Meeting Title: Brainforge Referral Strategy Discussion Date: 2025-08-15 Meeting participants: Bhuvan Prembabu, Hannah Wang, Uttam Kumaran
WEBVTT
1 00:00:17.530 ⇒ 00:00:18.630 Hannah Wang: Hello.
2 00:00:20.000 ⇒ 00:00:22.480 Bhuvan Prembabu: Aye. So….
3 00:00:24.480 ⇒ 00:00:25.090 Hannah Wang: Sorry.
4 00:00:26.420 ⇒ 00:00:27.080 Hannah Wang: Yes.
5 00:00:27.670 ⇒ 00:00:28.450 Bhuvan Prembabu: Okay.
6 00:00:29.500 ⇒ 00:00:34.320 Bhuvan Prembabu: Is UTAM joining on this call, too, or is it just the two of us?
7 00:00:34.570 ⇒ 00:00:38.310 Hannah Wang: I think he should be joining. He accepted the invite.
8 00:00:40.140 ⇒ 00:00:45.169 Bhuvan Prembabu: Okay, … One sec, I couldn’t hear you.
9 00:00:50.030 ⇒ 00:00:54.600 Bhuvan Prembabu: Okay. I’m sorry about that. What were you saying? Is he joining, or…?
10 00:00:54.600 ⇒ 00:00:58.369 Hannah Wang: Yeah, I think so. He accepted the invite, so he should be coming.
11 00:00:58.760 ⇒ 00:01:10.709 Bhuvan Prembabu: Got it. Just wanted to give you, just giving you a heads up, I’m actually on the road right now, so I can’t access anything online, but, and I actually have my daughter and family with me, so if you hear anything.
12 00:01:10.890 ⇒ 00:01:13.270 Bhuvan Prembabu: Just wanted to let you know beforehand, but ….
13 00:01:13.270 ⇒ 00:01:14.170 Hannah Wang: No worries.
14 00:01:15.170 ⇒ 00:01:16.949 Bhuvan Prembabu: What’s your role with Brainforge?
15 00:01:18.050 ⇒ 00:01:34.289 Hannah Wang: I work… or I do design here. I’m also helping with the marketing team, and then I’m also helping with partnerships, so I don’t know what that role is called, but I just kind of do all the things here.
16 00:01:34.690 ⇒ 00:01:35.660 Bhuvan Prembabu: Alright, nice.
17 00:01:36.620 ⇒ 00:01:39.600 Hannah Wang: Are you guys heading somewhere for the weekend?
18 00:01:40.040 ⇒ 00:01:45.520 Bhuvan Prembabu: No, it’s, I have to take my daughter to a doctor’s appointment, and we’re sending back home right now.
19 00:01:45.940 ⇒ 00:01:46.829 Hannah Wang: I think.
20 00:01:47.960 ⇒ 00:01:49.949 Hannah Wang: Where are you based in?
21 00:01:49.950 ⇒ 00:01:50.940 Bhuvan Prembabu: We’re in Austin.
22 00:01:51.360 ⇒ 00:01:57.549 Hannah Wang: Oh, okay. Oh, I figured. Yeah, that makes sense, because Utron’s there, so… That makes sense.
23 00:01:57.710 ⇒ 00:01:58.540 Bhuvan Prembabu: Yeah.
24 00:02:00.560 ⇒ 00:02:03.820 Hannah Wang: Let me ping him….
25 00:02:06.440 ⇒ 00:02:07.240 Bhuvan Prembabu: work.
26 00:02:27.900 ⇒ 00:02:30.350 Uttam Kumaran: Hello! Sorry.
27 00:02:30.790 ⇒ 00:02:32.020 Uttam Kumaran: Hi, Bear.
28 00:02:32.540 ⇒ 00:02:36.720 Uttam Kumaran: There’s a lot of drama right now, so I’m just kind of distracted.
29 00:02:39.220 ⇒ 00:02:41.480 Bhuvan Prembabu: Yeah, they can meet Friday, I think.
30 00:02:45.280 ⇒ 00:02:46.090 Bhuvan Prembabu: Hello?
31 00:02:47.700 ⇒ 00:02:48.989 Uttam Kumaran: Wait, say that again?
32 00:02:49.470 ⇒ 00:02:54.249 Bhuvan Prembabu: I’m saying, you can’t make it an easy Friday for you, you always make things difficult, right?
33 00:02:55.510 ⇒ 00:03:08.719 Uttam Kumaran: No, dude, it’s… yeah, it’s definitely me making it difficult. Okay, so I… yeah, I wanted to kind of get the three of us together, so, Hannah, this is Bhavin. Bhavin is a really, really long time.
34 00:03:08.780 ⇒ 00:03:21.059 Uttam Kumaran: friend of mine, like, kind of, like, a forever friend of mine. I’ve known him since I was, like, 1 years old. Yeah, we grew up, here in the Bay Area. I’m actually at home, but man, I’m in San Ramon.
35 00:03:21.060 ⇒ 00:03:21.530 Bhuvan Prembabu: Oh, you are.
36 00:03:21.530 ⇒ 00:03:26.450 Uttam Kumaran: Yeah, I’m in California for just, like, the weekend. We’re going camping.
37 00:03:26.540 ⇒ 00:03:41.709 Uttam Kumaran: But yeah, I’ve, you know, he’s been sort of following our business, and he has done a lot of work in both health, you know, on the, like, clinic hospital side, as well as in law. And so, you know.
