Meeting Title: Insomnia Cookies Sync Date: 2025-09-11 Meeting participants: Amber Lin, Shreya Chowdhury, Justin Breshears
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1 00:00:15.910 ⇒ 00:00:17.370 Amber Lin: Hello!
2 00:00:17.610 ⇒ 00:00:19.519 Shreya Chowdhury: Hey, how’s it going?
3 00:00:19.830 ⇒ 00:00:22.280 Amber Lin: Wow, it’s been so long since I last saw you.
4 00:00:24.210 ⇒ 00:00:26.200 Shreya Chowdhury: Oh, that’s funny.
5 00:00:26.200 ⇒ 00:00:27.970 Amber Lin: I made a…
6 00:00:28.400 ⇒ 00:00:47.050 Amber Lin: project, and then I… Hi, Justin! You know, Justin use the transcripts… transcript that you had with Robert. We made a, roadmap, and I just want to confirm with you, especially the most recent tickets, that the point estimates are accurate.
7 00:00:47.530 ⇒ 00:00:53.670 Shreya Chowdhury: Yeah, we can go through them. I think the main one that we should look at for right now is probably,
8 00:00:54.410 ⇒ 00:01:06.030 Shreya Chowdhury: one of the analysis one, like, we split up some of the business questions into ad hoc analyses, so I’m gonna work on them one at a time.
9 00:01:06.220 ⇒ 00:01:12.659 Amber Lin: Hmm, let’s see, okay. Here is the document that we made.
10 00:01:12.920 ⇒ 00:01:16.439 Amber Lin: Yeah. Does this make sense? A routine…
11 00:01:17.010 ⇒ 00:01:22.930 Amber Lin: Campaign analysis, and then ad hoc promo measurement, does… does these make sense?
12 00:01:31.250 ⇒ 00:01:39.370 Shreya Chowdhury: Yeah, so the first… the first one, the routine campaign analysis makes sense. The second one,
13 00:01:41.690 ⇒ 00:01:47.220 Shreya Chowdhury: I’m gonna check with Robert on the second one, that one I’m not too sure about.
14 00:01:47.220 ⇒ 00:01:48.549 Amber Lin: So we’re starting up here, right?
15 00:01:48.550 ⇒ 00:01:51.760 Shreya Chowdhury: Yeah, that’s the first one. That one… that one makes sense.
16 00:01:51.760 ⇒ 00:02:05.709 Amber Lin: Okay, let me go here, then. So, I just want to make sure that these tickets for the first milestone have the correct estimates. So, I think we’re starting off with
17 00:02:07.220 ⇒ 00:02:10.849 Amber Lin: The… looking at the historical campaigns, right?
18 00:02:10.850 ⇒ 00:02:11.620 Shreya Chowdhury: Yeah.
19 00:02:11.620 ⇒ 00:02:17.830 Amber Lin: Okay, and how long would that one take? Is it about 6 hours? Is it gonna be less? Is it gonna be more?
20 00:02:17.830 ⇒ 00:02:25.960 Shreya Chowdhury: I want to overestimate and give myself 10 here, because some of the data
21 00:02:26.380 ⇒ 00:02:36.510 Shreya Chowdhury: I have to do, like, a little bit of, like, stitching and pulling from different sources, so there’s a little bit of pre-work there. So, I would say let’s give it 10.
22 00:02:36.660 ⇒ 00:02:37.430 Amber Lin: Okay.
23 00:02:37.430 ⇒ 00:02:37.940 Shreya Chowdhury: Yeah.
24 00:02:37.940 ⇒ 00:02:43.750 Amber Lin: So, I will… I said… so I just said…
25 00:02:44.470 ⇒ 00:02:47.539 Amber Lin: 5 points, and I… let me edit this.
26 00:02:47.540 ⇒ 00:02:48.120 Shreya Chowdhury: Yeah.
27 00:02:48.120 ⇒ 00:02:51.599 Amber Lin: And when do you think you will get that, John?
28 00:02:51.600 ⇒ 00:02:54.700 Shreya Chowdhury: Yeah, so this is what I’m trying to work on today.
29 00:02:55.230 ⇒ 00:03:02.170 Shreya Chowdhury: I’ll probably have, like, a better update. I’m, like, doing a little bit of context switching, to have updates, because I’m.
30 00:03:02.170 ⇒ 00:03:02.540 Amber Lin: Yeah.
