Meeting Title: Hedra Project Overview and SOW Planning Date: 2026-01-08 Meeting participants: Greg Stoutenburg, Awaish Kumar
WEBVTT
1 00:01:54.700 ⇒ 00:01:55.480 Greg Stoutenburg: Anyways.
2 00:01:56.470 ⇒ 00:01:57.660 Awaish Kumar: Hey, how you doing?
3 00:01:57.840 ⇒ 00:01:59.989 Greg Stoutenburg: Hey! Happy New Year!
4 00:01:59.990 ⇒ 00:02:00.790 Awaish Kumar: I don’t know what?
5 00:02:01.910 ⇒ 00:02:18.170 Greg Stoutenburg: Yeah, thanks for hopping on with me. So, so I wanted to just get any background you can share on Hedra. You know, I’m able to review, like, videos in the platform and look at linear tickets, but that’s really it. So, I’m kind of just hoping to…
6 00:02:18.810 ⇒ 00:02:23.170 Awaish Kumar: Have you seen the document, like, I shared already for…
7 00:02:24.120 ⇒ 00:02:27.000 Awaish Kumar: for the work… different works teams, Hydra is trying to…
8 00:02:27.860 ⇒ 00:02:30.090 Awaish Kumar: Like, get the work done.
9 00:02:31.390 ⇒ 00:02:33.900 Greg Stoutenburg: Is this something you sent me on Slack?
10 00:02:33.900 ⇒ 00:02:34.470 Awaish Kumar: Nope.
11 00:02:34.930 ⇒ 00:02:37.460 Awaish Kumar: Yeah, I didn’t… basically, it’s a…
12 00:02:37.770 ⇒ 00:02:41.180 Awaish Kumar: It’s a Word document which was shared before.
13 00:02:41.400 ⇒ 00:02:45.619 Awaish Kumar: with the team, so I don’t know if you have seen it. Maybe I can…
14 00:02:45.850 ⇒ 00:02:48.500 Greg Stoutenburg: Yeah, maybe if you could link me to it, or.
15 00:02:48.820 ⇒ 00:02:53.009 Awaish Kumar: I mean, it’s possible, but I also just kind of wanted to, you know, just hear it from you, like, as an overview.
16 00:02:53.100 ⇒ 00:03:00.670 Greg Stoutenburg: how is the… how is the engagement going? What have we done for them? What are they really looking for? You know, those sorts of insights would be really helpful.
17 00:03:02.160 ⇒ 00:03:09.070 Awaish Kumar: Okay, I have shared, on Slack with you now, so I can, like, give an overview.
18 00:03:09.160 ⇒ 00:03:17.899 Awaish Kumar: So… but that document includes more detailed… details on what I talked with Sandra. She’s the representative on…
19 00:03:17.940 ⇒ 00:03:30.500 Awaish Kumar: On Hydra’s side. She’s the one keeping comms with us right now, but she’s not the one who’s making the decisions. Okay. So, that’s really the problem here, like, the…
20 00:03:30.620 ⇒ 00:03:33.789 Awaish Kumar: Like, she’s normally on,
21 00:03:34.040 ⇒ 00:03:45.169 Awaish Kumar: On board with us on a few things, on many things, and then, yeah, other team members, like, she’s not the one which has power to make the decisions.
22 00:03:45.420 ⇒ 00:03:46.010 Greg Stoutenburg: Okay.
23 00:03:46.010 ⇒ 00:03:54.110 Awaish Kumar: So… But with her com… with communicating with her, I get, like, few,
24 00:03:55.130 ⇒ 00:04:14.350 Awaish Kumar: like, pain points they are basically looking to solve, and they’re… and then I, like, categorize them into three different work streams. One is basically on the retention analysis, another one is regarding product analytics, and the third one is regarding the… the… using LLMs.
25 00:04:14.660 ⇒ 00:04:22.690 Awaish Kumar: Okay. It’s gotta be… So… On the product analytics side, like, the team is…
26 00:04:23.110 ⇒ 00:04:26.250 Awaish Kumar: They have some engineering team inside of
27 00:04:26.560 ⇒ 00:04:32.650 Awaish Kumar: Hydra as well, but they don’t really know what they are doing, right? Okay.
28 00:04:34.380 ⇒ 00:04:38.570 Awaish Kumar: on, on, like… For the retention analysis.
29 00:04:38.710 ⇒ 00:04:48.100 Awaish Kumar: Sandra is the only one who is doing the analysts’ work. She’s the data analyst, kind of. Okay. But she’s, like, assigned with a lot of more stuff.
