yeah, I have… I have done some, … when I used to do data modeling, we would kind of map out, like, how we would, design the events, or what events we would look at in a similar way. Okay. Familiar with this, this format, yeah.
113 00:12:56.200 ⇒ 00:13:04.899 Robert Tseng: Okay, cool. Yeah, I mean, I think it’s pretty… I mean, it’s pretty just basic, you know, just color-coded things, event level, property level.
114 00:13:05.040 ⇒ 00:13:16.609 Robert Tseng: And then just kind of grouping them by different workflows helps with, like, kind of grouped events. And so as you’re scoping properties at the event level, user level, or group level, kind of gives you some…
115 00:13:16.620 ⇒ 00:13:30.880 Robert Tseng: kind of, like, mental framework around that. And it’s a good visual, helps clients usually never have seen anything like this before, and so they’re always just like, whoa, this made my event data way more sense than… I have no idea what was being tracked before.
116 00:13:31.210 ⇒ 00:13:47.839 Robert Tseng: So, yeah, it’s a bit of a kind of tedious exercise, but I think it’s the best way to really understand how the product works. So there’s kind of a… one part is, like, maybe you can take this and kind of run with it, make it your own, get it to a place where we’re able to share something with the client.
117 00:13:47.850 ⇒ 00:13:53.989 Robert Tseng: We have a check-in with them every Wednesday, so that’s kind of, like, the next checkpoint where I would like to have this done.
118 00:13:54.170 ⇒ 00:14:04.419 Robert Tseng: And then the other piece is basically translating this to, like, a tracking plan, where this is, like, something that you can hand to a developer, and they could implement off of this, so…
119 00:14:04.550 ⇒ 00:14:10.539 Robert Tseng: Nothing complicated here. I honestly would just, you know, we use LLMs to just, like.
120 00:14:10.910 ⇒ 00:14:17.169 Robert Tseng: I don’t know, I’m just… once this model is done, I just, like, throw this in ChatGPT, and it’ll help generate a lot of the filler here.
121 00:14:17.820 ⇒ 00:14:25.179 Robert Tseng: But at least this gives, like, a very clear yes-no kind of, like, sequence to give to their… give to their engineer to implement.
122 00:14:25.520 ⇒ 00:14:37.169 Robert Tseng: Yeah, so then this is kind of, like, just stepping out of this client specifically. Sometimes we will be the ones, implementing the events, sometimes we will not. I would say for the most part, we’re not.
123 00:14:37.690 ⇒ 00:14:56.570 Robert Tseng: Because we’re not really walking into situations where product analytics has not been attempted before. We’re typically going into a situation where it has been attempted, and it got really messed up, and they have no idea what it, like, what to do with it, and that’s kind of where we get brought in. So, I think…
124 00:14:57.200 ⇒ 00:15:08.990 Robert Tseng: There is kind of a trade-off between, yeah, wanting to redo things and kind of push them to redo it from scratch, versus, like, trying to work with what they have, and, like, learning how to, like, pick and choose your battles.
125 00:15:09.320 ⇒ 00:15:12.650 Robert Tseng: So things like, I don’t know, like, the…
126 00:15:12.790 ⇒ 00:15:23.890 Robert Tseng: the naming conventions are not standardized on event names. Like, some of these nitty, nitpicky details, I’m not gonna go and make them do for now. I just try to work with what they have, especially for this first month.
127 00:15:23.980 ⇒ 00:15:35.420 Robert Tseng: We’re really just optimizing for, like, a fast turnaround time to give them something valuable, which I think would just be, like, a specific set of reports that gives them another
128 00:15:35.420 ⇒ 00:15:48.629 Robert Tseng: you know, more insight to things than they had before. So, there is, fortunately for this client, some very clear requirements that they’re looking for in the reports, but I think as we’re kind of doing
129 00:15:48.640 ⇒ 00:15:57.249 Robert Tseng: As we’re working with them at these checkpoints, we get to just kind of continuously share with them what we’re finding, and, like, make some adjustments along the way.
130 00:15:57.300 ⇒ 00:16:13.969 Robert Tseng: But yeah, the idea… we’re not building them, like, a full suite of reports in the first month. We typically try to do something very narrowly scoped, and that’s, like, very easy, kind of low effort for us, but enough for us to see everything in their data, so that we can, like, kind of work up towards a renewal.
131 00:16:14.710 ⇒ 00:16:23.020 Robert Tseng: And so I think that’s kind of the stage that Ellie’s in. This is, like, week two for them. So I know you, maybe you’ll look at it, you’ll have a bunch of ideas, and kind of…
132 00:16:23.380 ⇒ 00:16:36.219 Robert Tseng: We don’t really just, you know, we’ll talk, but I’m just saying that the directive is really just to kind of stay focused and get, like, a couple… like, drive out a couple key deliverables, and that’s it. We don’t want to overdo it.
