Meeting Title: ABC Weekly Planning and Triage Date: 2025-11-03 Meeting participants: Uttam Kumaran, Amber Lin, Demilade Agboola, Rico Rejoso, Casie Aviles, Gabriel Lam, Samuel Roberts, Mustafa Raja, Zoran Selinger
WEBVTT
1 00:00:06.360 ⇒ 00:00:07.730 Uttam Kumaran: Hello.
2 00:00:13.880 ⇒ 00:00:14.810 Amber Lin: Hi, team.
3 00:00:15.730 ⇒ 00:00:16.510 Demilade Agboola: Hello.
4 00:00:18.490 ⇒ 00:00:19.420 Uttam Kumaran: Good morning.
5 00:00:22.760 ⇒ 00:00:23.900 Amber Lin: Alrighty.
6 00:00:40.040 ⇒ 00:00:44.640 Uttam Kumaran: Cool, let’s just… maybe we get right into it,
7 00:00:45.700 ⇒ 00:00:48.900 Uttam Kumaran: What do we want to chat about first? Maybe,
8 00:00:50.470 ⇒ 00:00:53.550 Uttam Kumaran: Can chat about ABC, if there’s anything this week, Amber?
9 00:00:54.990 ⇒ 00:01:04.110 Amber Lin: This week, I will need to prep for your meeting tomorrow, so I’ve got that done today. I know you have a meeting tomorrow, I think, around…
10 00:01:04.310 ⇒ 00:01:12.590 Amber Lin: Like, early afternoon. And then triage tickets, as well as I’m gonna make the…
11 00:01:12.720 ⇒ 00:01:19.459 Amber Lin: architecture review follow-up ticket, sorry about… that took a bit of time, because I had other things.
12 00:01:19.980 ⇒ 00:01:20.530 Uttam Kumaran: Okay.
13 00:01:20.530 ⇒ 00:01:21.070 Amber Lin: Yeah.
14 00:01:21.950 ⇒ 00:01:32.910 Amber Lin: And then just regular triage tickets. I also did analysis based on triage, and it did confirm our guess. I sent it in a channel, and so that if you have time, you can take a look.
15 00:01:33.380 ⇒ 00:01:34.779 Uttam Kumaran: Oh, nice, okay, okay.
16 00:01:34.780 ⇒ 00:01:35.310 Amber Lin: Yeah.
17 00:01:36.740 ⇒ 00:01:38.979 Amber Lin: So, most of our time will be on triage.
18 00:01:40.620 ⇒ 00:01:42.470 Uttam Kumaran: Okay, so let me just update that.
19 00:01:42.860 ⇒ 00:01:46.560 Uttam Kumaran: And then… Okay, great.
20 00:01:46.780 ⇒ 00:01:54.930 Uttam Kumaran: So, I’m gonna try and do one thing while we’re on this call is… I guess…
21 00:01:55.170 ⇒ 00:01:57.629 Uttam Kumaran: For the AI folks, how do I get to the…
22 00:01:59.100 ⇒ 00:02:01.690 Casie Aviles: Oh, you sent the link…
23 00:02:01.880 ⇒ 00:02:03.469 Casie Aviles: Oh, let me show you the link.
24 00:02:04.030 ⇒ 00:02:04.940 Samuel Roberts: Dad.
25 00:02:04.940 ⇒ 00:02:07.049 Uttam Kumaran: Internal client summary, okay.
26 00:02:07.340 ⇒ 00:02:08.009 Samuel Roberts: Yeah.
27 00:02:15.530 ⇒ 00:02:18.679 Samuel Roberts: Nope, yeah, hold on, there you have to go back to the URL?
28 00:02:21.030 ⇒ 00:02:23.859 Samuel Roberts: Get rid of the, there you go, Michael.
29 00:02:24.270 ⇒ 00:02:25.520 Samuel Roberts: Nice.
30 00:02:26.410 ⇒ 00:02:28.660 Uttam Kumaran: Okay, cool. So, for…
31 00:02:34.450 ⇒ 00:02:42.049 Uttam Kumaran: For this… I’m gonna put in a couple of weekly goals, so I wrote down a couple things.
32 00:02:42.420 ⇒ 00:02:51.019 Uttam Kumaran: Weekly goals for ABC. Yes, we have our, like, sales meeting in person.
33 00:02:51.190 ⇒ 00:02:55.880 Uttam Kumaran: I also… I want to try to… for us to get that Andy, like, daily message out.
34 00:02:57.020 ⇒ 00:02:59.119 Amber Lin: And then we wanna…
35 00:02:59.170 ⇒ 00:03:03.350 Uttam Kumaran: talk about, like, the trio… basically the triage decision, right? So I can…
36 00:03:03.580 ⇒ 00:03:05.719 Uttam Kumaran: This one, I kind of.
37 00:03:06.050 ⇒ 00:03:08.849 Amber Lin: I’m relating to this, because I’ll present to them. Yeah, okay.
