Meeting Title: Insomnia Tracker Final Polish Date: 2025-12-10 Meeting participants: Amber Lin, Sezim Zhenishbekova


WEBVTT

1 00:00:37.350 00:00:39.439 Sezim Zhenishbekova: Hey, Amber, how are you?

2 00:00:40.050 00:00:41.100 Amber Lin: Hi there!

3 00:00:46.400 00:00:47.929 Sezim Zhenishbekova: Thanks, good morning.

4 00:00:47.930 00:00:53.919 Amber Lin: Would you send me the link to the tracker, and then we can go through it together.

5 00:00:54.260 00:00:54.900 Sezim Zhenishbekova: Yes.

6 00:00:55.690 00:01:04.700 Amber Lin: Mostly just aesthetic changes. I think Robert’s okay with how… I know you guys made another version, so… just want to polish it off so the stakeholders.

7 00:01:04.700 00:01:05.570 Sezim Zhenishbekova: Yes.

8 00:01:06.250 00:01:15.950 Sezim Zhenishbekova: The thing is that I was backfilling the data, and every time I backfill it, my code, my formulas are crashing, so I’m trying to debug it, what’s happening.

9 00:01:16.550 00:01:20.810 Sezim Zhenishbekova: But so far, it’s, yeah, I’m backfilling for December right now.

10 00:01:21.940 00:01:22.990 Sezim Zhenishbekova: Awesome.

11 00:01:24.060 00:01:25.110 Sezim Zhenishbekova: She doesn’t.

12 00:01:26.360 00:01:27.170 Sezim Zhenishbekova: Sorry.

13 00:02:01.880 00:02:03.569 Amber Lin: Oh, I am in now.

14 00:02:03.980 00:02:06.779 Amber Lin: What’s the name of the tab I should go to?

15 00:02:19.700 00:02:21.370 Amber Lin: Oh, you’re on mute.

16 00:02:22.880 00:02:26.090 Sezim Zhenishbekova: Oh, oops, it’s on the daily summary sheet.

17 00:02:26.890 00:02:30.819 Sezim Zhenishbekova: And yesterday I had a call with Robert where he…

18 00:02:31.170 00:02:38.699 Sezim Zhenishbekova: set how I should, like, design it and make it similar to Insomnia. So, after I backfill all the data, I’m gonna do that.

19 00:02:42.010 00:02:42.830 Sezim Zhenishbekova: Awesome.

20 00:02:42.940 00:02:43.650 Sezim Zhenishbekova: Okay.

21 00:02:44.890 00:02:46.370 Sezim Zhenishbekova: Do you need any…

22 00:02:51.900 00:02:56.089 Sezim Zhenishbekova: Our new extra calculation, so we just wanted to change the…

23 00:02:56.550 00:03:03.060 Amber Lin: Oh, no, I’m just looking at the formatting and presentation. I’ll leave all the content to you.

24 00:03:03.420 00:03:04.340 Sezim Zhenishbekova: Oh, okay.

25 00:03:04.340 00:03:04.870 Amber Lin: Yeah.

26 00:03:05.840 00:03:06.740 Amber Lin: Mmm…

27 00:04:53.960 00:04:57.539 Sezim Zhenishbekova: If you could share the screen, I can also…

28 00:04:57.710 00:05:01.020 Sezim Zhenishbekova: Explain why we are going through it, if possible.

29 00:05:01.020 00:05:01.590 Amber Lin: Eric.

30 00:05:01.700 00:05:06.170 Amber Lin: I’m mostly looking at how they formatted before.

31 00:05:06.230 00:05:11.240 Sezim Zhenishbekova: Shadings here, if they have… if they use lines or colors.

32 00:05:12.540 00:05:22.630 Amber Lin: And then, let’s see… Then for this one, they don’t really have… We don’t use lines between…

33 00:05:24.170 00:05:29.130 Amber Lin: I think we could… Let’s see, on the daily summary slide…

34 00:05:30.530 00:05:34.649 Amber Lin: So, how would they… how would they usually navigate this?

