Meeting Title: ABC Project Follow-ups and Planning Date: 2026-02-05 Meeting participants: Greg Stoutenburg, Uttam Kumaran, Amber Lin, Mustafa Raja, Robert Tseng, Zoran Selinger


WEBVTT

1 00:00:26.050 00:00:26.660 Greg Stoutenburg: Morning.

2 00:00:26.660 00:00:28.279 Uttam Kumaran: Hello, good morning.

3 00:00:29.930 00:00:31.279 Greg Stoutenburg: The video came together.

4 00:00:31.850 00:00:37.990 Uttam Kumaran: That was great, dude! I, I’m just, like, I wish… I’m just… I want… I have, like, 5 of those I want to record.

5 00:00:38.350 00:00:38.880 Greg Stoutenburg: Yeah.

6 00:00:38.880 00:00:40.499 Uttam Kumaran: Takes time, like, I, I…

7 00:00:40.730 00:00:45.789 Uttam Kumaran: it takes time to think through it and for everything to come together, but I’m glad. Yeah, it looks really, really good.

8 00:00:46.180 00:00:50.309 Greg Stoutenburg: Yeah, I had my son, I showed my son, who’s 13, yesterday, the finished product.

9 00:00:51.340 00:00:56.229 Greg Stoutenburg: And then I was like, do you want to see the version that I sent them before they did some editing? He was like, yeah. I was like, alright, watch this.

10 00:00:56.230 00:01:07.970 Uttam Kumaran: It’s six and a half minutes long. I know, I was doing something and watching, and I was like, wait, did my audio just cut out? And then I was like, oh, I remember you said that there’s, like, nothing in the middle.

11 00:01:07.970 00:01:27.869 Greg Stoutenburg: So I did, I did a dry run of it first thing in the morning, because I knew it was going to take a couple tries to get the prompt right, and then, like, and then, even once it’s right, we’ll just see how long it takes Claude to do it. And so I did a couple runs where I knew it was going to be over 6 minutes, and I’m like, well, they’re gonna have to speed this up, but they’re not going to want to, like, throw a frame in the middle.

12 00:01:27.870 00:01:36.180 Greg Stoutenburg: So I was like, watch this, and I was like, I was like, Yuli, could you… Ulysses, call me Uli. I was like, Yuli, do you think you could actually just stare at a screen and not move?

13 00:01:36.190 00:01:40.150 Uttam Kumaran: For 6 minutes, because that’s most of what this video is, because I feel like I can speed it up.

14 00:01:41.720 00:01:44.229 Uttam Kumaran: Yeah, and then I feel like we…

15 00:01:44.470 00:01:53.070 Uttam Kumaran: I think Ray, or I don’t know if it was Ray or Ryan, but they… they have, like, these nice intros that we developed last year for, like, a lot of videos, and it… it’s like.

16 00:01:53.070 00:01:53.550 Greg Stoutenburg: Yeah.

17 00:01:53.550 00:01:55.120 Uttam Kumaran: It makes it look a little cool, so…

18 00:01:55.120 00:01:56.550 Greg Stoutenburg: Yeah, yeah, it does, yeah.

19 00:01:56.550 00:01:57.430 Uttam Kumaran: That’s nice.

20 00:01:57.670 00:01:58.270 Greg Stoutenburg: Yep.

21 00:02:08.940 00:02:09.880 Greg Stoutenburg: Canoe.

22 00:02:10.449 00:02:25.189 Amber Lin: Robert’s not here yet. I had a question on the ABC site. Please. I know we just had the final presentation. Should we… should I keep doing the follow-ups, or should I wait until we have a contract?

23 00:02:25.370 00:02:29.140 Amber Lin: And then do it. Should I pause work on ABC for now?

24 00:02:29.460 00:02:34.220 Uttam Kumaran: I guess my question would be.

25 00:02:34.590 00:02:40.640 Uttam Kumaran: Out of the follow-ups that you… that were asked, do you have a sense of, like, anything that would be low-hanging fruit?

26 00:02:41.120 00:02:44.270 Amber Lin: Sorry, I did not list all the.

27 00:02:44.270 00:02:48.959 Uttam Kumaran: Okay, okay, I have the… we have the transcript, so I was gonna go through and basically work on that.

28 00:02:49.410 00:02:53.269 Uttam Kumaran: I would say I’m gonna send an email today summarizing everything.

29 00:02:53.660 00:02:54.510 Amber Lin: Okay.

30 00:02:55.460 00:02:57.249 Amber Lin: That would be great, and then, like.

31 00:02:57.480 00:03:00.350 Amber Lin: We can also list out the follow-ups that they have.

