Meeting Title: Rill-Brainforge-Blog-Post-Review Date: 2024-08-15 Meeting participants: Uttam Kumaran, Marianne Jarvis


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1 00:00:20.660 00:00:22.580 Marianne Jarvis: Hey? There! How’s it going.

2 00:00:22.580 00:00:23.760 Uttam Kumaran: Good! How are you?

3 00:00:23.760 00:00:25.410 Marianne Jarvis: I’m good.

4 00:00:26.160 00:00:27.390 Uttam Kumaran: How’s the week been.

5 00:00:28.695 00:00:51.854 Marianne Jarvis: Good busy there’s a handful of us actually going up to San Francisco next week. There’s a few new kind of like developer advocates that we just hired. So we’re all like meeting together. So I had mentioned that maybe we’re we’re gonna start to make new videos. So we’re all gonna talk about that next week. So it’s great time that we’re chatting today to kind of get a sense of where we could do marketing wise, but

6 00:00:52.230 00:00:59.790 Marianne Jarvis: 1st off I just saw a couple of days ago you tagged real, for somebody was looking for inside, so.

7 00:00:59.790 00:01:03.419 Uttam Kumaran: Oh, yeah, I’m always hanging. Well, yeah, I wish I.

8 00:01:03.420 00:01:04.160 Marianne Jarvis: Amazing yeah.

9 00:01:04.160 00:01:14.269 Uttam Kumaran: I wish I could tag it like in my conversations. But if it’s on Linkedin, then yeah, I try to tag you guys again, like we’re just growing like our social presence and things like that. So

10 00:01:15.840 00:01:24.840 Uttam Kumaran: something like i, 1 of my friends commented on that, and those are easy ones to be like, what do we use instead of looker? And I’m like, Okay, perfect. Here’s like a couple to try out. So.

11 00:01:25.220 00:01:42.560 Marianne Jarvis: Yeah, no, that’s awesome, because a part of like this big commercial offset next week is because we just did hire these 2 new field engineers who are more technical and gonna take on some of the step advocacy like, what are ways we can say things like that. But it be like, authentic and genuine, and not come.

12 00:01:42.560 00:01:43.350 Uttam Kumaran: Yeah.

13 00:01:43.350 00:01:45.360 Marianne Jarvis: The real company handle. So.

14 00:01:45.360 00:01:45.930 Uttam Kumaran: Yeah, like.

15 00:01:45.930 00:01:49.280 Marianne Jarvis: We’re gonna have these guys kind of take on some of that work. But the fact that.

16 00:01:49.280 00:01:50.030 Uttam Kumaran: Oh, nice!

17 00:01:50.030 00:01:51.580 Marianne Jarvis: That is like

18 00:01:52.300 00:02:12.949 Marianne Jarvis: we don’t have to do any of it. But yeah, I was, gonna bring that up just like as an example to them. They’re like they didn’t call out real or anything of that sort. They were just saying, like, Hey, feedback on bi tools. What’s going on out there like kind of those like general types of post. There’s a lot, I think, that we can uncover there, too, just for brand awareness.

19 00:02:12.950 00:02:27.268 Uttam Kumaran: And I, and I think it does. But it it does better when it’s coming from like a non brand account, like I I think like the brand account is good for, like Pr, and like, you have a specific voice. I mean, I’m I’m telling you. But you you know about this, but I’m learning so.

20 00:02:27.520 00:02:28.090 Marianne Jarvis: Absolutely.

21 00:02:28.090 00:02:38.240 Uttam Kumaran: And then kind of like having like the individual being like. Here’s an authentic kind of take, and then associating with the brand. Or maybe the brand is in their bio or something, and it seems a little bit like you know

22 00:02:38.330 00:02:39.570 Uttam Kumaran: what’s attached.

23 00:02:39.790 00:02:44.600 Marianne Jarvis: Exactly. Yeah. So yeah, just wanted to kick off the call by saying, Thank you for that. And that’s a lot.

24 00:02:44.600 00:02:45.260 Uttam Kumaran: Yeah.

