Meeting Title: Brainforge x ABC Project Updates Date: 2026-01-13 Meeting participants: Uttam Kumaran, Greg Stoutenburg, Amber Lin, Robert Tseng, Rico Rejoso
WEBVTT
1 00:00:41.470 ⇒ 00:00:42.630 Greg Stoutenburg: Hello?
2 00:00:42.700 ⇒ 00:00:43.750 Uttam Kumaran: Morning.
3 00:00:44.730 ⇒ 00:00:45.730 Uttam Kumaran: Good.
4 00:00:46.030 ⇒ 00:00:49.049 Uttam Kumaran: Trying to just go for a walk during these in the morning.
5 00:00:49.590 ⇒ 00:00:53.330 Uttam Kumaran: I’ll probably go a little bit earlier, but…
6 00:00:53.800 ⇒ 00:00:54.780 Greg Stoutenburg: Thank you.
7 00:00:54.780 ⇒ 00:00:57.879 Uttam Kumaran: Just giving updates, yeah, just trying to get out of the house.
8 00:00:58.390 ⇒ 00:00:58.750 Greg Stoutenburg: Yeah.
9 00:00:58.750 ⇒ 00:00:59.770 Uttam Kumaran: Good morning.
10 00:01:00.230 ⇒ 00:01:04.600 Greg Stoutenburg: Yeah, no, I… I, like, have to wake up and move, or I’ll die.
11 00:01:04.910 ⇒ 00:01:09.550 Uttam Kumaran: See, I don’t have that requirement, but I will die slowly.
12 00:01:09.550 ⇒ 00:01:11.340 Greg Stoutenburg: So it’s…
13 00:01:12.370 ⇒ 00:01:16.849 Uttam Kumaran: I, I have the tendency of, yeah, let’s just work and then sleep.
14 00:01:17.330 ⇒ 00:01:18.980 Uttam Kumaran: So… Yeah.
15 00:01:19.090 ⇒ 00:01:23.350 Uttam Kumaran: Of course it. Although I love being… it’s… outside is great. I love being out here.
16 00:01:23.480 ⇒ 00:01:24.380 Uttam Kumaran: It’s nice.
17 00:01:24.560 ⇒ 00:01:31.009 Greg Stoutenburg: Yeah, I, my, my work secret is that,
18 00:01:31.170 ⇒ 00:01:35.989 Greg Stoutenburg: the reason that I work with a computer is because it pays more money than anything I could come up with doing outside.
19 00:01:36.310 ⇒ 00:01:43.059 Greg Stoutenburg: Otherwise, I would… I’d be on a computer for about an hour a day, and that’s it. I go outside wherever I can.
20 00:01:43.770 ⇒ 00:01:50.710 Uttam Kumaran: Mine is that, yeah, it’s just… this is all I’m good at, you know? You’re multi-talented. This is… computers is all I have to offer.
21 00:01:50.710 ⇒ 00:01:51.820 Greg Stoutenburg: in the world.
22 00:01:52.870 ⇒ 00:01:56.760 Greg Stoutenburg: Yeah, well, can’t get paid to drink beer and take hikes, so…
23 00:01:57.300 ⇒ 00:01:59.789 Greg Stoutenburg: I guess product analytics will have to be it.
24 00:01:59.790 ⇒ 00:02:00.830 Uttam Kumaran: Yes, yes.
25 00:02:00.830 ⇒ 00:02:09.349 Robert Tseng: You actually can, Greg. I have a friend who’s, who’s just, like, he’s like a tour guide in, like, in, like, Central America now. He just takes people on hikes, and that’s what he does.
26 00:02:10.030 ⇒ 00:02:13.289 Greg Stoutenburg: Okay, well, this is an update.
27 00:02:14.120 ⇒ 00:02:16.520 Greg Stoutenburg: I haven’t a Q2 plan, sorry guys.
28 00:02:20.980 ⇒ 00:02:36.629 Greg Stoutenburg: I have always wondered, though, I mean, it’s not a coincidence, you go somewhere and it’s like, the whitewater rafting guides are in their early 20s. It’s like, yeah. Because as soon as you need to pay for more than one mouth, I have a feeling that this doesn’t quite cut it anymore. Unless you run the whole operation, then, you know…
29 00:02:36.630 ⇒ 00:02:37.350 Robert Tseng: Right.
30 00:02:37.350 ⇒ 00:02:39.420 Uttam Kumaran: With a computer, so it’s a trap.
31 00:02:39.750 ⇒ 00:02:40.690 Robert Tseng: Yeah, then you hire.
32 00:02:40.690 ⇒ 00:02:41.189 Uttam Kumaran: Yeah, but they…
33 00:02:41.770 ⇒ 00:02:46.129 Uttam Kumaran: But then you need to get into product analytics, you need to get into Google Analytics at that point, right?
34 00:02:46.130 ⇒ 00:02:47.140 Greg Stoutenburg: That’s right, exactly.
35 00:02:47.140 ⇒ 00:02:47.870 Uttam Kumaran: Full circle.
36 00:02:47.870 ⇒ 00:02:50.010 Greg Stoutenburg: You end up here no matter what you… no matter what you try.
37 00:02:50.010 ⇒ 00:02:51.510 Uttam Kumaran: Yes.
38 00:02:51.680 ⇒ 00:02:52.800 Uttam Kumaran: Yes.
39 00:02:55.670 ⇒ 00:02:59.149 Robert Tseng: Okay, well, it looks like we have a lot of cover, Utam, so, I mean, you already kind of threw out…
40 00:02:59.150 ⇒ 00:03:00.980 Uttam Kumaran: Sorry, I have a lot of topics.
41 00:03:00.980 ⇒ 00:03:02.119 Robert Tseng: Yeah, yeah, let’s go through it.
42 00:03:02.300 ⇒ 00:03:05.439 Uttam Kumaran: Well, let’s talk through, like, Eden Mixpanel stuff first.