32 00:03:00.350 00:03:05.530 Uttam Kumaran: I’m gonna list the follow-ups, my… my gut instinct is to not do the follow-ups.

33 00:03:05.910 00:03:07.489 Amber Lin: Yeah, that’s what I thought, too.

34 00:03:07.490 00:03:10.579 Uttam Kumaran: Now, because it’s gonna be endless.

35 00:03:10.980 00:03:11.680 Amber Lin: Huh.

36 00:03:11.680 00:03:17.290 Uttam Kumaran: And to just basically be like, here are all the follow-ups that we heard.

37 00:03:18.040 00:03:24.240 Uttam Kumaran: And we can totally do… And then, I’m also gonna… Pitched them on everything else.

38 00:03:24.450 00:03:27.570 Uttam Kumaran: So yeah, I feel like we’re okay for now.

39 00:03:27.570 00:03:32.509 Amber Lin: Okay, great, because I have… I also, like, I’ll be working on Eden stuff, so…

40 00:03:32.800 00:03:33.520 Uttam Kumaran: Cool.

41 00:03:33.940 00:03:41.829 Amber Lin: Great, so I’ll pause there, and then… So that’s it. I think that’s all the strategy stuff I have.

42 00:03:42.390 00:03:44.220 Uttam Kumaran: Okay, cool. How is it,

43 00:03:44.530 00:03:46.239 Uttam Kumaran: How’s it been with eating stuff?

44 00:03:46.240 00:03:59.489 Amber Lin: It’s just starting. I… I’ve called Robert a few times, so I got the contacts, I know the data. I’m just calling the client to get more context today, so, like, in 30 minutes or so, I’m calling them.

45 00:04:00.070 00:04:00.620 Uttam Kumaran: Okay.

46 00:04:02.320 00:04:07.970 Uttam Kumaran: Yeah, depending on… Like, how,

47 00:04:09.010 00:04:16.140 Uttam Kumaran: how fast ABC moves, I think probably I may end up asking for… some help on Element…

48 00:04:17.209 00:04:19.519 Amber Lin: What type of help? Like, wholesale?

49 00:04:20.079 00:04:26.539 Uttam Kumaran: Yeah, we have wholesale and retail, like, Google Sheets, and, like, basically reports that we need to put together.

50 00:04:26.540 00:04:27.320 Amber Lin: Okay.

51 00:04:27.320 00:04:34.920 Uttam Kumaran: The client is just very much like a stickler for formatting, though, so… I think it’ll be a good exercise between you and Robert on, like.

52 00:04:35.260 00:04:37.279 Uttam Kumaran: How to do some of the asks.

53 00:04:37.570 00:04:38.390 Amber Lin: Bye.

54 00:04:38.390 00:04:41.700 Uttam Kumaran: I… that’s where I would like to get some more time.

55 00:04:44.040 00:04:53.139 Uttam Kumaran: The other thing is, like, Hydra needs more of a, like, SaaS revenue analyst, but we just don’t, like, have anybody on the team right now except for me that has done that.

56 00:04:53.170 00:04:55.239 Amber Lin: We’re interviewing for that.

57 00:04:55.380 00:05:00.420 Uttam Kumaran: role, but… That’s, like, probably requires a little bit more domain expertise.

58 00:05:01.820 00:05:02.940 Amber Lin: Cool. Okay.

59 00:05:03.320 00:05:05.639 Amber Lin: Let me write that down.

60 00:05:12.260 00:05:22.739 Uttam Kumaran: Yeah, Robert, we just talked about ABC briefly, so there’s some follow-ups that came out of the last meeting. I… basically, I’m gonna wait on all that, I’m just sending a summary email of everything we…

61 00:05:22.870 00:05:25.069 Uttam Kumaran: Kind of like sending a wrap-up email.

62 00:05:25.390 00:05:27.919 Uttam Kumaran: And then based on if they come back to us.

63 00:05:28.200 00:05:31.030 Uttam Kumaran: we can work on those follow-ups, but I kind of was like.

64 00:05:31.520 00:05:39.560 Uttam Kumaran: told Amber just to wait on things there. It was a great meeting, like, but of course, you know, it’s just, like, endless kind of things on the analysis side.

65 00:05:45.140 00:05:45.740 Robert Tseng: Cool.

66 00:05:50.770 00:05:58.430 Robert Tseng: It seems like we’re kind of in a holding pattern for other things, so I don’t have… I don’t have anything. I was… yeah, I don’t have anything here.

