Meeting Title: Brainforged Hedra Campaign Strategy Sync Date: 2025-11-07 Meeting participants: Robert Tseng, Joseph Good
WEBVTT
1 00:00:24.280 ⇒ 00:00:25.239 Joseph Good: Hey, Robert.
2 00:00:26.430 ⇒ 00:00:27.199 Robert Tseng: Hey, Joe.
3 00:00:27.480 ⇒ 00:00:28.320 Joseph Good: How’s it going?
4 00:00:29.340 ⇒ 00:00:30.030 Robert Tseng: How are you?
5 00:00:30.660 ⇒ 00:00:31.770 Joseph Good: Good, thanks.
6 00:00:33.340 ⇒ 00:00:34.290 Joseph Good: Virtually.
7 00:00:34.600 ⇒ 00:00:35.360 Joseph Good: Here.
8 00:00:35.580 ⇒ 00:00:36.800 Joseph Good: How’s the end of the week?
9 00:00:38.410 ⇒ 00:00:47.269 Robert Tseng: Good, and we had a couple good sales calls yesterday and this morning, so good energy going into the end of the week.
10 00:00:48.310 ⇒ 00:00:49.000 Joseph Good: Nice.
11 00:00:49.230 ⇒ 00:00:51.310 Joseph Good: Alright, let me kind of share…
12 00:00:52.080 ⇒ 00:00:56.899 Joseph Good: what I had for the Sort of Hedra campaign.
13 00:01:03.820 ⇒ 00:01:04.670 Joseph Good: That’s right.
14 00:01:05.950 ⇒ 00:01:12.180 Joseph Good: Okay, so, it’s just, like, rough scaffolding, but, so feel free to push back, but,
15 00:01:12.450 ⇒ 00:01:25.060 Joseph Good: Yeah, I took the initial companies that you had, laid out, so, like, Pinkfish, I think, and Sparkplug, and whatnot, and the ones that you had noted on the call, and then I ran it through Ocean.
16 00:01:25.060 ⇒ 00:01:28.150 Robert Tseng: Or ocean.io, I’m sure you’ve heard of it.
17 00:01:28.150 ⇒ 00:01:37.569 Joseph Good: Just to find, like, lookalike companies, and… to… This should be it.
18 00:01:37.730 ⇒ 00:01:49.040 Joseph Good: It’s gonna be about 128, filtered by, like, just size of 1 to over 200, or under 200, excuse me, and then within, like, UK, US, and Canada.
19 00:01:49.110 ⇒ 00:02:07.700 Joseph Good: I thought, like, 128 would be initial, like, a good initial batch to start with. Yeah. If we use, like, people from ocean.io, that’ll cost credits. I think we can actually export the 128 under, like, the… under, like, the free trial right now, so I don’t think it would even cost us anything. And then, if we run it through Clay.
20 00:02:09.160 ⇒ 00:02:21.220 Joseph Good: and you use their, like, find people at, or, like, find contact at, it won’t cost us any credits to get the contacts, and then Clay will automatically give us the LinkedIns as well, and since we’re not doing email, it doesn’t…
21 00:02:21.300 ⇒ 00:02:32.800 Joseph Good: you don’t need to spend anything there. So I don’t think it should cost us anything from, like, a credit standpoint across any of these different platforms, and then we can push them to HeyReach, accordingly.
22 00:02:33.050 ⇒ 00:02:36.850 Joseph Good: In terms of target personas, this is what I had, again, like.
23 00:02:37.220 ⇒ 00:02:39.569 Joseph Good: fairly broad, but I looked at…
24 00:02:39.600 ⇒ 00:02:58.090 Joseph Good: the POCs at Hydra, it looks like it was, like, head of Eng, and then I knew the CEO, like, was involved, which makes sense, given the size of the company. And then there was, like, a GTM lady, or sort of, like, senior growth folk… folks there. Yep. At my previous company, the…
25 00:02:58.550 ⇒ 00:03:09.860 Joseph Good: like, head of product was the one, main, like, owner of setting up the initial, like, data stack. So, I mean, I included that. I don’t know if that’s consistent with what you’ve seen across…
26 00:03:09.980 ⇒ 00:03:10.760 Joseph Good: like…
27 00:03:11.030 ⇒ 00:03:17.989 Joseph Good: customers or whatnot, but I thought it was worth noting, in case that’s a person you want to reach out to as well.