43 00:03:06.030 ⇒ 00:03:10.819 Robert Tseng: I don’t see Casey on the spot. You want to talk about it now? I also have the…
44 00:03:11.030 ⇒ 00:03:13.620 Robert Tseng: Okay, yeah, sure. I mean, Greg, how long are you staying?
45 00:03:14.340 ⇒ 00:03:21.430 Greg Stoutenburg: I mean, I can… my… I can just… I can go. I can give my updates, they’re minimal, and the two of you.
46 00:03:21.430 ⇒ 00:03:22.789 Robert Tseng: Okay, let’s do all the Greg stuff first.
47 00:03:22.790 ⇒ 00:03:28.500 Greg Stoutenburg: Yeah, read me, same deal, holding pattern. Phoebe’s working on the board meeting.
48 00:03:28.500 ⇒ 00:03:35.290 Robert Tseng: Yeah, let’s follow up with… or she scheduled it on, what, Wednesday or Thursday, so we should just… she probably won’t send us anything before then, to be honest.
49 00:03:35.290 ⇒ 00:03:36.170 Greg Stoutenburg: No, no.
50 00:03:36.170 ⇒ 00:03:37.859 Robert Tseng: I should just ask her captain.
51 00:03:37.860 ⇒ 00:03:53.800 Greg Stoutenburg: Yep, no, I’ll write a, you know, a comment in Slack, like I have been every day, so I’ll do that. For Default and Hedra, same situation there, got feedback from both of you, thanks for that. Robert saw that you provided a lot more, detail on things that should go in that SOW, so I’ll.
52 00:03:53.800 ⇒ 00:03:54.509 Robert Tseng: Yeah, I mean…
53 00:03:55.030 ⇒ 00:04:12.610 Robert Tseng: quick reaction to that would be, like, it’s not like… I mean, I think what you did was great. I’m just trying to experiment with, like, okay, look, like, we have, like, a more privileged relationship with default. They’re just gonna tack on X number of hours. Like, I think that there’s not much of a price negotiation there. But then with Hedra, I’m like, hmm…
54 00:04:12.620 ⇒ 00:04:19.520 Robert Tseng: well, you know, we kind of have this thing going with them, but, you know, why don’t we just, like, try to test, like, the upper ceiling of what, like.
55 00:04:19.690 ⇒ 00:04:29.220 Robert Tseng: we pull out all the bells and whistles for, like, maximum, like, product analytics. My thinking is, look, Hedra’s in a situation where if we kind of position the narrative as
56 00:04:29.510 ⇒ 00:04:35.859 Robert Tseng: I mean, they’re basically, like, an AI, like, photo-video generation app. Like, there’s just, like, a bunch of tools out there, like.
57 00:04:35.980 ⇒ 00:04:53.779 Robert Tseng: there’s gonna be a big consolidation the next year, like, they have to win. They want to win now, they gotta nail this now. So, you know, we’re just gonna, you know, if you’re willing to work with us, we will get you… we will help you win. Otherwise, you’ll probably die in 6 months. So, like, I think that’s, that’s why I want to be a little bit more aggressive with… with them, because I think…
58 00:04:53.780 ⇒ 00:05:07.660 Robert Tseng: Yeah, I think just timing-wise, like, they… they probably feel the… the burn, more than, like, default will. That’s just… that’s just my… my bet, but, like, I just… I wanted to kind of, like, test, two different, like, price ranges in the proposal.
59 00:05:07.660 ⇒ 00:05:26.579 Greg Stoutenburg: Yeah. No, that’s great, and I appreciate that, too. I mean, you know, my context is from a couple of conversations internally and reviewing our docs, so anything that, you know, you can add by, here’s what we know about this relationship, I want that. So that’s great, yeah, let’s see what they say. And they can always say, we would want something more minimal, and that’s fine, and walk it back, but maybe they’ll also say…
60 00:05:26.580 ⇒ 00:05:42.429 Uttam Kumaran: It’s also, Greg, I think, like, when we call, like, if we can wrap this up, we can… I can set up time with Sandra, and then I… I would love if you can tee up that narrative, right? Like, I mean, I could certainly do that, but this is where it’s, like, both you speaking and having it codified in the doc.
61 00:05:42.530 ⇒ 00:05:56.580 Uttam Kumaran: that’s… that’s, like, that’s the kind of the proposal wrapped. And then Sandra will take that narrative and gonna go deliver it. So, if we can get to that point, that’s great. Yeah. And then… and then Clarence also had some, like, feedback. I… I think…
62 00:05:56.600 ⇒ 00:06:02.750 Uttam Kumaran: I don’t know if he wrote it up or whatever, but, basically, he was like, let’s think about maybe,
63 00:06:02.830 ⇒ 00:06:17.369 Uttam Kumaran: not doing, like, acceptance criteria, and also limiting the units of time to, like, one month versus weeks. Those are just, like, some knit items. I’m totally fine with that. Like, our current… our current SOW format was just something we made up, like…
64 00:06:17.370 ⇒ 00:06:19.690 Greg Stoutenburg: Or if it win, be-all, so I… That helps.
65 00:06:19.690 ⇒ 00:06:29.429 Uttam Kumaran: pushing towards something that’s more standardized, and now that more people are writing them, it’s great, because we’ll have more opinions. So, did he give that feedback anywhere? If not, like, should just tag him and have him.
66 00:06:29.540 ⇒ 00:06:32.510 Uttam Kumaran: Yeah, I can see that he made some comments,
67 00:06:32.510 ⇒ 00:06:36.980 Greg Stoutenburg: Okay. I need to consolidate all this feedback today. Okay.
68 00:06:37.220 ⇒ 00:06:38.880 Greg Stoutenburg: I- wait, I can see…
69 00:06:40.380 ⇒ 00:06:48.310 Greg Stoutenburg: Hang on, let me see if I know how to read. Oh, okay, yeah, okay, I couldn’t find it. Yeah, he did make comments directly in the draft doc.
