Meeting Title: ABC Project Data Integration Sync Date: 2026-01-22 Meeting participants: Uttam Kumaran, Amber Lin, Mustafa Raja, Sheshu Chandrasekar, Zoran Selinger
WEBVTT
1 00:00:59.060 ⇒ 00:00:59.980 Mustafa Raja: Hey.
2 00:01:04.470 ⇒ 00:01:05.800 Uttam Kumaran: Hello.
3 00:01:07.610 ⇒ 00:01:08.580 Mustafa Raja: How’s it going?
4 00:01:08.580 ⇒ 00:01:09.520 Uttam Kumaran: Good.
5 00:01:09.620 ⇒ 00:01:10.730 Uttam Kumaran: How are you?
6 00:01:11.140 ⇒ 00:01:12.100 Mustafa Raja: Yeah, good.
7 00:01:15.030 ⇒ 00:01:22.360 Uttam Kumaran: Hey guys, great job, Amber, yesterday. I was meaning to send a message to you and Zoran, but you guys crushed it. That was, like, awesome.
8 00:01:22.360 ⇒ 00:01:23.490 Amber Lin: Appreciate it.
9 00:01:23.750 ⇒ 00:01:25.149 Uttam Kumaran: Yeah, that was killer.
10 00:01:26.860 ⇒ 00:01:28.090 Uttam Kumaran: What did you think?
11 00:01:29.870 ⇒ 00:01:35.430 Amber Lin: A lot less nervous this time, because we already went through…
12 00:01:35.620 ⇒ 00:01:42.370 Amber Lin: And I know what my main arguments are, so… I think I only… I didn’t know you get nervous.
13 00:01:51.960 ⇒ 00:01:54.989 Uttam Kumaran: If you were nervous, it didn’t show at all, so…
14 00:01:54.990 ⇒ 00:01:57.730 Amber Lin: Oh, I appreciate that.
15 00:01:57.960 ⇒ 00:01:59.400 Uttam Kumaran: They’re super impressed.
16 00:01:59.830 ⇒ 00:02:00.680 Amber Lin: Yay.
17 00:02:01.150 ⇒ 00:02:08.180 Amber Lin: Let’s see… Is Robert coming today?
18 00:02:08.180 ⇒ 00:02:11.819 Uttam Kumaran: I think he may be on his flight, so…
19 00:02:12.090 ⇒ 00:02:14.069 Uttam Kumaran: Maybe I can go ahead and…
20 00:02:14.440 ⇒ 00:02:22.039 Uttam Kumaran: lead this, maybe get your… I can get any updates from you, Amber, first, and then we do have some, also.
21 00:02:22.270 ⇒ 00:02:26.350 Uttam Kumaran: some stuff… Mustaf I can chat about, about getting data into BigQuery.
22 00:02:26.860 ⇒ 00:02:31.080 Amber Lin: Cool. Let’s talk… on the ABC side.
23 00:02:31.080 ⇒ 00:02:35.909 Uttam Kumaran: Because right now, I don’t have the full dream.
24 00:02:35.910 ⇒ 00:02:37.819 Amber Lin: data or evolved data.
25 00:02:37.950 ⇒ 00:02:41.469 Amber Lin: My… I’m not gonna do the follow-ups yet. What I want…
26 00:02:41.470 ⇒ 00:02:48.340 Uttam Kumaran: So you do have the Evolve data. Sorry, I’ll steal… I’ll steal Mustafa’s thunder, but we got… we got that into the…
27 00:02:48.690 ⇒ 00:02:49.990 Uttam Kumaran: Warehouse.
28 00:02:49.990 ⇒ 00:03:09.610 Amber Lin: Okay, great, so I can probably explore that today. I did mention I wanted to refine the ROI model. I had a version, it wasn’t great, so I probably want to either talk about that with Robert today, or if Robert’s busy, I’ll talk with Clarence about that. It’s more of a…
29 00:03:09.670 ⇒ 00:03:16.069 Amber Lin: market sizing, building different assumptions, like, I don’t think my assumptions are right, so…
30 00:03:16.290 ⇒ 00:03:23.760 Amber Lin: like, that’s more of a conceptual thing that I need to talk to them about. So, I think today, I’ll just explore the Evolve data.
31 00:03:23.890 ⇒ 00:03:31.660 Amber Lin: Think about what analysis I can do, and then, map that out, because I also have some Eden stuff I need to do.
