Meeting Title: Brainforge x FanSteak Project Sync Date: 2025-06-24 Meeting participants: Uttam Kumaran, Ben Steinberg
WEBVTT
1 00:01:10.290 ⇒ 00:01:11.210 Ben Steinberg: Yeah.
2 00:01:13.140 ⇒ 00:01:14.040 Uttam Kumaran: Yo!
3 00:01:17.350 ⇒ 00:01:18.600 Uttam Kumaran: What’s up? Dude.
4 00:01:21.610 ⇒ 00:01:23.200 Ben Steinberg: Today is a busy one, which is good.
5 00:01:23.200 ⇒ 00:01:23.790 Uttam Kumaran: Bye.
6 00:01:24.160 ⇒ 00:01:31.019 Ben Steinberg: It’s good. I just like I don’t know, man like I just feel like I work in such sprints sometimes where, like last night.
7 00:01:31.670 ⇒ 00:01:48.500 Ben Steinberg: I I coffee for the 1st time, like 3, 4 weeks yesterday, and then I was like wired last night where I was like. Oh, I haven’t done this in 4 weeks. I’ve been so lazy and just built out so much of our like the entire other side of the world. But it actually is interesting as we get the data together of
8 00:01:48.790 ⇒ 00:02:09.811 Ben Steinberg: our partnerships specifically when we’re giving coupon credits to these schools and they’re driving us users. But those coupon credits are gonna get turned into dollars at some point we’re partnered with them. It’s not like it’s a random athlete who doesn’t know about us, and that you know, chance of turning into dollars goes down.
9 00:02:10.983 ⇒ 00:02:17.550 Ben Steinberg: so basically, just kind of built like a content request form for the sales guys. So we have all the information we need for the coupon code.
10 00:02:17.550 ⇒ 00:02:17.970 Uttam Kumaran: Nice.
11 00:02:17.970 ⇒ 00:02:27.919 Ben Steinberg: Dynamics. Sometimes it’s 25 k, sometimes 50 k, 25. Is it restricted to the football team or the basketball team, or like shit like that, so
12 00:02:28.390 ⇒ 00:02:34.940 Ben Steinberg: built out that flow, built out like a little bit of a deck, figuring out like the best way to get content to athletes. So they actually post.
13 00:02:35.810 ⇒ 00:02:41.886 Ben Steinberg: And then, like, between you and me, it’s like, is that even valuable? These guys have, like a thousand followers who gives a fuck?
14 00:02:42.680 ⇒ 00:02:49.950 Uttam Kumaran: Yeah. I wonder if you can narrow down like, are they? Actually, maybe it’s better to give them a blurb to text, like to mass text. Their people versus like.
15 00:02:49.950 ⇒ 00:02:51.820 Ben Steinberg: I have that. I have that exactly.
16 00:02:52.165 ⇒ 00:02:52.510 Ben Steinberg: Okay.
17 00:02:52.510 ⇒ 00:02:56.889 Ben Steinberg: Guys from South Dakota State was literally dming his followers.
18 00:02:57.030 ⇒ 00:02:58.340 Uttam Kumaran: Yeah, I mean, that’s like.
19 00:02:58.674 ⇒ 00:03:13.040 Ben Steinberg: Been pushing is like just the share stuff should have a copy like, it’s pretty basic. But these guys are trying to build what we decided on yesterday. I don’t know if Alex mentioned it of like the Daily fantasy sports game.
20 00:03:13.230 ⇒ 00:03:13.640 Uttam Kumaran: Okay.
21 00:03:13.700 ⇒ 00:03:20.093 Ben Steinberg: We were kind of, I think, when we 1st spoke we were looking at like doing like 3 different games to build like this more premium model.
22 00:03:20.330 ⇒ 00:03:21.760 Uttam Kumaran: Of games at some point.
23 00:03:21.760 ⇒ 00:03:27.003 Ben Steinberg: Yeah, like, we’re we’re, we’re basically are building like multiple games. And
24 00:03:27.570 ⇒ 00:03:48.019 Ben Steinberg: Then yesterday, then, like, kind of shared that, we’re just gonna double like we’re gonna really focus in on the Daily Fantasy One. And that’s where the marketing, I think, will be less coupon driven. This all be like roadmap stuff, though, where it’s like less less coupon driven more like Utms, it’s going to be less of like a discount. Hey? Here’s free. 25 dude. I.
25 00:03:48.170 ⇒ 00:04:01.889 Ben Steinberg: People talk to the players, and no one like believe, like everyone’s so skeptical because it’s just such a weird offer. They’re like it feels too good to be true. So I think like having a game will make like play. To earn is a kind of more normalized thing than just.
26 00:04:03.120 ⇒ 00:04:04.013 Ben Steinberg: Here’s money.
27 00:04:04.460 ⇒ 00:04:04.980 Uttam Kumaran: Yeah.
28 00:04:05.221 ⇒ 00:04:10.778 Ben Steinberg: It’s not really like a discount, although, like I was the one who came up with that coupon strategy and almost regret it.
29 00:04:11.020 ⇒ 00:04:12.879 Uttam Kumaran: Why, but the coupon stuff is working right.
30 00:04:12.880 ⇒ 00:04:21.319 Ben Steinberg: It’s getting us free users. I I think our our quality is like extremely dog shit. I think it’s like 0 point 5% of people return to the site after 4 weeks.
31 00:04:21.320 ⇒ 00:04:26.339 Uttam Kumaran: But do you care about staking, or do you care about them like coming back? Because what is the retention mechanism.
32 00:04:26.960 ⇒ 00:04:27.900 Ben Steinberg: It’s not gambling.
33 00:04:27.900 ⇒ 00:04:28.470 Uttam Kumaran: Right.
34 00:04:28.470 ⇒ 00:04:30.290 Ben Steinberg: Stake, another player.
35 00:04:30.410 ⇒ 00:04:31.040 Uttam Kumaran: Yeah.
36 00:04:31.040 ⇒ 00:04:33.104 Ben Steinberg: Or to stake a
37 00:04:33.990 ⇒ 00:04:45.820 Ben Steinberg: stake another player, or to close your stake if it was unsuccessful, and put those funds on a different player like we had so many people stake. This guy made a meant he chose a different school. Barely anybody
38 00:04:46.420 ⇒ 00:04:47.890 Ben Steinberg: restaked those phones.
39 00:04:47.940 ⇒ 00:04:48.680 Uttam Kumaran: Hmm.
40 00:04:48.680 ⇒ 00:04:51.578 Ben Steinberg: We have emails like, how much can we really? Do? You know?
41 00:04:51.820 ⇒ 00:04:52.410 Uttam Kumaran: Yeah.
42 00:04:54.780 ⇒ 00:05:09.039 Uttam Kumaran: yeah, I don’t know. I feel like, but I feel like the coupon stuff is working. And so you just have to continue to enable that, and then track, and then just like double down on the people, and then dude one of those athletes who’s just turn into a brand ambassador for brain, for for fan steak, you know.
43 00:05:09.400 ⇒ 00:05:14.150 Ben Steinberg: Yeah, we’ve we’ve hired some guys to be like, you know, we’ll have all the nil rights like, put them.
44 00:05:14.150 ⇒ 00:05:14.689 Uttam Kumaran: Oh, nice!
45 00:05:14.690 ⇒ 00:05:20.516 Ben Steinberg: Creative and stuff like that. That’s part of the contract which is nice. And when we do spin up Facebook, we’ll have that.
46 00:05:21.770 ⇒ 00:05:25.980 Ben Steinberg: yeah, we’ll see. We’ll we’ll see. I mean, I’m just a little like, I think, like
47 00:05:26.600 ⇒ 00:05:44.609 Ben Steinberg: we can give coupon dollars and reward dollars away through the game. I don’t think like I think we need for users to sign up because they want to play the game, and it’s not just like, Hey, grandma, can you sign up. We need an extra $25 for our nephew. Which is kind of what it is now like. This friend’s family gamified thing.