133 00:16:38.120 ⇒ 00:16:46.649 Robert Tseng: Yeah, so I think that’s kind of the ask on the product analytics side. So it’s really just kind of, getting all this kind of organized and,
134 00:16:46.910 ⇒ 00:16:51.239 Robert Tseng: Really letting… kind of giving… and yeah, and then from this.
135 00:16:51.760 ⇒ 00:17:04.199 Robert Tseng: There’s gonna be probably some recommendations we have for additional events that they should track, but then we should also have enough to build some of the core reports there, so… and you’ll get… you’ll get caught up on what those requirements are.
136 00:17:04.380 ⇒ 00:17:09.479 Robert Tseng: I’d already kind of, like, been starting to, like, favorite or star some of the stuff, so…
137 00:17:09.670 ⇒ 00:17:16.350 Robert Tseng: That is that. … Yeah, any questions so far on this?
138 00:17:16.730 ⇒ 00:17:25.919 Shreya Chowdhury: … no, this… yeah, this all mostly looks good. So you said the check-in with them is on Wednesday, this Wednesday, correct?
139 00:17:25.920 ⇒ 00:17:33.100 Robert Tseng: Yeah, we’ve been… we’ve been setting it to every Wednesday for now. Yeah. So then, ….
140 00:17:33.210 ⇒ 00:17:35.529 Shreya Chowdhury: Yeah, I guess if we could just get…
141 00:17:35.740 ⇒ 00:17:48.779 Shreya Chowdhury: clear on exactly what my action item is, and then, I guess, should we make, a plan for me to work on that, and then I can check in with you before we check in with the client on Wednesday?
142 00:17:49.240 ⇒ 00:17:52.830 Robert Tseng: Yeah, yeah, I think that would be good. So, I think specifically.
143 00:17:52.940 ⇒ 00:18:05.170 Robert Tseng: Yeah, if you want to kind of go into the product, and you basically kind of take over, like, kind of finishing this out, I think that’d probably be enough for the client, and then we can kind of check in and talk through that there.
144 00:18:05.220 ⇒ 00:18:21.459 Robert Tseng: So when we check in, I’ll probably throw some time on your calendar tomorrow. Yeah, we can kind of just talk about what recommendations you may have, and then I’ll make sure to… that you have a clear, like, line of sight to, like, what core reports they wanted to have, and then
145 00:18:21.460 ⇒ 00:18:27.800 Robert Tseng: Yeah, we’ll just kind of talk about, like, how you would want to push that conversation. So… That’s… that.
146 00:18:28.420 ⇒ 00:18:33.149 Robert Tseng: Yeah, as far as, like, communication with Zoran, like, I’ll introduce you to him, but because…
147 00:18:33.380 ⇒ 00:18:45.339 Robert Tseng: you may not be as act… yeah, man, he’s already kind of… we’re already, like, in the middle of a conversation, so I’ll just, like, loop you in, but no… no pressure that you have to own the communication with Zoran yet.
148 00:18:46.530 ⇒ 00:18:56.630 Robert Tseng: Yeah, I will say that there… here was an opportunity that I discovered at the last check-in, which I think is kind of part of the fun of the consult… of being the consultant, I guess.
149 00:18:56.730 ⇒ 00:19:15.239 Robert Tseng: we are working on something very narrow, but we’re always, like, looking for the next thing, I guess. And so, I heard them say, oh, they actually have Azure, and, you know, they have this data warehouse set up, they don’t really have a… they don’t really know what they’re doing with it yet. It sounded like they wanted to connect it to Amplitude in some way.
150 00:19:15.240 ⇒ 00:19:20.180 Robert Tseng: They wanted to be able to bring more data into Amplitude, or maybe not. Like, I think…
151 00:19:20.220 ⇒ 00:19:29.020 Robert Tseng: Clients will usually say, I want data here, in this way, but, you know, I think it’s our kind of job to kind of ask
152 00:19:29.020 ⇒ 00:19:41.319 Robert Tseng: the second question, and, like, the why question, and, like, try to understand what they’re… what they’re looking to do with that, and I think you’ll be able to find opportunities there. So, I think, yes, like, I’m… I think…
153 00:19:41.330 ⇒ 00:19:43.770 Robert Tseng: Yeah, anyway, so that’s… that’s kind of, …
154 00:19:43.850 ⇒ 00:19:56.410 Robert Tseng: where I hope that we’ll spend more of our time, kind of, like, talking through the opportunities and, like, kind of building out a roadmap for them by the end of the month, so that when I go back to them in two weeks and say.
155 00:19:56.450 ⇒ 00:20:04.250 Robert Tseng: Alright, we’re up for renewal, like, here’s a deck and everything, like, this is what we want to do, then they’ll… then they’re ready to kind of just, like, be on board.
156 00:20:04.400 ⇒ 00:20:10.200 Robert Tseng: So… I’ll jump really quick to Insomnia.