32 00:03:32.770 ⇒ 00:03:43.940 Uttam Kumaran: Okay, okay. Yeah, if you want, even if… if they don’t get… get to you, like, I don’t know what Robert’s… I think they may… he may be in and out of transit, so if you want to send a loom, I can also help comment.
33 00:03:46.050 ⇒ 00:03:46.470 Amber Lin: Cool.
34 00:03:46.470 ⇒ 00:03:47.180 Uttam Kumaran: Yeah.
35 00:03:47.180 ⇒ 00:03:49.910 Amber Lin: Yeah, sounds good. I will… I’ll record that.
36 00:03:50.770 ⇒ 00:03:52.620 Amber Lin: He’s here by 12, so…
37 00:03:52.950 ⇒ 00:03:53.870 Uttam Kumaran: Okay, okay.
38 00:03:54.790 ⇒ 00:04:01.719 Uttam Kumaran: Oh, yeah, you’re meeting with them. Okay, yeah, okay, great, sorry. I was like, I forgot, I forgot that you got… that he was coming to your town. Okay, great.
39 00:04:06.910 ⇒ 00:04:08.480 Uttam Kumaran: Cool.
40 00:04:09.000 ⇒ 00:04:12.650 Uttam Kumaran: Anything… anything you need help with on Eden’s side?
41 00:04:14.290 ⇒ 00:04:20.120 Amber Lin: I think we were just… I was just testing… Robert’s new…
42 00:04:20.220 ⇒ 00:04:28.050 Amber Lin: analysis agents and the slash commands. I think I have an idea of where to go, I just, like.
43 00:04:28.430 ⇒ 00:04:30.050 Amber Lin: I need to get…
44 00:04:30.250 ⇒ 00:04:43.589 Amber Lin: execute the analysis and see what I can… see what I can do. Would I… so, all the data is in BigQuery. Would I be able to connect it to Cursor by any chance?
45 00:04:45.310 ⇒ 00:04:48.550 Uttam Kumaran: I think so.
46 00:04:48.850 ⇒ 00:04:54.380 Uttam Kumaran: I may ask you to do a little bit of Googling, but I do think that you can… you can…
47 00:04:54.550 ⇒ 00:04:59.420 Uttam Kumaran: do that? I mean, how did you… did you… have you done it with… did you do it with Snowflake before?
48 00:04:59.940 ⇒ 00:05:03.490 Amber Lin: No, but let me check.
49 00:05:04.370 ⇒ 00:05:07.630 Uttam Kumaran: There is a BigQuery CLI.
50 00:05:07.630 ⇒ 00:05:08.700 Amber Lin: Tool?
51 00:05:09.150 ⇒ 00:05:17.770 Uttam Kumaran: Which should give your… Cursor, the ability to…
52 00:05:18.720 ⇒ 00:05:23.710 Uttam Kumaran: like, chat with data. I will send you this and the data team.
53 00:05:23.710 ⇒ 00:05:24.999 Amber Lin: Okay, that’ll be cool.
54 00:05:25.000 ⇒ 00:05:30.119 Uttam Kumaran: And if you figure out how it works, I will… my only request is that you send a…
55 00:05:30.320 ⇒ 00:05:33.949 Uttam Kumaran: An explainer on… on… on how you got it to work.
56 00:05:33.950 ⇒ 00:05:35.600 Amber Lin: Yeah, yeah, of course.
57 00:05:35.730 ⇒ 00:05:42.699 Amber Lin: Cool, so I will investigate that today, and then I’m gonna… if I get it working, I’ll start on that analysis. Okay.
58 00:05:42.700 ⇒ 00:05:43.240 Uttam Kumaran: Okay.
59 00:05:46.350 ⇒ 00:05:47.050 Uttam Kumaran: Great.
60 00:05:48.570 ⇒ 00:05:50.550 Uttam Kumaran: Cool. Anything…
61 00:05:50.890 ⇒ 00:05:56.790 Uttam Kumaran: I guess also, should Casey be here, Amber? I know he’s working on some stuff for Eden.
62 00:05:57.320 ⇒ 00:06:01.359 Amber Lin: We usually talk about Eden in the Eden call.
63 00:06:01.360 ⇒ 00:06:02.640 Uttam Kumaran: Okay, okay, that’s fine.
