Meeting Title: ABC Project Weekly Sync Date: 2026-01-09 Meeting participants: Greg Stoutenburg, Robert Tseng, Amber Lin, Uttam Kumaran, Clarence Stone


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1 00:00:01.830 00:00:05.270 Greg Stoutenburg: We’ll set two letters, souls in motion.

2 00:00:06.890 00:00:10.270 Greg Stoutenburg: Where is it to go?

3 00:00:13.620 00:00:14.550 Greg Stoutenburg: Just in time.

4 00:01:57.790 00:01:58.780 Greg Stoutenburg: Hey, Amber.

5 00:02:01.260 00:02:02.210 Amber Lin: Hi there!

6 00:02:03.890 00:02:05.570 Amber Lin: Where are you based in, Greg?

7 00:02:06.200 00:02:10.960 Robert Tseng: I’m in York, Pennsylvania, which is between Baltimore and Harrisburg, sort of southern part of the state.

8 00:02:11.160 00:02:12.050 Greg Stoutenburg: How are you?

9 00:02:12.500 00:02:15.890 Amber Lin: I’m in LA, I’m trying to figure out where that is.

10 00:02:16.160 00:02:18.010 Greg Stoutenburg: Yeah, I’m way over east.

11 00:02:18.310 00:02:20.599 Amber Lin: Oh, cool. I don’t operate, where are you?

12 00:02:21.580 00:02:25.770 Robert Tseng: Oh, I’m at… The lounge in that gym.

13 00:02:26.400 00:02:30.150 Robert Tseng: Oh, okay. But it’s cold, so I’m wearing my coat for it.

14 00:02:30.440 00:02:34.480 Greg Stoutenburg: So this is… this is before the workout. I think we’re seeing pre-workout, Robert.

15 00:02:34.480 00:02:37.640 Robert Tseng: No, no, this is actually post-workout, Robert.

16 00:02:37.640 00:02:41.639 Greg Stoutenburg: Okay, alright, you get cold right away, huh? I’m hot for, like, the day.

17 00:02:41.640 00:02:42.220 Robert Tseng: Oh, yeah.

18 00:02:58.320 00:02:59.790 Greg Stoutenburg: Well, happy Friday, everyone.

19 00:02:59.790 00:03:00.980 Robert Tseng: Yeah, happy Friday.

20 00:03:01.760 00:03:04.719 Robert Tseng: Let me give it, like, one more minute, see if…

21 00:03:05.000 00:03:12.499 Robert Tseng: usually wait for 6 people, and then I start. That’s my default number, but I can go earlier.

22 00:03:13.690 00:03:16.970 Uttam Kumaran: Greg, I don’t know if I told you, I went to Bucknell, so, like, right near…

23 00:03:17.130 00:03:17.999 Greg Stoutenburg: Oh, no kidding.

24 00:03:18.000 00:03:22.240 Uttam Kumaran: Yeah, yeah. So I spent a lot of time in Central PA, actually.

25 00:03:22.330 00:03:26.799 Greg Stoutenburg: Yeah, yeah, I guess so. It’s, it’s beautiful up there. That’s a nice area, that’s like…

26 00:03:26.800 00:03:28.349 Uttam Kumaran: It’s very nice, yeah.

27 00:03:28.350 00:03:32.990 Greg Stoutenburg: like the gateway to Northern PA. It’s actually really… it’s… it is really nice up there.

28 00:03:32.990 00:03:39.769 Uttam Kumaran: Yeah, and I have a really close friend who lives in Baltimore, so I also spent a bunch of time in Moncton, and, like, he lives…

29 00:03:39.770 00:03:40.500 Greg Stoutenburg: Hmm.

30 00:03:40.500 00:03:44.389 Uttam Kumaran: Yeah, he lives in Moncton right now, his… and then… but I’ve…

31 00:03:44.610 00:03:46.740 Uttam Kumaran: been to Baltimore a bunch of times, too, so…

32 00:03:46.740 00:03:57.589 Greg Stoutenburg: Yeah. Yeah, yeah, cool. Yeah, for, for my birthday this year, my girlfriend got us tickets to a… an Inner Harbor, like, cruise tour thing.