38 00:03:08.850 ⇒ 00:03:10.189 Uttam Kumaran: How much time we’ve been spending.
39 00:03:13.000 ⇒ 00:03:16.170 Uttam Kumaran: And guys, all I have to do is click save here, right? Basically.
40 00:03:16.170 ⇒ 00:03:19.940 Casie Aviles: Yes. Okay, cool. And then you can hit Generate Summary.
41 00:03:19.940 ⇒ 00:03:21.099 Uttam Kumaran: I see. Okay, cool.
42 00:03:21.100 ⇒ 00:03:22.370 Amber Lin: Oh, wow.
43 00:03:25.550 ⇒ 00:03:39.449 Uttam Kumaran: Okay, so I feel good about ABC. I’m not gonna poke at tickets, Ben, right now, for ABC. Yeah, give me a bit of time, please. That’s fine, that’s fine. Let’s talk about, default, so…
44 00:03:39.820 ⇒ 00:03:41.639 Uttam Kumaran: I think…
45 00:03:41.640 ⇒ 00:03:43.610 Amber Lin: I have updates, so…
46 00:03:43.610 ⇒ 00:03:43.970 Uttam Kumaran: Go ahead.
47 00:03:43.970 ⇒ 00:03:55.130 Amber Lin: I finished Analysis 1 and 2. I had to dive deeper into Analysis 1, because I realized it was about pricing, and so I went to learn about pricing, and I gave a bit more helpful
48 00:03:55.260 ⇒ 00:04:04.880 Amber Lin: recommendations, and I did analysis too, and dived a bit deeper to give them insights on what high-growth customers look like, because I think that’s
49 00:04:05.000 ⇒ 00:04:12.569 Amber Lin: More useful is just telling them who’s high growth. It helps them know who in the future will be high growth, so,
50 00:04:12.680 ⇒ 00:04:18.579 Amber Lin: that’s it for Analysis 1 and 2, and I would love someone to review it, and then I can
51 00:04:18.779 ⇒ 00:04:25.340 Amber Lin: present to Caitlin, make a deck, however you want to make the final presentation.
52 00:04:25.660 ⇒ 00:04:30.199 Uttam Kumaran: Okay, so if I was to go… this is all in default, right?
53 00:04:30.200 ⇒ 00:04:30.800 Amber Lin: Yeah.
54 00:04:31.130 ⇒ 00:04:37.200 Amber Lin: So this is all, it’s in the analysis outline, so I put it at the bottom.
55 00:04:41.190 ⇒ 00:04:42.920 Uttam Kumaran: Point me to it.
56 00:04:43.630 ⇒ 00:04:45.049 Amber Lin: If you go back…
57 00:04:45.360 ⇒ 00:04:45.850 Uttam Kumaran: Oh.
58 00:04:46.080 ⇒ 00:04:47.999 Amber Lin: It’s that document.
59 00:04:48.390 ⇒ 00:04:49.999 Amber Lin: Oh, I see, I see. On the very bottom.
60 00:04:54.050 ⇒ 00:04:56.890 Amber Lin: And I cleaned it up so it’s a bit easier to read.
61 00:04:57.550 ⇒ 00:05:00.470 Uttam Kumaran: Nice, okay. I will review this for you today.
62 00:05:07.950 ⇒ 00:05:10.890 Uttam Kumaran: Or, how long did this take?
63 00:05:11.920 ⇒ 00:05:17.660 Amber Lin: We say Analysis 1 took more time, Analysis 2 probably took, like.
64 00:05:18.540 ⇒ 00:05:25.560 Amber Lin: two to… like, two to two and a half hours? The first one took longer, because I didn’t understand pricing.
65 00:05:26.170 ⇒ 00:05:28.500 Uttam Kumaran: Should I do, like, 5 or 6?
66 00:05:28.500 ⇒ 00:05:30.350 Amber Lin: Yes, that would be good.
67 00:05:30.660 ⇒ 00:05:31.200 Uttam Kumaran: Okay.
68 00:05:31.790 ⇒ 00:05:39.269 Uttam Kumaran: And then, yeah, let’s, once we do this, I can… we can break it apart, but this is… this is just fine. Okay, perfect. And then…
69 00:05:39.660 ⇒ 00:05:41.060 Uttam Kumaran: Yeah.
70 00:05:41.060 ⇒ 00:05:42.869 Amber Lin: I don’t have time to do the dashboard.
71 00:05:43.460 ⇒ 00:05:45.529 Uttam Kumaran: That’s okay. So we can plan.
72 00:05:45.530 ⇒ 00:05:46.450 Amber Lin: for this week.
73 00:05:46.710 ⇒ 00:05:49.289 Uttam Kumaran: Yeah, we can plan for that this week. So this one I did…
74 00:05:50.930 ⇒ 00:05:54.249 Uttam Kumaran: This one, I actually… this was actually done last week.