28 00:03:18.110 ⇒ 00:03:28.459 Joseph Good: Sure. So, yeah, I would target these personas from Clay, and then this is basically what I just explained, upload a reach campaign,
29 00:03:28.810 ⇒ 00:03:31.599 Joseph Good: And that would be in…
30 00:03:33.700 ⇒ 00:03:47.069 Joseph Good: here, I haven’t, like, uploaded the lead list anyways, but you’d upload it to this campaign, and then basically just go from there. And, like, I have rough scaffolding of messaging, it’s a little wordy, but, like.
31 00:03:47.320 ⇒ 00:03:56.429 Joseph Good: this is what I have for copy. Obviously, feel free to take a look. I don’t know who traditionally writes copy for Outbound,
32 00:03:56.660 ⇒ 00:04:01.670 Joseph Good: whether it’s Ryan or Hannah or whatnot, but I put something together here as a rough first draft, so…
33 00:04:02.260 ⇒ 00:04:10.259 Robert Tseng: Yeah, no, I think I… I create the templates, they make… make changes, like, here and there. So yeah, I mean, I think this is… this is what you would…
34 00:04:10.790 ⇒ 00:04:16.539 Robert Tseng: they would… this is what they would need from you anyway, because I think they have a hard time, like, just writing it from scratch.
35 00:04:17.250 ⇒ 00:04:23.099 Joseph Good: Sure, okay, that makes sense. Yeah, I know Ryan’s, like, out this week, but my assumption was I also got
36 00:04:23.330 ⇒ 00:04:35.549 Joseph Good: I don’t know, maybe it was because I was switching between Clay accounts or something, but I got locked out. So I’ve, like, messaged their team, and I’ll presumably get back into Clay whenever they get back to me. Okay. But…
37 00:04:35.940 ⇒ 00:04:47.129 Joseph Good: you know, once that gets settled, I can, like, run this through Clay and whatnot and get the contacts, and then get you, like, the number of contacts at those 128 companies. Sure. Yeah.
38 00:04:47.740 ⇒ 00:04:50.679 Joseph Good: And then, yeah, assuming this is all good, like.
39 00:04:50.840 ⇒ 00:04:54.149 Joseph Good: And the copy looks good, I figured we could set this live, like.
40 00:04:54.590 ⇒ 00:05:01.520 Joseph Good: Monday or Tuesday of next week. Yeah, I’m not sure if there would be any other stakeholders that we would need to, like.
41 00:05:01.770 ⇒ 00:05:03.569 Joseph Good: chat with, but… no.
42 00:05:04.090 ⇒ 00:05:08.920 Robert Tseng: Okay, yeah, no, I think this is… yeah, this general campaign template’s good,
43 00:05:09.040 ⇒ 00:05:21.359 Robert Tseng: I think, you know, once you share it with Hannah and Ryan, I mean, they have their own Notion docs, like, I don’t know, there might be some consolidation here, but I think just for you building this out, it’s just good to see. On the…
44 00:05:21.630 ⇒ 00:05:34.090 Robert Tseng: Targeting-wise, I would say post-Series A. Like, I would just focus… I don’t mind if our lists are smaller. Like, for 120 people, going off of, hey, reach LinkedIn campaigns, we could only send, like, 20 to 30 a week, so…
45 00:05:34.470 ⇒ 00:05:39.839 Robert Tseng: like, I would say lists under 50 are probably, you know, the more that we can kind of,
46 00:05:39.990 ⇒ 00:05:56.730 Robert Tseng: whittle them down, like, I would say, like, a list size of 50 is probably… 50 max is probably preferred. So I think if you… if you cut it down to post-Series A, and I think, like, raised Series A in the past, like, 6 months, or something like that, that’d probably be a way to cut down this list.
47 00:05:57.220 ⇒ 00:06:06.839 Robert Tseng: Yeah, I want to really, like, do an activation around, like, hey, you just raised funding, like, we’re trying to get you to get this out by the end of the year.
48 00:06:07.020 ⇒ 00:06:14.449 Robert Tseng: So I might, like, if you want to send me that Notion doc, I might, like, leave some feedback on how I would test different types of copy.