25 00:02:45.260 00:02:48.240 Marianne Jarvis: Stuff that we should, and want to continue to do together.

26 00:02:49.180 00:02:58.209 Uttam Kumaran: Yeah. And so today, I I did kind of like, write up a bit of a blog and kind of the way I was thinking about doing. I’ll just share.

27 00:02:58.230 00:03:00.590 Uttam Kumaran: This was kind of just like a how

28 00:03:00.930 00:03:13.178 Uttam Kumaran: I was gonna write something about just how we use rail, and basically kind of do like a list. The call almost approach which I think makes it really nice to

29 00:03:13.890 00:03:33.629 Uttam Kumaran: to kind of break apart into like almost like a series on like a twitter thread, or like a series of posts. I don’t know what the right length is, but I kind of just like thought about a couple of the things that I really like. And I also looked at your service offering like a grid. Basically.

30 00:03:33.630 00:03:34.500 Marianne Jarvis: Yeah, yeah.

31 00:03:34.772 00:03:39.939 Uttam Kumaran: And kind of just like, okay, I listed basically. And I listed a couple of things. And then, so

32 00:03:40.040 00:03:49.959 Uttam Kumaran: this is kind of like what I wrote. I didn’t know what we wanted to do like lengthwise, but you know we could collaborate on that. But pretty much. I just talk about

33 00:03:50.050 00:03:53.879 Uttam Kumaran: like I kind of talk about why we we’ve

34 00:03:54.300 00:04:17.289 Uttam Kumaran: why, we’ve like what we were looked at before, kind of like, why, we looked into row and like, here’s kind of like, what are the things we like, you know, and we could change the ordering and everything. But the biggest thing is, I want to talk about. I want to talk about bis code. I want to talk about like the core objects, which is like source model dashboard. I want to talk about the speed and the design either separately or together.

35 00:04:17.440 00:04:18.024 Uttam Kumaran: Okay,

36 00:04:18.850 00:04:23.449 Uttam Kumaran: I want to talk about the design and like the speed of deployment.

37 00:04:23.764 00:04:28.159 Uttam Kumaran: You know, I was gonna talk about the pricing model, which is just like it’s really

38 00:04:28.290 00:04:44.080 Uttam Kumaran: it’s really easy to get into. And then it kind of grows more aligned with, like, how you use data. I did want to shout out your team because the support has been really good. And so, like, I know I’m in a slack channel with some folks, but you guys have the discord and everything.

39 00:04:44.450 00:04:54.239 Uttam Kumaran: And then, you know, I talk a little bit about focusing on just like making a ton of data easily available, whether it’s from Csvs or you know, any source.

40 00:04:54.310 00:05:01.956 Uttam Kumaran: And then I kind of just like, have a little bit of backlinks or to like your website. I’m sorry this. This is all formatted weird. But

41 00:05:02.240 00:05:03.020 Marianne Jarvis: Yeah, yeah.

42 00:05:03.020 00:05:14.027 Uttam Kumaran: Back to your website back to like an article about how we use real for a specific case. And then you know, one of the things that we’re doing. And I was just working on this today is

43 00:05:15.110 00:05:22.650 Uttam Kumaran: we’re actually creating like a similar to how you guys have real examples that are public facing, like we’re making a couple that are related to

44 00:05:22.940 00:05:24.410 Marianne Jarvis: Like demo projects.

45 00:05:24.410 00:05:36.520 Uttam Kumaran: Exactly. So I I asked Sid. And he was like, Yeah, go for it. And he’s like, Yeah, you can fork some of ours. And I’m like, well, we’re we’re working on some manufacturing used cases that we basically use chat Gbt to create some fake data. And then.

46 00:05:36.570 00:05:41.040 Uttam Kumaran: now that you guys have publicly, you can post real like publicly.