75 00:05:55.400 ⇒ 00:06:01.500 Uttam Kumaran: So a couple goals for, default… With the pricing analysis.
76 00:06:02.020 ⇒ 00:06:04.830 Uttam Kumaran: We actually need to go for…
77 00:06:05.240 ⇒ 00:06:09.030 Uttam Kumaran: like, our Omni certifications as well.
78 00:06:09.210 ⇒ 00:06:16.139 Uttam Kumaran: So I’ll be talking through that, probably in the next meeting, on how we can get a couple folks on there.
79 00:06:16.450 ⇒ 00:06:18.729 Uttam Kumaran: We have our customer health dash.
80 00:06:19.830 ⇒ 00:06:25.680 Uttam Kumaran: And we have… I have to send a message to… I have to send a message to Victor.
81 00:06:26.160 ⇒ 00:06:31.000 Uttam Kumaran: Message to Victor… on ETL plan.
82 00:06:31.740 ⇒ 00:06:37.549 Uttam Kumaran: And, okay, great. And so… I’m going to…
83 00:06:41.510 ⇒ 00:06:50.230 Uttam Kumaran: And then I have to review Mustafa’s, like, vendor documentation thing, and then I’d like to move this in, so…
84 00:06:53.480 ⇒ 00:06:59.399 Amber Lin: Oh, I’ll also, I want to take it out to make a loom for you, make it easier.
85 00:07:00.870 ⇒ 00:07:02.950 Uttam Kumaran: For… oh, the analysis, yeah.
86 00:07:02.950 ⇒ 00:07:04.060 Amber Lin: analysis, yeah.
87 00:07:04.060 ⇒ 00:07:04.690 Uttam Kumaran: Okay.
88 00:07:05.360 ⇒ 00:07:08.109 Uttam Kumaran: Yeah, do you want me to put that in here? I would just…
89 00:07:08.110 ⇒ 00:07:09.390 Amber Lin: Okay, okay.
90 00:07:11.220 ⇒ 00:07:13.419 Uttam Kumaran: It doesn’t have to be long, but it may just save me, like…
91 00:07:13.420 ⇒ 00:07:14.410 Amber Lin: Makes sense.
92 00:07:14.410 ⇒ 00:07:15.260 Uttam Kumaran: minutes.
93 00:07:16.420 ⇒ 00:07:19.029 Uttam Kumaran: Okay, and then…
94 00:07:22.330 ⇒ 00:07:28.890 Mustafa Raja: This only instance, do you want to create this at, brainfoge at default.com?
95 00:07:31.350 ⇒ 00:07:34.900 Uttam Kumaran: We already got invited to one, so I’ll invite you there.
96 00:07:35.330 ⇒ 00:07:35.920 Mustafa Raja: Okay.
97 00:07:36.480 ⇒ 00:07:37.200 Uttam Kumaran: Yeah.
98 00:07:38.120 ⇒ 00:07:41.009 Mustafa Raja: Yeah, so we would just want to set a connection and…
99 00:07:41.840 ⇒ 00:07:42.600 Uttam Kumaran: Yeah.
100 00:07:43.160 ⇒ 00:07:44.240 Uttam Kumaran: Exactly.
101 00:07:51.500 ⇒ 00:07:52.790 Uttam Kumaran: Cool, and then…
102 00:07:58.790 ⇒ 00:08:03.019 Uttam Kumaran: I need to think about what the next vendor analysis is.
103 00:08:04.580 ⇒ 00:08:06.999 Uttam Kumaran: But this is, you know, enough.
104 00:08:08.670 ⇒ 00:08:10.360 Uttam Kumaran: For right now, I think.
105 00:08:11.030 ⇒ 00:08:14.990 Uttam Kumaran: And I want to start to poke at… Catalyst.
106 00:08:15.740 ⇒ 00:08:20.370 Amber Lin: Question, does this affect my ticket for the dashboard MVP?
107 00:08:25.300 ⇒ 00:08:29.120 Amber Lin: If we don’t have the Omni instance. But I thought we already had one.
108 00:08:30.320 ⇒ 00:08:41.480 Uttam Kumaran: Well, no, we’re gonna work on it, but I think the part of the question I have is, like, we want to develop a dashboard for them, but most of what we’re gonna actually do is write back to…
109 00:08:41.600 ⇒ 00:08:43.190 Uttam Kumaran: Catalyst.
110 00:08:43.669 ⇒ 00:08:49.129 Uttam Kumaran: So I’m gonna… so I’m gonna see, sort of, like, what the… what our final decision is here, actually.
111 00:08:49.310 ⇒ 00:08:49.680 Amber Lin: Okay.
112 00:08:49.680 ⇒ 00:08:54.720 Uttam Kumaran: Because I’m not sure yet whether we’re gonna need to do this right now, or if this is gonna be a lower priority.