33 00:03:57.590 00:03:58.730 Uttam Kumaran: Oh, yeah, yeah.

34 00:03:58.730 00:04:12.200 Greg Stoutenburg: But there was a thunderstorm that day. Like, I had taken the afternoon off work and everything to just be out for the evening. There was a thunderstorm that day, so they let us redeem it for later, and, so we pushed it back to the 4th of July, and I actually got to see the Inner Harbor fireworks.

35 00:04:12.200 00:04:12.820 Uttam Kumaran: Oh, wow.

36 00:04:12.820 00:04:15.269 Greg Stoutenburg: watering in your heart was amazing. It was fantastic.

37 00:04:15.670 00:04:16.540 Uttam Kumaran: Oh, nice.

38 00:04:16.540 00:04:18.020 Greg Stoutenburg: Yeah, Baltimore’s cool.

39 00:04:25.190 00:04:27.939 Robert Tseng: Cool. Well, I guess we can get started.

40 00:04:28.710 00:04:38.020 Robert Tseng: So, with the group that’s here, maybe let’s… Let’s start with… Yeah, let’s just go top.

41 00:04:38.160 00:04:44.929 Robert Tseng: Down, so… Once again, we usually cover… I mean, we’ll just… we’ll start with ABC.

42 00:04:45.970 00:04:47.190 Uttam Kumaran: Yeah, so…

43 00:04:47.390 00:04:53.969 Uttam Kumaran: We had a good client meeting yesterday. We sort of presented, kind of a little bit of update on both

44 00:04:54.490 00:05:00.760 Uttam Kumaran: kind of work streams we’re doing for them. I’m still… we met with, also, ABC’s…

45 00:05:00.920 00:05:09.439 Uttam Kumaran: like, web development, sort of, like, outsource team, they’re really, really nice. I still haven’t gotten, like, programmatic access to…

46 00:05:09.660 00:05:18.399 Uttam Kumaran: sales data, yet, but I know Amber is making good progress, even without it. I’m sort of… kind of waiting for…

47 00:05:18.400 00:05:37.020 Uttam Kumaran: Zoron to… to kind of make some progress as well, so I’m gonna put a meeting on Monday for, basically check-in. And then, yeah, I think, Amber, I’ll probably send a couple messages to you today about how we can load up Google Analytics data directly to BigQuery, but…

48 00:05:37.520 00:05:38.510 Uttam Kumaran: Yeah, overall, I think.

49 00:05:38.510 00:05:39.060 Amber Lin: Cool.

50 00:05:39.060 00:05:45.520 Uttam Kumaran: I think we’re okay. I think next week we’ll probably meet probably once or twice in the middle of the week, just like me, you, and Zoran, so…

51 00:05:47.320 00:05:56.970 Robert Tseng: Well, I saw Lilo’s, like, kind of, sharing Google Analytics, and it has a… has a MCP, so you can kind of chat with the… without… without it going through BigQuery. Yes.

52 00:05:56.970 00:05:59.070 Uttam Kumaran: Maybe there’s something… Yeah, maybe that…

53 00:05:59.070 00:06:06.549 Robert Tseng: maybe we just try that, just… I mean, I would love to… for us, our team, to just try it, and then have a reaction post matters, of course.

54 00:06:06.550 00:06:07.090 Uttam Kumaran: Yeah.

55 00:06:07.090 00:06:10.990 Amber Lin: Yeah, I would… I think that would be best, because, like.

56 00:06:11.220 00:06:15.640 Amber Lin: or the Google Analytics is through Monkey Boy, it’s not through ABC, so they might…

57 00:06:15.870 00:06:23.960 Amber Lin: have some problems connecting it to ABC’s BigQuery. I tried to link it, it wasn’t successful. Okay.

58 00:06:24.460 00:06:28.289 Amber Lin: but I know that Google Analytics has the…

59 00:06:28.620 00:06:36.280 Amber Lin: like, they have an AI, and probably there’s… so there’s also a way to do, like, an MCP, so we should try that.