67 00:05:58.650 00:06:05.250 Uttam Kumaran: Yeah, my, my ask on Element is that, like, we… we should have the,

68 00:06:05.670 00:06:08.470 Uttam Kumaran: retail data in the Google Sheet as well.

69 00:06:08.960 00:06:13.259 Uttam Kumaran: So now that Amber has some more free bandwidth, I’m wondering if you guys can collaborate on that.

70 00:06:14.140 00:06:20.560 Uttam Kumaran: We’re interviewing for more candidates for… Analysis, of course.

71 00:06:20.860 00:06:26.320 Uttam Kumaran: But that’s where I probably need the most short-term help from this team.

72 00:06:26.540 00:06:27.190 Robert Tseng: Yeah.

73 00:06:30.310 00:06:36.480 Uttam Kumaran: So I don’t know if you… if you, like, today we’ll have a spreadsheet ready with the retail data.

74 00:06:36.670 00:06:43.510 Uttam Kumaran: We basically need a similar style spreadsheet For, like, the retail reporting.

75 00:06:43.960 00:06:47.710 Uttam Kumaran: And then someone… and then we basically need… I need this team to…

76 00:06:48.590 00:06:52.340 Uttam Kumaran: Help drive the work stream of, like, her e-commerce metrics.

77 00:06:52.670 00:06:59.549 Uttam Kumaran: You know, and taking that on. And then me and Awash are continuing to work on modeling and ingestion.

78 00:07:00.000 00:07:05.130 Robert Tseng: Is the retail data in the same spreadsheet as the wholesale data?

79 00:07:05.130 00:07:06.610 Uttam Kumaran: No, we’re creating a new one.

80 00:07:06.920 00:07:10.210 Robert Tseng: Okay, so once I have that, then I can build…

81 00:07:10.570 00:07:14.630 Robert Tseng: the… I can build the same thing that I did on the wholesale side.

82 00:07:15.060 00:07:19.080 Uttam Kumaran: Do you think it’s worth… looping in Amber to start to, like, assist…

83 00:07:19.840 00:07:24.920 Robert Tseng: Oh, yeah, yeah, I mean, like, I’ll, I’ll, I’ll basically show… Show her what’s juvenile.

84 00:07:24.920 00:07:30.189 Uttam Kumaran: Probably will have to own the… The, like, client talking?

85 00:07:30.190 00:07:30.610 Robert Tseng: Yeah.

86 00:07:30.610 00:07:35.010 Uttam Kumaran: But I think Amber can actually do a lot of this, and then maybe slowly weave her in.

87 00:07:35.190 00:07:41.909 Uttam Kumaran: That would be a huge help on this client. It’ll distract her, so while I… we continue just to get the other models out.

88 00:07:42.110 00:07:43.409 Robert Tseng: Okay, sure.

89 00:07:44.030 00:07:52.179 Uttam Kumaran: So we have a… we have a meeting, at 1, which is, like, kind of sprint planning for February. We’re working on a rough doc.

90 00:07:52.820 00:07:58.260 Uttam Kumaran: Right now, and so I can drive that, but I will probably kick it to you to talk through

91 00:07:58.860 00:08:02.120 Uttam Kumaran: The month’s worth of strategy-related initiatives.

92 00:08:02.420 00:08:06.539 Uttam Kumaran: Okay. And then I will speak to all the stuff on the ingestion and modeling side.

93 00:08:07.020 00:08:15.100 Robert Tseng: Yeah, do we have an agenda that I could just reference on, like… I mean, I usually just, like, need, like, 30 minutes to orient myself before I…

94 00:08:15.310 00:08:16.560 Uttam Kumaran: Yes. Because I’ve… yeah.

95 00:08:17.070 00:08:25.869 Uttam Kumaran: So yeah, we will… we’re gonna… I’m… me and Awash are putting down all of our thoughts, and then I’m gonna work on a deck, basically. Okay. I’ll have that within the next hour.

96 00:08:25.870 00:08:26.460 Robert Tseng: Sure.

97 00:08:28.090 00:08:28.590 Robert Tseng: Oh, boy.

98 00:08:28.590 00:08:36.890 Uttam Kumaran: And then on Hydra, so the only, like, potential, like, for continued expansion on Hydra is if we get

99 00:08:37.100 00:08:47.309 Uttam Kumaran: someone who’s more of a SaaS, like, growth analyst. I have that experience, but I just… I don’t have the time to go sit with Sandra and… and…

100 00:08:47.720 00:08:53.460 Uttam Kumaran: teach them how to measure, like… but we’re… I interviewed a candidate yesterday that has that background.