113 00:08:54.720 ⇒ 00:08:56.049 Amber Lin: Okay, I’m glad I asked.
114 00:08:56.050 ⇒ 00:09:00.730 Uttam Kumaran: Let’s see whether… Do you need this fish to work?
115 00:09:00.730 ⇒ 00:09:04.190 Amber Lin: So I’ll ask about it later today or tomorrow.
116 00:09:04.370 ⇒ 00:09:05.100 Uttam Kumaran: Yeah.
117 00:09:06.210 ⇒ 00:09:13.599 Uttam Kumaran: Okay, so I feel good about default, just make sure to log hours. Let’s talk about…
118 00:09:13.810 ⇒ 00:09:18.300 Uttam Kumaran: Eden, is, Zoran on?
119 00:09:22.440 ⇒ 00:09:22.850 Demilade Agboola: No.
120 00:09:22.850 ⇒ 00:09:23.830 Uttam Kumaran: Okay, no.
121 00:09:23.990 ⇒ 00:09:31.799 Uttam Kumaran: Do you mind pinging him, Demolade, and seeing if he’s on? If not, yeah, that’d be great, and then we can… so let’s keep going, then.
122 00:09:32.170 ⇒ 00:09:46.090 Uttam Kumaran: Let’s talk about insomnia, so… For insomnia, I have… Is that correct?
123 00:09:46.090 ⇒ 00:09:46.720 Amber Lin: one.
124 00:09:47.380 ⇒ 00:09:59.330 Uttam Kumaran: No, Robert is at a conference today, but I talked to him yesterday. Gotcha. So, I know there’s updates I have to send for data stuff. I was gonna ask about state analysis work.
125 00:09:59.330 ⇒ 00:10:00.899 Amber Lin: I was gonna get onto…
126 00:10:00.980 ⇒ 00:10:05.299 Uttam Kumaran: find out what’s going on with Braze Currents. It’s actually in his email, so I’m gonna…
127 00:10:05.590 ⇒ 00:10:07.360 Uttam Kumaran: Start to move this forward.
128 00:10:08.470 ⇒ 00:10:09.820 Uttam Kumaran: And then…
129 00:10:09.820 ⇒ 00:10:24.100 Amber Lin: analysis, I did an additional macro trends analysis and found some good insights. In the morning, Robert asked me to write an update. Not a full presentation, just a quick update for their stakeholders, so that’s something I will do.
130 00:10:25.010 ⇒ 00:10:27.869 Amber Lin: Okay, yes. And then they’re gonna tell us what they want to proceed with.
131 00:10:28.250 ⇒ 00:10:33.479 Uttam Kumaran: Do you want me to send that? Or he’s gonna send that? He’s gonna… he’s also gonna be on, I think…
132 00:10:33.850 ⇒ 00:10:37.070 Uttam Kumaran: like, the back half of the Monday meeting, so I was gonna spend the.
133 00:10:37.070 ⇒ 00:10:42.289 Amber Lin: I’m not gonna be there, because I have the ABC meeting, but I will send the update in the channel tag you both.
134 00:10:42.480 ⇒ 00:10:43.310 Uttam Kumaran: Okay, okay.
135 00:10:44.260 ⇒ 00:10:46.070 Uttam Kumaran: Okay, cool.
136 00:10:46.800 ⇒ 00:10:57.899 Uttam Kumaran: Hey, Zoran. We’re just gonna finish up Insomnia real quick, so… I guess, Demolade, any updates on your side since Friday?
137 00:10:58.390 ⇒ 00:11:01.020 Uttam Kumaran: I guess I didn’t listen out. I wasn’t here Friday.
138 00:11:01.410 ⇒ 00:11:12.120 Demilade Agboola: So, yeah, I’m still in the process of, like… I mean, I’ve initialized dbt, it’s more of, like, building out the models, so it’s kind of modeling, so I don’t know how far…
139 00:11:13.450 ⇒ 00:11:23.490 Demilade Agboola: how, like, how we want to look at it, but, like, yeah, I’m basically modeling it so we can have an idea of, like, things like the conversion and purchases, and how things look, together.
140 00:11:24.980 ⇒ 00:11:29.530 Uttam Kumaran: Yeah, I would say s… maybe ship a PR with stuff.
141 00:11:30.330 ⇒ 00:11:32.549 Uttam Kumaran: soon, and I can have a review.
142 00:11:32.900 ⇒ 00:11:33.640 Demilade Agboola: Oh, okay.
143 00:11:34.100 ⇒ 00:11:38.569 Uttam Kumaran: Do you think you’re close to, like, being in a good spot, or, like, what’s remaining?
144 00:11:40.040 ⇒ 00:11:44.170 Demilade Agboola: I mean, I have a decent idea of what the…
145 00:11:44.580 ⇒ 00:11:54.780 Demilade Agboola: the staging models and, like, int models look like. It’s just finally, like, the final models of how we would want to, like, dissect it.