60 00:06:36.960 00:06:41.819 Amber Lin: I did take a look at the Google Analytics data,

61 00:06:42.400 00:06:53.950 Amber Lin: I know we want to start with marketing spend, so I don’t know if we have any other channel spend or conversion. We… essentially, we only have…

62 00:06:53.990 00:07:07.789 Amber Lin: real spend data for GA. We don’t have it for any other channels, and it seems like GA’s only, like, it’s less than 50% of their spend, so…

63 00:07:08.190 00:07:13.930 Amber Lin: We might want to ask for access to what they spent on, in 2025.

64 00:07:14.870 00:07:20.329 Uttam Kumaran: Okay, yeah, let’s, yeah, hit me in the channel for what you need, and I can… I’m gonna put it in an email today.

65 00:07:20.330 00:07:22.030 Amber Lin: Cool, cool, sounds good.

66 00:07:22.850 00:07:34.299 Amber Lin: Yeah, and yesterday, I mainly just looked at growth. Today, I’ll put together a slide, so probably after the morning meetings, I’ll start a draft, and then I’ll send it in the channel.

67 00:07:36.300 00:07:50.550 Robert Tseng: Okay. And then, Utam, I know you connected with Cutter, so, I mean, if you guys need me to, like, chat anything, you know, I’ve scoped out a lot of the digital marketing stuff that we’ve worked on with folks, so I can jump in and help push things along if,

68 00:07:50.770 00:07:58.259 Robert Tseng: Zoran and Amber are, like, not really sure how to… how to put together what you need on the discovery for ABC.

69 00:07:58.530 00:08:10.009 Uttam Kumaran: Yeah, I think next week we’ll have a couple more things to chat about. This week was just really hectic, but I… yeah, we’ll… I’m gonna try to call Qatar either today or this weekend, and then, yeah, we’ll make more progress next week.

70 00:08:10.350 00:08:10.890 Robert Tseng: Okay.

71 00:08:12.430 00:08:15.180 Greg Stoutenburg: Robert, as far as updates, I have to drop in about…

72 00:08:15.180 00:08:18.340 Robert Tseng: 5 minutes to, okay, yeah, let’s just do yours, yeah.

73 00:08:18.340 00:08:19.150 Greg Stoutenburg: Yeah.

74 00:08:19.150 00:08:26.920 Robert Tseng: I mean, you have a few, default Hedra, and I guess if you want to talk about README, we’re also pretty on a holding pattern there, so we’re good.

75 00:08:26.920 00:08:41.169 Greg Stoutenburg: Yep, yep, holding pattern, read me, yeah, vibe score, sorry, sentiment score. The word vibe being there messes me up. I mean, I think it’s a 10 if someone agrees to renew with you for more than they were paying before, I think that’s probably a 10.

76 00:08:41.520 00:08:55.739 Greg Stoutenburg: So, very happy about that. the hook, I don’t know if there’s a hook. The client had some things that they wanted to change, sort of, in some ways, like, reprioritizing some… some of the workstream on PLG stuff.

77 00:08:55.740 00:09:08.070 Greg Stoutenburg: And wanted to push a little bit harder to say that they, the client, want to have more control over ideas and hand off mostly implementation to us, but we had a discussion about

78 00:09:08.070 00:09:18.219 Greg Stoutenburg: how we’ll sort those things out, and it’ll… I think it’s just gonna come out in the work that we do, but they’re open to strategic work as well as implementation down the line. So, happy about that.

79 00:09:18.320 00:09:21.489 Greg Stoutenburg: Yeah, and then we’re just kind of waiting. They have a…

80 00:09:21.490 00:09:38.740 Greg Stoutenburg: Oh, thank you, Clarence. They have a board meeting next week, and so we’re kind of just waiting on them for a week. Default and Hydra, I owe, statements of work for both. I have drafts that are completed, got some feedback, and because a lot of the feedback that I got on

81 00:09:38.740 00:09:51.189 Greg Stoutenburg: on one of the SOWs would definitely apply to the structure of the other one. Today is kind of, like, balancing those things out, and I’m… I’m confident those will be ready for review by the end of the day.

82 00:09:51.800 00:09:52.370 Uttam Kumaran: Great.