47 00:05:41.080 00:05:50.836 Uttam Kumaran: that’s gonna be like our call to action on some of our marketing. So I was gonna also just link to like. Hey, check out an example of if you’re in manufacturing, how you can use real

48 00:05:51.100 00:05:52.950 Marianne Jarvis: Yeah. So

49 00:05:53.180 00:06:13.659 Marianne Jarvis: yeah. Now, all of that sounds really cool. Just a couple of 1st thoughts. The link seems appropriate. It’s it’s not super long. And then, as you mentioned like, if you want, you just have this one longer piece, but I’ve linked it like once, week or every once in a while you could just like highlight, the bis could aspect or the fast speed aspect. Things like that.

50 00:06:13.660 00:06:14.410 Uttam Kumaran: Yeah.

51 00:06:14.410 00:06:26.209 Marianne Jarvis: You could like continue to keep the drum beat. But I would say the the link looks good. I wanted to talk just quickly about like the pricing aspect. We are like

52 00:06:26.280 00:06:32.540 Marianne Jarvis: hopefully days, weeks away from like rolling out like self. Serve billing so.

53 00:06:32.540 00:06:33.440 Uttam Kumaran: Oh, nice. Yeah.

54 00:06:33.440 00:06:47.370 Marianne Jarvis: Product. You don’t even actually need to talk to Sid or anybody at any point. You can just start your trial credit card. All of that kind of like back end aspect. Really. Just so like you can like get started. And there’s like a 30 day free trial. So just.

55 00:06:49.590 00:06:50.250 Uttam Kumaran: Just get rid of it.

56 00:06:50.250 00:06:59.300 Marianne Jarvis: Like, if we wanna keep that portion, or like once that’s out, we could update it and then write another part I just like, don’t want like outdated information. Do you know what I’m trying.

57 00:06:59.300 00:07:16.499 Uttam Kumaran: No, let’s just get. Let’s just get rid of it. I mean, I I just know that you guys are like, really, it’s like one of the reasons like I went with you guys is because it scales that way, and it’s easier for my clients also to like to get on board, and then you know, it just grows. But let’s just get rid of it. That’s fine, and then we can update it, you know, with the latest.

58 00:07:16.500 00:07:17.270 Marianne Jarvis: Cool.

59 00:07:22.220 00:07:25.011 Marianne Jarvis: yeah, no, all of this. Let’s cool.

60 00:07:25.690 00:07:31.820 Marianne Jarvis: Was it mostly like text? You were thinking, were you thinking of putting it like a video or a gift, or any images of any.

61 00:07:32.140 00:07:36.679 Uttam Kumaran: I mean, kind of what I was gonna do was on my end. I was gonna

62 00:07:36.870 00:07:55.400 Uttam Kumaran: record like, I think, one. I I do think we we should definitely have a gif or a video of like clicking around. I wonder if that’s like on my end, if that’s gonna be like the hero image and then I’m gonna I’m gonna record a video that’s just me walking through

63 00:07:55.500 00:07:59.910 Uttam Kumaran: this is like an associated video that I’m gonna post on our channel.

64 00:08:00.690 00:08:15.493 Uttam Kumaran: you know, basically again, like trying to repurpose this content as much as possible. And I’ll I could probably attach that here. But otherwise I wanted it to be just like, kind of like, quick headers. Yeah. And then I’ll make I’ll make this a lot more punchy. But

65 00:08:15.960 00:08:38.890 Uttam Kumaran: You know, our our voice is talking mostly to like Ceos Execs and then also, if they were to send this to someone technical, there’s some lingo in there. That shows that we’re technical. So most of it will be like instead of duck to be back. And I’ll just be like this is super fast. And it’s and then the description will be like, takes advantage of this technology. And you know, things like that. So.

66 00:08:41.080 00:08:43.446 Marianne Jarvis: Cool. Now, I’ll have

67 00:08:44.710 00:08:46.210 Marianne Jarvis: that makes sense.

68 00:08:49.300 00:08:53.099 Marianne Jarvis: yeah, just kind of like looking through it right now. But yeah, yeah, it’s code.