157 00:20:14.680 ⇒ 00:20:26.279 Robert Tseng: Yeah, as, like, an example. So, our one month was kind of up with them. I had to check in with them today, you know, I walked them through this deck. You can kind of… we can share this with you, and you can take a look if you want.
158 00:20:26.530 ⇒ 00:20:30.259 Robert Tseng: But yeah, along the way of just doing some basic
159 00:20:31.280 ⇒ 00:20:35.719 Robert Tseng: reporting automation, like, I kind of went and, like, did…
160 00:20:35.940 ⇒ 00:20:46.189 Robert Tseng: looked at a lot of other things and tried to come up with a roadmap for them, and so even set OKRs, was like trying to have this high-level conversation with their CMO.
161 00:20:46.270 ⇒ 00:21:08.400 Robert Tseng: And it’s a bit of a tit-for-tat, like, they have their own roadmap, obviously, and so they’re not gonna approve every initiative that I put out here, but at least, like, it was… you know, we… I came to them with, like, a lot of stuff to talk about, and they’re like, great, they’re gonna… they’re gonna renew for another 3 months. So, this, this week is a bit of a limbo for Insomnia, because, like, we need to update the contract, like.
162 00:21:08.400 ⇒ 00:21:13.469 Robert Tseng: we gave them a bit of a discount to start, or whatever, so I want our hourly rate to go up, and
163 00:21:13.470 ⇒ 00:21:16.330 Robert Tseng: I want everyone on our team to have access in, so…
164 00:21:16.530 ⇒ 00:21:30.659 Robert Tseng: Yeah, I don’t really think there’s too much to do in Insomnia this week, just kind of business as usual, and keeping what we have already built out for them, and maybe finishing out a couple things that we didn’t finish, actually. But yeah, so this is more of, like, the….
165 00:21:31.190 ⇒ 00:21:37.730 Uttam Kumaran: What’s a TLDR, Robert, like, is it just, like, they’re trying to spend… they’re trying to sell more stuff direct, online?
166 00:21:38.180 ⇒ 00:21:38.710 Robert Tseng: Yeah.
167 00:21:38.710 ⇒ 00:21:39.150 Uttam Kumaran: That’s why.
168 00:21:39.150 ⇒ 00:21:46.219 Robert Tseng: recommendation to them, which I think is basically, like, your e-comm is growing a lot, like, just go, like, lean into e-comm, and ….
169 00:21:46.270 ⇒ 00:21:52.190 Uttam Kumaran: And is this people just literally going to insomniacookies.com, or is this through Uber Eats, or like a… like a….
170 00:21:52.190 ⇒ 00:21:58.660 Robert Tseng: Yeah, I mean, so food delivery apps, so Uber Eats, DoorDash, have been their fastest growing channels.
171 00:21:58.940 ⇒ 00:22:01.780 Robert Tseng: And then I had some, kind of, thoughts on, like.
172 00:22:01.990 ⇒ 00:22:17.549 Robert Tseng: Well, they don’t really have a good way of looking, like, across the life cycle, so knowing people who show up at the store, buy cookies there, and then order, like, kind of on the app, like, there’s no really kind of, like, visibility into
173 00:22:17.620 ⇒ 00:22:27.770 Robert Tseng: like, how are the channels actually, like, supporting each other in, like, kind of this customer journey? And so, yeah, they have, like, the concept of, like, store life cycles.
174 00:22:27.800 ⇒ 00:22:36.609 Robert Tseng: like, I understand, kind of, like, the growth, kind of, curve of, like, a new store that’s opened the past 2 years.
175 00:22:36.620 ⇒ 00:23:00.610 Robert Tseng: The stores that suck are the ones that are in 3 to 5 years, or whatever, and those are the ones that some of them die out, or whatever. But any store that’s, like, lasted more than 5 years is actually doing quite well. So, they’ve got that down pretty well, but, like, from a customer perspective, it’s… they’re very, very little of anything on, like, customer lifecycle reporting. So, I think kind of building, like, a customer data model
176 00:23:00.610 ⇒ 00:23:07.659 Robert Tseng: similar to what we’ve done for Eden, but, like, being able to, like, capture all of these different touchpoints is gonna be super valuable for them.
177 00:23:07.660 ⇒ 00:23:09.410 Robert Tseng: From an engineering perspective.
178 00:23:11.040 ⇒ 00:23:17.490 Robert Tseng: Yeah, and so I think, that’s… that’s kind of what I’m pushing… pushing, VP Marketing for.
179 00:23:17.610 ⇒ 00:23:35.220 Robert Tseng: But we are gonna chat again, like, on Wednesday, I think, as well. Yeah, just to kind of, like, go through any, like, more red tape. So, I’m gonna send them, kind of, another update based on our call, and then they’ll probably come back to me with a contract tomorrow, and then hopefully Wednesday we’ll… we’ll, like.