83 00:09:58.400 00:10:03.970 Greg Stoutenburg: That’s a good policy as well, Robert. We should… we should, canonized that somewhere.

84 00:10:04.100 00:10:06.659 Robert Tseng: Yeah, we have some generational gap here.

85 00:10:06.660 00:10:07.810 Greg Stoutenburg: Yeah.

86 00:10:09.160 00:10:09.910 Robert Tseng: Yeah.

87 00:10:10.010 00:10:14.000 Robert Tseng: Okay, well, I guess if nothing else, Greg, then you can feel free to drop, but .

88 00:10:14.010 00:10:18.809 Greg Stoutenburg: I’m gonna go to my 8th grader’s capstone presentation. He’s been working on this speech for, like, months, so…

89 00:10:18.810 00:10:19.740 Uttam Kumaran: Nice, good luck.

90 00:10:20.020 00:10:21.519 Greg Stoutenburg: We’ll see how it goes.

91 00:10:21.520 00:10:22.080 Robert Tseng: Nice.

92 00:10:22.080 00:10:23.919 Greg Stoutenburg: Alright, see y’all, have a great weekend if we don’t talk.

93 00:10:28.580 00:10:29.130 Robert Tseng: Okay.

94 00:10:29.750 00:10:31.180 Robert Tseng: from…

95 00:10:31.340 00:10:44.340 Amber Lin: Oh, I also had a question on ABC. I know, Clarence, you were doing some market research. Could you send me what you have, or we can work on the slide together? I want to see if I can integrate our findings.

96 00:10:44.650 00:10:45.750 Clarence Stone: Yeah, absolutely.

97 00:10:46.070 00:10:48.280 Clarence Stone: Let me send you the deck.

98 00:10:48.740 00:10:49.290 Amber Lin: Awesome.

99 00:10:55.750 00:10:58.399 Clarence Stone: And, Amber, if there’s any, like.

100 00:10:58.820 00:11:08.770 Clarence Stone: market data that you want me to look up, just make a list for me and send it over. I can see if I can dig into some of the access I have on the EI side to see.

101 00:11:08.980 00:11:17.990 Amber Lin: Sounds good. I sent some stuff in the reply to you yesterday, but I can… I can look through the deck to see what I… what else I need.

102 00:11:18.480 00:11:26.130 Clarence Stone: Awesome. Yeah, I think I got some messages. I added it to my to-do list, so… I’m gonna give you… Awesome. Yeah. Awesome.

103 00:11:27.310 00:11:32.679 Robert Tseng: I have a tangential question for you, Clarence. I mean, since you have access to EY stuff, like.

104 00:11:32.990 00:11:46.509 Robert Tseng: do we have access to their expert network? Like, could… I mean, I… from what other people… I mean, you could just book calls with, like, random experts, right, and they would just, like, they’d be fine with that. I don’t know, other consulting firms sometimes do that for people, so I was wondering.

105 00:11:46.840 00:11:47.600 Robert Tseng: Okay.

106 00:11:47.770 00:11:59.260 Clarence Stone: Yeah, yeah, if there’s… if there’s any specific things you want to, kind of, like, specific people with certain skill sets you want to talk to, I can look into the… to the database and see what theirs.

107 00:11:59.660 00:12:00.150 Robert Tseng: Okay.

108 00:12:00.150 00:12:00.790 Clarence Stone: Yeah.

109 00:12:00.790 00:12:07.070 Robert Tseng: Yeah, I just felt like that could be a good way for us to, kind of… if, yeah, if we have anything…

110 00:12:09.520 00:12:16.910 Robert Tseng: I mean, I have a list of, like, topics that I would want to talk about with people, and, yeah, I think that’d be…

111 00:12:17.050 00:12:24.090 Clarence Stone: Especially if it’s financial services, like, I probably am friends with them, so you can just talk to them, and we can set that up, too. Yeah.

112 00:12:24.090 00:12:25.709 Robert Tseng: Okay, cool. Cool.

113 00:12:28.860 00:12:41.699 Robert Tseng: Yeah, I guess on the others, Honey Singer, we have our call later today. I think I’ll just… I can take that call myself, so, everything I needed to say is on that doc, so, and the renewal plan is there, so we’ll see how they can take that.