38 00:03:41.910 ⇒ 00:03:56.749 Uttam Kumaran: you know, he’s got his hands in, multiple pieces, and always looking for, you know, the next dollar. So I was kind of telling him about some of our referral things that we’re doing, and, you know, I think he speaks to a lot of folks that
39 00:03:56.750 ⇒ 00:04:08.090 Uttam Kumaran: could fit into our IP, you know, both on the data side, but also, I think, on the AI side. So really, like, goal for this meeting is maybe just to…
40 00:04:08.150 ⇒ 00:04:11.029 Uttam Kumaran: Sort of share with him a little about, …
41 00:04:11.150 ⇒ 00:04:23.929 Uttam Kumaran: you know, kind of, like, the types of folks that he’s meeting on a weekly or monthly basis, you know, and Bovin, if it’s… I probably over in terms of legal and else, so we can probably do…
42 00:04:24.270 ⇒ 00:04:37.470 Uttam Kumaran: what those types of companies are, even get a couple of examples, and then we can start to, do a couple things. So one, I want to make sure that, you know, he’s, you know, signed and can…
43 00:04:37.810 ⇒ 00:04:42.970 Uttam Kumaran: But also that we’re helping him do that, so anything in terms…
44 00:04:43.110 ⇒ 00:04:51.970 Uttam Kumaran: talking points. But then also just want to get you connected with people in the company so you can, you know, learn more about what
45 00:04:52.400 ⇒ 00:04:54.630 Uttam Kumaran: like a gold service, so I think…
46 00:04:54.910 ⇒ 00:04:58.060 Uttam Kumaran: We’ll take a little bit of time to sort of…
47 00:04:58.350 ⇒ 00:05:00.409 Uttam Kumaran: At all the talking points, but of course.
48 00:05:00.800 ⇒ 00:05:10.859 Uttam Kumaran: So, I just want to kind of, like, make the introduction, we can start Slack channels and stuff, but just, yeah, see how we can make some money together, so….
49 00:05:12.870 ⇒ 00:05:14.180 Bhuvan Prembabu: Yeah, no, that sounds great.
50 00:05:15.720 ⇒ 00:05:20.290 Bhuvan Prembabu: Yeah, so, boy, let me see here… So…
51 00:05:21.930 ⇒ 00:05:25.369 Bhuvan Prembabu: So yeah, so Hannah, so I… what I do…
52 00:05:25.900 ⇒ 00:05:34.980 Bhuvan Prembabu: I do marketing, like, on the ground in Austin for a lot of emergency rooms, specifically for a private EMS company.
53 00:05:35.250 ⇒ 00:05:48.400 Bhuvan Prembabu: I’m also in real estate, but… so I do have a lot of opportunity to go and talk to these businesses that, you know, could benefit from AI services or data analytics. I know before…
54 00:05:49.070 ⇒ 00:05:57.939 Bhuvan Prembabu: a couple months ago, one of the ERs tried something out with some data analytics, I don’t know to what extent, so…
55 00:05:58.050 ⇒ 00:06:13.889 Bhuvan Prembabu: There’s some opportunity, for sure. I think for me, I mean, I’m not gonna be, like, you know, 9 to 5, full-time doing stuff for Brainforge, just like, if an opportunity comes my way where I think a connection should be made, I’ll make that connection. But in order to do that, I just need talking points.
56 00:06:14.110 ⇒ 00:06:21.039 Bhuvan Prembabu: data and any info, graphics, or visually appealing elements that I can pitch.
57 00:06:21.300 ⇒ 00:06:22.400 Bhuvan Prembabu: I’ll trade him.
58 00:06:22.910 ⇒ 00:06:33.410 Bhuvan Prembabu: If I get all that, and if I could just, you know, information dump on them, answer their questions, and I set up a meeting with the job, or whatever that works, then…
59 00:06:33.670 ⇒ 00:06:35.330 Bhuvan Prembabu: You know, we just kind of go from there.
60 00:06:36.850 ⇒ 00:06:40.790 Hannah Wang: Yeah, we have, like, a Notion page, …
61 00:06:41.750 ⇒ 00:06:46.840 Hannah Wang: Basically, kind of detailing out everything that you might need from us, from…
62 00:06:47.150 ⇒ 00:07:01.150 Hannah Wang: from, like, what Brainforge is to, like, expectations, and also, like, resources. So, the sales assets, basically, that you’re kind of wanting, we have links to those as well, so I’ll share that Notion page with you.
63 00:07:01.180 ⇒ 00:07:13.399 Hannah Wang: Over email, or if we want to hop on, like, a Slack Connect or something, whatever communication channel is best for you. And then in that Notion doc, there’s also, like, referral templates,
64 00:07:13.400 ⇒ 00:07:28.120 Hannah Wang: I’m, like, reading through it. I don’t know if it’s entirely right, so I’m gonna check with Utam and his business partner first before sending that over to you. But basically there’s, like, an email template that you can just
65 00:07:28.200 ⇒ 00:07:41.540 Hannah Wang: send, and also, like, a LinkedIn or text version, too. So, I’ll send that over, and you can take a look, and if there’s anything missing or any other things that could be helpful, I can send that over to you as well.
66 00:07:41.660 ⇒ 00:07:42.330 Hannah Wang: ….
67 00:07:42.330 ⇒ 00:07:49.199 Bhuvan Prembabu: Do you have any… if you have any data with current healthcare provider partners or clients that you have.
68 00:07:49.760 ⇒ 00:07:53.020 Bhuvan Prembabu: That is gonna be helpful.
69 00:07:53.720 ⇒ 00:07:54.309 Bhuvan Prembabu: Okay, ma’am.