48 00:05:44.780 ⇒ 00:05:45.569 Uttam Kumaran: Yeah, yeah.
49 00:05:45.820 ⇒ 00:05:49.560 Ben Steinberg: Yeah, it’s it’s cool, I think, like, I don’t know. I love fantasy football, so I feel like
50 00:05:49.700 ⇒ 00:05:58.734 Ben Steinberg: it’ll be a cool swing at it. I might hire this college kid who does this whole like college ambassador program, which is pretty cool. So yeah, things things are starting to move.
51 00:05:59.450 ⇒ 00:06:03.970 Ben Steinberg: I don’t know what like your time looks like, so let’s let’s try, and I guess, make the the most of it, and.
52 00:06:03.970 ⇒ 00:06:09.359 Uttam Kumaran: Yeah. So today, I just wanna make sure I have everything in one place like all your spreadsheets.
53 00:06:09.590 ⇒ 00:06:10.280 Ben Steinberg: Okay.
54 00:06:10.680 ⇒ 00:06:16.680 Uttam Kumaran: So pulling up my notes from the last meeting, and I’m just gonna make sure I get everything into.
55 00:06:36.530 ⇒ 00:06:39.140 Uttam Kumaran: Be cool. I have a bunch of them actually here.
56 00:06:39.600 ⇒ 00:06:40.300 Ben Steinberg: Awesome.
57 00:06:40.490 ⇒ 00:06:50.849 Ben Steinberg: You know, I’m actually meeting someone who’s like a product growth guy who’s like, very in the weeds of like product analytics and like user segmentation and stuff like that.
58 00:06:51.150 ⇒ 00:06:51.500 Uttam Kumaran: Okay.
59 00:06:51.500 ⇒ 00:06:57.880 Ben Steinberg: I already interviewed him and now meet I’m gonna meet him for like a coffee, to kind of continue the conversation in a couple of hours.
60 00:06:57.880 ⇒ 00:06:58.870 Uttam Kumaran: Oh, nice!
61 00:06:58.870 ⇒ 00:07:05.709 Ben Steinberg: I think it’s like just a good thing to have another internal stakeholder that can leverage some of the stuff that you’re building.
62 00:07:05.710 ⇒ 00:07:06.030 Uttam Kumaran: Yeah.
63 00:07:06.030 ⇒ 00:07:09.159 Ben Steinberg: Like. Try and bring up at least that we have, you know. Just get his kind of thought.
64 00:07:09.160 ⇒ 00:07:14.299 Uttam Kumaran: You guys probably have a good edge because it’s like sports, right? Like everybody. I. So we I told our team about it, and
65 00:07:14.530 ⇒ 00:07:18.639 Uttam Kumaran: the folks that like like sports like. Oh, no way like this is a cool company.
66 00:07:19.060 ⇒ 00:07:36.990 Ben Steinberg: Yeah, I think people, I think I do think just anything sports. Anyone who likes sports is just like, Oh, that’s cool. It’s sports. I like sports cool. I think, like, you know, it’s gonna come down to like the game mechanics. And then, like I, I just don’t think there’s like the biggest desire to help your team. But we can build the game such that you’re
67 00:07:37.260 ⇒ 00:07:39.909 Ben Steinberg: hurting your rival or taking funds at your rival.
68 00:07:39.910 ⇒ 00:07:40.880 Ben Steinberg: Yeah, yeah, yeah.
69 00:07:40.880 ⇒ 00:07:47.000 Ben Steinberg: like that really dude we we saw with a Kentucky sports radio. It’s 1 of our biggest coupon channels. You’ll see
70 00:07:47.410 ⇒ 00:07:50.250 Ben Steinberg: data cause cause some people. Well, some people.
71 00:07:50.250 ⇒ 00:07:50.640 Uttam Kumaran: Okay.
72 00:07:50.640 ⇒ 00:07:51.055 Ben Steinberg: But
73 00:07:51.650 ⇒ 00:07:58.139 Ben Steinberg: people from Louisville were like, we’re stealing the Kentucky code fuck, those guys. And I talked to the head of the host of Kentucky sports radio
74 00:07:58.140 ⇒ 00:07:58.660 Ben Steinberg: while
75 00:07:58.660 ⇒ 00:08:17.419 Ben Steinberg: know, this feels weird. But like this is good for us. And he was like, good for you guys. Good for me. I was like, okay, yeah. Dude, you got so petty, I actually, I don’t know if I told you this earlier. I got into it like a little of a couple of Beers one night with a guy on Twitter, a Louisville fan, because he kept saying that we were like
76 00:08:17.730 ⇒ 00:08:28.459 Ben Steinberg: faking things and lying, and like gaming the system to hurt Louisville, and like I was giving these like kind of poignant answers. And then I started just giving regular answers, and then
77 00:08:28.610 ⇒ 00:08:39.370 Ben Steinberg: I gave like a pretty like a pretty brand response from my personal, and the guy hit me with he got me with. It was an epic. This he said, shut up, pussy, and I was like, damn
78 00:08:40.130 ⇒ 00:08:41.303 Ben Steinberg: fuck dude.
79 00:08:43.830 ⇒ 00:08:46.201 Ben Steinberg: You gotta know when you lose sometimes.
80 00:08:46.810 ⇒ 00:08:52.819 Ben Steinberg: yeah, it’s been fun. Okay, I have. So I have this, doc that I think you have. It’s like I just called it Brain Forge.
81 00:08:53.100 ⇒ 00:09:01.279 Ben Steinberg: I’m just calling it brain Forge fan steak, you know 2 week. Poc.
82 00:09:01.450 ⇒ 00:09:05.350 Uttam Kumaran: Well, I have this. Yeah. So let me even.
83 00:09:08.280 ⇒ 00:09:11.920 Ben Steinberg: Because this this is just like a log of all the different docs. So I just shared this with you
84 00:09:12.230 ⇒ 00:09:15.300 Ben Steinberg: as well as like. I have like some scratch notes on plans.
85 00:09:15.300 ⇒ 00:09:16.109 Uttam Kumaran: Nice. Okay.
86 00:09:17.970 ⇒ 00:09:26.779 Ben Steinberg: So we don’t have to use this for like a source of truth, there’s a better way to like have a task tracker or something like that we wanted to like, do a g sheet for project management or.
87 00:09:26.780 ⇒ 00:09:29.800 Uttam Kumaran: That’s what I so I literally am setting up our like. G suite.
88 00:09:29.800 ⇒ 00:09:31.483 Ben Steinberg: Oh, great! I love it!
89 00:09:32.000 ⇒ 00:09:41.370 Uttam Kumaran: So let me let me just get this over to you, and you’ll kind of see.
90 00:09:51.470 ⇒ 00:09:55.680 Uttam Kumaran: So I just shared with you this data platform documentation.
91 00:09:56.296 ⇒ 00:10:01.690 Uttam Kumaran: Yes, all the key docs and sheets. I’m just gonna make sure they’re like Doc.
92 00:10:04.520 ⇒ 00:10:09.582 Uttam Kumaran: But this is basically it will be our home for everything, data, platform documentation, related.
93 00:10:09.920 ⇒ 00:10:10.290 Ben Steinberg: Okay.
94 00:10:10.290 ⇒ 00:10:11.980 Uttam Kumaran: So I have the.
95 00:10:12.400 ⇒ 00:10:16.980 Uttam Kumaran: I have everything here except this. Okr, okay, let me open the Okr tracker.
96 00:10:16.980 ⇒ 00:10:24.750 Ben Steinberg: I’m gonna add this here of just I’m gonna change the name. Oh, this is the same thing. I could probably just delete this sheet. We don’t need this.
97 00:10:24.970 ⇒ 00:10:29.720 Uttam Kumaran: Yeah. So I think we’ll move everything here. And then I will. Actually, we’ll do
98 00:10:29.990 ⇒ 00:10:32.750 Uttam Kumaran: like, let’s move this. Let me move this stuff at the bottom.