49 00:06:14.660 ⇒ 00:06:19.650 Robert Tseng: We don’t need to do, like, 3 different versions. I think, honestly, 2 different versions is fine, like…
50 00:06:20.100 ⇒ 00:06:25.400 Robert Tseng: For, you know, such a small volume, just having two, like, two variations is good enough.
51 00:06:25.640 ⇒ 00:06:33.459 Robert Tseng: yeah, and then… As far as, like, actually deploying it, yeah, I probably would want…
52 00:06:33.620 ⇒ 00:06:39.639 Robert Tseng: Brian to deploy it, just so you get a sense of, like, how the team kind of can take
53 00:06:39.850 ⇒ 00:06:53.179 Robert Tseng: things from you, and then execute what you… what you build them. So, I… I’m sure you could… I’m sure you could execute it, but just because he’s here as a resource, like, once… on Monday, like, I… I would want him to execute it off of your… off of your dock.
54 00:06:54.130 ⇒ 00:07:00.900 Joseph Good: Okay, sounds good. Yeah, I just narrowed down to Series A as you were speaking, and it’s, like, 51 companies anyway, so this is.
55 00:07:00.900 ⇒ 00:07:01.340 Robert Tseng: Perfect.
56 00:07:01.340 ⇒ 00:07:02.260 Joseph Good: as well. Yeah.
57 00:07:02.980 ⇒ 00:07:19.499 Joseph Good: Great. Okay, that makes sense. Yeah, that was the main thing I, like, wanted to run through. I don’t know if you’ve had other stuff you wanted to chat through. Personally speaking, also just so you have a little bit more visibility into my schedule, like, Tuesdays and Thursdays are,
58 00:07:19.500 ⇒ 00:07:24.580 Joseph Good: definitely, like, my busiest days, just with classes and whatnot. I have class, like, pretty much the entire day.
59 00:07:24.580 ⇒ 00:07:24.940 Robert Tseng: Yeah.
60 00:07:25.500 ⇒ 00:07:28.080 Joseph Good: And…
61 00:07:28.200 ⇒ 00:07:35.529 Joseph Good: yeah, I’m obviously, like, putting work in when I can and whatnot. So getting continually up to speed on, sort of.
62 00:07:35.740 ⇒ 00:07:44.119 Joseph Good: a lot of the stuff that’s going on in Notion, and just the different Slack channels, and, like, where to go for what. So I’ll have a better sense of, like.
63 00:07:44.610 ⇒ 00:07:53.060 Joseph Good: how I would approach a more broad, I guess, GTM strategy or whatnot. I’ve just been focused for the last, like, day or so on getting this campaign in a good spot.
64 00:07:53.410 ⇒ 00:07:58.780 Robert Tseng: Yeah, yeah, no, I mean, no rush to kind of build out a go-to-market strategy. I mean,
65 00:07:58.990 ⇒ 00:08:09.790 Robert Tseng: We, if anything, like, just need to execute better, so, you know, just being able to take these one-off projects and be able to run them through is good for now.
66 00:08:10.130 ⇒ 00:08:15.160 Robert Tseng: Yeah, I also… yep, you don’t… I’m not expecting you to…
67 00:08:15.340 ⇒ 00:08:22.100 Robert Tseng: be working on stuff every day, assuming, since you’re 10 hours a week or whatever, so… might be Monday, Wednesday, Friday’s fine.
68 00:08:22.490 ⇒ 00:08:24.339 Robert Tseng: Yeah, I think…
69 00:08:25.400 ⇒ 00:08:33.729 Robert Tseng: I mean, we have a kind of end-of-week thing scheduled later today, is that still a good time? Because I could just say what I want to say for that.
70 00:08:34.870 ⇒ 00:08:39.689 Joseph Good: Yeah, I was gonna say, if you want to just run through what you had for that now. Okay, sure.
71 00:08:40.049 ⇒ 00:08:43.380 Robert Tseng: Yeah, let’s see…
72 00:08:48.580 ⇒ 00:08:49.410 Robert Tseng: Great.