70 00:07:54.310 ⇒ 00:07:58.280 Uttam Kumaran: Yeah, so Hannah, we can talk about probably, like, some of the work we’re doing for Eden.
71 00:07:58.280 ⇒ 00:07:58.630 Hannah Wang: Yeah.
72 00:07:58.630 ⇒ 00:08:13.660 Uttam Kumaran: I know Robert has some past health work, so we can share all of that. In terms of legal, like, what are the types of folks that you’re talking to there, or you kind of have contacts into that you think would be
73 00:08:13.780 ⇒ 00:08:18.880 Uttam Kumaran: either willing to take a call, or… Yeah. …or, like, willing to do an intro, like, yeah.
74 00:08:20.430 ⇒ 00:08:38.140 Bhuvan Prembabu: Yeah, I think… so you’re gonna have to look at, like, mid-growth firms, for sure. Like, when we first had this conversation, I thought we can go and tap into solo practitioners, but based on the… based on your, you know, tech and tequila talk, and just kind of going over, like, what your target…
75 00:08:38.789 ⇒ 00:08:50.790 Bhuvan Prembabu: like, you know, client is. A lot of these solo practitioners, like, single, like, or solo, or maybe, like, you know, the ones with two attorneys, like, they don’t have the revenue that you’re looking for.
76 00:08:50.790 ⇒ 00:08:51.570 Uttam Kumaran: Sure.
77 00:08:51.570 ⇒ 00:09:01.270 Bhuvan Prembabu: So you’re more likely gonna be targeting, you know, places, maybe not like a Wainwright, because they’re more, like, state-based, but…
78 00:09:01.550 ⇒ 00:09:08.020 Bhuvan Prembabu: Let’s say a Carlson law firm. That’s, local only to, like, illeen.
79 00:09:08.140 ⇒ 00:09:13.709 Bhuvan Prembabu: Round Rock, Georgetown, and Austin, right? So I think a firm like that…
80 00:09:14.180 ⇒ 00:09:21.980 Bhuvan Prembabu: Where, you know, it’s still owned by one person, but still has that kind of big firm mentality, that could be an option to target.
81 00:09:21.980 ⇒ 00:09:28.479 Uttam Kumaran: And, like, if you could talk, let’s just take that example, like, what would be the way in, or, like, what’s the playing?
82 00:09:30.500 ⇒ 00:09:40.389 Bhuvan Prembabu: I mean, honestly, like, the way in is gonna be difficult, just because, one, like, you’re pitching a service that, realistically, they need, but they don’t want to buy.
83 00:09:40.390 ⇒ 00:09:41.140 Uttam Kumaran: Yes.
84 00:09:41.330 ⇒ 00:09:53.369 Bhuvan Prembabu: And it’s also a service that, like, they can… they can kind of argue, saying, oh, our current CRM can do something like that, but, like, it’s not. The current CRM for them could probably be, like.
85 00:09:53.610 ⇒ 00:09:58.720 Bhuvan Prembabu: Pull up a report, and that’s it, but it won’t answer those inadequacy like you’re trying to do.
86 00:09:58.720 ⇒ 00:10:02.819 Uttam Kumaran: Yeah. And I think for law, like, the biggest inadequacies are just, like.
87 00:10:02.900 ⇒ 00:10:11.060 Bhuvan Prembabu: Where is the replacement? So, like, a personal injury, like, if the patient’s being sent to, like, 5 different, you know, healthcare…
88 00:10:11.280 ⇒ 00:10:17.320 Bhuvan Prembabu: Facilities in the course of his pace, like, Keeping a pulse on that.
89 00:10:17.520 ⇒ 00:10:22.949 Bhuvan Prembabu: keeping a pulse on the medical bills, like, if all of that can be…
90 00:10:23.330 ⇒ 00:10:27.860 Bhuvan Prembabu: pulled up an attorney’s fingertips quickly, like, that’s… that’s what they need.
91 00:10:28.120 ⇒ 00:10:32.879 Bhuvan Prembabu: But to get into the firms, that’s gonna be tough, because…
92 00:10:33.490 ⇒ 00:10:38.809 Bhuvan Prembabu: If you just walk into… if you just, you know, cold call or walk into a firm.
93 00:10:38.910 ⇒ 00:10:48.349 Bhuvan Prembabu: 9 times out of 10, the gatekeeper, like, you know, the 20-year-old legal assistant at the front desk or receptionist is gonna be like, oh, yeah, they’re busy, we don’t need that.
94 00:10:48.650 ⇒ 00:10:50.840 Uttam Kumaran: So I guess, like, what, like, …
95 00:10:51.420 ⇒ 00:11:03.360 Uttam Kumaran: what’s, like, important to them? Like, are they interested in seeing that we worked with past legal firms? Like, are they interested in saving money? Are they interested in, like, what is the, like, what are the core KPIs for those folks?
96 00:11:04.640 ⇒ 00:11:09.990 Bhuvan Prembabu: Yeah, so definitely… Success stories for past legal.
97 00:11:10.590 ⇒ 00:11:21.850 Bhuvan Prembabu: and time-saving measures for their staff. Like, the biggest things for the attorney’s firms, like, I don’t want… they don’t want to be spending, overhead costs on… on…
98 00:11:22.660 ⇒ 00:11:26.050 Bhuvan Prembabu: Operations. You know, dicking around.
99 00:11:26.050 ⇒ 00:11:26.800 Uttam Kumaran: Non-billables.
100 00:11:26.800 ⇒ 00:11:37.519 Bhuvan Prembabu: Yeah, exactly, exactly. So, to them, it’s all about managing, you know, their staff’s time and making sure they get their stuff done quickly and efficiently.