99 00:10:35.900 ⇒ 00:10:39.530 Uttam Kumaran: I think this document is fine, like, just leave. Just leave these here.
100 00:10:40.050 ⇒ 00:10:48.670 Ben Steinberg: I’m just copy. I just copy and pasted everything just to make onto the g sheet just to make sure we have it. I I don’t have any of like the context I’m happy to like. Add that if it’s helpful
101 00:10:52.300 ⇒ 00:10:54.890 Uttam Kumaran: Yeah, if you can actually just write a quick description.
102 00:10:55.110 ⇒ 00:10:55.800 Ben Steinberg: Yeah, exactly.
103 00:10:55.800 ⇒ 00:10:59.680 Uttam Kumaran: Each on how they’re used today.
104 00:11:00.030 ⇒ 00:11:05.170 Uttam Kumaran: And then I’m just gonna keep ranking on getting the setup.
105 00:11:23.930 ⇒ 00:11:26.750 Uttam Kumaran: But I just finally got time to eat lunch. So.
106 00:11:29.450 ⇒ 00:11:30.500 Ben Steinberg: Given it, do you think?
107 00:11:33.950 ⇒ 00:11:35.739 Ben Steinberg: Treat treat this as I mean?
108 00:11:36.440 ⇒ 00:11:42.370 Ben Steinberg: Obviously, you know, we got this business relationship. But I’m just happy to be working together again. I told I told my mom she was stoked.
109 00:11:43.370 ⇒ 00:11:46.239 Uttam Kumaran: I told Jeff I told my girlfriend, too. I was like dude. I’m pumped like.
110 00:11:46.240 ⇒ 00:11:55.250 Ben Steinberg: Yeah. Oh, yeah, dude. I mean, it was. It was fun 4 years ago. I think I it was. It was both fun. But I think we like made a big fucking impact, and dent to that business where like it would have been so.
111 00:11:55.250 ⇒ 00:11:56.349 Uttam Kumaran: They have no idea.
112 00:11:57.070 ⇒ 00:12:15.670 Ben Steinberg: It would be such a shit show if we didn’t do what we did. Also. Dude, I dude this is a little bit of a sidetrack. As I’m adding these notes. I had some calls with flow code, because they said they could be like, Oh, we could do that for you guys. Oh, we could do that for you guys. They couldn’t. They? Just like they kept passing me around saying they could do so much like out of home, ambassador stuff! Get me sign ups.
113 00:12:15.670 ⇒ 00:12:18.619 Uttam Kumaran: No dude dude, you know every you know everyone from that company that.
114 00:12:18.620 ⇒ 00:12:19.440 Ben Steinberg: Deck.
115 00:12:19.440 ⇒ 00:12:25.910 Uttam Kumaran: Everyone from that company is has left like, especially all the senior people like had all these people
116 00:12:26.550 ⇒ 00:12:30.039 Uttam Kumaran: except David, but I called him a dude he just need. He’s just in it for the cash.
117 00:12:30.230 ⇒ 00:12:33.398 Ben Steinberg: He has a kid. He has 2 kids that are babies like he’s a different
118 00:12:33.610 ⇒ 00:12:37.380 Uttam Kumaran: I called him. He’s just in it for the cash dude. I’m working with David’s brother
119 00:12:37.922 ⇒ 00:12:44.729 Uttam Kumaran: in touch with his brother, who’s head of go to market for this big Us. Company, and we are doing some sort of partnerships.
120 00:12:46.060 ⇒ 00:12:47.130 Ben Steinberg: That’s awesome. Dude.
121 00:12:47.410 ⇒ 00:12:51.479 Ben Steinberg: Yeah, Dave, Dave is always good. I mean, he was the guy who like initially recruited me.
122 00:12:55.310 ⇒ 00:12:56.509 Ben Steinberg: Where is this.
123 00:13:04.370 ⇒ 00:13:08.370 Uttam Kumaran: Okay, I’m gonna I’m gonna leave this so let me just say, Bringforge.
124 00:13:14.280 ⇒ 00:13:18.079 Uttam Kumaran: we typically work in notion. But I think this is still be okay, for now.
125 00:13:19.030 ⇒ 00:13:20.530 Ben Steinberg: I’m happy to
126 00:13:21.220 ⇒ 00:13:21.830 Uttam Kumaran: I’ll just keep
127 00:13:21.830 ⇒ 00:13:25.199 Uttam Kumaran: for now, and I’ll just decide what to do. So I just want to get in
128 00:13:26.500 ⇒ 00:13:29.360 Uttam Kumaran: Today, I want to make sure and just fill out
129 00:13:31.110 ⇒ 00:13:37.939 Uttam Kumaran: a couple of like the core tasks that I can start to just make sure there’s we have tickets and tracking around.
130 00:13:38.660 ⇒ 00:13:41.070 Uttam Kumaran: So I have my notes
131 00:13:43.290 ⇒ 00:13:45.800 Uttam Kumaran: from beginning. But let me, even, I’m gonna even put some
132 00:13:46.480 ⇒ 00:13:48.879 Uttam Kumaran: stuff here on the business context page. So
133 00:13:55.890 ⇒ 00:14:02.350 Uttam Kumaran: yeah, dude and also like low key. We I should see how I can get you involved in brain forge stuff. Because.
134 00:14:02.350 ⇒ 00:14:04.790 Ben Steinberg: I have a feeling you’re gonna hire me at some point.
135 00:14:05.140 ⇒ 00:14:07.420 Uttam Kumaran: I can’t. Yeah. Well, I kind of think that.
136 00:14:07.420 ⇒ 00:14:10.600 Ben Steinberg: Feeling pretty well dude like you’re gonna be able to hire me. I hope.
137 00:14:10.600 ⇒ 00:14:19.310 Uttam Kumaran: You are well, you are. You have such a like an edge, and what you do, and you’ve I think you’ve always sort of been like.
138 00:14:20.330 ⇒ 00:14:22.739 Uttam Kumaran: Your work is sort of really misunderstood.
139 00:14:22.980 ⇒ 00:14:27.400 Uttam Kumaran: And you’ve never been enabled through data like we have a lot of people that are spending a lot of money
140 00:14:27.800 ⇒ 00:14:35.370 Uttam Kumaran: that are like they do exactly what you do at a lot of our client companies, and they ask us for advice because we come in and we’re like
141 00:14:36.010 ⇒ 00:14:40.533 Uttam Kumaran: decently organized. And then they lean on us for everything. When I’m like, I’m not. I’m not a marketing person.
142 00:14:40.900 ⇒ 00:14:43.840 Uttam Kumaran: So what I’m sort of hoping is that
143 00:14:46.230 ⇒ 00:14:54.450 Uttam Kumaran: like, okay, cool, like, you guys need marketing sort of like assistance on how to spread budgets and how to run these campaigns. Then on our team
144 00:14:54.840 ⇒ 00:14:56.030 Uttam Kumaran: is a senior
145 00:14:56.270 ⇒ 00:15:06.549 Uttam Kumaran: like, whatever whatever its title is. And I would, just we. It doesn’t even have to start. It could just start off as like, hey, do you have like 2, 3 HA week that I could pay you.
146 00:15:06.710 ⇒ 00:15:08.850 Uttam Kumaran: or like at least yeah, a hundred bucks.
147 00:15:08.850 ⇒ 00:15:12.010 Ben Steinberg: Hour you’re kind of describing, and you, it’s actually probably worth.
148 00:15:12.010 ⇒ 00:15:13.920 Uttam Kumaran: Sort of like an expert network.