69 00:09:03.130 00:09:04.370 Marianne Jarvis: Yeah, that

70 00:09:04.660 00:09:06.759 Marianne Jarvis: that’s super cool. So I feel like,

71 00:09:07.750 00:09:10.739 Marianne Jarvis: this will be hosted on your website.

72 00:09:11.280 00:09:12.660 Uttam Kumaran: That’s correct. Yep.

73 00:09:12.660 00:09:16.925 Marianne Jarvis: Yup but obviously we’ll like backlick it. Share it all of that stuff.

74 00:09:17.230 00:09:25.469 Uttam Kumaran: Yeah, cool. And then I guess, like, yeah, and let me know, like what you think the format should be. If we want to write like one on on your side.

75 00:09:25.790 00:09:31.679 Uttam Kumaran: And like what sort of format we could do this in a similar format, or we can kind of repurpose this?

76 00:09:33.530 00:09:39.749 Uttam Kumaran: were you? Were you thinking more of like a case study about a specific client? Or yeah.

77 00:09:40.580 00:09:41.375 Marianne Jarvis: Yeah.

78 00:09:42.650 00:09:46.448 Marianne Jarvis: cause on our site, I could see, is like

79 00:09:47.460 00:09:51.360 Marianne Jarvis: linking back to this on your site just for that SEO traffic for you.

80 00:09:51.360 00:09:51.800 Uttam Kumaran: Yeah.

81 00:09:51.800 00:10:04.059 Marianne Jarvis: Maybe just like a like a short paragraph of like how you failed, and it might be in here. I can’t read it all, but like how you found real some of that support stuff. And then, like we can link back to these 6

82 00:10:04.716 00:10:07.393 Marianne Jarvis: thanks on your side and that

83 00:10:09.250 00:10:21.430 Marianne Jarvis: I don’t know if we want to like call out, and we have. I I’m not sure what the rules are with the agreement of like I know that you sent over to contracts like Asset Lake, and polls part to go, but, like.

84 00:10:21.430 00:10:21.890 Uttam Kumaran: Yeah.

85 00:10:21.890 00:10:30.609 Marianne Jarvis: Like anonymize them, or something of that sort. But it’s like, together we worked to get somebody from light dash over to us, and so.

86 00:10:30.610 00:10:31.190 Uttam Kumaran: Yeah, yeah.

87 00:10:31.190 00:10:34.737 Marianne Jarvis: I need to talk to Sid about like naming people and whatnot.

88 00:10:35.010 00:10:49.790 Uttam Kumaran: Yeah, I think at minimum, we can talk about. Yeah, I think at minimum, we can talk about like we’ve we’ve brought over clients in like the e-commerce space, and in like the financial management space. And then, like, have a blurb. I I didn’t.

89 00:10:49.790 00:10:51.470 Marianne Jarvis: We did it, too, right? It was just like.

90 00:10:51.470 00:10:52.190 Uttam Kumaran: Yeah, I’m.

91 00:10:52.190 00:10:53.039 Marianne Jarvis: It was like a few.

92 00:10:53.040 00:11:11.010 Uttam Kumaran: Yeah. And and it was again for for pool parts. It was like light dash that we worked on for like 6 months. And then for for asset link we were actually between like a bunch of things and real one out. So yeah, I can. I’m happy to tell those stories as well.

93 00:11:11.556 00:11:19.193 Uttam Kumaran: Or we could just basically say that in one way, I I didn’t read read some of the real blog posts that you guys have. But yeah, let me know what’s

94 00:11:19.970 00:11:24.879 Uttam Kumaran: What’s easiest to do? Like, what’s what’s catchy or like what fits into the narrative. So.

95 00:11:24.880 00:11:25.630 Marianne Jarvis: Yeah.

96 00:11:27.240 00:11:30.831 Marianne Jarvis: okay, let me think that through, because I’m it’s

97 00:11:31.510 00:11:36.920 Marianne Jarvis: Some of it is like we can’t have, like redundant the exact same text like SEO, like digs us.

98 00:11:36.920 00:11:37.560 Uttam Kumaran: Yeah, yeah.