101 00:11:38.050 ⇒ 00:11:45.289 Bhuvan Prembabu: So if you can come in there and be like, look, I can come in and save your employees, you know, like.
102 00:11:45.880 ⇒ 00:11:47.640 Bhuvan Prembabu: 10 hours a month.
103 00:11:47.910 ⇒ 00:12:01.910 Bhuvan Prembabu: just by streamlining and officiating the process, put that 10 hours a month in a dollar figure, 10 hours a month per employee, and how many employees you have per month, you’re saving X amount of money just by time saving.
104 00:12:02.330 ⇒ 00:12:03.510 Bhuvan Prembabu: Okay.
105 00:12:03.510 ⇒ 00:12:10.919 Uttam Kumaran: And then in terms of, like, those specific operations, like, are you… like, do you think you know enough to talk to each of those? Because…
106 00:12:10.920 ⇒ 00:12:33.839 Uttam Kumaran: what we can do is, like, we have a lot of different AI demos, but I want to make them specific to law. And so, if you can articulate, like, hey, like, 10 hours a month always goes to, like, this… these, like, 10 processes, I can take 2 or 3 of them, create demos, and create… literally create, like, a case study around it that’s very hyper-specific to law.
107 00:12:34.030 ⇒ 00:12:50.400 Uttam Kumaran: So, like, has all the law jargon, it’s, like, it explains the current process and how we augment it with AI. If you’re aware of a couple of those, we could also do, like, 30 minutes or something next week, where I’ll just, like, listen to you, walk through those, and then we’ll go build those case studies out.
108 00:12:51.490 ⇒ 00:12:58.200 Bhuvan Prembabu: Yeah, I mean, I think… I think I, like, off the top of my head, I’m sure there’s a couple things I can pinpoint as, like.
109 00:12:58.340 ⇒ 00:13:06.680 Bhuvan Prembabu: for, for that, but I can always just reach out to my attorney buddy, you know, he, he does, he, he, he, …
110 00:13:06.780 ⇒ 00:13:16.190 Bhuvan Prembabu: he’s like, what do you call it, like, a straight shooter. No bullshit, he’ll tell you exactly what he wants and what he needs. Okay. So that kind of person would be good, and he’s been doing this for, you know.
111 00:13:16.190 ⇒ 00:13:28.619 Uttam Kumaran: So maybe it’s also good that, like, he… if he’s a friendly, then maybe we can run all of our stuff by him, too. Like, we… we can do a meeting where we just… hey, like, let’s… if we were to role-play a pitch with you.
112 00:13:28.620 ⇒ 00:13:38.849 Uttam Kumaran: Or if you can give us feedback on all of our materials. I mean, one is, like, that’s a great way to, like, maybe he’ll buy our stuff, but second, it’s just an insider that can give us feedback.
113 00:13:39.310 ⇒ 00:13:56.639 Bhuvan Prembabu: I think that’s a good idea, and I think he’s open to that. Because I mentioned, like, hey, BrainForge might be something I can look into, because he said that he has, like, CRM tools that he’s paying for that he’s not even using, because he doesn’t know how to use it, or doesn’t have the data to use it. And I’m like, well, that’s where, you know, that’s where they can come in and kind of fix that for you.
114 00:13:56.770 ⇒ 00:14:03.090 Bhuvan Prembabu: But yeah, we can definitely do that. And, … what was I gonna say?
115 00:14:04.210 ⇒ 00:14:05.430 Bhuvan Prembabu: …
116 00:14:06.620 ⇒ 00:14:13.169 Bhuvan Prembabu: Yeah, but I mean, like, the attorney market is niche. You definitely have to have the specific to attorney, like.
117 00:14:13.170 ⇒ 00:14:17.639 Uttam Kumaran: Yeah, yeah, like, we’re not gonna… we’re gonna come in just completely focused on that. ….
118 00:14:17.650 ⇒ 00:14:20.470 Bhuvan Prembabu: With all of our materials and things, so, okay.
119 00:14:20.840 ⇒ 00:14:29.110 Uttam Kumaran: And then, in the health world, like, maybe we can talk through a similar exercise, like, now that you kind of know the size of the folks that we’re going after, like.
120 00:14:29.650 ⇒ 00:14:38.819 Uttam Kumaran: you know, what do you think… who… like, what kind of companies… that’s where I don’t have, like, a ton of personal background. Like, we’ve worked with a couple companies, but it’s so vast.
121 00:14:38.890 ⇒ 00:14:41.340 Bhuvan Prembabu: Like, where do you think the opportunities….
122 00:14:41.460 ⇒ 00:14:43.810 Uttam Kumaran: Are there, and is it similar, like…
123 00:14:44.050 ⇒ 00:14:46.490 Uttam Kumaran: Kind of pitch, or, like, what do you think?
124 00:14:48.290 ⇒ 00:14:49.280 Uttam Kumaran: I’m fished.
125 00:14:49.280 ⇒ 00:14:56.120 Bhuvan Prembabu: … That’s a good question. I mean, I think for… so, for…
126 00:14:57.150 ⇒ 00:15:00.890 Bhuvan Prembabu: Let’s just take, like, a private, …
127 00:15:01.730 ⇒ 00:15:04.130 Bhuvan Prembabu: primary care group, right? Like, I think…
128 00:15:04.680 ⇒ 00:15:07.160 Bhuvan Prembabu: Or they say, no, this is the…
129 00:15:07.800 ⇒ 00:15:13.740 Bhuvan Prembabu: We are. I mean, for them… It’s about efficiency and…
130 00:15:15.790 ⇒ 00:15:23.295 Bhuvan Prembabu: So, like, their whole, their whole thing, like, as a private healthcare institution, it’s all about finding …
131 00:15:24.920 ⇒ 00:15:28.159 Bhuvan Prembabu: It’s all about getting, like, a…
132 00:15:28.280 ⇒ 00:15:29.950 Bhuvan Prembabu: I don’t know, how would you say it?