149 00:15:14.140 ⇒ 00:15:18.810 Uttam Kumaran: But then I try to just get if once I get you enough. If I get you enough volume, then
150 00:15:19.110 ⇒ 00:15:22.810 Uttam Kumaran: it’ll be worth doing something bigger. But like for me, I just want to know that
151 00:15:23.080 ⇒ 00:15:29.650 Uttam Kumaran: you have 5 HA week or so, and then I’m like cool. I know Ben’s in our court, and then we can talk about like
152 00:15:29.960 ⇒ 00:15:31.120 Uttam Kumaran: how to like
153 00:15:31.350 ⇒ 00:15:39.819 Uttam Kumaran: how to loop you in and stuff. But we have some clients that that are trying to spend money at the size that you’re used to and are actually have product market fit.
154 00:15:40.330 ⇒ 00:15:47.949 Uttam Kumaran: And I think what brain forge allows is for you to actually get in there and work with these folks. And then what we don’t have is like, I don’t have it. I’m not gonna
155 00:15:48.120 ⇒ 00:15:52.449 Uttam Kumaran: like, I’m not gonna hire someone of in your of your caliber and in your industry
156 00:15:52.690 ⇒ 00:15:54.799 Uttam Kumaran: like anytime like, because
157 00:15:55.250 ⇒ 00:15:58.700 Uttam Kumaran: it sort of is like an additional thing on top of the work we’re doing like anything.
158 00:15:58.700 ⇒ 00:16:07.030 Ben Steinberg: No, you’re describing a role I’ve done before, basically, which is what you’re describing
159 00:16:07.360 ⇒ 00:16:12.810 Ben Steinberg: really is and you should look up this role because they probably have an open, shady.
160 00:16:12.810 ⇒ 00:16:14.950 Uttam Kumaran: Like a solutions architect for marketing, or something.
161 00:16:14.950 ⇒ 00:16:17.595 Ben Steinberg: Well, dude, yeah, yes, or it was kind of like.
162 00:16:18.060 ⇒ 00:16:24.250 Ben Steinberg: it’s what I did when I was consulting with North. Well, it was a full time job that then turned consulting with a North.
163 00:16:24.450 ⇒ 00:16:41.339 Ben Steinberg: Excuse me where it was like, hey, we have all these people that are giving you data. You guys don’t really know how to use it. I’m gonna just come in. I’m gonna show you a few things that we either built for you that you’re not maybe using to the best of your ability to get the edge that you can with the data or
164 00:16:41.510 ⇒ 00:17:03.569 Ben Steinberg: kind of pitching like upsells of. Hey? Here’s what I’m doing with this chart that you guys don’t have. I just did this with this other brand here. How? Here’s how it was so actionable. I was able to pipe in right now, if you want to look at your gender breakdown by creative, here’s what you have to do. Here’s what we’re able to do for you. Here’s what I do with that data, and how I have ads, print money.
165 00:17:03.570 ⇒ 00:17:05.730 Uttam Kumaran: North beam, but you ultimately were selling north beam.
166 00:17:06.440 ⇒ 00:17:09.960 Ben Steinberg: They were already customers of North, teaching them how to use our product.
167 00:17:10.140 ⇒ 00:17:12.720 Uttam Kumaran: Okay. So you’re a professional services for North, you’re basically doing.
168 00:17:12.720 ⇒ 00:17:14.600 Ben Steinberg: It’s customer. Success. Yeah.
169 00:17:14.960 ⇒ 00:17:15.490 Uttam Kumaran: Yeah.
170 00:17:15.490 ⇒ 00:17:15.970 Ben Steinberg: Yeah, yeah, yeah.
171 00:17:15.970 ⇒ 00:17:17.619 Uttam Kumaran: So the nice thing for us is.
172 00:17:17.920 ⇒ 00:17:21.750 Ben Steinberg: I don’t play. I only play for Brainforge and I play for the companies we serve. So.
173 00:17:22.770 ⇒ 00:17:30.630 Uttam Kumaran: And we do. We don’t take any kickbacks on any of the tools we implement. I I made it really clear. So that way, when we go into clients. I’m sort of like, I’m 100% agnostic.
174 00:17:30.910 ⇒ 00:17:34.050 Uttam Kumaran: We’re to solve your problem, not like, fill a tool.
175 00:17:34.360 ⇒ 00:17:36.980 Uttam Kumaran: And ultimately, I want to price our expertise like.
176 00:17:37.110 ⇒ 00:17:42.789 Uttam Kumaran: I don’t want to just be like a dev shop like I would hate for someone to describe us that way. You know.
177 00:17:42.790 ⇒ 00:17:50.929 Ben Steinberg: And I don’t. Wanna I also like I, personally don’t want to pigeon myself anymore, or any like, keep going back to like. Oh, I can make you growth, creative, like.
178 00:17:50.930 ⇒ 00:17:51.550 Uttam Kumaran: Yeah, yeah.
179 00:17:51.550 ⇒ 00:18:04.129 Ben Steinberg: I’m gonna quit my job. And I’m gonna go all in on like AI growth, creative and like really do it. Otherwise, I think my, the really the best value I can add, which sometimes I like have imposter syndrome about it. But it really is, is like just talking to people.
180 00:18:04.130 ⇒ 00:18:04.630 Uttam Kumaran: Yes.
181 00:18:04.630 ⇒ 00:18:07.230 Ben Steinberg: That’s like the the best, like.
182 00:18:07.230 ⇒ 00:18:17.019 Uttam Kumaran: Dude. The thing is, it’s impossible sooner, because you need a like. The reason. Brain force of brand works now is because we have this whole entity. And so when I come in.
183 00:18:17.210 ⇒ 00:18:23.789 Uttam Kumaran: it’s not sort of just like hiring, Ben, you’re hiring like a company. Ben is the marketing expert in that company.
184 00:18:24.030 ⇒ 00:18:26.350 Ben Steinberg: Yeah, that’s a different story than like.
185 00:18:26.580 ⇒ 00:18:31.289 Uttam Kumaran: I’m hiring Ben, and Ben’s like 300 bucks an hour like no Brainforge does Xyz stuff for us.
186 00:18:31.550 ⇒ 00:18:36.850 Uttam Kumaran: and when I go to a client when we solve problems immediately they tell us all of their problems
187 00:18:37.020 ⇒ 00:18:43.070 Uttam Kumaran: because they don’t. They don’t typically meet anybody that actually does the fucking thing that they do especially consultants.
188 00:18:43.290 ⇒ 00:18:43.810 Ben Steinberg: Yeah.
189 00:18:43.810 ⇒ 00:18:48.979 Uttam Kumaran: So then they’re like Yo. What else can you do for us like Dude? Some another client of us asked. If I can do we can do their designs
190 00:18:49.100 ⇒ 00:18:53.580 Uttam Kumaran: like we’re not a design firm. I don’t want to take that work on, but like I’m like.
191 00:18:53.580 ⇒ 00:18:53.940 Ben Steinberg: Now, but.
192 00:18:53.940 ⇒ 00:18:56.160 Uttam Kumaran: Pass that to like, can I? You know so.
193 00:18:56.530 ⇒ 00:19:06.979 Ben Steinberg: Yeah, that sounds great, dude. I would love to to do that. I’ve actually been helping one of my like old camp counselors, who’s like a pretty, has a he worked in noble media, which is pretty big, and then.
194 00:19:06.980 ⇒ 00:19:07.679 Uttam Kumaran: Oh, yeah. Yeah. Yeah.
195 00:19:07.680 ⇒ 00:19:28.149 Ben Steinberg: As his own shop. That’s like doing the similar, like Ctv. And like linear ads. And he has people that are like, Hey, can you do my paid social, and he’s never done paid social, and so he’s like looped me in for kind of similar stuff of like, how do we leverage this insight from the stuff you’re already doing with these guys. It’s a little bit of you painted in a different lens. But yeah, dude. Just keep me posted on that stuff.