99 00:11:37.560 00:11:48.320 Marianne Jarvis: I think all of this like totally makes sense on your side, but like I think there’s parts of it that we could either like reverse slightly, so that there, it’s like physically on both sides of that we could send each other traffic.

100 00:11:48.500 00:11:53.109 Uttam Kumaran: Yeah, because for me, these client ones are gonna have individual

101 00:11:53.170 00:12:02.469 Uttam Kumaran: like cases. But the whole thing is going to be focused on real instead like this is gonna be like, why we like real. And then we’re gonna kind of

102 00:12:02.850 00:12:06.370 Uttam Kumaran: have a service page which may include some of the same stuff about like

103 00:12:06.400 00:12:30.380 Uttam Kumaran: we’ve worked with finance companies on rail. We’ve worked with Ecom on rail. But like I can let me know what like the format you’d like. I mean, I could totally write up a thing about how we found real. I mean, I think I actually look. And maybe it was on Twitter or something like that. And then I had got in contact with Sid really quickly, and he immediately put us in the slack channel. When we were trying stuff out, and then I could talk about like we

104 00:12:30.380 00:12:43.720 Uttam Kumaran: we’ve worked together to bring over to, to bring on board like clients from financial management and e-commerce, and you know, do things that previously took us 6 months in in just like weeks, or you know.

105 00:12:43.720 00:12:50.330 Marianne Jarvis: Yeah. Just for, like tactical to accept what it makes. Would you mind sharing this notion? Page.

106 00:12:50.330 00:12:50.830 Uttam Kumaran: Totally.

107 00:12:50.830 00:12:58.600 Marianne Jarvis: Get a sense of what you’re saying, and then from here if I I’m sure everything’s fine. But I’ll just double check if there’s anything we need to remove or whatnot.

108 00:12:58.600 00:12:59.320 Uttam Kumaran: Yeah.

109 00:12:59.320 00:13:13.048 Marianne Jarvis: And then from here I could see, okay, what makes sense to do? Like a shorter version on our side, and then hopefully, like next week, or something we could start to actually push this out to on Linkedin and all of our different

110 00:13:14.563 00:13:16.569 Marianne Jarvis: Social platforms.

111 00:13:16.840 00:13:19.769 Uttam Kumaran: That’s perfect. Yeah. So I’m just gonna keep kind of like

112 00:13:20.070 00:13:21.479 Uttam Kumaran: picking at this. And.

113 00:13:21.480 00:13:22.099 Marianne Jarvis: Yeah, sure.

114 00:13:22.100 00:13:26.189 Uttam Kumaran: Kind of making small changes to copy and then.

115 00:13:26.230 00:13:36.370 Uttam Kumaran: yeah, like, we could either have everything here, or if you want to do on your side and want me to edit something somewhere else. Let me know. And then, yeah, let’s just do that.

116 00:13:36.870 00:13:39.539 Uttam Kumaran: yeah, maybe I don’t know if we have another

117 00:13:39.910 00:13:43.650 Uttam Kumaran: meeting. But I I could just set another meeting, for

118 00:13:44.760 00:14:04.160 Uttam Kumaran: like maybe the end of August. I know you wanted. I know we initially talked about like not doing videos because you guys are coming out with videos, and I, probably I may or may not have a video ready for when this goes live but at minimum. I would love to get this out into our side, and then we’ll also start

119 00:14:04.220 00:14:15.370 Uttam Kumaran: kind of piecemealing it into Linkedin. So you let me know like when’s right to go? I mean, I could set up. I could just grab time between us for the week of the 26, th and then

120 00:14:15.480 00:14:18.060 Uttam Kumaran: that way, there’s at least a little bit of like a

121 00:14:18.630 00:14:22.450 Uttam Kumaran: Oh, yeah, that meeting is coming up. I’ll let me finish that blog post up, or something.

122 00:14:23.429 00:14:32.411 Marianne Jarvis: Yeah. So I’m just taking a quick look at the calendar. So I I think you and I can just go back and forth on any edits on this.