133 00:15:30.110 ⇒ 00:15:34.490 Bhuvan Prembabu: … I just can’t….
134 00:15:34.490 ⇒ 00:15:36.740 Uttam Kumaran: Return of the hour, or whatever.
135 00:15:37.680 ⇒ 00:15:39.419 Bhuvan Prembabu: Yeah, so when I went to…
136 00:15:39.600 ⇒ 00:15:45.069 Bhuvan Prembabu: When I saw this ER try to test out this analytics company back, like, a couple months ago.
137 00:15:45.360 ⇒ 00:15:47.979 Bhuvan Prembabu: Which then ended up never going with, …
138 00:15:48.580 ⇒ 00:16:02.569 Bhuvan Prembabu: You know, they… it was… it was more about how can we capture our new patient intake information quickly? How can we get, you know, people waiting in our lobby to fill in their paperwork?
139 00:16:02.680 ⇒ 00:16:18.220 Bhuvan Prembabu: and get that data over to our systems immediately? And then, how can we increase our numbers? Because a lot of these private ERs are struggling right now. You know, they should be seeing, like, on average, like, 50 to 60 patients a day.
140 00:16:18.450 ⇒ 00:16:22.289 Bhuvan Prembabu: … And they’re just not hitting those numbers, so…
141 00:16:22.670 ⇒ 00:16:28.240 Bhuvan Prembabu: There… there are a lot of the private institutions, they’re… that’s their worry, and that’s their goal.
142 00:16:28.400 ⇒ 00:16:29.170 Bhuvan Prembabu: ….
143 00:16:29.940 ⇒ 00:16:32.040 Uttam Kumaran: What do you think about, like…
144 00:16:32.390 ⇒ 00:16:36.420 Uttam Kumaran: Do you think about these, like, sort of private, …
145 00:16:36.690 ⇒ 00:16:42.340 Uttam Kumaran: Like, centralized care, like, one medical… These, like.
146 00:16:42.690 ⇒ 00:16:46.089 Uttam Kumaran: So, one medical background working with them.
147 00:16:47.290 ⇒ 00:16:50.569 Bhuvan Prembabu: Yeah, One Medical, I think, is gonna be a good opportunity for you.
148 00:16:50.710 ⇒ 00:16:55.689 Bhuvan Prembabu: Because if you can get into one medical, like, you got into the whole nation.
149 00:16:55.800 ⇒ 00:17:01.089 Bhuvan Prembabu: I mean, now that one medical’s partnered with Amazon, too, like, I mean, you’re gonna see a lot more…
150 00:17:01.440 ⇒ 00:17:08.540 Bhuvan Prembabu: But there’s the thing, too, if one medical is partnered with Amazon, does Amazon already doing all that stuff for them? True. I don’t know.
151 00:17:08.540 ⇒ 00:17:15.969 Uttam Kumaran: more of it is, like, an example of, like, in Austin, for example, I’m seeing, like, in Mueller, there’s a lot of specialized
152 00:17:17.390 ⇒ 00:17:21.629 Uttam Kumaran: You know, like, private care things popping up.
153 00:17:21.640 ⇒ 00:17:23.619 Bhuvan Prembabu: Like, ….
154 00:17:23.950 ⇒ 00:17:36.790 Uttam Kumaran: all types of these, like, where they’re definitely billing insurance for some stuff, but, they’re… maybe they have a couple of stores, you know? Like, I don’t know if you’ve had any interactions with those types of…
155 00:17:36.920 ⇒ 00:17:38.649 Uttam Kumaran: A folks, or not.
156 00:17:40.390 ⇒ 00:18:00.179 Bhuvan Prembabu: Not necessarily, no, I don’t think so. Not off the top of my head. I’m sure I might have, but not that I can remember. But I’ll think about that and see if I have any information. What I just thought about, too, not just, like, you know, the hospitals, the private hospitals, but, like, look into, …
157 00:18:00.820 ⇒ 00:18:08.060 Bhuvan Prembabu: pharmacies, like, the private pharmacies, and … Surgery centers, like…
158 00:18:08.200 ⇒ 00:18:21.519 Bhuvan Prembabu: Well, the attorney that I mentioned with you, Jeff Beela, he’s the one that we can probably, like, test drive the program with. His girlfriend, or wife, or whatever, is the director for the surgery center in Westlake.
159 00:18:21.780 ⇒ 00:18:27.020 Bhuvan Prembabu: That does a lot of pain management and ortho surgeries, and they, they book….
160 00:18:27.020 ⇒ 00:18:27.640 Uttam Kumaran: Okay.
161 00:18:27.640 ⇒ 00:18:36.080 Bhuvan Prembabu: like, crazy, and they bring in money like crazy, right? So, that kind of op… those kind of, ….
162 00:18:36.080 ⇒ 00:18:40.559 Uttam Kumaran: But now you need a referral from, like, your primary care, and they’re just a center.