180 00:23:36.040 ⇒ 00:23:40.649 Robert Tseng: you know, we’ll make whatever trade-offs we need to do, and we’ll get over the line, but….
181 00:23:40.650 ⇒ 00:23:44.580 Uttam Kumaran: Was this it… was there anything specific to, like.
182 00:23:46.060 ⇒ 00:23:53.850 Uttam Kumaran: food, like, or a pair… like, I’m trying to think of what does it look like for these guys? Is it anybody that has an in-store…
183 00:23:54.040 ⇒ 00:23:55.849 Uttam Kumaran: And online, like….
184 00:23:57.950 ⇒ 00:24:04.940 Robert Tseng: Yeah, I mean, their campaigns are very just, like, promotional-driven right now. Nothing is personalized. So I think they’re just, like…
185 00:24:05.120 ⇒ 00:24:09.859 Robert Tseng: I think they’re even behind what we’re doing with Eden. Now with Eden, we can be like.
186 00:24:09.860 ⇒ 00:24:25.489 Robert Tseng: oh, you’ve already done, like, one full treatment, with us on a particular drug, and you still, like… and, like, do you want to renew, try a different type of drug? Like, we… the idea of, like, a patient has completed a treatment cycle, and we can target them.
187 00:24:25.500 ⇒ 00:24:29.790 Robert Tseng: Like, that… that was, like, revolutionary to Eden. Like, I don’t think…
188 00:24:30.030 ⇒ 00:24:49.939 Robert Tseng: for Insomnia, everything they’re doing is just, like, oh, Halloween special, Valentine’s Day, whatever. It’s all, like, just random seasonal things, and they’re just, like, jacking up their numbers by just, like, adding more events in their calendar, but it’s not really, like, tailored to the customer. It’s… everything is just, like, promotion day oriented. So, I do think that there’s a lot of, …
189 00:24:50.540 ⇒ 00:24:55.930 Robert Tseng: You know, marketing strategy that actually is kind of necessary, from here.
190 00:24:56.310 ⇒ 00:24:57.040 Robert Tseng: Yeah.
191 00:24:59.460 ⇒ 00:25:00.040 Uttam Kumaran: pool.
192 00:25:00.550 ⇒ 00:25:11.669 Robert Tseng: But yeah, so hopefully that gives you… I know we could probably talk for a lot longer, but I’ll just kind of cap it at that. Like, this is a good overview of a client that is at the end of their first month.
193 00:25:11.710 ⇒ 00:25:27.210 Robert Tseng: Versus a client that’s, like, at the beginning of their first month. So, like, I feel like this is, like, pretty consistent with, like, how we kind of get clients started, and obviously, maybe you’re listening to me, you think I’m full of crap, and you think you could do a lot of things better, which is fine. That’s kind of why….
194 00:25:27.210 ⇒ 00:25:28.460 Uttam Kumaran: I hope so.
195 00:25:28.460 ⇒ 00:25:42.240 Robert Tseng: Yeah, like, I hope that you will make this better, so don’t assume that anything that I’m doing is the best. Obviously, it’s just what we’ve been doing. So, yeah, so I’m excited to have you on…
196 00:25:42.430 ⇒ 00:26:03.560 Robert Tseng: to really help have another person on the data team really be, like, growing these accounts and, like, getting them ready to the next phase. And I’m happy to share as much knowledge as I can bear. Because from here, now it’s like, they’re gonna sign the three, the six-month contract, and then we’re good for a while. So, that’s… that’s kind of… the first month is crucial.
197 00:26:04.180 ⇒ 00:26:05.010 Robert Tseng: Yeah.
198 00:26:05.730 ⇒ 00:26:06.370 Shreya Chowdhury: Yeah.
199 00:26:06.850 ⇒ 00:26:22.049 Shreya Chowdhury: Cool. Yeah, thanks for the overview, that’s super interesting, and yeah, look forward to, like, I guess after the limbo week is done, we can always talk more about, like, where we go from there for Insomnia. … Yeah.
200 00:26:22.580 ⇒ 00:26:24.489 Shreya Chowdhury: Ellie also seems like…
201 00:26:24.680 ⇒ 00:26:29.139 Shreya Chowdhury: That one’s also interesting, like, I assume that’s the one where we’re in the first month, ….
202 00:26:29.140 ⇒ 00:26:29.680 Robert Tseng: Yep.
203 00:26:29.860 ⇒ 00:26:33.750 Shreya Chowdhury: That’ll be cool to work on. Yeah, I guess…
204 00:26:34.470 ⇒ 00:26:44.520 Shreya Chowdhury: for right now, it’s just… I… the screen that you were sharing before, I don’t know how much of the, tracking plan you completed, ….
205 00:26:44.710 ⇒ 00:26:46.820 Robert Tseng: Not much, yeah.
206 00:26:47.020 ⇒ 00:26:49.740 Shreya Chowdhury: Well, it looked… at a glance, it looked thorough, so that’s….