196 00:19:30.593 ⇒ 00:19:36.856 Ben Steinberg: Work. I just wanna make sure I add this stuff. Here, let me go back to this request, Doc, for
197 00:19:40.460 ⇒ 00:19:41.310 Ben Steinberg: detailing
198 00:20:01.430 ⇒ 00:20:02.090 Ben Steinberg: sketch.
199 00:20:08.940 ⇒ 00:20:11.089 Ben Steinberg: Do we need this project plan, Doc? What’s it.
200 00:20:13.040 ⇒ 00:20:14.819 Uttam Kumaran: Yeah, let’s just leave. Let’s just leave it for now.
201 00:20:15.040 ⇒ 00:20:22.420 Ben Steinberg: Yeah, we can leave it. I mean, there’s like nothing in here cool always feels good.
202 00:20:22.800 ⇒ 00:20:24.619 Ben Steinberg: We should probably add this, too.
203 00:20:29.420 ⇒ 00:20:32.379 Ben Steinberg: Oh, I love freaking clicking on the tabs.
204 00:20:52.193 ⇒ 00:21:03.530 Ben Steinberg: cool. I’m gonna add just one more, doc. That is called fan engagement okrs. Just so I have all my analytics stuff in place. We don’t really need to touch it. It was just something that our product design put together.
205 00:21:03.530 ⇒ 00:21:04.160 Uttam Kumaran: Okay.
206 00:21:12.890 ⇒ 00:21:17.200 Ben Steinberg: Yeah. It just allows me to delete another tab. Sweet.
207 00:21:20.680 ⇒ 00:21:21.950 Uttam Kumaran: Okay, hold on.
208 00:21:22.250 ⇒ 00:21:24.680 Ben Steinberg: Yeah, I just x out so much stuff. This is awesome.
209 00:21:34.190 ⇒ 00:21:35.290 Ben Steinberg: Okay, cool.
210 00:21:36.560 ⇒ 00:21:48.639 Uttam Kumaran: So on the business context side, I’m also gonna start to list the questions that are not that you’re not able to answer 100. Now again, I’m just trying to just make sure we have our 1st conversation sort of
211 00:21:49.550 ⇒ 00:21:54.785 Uttam Kumaran: tracked so I’m gonna list a couple there and then you can just confirm it.
212 00:21:58.990 ⇒ 00:21:59.570 Ben Steinberg: Okay.
213 00:22:13.810 ⇒ 00:22:15.589 Ben Steinberg: where? Where are you putting this.
214 00:22:15.590 ⇒ 00:22:17.880 Uttam Kumaran: In the business context, sheets.
215 00:22:18.250 ⇒ 00:22:18.620 Ben Steinberg: Okay.
216 00:22:19.220 ⇒ 00:22:19.870 Ben Steinberg: Yep.
217 00:22:24.820 ⇒ 00:22:28.320 Ben Steinberg: honestly, a lot of this can probably be taken right from this.
218 00:22:30.190 ⇒ 00:22:30.860 Ben Steinberg: It’s not.
219 00:24:20.130 ⇒ 00:24:23.340 Uttam Kumaran: Okay. So take a look at some of these questions that I put down. I sort of.
220 00:24:23.890 ⇒ 00:24:28.729 Ben Steinberg: Brought this in from our original conversation like, last week.
221 00:24:29.190 ⇒ 00:24:35.990 Ben Steinberg: Yeah, yeah, are you measuring influence performance beyond soundup can identify that.
222 00:24:41.730 ⇒ 00:25:05.810 Ben Steinberg: Yeah, I mean, even like including sign ups. We’re like still doing it like where I just know there’s a number how much I paid. And then I’m just checking the coupon code for volume in quick sites. So it’s not even like a structured way to, you know, obviously married to spend in the coupon signups. We also aren’t tracking anything from the platform on those posts or anything like that.
223 00:25:09.380 ⇒ 00:25:12.760 Ben Steinberg: Yep, this coupon. What’s the actual versus coupon version?
224 00:25:24.300 ⇒ 00:25:28.667 Ben Steinberg: Yeah. Think this totally makes sense. I don’t even know. I don’t know if it’s actually
225 00:25:29.090 ⇒ 00:25:36.029 Ben Steinberg: framing it of like, what is the actual verse assumed coupon conversion rate.
226 00:25:36.170 ⇒ 00:25:42.949 Ben Steinberg: I think I think the line item piece gets at it more because not like even right now, the actual
227 00:25:43.250 ⇒ 00:25:52.590 Ben Steinberg: is 0%, because none of these deals have went through yet, but I know if somebody claimed their profile, or if they’re a partner school, we should.
228 00:25:52.590 ⇒ 00:25:55.230 Uttam Kumaran: What do you mean? The deal didn’t go through yet.
229 00:25:55.420 ⇒ 00:25:58.140 Ben Steinberg: Like the athletes that have money staked on them.
230 00:25:59.470 ⇒ 00:26:12.329 Ben Steinberg: Those deal like they haven’t signed contracts and gotten paid yet, where, like, it’s an actual conversion rate to spend. So the actual as of right now is 0 by week 0. August first, st it’ll be
231 00:26:12.660 ⇒ 00:26:18.480 Ben Steinberg: like there will be an actual like a a true number. But I think what what we can do
232 00:26:18.710 ⇒ 00:26:21.459 Ben Steinberg: right now at this stage is
233 00:26:21.760 ⇒ 00:26:28.580 Ben Steinberg: by projecting at the line item rather than projecting at the total, we’ll have a more accurate total.
234 00:26:28.580 ⇒ 00:26:36.030 Uttam Kumaran: Well, you need a conversion to stake and a conversion to the deal, and then you need some sort of assumption on, like how much, how many.
235 00:26:37.060 ⇒ 00:26:40.650 Uttam Kumaran: how many deals are actually going to convert.
236 00:26:40.790 ⇒ 00:26:42.981 Ben Steinberg: What do you? I I
237 00:26:46.330 ⇒ 00:26:53.000 Ben Steinberg: well, I I think what we need is the way is a way to just give assumptions
238 00:26:53.500 ⇒ 00:27:13.659 Ben Steinberg: at like, I know, if it’s for the Montana State partnership, I’m projecting 90%, 95%. And I know for you know, the Tennessee fan page of the 300 bucks on a multi-million dollar player that I’ll put it to 10% of of chance of converting. So I think we were making those those assumptions and estimations
239 00:27:13.930 ⇒ 00:27:17.110 Ben Steinberg: just with all that context included.
240 00:27:17.510 ⇒ 00:27:23.379 Ben Steinberg: it would be really interesting to see what the totals kind of sum up to, or or what the weighted average would be
241 00:27:23.980 ⇒ 00:27:25.560 Ben Steinberg: for those totals.
242 00:27:26.040 ⇒ 00:27:27.910 Ben Steinberg: So that’s how I’m thinking about it.
243 00:27:28.780 ⇒ 00:27:42.429 Ben Steinberg: You said something that I just wanted to kind of double click on of. There’s a conversion rate of of coupons to stakes and then stakes to deals. I don’t think there’s 2 steps. I think it’s really just one is, you have coupons.
244 00:27:42.650 ⇒ 00:28:05.450 Ben Steinberg: If the if the user doesn’t use it, it doesn’t count towards our system. Like, I have a billion of these codes printed. And you know all that those funds are. There’s caps and stuff, but we don’t need to have that in the ledger. I don’t think it’s just more like. If they use the coupon, then that’s a stake. So that’s like that’s like one in the same. The coupon to stake step, I believe, is the same, it’s just a coupon stake, and then, if the deal goes through.
245 00:28:05.810 ⇒ 00:28:08.440 Ben Steinberg: then it turns into
246 00:28:10.580 ⇒ 00:28:19.660 Ben Steinberg: dollars. So the assumption, the assumptive coupon conversion rate is really just like, what do we expect the deal to go through? And to what degree.
247 00:28:20.870 ⇒ 00:28:22.319 Uttam Kumaran: I see. Okay, okay.