163 00:18:41.210 ⇒ 00:18:56.780 Bhuvan Prembabu: Yeah, so that’s… they’re just a center, right? They’re a center that orthopedists, surgeons, doctors can book time in to go do their surgical services for the patients. Or let’s say, like, like, for example, like,
164 00:18:57.200 ⇒ 00:19:14.230 Bhuvan Prembabu: in Killeen, in AdventHealth Killeen, there’s a surgery center that we, in the pain management world, for the doctors that live in South Austin, if they have patients that live out in Killeen, we can book a time to go to that surgery center, you know, pay them X amount of money, whatever, it’s all paid by insurance, and…
165 00:19:14.320 ⇒ 00:19:24.230 Bhuvan Prembabu: And do that. So, vice versa, there’s a lot of private surgery centers, especially Westlake, South Austin, and North Austin. There’s a couple out there.
166 00:19:26.840 ⇒ 00:19:31.459 Uttam Kumaran: Do you know anything about how they buy, like, technology or technology services at all?
167 00:19:33.090 ⇒ 00:19:39.410 Bhuvan Prembabu: No idea. No, no idea. I know, like, when I was with, when I was with Ascent Payne.
168 00:19:39.630 ⇒ 00:19:41.130 Bhuvan Prembabu: The…
169 00:19:41.770 ⇒ 00:19:49.510 Bhuvan Prembabu: I guess I had, like, a director or, like, a COO or whatever of the surgery center while they’re, like, while they’re trying to build it right now.
170 00:19:49.640 ⇒ 00:20:00.000 Bhuvan Prembabu: And so she’s the one who’s kind of making those decisions if, like, this is something they should look into or anything like that, so… I… honestly, I don’t think there’s, like, a really, like, …
171 00:20:00.130 ⇒ 00:20:07.909 Bhuvan Prembabu: systematic approach in how these places get tech services, if they do at all. Okay. It just depends on….
172 00:20:07.910 ⇒ 00:20:11.760 Uttam Kumaran: who’s out there, who owns it, and who’s receptive to the idea, I guess.
173 00:20:12.340 ⇒ 00:20:28.480 Uttam Kumaran: Yeah, so our primary, you know, would be, like, folks that have… maybe either as a one place they’re doing a lot of business, but usually if they have two or three shops, and they’re starting to scale, that’s where, like, data and reporting and sort of the opportunity for AI is really big.
174 00:20:28.620 ⇒ 00:20:35.860 Uttam Kumaran: So, like, those are the people that we’d probably be targeting. But probably similar, we have to work on, like, what is the really clear use case
175 00:20:36.150 ⇒ 00:20:40.530 Uttam Kumaran: You know, so we really put, like, a really good leg forward.
176 00:20:40.760 ⇒ 00:20:41.610 Uttam Kumaran: …
177 00:20:41.930 ⇒ 00:20:48.669 Uttam Kumaran: Because, like, one thing that I’m finding is, like, just by saying, like, we do AI stuff, and we’ve been doing it a while, we can get a meeting.
178 00:20:48.920 ⇒ 00:20:54.360 Uttam Kumaran: But where we tend to lose people is if we’re not specific with, like.
179 00:20:54.870 ⇒ 00:20:59.270 Uttam Kumaran: Where it could help their business, because they come in, like, We just need help.
180 00:20:59.480 ⇒ 00:21:07.790 Uttam Kumaran: You tell us, like, where it can be used, and we’re gonna need, like, several… that’s… that, like, is part of the work we do, is to find out
181 00:21:07.890 ⇒ 00:21:19.400 Uttam Kumaran: like, where in their business the opportunity is. But we need to come to the table with, like, here are some, like, things that we can do that we know, and so they’re like, okay, cool, like, these guys know what they’re talking about.
182 00:21:19.550 ⇒ 00:21:25.030 Uttam Kumaran: I get that they don’t know enough about our business up front to sort of…
183 00:21:25.290 ⇒ 00:21:30.039 Uttam Kumaran: Give us the perfect roadmap, but that’s part of the work we do, is discovery.
184 00:21:30.220 ⇒ 00:21:34.439 Uttam Kumaran: … So, like, that’s kind of the approach, is, like, I think…
185 00:21:34.740 ⇒ 00:21:47.479 Uttam Kumaran: if we can come to the table with, like, hey, here are the, you know, AI opportunities that we found with similar customers, and here’s the ROI of some of those, would you be open to talking about this or others that we can discover in your business?
186 00:21:48.050 ⇒ 00:21:55.659 Uttam Kumaran: And, like, you can also, you know, because I’m there, I think there’s a good shot at us getting something. And this is also, like, something that we can…
187 00:21:56.210 ⇒ 00:22:00.319 Uttam Kumaran: This is where, you know, the value of having you is also your back.
188 00:22:00.670 ⇒ 00:22:08.660 Uttam Kumaran: So one thing that we can do on materials, or as part of emails, or outbound, is reference you and your background.
189 00:22:09.770 ⇒ 00:22:10.960 Uttam Kumaran: I’m sort of already that.
190 00:22:11.350 ⇒ 00:22:17.160 Uttam Kumaran: And then we… Yeah, we just try to see what hits.
191 00:22:18.260 ⇒ 00:22:20.030 Bhuvan Prembabu: Yeah, I agree. Okay.
192 00:22:22.860 ⇒ 00:22:24.300 Uttam Kumaran: …
193 00:22:25.360 ⇒ 00:22:39.520 Uttam Kumaran: Okay, cool, so kind of, like, the… the typical way that we do this is we start a Slack channel with, like, all of our referral folks. You don’t have to check it, like, so often, but just a way for us to centralize, like, everything.