207 00:26:49.740 ⇒ 00:26:54.719 Robert Tseng: Oh, yeah, it was just, like, a copy-paste from, like, other clients, like, it’s a template.
208 00:26:54.720 ⇒ 00:27:00.989 Uttam Kumaran: Can I ask a question, too, for that? Like, we need something like that for default, too, because I’m… I’m…
209 00:27:01.150 ⇒ 00:27:12.310 Uttam Kumaran: kind of leading product analytics on default, and I, you know, it’s like, that’s not where I should be. So, like, we need this exact motion there, by the way. But, like, Henry is there, I just don’t think Henry…
210 00:27:12.310 ⇒ 00:27:22.929 Uttam Kumaran: can do, like, this… I don’t know, I don’t know. So, like, whatever we’re doing for these two, we should just copy-paste and do for them as well. So that could be something also this week, is, like, maybe as you…
211 00:27:23.250 ⇒ 00:27:40.330 Uttam Kumaran: get… maybe you can also call Henry and have him walk through, like, everything he’s done product analytics-wise for default, which is another one of our clients, and you can start to get a sense of… because I think he can still execute a lot of that work, but I want to make sure every client has the same experience when we’re coming in, because we’re doing the same thing, we’re looking through their product.
212 00:27:40.360 ⇒ 00:27:43.299 Uttam Kumaran: what should we be tracking? They’re B2B SaaS, so…
213 00:27:43.390 ⇒ 00:27:55.130 Uttam Kumaran: like, it’s a… it’s a little bit easier, but, like, it’s still… I want to make sure that we have a plan. Right now, we’re like, track these four events, but it’s not clear, like, what the reports they’re going to get out of it.
214 00:27:55.130 ⇒ 00:28:09.430 Uttam Kumaran: Certainly, we don’t have a plan to, like, present, which someone needs to come up with that soon, and so, like, I want to think about what is the… because on the DE and the AE side, I know what the execution
215 00:28:09.450 ⇒ 00:28:23.119 Uttam Kumaran: present, deliver, plan is. On this side, like, I want to get into a cadence where we can call Caitlin and Ryan or Victor or Nico, present them this… some stuff on some cadence. I think it should all run through this same
216 00:28:23.200 ⇒ 00:28:24.520 Uttam Kumaran: Type of process.
217 00:28:26.790 ⇒ 00:28:27.380 Robert Tseng: Yeah.
218 00:28:29.010 ⇒ 00:28:29.530 Shreya Chowdhury: Yeah.
219 00:28:30.770 ⇒ 00:28:32.370 Shreya Chowdhury: Cool, …
220 00:28:32.700 ⇒ 00:28:43.389 Shreya Chowdhury: I… if there’s nothing else, I want to just… I don’t want to take up too much of your guys’ time, but I just want to make sure I have all the tools to get started. … Sure. I want to, … I guess…
221 00:28:43.610 ⇒ 00:29:02.389 Shreya Chowdhury: a couple of my main questions were, what are the main, AI tools you guys use regularly, and is there a process for onboarding onto them? So I don’t know if you guys use GPT, or, like, any specific model, or, like, should I download Cursor if we have, like, a workspace for Cursor or whatever?
222 00:29:02.390 ⇒ 00:29:03.800 Uttam Kumaran: Yeah, so…
223 00:29:04.390 ⇒ 00:29:11.880 Uttam Kumaran: Rico should get you all of that too, but we’ll have Cursor for you, we can add you to our ChatGPT team.
224 00:29:12.100 ⇒ 00:29:13.070 Uttam Kumaran: …
225 00:29:13.310 ⇒ 00:29:24.059 Uttam Kumaran: I still use Granola, I think Robert uses Granola. We’re in meetings that are not on Zoom, but for the most part, as you see, like, all of our Zoom meetings get recorded.
226 00:29:24.300 ⇒ 00:29:27.869 Uttam Kumaran: One thing you can actually do, if you go to Platform.
227 00:29:28.060 ⇒ 00:29:32.849 Uttam Kumaran: brainforge.ai. We actually have, like, a little bit of an internal platform.
228 00:29:33.040 ⇒ 00:29:37.160 Uttam Kumaran: Where you can actually go in here and see meetings
229 00:29:37.400 ⇒ 00:29:40.660 Uttam Kumaran: So, if you were, like, for example, this is our lead sync meeting.
230 00:29:40.770 ⇒ 00:29:42.829 Shreya Chowdhury: Yeah. So you can actually go in here.
231 00:29:42.940 ⇒ 00:29:47.520 Uttam Kumaran: And see the video, and, like, see helpful stuff, like.
232 00:29:47.590 ⇒ 00:29:50.570 Shreya Chowdhury: You can see the transcript here if you want to copy-paste that.
233 00:29:50.670 ⇒ 00:29:56.739 Uttam Kumaran: we have some helpful things, like creating email summaries, creating Slack summaries. You can chat with the meeting.