73 00:08:50.430 ⇒ 00:09:00.679 Robert Tseng: Okay, I’ll just say no to that for now. Yeah, I got, like, 5 minutes. So, things to kind of think about then, I mean, I would want to get your…
74 00:09:00.850 ⇒ 00:09:04.910 Robert Tseng: I mean, obviously you worked on this campaign, but wanted to see…
75 00:09:05.430 ⇒ 00:09:11.220 Robert Tseng: You spend some time in HubSpot, so… and you kind of know, like, where the tracking gaps are.
76 00:09:11.280 ⇒ 00:09:29.049 Robert Tseng: it’s not that we don’t have the system set up, it’s just that, like, it is manual to kind of put the leads into HubSpot. It’s fine, because that’s Ryan’s responsibility, but yeah, if you notice anything else about HubSpot that you want to bring to our attention, you can share that with me directly.
77 00:09:29.400 ⇒ 00:09:38.580 Robert Tseng: And then, yeah, just as you’re kind of learning our service offerings, I did throw a few docs on the Notion page, so I think just wanting to
78 00:09:39.550 ⇒ 00:09:47.029 Robert Tseng: Chat through, like, Anything else that you’ve been… any questions that you have… that you’ve been seeing there?
79 00:09:47.970 ⇒ 00:09:52.259 Robert Tseng: Otherwise, like, I can… I could just keep sending more things your way to review.
80 00:09:52.920 ⇒ 00:09:55.549 Joseph Good: Yeah, that’d be great. Let me get back to this doc.
81 00:09:57.450 ⇒ 00:10:00.480 Joseph Good: Which, which docs did you throw on the…
82 00:10:02.880 ⇒ 00:10:07.549 Joseph Good: I’m assuming it’s, like, Brainforged AI deployment, concept of pipeline strategy…
83 00:10:07.550 ⇒ 00:10:16.499 Robert Tseng: Yeah, yeah, so I think those are kind of… I can spend a couple minutes… I’ll just share my screen. Yeah, so this is kind of what I’ve shared with you.
84 00:10:18.650 ⇒ 00:10:19.360 Joseph Good: Right.
85 00:10:19.570 ⇒ 00:10:26.180 Robert Tseng: Yeah, this is…
86 00:10:27.300 ⇒ 00:10:35.160 Robert Tseng: I think this is helpful to kind of review. I mean, I have everybody on our senior delivery side, so,
87 00:10:35.720 ⇒ 00:10:48.030 Robert Tseng: You’re not added to these calls yet, but I will send you the recordings as they come. I’ve been doing, like, a bi-weekly cadence with our senior delivery folks, where we’re kind of going through
88 00:10:48.090 ⇒ 00:11:01.879 Robert Tseng: like, our services, like, positioning, ICPs and stuff, so I think this is a helpful, doc to look through. I mean, we kind of… this is the campaign that you built already for this ICP. There’s a couple other things that we’re kind of, like, testing out.
89 00:11:02.580 ⇒ 00:11:17.899 Robert Tseng: this… this quarter, but yeah, rather than thinking about strategy as, like, activating a bunch of different channels, like, I just don’t think we have the manpower to diversify our channel strategy that much, so I care more about, like, running experiments against certain ICPs.
90 00:11:18.720 ⇒ 00:11:27.339 Robert Tseng: So eventually, like, the strategy that I, you know, wanting to get from you, you know, that we’re driving towards in your first month.
91 00:11:28.990 ⇒ 00:11:36.230 Robert Tseng: Yeah, I think it would… if you have a good… if you have an informed perspective on how we reach your ICP, I think that’s helpful.
92 00:11:36.510 ⇒ 00:11:46.469 Robert Tseng: leveraging our existing channels, like, I don’t need you necessarily to push for new channels, unless you’re extremely opinionated about one being, like, super useful that we haven’t been doing.
93 00:11:47.770 ⇒ 00:11:58.580 Robert Tseng: Yeah, and then, like, obviously, for the Hedra campaign, even, like, I would be willing to kind of test… I know this is slightly contradictory, but I’d be willing to test, like.
94 00:11:58.920 ⇒ 00:12:11.959 Robert Tseng: I think you understand the LinkedIn campaign and how to run that, so that’s great, but we can expand it further if we want to, like, run LinkedIn ads, for that campaign as well, or something like that, like, I’d be willing to give some budget to do that, so…
95 00:12:12.340 ⇒ 00:12:17.349 Robert Tseng: That’s just like a… you know, that’s more of like a greenfield opportunity for you to…
96 00:12:17.520 ⇒ 00:12:24.640 Robert Tseng: if you want to test, like, running LinkedIn ads as a go-to-market experiment, like, I’d be… I’d be willing to work with you on that.