114 00:12:41.820 00:12:49.260 Robert Tseng: And then, yeah, I guess… That’s…

115 00:12:49.560 00:12:53.129 Robert Tseng: pretty… that’s… that’s pretty much it. I think,

116 00:12:55.320 00:12:58.130 Robert Tseng: Let’s, we won back, so…

117 00:12:58.400 00:13:00.599 Robert Tseng: I’m sure we’ll, we’ll have, we’ll have more.

118 00:13:00.800 00:13:02.240 Robert Tseng: No one impossible diagnostic.

119 00:13:03.160 00:13:06.610 Uttam Kumaran: Yeah, I think next week I’ll end up booking some calls around ABC.

120 00:13:06.740 00:13:23.789 Uttam Kumaran: I sort of… we kind of really are… I was hoping we could do much more in GA this week, didn’t really get to it, so… if it doesn’t happen… if I… on Monday, I’m gonna ask Dora, and if he’s not able to handle it, then I’m gonna… I’ll probably either take it myself or loop you in, Robert.

121 00:13:24.090 00:13:24.710 Robert Tseng: Okay.

122 00:13:24.900 00:13:35.240 Robert Tseng: Maybe we spend a little bit of time talking about, kind of, the strategy and analytics work that we’re trying to get back into as well. So I know there’s, like, new leads coming in, and, like, we’re kind of… now that the pipeline is up again.

123 00:13:36.650 00:13:45.769 Robert Tseng: Yeah, so I think there are more, like, kind of product analytics clients, that, like, we didn’t end up moving forward with last year. Like, I think,

124 00:13:46.670 00:14:06.180 Robert Tseng: I don’t remember all the names off the top of my head, but there were a few, that, you know, through Rico’s Circle Back campaign that I kind of had him launch, I think we’ll get back in conversations with them. So, hopefully we’ll get a couple more of those in. I mean, hoping, hoping this month. And then…

125 00:14:06.600 00:14:10.550 Robert Tseng: Yeah, I guess… for…

126 00:14:12.870 00:14:23.830 Robert Tseng: Are there any other, like, expansions from existing clients that you feel like would kind of tack… add on the strategy and analytics work, from our current clients right now?

127 00:14:24.210 00:14:27.989 Uttam Kumaran: Yeah, I mean, I think, like, Element, like, there’s gonna start to be stuff.

128 00:14:28.450 00:14:29.460 Uttam Kumaran: Yeah, I mean…

129 00:14:29.460 00:14:38.349 Robert Tseng: I remember hearing, Shivani, I mean, you were basically pitching her, like, hey, like, maybe let us do some of the analysis, on the stuff, on the data as we’re landing it.

130 00:14:38.350 00:14:38.720 Uttam Kumaran: Yeah.

131 00:14:38.720 00:14:42.630 Robert Tseng: I didn’t really feel like she gave a clear answer, so I’m not really… yeah.

132 00:14:42.630 00:14:46.570 Uttam Kumaran: Well, we got… we got the answer from, like, the CRA.

133 00:14:46.570 00:14:47.959 Robert Tseng: Sky. Oh, bet, sure.

134 00:14:47.960 00:14:55.040 Uttam Kumaran: Yeah, he was like, oh, we basically have… We basically…

135 00:14:55.560 00:15:02.300 Uttam Kumaran: like, told him we have this access to the data that he’s, like, never seen. He’s like, I would love to see insights. So, yeah, I mean, we kind of have… well…

136 00:15:02.630 00:15:22.079 Uttam Kumaran: like, me and her are kind of going back and forth. I think mainly she just doesn’t want us to burn cycles on things that, like, we’re gonna end up doing later, but there are some things that are low-hanging fruit now that I would love to try to show them what we’re capable of on the strategy side. And then CES as well, like, I think as soon as we’re back in the fray, there’s gonna be opportunity there.

137 00:15:22.510 00:15:22.920 Robert Tseng: Okay.

138 00:15:22.920 00:15:27.730 Uttam Kumaran: That’s gonna be more, like, sales customers.

139 00:15:27.870 00:15:29.280 Uttam Kumaran: Type analysis.