35 00:05:35.830 00:05:46.220 Sezim Zhenishbekova: So, basically, they will go to the date that’s today. For example, I’m filling out the December date right now. It can go back to November 30th, for instance.

36 00:05:46.540 00:05:52.660 Sezim Zhenishbekova: And then, start with… this is the kidney data that we have.

37 00:05:52.880 00:05:56.620 Amber Lin: That explains the scorecard, the differences…

38 00:05:56.670 00:06:05.700 Sezim Zhenishbekova: Negatives, and then starting from paid media is work done between each ad platform, where we get the numbers.

39 00:06:06.250 00:06:07.710 Amber Lin: Mmm, I see.

40 00:06:07.710 00:06:19.379 Sezim Zhenishbekova: And then, like, instead of… if you don’t want to go through, like, Google or Meta, you can just go directly to the totals of the paid media that has summed up Google and Meta in one.

41 00:06:20.330 00:06:27.679 Sezim Zhenishbekova: Same goes to a promotional pack as well. There are, like, 5 promos, and total just sums everything up.

42 00:06:28.050 00:06:29.809 Sezim Zhenishbekova: Gives me a great result.

43 00:06:33.050 00:06:33.760 Sezim Zhenishbekova: Yeah.

44 00:06:34.330 00:06:35.630 Amber Lin: Gotcha.

45 00:06:35.630 00:06:38.200 Sezim Zhenishbekova: Everything that was in the bottom, I lifted up.

46 00:06:38.570 00:06:39.680 Sezim Zhenishbekova: Should claim.

47 00:06:39.960 00:06:42.329 Amber Lin: From the old version, I meant.

48 00:06:43.210 00:06:50.920 Amber Lin: Okay. When you say left it out, do you mean…

49 00:06:51.370 00:06:57.239 Sezim Zhenishbekova: For example, down… they are, like, social… that one is in the upside, yes.

50 00:06:57.600 00:06:58.320 Amber Lin: Okay.

51 00:06:59.140 00:07:05.760 Sezim Zhenishbekova: That one is… we have it, it’s empty. We have, like, scorecard totals on the upper side of the sheet.

52 00:07:05.760 00:07:07.130 Amber Lin: Okay.

53 00:07:07.750 00:07:09.500 Amber Lin: What did you say we left out?

54 00:07:10.510 00:07:16.220 Sezim Zhenishbekova: So, Florian, as of now, social followers gained, we don’t have anything there.

55 00:07:16.590 00:07:17.800 Amber Lin: Gotcha, okay.

56 00:07:18.600 00:07:21.110 Amber Lin: Mmm… Hmm.

57 00:07:22.980 00:07:27.540 Amber Lin: Is there a way that these things could be either… either…

58 00:07:27.540 00:07:45.810 Sezim Zhenishbekova: Yes, so basically, right now, the formula was tracking, like, that I wrote on a daily basis, but then I started going into the files, and it turns out the revenue comparison goes to the monthly comparison.

59 00:07:46.840 00:07:58.899 Sezim Zhenishbekova: That changes the whole logic, so I created an additional row and put it up in there so that it can incorporate. But now I need to fill in another field on the scorecard section.

60 00:07:59.650 00:08:02.240 Sezim Zhenishbekova: So, yeah, but percentages will be available.

61 00:08:05.520 00:08:06.410 Amber Lin: Huh? Sorry.

62 00:08:07.650 00:08:17.580 Sezim Zhenishbekova: What was the last sentence you said? But yeah, the percentages of revenue will be available, I’m just filling in, and then I realized after 25th.

63 00:08:17.830 00:08:23.279 Sezim Zhenishbekova: In November, we don’t really have a lot of data, there’s a lot of missing pieces on the scorecard.

64 00:08:23.700 00:08:24.450 Sezim Zhenishbekova: self.