70 00:06:48.310 ⇒ 00:07:01.469 Greg Stoutenburg: And that… and also, just hearing what you just said about how we’re doing SOWs is good. So, you know, my… my first thought has been, you know, Brainforge is trying to standardize, let me see what the guys are doing, and get a version of that used to, and see where we go. So that’s step one. Step two, though.
71 00:07:01.470 ⇒ 00:07:11.769 Uttam Kumaran: Yeah, right now, ours is the wordiest. This is the wordiest it’ll ever be. As we go enterprise, it will actually get slimmer and slimmer, because in enterprise world, we’re,
72 00:07:12.160 ⇒ 00:07:24.709 Uttam Kumaran: we’re signing an MSA, and then each scope gets an SOW, but baked into the SOW is actually the fact that we have to go discover. For a lot of this work, we’re doing pre-discovery. Part of it is because we’re already on the client, part of it is, like.
73 00:07:24.710 ⇒ 00:07:36.109 Uttam Kumaran: they’re smaller, so they’re gonna… they kind of expect that. So I told him, like, we have kind of two versions, but I want to keep that in mind. But yeah, I think follow… follow his comments and weave everything in, and yeah, let’s, like.
74 00:07:36.170 ⇒ 00:07:39.480 Uttam Kumaran: I think, I can see both of these up as soon as they’re ready, so…
75 00:07:39.480 ⇒ 00:07:50.100 Greg Stoutenburg: Yeah, that’s today. I’ll have those ready today. So, yeah, and just on that, I mean, one thought I have had is, like, these things are so long, I wonder if anyone’s actually looking at all this, and more.
76 00:07:50.100 ⇒ 00:07:52.100 Uttam Kumaran: Part of it is, part of it is, like.
77 00:07:52.220 ⇒ 00:07:57.010 Uttam Kumaran: Yeah, part of it is that, so, the thing is, for these companies, like, there’s not, like, a…
78 00:07:57.010 ⇒ 00:08:14.449 Uttam Kumaran: the person selling it is just gonna send it internally. So we need it to stand on its own if we’re not there. So that’s what I told Clarence, like, these are somewhat marketing, also, to show that, like, we’re really good at what we do, and we’re organized. Part of it is also the fact that we can’t… we may not be in the rooms where it’s being discussed.
79 00:08:14.510 ⇒ 00:08:20.399 Uttam Kumaran: And it needs to stand on its own. At the enterprise level, it won’t be like this. Everything will be, like, meetings.
80 00:08:20.410 ⇒ 00:08:23.450 Greg Stoutenburg: Yeah. You rarely will we be, like.
81 00:08:23.570 ⇒ 00:08:39.130 Uttam Kumaran: sending this internally and not meeting everyone involved. Right. It’ll be, like, tons and tons of meetings to do that. So, that’s sort of the difference here. So, we could always start wordy and then cut it down. I think he was right, it’s like, maybe remove some of the, like.
82 00:08:39.220 ⇒ 00:08:51.230 Uttam Kumaran: maybe remove some of the acceptance criteria. I think he also may have said, like, work with them on the risks piece. So yeah, I think part of the conversation with both of them is, like, going to them and asking them for their feedback and weaving it into the proposal.
83 00:08:51.230 ⇒ 00:08:53.239 Greg Stoutenburg: So that they feel like they wrote.
84 00:08:53.240 ⇒ 00:08:54.980 Uttam Kumaran: You know, a bunch of it too, you know?
85 00:08:55.720 ⇒ 00:08:56.560 Uttam Kumaran: Yep.
86 00:08:56.820 ⇒ 00:08:57.490 Greg Stoutenburg: Yeah, no.
87 00:08:57.490 ⇒ 00:09:11.180 Robert Tseng: Yeah, those are pretty much all the same things that I had said as well in the second version of the Hedra one that I sent out. It kind of has… it’s already trimmed down. But yeah, I mean, I would echo just building out the risk and mitigations with them. Like, the risk is really, like, on a call, like, I would typically…
88 00:09:11.430 ⇒ 00:09:25.840 Robert Tseng: be like… I mean, whatever objections they come up, I would write it out as a risk, and if I can’t answer it on the call, then I would try to follow up with it later. But that’s… that’s really just, like, our opportunity to kind of, like, catch any of the, like, questions that they may have. Yeah.
89 00:09:25.920 ⇒ 00:09:32.719 Robert Tseng: Yeah, I mean, Utam, as far as, like, how you want to do the pitches, I mean, Greg, you can walk in and you feel comfortable, like.
90 00:09:32.720 ⇒ 00:09:37.050 Uttam Kumaran: Oh, I’d like Craig to walk in and do it, I’ll just be there to, like, either…
91 00:09:37.050 ⇒ 00:09:43.569 Robert Tseng: If you want me to be there, like, if Greg’s not comfortable pitching 30K a month, like, with a straight face, then, like, I mean, I can be there.
92 00:09:43.570 ⇒ 00:09:45.610 Uttam Kumaran: That’s up to you, Greg, because I…
93 00:09:45.610 ⇒ 00:09:50.629 Greg Stoutenburg: Yeah, I can pitch 30K, yeah. Okay, okay. Yeah, I’m, yeah.
94 00:09:51.300 ⇒ 00:09:53.549 Greg Stoutenburg: And I won’t even make a face.
95 00:09:53.550 ⇒ 00:09:56.260 Uttam Kumaran: Like, are you gonna do it if you’re gonna do it?
96 00:09:56.680 ⇒ 00:10:01.930 Uttam Kumaran: I’ll still be there to round it out, but I would like… I would like you to rip it, yeah, I don’t… yeah.
97 00:10:02.670 ⇒ 00:10:03.280 Robert Tseng: That’d be great.
98 00:10:03.770 ⇒ 00:10:10.509 Greg Stoutenburg: Yep, cool. Those are my updates. And then, and then, Robert, I saw that you had tagged me on something about Eden, so…
99 00:10:10.510 ⇒ 00:10:11.069 Robert Tseng: Yeah, so…
100 00:10:11.560 ⇒ 00:10:25.410 Robert Tseng: I know that you kind of read a bit of Henry’s doc, so basically, like, we want to switch things up. Like, yeah, I think he’s just, he’s been doing, like, the MixPanel workstream there. I want to see if we can bring you on to that instead.