123 00:14:34.380 00:14:38.809 Marianne Jarvis: I think it would be more powerful with a video. So if that’s something that, or at least.

124 00:14:38.810 00:14:39.420 Uttam Kumaran: Okay.

125 00:14:39.420 00:14:40.996 Marianne Jarvis: Yeah, for your end.

126 00:14:41.390 00:14:45.109 Uttam Kumaran: Great. Yeah. Then I’m gonna do that. I mean, I’m we’re definitely gonna have a guess.

127 00:14:46.300 00:14:51.879 Uttam Kumaran: But I kind of if if I’ll record the video. I mean, I think if that’s enough like, I’ll do it. Yeah.

128 00:14:52.340 00:14:56.596 Marianne Jarvis: Yeah, I just look at like time. Because, like, in about 2 weeks, it’s like

129 00:14:56.970 00:15:03.020 Marianne Jarvis: labor day. But I know there’s like a bunch of big data events starting like, you know, like big data logic.

130 00:15:03.020 00:15:04.200 Uttam Kumaran: Yeah, yeah, yeah, yeah.

131 00:15:04.200 00:15:19.959 Marianne Jarvis: Conference all of that. So if this is like out, like the 1st week of September, and we start doing some pressures, I feel like, there’s just a lot of like data, social media buzz, and if we’re ready by then we should totally go live. So I’d say, publish definitely the at least the 1st week of September.

132 00:15:20.360 00:15:29.250 Uttam Kumaran: Okay. So why don’t I just put something in the calendar? But we can just talk in slack. I’ll just kind of keep a placeholder. And then, if we if we need to talk, we can. But at least

133 00:15:29.300 00:15:33.129 Uttam Kumaran: cause I just basically know what I’m doing next week by looking at my calendar.

134 00:15:33.130 00:15:33.930 Marianne Jarvis: Yeah, that’ll help me.

135 00:15:33.930 00:15:35.160 Uttam Kumaran: Yeah, at least

136 00:15:35.700 00:15:43.984 Uttam Kumaran: So I’ll just throw something on there and for that Monday. And then let’s plan a go live date. And I’m just gonna put that in here, too.

137 00:15:46.080 00:16:02.400 Marianne Jarvis: Yeah, maybe say, like, September 4, th or something as like, so it’s just like, right after Labor Day people come back. And then I think people will start to like, get this. There’s a lot of like data conferences coming up soon. So I think it’d be really nice to put it out at Linkedin around that time.

138 00:16:02.770 00:16:03.180 Uttam Kumaran: Okay.

139 00:16:04.380 00:16:05.150 Marianne Jarvis: Awesome.

140 00:16:06.160 00:16:09.020 Uttam Kumaran: Okay. Great. How’s everything else? All good.

141 00:16:09.310 00:16:17.879 Marianne Jarvis: Oh, good. Yeah, I think. Yeah, busy. And just as I mentioned conferences. But we also do like ad tech is our big kind of like.

142 00:16:18.260 00:16:18.830 Uttam Kumaran: Yeah.

143 00:16:18.830 00:16:29.539 Marianne Jarvis: Have a lot of our enterprise customers. So there’s like 3 big ad tech companies cut our cut conferences coming up. And we’re going to big data London for our 1st time, too. So there’s just it’s a busy time these next 6 weeks.

144 00:16:29.540 00:16:31.280 Uttam Kumaran: Nice, nice, awesome.

145 00:16:31.460 00:16:32.980 Marianne Jarvis: But all good stuff.

146 00:16:34.440 00:16:35.240 Marianne Jarvis: Okay?

147 00:16:36.320 00:16:43.409 Marianne Jarvis: perfect. Yeah. Yeah, please share that and that we’ll talk in slack. But I think it will hopefully. Get something going very soon.

148 00:16:43.590 00:16:45.229 Uttam Kumaran: Okay, perfect. Thank you. So.

149 00:16:45.230 00:16:46.609 Marianne Jarvis: Yeah. Have a good day.

150 00:16:46.610 00:16:47.990 Uttam Kumaran: Bye, you too.