248 00:28:22.670 ⇒ 00:28:40.549 Ben Steinberg: Yeah. So I don’t like at at a player level we can look at, even if like players claim their profile. We know that they’re gonna accept those coupons. If that made more sense, I think at the Channel level, I at least know that I can make some assumptions. There’s probably a myriad of ways to do it. I’m also like now, realizing, like
249 00:28:41.640 ⇒ 00:28:46.050 Ben Steinberg: whatever it’s already getting a little hairy. Some of like the coupon codes have like
250 00:28:46.160 ⇒ 00:28:53.979 Ben Steinberg: tags on the Alex side of things of their properties, and then they have, you know, things that we want to assign them, because I don’t even know how Alex was doing.
251 00:28:53.980 ⇒ 00:29:00.699 Uttam Kumaran: So that’s what what we’re gonna do today. A little bit while I have you is I just want to sort of walk through. Basically, there’s a flow chart of
252 00:29:00.990 ⇒ 00:29:05.469 Uttam Kumaran: how that these documents are sort of structured.
253 00:29:05.620 ⇒ 00:29:09.739 Uttam Kumaran: So maybe just spend one more minute eyeball.
254 00:29:09.740 ⇒ 00:29:10.190 Ben Steinberg: Yeah.
255 00:29:10.190 ⇒ 00:29:11.520 Uttam Kumaran: Let me know if these are all.
256 00:29:11.520 ⇒ 00:29:38.189 Ben Steinberg: Yeah, let me just try and rapid fire rather than making like a big speech about each one. Unified source of marketing, spend the campaign level. So like scattered across this is like, this is right. But we do have all of our spend at least in one source. It’s not at the exact specific level we have the. It’s it’s all in the budgeting, Doc. If we wanted to click into like within influencer, we would like the campaign level. We would need to use that influencer sheet. But everything else is
257 00:29:38.610 ⇒ 00:29:41.086 Ben Steinberg: pretty much just in that marketing, Doc.
258 00:29:43.300 ⇒ 00:29:43.860 Uttam Kumaran: Okay.
259 00:29:43.980 ⇒ 00:29:59.730 Ben Steinberg: So how much time is marketing, spend tracking? Take per month. Yeah, this is, this is fine. It’s just like very me doing it when I spend, like I added you in when we signed the contract. We’re not doing a ton of playing a ton of offense right now, so it’s smaller. But I imagine if we were doing like
260 00:30:01.000 ⇒ 00:30:05.610 Ben Steinberg: a fuck ton of like manual deals and stuff like that, it would be higher.
261 00:30:05.920 ⇒ 00:30:19.509 Ben Steinberg: by the way if we were doing affiliate stuff. And it was projecting based on coupon code usage. And we know it’s $5 per code like that’s going to be one of our biggest initiatives is manual ambassadors and affiliates.
262 00:30:20.620 ⇒ 00:30:22.609 Ben Steinberg: That would probably take
263 00:30:22.840 ⇒ 00:30:28.909 Ben Steinberg: more time than just like, oh, I spent 5 K on this podcast let me add 5 k. Before the end of the week.
264 00:30:28.910 ⇒ 00:30:29.340 Uttam Kumaran: Yeah, yeah.
265 00:30:29.340 ⇒ 00:30:57.260 Ben Steinberg: And that was like, yeah, we were getting more into the Facebook. We have live, spend. It’ll probably take up more time, mid month, mid month spend to be monitored. Report on. No, it’s kind of all like, especially a lot of the payments are like flat fee stuff current process for parent coupon code to performance. Metrics, manual and unclear. Yep. Prevent. Yep. Our marketing influencer deal track by channel. Not really.
266 00:30:57.730 ⇒ 00:31:16.300 Ben Steinberg: This is yeah. Formats are inconsistent and non standard. A big reason, just just if it’s just for context, is, if I had 12 codes and I had 13 deals, and one of the guys was being pretty silent. I would just give his code to someone else. So I didn’t have to bother Alex and wait another hour. It was just like very moving quick. So there are.
267 00:31:16.300 ⇒ 00:31:17.080 Uttam Kumaran: Yeah, yeah.
268 00:31:17.080 ⇒ 00:31:29.950 Ben Steinberg: Codes that went to multiple deals. And and it’s just, you know, which which I think is, is very, you know, fine. But nothing’s really tracked in that campaign level. I just tracked like more like influencer spend of what my person was
269 00:31:39.450 ⇒ 00:31:41.591 Ben Steinberg: 3 or anything like that.
270 00:31:42.150 ⇒ 00:31:46.659 Ben Steinberg: I think people just we’re kind of on the same page, just because we would all work together as a smoke.
271 00:31:46.660 ⇒ 00:31:47.460 Uttam Kumaran: Yeah, yeah, yeah.
272 00:31:47.460 ⇒ 00:31:59.602 Ben Steinberg: What. But there’s definitely time meetings where it’s like, are you talking about count or volume, or like? And that’s fucking, annoying. So I I love this post on Yup post hog.
273 00:32:01.860 ⇒ 00:32:11.119 Ben Steinberg: I remember when we 1st talked about this project, you’re like, Oh, we could figure out your post hoc data and like tie it to every action in the product. And I think our product team would probably be like, oh, we have that already.
274 00:32:11.120 ⇒ 00:32:11.810 Uttam Kumaran: Yeah.
275 00:32:11.810 ⇒ 00:32:26.919 Ben Steinberg: I question if they do like, how much they do, and if they have every event, or just some events, and like how you know up to snuff, that is. But right now, yep, postdog Company’s current goals. And how are they tracked? Yeah, this is exactly right. We had it for q. 1,
276 00:32:27.160 ⇒ 00:32:34.670 Ben Steinberg: I think, like, I think, like what I in terms like the business review and stuff like that. I think, like once we take stock of like? What is our reality?
277 00:32:34.670 ⇒ 00:32:40.240 Uttam Kumaran: By next week you’ll see. I mean, I mainly just want to give you guys like you guys need a structured
278 00:32:40.460 ⇒ 00:32:41.970 Uttam Kumaran: time every month
279 00:32:42.100 ⇒ 00:32:46.740 Uttam Kumaran: to talk about these things you’re saying, and it does not need to be a hundred percent correct.
280 00:32:47.020 ⇒ 00:32:52.569 Uttam Kumaran: But all of this has to culminate in like a meeting like, or you know, so like.
281 00:32:52.780 ⇒ 00:33:00.529 Uttam Kumaran: that’s what my hope is. By the end of this you at least have a way to talk about these metrics and share, and then get feedback
282 00:33:00.750 ⇒ 00:33:01.640 Uttam Kumaran: right.
283 00:33:01.640 ⇒ 00:33:02.510 Ben Steinberg: Yep, that’s the most.
284 00:33:02.510 ⇒ 00:33:03.130 Uttam Kumaran: Important thing.
285 00:33:03.130 ⇒ 00:33:10.560 Ben Steinberg: 100%. So just to kind of round out these last 2 questions, partnerships and referral Cac to be mo modeled and attributed
286 00:33:11.050 ⇒ 00:33:20.200 Ben Steinberg: partnerships. I think you can see that in some of the documentation that I put together specifically the pivot tables, and like the raw data where
287 00:33:21.030 ⇒ 00:33:46.740 Ben Steinberg: partnership Cac is like 0 and spend
288 00:33:46.830 ⇒ 00:34:10.430 Ben Steinberg: a lot of coupons and maybe a different prediction mechanism. For how many coupons or like? If it’s 25,000, do we expect everyone to to use them? What do we think the Cac. Will be. We know the coupons are going to be used by the players. We don’t know if it’s going to be all 25 of the cap we give them. It’s kind of an estimate game. Just look at the reality, and you know, like how many of them have they used? It should be like more
289 00:34:10.440 ⇒ 00:34:33.290 Ben Steinberg: anchored in the historic rather than projecting. Hey! We signed the new partnership. We think this is where we’ll be at the end of the month. That should be its own exercise, like projecting and budget planning from like actual cac, I think. But I like that idea of being like, how many partners are you bringing on this week? How many credits are that this is how like if one of the things on our roadmap we haven’t talked about this at all could be using some of this for the purpose of budget planning.