101 00:10:25.640 ⇒ 00:10:34.370 Robert Tseng: So, yeah, as far as, like, things to transfer over, like, I’ll probably ask that he meets with you this week.
102 00:10:34.390 ⇒ 00:10:48.199 Robert Tseng: Like, you reviewed his A-B experiment… experimentation doc, like, that pretty much, like, summarizes what that work stream is. I mean, I just don’t think he’s actually gone and done it. So, I would treat this as, like, you’re coming in, and you’re…
103 00:10:48.230 ⇒ 00:11:02.949 Robert Tseng: I mean, you can… I feel like the outline is pretty clear on, like, what needs to be done, but we can… we can talk about it. In short, you’re just… you’re doing an audit of, like, their experimentation tool, which is VWO, you know, on a CPG,
104 00:11:03.680 ⇒ 00:11:20.409 Robert Tseng: you know, e-com site, like, the, the experimentation is solely focused on optimizing, you know, top of funnel conversion rates. So, it’s just gonna be landing page experimentation, maybe some things on, like, like.
105 00:11:21.080 ⇒ 00:11:34.380 Robert Tseng: You can… you can look into, since now that we have, like, mixed panel recording… session recordings on, like, what people are doing on the page, but it’s typically an intake flow where they’re going and they’re going through this questionnaire to see whether or not they’ll qualify for a prescription drug.
106 00:11:34.380 ⇒ 00:11:45.630 Robert Tseng: But also, like, what they’re doing on their website. So, I think that’s, like, as far as, like, narrowing your perspective on, like, what experimentation should even, like, cover, it’s just… it’s just that. Yeah.
107 00:11:46.000 ⇒ 00:11:56.619 Robert Tseng: Yeah, so I just think that he hasn’t actually done, like, the… he hasn’t gotten very specific on, like, this is what we… you’re underutilizing your experimentation tool, like.
108 00:11:56.620 ⇒ 00:12:10.160 Robert Tseng: the velocity of your experimentation, you’re only running, like, one a month. Like, that… those types of diagnostic things, so that we can really set the stage for, like, this is where you are, and, like, this is where we need to… we need to be. I just don’t think that he actually… he actually did it.
109 00:12:10.160 ⇒ 00:12:18.550 Robert Tseng: I guess, like, the time crunch is that there is, like, another agency that they brought in to basically, like, rip this work, like, 2 weeks ago.
110 00:12:18.610 ⇒ 00:12:22.780 Greg Stoutenburg: So, I think we’re, like, kind of running… we’re, like, a little bit behind at this point.
111 00:12:22.780 ⇒ 00:12:39.160 Robert Tseng: Henry was supposed to meet with the executive team plus that other agency yesterday to basically read out on, like, what we’re doing, and we’re basically competing for scope. They’re not gonna say it explicitly that way, but if they decide to go with that agency, we’re gonna lose hours on this client. So…
112 00:12:39.270 ⇒ 00:12:52.840 Robert Tseng: Yeah, like, I don’t know what you can manage in a week. We can kind of talk through it in more detail later if you want, like, kind of, like, how I would approach it, but I do think the outline does kind of contain everything that we need in terms of steps to take.
113 00:12:52.850 ⇒ 00:13:02.680 Robert Tseng: And it’s just about kind of packaging it into, kind of similar to what you did with FeedMe, like, this is, yeah, like, the current and present. Like, we just need to catch up on the audit piece.
114 00:13:02.690 ⇒ 00:13:07.419 Robert Tseng: Yeah, so I think that’s… that’s kind of the situation… situation there.
115 00:13:07.630 ⇒ 00:13:12.560 Greg Stoutenburg: Okay, thanks. Are they… are they running experiments and we’re just measuring them, or.
116 00:13:13.230 ⇒ 00:13:16.570 Greg Stoutenburg: Are we measuring them and saying, hey, you might experiment on this, you might experiment on that?
117 00:13:16.750 ⇒ 00:13:28.389 Robert Tseng: Yeah, I think we should provide recommendations as well. I think, like, we have Mixed Channel set up, I don’t know if you’ve clicked through Eden, I think you got access to it recently, but you should ask Henry for the reports that, he’s looking at, but…
118 00:13:28.390 ⇒ 00:13:41.280 Greg Stoutenburg: He came to me, maybe Friday, to, like, chat through some of what he was… some of what he had already put together, was like, you know, like, what’s, you know, what’s the narrative here, what’s the story? Yeah. So I got a little bit of a… an overview of that already.
119 00:13:41.700 ⇒ 00:13:55.929 Robert Tseng: Yeah. Yeah, I mean, I would… that’s probably where I would start, set up, like, 30 minutes, or at least 30 minutes with him, try to, like, download everything that he’s already been done, but I do want to take it off his plate. Like, it’s been 2 weeks, nothing has happened, so…
120 00:13:56.830 ⇒ 00:13:57.620 Robert Tseng: Yeah, like, I…
121 00:13:57.620 ⇒ 00:13:58.040 Greg Stoutenburg: Okay.
122 00:13:58.040 ⇒ 00:13:58.630 Robert Tseng: Yeah, so…
123 00:13:58.630 ⇒ 00:13:59.000 Greg Stoutenburg: Thanks.
124 00:13:59.000 ⇒ 00:14:00.850 Robert Tseng: I think that’s it, yeah.
125 00:14:00.850 ⇒ 00:14:13.889 Greg Stoutenburg: then that… that kind of clarity and directness is good for me. Okay. Right. Get it. Okay. Can you give me, like, a… like, a timeline on that? Like, when do we… when do we want to meet with them? When do we want.