30 00:04:48.270 ⇒ 00:04:52.099 Awaish Kumar: So that’s why she can’t basically do the day-to-day analysis.
31 00:04:52.260 ⇒ 00:04:53.250 Greg Stoutenburg: Okay.
32 00:04:53.400 ⇒ 00:04:55.750 Awaish Kumar: And she’s… she needs help with that.
33 00:04:55.980 ⇒ 00:04:56.670 Greg Stoutenburg: Okay.
34 00:04:56.670 ⇒ 00:04:57.330 Awaish Kumar: Boom.
35 00:04:58.270 ⇒ 00:05:11.929 Awaish Kumar: like, Sandra is the one responsible for this retention analysis, but she’s not able to because she don’t have capacity. Product analytics team, there are some engineers
36 00:05:11.950 ⇒ 00:05:21.149 Awaish Kumar: Trying to add some events, but they’re not able to do it properly, because maybe they don’t have the capability, or they don’t have enough
37 00:05:21.480 ⇒ 00:05:25.710 Awaish Kumar: people to do that, right? Or they don’t know what to do, right?
38 00:05:25.710 ⇒ 00:05:26.610 Greg Stoutenburg: Yeah.
39 00:05:26.850 ⇒ 00:05:44.680 Awaish Kumar: So basically, that’s what we need to do. We wanted to create SOW to pitch those ideas, to the CEO. So next time, like, when you deliver, like, when you are done with this, creating SOW, what I would need, like, I don’t want you to, like.
40 00:05:45.180 ⇒ 00:05:50.110 Awaish Kumar: present, like, this with Chandra. I already tried that for AI project.
41 00:05:50.290 ⇒ 00:05:57.329 Awaish Kumar: Okay. And that failed. That kind of break. I was on board, but… The CEO was not.
42 00:05:57.680 ⇒ 00:06:01.420 Greg Stoutenburg: Is that… is that the Slack exchange I saw today? The screenshot?
43 00:06:01.830 ⇒ 00:06:02.690 Awaish Kumar: percent.
44 00:06:02.840 ⇒ 00:06:03.960 Greg Stoutenburg: Yup. So…
45 00:06:04.430 ⇒ 00:06:10.900 Awaish Kumar: Yeah, and that was, like, the document was targeting Sandra. That is… that’s the mistake, basically.
46 00:06:10.900 ⇒ 00:06:11.600 Greg Stoutenburg: Okay.
47 00:06:11.870 ⇒ 00:06:18.890 Awaish Kumar: That document was trying to answer questions which Sandra asked. I was in call with her.
48 00:06:18.970 ⇒ 00:06:24.489 Greg Stoutenburg: Got it. She… we were both on board on, like, what we want to do, and the impact, and the goal.
49 00:06:24.490 ⇒ 00:06:35.710 Awaish Kumar: Right? And that’s why this project… this document was more like creating, let’s create, what she’s asking, like, what… define the goal, define the deliverables, define the cost.
50 00:06:36.050 ⇒ 00:06:38.380 Awaish Kumar: And the hours and things like that.
51 00:06:38.580 ⇒ 00:06:38.980 Greg Stoutenburg: Yeah.
52 00:06:39.160 ⇒ 00:06:40.919 Awaish Kumar: Like, it was more like…
53 00:06:41.180 ⇒ 00:06:50.109 Awaish Kumar: targeting only her as… keeping her as the main person, but, like, she wasn’t the one who needs to sign it, so that’s why…
54 00:06:50.240 ⇒ 00:06:57.729 Awaish Kumar: when that document went to the execs, like, that has… that was missing the context, right? Because…
55 00:06:57.730 ⇒ 00:06:58.240 Greg Stoutenburg: Yeah.
56 00:06:58.240 ⇒ 00:06:59.750 Awaish Kumar: We don’t know what we talked about.
57 00:07:00.250 ⇒ 00:07:04.869 Greg Stoutenburg: Yeah, that’s… that’s great. Yeah, thank you for…
58 00:07:04.970 ⇒ 00:07:19.630 Greg Stoutenburg: Thank you for that. That’s very, very helpful. Yeah. Sorry, I didn’t mean to interrupt, but that’s… everything you just said is just, like, there’s… that’s way more than I could have picked up from just reading this, or, like, looking at linear tickets. Like, that’s very, very helpful stuff.
59 00:07:21.010 ⇒ 00:07:25.820 Awaish Kumar: Yeah, so whatever I’m saying is not in the document. The document has more, like.
60 00:07:26.140 ⇒ 00:07:37.659 Awaish Kumar: what she wanted in terms of retention analysis, and what she wanted in terms of product analytics, like, what are their goals? Like, what I’m saying is just more of a… what’s going on with this client.