146 00:11:55.090 ⇒ 00:11:57.090 Demilade Agboola: For, like, dashboards and stuff.
147 00:11:58.150 ⇒ 00:12:06.039 Uttam Kumaran: Okay, then I’m gonna put Wednesday, I’m just… I’m gonna talk to their team, so even if you can… do you mind even creating, like, a…
148 00:12:07.210 ⇒ 00:12:09.380 Uttam Kumaran: a draft PR?
149 00:12:09.870 ⇒ 00:12:11.670 Demilade Agboola: Okay. Because I want to show them…
150 00:12:11.670 ⇒ 00:12:12.520 Uttam Kumaran: like…
151 00:12:12.780 ⇒ 00:12:17.650 Uttam Kumaran: they’re asking about where we’re gonna host stuff, and so I’m getting into some good conversations with them. I just wanna, like.
152 00:12:18.040 ⇒ 00:12:20.089 Uttam Kumaran: Show them all the stuff we’re doing, and then…
153 00:12:20.740 ⇒ 00:12:23.399 Uttam Kumaran: Yeah, just, like, have them… have as much…
154 00:12:23.550 ⇒ 00:12:28.400 Uttam Kumaran: stuff for them to talk about, because I’m not getting much FaceTime with them, so… on the engineering side.
155 00:12:28.950 ⇒ 00:12:30.109 Demilade Agboola: Okay, gotcha.
156 00:12:30.470 ⇒ 00:12:31.020 Uttam Kumaran: Okay.
157 00:12:32.140 ⇒ 00:12:44.960 Uttam Kumaran: Great. Cool, so this one, I would say… this is done, this is…
158 00:12:45.230 ⇒ 00:12:48.520 Uttam Kumaran: Well, I guess I’ll send an update… we’ll send an update today.
159 00:12:54.210 ⇒ 00:12:57.989 Uttam Kumaran: both of these, Amber, are, like, in review.
160 00:13:03.940 ⇒ 00:13:10.530 Amber Lin: Yeah, the first one’s what Robert reviewed this morning, and what we’re gonna send a message about. The second one…
161 00:13:14.590 ⇒ 00:13:25.840 Amber Lin: Don’t… oh, sorry. Macro trends on email conversions. Can you move that… Are these, like, the same thing? I moved the other one to internal review. That one, we don’t have conversion rates.
162 00:13:26.730 ⇒ 00:13:27.520 Amber Lin: Sorry, not…
163 00:13:27.520 ⇒ 00:13:27.909 Uttam Kumaran: That’s one.
164 00:13:27.910 ⇒ 00:13:30.129 Amber Lin: They’re all still blocked, I believe.
165 00:13:30.250 ⇒ 00:13:33.969 Amber Lin: Because they have… we don’t have the data yet.
166 00:13:34.690 ⇒ 00:13:35.270 Uttam Kumaran: Okay.
167 00:13:42.500 ⇒ 00:13:44.269 Uttam Kumaran: How do I go to labels?
168 00:13:51.900 ⇒ 00:13:56.890 Uttam Kumaran: Okay. Rico, we should come up with some type of… operational label.
169 00:13:57.290 ⇒ 00:13:58.849 Uttam Kumaran: That is, like, blocked.
170 00:13:59.530 ⇒ 00:14:00.550 Uttam Kumaran: Reason.
171 00:14:01.300 ⇒ 00:14:03.370 Uttam Kumaran: But, okay.
172 00:14:04.840 ⇒ 00:14:13.769 Uttam Kumaran: Okay, and then we already… I guess I’ll follow up on this request backfill data, but…
173 00:14:14.720 ⇒ 00:14:16.860 Uttam Kumaran: That’s done, in terms of demolade.
174 00:14:17.130 ⇒ 00:14:34.389 Uttam Kumaran: Okay, so yeah, I think this week is pretty clear, so yeah, I think, Amber, as soon as you’re able to get me that, it’ll start to kick stuff off for this week. But there’s a lot of, there’s a lot of, data info work that I’ll be pushing forward this week, so I’ll start to ticket that out once they confirm our spike, basically.
175 00:14:34.480 ⇒ 00:14:36.469 Amber Lin: But that was a big win last week.
176 00:14:36.620 ⇒ 00:14:41.270 Uttam Kumaran: Okay, cool, let’s talk about, eden?
177 00:14:44.560 ⇒ 00:14:53.210 Uttam Kumaran: I know, Henry’s off, and Awashia’s off, so I guess for Zoran and Demolade, let me know, like, what the plan is for this week.
178 00:14:54.760 ⇒ 00:15:02.880 Zoran Selinger: I mean, first thing, we… we have to finish this, NordBeam slash attribution slash…
179 00:15:03.040 ⇒ 00:15:06.929 Zoran Selinger: But I think those two are… or we…
180 00:15:07.340 ⇒ 00:15:10.160 Zoran Selinger: We do this completely by ourselves.