290 00:34:34.260 ⇒ 00:34:36.590 Ben Steinberg: because it’s gonna be a fucking nightmare in this.
291 00:34:36.590 ⇒ 00:34:43.969 Uttam Kumaran: No dude. That’s what you have to do. You need to plan your budget based on like, for example, if you have a revenue goal. Then you break down the revenue goal into
292 00:34:44.320 ⇒ 00:34:48.810 Uttam Kumaran: like the amount of users, and then you back the users into how much does it cost to acquire
293 00:34:48.980 ⇒ 00:34:54.979 Uttam Kumaran: you back that into the budget right? Like that’s. And then that’s that’s that’s it. That’s where.
294 00:34:54.989 ⇒ 00:35:09.699 Ben Steinberg: 100%. It’s and and like, right now, I know, like it would be cool if, like, hey, you have 4 partners launching this month. We know that because we have that information we expect based on the historic, it did result in this much, spend each month over the next 3 months
295 00:35:09.849 ⇒ 00:35:17.129 Ben Steinberg: plan your Facebook spend around this, you know. At least, so we have some base. I actually think that’ll be awesome.
296 00:35:18.370 ⇒ 00:35:19.040 Uttam Kumaran: Okay.
297 00:35:20.580 ⇒ 00:35:27.856 Ben Steinberg: Yeah. And then, yeah, it it that, by the way, not just new partners. There’s gonna be other sources of
298 00:35:28.460 ⇒ 00:35:39.599 Ben Steinberg: coupons or reward. Spend that we want to count as marketing spend, but isn’t actually going to be. It’s going to be like, you know, rewards. We’re gonna put 25 KA month in the platform for just rewards.
299 00:35:39.720 ⇒ 00:35:43.160 Ben Steinberg: So that will all come into like the budgeting. Of
300 00:35:43.430 ⇒ 00:35:48.879 Ben Steinberg: how much am I spending for users? How much am I spending for
301 00:35:49.360 ⇒ 00:35:54.708 Ben Steinberg: initiatives to drive new partnerships? How many new partnerships do I have coming in?
302 00:35:56.280 ⇒ 00:36:04.469 Ben Steinberg: and and rewards those would be like the 4 centers, I guess, of of spend, of actual ad spend rewards.
303 00:36:05.400 ⇒ 00:36:07.610 Ben Steinberg: coupon partners.
304 00:36:13.970 ⇒ 00:36:15.820 Ben Steinberg: I guess those. Maybe it’s just 3
305 00:36:18.560 ⇒ 00:36:25.208 Ben Steinberg: ad spend, partner coupons reward coupons. Yeah, I guess that’s that would be all the cost centers.
306 00:36:26.880 ⇒ 00:36:33.920 Ben Steinberg: everything else. I think we chatted through like referrals. I think we should treat as its own line. Item, for for this project.
307 00:36:34.170 ⇒ 00:36:44.000 Ben Steinberg: There’s probably a second order analysis specifically for referrals. I’m I’m just curious of where they’re coming from, and
308 00:36:44.390 ⇒ 00:36:57.650 Ben Steinberg: I don’t think they’re as like, I think, like over time, they will be a blend of all our different channel sources. I think, right now. They’re extremely concentrated from a few sources, because we’re so early and small that, like, I know that all the Referrals
309 00:36:58.230 ⇒ 00:37:00.810 Ben Steinberg: are a lot of them are from athletes, or.
310 00:37:01.230 ⇒ 00:37:13.749 Ben Steinberg: you know, a lot of them are from athletes or athlete friends, and so I would put a high, projected assumptive, you know, coupon conversion rate there, and that’s why I initially made the case. You could probably see it in the original document of like
311 00:37:14.190 ⇒ 00:37:31.069 Ben Steinberg: these referrals don’t exist unless we sign the partnership with Montana State. Montana state team got 15 grand in these referrals. Why wouldn’t we just assign these users to the total partnership evaluation? I still see a case for that. But if it’s easier to just kind of start with referrals as his own line. Item.
312 00:37:31.790 ⇒ 00:37:38.419 Ben Steinberg: let’s just run that route. But I’m still like very curious, I guess, of like
313 00:37:39.460 ⇒ 00:37:42.275 Ben Steinberg: referrals are expensive for us right now.
314 00:37:44.020 ⇒ 00:38:03.040 Ben Steinberg: like, I just think referrals are, give 25, get 25. So if it’s me and you and I have 25 bucks on a Virginia, and you put 25 bucks on Bucknell. Fine. But if my brother is the quarterback and I’m like dude. I’m going to give you 25. You give it to my brother, and then I get 25. I’m gonna give it to my brother. He’s taken that, and that should count as like a $50 cack.
315 00:38:03.440 ⇒ 00:38:06.660 Ben Steinberg: It’s 25 and 25 for one new user
316 00:38:07.120 ⇒ 00:38:10.950 Ben Steinberg: on a school. We already gave so much money to, so just.
317 00:38:10.950 ⇒ 00:38:11.280 Uttam Kumaran: Yeah.
318 00:38:11.280 ⇒ 00:38:13.249 Ben Steinberg: I think I think, like highlighting that
319 00:38:13.370 ⇒ 00:38:18.460 Ben Steinberg: even if we just highlight like, Hey, it’s $50 for your referral Cac. It’s your highest Cac Channel
320 00:38:18.720 ⇒ 00:38:27.932 Ben Steinberg: because the coupon codes are gonna convert it. This projection, or whatever there’s probably a way to like double click into referrals, maybe by team or something like that.
321 00:38:28.390 ⇒ 00:38:34.589 Ben Steinberg: Yeah, maybe that’s it. Maybe the referral line item could be by, like, the campaign could be by team or something
322 00:38:35.193 ⇒ 00:38:41.540 Ben Steinberg: of team staked by the referrals. So that we can say, Okay, we know referrals for Clemson
323 00:38:41.860 ⇒ 00:38:44.660 Ben Steinberg: aren’t going to convert. But we know referrals for
324 00:38:44.920 ⇒ 00:38:52.166 Ben Steinberg: months. Are, you know, again, that’s really the context. I’ll probably need to just plug them in with some of the context I have from these partnerships and the athletes. But
325 00:38:54.430 ⇒ 00:38:55.220 Ben Steinberg: yeah.
326 00:38:58.380 ⇒ 00:39:05.540 Uttam Kumaran: Okay? So I have all that. I think we have a good amount of context here. The last thing and I have to jump to go prep for
327 00:39:05.660 ⇒ 00:39:09.079 Uttam Kumaran: a call. But the last thing I wanted to see if you could maybe spend just like
328 00:39:09.200 ⇒ 00:39:14.139 Uttam Kumaran: 5 min on today is, there’s this figma.
329 00:39:14.671 ⇒ 00:39:16.660 Uttam Kumaran: Link. I’m gonna send in slack.
330 00:39:20.050 ⇒ 00:39:27.780 Uttam Kumaran: Can you take a look at this and see if you can get in? I want to just do a quick sort of like a map of the spreadsheets.
331 00:39:28.380 ⇒ 00:39:32.039 Uttam Kumaran: And then I’m gonna start to link the data sources in as well.
332 00:39:32.572 ⇒ 00:39:35.459 Uttam Kumaran: Can you open? That? Is that possible?
333 00:39:35.460 ⇒ 00:39:42.350 Ben Steinberg: Yeah, do you know how I can open this? I feel like every time I click a link it opens into my browser. But I use the figma app also. Do you know.
334 00:39:42.350 ⇒ 00:39:43.880 Uttam Kumaran: Oh!