101 00:08:53.740 00:08:58.799 Uttam Kumaran: So, like, I think that’s probably the only way that that client

102 00:08:59.220 00:09:02.589 Uttam Kumaran: Gets beyond just hourly awaish, if we want to continue there.

103 00:09:04.030 00:09:06.200 Robert Tseng: What is growth analytics?

104 00:09:06.550 00:09:11.810 Uttam Kumaran: So this is… so I would say this is more like revenue analytics, so this is, like, ARR, MRR,

105 00:09:11.950 00:09:15.639 Uttam Kumaran: subscription, churn… all of the core SaaS…

106 00:09:15.840 00:09:16.370 Robert Tseng: Okay.

107 00:09:16.370 00:09:17.000 Uttam Kumaran: tricks.

108 00:09:17.370 00:09:17.930 Robert Tseng: Yeah.

109 00:09:18.250 00:09:19.760 Uttam Kumaran: Yeah, so it’s like…

110 00:09:20.020 00:09:24.440 Uttam Kumaran: It’s basically showing them how to… how to measure that, and how to start to, like.

111 00:09:24.890 00:09:34.460 Uttam Kumaran: Understand, like, expansion, understand churn, customer segmentation, just, like, all, like, SaaS-related.

112 00:09:34.730 00:09:37.000 Uttam Kumaran: Like, revenue metrics and customers.

113 00:09:37.000 00:09:37.640 Robert Tseng: Sure.

114 00:09:39.670 00:09:45.709 Uttam Kumaran: I don’t know if, like, I… and I’ve done that for a long time, but I just don’t have the time to go sit and do that, so I can…

115 00:09:45.820 00:09:48.780 Uttam Kumaran: I can definitely come with somebody and, like.

116 00:09:48.930 00:09:53.940 Uttam Kumaran: tee it up, but doing that work and sitting with Sandra probably every day is…

117 00:09:54.170 00:09:58.519 Uttam Kumaran: that’s what they’re gonna need, because I don’t think she… I think she’s a little bit out of her depth.

118 00:09:58.760 00:10:05.409 Uttam Kumaran: and the CEO has some expectations, but they also don’t have opinions on, like, how to measure, for example, like.

119 00:10:06.190 00:10:12.010 Uttam Kumaran: Upgrades versus, like, mid-month refunds and, like, all of these, like, nuances.

120 00:10:12.010 00:10:12.350 Robert Tseng: Yeah.

121 00:10:12.350 00:10:14.610 Uttam Kumaran: So…

122 00:10:15.270 00:10:20.540 Robert Tseng: Yeah, yeah, I mean… I mean, this would ideally… I mean, someone, like, of…

123 00:10:20.900 00:10:34.319 Robert Tseng: I was just thinking, like, Pius’ background or something. If we need, like, a finance person to do that with them, I have, like, somebody that’s just, like, that can come in. He’s, like, an iBanking background, he can come in and do that.

124 00:10:35.020 00:10:37.969 Uttam Kumaran: But can he, can he, like, can he sit with her and, like.

125 00:10:38.220 00:10:40.810 Uttam Kumaran: Oh, it’s, like, not a seminar, it’s like a…

126 00:10:41.020 00:10:44.020 Robert Tseng: Someone has to do that, we’ll probably do that work for them.

127 00:10:45.100 00:10:47.519 Uttam Kumaran: like, do build some of the reporting out in Hacks?

128 00:10:48.230 00:10:50.639 Robert Tseng: Yeah, yeah. Okay.

129 00:10:51.610 00:10:56.279 Uttam Kumaran: Yeah, cause, like, yeah, it’s a little bit more hands-on.

130 00:10:59.820 00:11:00.680 Robert Tseng: Okay.

131 00:11:01.010 00:11:08.740 Robert Tseng: Yeah, I mean, I don’t… I don’t know, I feel like this guy is just… I mean, finance… pure finance people are just spreadsheets, they’re not really using hex and stuff like that, so…

132 00:11:08.740 00:11:09.970 Uttam Kumaran: Yeah, yeah, yeah, yeah.

133 00:11:10.810 00:11:14.130 Uttam Kumaran: I mean, that’s the thing, I’m not worried about how to do this.

134 00:11:14.540 00:11:18.300 Uttam Kumaran: It’s like someone… we just need someone with background to go…

135 00:11:18.420 00:11:22.940 Uttam Kumaran: put it all together for them, and, like, drive them towards clear ARR, MRR.

136 00:11:23.140 00:11:23.950 Uttam Kumaran: Like…

137 00:11:24.340 00:11:28.410 Robert Tseng: Well, dude, if they’re $2.50 an hour, like, let’s just… let’s just do it.