181 00:15:11.300 ⇒ 00:15:12.060 Uttam Kumaran: Okay.
182 00:15:12.290 ⇒ 00:15:12.890 Zoran Selinger: No.
183 00:15:13.520 ⇒ 00:15:27.119 Zoran Selinger: The problem is we… our… our edge really, and I made it clear today, finally, what we are saving with our edge, and that is session start attributable data.
184 00:15:27.150 ⇒ 00:15:37.030 Zoran Selinger: This is a session start data. This is not click data or page view data, this is a session start event that has, you know, marketing parameters attributed.
185 00:15:37.200 ⇒ 00:15:45.029 Zoran Selinger: If we find a tool that can ingest that, which is… I don’t think it’s none of them, I think it’s none of them.
186 00:15:45.370 ⇒ 00:15:47.769 Zoran Selinger: Then that would be a clear winner.
187 00:15:48.380 ⇒ 00:15:53.270 Zoran Selinger: If we have to have an attribution tool,
188 00:15:54.680 ⇒ 00:15:59.990 Zoran Selinger: maybe it’s gonna be one of those two, NordBIM or the… or the Attribution app.
189 00:16:02.220 ⇒ 00:16:02.860 Uttam Kumaran: Okay.
190 00:16:03.390 ⇒ 00:16:09.480 Zoran Selinger: Yeah, but I think the third option of us doing it ourselves is still on the table, I think.
191 00:16:09.910 ⇒ 00:16:11.610 Zoran Selinger: Okay. Yeah.
192 00:16:12.900 ⇒ 00:16:21.709 Zoran Selinger: So that’s… we should… we should do that. We have two catch-ups. We have catch-ups with… with both, I think, Nord Women and, Attribution App.
193 00:16:22.220 ⇒ 00:16:30.539 Zoran Selinger: That’s the first thing. I’m also… we have to finally, do this, catalyst attribution.
194 00:16:31.050 ⇒ 00:16:32.180 Zoran Selinger: As well.
195 00:16:32.180 ⇒ 00:16:32.910 Uttam Kumaran: Okay.
196 00:16:32.910 ⇒ 00:16:35.790 Zoran Selinger: The… none…
197 00:16:35.990 ⇒ 00:16:45.879 Zoran Selinger: a very short or handy, they’re not available today, so I can’t resolve that, but I’m… The reason why I was… I was late, I was running an idea by… by Ryan.
198 00:16:46.170 ⇒ 00:16:46.490 Uttam Kumaran: Okay.
199 00:16:46.490 ⇒ 00:16:54.430 Zoran Selinger: I want to do this. Basically, we wouldn’t have a big problem if we can fire JTM on the thank you page.
200 00:16:54.790 ⇒ 00:16:59.489 Zoran Selinger: But we are firing our edge function on the thank you page, so I want to use that.
201 00:17:00.050 ⇒ 00:17:00.680 Uttam Kumaran: Okay, okay.
202 00:17:00.680 ⇒ 00:17:06.429 Zoran Selinger: So maybe I’m… we’re going to be able to use that. Then we are… that would be so good.
203 00:17:07.170 ⇒ 00:17:08.309 Zoran Selinger: Then we are…
204 00:17:08.470 ⇒ 00:17:23.180 Zoran Selinger: not dependent on the client side at all. We are running the solution fully, fully through the edge, which is a very cool setup, if we can get it going. I’m trying to confirm what can we gather from the thank you page right now. So.
205 00:17:23.180 ⇒ 00:17:23.910 Uttam Kumaran: Okay.
206 00:17:24.150 ⇒ 00:17:28.739 Zoran Selinger: It might be really cool if we can do this, so… Working on that this week.
207 00:17:30.050 ⇒ 00:17:33.400 Uttam Kumaran: Okay, so then I’m going… what I’m gonna do is I’m gonna close…
208 00:17:34.060 ⇒ 00:17:36.670 Uttam Kumaran: Can I close this out and just create a new one?
209 00:17:36.880 ⇒ 00:17:37.580 Zoran Selinger: Sure.
210 00:17:38.600 ⇒ 00:17:39.120 Uttam Kumaran: Okay.
211 00:17:40.390 ⇒ 00:17:43.379 Uttam Kumaran: So… I guess I wanna s…
212 00:17:43.500 ⇒ 00:17:48.640 Uttam Kumaran: can I break up the prob into two things? Like, we have this Northbeam decision.
213 00:17:48.880 ⇒ 00:17:51.140 Uttam Kumaran: And, like, when is this meet- when is this meeting?
214 00:17:52.190 ⇒ 00:17:54.590 Zoran Selinger: One is, I think, tomorrow.
215 00:17:55.730 ⇒ 00:18:05.009 Zoran Selinger: That’s with, with Robert in it as well. Yeah, we have a… we have a meeting with Attribution App, tomorrow. Robert is gonna be there as well.