335 00:39:43.880 ⇒ 00:39:45.090 Ben Steinberg: So annoying.
336 00:39:45.090 ⇒ 00:39:49.910 Uttam Kumaran: It should, does give you the option, because I open it all in my browser. Actually.
337 00:39:50.230 ⇒ 00:39:53.109 Ben Steinberg: Oh, you’re okay, maybe browser for it.
338 00:39:53.380 ⇒ 00:39:55.990 Uttam Kumaran: Cause the figma desktop app takes a lot of time.
339 00:39:56.720 ⇒ 00:40:02.219 Ben Steinberg: I just like having it as like a separate. I guess I could just have a figma browser window. I just like having
340 00:40:02.660 ⇒ 00:40:09.460 Ben Steinberg: not like 7 billion tabs. Okay, sweet.
341 00:40:13.170 ⇒ 00:40:16.050 Ben Steinberg: This. This is supposed to be just like the sheets.
342 00:40:23.850 ⇒ 00:40:30.700 Uttam Kumaran: Yes, that’s correct. So just the sheets, if basically, what you can do is say, cool, like, fan stake marketing pulls from
343 00:40:31.875 ⇒ 00:40:34.570 Uttam Kumaran: this and this
344 00:40:35.110 ⇒ 00:40:39.909 Uttam Kumaran: like that would be great. So just tell me how the sheets are currently sort of tied in.
345 00:40:40.070 ⇒ 00:40:44.029 Uttam Kumaran: And even if it’s not like live, it’s just like the connections.
346 00:40:44.390 ⇒ 00:40:44.820 Ben Steinberg: Yeah, yeah.
347 00:40:44.820 ⇒ 00:40:50.550 Uttam Kumaran: What I what I’m gonna do next is I’m gonna come into this left side here and put in all the data sources.
348 00:40:50.720 ⇒ 00:40:53.929 Uttam Kumaran: whether it’s the Facebook, whether it’s the apps.
349 00:40:54.060 ⇒ 00:41:05.660 Uttam Kumaran: And then that way we’ll sort of see the current state of the architecture, and then we’ll use these to sort of be like, cool. This this like connection isn’t live, or this connection is broken like, that’s what we’ll do.
350 00:41:06.410 ⇒ 00:41:10.260 Ben Steinberg: Yeah, wait. Why, why am I getting the box and the arrow? I just want the arrow.
351 00:41:11.340 ⇒ 00:41:16.940 Uttam Kumaran: You could. The arrows at the bottom of your screen did a little bar.
352 00:41:16.940 ⇒ 00:41:17.520 Ben Steinberg: Yeah.
353 00:41:18.590 ⇒ 00:41:19.240 Uttam Kumaran: Yeah.
354 00:41:19.490 ⇒ 00:41:20.780 Ben Steinberg: Okay, so.
355 00:41:20.780 ⇒ 00:41:24.379 Uttam Kumaran: And then you could just move these boxes. You can move them wherever you want. Yeah.
356 00:41:24.735 ⇒ 00:41:25.090 Ben Steinberg: Yeah.
357 00:41:25.450 ⇒ 00:41:27.299 Ben Steinberg: So this I don’t know.
358 00:41:28.670 ⇒ 00:41:31.227 Ben Steinberg: Yeah stick. I’ve gotten a little bit better at it.
359 00:41:31.460 ⇒ 00:41:36.166 Uttam Kumaran: Dude we do so much, you’ll see by the end of this we’ll have a really really good architecture diagram for you.
360 00:41:36.550 ⇒ 00:41:38.439 Uttam Kumaran: And yeah, we’re getting
361 00:41:38.650 ⇒ 00:41:44.879 Uttam Kumaran: like the lovely thing about this company dude is like, I’m able to actually like, run the best data team I’ve ever run
362 00:41:45.090 ⇒ 00:41:46.399 Uttam Kumaran: with, like, no drop.
363 00:41:46.400 ⇒ 00:41:47.080 Ben Steinberg: Come on!
364 00:41:47.200 ⇒ 00:41:48.580 Uttam Kumaran: But like no drama.
365 00:41:48.970 ⇒ 00:42:07.450 Uttam Kumaran: So okay, I gotta hop to this thing. But let me. Let’s keep slacking. Slack me as soon as you’re done, and I’ll just review this and then tomorrow. So kind of give you a plan for tomorrow. I’m gonna be briefing one person on my team. It’s either this guy named Kyle or another person. He’s gonna come, basically help us
366 00:42:07.690 ⇒ 00:42:09.980 Uttam Kumaran: start to break this down into tickets.
367 00:42:10.472 ⇒ 00:42:17.350 Uttam Kumaran: And then we’re gonna basically start to attack those questions. The other thing I’ve done on the questions I’ve I’ve assigned priorities.
368 00:42:17.650 ⇒ 00:42:23.110 Uttam Kumaran: So I mean, let not everything can be a high priority. So I do want to just keep
369 00:42:23.390 ⇒ 00:42:27.269 Uttam Kumaran: I side on what’s like, really, really important. And then we’ll sort of tackle that.
370 00:42:27.410 ⇒ 00:42:28.579 Uttam Kumaran: So I think we’ll probably make a lot.
371 00:42:28.580 ⇒ 00:42:29.070 Ben Steinberg: Not a program.
372 00:42:29.410 ⇒ 00:42:32.040 Uttam Kumaran: More progress, probably towards the end of the week.
373 00:42:33.380 ⇒ 00:42:41.880 Ben Steinberg: Okay. I think what one thing that like, I’m just so not concerned. I just wanna make sure that I don’t like sign up for a hundred percent of work. And then.
374 00:42:41.990 ⇒ 00:43:00.306 Ben Steinberg: like, I’m leaving some room for for stuff for this and just wanna make sure it’s like my top priority. Because I really want to crush this because I just don’t think this company could work without someone like you guys, I just feel like we have the crack in the system right now I was able to bring you in and like I wanna into it. I think I’m like building a lot of like personal like goodwill with Greg.
375 00:43:00.530 ⇒ 00:43:12.200 Uttam Kumaran: No, we’re gonna I mean, our job is to make you a rock star here. So I think it’s just gonna take us like a little bit like another day for me to go through all the spreadsheets again. So I need this like mapping.
376 00:43:12.200 ⇒ 00:43:13.200 Uttam Kumaran: Yeah, no. Totally have all.
377 00:43:13.200 ⇒ 00:43:13.920 Ben Steinberg: Know, like.
378 00:43:13.920 ⇒ 00:43:15.099 Uttam Kumaran: And then I’ll tell you.
379 00:43:15.100 ⇒ 00:43:21.970 Ben Steinberg: Yeah, these are all gonna have to be like changed. And then maybe you guys do a v 1. And then I review and change some of the channel sub channels.
380 00:43:21.970 ⇒ 00:43:22.335 Uttam Kumaran: Great.
381 00:43:22.990 ⇒ 00:43:37.489 Ben Steinberg: It’s all pretty standard like I mean. I say that. But then I’m like drinking the Kool-aid here. I did just add one box. That’s quick sites ui of, like, I get the data from the quicksight ui, and then I literally manually put it into the Kpi cat calculation.
382 00:43:38.530 ⇒ 00:43:39.730 Uttam Kumaran: Okay.
383 00:43:40.600 ⇒ 00:43:44.860 Ben Steinberg: That’s kinda you’ll see you’ll you’ll see it all in here. But yeah, this is all
384 00:43:45.040 ⇒ 00:43:47.265 Ben Steinberg: already, like, kind of done.
385 00:43:48.780 ⇒ 00:43:51.010 Uttam Kumaran: Okay, okay, perfect. I gotta run. Let me let me slack you.
386 00:43:51.170 ⇒ 00:43:52.060 Ben Steinberg: Alright! Later dude.
387 00:43:52.060 ⇒ 00:43:53.149 Uttam Kumaran: Okay. Okay. Thanks.