234 00:29:57.510 ⇒ 00:30:10.250 Uttam Kumaran: Sorry, it just… it just played, and I was like, who’s talking? So, yeah, so in here is where everything on Zoom gets recorded, and we built the pipelines for it to all come here, so…
235 00:30:10.250 ⇒ 00:30:18.339 Uttam Kumaran: this is an easy way to access anything that’s on Zoom, you can access here. If you’re doing a meeting with a client on, like, Google Meets or Teams or something else.
236 00:30:18.350 ⇒ 00:30:24.960 Uttam Kumaran: Granola is usually fine. You’ll also get Zoom Pro, so Rico should invite you to that.
237 00:30:25.070 ⇒ 00:30:28.289 Uttam Kumaran: as well. So if that doesn’t happen.
238 00:30:29.360 ⇒ 00:30:32.489 Uttam Kumaran: Tomorrow, just, like, ping me, I’ll just get you added to everything.
239 00:30:32.750 ⇒ 00:30:38.289 Uttam Kumaran: … other than that, on the AI side…
240 00:30:40.020 ⇒ 00:30:45.289 Uttam Kumaran: Yeah, I mean, both of us just use AI for, like, absolutely everything, so… just, like, Macs.
241 00:30:45.510 ⇒ 00:30:53.410 Uttam Kumaran: Yeah, as much as humanly possible. So if you have a question about, like, hey, I think there’s a way to do this in AI,
242 00:30:53.830 ⇒ 00:30:58.399 Uttam Kumaran: in, like, probably 10 minutes, but I don’t know it, just ask one of us, we probably…
243 00:30:58.950 ⇒ 00:31:11.609 Uttam Kumaran: cheated and found a way on how to do it. Whatever it is. So, like, yeah, there’s… there’s usually a way we figure it out, and then usually it ends up… we do it a bunch, and then it ends up into the platform eventually, so…
244 00:31:11.770 ⇒ 00:31:17.510 Uttam Kumaran: But Sam and the AI team, like, lead the development for this, so if you have feedback on that, you can ask them.
245 00:31:18.000 ⇒ 00:31:19.100 Uttam Kumaran: ….
246 00:31:19.980 ⇒ 00:31:35.359 Shreya Chowdhury: Yeah. I guess my other two questions were, so we… we use Clockify, right? I think I… yeah, I turned it on, or, like, a couple hours ago when I started onboarding this morning.
247 00:31:35.660 ⇒ 00:31:45.210 Shreya Chowdhury: for that one, should I add Ellie? Or, like, it has, like, a without project right now, I think I just typed in onboarding plus meetings. I don’t know how, like, diligent.
248 00:31:45.210 ⇒ 00:31:54.269 Uttam Kumaran: You’ll also get added to those projects. I’ll just do… I’ll take care of a couple of these after this meeting really quickly, because you’ll be able to book time to a project.
249 00:31:54.590 ⇒ 00:31:54.910 Shreya Chowdhury: Okay.
250 00:31:54.910 ⇒ 00:32:03.440 Uttam Kumaran: In Clockify. And another thing is, in Clockify, there’s a calendar feature, so if you end up, like, blocking your time for stuff, at the end of the week, you can actually just, like.
251 00:32:03.600 ⇒ 00:32:10.280 Uttam Kumaran: clone… take your calendar and just be like, this event was for this project. It’s a little bit easier as well.
252 00:32:10.500 ⇒ 00:32:11.480 Uttam Kumaran: …
253 00:32:12.850 ⇒ 00:32:22.389 Uttam Kumaran: Yeah, it’s kind of annoying. I don’t know… it’s… we’re… there’s not another alternative, though, to Clockify that’s, like, great. I’m open to someone who wants to propose, but we’re… it’s…
254 00:32:22.810 ⇒ 00:32:23.800 Uttam Kumaran: works.
255 00:32:24.340 ⇒ 00:32:30.959 Uttam Kumaran: I think eventually we’ll do something when we take the calendar… we’ll take people’s calendars and automatically, like.
256 00:32:32.030 ⇒ 00:32:34.659 Uttam Kumaran: Create entries or something, but yeah.
257 00:32:35.000 ⇒ 00:32:41.560 Uttam Kumaran: So you should get added to those projects, you can build time directly. So, any internal time, you can just build to Brainforge, the Brainforge project.
258 00:32:41.810 ⇒ 00:32:46.060 Uttam Kumaran: And then anything that’s client-related, you can bill towards the client.
259 00:32:46.650 ⇒ 00:33:00.340 Shreya Chowdhury: Okay, cool, sounds good. And then, yeah, other than that, no brush on this, but whenever you guys get time, just to make sure that I’m in all the right channels and whatever, so I don’t miss anything, … Cool.