126 00:14:13.890 ⇒ 00:14:27.780 Robert Tseng: Yeah, well, I’m meeting with them tomorrow, so, I mean, I’m not expecting you to do it by tomorrow. I think I have enough to kind of delay it a bit. If we could get something at least to them by end of week, that would be ideal, at least, like, the diagnostic piece. Like, I would…
127 00:14:27.780 ⇒ 00:14:37.549 Robert Tseng: personally, if I was, like, kind of running this, I’d probably spend, like, 5 hours. I don’t know if you have that time, but I think I could probably produce, like, the audit within 5 hours.
128 00:14:37.580 ⇒ 00:14:50.830 Robert Tseng: And, like, by end of the week, if I could just put that in front of them, that would be ideal. I don’t think you need to have, like, the rollout plan or any of, like, kind of next steps necessarily yet by end of week, but just, like, something that they can react to that kind of…
129 00:14:50.830 ⇒ 00:15:01.099 Robert Tseng: I mean, I’m sure the other agency has already put out a plan, I haven’t seen it yet. I’m gonna try to get it from them tomorrow. But yeah, I just wanna, you know, at least get to the same, like.
130 00:15:01.350 ⇒ 00:15:10.089 Robert Tseng: same, stage as they’re probably at, which is just, like, we looked at everything, this is what your current state is, and I just don’t think we have a good sense. Yeah.
131 00:15:10.090 ⇒ 00:15:13.389 Greg Stoutenburg: Okay, yeah, and it looks like you’re meeting with them tomorrow at 11 a.m.
132 00:15:14.680 ⇒ 00:15:25.659 Robert Tseng: I think 11am is typically our stand-up with them, so actually, I’m meeting with them… I don’t think it actually shows up on this calendar.
133 00:15:25.660 ⇒ 00:15:31.929 Greg Stoutenburg: meeting. That’s okay. I was just checking. Well, when you said 5 hours, I was like, well, maybe if it’s tomorrow evening or something, but,
134 00:15:32.530 ⇒ 00:15:33.060 Greg Stoutenburg: Okay.
135 00:15:33.060 ⇒ 00:15:36.940 Robert Tseng: Yeah, I’m actually… it’s at… it’s at 1PM, for me, Eastern.
136 00:15:37.280 ⇒ 00:15:37.880 Greg Stoutenburg: Okay.
137 00:15:38.100 ⇒ 00:15:41.070 Robert Tseng: Yeah, it’s just not synced to my BraveForge calculus.
138 00:15:41.070 ⇒ 00:15:51.079 Greg Stoutenburg: Okay, yeah, sure. Okay, I’ll, I’ll push on that, and I’ll see what I learned and how quickly, and who knows, maybe I’ll say, hey.
139 00:15:52.090 ⇒ 00:15:56.640 Greg Stoutenburg: I’ll join you. We’ll see. Okay. But by end of the week, confidently, yeah.
140 00:15:56.640 ⇒ 00:16:02.430 Uttam Kumaran: Even, like, even if you can get the slides, Robert, tomorrow, like, a couple better slides…
141 00:16:02.430 ⇒ 00:16:03.269 Robert Tseng: initial slides, yeah.
142 00:16:03.270 ⇒ 00:16:04.230 Uttam Kumaran: Okay, okay, then bye.
143 00:16:04.230 ⇒ 00:16:20.189 Robert Tseng: Yeah, I mean, I did what I could with his lights. I mean, there really wasn’t… he wasn’t really saying much with it, but, I can… I’ll try to, like, send over a few links to Greg for more context. I’m not expecting you to join the Eden stand-ups yet at 11, but if you want to, like, you’re welcome to.
144 00:16:20.580 ⇒ 00:16:21.230 Greg Stoutenburg: Okay.
145 00:16:21.770 ⇒ 00:16:23.690 Greg Stoutenburg: Cool. Sounds good. Yeah. Alright.
146 00:16:23.690 ⇒ 00:16:24.270 Robert Tseng: Yep.
147 00:16:24.490 ⇒ 00:16:25.890 Greg Stoutenburg: Thanks, guys. Anything else from me?
148 00:16:26.670 ⇒ 00:16:28.600 Robert Tseng: No, I think that’s it.
149 00:16:28.840 ⇒ 00:16:29.390 Greg Stoutenburg: Alright.
150 00:16:29.720 ⇒ 00:16:30.660 Greg Stoutenburg: Cool. Thank you guys.
151 00:16:31.170 ⇒ 00:16:31.690 Robert Tseng: later.
152 00:16:33.890 ⇒ 00:16:37.189 Uttam Kumaran: Can we talk about, yeah, Casey?
153 00:16:37.570 ⇒ 00:16:42.579 Robert Tseng: Yeah, so I guess Casey will be on the next call, so I’ll give him the transition there.
154 00:16:42.580 ⇒ 00:16:51.449 Uttam Kumaran: Okay. Yeah, do it, and then similarly, set some… just… set some deadlines. He’s… he’s being looped in, now he’s gonna be on… he’s kind of, like, formally on 3 clients now.
155 00:16:51.570 ⇒ 00:17:01.009 Uttam Kumaran: So he will be juggling a little bit, but just set some, like, decent deadlines, and have him surface up for support, like, when he needs it.
156 00:17:01.210 ⇒ 00:17:06.070 Robert Tseng: I have them in linear, I’m just gonna transfer them, whatever’s assigned to Henry, I’m gonna transfer it over to him, so…
157 00:17:06.480 ⇒ 00:17:11.139 Uttam Kumaran: Okay, okay. And yeah, I mean, he should be able to work with Amber as, like, basically, like.
158 00:17:11.950 ⇒ 00:17:14.549 Uttam Kumaran: It’s just… it’s a setting that I allow, so…
159 00:17:14.819 ⇒ 00:17:18.300 Uttam Kumaran: Yeah. I get to pull up in the rest of the strategy team.
160 00:17:18.770 ⇒ 00:17:19.339 Robert Tseng: Okay.
161 00:17:20.420 ⇒ 00:17:28.330 Uttam Kumaran: Okay, cool. Yeah, and he’s on… he’s formerly on Lilo, too, now, and we got the expansion… Oh, shit. We got the expansion from them, yeah.
