ABC Final Pres

Date: February 3, 2026 Source: Granola Meeting ID: 82446745-c411-4133-ac58-f667ec481e68 URL: https://notes.granola.ai/t/82446745-c411-4133-ac58-f667ec481e68

Participants:

Summary

Magic Spoon project moving too slowly
- Team communication issues and delays frustrating leadership
- Some team members either lazy or poor communicators despite technical competence
Next hiring round as “big level up moment”
- Filter candidates on Cursor/agentic development experience
- Ask “Tell me how you’re using it” as engagement/speed filter
- Apply filter to engineering roles only, not non-engineering
Robert built faster go-to-market campaign tool
- Previous team took month for two campaign briefs
- New tool should enable two briefs weekly with 5+ posts each
- Plans to push team to launch campaigns faster

Pricing model split between fixed and performance-based
- First 30 days: Fixed project pricing for foundational setup
  - Attribution tracking setup
  - Email pilot implementation
  - B2B conversion path establishment
- 30-90 days: Three-month retainer + performance-based marketing
  - Data warehouse implementation (fixed retainer)
  - SEO/marketing initiatives (performance-based, tied to revenue)
  - AI pilot development during retainer period
Proposal presentation approach
1. Show potential ROI to frame costs
2. Present fixed foundation work
3. Present performance-based marketing with KPI targets
Reference Clarence’s EY pricing model structure
- Labor costs + tooling costs = blended rate
- Break down by initiative and timeline

Robert: Draft pricing slides using Clarence’s template format
Robert: Get performance-based pricing examples from Josh
Uttam: Ask Cutter for SEO pricing recommendations
Amber: Complete ROI analysis with high-level CAC numbers
Amber: Filter out one-time services for accurate LTV calculations
Amber: Show customer lifetime duration for churned customers by first service purchased