31 00:03:02.540 ⇒ 00:03:08.029 Shreya Chowdhury: working on something for this and Ellie in default, but I think I’ll have a better idea tomorrow
32 00:03:08.100 ⇒ 00:03:25.629 Shreya Chowdhury: But yeah, the first one, I think, will take, like, 10-ish hours, like, and then after that, like, the drafting recommendations and comparing year-over-year replicated campaigns, I think all of those will probably be, like, 6… 6 hours or less.
33 00:03:25.690 ⇒ 00:03:30.240 Shreya Chowdhury: Year-over-year performance is probably, like, 2… .
34 00:03:31.740 ⇒ 00:03:32.899 Amber Lin: 2 hours?
35 00:03:33.740 ⇒ 00:03:39.550 Shreya Chowdhury: Yeah, well, yeah, because I think it’s, like, 8 hours total, but the first, like, part, if,
36 00:03:39.840 ⇒ 00:03:45.889 Shreya Chowdhury: I think you have the one where it’s… yeah, once you do the inventory of historical campaigns, I think the recommendation part should be, like.
37 00:03:46.260 ⇒ 00:03:47.969 Shreya Chowdhury: Less than… yeah.
38 00:03:48.190 ⇒ 00:03:49.380 Amber Lin: Hmm, okay.
39 00:03:49.500 ⇒ 00:03:57.820 Amber Lin: And then, the weekly insight readout template for the CMO. Is that… are we doing that?
40 00:04:01.500 ⇒ 00:04:15.779 Shreya Chowdhury: Yes, I think Robert’s mostly working on this one, so this one I would send to him to get… like, yeah, you can put both of us on it, because I was gonna take a look at the slide deck, and review and go over it, but I think this one…
41 00:04:15.950 ⇒ 00:04:18.089 Shreya Chowdhury: It’s mostly him.
42 00:04:18.279 ⇒ 00:04:23.439 Amber Lin: Okay, I’ll put it on him for now, and then when he sees it, he’ll be like, no, I’m not doing it, so…
43 00:04:23.440 ⇒ 00:04:23.800 Shreya Chowdhury: appear.
44 00:04:23.800 ⇒ 00:04:24.809 Amber Lin: Becky says so.
45 00:04:24.810 ⇒ 00:04:30.120 Shreya Chowdhury: Yeah, I’m happy to take it on, I just probably won’t get to it until I finish, the…
46 00:04:30.330 ⇒ 00:04:31.440 Shreya Chowdhury: the other part.
47 00:04:32.180 ⇒ 00:04:35.029 Amber Lin: Sounds good. And then the last validation…
48 00:04:35.420 ⇒ 00:04:38.370 Amber Lin: How long do you think that will take?
49 00:04:40.020 ⇒ 00:04:43.260 Shreya Chowdhury: This is another one to ask Robert about.
50 00:04:43.260 ⇒ 00:04:44.360 Amber Lin: Okay.
51 00:04:44.360 ⇒ 00:04:44.970 Shreya Chowdhury: Yeah.
52 00:04:45.440 ⇒ 00:04:47.470 Shreya Chowdhury: Actually, I can probably take the…
53 00:04:47.640 ⇒ 00:04:59.050 Shreya Chowdhury: You can probably put both of us on the slide deck one, because that one, I don’t think either of us are doing the entire thing. So for the slide deck, yeah, probably have both of us on it. Once I do the…
54 00:04:59.050 ⇒ 00:05:02.270 Amber Lin: I have both of you on there, but I will…
55 00:05:02.270 ⇒ 00:05:02.820 Shreya Chowdhury: Okay.
56 00:05:02.820 ⇒ 00:05:06.880 Amber Lin: I’ll put you as the primary owner, and then you can always consult Robert.
57 00:05:06.880 ⇒ 00:05:08.399 Shreya Chowdhury: Okay, so yeah, sounds good.
58 00:05:08.980 ⇒ 00:05:15.639 Amber Lin: Sounds good. And then for the last one, I think I’ll also do, like, maximum 2 hours-ish?
59 00:05:16.510 ⇒ 00:05:17.740 Shreya Chowdhury: Yeah…
60 00:05:18.460 ⇒ 00:05:19.200 Amber Lin: Okay.
61 00:05:24.820 ⇒ 00:05:33.030 Amber Lin: Okay, and then I know you’re starting with this one, so is that something that you think is reasonable by next Monday, next Wednesday?