61 00:07:37.910 ⇒ 00:07:51.490 Greg Stoutenburg: Yeah, yeah, yeah. Right. Whereas what they’re wanting to see is, like, what’s the point of this engagement? Like, what’s the business getting out of it? How is this going to help us meet business goals? Yeah. That makes perfect sense.
62 00:07:52.430 ⇒ 00:07:59.619 Awaish Kumar: So what… so we… like, we need to make a document SOW for, for, like…
63 00:08:00.630 ⇒ 00:08:19.179 Awaish Kumar: for execs, and then also maybe present to them what to do. I will try to set up a call between Sandra and Michael, which is mainly the one who approves it, and then you, so you can basically present them.
64 00:08:19.370 ⇒ 00:08:28.309 Greg Stoutenburg: Yep. That sounds good. Let me, with that context, I’ll be able to get this SOW drafted by the end of my day.
65 00:08:28.310 ⇒ 00:08:42.989 Greg Stoutenburg: Hopefully just in the next couple hours here. And, and I’ll run it by you, and I’ll share it with you, Tom, for feedback as well. And yeah, and hopefully it’ll hit the nail on the head. I’m trying to find this other screenshot that I took.
66 00:08:43.010 ⇒ 00:08:46.380 Greg Stoutenburg: If you’d give me one second.
67 00:08:52.480 ⇒ 00:08:53.840 Greg Stoutenburg: Not that one.
68 00:08:54.230 ⇒ 00:09:04.390 Greg Stoutenburg: Oh, yeah, yeah. Yeah, what you, Tom, asked me for is, for Hedra, for product analytics and for retention analysis.
69 00:09:04.890 ⇒ 00:09:13.880 Greg Stoutenburg: this was… and this was probably maybe Tuesday he sent this message to me, so he didn’t say anything about the AI stuff, so I think I’ll leave that off in what I’m drafting.
70 00:09:14.620 ⇒ 00:09:17.800 Awaish Kumar: Yeah, that’s… that’s what I already tried, that’s…
71 00:09:17.800 ⇒ 00:09:18.160 Greg Stoutenburg: Yeah.
72 00:09:18.160 ⇒ 00:09:22.790 Awaish Kumar: So… So right now, what you need to do is, like, get some…
73 00:09:23.420 ⇒ 00:09:32.719 Awaish Kumar: for these two work streams, get some SOW and, like, timelines and all of the… all of that ready, so we can, like, sign them, on some…
74 00:09:33.030 ⇒ 00:09:40.689 Awaish Kumar: Monthly basis, basically that’s the goal. Right now, they are on an hourly basis, so if they have anything, we just support them.
75 00:09:41.200 ⇒ 00:09:47.719 Awaish Kumar: Yeah. Goal is to try to convert them to a monthly client for 3 to… 3 months or 6 months, whatever.
76 00:09:47.720 ⇒ 00:09:51.749 Greg Stoutenburg: Got it, got it. Okay. And then…
77 00:09:52.710 ⇒ 00:09:55.889 Greg Stoutenburg: Looking at… let me find it.
78 00:09:56.590 ⇒ 00:10:01.910 Greg Stoutenburg: Okay, and you’ll be… you’ll be… I’m still remember… still learning all the acronyms. You’ll be service lead on this, then?
79 00:10:05.140 ⇒ 00:10:06.019 Greg Stoutenburg: That’s what I’m looking at on.
80 00:10:06.020 ⇒ 00:10:13.290 Awaish Kumar: Yeah, I’m not… I might not be, because I’m just… I have been working with this client, that’s why I’m kind of,
81 00:10:13.590 ⇒ 00:10:20.480 Awaish Kumar: trying to keep up the communication with the client for now. I might not be the one who is…
82 00:10:20.480 ⇒ 00:10:24.400 Greg Stoutenburg: Leading this, because this is more like product analytics, and the…
83 00:10:25.040 ⇒ 00:10:29.859 Awaish Kumar: strategy and analysis, and that goes under, maybe, Robert’s world.
84 00:10:30.000 ⇒ 00:10:39.640 Greg Stoutenburg: Right, yeah. Yeah. Okay, cool. Sounds good, and I… I think that’s… I think that answers all my questions. Anything else I should know?
85 00:10:41.630 ⇒ 00:10:46.010 Awaish Kumar: Yeah, I don’t think so, for now. Go on. It’s okay, yeah.
86 00:10:46.010 ⇒ 00:10:51.710 Greg Stoutenburg: Okay, sounds good. Alright, thanks, really appreciate it. It was really helpful. Thank you. Alright, see ya.