216 00:18:05.160 ⇒ 00:18:08.850 Zoran Selinger: And… I haven’t.
217 00:18:12.530 ⇒ 00:18:16.040 Zoran Selinger: I thought we’d have a Norbim as well this week.
218 00:18:16.670 ⇒ 00:18:19.310 Uttam Kumaran: I’m talking to them on Thursday.
219 00:18:19.870 ⇒ 00:18:21.370 Zoran Selinger: Okay, cool.
220 00:18:23.140 ⇒ 00:18:34.819 Uttam Kumaran: But… but I’m not, like… I guess I wasn’t gonna push anything specific on Eden. Like, what do you need… do you need me to push anything specific on Eden? Because I thought they’re already using Northbeam, and there’s, like.
221 00:18:36.220 ⇒ 00:18:49.929 Zoran Selinger: Yes, they are… I would love to see, Abdul, I would love to confirm, so from everything we could see, they do not have a way for us to push this session start data.
222 00:18:50.320 ⇒ 00:18:51.740 Zoran Selinger: into their system.
223 00:18:51.990 ⇒ 00:18:58.219 Zoran Selinger: This is fully, like, the session, sessionization and… and attribution of sessions.
224 00:18:58.280 ⇒ 00:19:13.539 Zoran Selinger: fully goes through the pixel. So, maybe there’s something undocumented that we could use, or something that we don’t understand from the documentation, and if we can ask that question, that would be good. That can happen over an email, that’s fine.
225 00:19:14.870 ⇒ 00:19:16.980 Uttam Kumaran: Okay. Okay, yeah, I can ask them.
226 00:19:17.250 ⇒ 00:19:18.550 Zoran Selinger: Okay, cool.
227 00:19:23.850 ⇒ 00:19:32.740 Uttam Kumaran: Okay, and then, so that’s North Beam, and then, yes, there’s… there’s continued work on, like, Catalyst, right?
228 00:19:32.740 ⇒ 00:19:33.460 Zoran Selinger: Yeah.
229 00:19:33.460 ⇒ 00:19:41.699 Uttam Kumaran: Unfortunately. I thought the latest logic change is gonna make it simpler for us.
230 00:19:43.280 ⇒ 00:19:47.630 Zoran Selinger: We are… we are missing another piece,
231 00:19:48.790 ⇒ 00:19:56.839 Zoran Selinger: that, we just have to investigate. Just… neither Henry or Weish are here, so I just couldn’t… couldn’t work on it today.
232 00:19:56.840 ⇒ 00:20:02.420 Uttam Kumaran: Okay, and then, like, what… so, like, we’re miss… we’re… what we’re doing is we’re missing… like…
233 00:20:03.460 ⇒ 00:20:05.760 Uttam Kumaran: Pixel Fire, like, what are we missing?
234 00:20:07.860 ⇒ 00:20:16.310 Zoran Selinger: we have two criterias for, for crediting them. One is, one is, the URL.
235 00:20:16.740 ⇒ 00:20:17.690 Zoran Selinger: Oh…
236 00:20:17.930 ⇒ 00:20:26.590 Zoran Selinger: One is the offer URL from Catalis, the other one is a query parameter. We can only discern, the UTMs.
237 00:20:28.570 ⇒ 00:20:32.299 Zoran Selinger: From our, from the order completed table.
238 00:20:32.660 ⇒ 00:20:50.010 Zoran Selinger: Which is not getting us completely there with the logic, so we need to figure that out. This is why I’m researching this… another table from the edge that we can start saving, which would be basically thank you page visits.
239 00:20:50.590 ⇒ 00:20:55.970 Zoran Selinger: And then we could cross-reference with our original table, with session start tables.
240 00:20:56.120 ⇒ 00:21:08.120 Zoran Selinger: It’s just important that we can, when someone visits a thank you page, I can confirm that this is either person coming from the Catalyst offer.
241 00:21:08.290 ⇒ 00:21:21.580 Zoran Selinger: or it has a catalyst query parameter in the URL. If I can do that, then we don’t need the client side at all, basically, to credit Catalyst correctly.
242 00:21:21.900 ⇒ 00:21:24.840 Zoran Selinger: We just… we just use those two tables.
243 00:21:25.060 ⇒ 00:21:26.500 Uttam Kumaran: Okay. From the edge.
244 00:21:27.140 ⇒ 00:21:32.230 Zoran Selinger: So, this might be a solution that, that just happens
245 00:21:32.420 ⇒ 00:21:46.780 Zoran Selinger: with a little bit of tweaking from the edge, or maybe we are going to join, join, still continue to join, both the edge raw data table with segment tables.
246 00:21:47.090 ⇒ 00:21:47.710 Uttam Kumaran: Okay.
247 00:21:47.890 ⇒ 00:21:48.490 Zoran Selinger: I am.