62 00:05:33.030 ⇒ 00:05:35.170 Shreya Chowdhury: Yeah, by next Monday, I would say.
63 00:05:36.020 ⇒ 00:05:41.339 Amber Lin: Okay… And then these, I think, will be next week.
64 00:05:41.340 ⇒ 00:05:41.710 Shreya Chowdhury: Yeah.
65 00:05:41.710 ⇒ 00:05:44.269 Amber Lin: I’m, like, I’ll put…
66 00:05:44.270 ⇒ 00:05:55.089 Shreya Chowdhury: I’d put Wednesday, probably, because I assume there will be stuff for other clients that pops up, but I think the rest… yeah, it’s probably just a total of, like, two days’ work, probably.
67 00:05:55.620 ⇒ 00:05:56.540 Amber Lin: Okay.
68 00:05:56.660 ⇒ 00:06:02.260 Amber Lin: Awesome, and I’ll put this as… End of… end of week.
69 00:06:06.810 ⇒ 00:06:14.169 Justin Breshears: You said you were split between, like, 3 different ones, this one and two other ones. How… how much time do you have for this project?
70 00:06:14.840 ⇒ 00:06:28.759 Shreya Chowdhury: Yeah, so I was gonna bring that up. I think this week my allocations are gonna look a little bit different. I was going to enter some of them manually, because I don’t think Rico has added me to Insomnia.
71 00:06:28.760 ⇒ 00:06:31.129 Amber Lin: Hmm, let me… let me just add you now.
72 00:06:31.130 ⇒ 00:06:34.429 Shreya Chowdhury: Yeah, okay, sounds good. Cause I think right now, I…
73 00:06:34.690 ⇒ 00:06:49.420 Shreya Chowdhury: I’m technically 10 hours for internal tasks and 10 for Ellie, but this week, Ellie is… Ellie, or last week, there wasn’t that much work for Ellie, and this week, I think it’ll just be today…
74 00:06:49.480 ⇒ 00:06:55.120 Shreya Chowdhury: And tomorrow, like, it’ll be… it should be less than, 10 hours, probably, this week.
75 00:06:55.850 ⇒ 00:07:02.160 Shreya Chowdhury: But yeah, I’ll probably need to add 10 hours for insomnia per week. Okay. Yeah.
76 00:07:02.160 ⇒ 00:07:04.579 Amber Lin: Okay, so I think probably…
77 00:07:04.740 ⇒ 00:07:11.250 Amber Lin: 10 hours here, and then… internal stuff, if you can’t do it, we can skip that, and then…
78 00:07:11.250 ⇒ 00:07:23.260 Shreya Chowdhury: Yeah, I already talked to Utem about it. I think he said, like, prioritize client stuff, so this week, I think internal stuff is probably gonna be deprioritized. It’ll mostly be split between Insomnia, Default and Ellie.
79 00:07:23.260 ⇒ 00:07:24.360 Amber Lin: Okay.
80 00:07:24.610 ⇒ 00:07:25.150 Shreya Chowdhury: Yeah.
81 00:07:25.150 ⇒ 00:07:26.800 Amber Lin: Sounds good.
82 00:07:26.930 ⇒ 00:07:32.849 Amber Lin: Yeah, I think the mo- these are the most important ones. We don’t know yet for the new ones, so…
83 00:07:33.110 ⇒ 00:07:33.560 Shreya Chowdhury: Yup.
84 00:07:33.560 ⇒ 00:07:35.590 Amber Lin: Check once we get there.
85 00:07:35.590 ⇒ 00:07:36.620 Shreya Chowdhury: Yeah, okay.
86 00:07:36.620 ⇒ 00:07:39.270 Amber Lin: Yeah, Justin, any questions from your side?
87 00:07:39.550 ⇒ 00:07:41.000 Shreya Chowdhury: No, that looks good.
88 00:07:41.740 ⇒ 00:07:43.039 Shreya Chowdhury: Oh, sorry.
89 00:07:43.350 ⇒ 00:07:44.310 Justin Breshears: Go ahead.
90 00:07:44.590 ⇒ 00:07:45.000 Amber Lin: Okay.
91 00:07:45.000 ⇒ 00:07:47.659 Justin Breshears: all that makes sense, I think.