162 00:17:28.670 ⇒ 00:17:29.839 Robert Tseng: What is he doing on ELO?
163 00:17:31.620 ⇒ 00:17:34.439 Robert Tseng: Building out… Isn’t Pranov? Yeah. Isn’t Pranov and…
164 00:17:34.440 ⇒ 00:17:36.770 Uttam Kumaran: For Nava and him.
165 00:17:37.090 ⇒ 00:17:44.609 Uttam Kumaran: Yeah, but Sam is now covering… like, Sam’s more just, like, picking up loose ends everywhere, and then he’s helping Luke on new services, so…
166 00:17:44.720 ⇒ 00:17:47.440 Uttam Kumaran: Yeah, Casey’s sort of looped in there, but, like.
167 00:17:47.660 ⇒ 00:17:53.459 Uttam Kumaran: We got… we got scope expansion, I’m trying to bring on another, sort of, app person, but yeah, let’s… let’s…
168 00:17:53.920 ⇒ 00:17:55.319 Uttam Kumaran: Just for your awareness.
169 00:17:55.600 ⇒ 00:17:56.790 Robert Tseng: Okay.
170 00:17:57.030 ⇒ 00:17:59.790 Uttam Kumaran: Okay, so then, on the ABC side,
171 00:18:00.180 ⇒ 00:18:05.260 Uttam Kumaran: Let me just run through ABC. So, yes, I want to do an informal review of the sales analysis.
172 00:18:05.460 ⇒ 00:18:10.029 Uttam Kumaran: Like, when do we think we can do that? I guess Amber’s probably more than you, like.
173 00:18:10.530 ⇒ 00:18:12.529 Uttam Kumaran: I would like for you to host that, and…
174 00:18:12.910 ⇒ 00:18:23.919 Uttam Kumaran: I would like to include as many people from the strategy, or anyone in our company that cares about this stuff, to come try to do, like, some of these reviews with us. I think we’ll make a lot of… we’ll make a big dent on it, but…
175 00:18:24.100 ⇒ 00:18:26.800 Uttam Kumaran: Yeah, wondering, like, when we can do that.
176 00:18:27.980 ⇒ 00:18:31.399 Robert Tseng: I mean, Thursday’s pretty open for me right now, I gotta…
177 00:18:31.630 ⇒ 00:18:33.119 Robert Tseng: What you wanted to do earlier?
178 00:18:35.230 ⇒ 00:18:38.490 Uttam Kumaran: I don’t know, up to you, Amber. I’m free whenever you feel comfortable.
179 00:18:38.660 ⇒ 00:18:40.280 Amber Lin: I am free.
180 00:18:40.280 ⇒ 00:18:41.710 Uttam Kumaran: I would… I would vote for early.
181 00:18:41.710 ⇒ 00:18:45.199 Amber Lin: I have a one-on-one with Robert today, we can do that there.
182 00:18:45.310 ⇒ 00:18:49.789 Amber Lin: As a first step, and then… And then we can…
183 00:18:49.790 ⇒ 00:18:50.829 Robert Tseng: Yeah, that’s fine.
184 00:18:50.830 ⇒ 00:18:51.930 Amber Lin: Bear that out.
185 00:18:51.930 ⇒ 00:19:01.740 Uttam Kumaran: I’m fine with that, yeah, she’s just fine… just see if I can join, or I’ll join. Yeah, just tell me what time it is. Yeah, I would like to do that, so that you can present a…
186 00:19:01.940 ⇒ 00:19:14.550 Uttam Kumaran: So that’s one thing on the agenda. The next thing is, like, GA analysis, so Zoran did a good job on getting everything from GA. I know yesterday I was like, there’s nothing here, and there was actually a lot, so he cranked a bunch of it out.
187 00:19:15.360 ⇒ 00:19:20.030 Uttam Kumaran: whenever he got a chance to do that. So, this is where I just think we need, like.
188 00:19:20.140 ⇒ 00:19:22.520 Uttam Kumaran: The next steps and, like, a little bit of the narrative.
189 00:19:23.010 ⇒ 00:19:27.070 Uttam Kumaran: So, I told him, really, to focus on
190 00:19:27.150 ⇒ 00:19:36.210 Uttam Kumaran: getting a sense of all the channels by which ABC’s getting traffic, and, like, the changes, and then also just telling the story about how conversion is happening.
191 00:19:36.280 ⇒ 00:19:49.849 Uttam Kumaran: Because ultimately, we want to recommend them changes to the things that we can affect short-term, which is conversion rate. Like, we’re not really gonna be able to help them buy different traffic, or like, it’s just gonna be harder, but their conversion rate, like, sucks.
192 00:19:49.990 ⇒ 00:19:53.050 Uttam Kumaran: And I think there’s, like, changes we can do there, so…
193 00:19:53.230 ⇒ 00:20:00.990 Uttam Kumaran: I would like him to kind of get a presentation ready for review as well, like, as soon as he can. I… this is where, like, I don’t know, I’m…
194 00:20:01.060 ⇒ 00:20:14.569 Uttam Kumaran: I don’t know his capability of putting together that type of deck, but maybe if he’s not able to do it himself, then maybe it’s a mix of Amber, like, him producing the data, and then you helping him do the deck building. I don’t know what you think.
195 00:20:14.570 ⇒ 00:20:17.710 Amber Lin: I just started a deck, because I was there yesterday as well.
196 00:20:17.710 ⇒ 00:20:18.040 Uttam Kumaran: Yeah.
197 00:20:18.040 ⇒ 00:20:22.869 Amber Lin: I’ve sent it to Zora, so I’ll probably find time to sync with him. Okay.
198 00:20:22.870 ⇒ 00:20:25.509 Uttam Kumaran: Try to show him the process, like, don’t.
199 00:20:25.510 ⇒ 00:20:31.600 Amber Lin: Yeah, yeah, I’m gonna call him, because I need his key ideas, because I don’t have the story as well as he does.