140 00:15:29.690 00:15:31.340 Robert Tseng: Okay. Yeah, I mean…

141 00:15:31.700 00:15:35.410 Robert Tseng: We’re, I think, kind of a blessing that we’re not overwhelmed right now, because we don’t have.

142 00:15:35.410 00:15:36.010 Uttam Kumaran: Yeah.

143 00:15:36.010 00:15:46.660 Robert Tseng: many folks on… staff on the side, so, I mean, from a hiring perspective, I know Clarence is talking to a couple more people soon, and, yeah, I guess…

144 00:15:47.030 00:16:04.399 Robert Tseng: I mean, I think we’re still trying to bring in at least one more analyst, right? So, whether they end up being junior or more senior, like, I don’t… I think I’m open to either, but hopefully that’s… that’s something we can do pushing on as well. So, Clarence talking to Jasmine, and then.

145 00:16:04.400 00:16:07.180 Clarence Stone: I have a call with her, at 1PM today.

146 00:16:07.320 00:16:22.549 Robert Tseng: Okay, okay. Yeah, like I mentioned, yeah, whether she ends up being head of delivery or not, like, whatever. Like, I think just… if she could be a senior analyst, I think that could be interesting. I think she wants to play some of these roles that you’ve described in your structure, so…

147 00:16:22.550 00:16:23.729 Clarence Stone: But yeah, I think…

148 00:16:23.850 00:16:41.040 Robert Tseng: the Utam’s reservation, I mean, he could speak for himself, but, like, I think my understanding is that it was just that, she’s a little bit too calculating, and maybe doesn’t really get kind of the vision yet, so, I think that’s kind of what we’re hesitant on, that she can’t really start as a part-timer.

149 00:16:41.850 00:16:43.750 Clarence Stone: Gotcha. Yeah. Okay.

150 00:16:43.930 00:16:50.830 Robert Tseng: Seems like Vankt is also not gonna work out, because he needs W-2 to move forward, so we’re just gonna need someone else.

151 00:16:51.430 00:16:51.820 Uttam Kumaran: Do you have a.

152 00:16:51.820 00:17:08.479 Robert Tseng: guy who’s, like, willing to do financial stuff, if we have anything. Like, he’s an XI banker, he’s just kind of free right now, so, if that ends up… I mean, yeah, if we end up needing someone to tap there, I do have someone who’s willing to jump in. But yeah, I feel like we just need more, like.

153 00:17:08.480 00:17:15.650 Robert Tseng: general analysts to kind of, like, just go and dig up opportunities. So, we’re just kind of…

154 00:17:15.880 00:17:17.770 Robert Tseng: You’ll have… you’ll have people do that.

155 00:17:21.970 00:17:32.450 Clarence Stone: I’ve got some friends in New York that I think I should introduce you to. They’re gonna say that they’re not up for grabs, but I think,

156 00:17:33.180 00:17:42.199 Clarence Stone: in a few weeks or months, they’ll change their mind, and they’re super talented. One of them’s a PhD that studied AI in Columbia.

157 00:17:42.200 00:17:42.810 Robert Tseng: Okay.

158 00:17:43.000 00:17:47.719 Clarence Stone: And I’ll send you a ping with more descriptions, but their startup’s not doing well, so…

159 00:17:48.200 00:17:48.780 Robert Tseng: Okay.

160 00:17:48.780 00:17:50.759 Clarence Stone: This is a good time.

161 00:17:50.760 00:17:58.370 Robert Tseng: Okay, okay, yeah, no, appreciate it. Yeah, I’ve also just been trying to tap my network and reach out to more people, so…

162 00:18:01.340 00:18:02.230 Clarence Stone: Yeah. Cool.

163 00:18:02.650 00:18:07.040 Robert Tseng: Yeah, I guess that’s… that’s it for the day.

164 00:18:08.640 00:18:10.709 Robert Tseng: There you go, repeat on the next one.

165 00:18:11.140 00:18:11.750 Uttam Kumaran: Okay.

166 00:18:12.190 00:18:12.900 Clarence Stone: Awesome.

167 00:18:13.370 00:18:14.220 Uttam Kumaran: Thank you.