92 00:07:47.880 ⇒ 00:08:03.539 Justin Breshears: the only other thing would be, like, building out the tickets a little bit more to where we know, like, hey, this is what it looks like to be done, and, you know, there’s other stuff, like, we didn’t get that, I don’t think, in our AI creation of those tickets, so I don’t know if that’s…
93 00:08:03.540 ⇒ 00:08:12.750 Amber Lin: We can, it’s just, whenever I did it before, it was… it was not very good, because… because we don’t have that much context. And maybe, Shreya, once you…
94 00:08:12.870 ⇒ 00:08:17.149 Amber Lin: do more of the tickets, you can drop some notes in there, and we can use.
95 00:08:17.150 ⇒ 00:08:17.600 Shreya Chowdhury: Yeah.
96 00:08:17.600 ⇒ 00:08:18.310 Amber Lin: the ticket.
97 00:08:18.310 ⇒ 00:08:31.909 Shreya Chowdhury: Usually when I, like, I think the last ticket I completed was an internal playbook one. Usually what I’ll do is I’ll just add, like, a link to, like, the work, where it’s been completed, and then if there’s relevant, like, I’ll just do, like, a brief description or something, just to summarize it.
98 00:08:32.049 ⇒ 00:08:33.150 Amber Lin: Oh, my goodness.
99 00:08:33.150 ⇒ 00:08:33.690 Justin Breshears: That’s great.
100 00:08:33.690 ⇒ 00:08:40.920 Shreya Chowdhury: Yeah, and then at least, like, we have an archive of all the closed tickets, so if, like, a similar issue comes up, we can always, like, look back at it and recycle.
101 00:08:40.929 ⇒ 00:08:42.619 Amber Lin: Awesome.
102 00:08:43.129 ⇒ 00:08:48.439 Amber Lin: And I think you guys canceled the internal engineering meeting, right?
103 00:08:48.840 ⇒ 00:08:52.670 Shreya Chowdhury: Is there one today? I-I didn’t have it on my calendar…
104 00:08:52.670 ⇒ 00:08:58.469 Amber Lin: I see. I think they canceled it, because I don’t see it on anybody’s calendar right now, so I think it’s fine.
105 00:08:58.630 ⇒ 00:08:59.300 Shreya Chowdhury: Yeah.
106 00:08:59.300 ⇒ 00:09:06.460 Amber Lin: Yeah, and I checked, Ellie, Default, and Insomnia on Clockify, you should all… you should have access to all of them.
107 00:09:06.460 ⇒ 00:09:08.110 Shreya Chowdhury: Okay, cool, sounds good.
108 00:09:08.110 ⇒ 00:09:08.720 Amber Lin: Yeah.
109 00:09:08.850 ⇒ 00:09:12.149 Amber Lin: Okay, that’s all on my end. It was a pretty quick meeting.
110 00:09:12.150 ⇒ 00:09:19.009 Justin Breshears: Then, Amber, do you have, any objections with me, like, taking over Insomnia fully starting on Monday?
111 00:09:19.010 ⇒ 00:09:26.620 Amber Lin: No, not at all. I only do quick syncs with Casey, just let Casey know, and then I’ll update my meeting links.
112 00:09:27.040 ⇒ 00:09:36.839 Justin Breshears: Yeah, I was gonna say, we could probably just split your ABC stand-up and just do an insanity one with, now that we have Tran and KC on it, just kind of do a separate one with them first.
113 00:09:36.840 ⇒ 00:09:46.040 Amber Lin: Actually, on that end, why don’t… we can set the meeting times now, since Sharia’s also in the meeting, you can ask her when is a better meeting time for you both.
114 00:09:46.220 ⇒ 00:09:49.130 Shreya Chowdhury: Yeah, would this be internal, or, like.
115 00:09:49.130 ⇒ 00:09:50.970 Amber Lin: For external ones, too.
116 00:09:51.430 ⇒ 00:09:56.199 Justin Breshears: Just internal, like, just a quick check-in, daily stand-up type deal, so…
117 00:09:56.500 ⇒ 00:10:02.010 Justin Breshears: 15 minutes max, with you and Casey. I don’t know what Casey’s availability looks like.
118 00:10:02.010 ⇒ 00:10:19.910 Amber Lin: Casey should be available, he’s in the Philippines, but he works US hours. He’s usually available, I think, up until even 3 my time. Okay, okay. We’ll be available, just more… the mornings will be easier for him, but he is up.
119 00:10:21.160 ⇒ 00:10:23.569 Justin Breshears: Gotcha. Bray, where are you located?