200 00:20:31.600 ⇒ 00:20:45.869 Uttam Kumaran: Okay. Yeah, I just think he… this is his, like, he’s kind of new to this world, so I think just, like, crawl, walk, run with him alongside of you, but yeah, he’ll eventually pick it up. It’s mainly just the formatting, and it’s just a different side of the brain, so…
201 00:20:46.180 ⇒ 00:20:51.540 Uttam Kumaran: So that’s that. I would like to get that to a state to review this week as well. And then,
202 00:20:51.810 ⇒ 00:21:08.350 Uttam Kumaran: We have a presentation on Thursday, so I did want to, like, present some amount of slides. We don’t have to do… go through our entire sales slides, but, like, maybe we just do the greatest hits for the couple people that are gonna be on the Thursday call. And then I’m gonna go in…
203 00:21:09.030 ⇒ 00:21:11.310 Uttam Kumaran: Next week.
204 00:21:11.840 ⇒ 00:21:16.340 Uttam Kumaran: to San Antonio, and go meet David, and then also…
205 00:21:16.510 ⇒ 00:21:23.770 Uttam Kumaran: present, some version of whatever we’d like to present. Like, if we’d like to do… go through both the GA
206 00:21:23.990 ⇒ 00:21:29.459 Uttam Kumaran: And the, and the sales slides with them in person, then I would vote for that.
207 00:21:29.720 ⇒ 00:21:34.219 Uttam Kumaran: And then I’ll just patch you guys in over Zoom.
208 00:21:36.780 ⇒ 00:21:39.089 Uttam Kumaran: So, that’s kind of my plan next week.
209 00:21:39.200 ⇒ 00:21:41.179 Uttam Kumaran: I’ll probably bring Clarence, and then…
210 00:21:41.430 ⇒ 00:21:44.359 Uttam Kumaran: If we can close Cheshu, I’ll bring him with me.
211 00:21:46.530 ⇒ 00:21:48.030 Robert Tseng: Have you talked to Qatar yet?
212 00:21:48.770 ⇒ 00:21:50.499 Uttam Kumaran: No, I need the ball cutter.
213 00:21:50.890 ⇒ 00:21:51.450 Robert Tseng: Okay.
214 00:21:51.900 ⇒ 00:21:53.390 Uttam Kumaran: Yeah, what’s on my list.
215 00:21:54.480 ⇒ 00:22:05.830 Uttam Kumaran: So that’s the plan on ABC, and then we’re still driving towards the end of the month. If we get jammed and we need more time, like, it’ll be okay, but I do want to work towards the end of the month, like, kind of presenting to the CEO,
216 00:22:05.930 ⇒ 00:22:17.870 Uttam Kumaran: The thing is, they’re already getting updates on everything we’re doing, and I’m emailing them, so it’s not a surprise what we’re looking at, but I do want to get to the menu of offerings. This is where Robert, me, Pugh, and Clarence have to just talk about how we want to price this.
217 00:22:18.100 ⇒ 00:22:19.880 Uttam Kumaran: I told,
218 00:22:20.120 ⇒ 00:22:28.409 Uttam Kumaran: I called Clarence to kind of get a little bit of clarity on how we want to do this. He was kind of talking to me about, like, two different modes, either, like.
219 00:22:28.600 ⇒ 00:22:33.809 Uttam Kumaran: going for a fixed project-based fee, or kind of doing the eat-in thing, where it’s like, you have…
220 00:22:34.080 ⇒ 00:22:38.040 Uttam Kumaran: 50K a month, or whatever, to just do as much as you can do.
221 00:22:38.290 ⇒ 00:22:43.090 Uttam Kumaran: Yeah. So… That’s something that we could talk about probably next week, once…
222 00:22:43.200 ⇒ 00:22:47.859 Uttam Kumaran: You’ll see the reviews of all the current data, and then probably next week we’re gonna arrive at that.
223 00:22:48.150 ⇒ 00:22:49.010 Robert Tseng: Okay.
224 00:22:49.690 ⇒ 00:22:55.169 Uttam Kumaran: Overall, we’re doing pretty good. The other thing is, Amber, I’m gonna get us a meeting with Julie.
225 00:22:55.360 ⇒ 00:22:56.740 Amber Lin: For us to present.
226 00:22:57.100 ⇒ 00:22:59.500 Uttam Kumaran: All the sales-related insights to her.
227 00:22:59.720 ⇒ 00:23:02.070 Uttam Kumaran: She’s, like, a friendly internal person.
228 00:23:02.250 ⇒ 00:23:04.220 Uttam Kumaran: And runs evolved, and, like.
229 00:23:04.430 ⇒ 00:23:11.000 Uttam Kumaran: Her basically getting… saying yes is gonna go a long way for us, internally. Like, saying, like, yes, these are all great.
230 00:23:11.270 ⇒ 00:23:14.690 Uttam Kumaran: things like that, so… I just will… I’m trying to have time with her.
231 00:23:19.250 ⇒ 00:23:19.790 Robert Tseng: Cool.
232 00:23:20.000 ⇒ 00:23:21.049 Uttam Kumaran: Okay, yeah, that’s.
233 00:23:21.050 ⇒ 00:23:22.899 Robert Tseng: I haven’t looked over your element stuff yet, though.
234 00:23:23.190 ⇒ 00:23:26.440 Uttam Kumaran: Oh, yeah, so the element… we don’t have to move fast on this.
235 00:23:26.620 ⇒ 00:23:30.830 Uttam Kumaran: The… so I’m trying to, sort of, like…
236 00:23:31.040 ⇒ 00:23:37.269 Uttam Kumaran: element, I’m just trying to remind myself that we don’t need to move fast, we just need to be right the first time. So…
237 00:23:37.490 ⇒ 00:23:49.870 Uttam Kumaran: I do want to, like, their CRO had a list of questions about their retail data that we do have access to in Snowflake. He told us a bunch of those, and so we do have an opportunity to present
238 00:23:50.210 ⇒ 00:24:01.380 Uttam Kumaran: to, like, tell him, hey, we can present something to you, here are some of the things we go after, it doesn’t seem right. The problem is, Shivani wants to, like, be in the middle of everything, so part of what we have to do is kind of
239 00:24:01.490 ⇒ 00:24:02.740 Uttam Kumaran: convince her?