64 00:06:02.770 ⇒ 00:06:15.170 Uttam Kumaran: Cool. And then, yeah, I was… Zoran, I was just telling that I really appreciate the time yesterday. Presentation went super, super well. Yeah, I think you crushed it. I think…
65 00:06:15.660 ⇒ 00:06:22.370 Uttam Kumaran: There’s probably some specific… presentation feedback that I have, but I think overall we did a good job.
66 00:06:22.510 ⇒ 00:06:35.030 Uttam Kumaran: I want us to get on the phone with Cutter. I’ve been, like, so busy, I haven’t been able to get us on the phone with him, but I do think that he’s gonna be able to talk through, like, options for growth, probably more specifically.
67 00:06:36.180 ⇒ 00:06:37.030 Zoran Selinger: Yeah, yeah.
68 00:06:38.110 ⇒ 00:06:41.839 Uttam Kumaran: So, I… I’m… maybe I’m gonna see if I can get him on the phone today.
69 00:06:42.020 ⇒ 00:06:55.529 Uttam Kumaran: In terms of follow-ups, like, I feel pretty good about… I think probably the only thing I’ll follow up, with you on is just, like, what are our recommendations, and, like, getting a consolidated list of recommendations.
70 00:06:55.900 ⇒ 00:07:04.689 Uttam Kumaran: But… Yeah, I guess, like, any other thoughts from you or feedback from yesterday?
71 00:07:06.430 ⇒ 00:07:17.859 Zoran Selinger: I think guys seem genuinely, genuinely interested, in… in what you had to say. My impression was that they trust you in particular very much.
72 00:07:18.250 ⇒ 00:07:21.440 Zoran Selinger: Seems like, yeah.
73 00:07:21.440 ⇒ 00:07:23.399 Uttam Kumaran: For some reason.
74 00:07:23.730 ⇒ 00:07:41.730 Zoran Selinger: I mean, I believe there’s good reason. So, yeah, I think… I think, yeah, there’s definitely opportunity there to expand. I don’t know what’s, what exactly is our goal there. What are we trying to expand to in terms of services?
75 00:07:41.730 ⇒ 00:07:47.589 Zoran Selinger: I’m not 100% sure what we currently do for them and what we want to do for them.
76 00:07:48.850 ⇒ 00:08:01.789 Uttam Kumaran: Yeah, so right now, we are sort of doing almost like a mega audit, of everything. We are gonna put in front of them several different options of things that we can assist with.
77 00:08:01.950 ⇒ 00:08:05.729 Uttam Kumaran: Which will be a lot of the recommendations that you guys had in your
78 00:08:05.910 ⇒ 00:08:11.229 Uttam Kumaran: slides. And then we’re gonna present that to them and the CEO in, like, 2 weeks.
79 00:08:11.460 ⇒ 00:08:15.849 Uttam Kumaran: And then they’re gonna tell us how much what they… what they want, when they want it, you know? So…
80 00:08:17.200 ⇒ 00:08:21.639 Uttam Kumaran: Sure, sure. I feel like, you know, I think a lot of it is going to be really focused on
81 00:08:22.090 ⇒ 00:08:27.229 Uttam Kumaran: Actually, I don’t know. I think in your world, there’s a lot of low-hanging fruit, right, for them to just fix.
82 00:08:27.360 ⇒ 00:08:28.130 Uttam Kumaran: So…
83 00:08:28.130 ⇒ 00:08:28.800 Zoran Selinger: Yeah.
84 00:08:28.800 ⇒ 00:08:31.039 Uttam Kumaran: I’m gonna really push them to do that.
85 00:08:32.220 ⇒ 00:08:38.859 Zoran Selinger: Yeah, the problem there is that one of those… a lot of those things are once-off.
86 00:08:38.980 ⇒ 00:08:46.959 Zoran Selinger: Right? And with, maybe a little bit of maintenance, but, we don’t like retainers, for, like.
87 00:08:47.120 ⇒ 00:08:48.650 Zoran Selinger: maintaining…
88 00:08:48.990 ⇒ 00:09:02.599 Zoran Selinger: tools, right? So I don’t know, it’s just a kind of… there’s a lot of short-term, like, let’s do, a full audit and a little bit of, like, an implementation slash fix.
89 00:09:02.940 ⇒ 00:09:04.549 Zoran Selinger: And then what, right?