194 00:22:39.520 ⇒ 00:22:48.509 Uttam Kumaran: I think, Hannah, we have kind of, like, probably more than enough action items on our side in terms of, like, things to build, like, materials-wise, so that’s probably…
195 00:22:48.670 ⇒ 00:22:54.600 Uttam Kumaran: on us, and I know you’re out next week, so this can be something over the next few weeks that we kind of iterate on.
196 00:22:55.390 ⇒ 00:22:56.060 Hannah Wang: Okay.
197 00:22:56.370 ⇒ 00:22:57.140 Hannah Wang: Yeah.
198 00:22:57.140 ⇒ 00:23:06.589 Bhuvan Prembabu: Yeah, yeah, I mean, I think… so, yeah, if you’re… if you’re out next week, I think, Utam, you and I can kind of… kind of go over a specific, …
199 00:23:07.200 ⇒ 00:23:13.489 Bhuvan Prembabu: stress points for these businesses that you can then develop, like, a pitch deck or a data….
200 00:23:13.490 ⇒ 00:23:14.150 Uttam Kumaran: Of course.
201 00:23:14.150 ⇒ 00:23:20.039 Bhuvan Prembabu: or case studies for other partners that you’ve worked for. If we can answer, like.
202 00:23:20.390 ⇒ 00:23:23.519 Bhuvan Prembabu: Let’s take medical and answer, like.
203 00:23:23.770 ⇒ 00:23:30.449 Bhuvan Prembabu: Two questions on the patient side, two questions on the admin side of what the most, you know.
204 00:23:30.670 ⇒ 00:23:42.329 Bhuvan Prembabu: critical stress points for those people are, then I think if we can get case studies for that, we can answer any questions they have. And vice versa for… same thing for attorneys, I can kind of…
205 00:23:42.400 ⇒ 00:24:00.530 Bhuvan Prembabu: jot down some ideas of what I think would be the biggest stressors for them, and then I could also reach out to Jeff, throughout the next week or so to figure out, you know, two or three points, and then, I’ll pass that along with you, or if you want to just hop on a call with Jeff, too, and introduce yourself, we can do that, too.
206 00:24:00.530 ⇒ 00:24:11.769 Uttam Kumaran: Yeah, yeah, yeah, I don’t care. I just want to make sure that when we talk to him, we’re maximizing, so, like, we’ll definitely… me and you will talk, and then get our stuff in order, if we feel comfortable to call him.
207 00:24:11.770 ⇒ 00:24:20.750 Uttam Kumaran: But I also, I want to leave him with materials at that point, so that he can, in case he wants to make any intros, or kind of consider it for his own stuff.
208 00:24:20.780 ⇒ 00:24:23.070 Uttam Kumaran: So, yeah, maybe we aim for that, and like…
209 00:24:23.380 ⇒ 00:24:32.560 Uttam Kumaran: probably, like, 3 weeks’ time. Next week, we meet, and then the week after, I’ll work with Hannah on putting some of these together. That’s all I need. I just need, like, kind of our discussion points, and then…
210 00:24:32.560 ⇒ 00:24:43.619 Uttam Kumaran: We use… we actually use AI and a bunch of stuff to help us write those case studies, so… and then they come out really, really, you know, well-designed, so it’ll be easy for us to forward those and send those along.
211 00:24:43.620 ⇒ 00:24:52.130 Bhuvan Prembabu: look into these companies, too, if you wanna… I mean, they’re a little outside the niche, but there are, …
212 00:24:52.620 ⇒ 00:25:02.750 Bhuvan Prembabu: So, a company called, like, Leading Reach, it’s actually based out of Austin. It’s Austin, originated here. I think the headquarters is still here in Austin.
213 00:25:02.930 ⇒ 00:25:13.549 Bhuvan Prembabu: But they are, like, a business-to-business referral network system for healthcare professionals from all aspects. You know, every single specialty…
214 00:25:13.970 ⇒ 00:25:15.350 Bhuvan Prembabu: primary
215 00:25:15.620 ⇒ 00:25:27.910 Bhuvan Prembabu: pharmacy, radiology, any… everything related to, like, a lot of… I wouldn’t say every single hospital is on it, but a good majority of them in Austin are on it.
216 00:25:28.110 ⇒ 00:25:32.780 Bhuvan Prembabu: So, if there’s any… if there’s any way you can explore a connection with
217 00:25:32.820 ⇒ 00:25:51.510 Bhuvan Prembabu: you know, with them, since they are local, we can probably do, like, a face-to-face and try to see if AI can work with their businesses, too. And there’s a lot of CRM companies that, you know, could probably benefit from AI assistance. I know, LeadingReach has partnered with, iNaira.
218 00:25:52.090 ⇒ 00:26:05.499 Bhuvan Prembabu: I think that… I don’t know what city they’re part of, but Inaira was, like, again, like, an AI automation integration with their… with Seek’s existing CRM platforms, and so they pitched that idea to us.
219 00:26:05.700 ⇒ 00:26:09.960 Bhuvan Prembabu: You know, to integrate, leading reach
220 00:26:10.290 ⇒ 00:26:15.310 Bhuvan Prembabu: to the current, like, ECW, which is, like, the big, …
221 00:26:15.620 ⇒ 00:26:18.440 Bhuvan Prembabu: a CRM platform for healthcare here.
222 00:26:18.840 ⇒ 00:26:26.659 Bhuvan Prembabu: So that integration, just by using AI automation, they were charging, you know, I think it was, like.