260 00:33:00.520 ⇒ 00:33:15.769 Shreya Chowdhury: Yeah, and then… oh yeah, the other thing, I think I asked about this a little bit earlier, you mentioned that, I would be, like, sort of mentoring, not that it’s my first day, I don’t have any wisdom to impart on anyone just yet, but, …
261 00:33:15.970 ⇒ 00:33:22.900 Shreya Chowdhury: is… do you know how many people there are on the team, or, like, how many analysts I would be mentoring, or whatever?
262 00:33:23.790 ⇒ 00:33:28.890 Uttam Kumaran: Yeah, I guess, Robert, I’d probably kick it to you on, like, how you, like, now that you kind of have a little bit of a…
263 00:33:29.040 ⇒ 00:33:33.760 Uttam Kumaran: I feel like I had a lot of data people, data engineers and AEs. Now that you have, like, actual
264 00:33:34.030 ⇒ 00:33:37.099 Uttam Kumaran: analytics and analyst folks, like, I’ll… you can…
265 00:33:37.210 ⇒ 00:33:41.050 Uttam Kumaran: Think about how you kind of want to run stuff, or how to pair stuff… pair people with.
266 00:33:41.050 ⇒ 00:33:41.830 Robert Tseng: Yeah.
267 00:33:41.830 ⇒ 00:33:43.000 Uttam Kumaran: Australia, I don’t know.
268 00:33:43.540 ⇒ 00:33:49.069 Robert Tseng: Yeah, I would say pretty open-ended for now. We don’t really have a big analyst team.
269 00:33:49.210 ⇒ 00:33:52.929 Robert Tseng: I think besides you, it’s Annie, so me, you, Annie, and ….
270 00:33:54.080 ⇒ 00:33:56.259 Uttam Kumaran: But Henry kind of counts.
271 00:33:56.260 ⇒ 00:34:03.160 Robert Tseng: I know you can count, too. Yeah, it’s kind of, it’s kind of weird. We don’t really have, like… analysts, the lines are not as, like, clear. I think, …
272 00:34:03.580 ⇒ 00:34:06.840 Robert Tseng: So, if anything, I just want, like, the analysts
273 00:34:07.000 ⇒ 00:34:18.400 Robert Tseng: whatever, like, those four people to meet regularly. And we’ll kind of just, like, we’ll have to figure out, like, what’s a good use of that time, how we can support one another.
274 00:34:18.730 ⇒ 00:34:21.149 Robert Tseng: Yeah, rather than me…
275 00:34:21.610 ⇒ 00:34:28.350 Robert Tseng: meeting with everybody separately, I think, hopefully… I mean, my… in my main… in my mind, like.
276 00:34:28.840 ⇒ 00:34:35.790 Robert Tseng: You will… you will be, … Eventually, you will… be, like.
277 00:34:36.100 ⇒ 00:34:40.629 Robert Tseng: above them, is kind of… like, they don’t… may not have to people manage them, but, like.
278 00:34:40.889 ⇒ 00:34:46.509 Robert Tseng: I only, like, I… I hope that you will, you know, get to a place where you’re kind of…
279 00:34:47.400 ⇒ 00:34:54.479 Robert Tseng: just… you’re, you’re, like, the lead role of the analytics work, so, like, I will…
280 00:34:54.820 ⇒ 00:35:04.449 Robert Tseng: just be off of these clients’ client work, and I can just keep selling. Like, that’s… that’s kind of, like, where I would like to… if we’re not there in a month, like.
281 00:35:04.450 ⇒ 00:35:16.029 Robert Tseng: I mean, that’s where I’d like to be, but … yeah, and so I’m gonna… that’s how I’m gonna go into it. We’re gonna have these conversations, see, like, how we can keep splitting stuff up. Not everything has to come to your plate.
282 00:35:16.870 ⇒ 00:35:35.880 Robert Tseng: I would say that Annie’s very just integrated into a single client, so part of it is, like, can we add anything else onto her plate, or is she really just gonna be, kind of, in her own lane? And, like, you know, we’ll have to kind of figure out, like, how those responsibilities are. But, like, my goal is to get everything that I do
283 00:35:36.010 ⇒ 00:35:38.880 Robert Tseng: Analytics-wise, like, off of my plate.
284 00:35:39.430 ⇒ 00:35:42.110 Robert Tseng: I can just be focused on sales, yeah.
285 00:35:42.640 ⇒ 00:35:48.270 Shreya Chowdhury: Okay, cool. Yeah, I think that’s everything I had, …
286 00:35:48.440 ⇒ 00:35:53.370 Shreya Chowdhury: Let me know if there’s any other questions you guys have for me, or anything else I should know.
287 00:35:54.060 ⇒ 00:36:06.680 Uttam Kumaran: Yeah, I think probably next week, I can introduce you to everyone on marketing. Like, you can meet Hannah, you can meet all the folks on the marketing side. I know you’re definitely interested in doing stuff there as well, so, like.