138 00:11:28.410 00:11:30.819 Uttam Kumaran: I just, like, have other stuff.

139 00:11:30.820 00:11:34.760 Robert Tseng: I’ll sit with them, I don’t care.

140 00:11:34.760 00:11:51.990 Uttam Kumaran: No, no, no, but it’s not really about… I don’t… it’s like, I’m telling you, I think if we sign up for it, it’s like a… it’s gonna be, like, everyday work. Like, it’s… it’s… I… we should dedicate, we have to dedicate… I… we have to dedicate somebody. I have one person in the interview that I feel like is really good. I talked to her two days ago.

141 00:11:52.250 00:11:56.160 Uttam Kumaran: She comes from this, like, startup analytics growth background.

142 00:11:56.360 00:12:01.410 Uttam Kumaran: in data, so I think… She has a background to do it.

143 00:12:02.240 00:12:02.809 Robert Tseng: Okay, I just…

144 00:12:02.810 00:12:05.230 Uttam Kumaran: I’m out of bandwidth, like, I’m out of…

145 00:12:05.230 00:12:06.859 Robert Tseng: Oh, yeah, I’m not saying you should do it, but, like…

146 00:12:06.860 00:12:12.710 Uttam Kumaran: It’s like, I get it. I get that there’s… it’s… it’s fr… it is money on the table, but…

147 00:12:13.090 00:12:15.220 Uttam Kumaran: like… Yeah.

148 00:12:19.150 00:12:21.010 Robert Tseng: Okay.

149 00:12:22.240 00:12:22.800 Robert Tseng: Yeah.

150 00:12:23.570 00:12:26.160 Uttam Kumaran: So that’s… that’s that.

151 00:12:26.520 00:12:31.690 Uttam Kumaran: I think default is all going well, so Greg, I know that you’re moving that forward.

152 00:12:32.070 00:12:33.530 Uttam Kumaran: So.

153 00:12:33.530 00:12:58.520 Greg Stoutenburg: Yeah, that’s going well. Spoke with Nautica even this morning. Things continue to change over there in terms of what’s shipping in what order for Phoenix, and that’s fine. The goal right now is just to get the tracking plan out the door, or at least a version of the tracking plan out the door. And, so some of the core flows that were supposed to be final designs, turns out they’re not final designs, not the end of the world, you know, as far as some of the core events that will need to be tracked.

154 00:12:58.760 00:13:06.430 Greg Stoutenburg: That remains the case anyway. So, the goal is still to have a version of the tracking plan done in time for Caitlin to return from her period out of office.

155 00:13:06.430 00:13:07.090 Uttam Kumaran: Okay.

156 00:13:07.500 00:13:12.530 Uttam Kumaran: And then maybe we could talk about… I guess tomorrow we can talk a little bit about

157 00:13:12.670 00:13:14.730 Uttam Kumaran: Tableau to Omni for Eden.

158 00:13:14.870 00:13:15.759 Greg Stoutenburg: Yeah, sounds good.

159 00:13:15.760 00:13:22.159 Robert Tseng: Are you meeting with, yeah, I mean, if Greg can come and do that, like, I mean, I’d rather him run that for me.

160 00:13:22.160 00:13:37.430 Uttam Kumaran: Yeah. I think, Greg, like, I feel like if I’ll just sort of walk you through how to do it, I think you can do it. Like, it’s not that crazy. You also have a full team of, like, people, like, so Awash can help move pipelines, Mustafa can do a lot of the work. I think we’ll just need

161 00:13:37.800 00:13:43.160 Uttam Kumaran: it’s, like, partly PM, partly demos and making sure, and I think it gets you into, like.

162 00:13:43.380 00:13:47.890 Uttam Kumaran: just, like, to learn BI, stuff like that, so I… that’s what I want to hit on, yeah.

163 00:13:48.060 00:13:50.399 Greg Stoutenburg: Yeah, no, yeah, let’s do it. Sounds good.

164 00:13:50.910 00:13:51.600 Uttam Kumaran: Okay.

165 00:13:54.000 00:13:54.770 Uttam Kumaran: Cool.

166 00:13:59.810 00:14:01.460 Uttam Kumaran: Yeah, that’s it for me.

167 00:14:05.200 00:14:05.930 Robert Tseng: Alright.

168 00:14:09.200 00:14:10.529 Uttam Kumaran: Anyone else? Anything?

169 00:14:14.630 00:14:15.830 Uttam Kumaran: Okay, cool.

170 00:14:16.090 00:14:17.570 Robert Tseng: Alright. Alright, see y’all.