240 00:24:03.040 ⇒ 00:24:06.380 Uttam Kumaran: Which is fine, but, like, that’s just what I want to make sure that
241 00:24:06.780 ⇒ 00:24:10.830 Uttam Kumaran: We can put a doc in front of them that’s like, if we were to go put together a deck.
242 00:24:11.050 ⇒ 00:24:14.690 Uttam Kumaran: Or do… do… spend a couple hours on this, here’s, like, what you can expect.
243 00:24:15.070 ⇒ 00:24:17.320 Uttam Kumaran: That’s the goal of the SICK proposal doc.
244 00:24:20.750 ⇒ 00:24:22.409 Uttam Kumaran: I haven’t taken a look either yet.
245 00:24:22.690 ⇒ 00:24:26.209 Amber Lin: Oh, I made it a little bit more than a few hours, but if you want a few hours…
246 00:24:26.210 ⇒ 00:24:27.230 Uttam Kumaran: Sorry, sorry, I just…
247 00:24:27.230 ⇒ 00:24:28.679 Amber Lin: search analysis, and then I’ll.
248 00:24:28.680 ⇒ 00:24:33.240 Uttam Kumaran: No, no, no, I just said, that’s just, like, I just… I just said that, it doesn’t necessarily have to be that, but…
249 00:24:35.630 ⇒ 00:24:38.260 Uttam Kumaran: I guess I just wanted to frame, like, the purpose, really.
250 00:24:45.780 ⇒ 00:24:51.749 Uttam Kumaran: Cool, I mean, really, for me, it’s like, if we can get on a established cadence of producing analysis.
251 00:24:51.920 ⇒ 00:25:00.800 Uttam Kumaran: it’s gonna, like, every week or two weeks, it’s gonna really help us going into renewal. She’s basically verbally already said, like, we’re gonna move forward, but, like.
252 00:25:01.090 ⇒ 00:25:06.469 Uttam Kumaran: I kind of want to have her meet as many people in our company, so we can go after that, like, bigger scope.
253 00:25:06.960 ⇒ 00:25:12.110 Uttam Kumaran: So, like, if we can start to get on a cadence of analyzing and presenting data.
254 00:25:12.280 ⇒ 00:25:16.879 Uttam Kumaran: that allows us for another workstream. So we’ll have the… we have a data modeling workstream.
255 00:25:17.000 ⇒ 00:25:23.449 Uttam Kumaran: We have an analysis workstream, we sort of have a KPI standardization stuff, so we’re trying to pack as much in there as possible.
256 00:25:23.990 ⇒ 00:25:29.300 Uttam Kumaran: Yeah, because these guys will bring in other people,
257 00:25:30.020 ⇒ 00:25:34.330 Uttam Kumaran: Yeah, pretty quickly, so… I just wanted to show them what we were capable of.
258 00:25:39.390 ⇒ 00:25:40.150 Uttam Kumaran: Okay.
259 00:25:41.240 ⇒ 00:25:42.229 Uttam Kumaran: That’s all I am.
260 00:25:44.650 ⇒ 00:25:45.470 Robert Tseng: Nice.
261 00:25:47.190 ⇒ 00:25:48.770 Robert Tseng: Where you headed this today?
262 00:25:49.930 ⇒ 00:25:52.140 Uttam Kumaran: Me? Oh, why? Yeah. Oh, I…
263 00:25:52.140 ⇒ 00:25:52.599 Robert Tseng: I don’t know.
264 00:25:52.600 ⇒ 00:25:52.980 Uttam Kumaran: I’m just…
265 00:25:52.980 ⇒ 00:25:53.429 Robert Tseng: I just…
266 00:25:53.430 ⇒ 00:25:55.029 Uttam Kumaran: I’m just on a… I’m just on a walk.
267 00:25:55.280 ⇒ 00:25:56.650 Robert Tseng: Nice. Okay.
268 00:25:57.240 ⇒ 00:25:58.000 Uttam Kumaran: I’m just, I’m here.
269 00:25:58.000 ⇒ 00:26:01.020 Robert Tseng: You, breathing, so…
270 00:26:01.550 ⇒ 00:26:04.749 Uttam Kumaran: No, I’m just on a walk, yeah, that’s just my shitty cardio.
271 00:26:04.940 ⇒ 00:26:05.700 Uttam Kumaran: Yeah.
272 00:26:05.700 ⇒ 00:26:06.769 Robert Tseng: No, no, good.
273 00:26:06.770 ⇒ 00:26:12.599 Uttam Kumaran: No, I’m just… I’m going back… I’m going back to my office. So, yes, that’s where I’m going.
274 00:26:12.600 ⇒ 00:26:12.920 Robert Tseng: mess.
275 00:26:12.920 ⇒ 00:26:16.739 Uttam Kumaran: I’m trying to walk during these stand-ups.
276 00:26:16.740 ⇒ 00:26:18.130 Robert Tseng: Oh, you should.
277 00:26:18.130 ⇒ 00:26:21.369 Uttam Kumaran: I don’t do anything during them, and I’m like, okay, I’m just gonna…
278 00:26:22.100 ⇒ 00:26:25.809 Uttam Kumaran: I’m just trying to write down my thoughts beforehand, so then…
279 00:26:27.160 ⇒ 00:26:27.730 Robert Tseng: Yeah.
280 00:26:28.910 ⇒ 00:26:29.880 Uttam Kumaran: Alrighty.
281 00:26:31.980 ⇒ 00:26:33.260 Robert Tseng: Okay, see y’all.
282 00:26:33.260 ⇒ 00:26:35.180 Uttam Kumaran: Okay, alright, thank you.