288 00:36:06.800 ⇒ 00:36:07.410 Shreya Chowdhury: Probably fine.
289 00:36:07.410 ⇒ 00:36:19.640 Uttam Kumaran: I think it’s… there’s just a big world of stuff we’re trying there, so I’ll probably wait to do that next week, but you can also join. We have… all our marketing channels and stuff are there. But, yeah, yeah, go ahead.
290 00:36:19.640 ⇒ 00:36:24.500 Shreya Chowdhury: Oh, I was gonna say, the marketing team, is that, like, marketing for Brain Forge?
291 00:36:24.500 ⇒ 00:36:25.330 Uttam Kumaran: Brainforge.
292 00:36:26.740 ⇒ 00:36:31.680 Uttam Kumaran: Yeah, so we’re… we’re… we’re doing, like, events and webinars and…
293 00:36:31.880 ⇒ 00:36:40.609 Uttam Kumaran: Yeah, we’re going to Shop Talk, we’re gonna… we’re just doing, like, we’re designing case studies, use cases, like.
294 00:36:40.830 ⇒ 00:36:51.680 Uttam Kumaran: So all of that is, like, the… part of the reason we… a lot of that is coming from Robert and I’s brain, because we just didn’t have subject matter experts that can both execute and, like, sort of, like, talk about the work.
295 00:36:51.680 ⇒ 00:37:02.220 Uttam Kumaran: And so that’s what we’re hopeful for, for, like, this class of leads, that they can also act right now and support the marketing team in helping them, like, hey, we want to build out a case study for insomnia.
296 00:37:02.380 ⇒ 00:37:07.260 Uttam Kumaran: typically, like, Robert and I would have to go help them build that, but now that we have other people that can talk about the work.
297 00:37:07.520 ⇒ 00:37:17.669 Uttam Kumaran: And they’re great, and I… it’s, like, actually really, really easy. They just… they actually need a lot more support from our team to get more of our stories out about what we do, so….
298 00:37:17.760 ⇒ 00:37:18.380 Shreya Chowdhury: Mom.
299 00:37:18.380 ⇒ 00:37:18.770 Robert Tseng: Yeah.
300 00:37:18.770 ⇒ 00:37:19.330 Uttam Kumaran: Yeah.
301 00:37:19.330 ⇒ 00:37:24.480 Robert Tseng: The way that I see it is, like, you know, if you’re… if you’re a senior level, kind of, like.
302 00:37:25.040 ⇒ 00:37:26.690 Robert Tseng: Engineer analyst, like…
303 00:37:27.290 ⇒ 00:37:44.769 Robert Tseng: if you’re at a bigger organization, like, you don’t really get to share your point of view too much on things. Like, you have, like, just, like, a marketing team that just creates all the narratives around that organization. But we think part of, like, the opportunity for everyone that’s senior, that’s working with us.
304 00:37:45.060 ⇒ 00:37:50.699 Robert Tseng: You’re getting to build your own personal brand and, like, really put thought leadership out there.
305 00:37:50.770 ⇒ 00:38:00.950 Robert Tseng: sure, like, it’s under Brain Forge, and that’s, like, you know, if you say anything stupid, it’ll just make us look stupid, which is fine, but, like, you, you know, you’ll be able to get reps and…
306 00:38:00.950 ⇒ 00:38:19.190 Robert Tseng: like, yeah, you’ll be able to kind of grow thought leadership and, you know, for your own, kind of, the way that you market your own skill set and your knowledge, like, I think that’s… that’s kind of what all senior-level operators need to do in order to kind of keep going up, right? So, that’s why, you know.
307 00:38:19.360 ⇒ 00:38:24.599 Robert Tseng: If anything, like, our marketing team, they don’t have the chops to, like, actually create
308 00:38:25.050 ⇒ 00:38:41.239 Robert Tseng: like, the IDE stuff, like, they can do all the packaging and distribution, but, yeah, we’re kind of dependent on our senior folks to, like, be the ones who are pushing content forward, like, giving them the ideas, and …
309 00:38:41.240 ⇒ 00:38:46.180 Robert Tseng: Yeah, like, it’s… it’s kind of just part of everyone’s day-to-day at this point, so… Yeah.
310 00:38:50.440 ⇒ 00:38:51.120 Uttam Kumaran: Okay.
311 00:38:51.680 ⇒ 00:38:55.509 Uttam Kumaran: Cool. Alright, well, hit me with any other questions. …
312 00:38:55.810 ⇒ 00:38:58.140 Uttam Kumaran: But yeah, really excited to have you, this is great.
313 00:38:58.360 ⇒ 00:39:00.340 Shreya Chowdhury: I’m pumped.
314 00:39:00.840 ⇒ 00:39:03.189 Uttam Kumaran: Yeah, okay, cool. Thanks, everyone.
315 00:39:03.610 ⇒ 00:39:05.810 Robert Tseng: Alright, see ya. Bye.