248 00:21:50.340 ⇒ 00:21:56.299 Uttam Kumaran: And then, yeah, I guess for me and you, dude, when can we meet? Do you want to meet tomorrow to sort of talk through a roadmap?
249 00:21:57.680 ⇒ 00:22:02.120 Uttam Kumaran: like, on general MarTech stuff?
250 00:22:03.210 ⇒ 00:22:04.290 Zoran Selinger: Oh, sure.
251 00:22:06.760 ⇒ 00:22:08.700 Uttam Kumaran: Maybe sometime in the morning, we can meet.
252 00:22:09.110 ⇒ 00:22:10.790 Zoran Selinger: Yeah, let’s do that.
253 00:22:11.000 ⇒ 00:22:11.820 Uttam Kumaran: Okay.
254 00:22:19.510 ⇒ 00:22:22.590 Uttam Kumaran: Yeah, I know this… all this shit is still going on, but…
255 00:22:22.920 ⇒ 00:22:31.129 Uttam Kumaran: you know, my goal is to make sure that, like, we still can communicate, because think about it from the exec’s perspective, I need to give them something else to chew on.
256 00:22:31.550 ⇒ 00:22:39.949 Uttam Kumaran: So, this week, I’m going to be meeting with you, and then I’m gonna also be talking to Robert about, like, what are other opportunistic analysis we want to do for Eden, so…
257 00:22:40.360 ⇒ 00:22:40.890 Zoran Selinger: Right.
258 00:22:40.890 ⇒ 00:22:42.650 Uttam Kumaran: You know, that’s our job, is to sh…
259 00:22:43.250 ⇒ 00:22:47.470 Uttam Kumaran: make sure at least we are showing that we’re trying to do both. Yeah. Okay.
260 00:22:47.470 ⇒ 00:22:48.110 Zoran Selinger: Okay.
261 00:22:48.110 ⇒ 00:22:52.320 Uttam Kumaran: And then hype is me, in a way, so I’ll chat with him. ABC, we talked about…
262 00:22:52.590 ⇒ 00:22:59.740 Uttam Kumaran: Remo, Spine, Urban Stems, I think…
263 00:22:59.920 ⇒ 00:23:07.310 Uttam Kumaran: Amor, maybe we move the planning a little bit, but I do have some tickets that need to get moved into Sprint.
264 00:23:07.310 ⇒ 00:23:11.930 Amber Lin: Okay, I’ll move that meeting later. What’s a good time?
265 00:23:12.670 ⇒ 00:23:16.379 Uttam Kumaran: Yeah, maybe we can do this afternoon sometime, like, I can…
266 00:23:16.380 ⇒ 00:23:18.900 Amber Lin: You are completely blocked.
267 00:23:18.900 ⇒ 00:23:22.150 Uttam Kumaran: Yeah, I can… I can leave the go-to-market planning meeting.
268 00:23:22.150 ⇒ 00:23:24.659 Amber Lin: Okay, okay, okay, sounds good.
269 00:23:24.660 ⇒ 00:23:28.459 Uttam Kumaran: So if you do… if you do, like, sometime after 2.30, I can do that, yeah.
270 00:23:28.460 ⇒ 00:23:29.319 Amber Lin: Okay.
271 00:23:29.990 ⇒ 00:23:32.730 Uttam Kumaran: Cool.
272 00:23:33.470 ⇒ 00:23:36.219 Uttam Kumaran: Okay, great. I think,
273 00:23:37.330 ⇒ 00:23:43.149 Uttam Kumaran: that’s it. I’ll… we’ll talk today in… we’ll talk today in delivery about new clients starting.
274 00:23:43.170 ⇒ 00:24:00.440 Uttam Kumaran: We have this Monday meeting today. I know for folks, if you’re, like, for Zora, and if you’re working on urgent needs and stuff, don’t worry if you don’t want to attend. But I’m just gonna jump to kind of plan a couple things for that, and then that should be good. Some interesting stuff that I’ll present on today, so…
275 00:24:01.650 ⇒ 00:24:05.639 Uttam Kumaran: And yeah, Slack me if you need anything,
276 00:24:05.790 ⇒ 00:24:13.760 Uttam Kumaran: And the AI team, you guys watched how I use the stand-up bots, hopefully there’s some learnings there. But I have some ideas now after using it, so I’ll send some slacks.
277 00:24:15.280 ⇒ 00:24:16.240 Uttam Kumaran: Okay.
278 00:24:16.710 ⇒ 00:24:17.779 Uttam Kumaran: Thanks, everyone.
279 00:24:18.670 ⇒ 00:24:19.199 Zoran Selinger: Thank you.
280 00:24:19.200 ⇒ 00:24:19.810 Amber Lin: Okay, thanks.
281 00:24:19.810 ⇒ 00:24:20.440 Demilade Agboola: Okay.