120 00:10:23.800 ⇒ 00:10:27.079 Shreya Chowdhury: Yeah, like, mornings are fine for me,
121 00:10:27.460 ⇒ 00:10:42.770 Shreya Chowdhury: it… I think mornings are usually a little bit more, like, planning versus, like, updates, but I guess that just depends on, like, yeah, if we do it daily, how the ones from the previous day went. My Wednesdays are pretty free,
122 00:10:44.360 ⇒ 00:10:55.890 Shreya Chowdhury: Oh, yeah, I guess, yeah, sorry, if it’s daily, yeah, I think, for Wednesdays, it’s overall free. For Tuesday, anything after, like, 11 a.m. Pacific time.
123 00:10:56.200 ⇒ 00:11:01.930 Shreya Chowdhury: Thursday, also after 11 a.m. Pacific time,
124 00:11:02.480 ⇒ 00:11:05.120 Shreya Chowdhury: And then the rest of the day’s, like, whenever, yeah.
125 00:11:06.070 ⇒ 00:11:08.300 Justin Breshears: Okay. Sorry, you’re in Pacific time?
126 00:11:08.300 ⇒ 00:11:09.650 Shreya Chowdhury: Yeah, I’m in Pacific time, yeah.
127 00:11:09.860 ⇒ 00:11:10.370 Justin Breshears: Okay.
128 00:11:10.370 ⇒ 00:11:13.109 Shreya Chowdhury: I can, I can manage some flexibility.
129 00:11:13.110 ⇒ 00:11:19.599 Justin Breshears: Yeah, no worries. I mean, that actually lines up with me. My afternoons are generally better, because I’m… by the way, hi, I’m just.
130 00:11:19.600 ⇒ 00:11:20.340 Shreya Chowdhury: Yeah.
131 00:11:20.340 ⇒ 00:11:26.830 Justin Breshears: met yet, but I just got brought on, but I’m part-time here, and I’ve got a full-time day job, so I just gotta…
132 00:11:27.020 ⇒ 00:11:35.890 Justin Breshears: fit it around my other job schedule at this time. The goal is to come on full-time at Brainforge, but right now I gotta…
133 00:11:35.910 ⇒ 00:11:49.529 Justin Breshears: I gotta feed my… my little hungry mouths, so I gotta… got two kids, so I gotta just, you know, jump into the startup life right now. Anyway, that works out perfectly for me, because I think after 11-year time.
134 00:11:49.670 ⇒ 00:11:51.660 Justin Breshears: Should be generally okay with me.
135 00:11:51.660 ⇒ 00:11:52.370 Shreya Chowdhury: Yeah, cool.
136 00:11:52.370 ⇒ 00:11:53.550 Justin Breshears: calendar advice.
137 00:11:53.550 ⇒ 00:12:01.989 Shreya Chowdhury: And then, yeah, feel free to take a look at my calendar, and, like, if there’s any, like, conflicts, some of the other meetings can be moved around sometimes, too, so…
138 00:12:02.190 ⇒ 00:12:09.949 Justin Breshears: Yeah, no worries. Stand-up should be the least priority of all the different types of meetings, I think, so we can fit in around what you got going on. Yeah.
139 00:12:10.330 ⇒ 00:12:19.339 Justin Breshears: And we can even, like, if it’s just a busy day or whatever, like, we can always async it when needed, but I like having these on the calendar just to keep track.
140 00:12:19.660 ⇒ 00:12:20.550 Shreya Chowdhury: Yeah.
141 00:12:21.280 ⇒ 00:12:22.150 Justin Breshears: Cool.
142 00:12:22.150 ⇒ 00:12:24.809 Amber Lin: I mean, yeah, I think that’ll be the plan, so…
143 00:12:24.810 ⇒ 00:12:32.119 Justin Breshears: I’ve been kind of shadowing Amber and everything this week, and I’ll just take this one over next week. It’s good timing with the renewal and everything.
144 00:12:32.370 ⇒ 00:12:32.930 Shreya Chowdhury: Nice.
145 00:12:32.930 ⇒ 00:12:33.749 Amber Lin: It’s all right.
146 00:12:34.410 ⇒ 00:12:35.630 Amber Lin: Thanks, everyone.
147 00:12:37.150 ⇒ 00:12:37.930 Shreya Chowdhury: Bye.
148 00:12:38.070 ⇒ 00:12:38.870 Amber Lin: Bye!