65 00:08:24.940 00:08:27.670 Sezim Zhenishbekova: So that’s why there might be this…

66 00:08:27.840 00:08:33.970 Sezim Zhenishbekova: errors, and because of this visual representation, it seems empty, like, it’s actually, like…

67 00:08:34.100 00:08:36.200 Sezim Zhenishbekova: Has incorporated a lot of stuff.

68 00:08:36.510 00:08:37.090 Amber Lin: Okay.

69 00:08:37.360 00:08:38.390 Sezim Zhenishbekova: I can see.

70 00:08:39.010 00:08:43.849 Amber Lin: How can we expand the first column? It is not moving for me.

71 00:08:47.800 00:08:48.830 Amber Lin: Oh, there we go.

72 00:09:23.810 00:09:30.240 Amber Lin: I will do some… Feel free to keep going, I’ll just do some formatting changes, and I’ll ask you…

73 00:09:30.780 00:09:31.700 Amber Lin: It comes up.

74 00:09:31.960 00:09:34.020 Sezim Zhenishbekova: Okay, sounds good.

75 00:09:34.360 00:09:53.680 Sezim Zhenishbekova: So, but once… by 2, I think, I will fill in all the data after my meetings, and then I’ll just pin you to a place for free. But yeah, I will… I will go, like, edit, re-edit this time, because I’m doing QAs. I did QA yesterday, and today I’m doing another QA, and there is, again.

76 00:09:53.680 00:09:54.900 Sezim Zhenishbekova: I’ll send you into formula.

77 00:09:54.900 00:09:56.930 Sezim Zhenishbekova: I haven’t seen it, so I

78 00:09:57.250 00:10:00.289 Sezim Zhenishbekova: Because it’s a big dataset, it’s taking me time to…

79 00:10:00.290 00:10:02.020 Amber Lin: I see. See the dependencies.

80 00:10:02.520 00:10:07.739 Amber Lin: Sounds good. I just wanted to be ready before Robert’s called, but any time before that.

81 00:10:07.740 00:10:12.719 Sezim Zhenishbekova: Also, I wanted to show you the other pages I didn’t let you know.

82 00:10:13.450 00:10:17.380 Sezim Zhenishbekova: Could you please share your screen and show me the dynamics?

83 00:10:19.130 00:10:30.419 Sezim Zhenishbekova: So, if you go down, like, daily summary is a regular list that people fill it out. But other than that, we will have our weekly summaries.

84 00:10:31.460 00:10:41.339 Sezim Zhenishbekova: weekly summaries that breaks down by week every promotion’s values. Right now, it’s loading, because I’m changing the values. Then there is weekly mix.

85 00:10:41.880 00:10:43.709 Sezim Zhenishbekova: The weekly mix, that…

86 00:10:44.640 00:10:54.409 Sezim Zhenishbekova: Right there, it shows, like, breakdown between the every revenues over time, and then the executive summary, other than,

87 00:10:56.250 00:11:00.289 Sezim Zhenishbekova: Quarterly summary, and then another one is executive summary.

88 00:11:04.780 00:11:12.229 Sezim Zhenishbekova: This will give the overall vision of what’s happening right now, based on the selected week that you will be choosing.

89 00:11:13.360 00:11:20.420 Sezim Zhenishbekova: Yeah. But, once I finish today, like, re-editing and meeting with Robert, I will record alone, so…

90 00:11:20.690 00:11:21.630 Amber Lin: Gotcha, okay.

91 00:11:21.630 00:11:23.280 Sezim Zhenishbekova: and simplify.

92 00:11:23.280 00:11:26.399 Amber Lin: Sounds good. I’ll just touch the formatting parts.

93 00:11:26.450 00:11:28.710 Sezim Zhenishbekova: Perfect.

94 00:11:28.850 00:11:32.640 Amber Lin: Yeah, let me know once you’ve filled in the data so I can take another check.

95 00:11:32.820 00:11:36.290 Sezim Zhenishbekova: Okay, sounds good. Thank you, Amber. See you.

96 00:11:36.290 00:11:37.030 Amber Lin: Right.