90 00:09:05.570 ⇒ 00:09:08.390 Zoran Selinger: Then something has to go on top of that.
91 00:09:08.590 ⇒ 00:09:15.010 Uttam Kumaran: Yeah, so we’re gonna fix that, and then we need to help them grow from there, right? So that’s what I’m gonna call Cutter, and…
92 00:09:15.170 ⇒ 00:09:22.470 Uttam Kumaran: basically, he’s gonna be the one to try to win that business with us, because none of us are growth people, right? But…
93 00:09:22.630 ⇒ 00:09:29.559 Uttam Kumaran: I think he has the capability of doing it, and so I’m gonna see his availability and his…
94 00:09:29.940 ⇒ 00:09:31.150 Uttam Kumaran: his interest.
95 00:09:31.180 ⇒ 00:09:32.690 Zoran Selinger: Yeah. And then we’re gonna…
96 00:09:33.130 ⇒ 00:09:37.999 Uttam Kumaran: I think he is a… like, I think he has the capability of basically helping them think about ads, think about…
97 00:09:38.250 ⇒ 00:09:42.739 Uttam Kumaran: their landing pages, things like that, so I would love for him to do that. Otherwise.
98 00:09:43.200 ⇒ 00:09:48.010 Uttam Kumaran: It’s gonna be hard for us… we don’t have the internal sort of talent to do that right now.
99 00:09:50.060 ⇒ 00:09:50.960 Zoran Selinger: Yeah, okay.
100 00:09:51.620 ⇒ 00:09:52.810 Uttam Kumaran: Yeah, makes sense.
101 00:09:54.760 ⇒ 00:09:55.530 Uttam Kumaran: Okay.
102 00:09:55.660 ⇒ 00:09:56.520 Uttam Kumaran: Cool.
103 00:09:56.630 ⇒ 00:10:04.529 Uttam Kumaran: Anything… Like, else on Strategy Workstream?
104 00:10:09.080 ⇒ 00:10:11.840 Amber Lin: What about other clients?
105 00:10:14.240 ⇒ 00:10:19.630 Uttam Kumaran: Yeah, I guess, like… maybe I can give a brief update on Element, so…
106 00:10:19.940 ⇒ 00:10:27.959 Uttam Kumaran: Amber, they’re reviewing the retail thing still, so I should have a better answer for you next week on if they want to execute, and which part they want to execute.
107 00:10:28.470 ⇒ 00:10:29.080 Amber Lin: Cool.
108 00:10:34.090 ⇒ 00:10:39.000 Mustafa Raja: Yeah, for… for default, I got the, Gantt attribute,
109 00:10:39.310 ⇒ 00:10:53.870 Mustafa Raja: by Robert, and, he had some, reviews on some of the, timelines, so me and Greg, went ahead and adjusted those, and, in tomorrow’s client meeting, we will be presenting that.
110 00:10:56.340 ⇒ 00:10:56.980 Uttam Kumaran: Okay.
111 00:10:59.360 ⇒ 00:11:05.220 Mustafa Raja: Yeah, and we will also be looking into what sort of, events are we, going to track.
112 00:11:12.250 ⇒ 00:11:12.810 Uttam Kumaran: Okay.
113 00:11:19.550 ⇒ 00:11:23.300 Uttam Kumaran: Yeah, I feel like it’s… do we have any other strategy clients?
114 00:11:23.660 ⇒ 00:11:24.879 Uttam Kumaran: That we missed.
115 00:11:28.360 ⇒ 00:11:31.879 Amber Lin: Usually Greg has his updates, but he’s not here.
116 00:11:32.300 ⇒ 00:11:33.740 Uttam Kumaran: Yeah, he sent it in the channel.
117 00:11:33.740 ⇒ 00:11:34.660 Amber Lin: Cool.
118 00:11:36.640 ⇒ 00:11:37.200 Uttam Kumaran: Cool.
119 00:11:37.900 ⇒ 00:11:44.199 Uttam Kumaran: Okay, I’ll, I’ll message in the channel with Clutter, try to grab time, but yeah, appreciate it, everybody. I’ll talk to you soon, then.
120 00:11:45.460 ⇒ 00:11:46.260 Zoran Selinger: Sure, bye.
121 00:11:46.740 ⇒ 00:11:47.510 Uttam Kumaran: Bye.
122 00:11:48.170 ⇒ 00:11:48.850 Mustafa Raja: Right.