223 00:26:27.520 ⇒ 00:26:30.699 Bhuvan Prembabu: A thousand a month just to do that small thing, so…
224 00:26:31.490 ⇒ 00:26:35.049 Bhuvan Prembabu: There’s definitely an aspect, or there’s definitely a way over there, too.
225 00:26:35.050 ⇒ 00:26:45.049 Uttam Kumaran: Yeah, we have some experience now with, you know, electronic medical records and pharmacies. So maybe there is, like, a pharmacy thing that we can also look into. We’re working with….
226 00:26:45.050 ⇒ 00:27:01.149 Bhuvan Prembabu: There’s a lot… so Grand Avenue… there’s a pharmacy right off of Grand Avenue Park, way off my house, that’s, you know, it’s called Grand Avenue Pharmacy. They’re partnered with other small-time, little small clinics over here to, you know, to… to get a discounted rate for their.
227 00:27:01.150 ⇒ 00:27:01.590 Uttam Kumaran: Yeah.
228 00:27:01.590 ⇒ 00:27:04.090 Bhuvan Prembabu: Location, so that… that could be an option, too.
229 00:27:06.110 ⇒ 00:27:18.810 Bhuvan Prembabu: But I think we focus on, you know, healthcare, and specifically healthcare focus, for sure, and then the attorney focus, absolutely. And then, with those two, there’s, you know, like these little vendors that work
230 00:27:18.810 ⇒ 00:27:26.509 Bhuvan Prembabu: hand-in-hand with those businesses, I think we can target those in the future, or at least prep ourselves to look into those soon.
231 00:27:26.750 ⇒ 00:27:27.940 Uttam Kumaran: Cool. Okay.
232 00:27:28.830 ⇒ 00:27:32.779 Uttam Kumaran: Okay, perfect. Hannah, anything else we need to get?
233 00:27:34.230 ⇒ 00:27:40.529 Hannah Wang: I don’t… I think so. Just probably asking Rico to draft up that.
234 00:27:40.630 ⇒ 00:27:45.789 Hannah Wang: partner agreement, and then setting up the Slack, and then I think we should be go… good to go after that.
235 00:27:45.790 ⇒ 00:27:48.989 Uttam Kumaran: Okay. Yeah. Okay, perfect. Yeah, non-superocious, yeah.
236 00:27:49.310 ⇒ 00:27:57.369 Bhuvan Prembabu: Partner agreement, this kind of stuff, I mean, like, we talked about already, like, I’m only gonna be able to do what I can do, like, I’m not gonna, like, I’m not….
237 00:27:57.370 ⇒ 00:28:02.470 Uttam Kumaran: No, no, dude, the partner agreement is literally just purely, like, if you bring us business, we pay you. There’s no, like….
238 00:28:02.470 ⇒ 00:28:04.880 Bhuvan Prembabu: Okay. I don’t know if we have, like, a set, yeah.
239 00:28:04.880 ⇒ 00:28:05.369 Uttam Kumaran: I’ll be back.
240 00:28:05.700 ⇒ 00:28:08.839 Uttam Kumaran: It’s purely, like, a referral agreement. …
241 00:28:09.260 ⇒ 00:28:19.870 Uttam Kumaran: It’s… it’s also, like, I know you, so we don’t have to… it’s, like, not a huge rush. It basically just gives you, like, you have confidence that if you refer business to us, you’ll get paid. ….
242 00:28:19.940 ⇒ 00:28:20.620 Bhuvan Prembabu: Yeah.
243 00:28:20.620 ⇒ 00:28:22.109 Uttam Kumaran: Yeah, I gotcha. Yeah.
244 00:28:23.000 ⇒ 00:28:27.889 Bhuvan Prembabu: Yeah, no, sounds good. Well, I appreciate, you know, taking the time out of your time. Always good talking to you, Tedda.
245 00:28:27.890 ⇒ 00:28:28.510 Uttam Kumaran: Yeah, dude.
246 00:28:28.510 ⇒ 00:28:29.630 Bhuvan Prembabu: I appreciate it.
247 00:28:29.980 ⇒ 00:28:34.079 Uttam Kumaran: Okay. Are you back in… when are you back in town? I’ll be back Monday.
248 00:28:34.300 ⇒ 00:28:38.850 Bhuvan Prembabu: I was gonna say, my parents are here, but they’re flying out tomorrow, but….
249 00:28:38.850 ⇒ 00:28:41.729 Uttam Kumaran: And dude, this week has been horrible. Like, I….
250 00:28:41.730 ⇒ 00:28:44.040 Bhuvan Prembabu: I mean, same. It’s been rough as shit for.
251 00:28:44.040 ⇒ 00:28:47.170 Uttam Kumaran: Well, you’ve just started new stuff, right? Yeah.
252 00:28:47.710 ⇒ 00:28:58.030 Uttam Kumaran: Yeah, this has been, like, one of the tougher ones, for sure. But I’m going camping, we’re going to, like, somewhere, somewhere up north here, so it’s gonna be nice.
253 00:28:58.340 ⇒ 00:28:59.510 Bhuvan Prembabu: I… it’s good.
254 00:28:59.950 ⇒ 00:29:05.030 Bhuvan Prembabu: Yeah, well, when we get back, let’s, let’s kick it, and then, … Yeah, hang out.
255 00:29:05.030 ⇒ 00:29:06.580 Uttam Kumaran: Okay, okay, perfect. Alright.
256 00:29:06.580 ⇒ 00:29:07.850 Bhuvan Prembabu: Alright, good to meet you, Hannah. Thank you.
257 00:29:07.990 ⇒ 00:29:08.900 Hannah Wang: Yeah, nice evening. Thanks, everyone.