97 00:12:26.890 ⇒ 00:12:43.409 Robert Tseng: Yeah, the rest of this stuff is maybe a little bit too in the weeds. I think this is, like, kind of… these are the offers that I’m working… I mean, we already have different versions of this that we’re pitching, but there hasn’t really been, like, an initiative to, like, consolidate this, so there’s a couple other people on the team that are, like, gonna help
98 00:12:43.610 ⇒ 00:13:01.340 Robert Tseng: build this out. But yeah, this is just kind of a good sense of, like, what our capabilities are. These are all the offers that we’re currently pitching. You may not know what any… all of these are, but, yeah, just like to give you some more kind of visibility into the delivery side of the org.
99 00:13:03.330 ⇒ 00:13:12.570 Robert Tseng: Yeah. Then, yeah, this framework, I think this is just like how Utama and I talk about the business, like, this doesn’t live in any, like, customer-facing dock, but
100 00:13:12.730 ⇒ 00:13:15.800 Robert Tseng: This is how we describe how, like,
101 00:13:16.370 ⇒ 00:13:18.960 Robert Tseng: AI and data kind of, like, work together.
102 00:13:19.120 ⇒ 00:13:30.490 Robert Tseng: So, you know, I think this is, like, good to learn the language, and yeah, if you have any questions just about this, like, we can always spend some time talking through this in more detail.
103 00:13:35.170 ⇒ 00:13:46.149 Robert Tseng: Content to pipeline. Yeah, so this was, this is less relevant right now, since we’re not really running our content playbook, but,
104 00:13:46.290 ⇒ 00:13:58.830 Robert Tseng: this was what the content playbook was before. I used to have, like, the go-to-market team. There’d be somebody that was just, like, commenting 150 comments a week, that was on, like, a couple…
105 00:13:59.290 ⇒ 00:14:09.479 Robert Tseng: core lead list of influencers that Utem and I kind of put together. We were trying to engage with strategic accounts as well, as a way to get on their… get, you know.
106 00:14:09.720 ⇒ 00:14:19.630 Robert Tseng: Get their attention, and try to connect the dots between the different stakeholders we were connect… we were already, talking to at a particular account.
107 00:14:20.760 ⇒ 00:14:28.050 Robert Tseng: And then, like, I don’t know, this is just, like, a weekly, like, scheduling two or three posts that Ryan was producing.
108 00:14:28.400 ⇒ 00:14:39.300 Robert Tseng: this is all dormant in Q4, I don’t really see ourselves turning this back on, like, now, but, you know, if content is something that you want to go and kind of
109 00:14:39.680 ⇒ 00:14:50.139 Robert Tseng: build out again, then we can spend some time reworking this, and I can give you my feedback on kind of how everything went here. It’s not all tracked, but…
110 00:14:50.170 ⇒ 00:15:01.319 Robert Tseng: this is really more just a process doc, but I have, like, an opinion on how… how all this… how all this actually performed. Like, I… I don’t think it actually achieved these goals, which is why it was shut down.
111 00:15:01.890 ⇒ 00:15:07.420 Robert Tseng: But I do think that it’s something that we want to revive, we just don’t… I don’t think we have the right
112 00:15:07.570 ⇒ 00:15:16.750 Robert Tseng: person to really run it at the time, so… Yeah, in short, You…
113 00:15:16.950 ⇒ 00:15:36.949 Robert Tseng: as you’re… as you’re ramping up, you’re learning the services, I know you built that, go-to-market campaign that was using our existing capabilities. I’m, like, telling you that if you want to extend that and run in experiments by using LinkedIn ads or something else, like, we can… we can talk about how to… how to deploy that.
114 00:15:37.900 ⇒ 00:15:42.709 Robert Tseng: Services-wise, I think this would get you up on, like, what we actually offer.
115 00:15:43.000 ⇒ 00:15:48.370 Robert Tseng: In addition to the architect, the AI architect kind of doc that I shared.
116 00:15:48.740 ⇒ 00:15:53.169 Robert Tseng: And then, yeah, I guess this is more longer term, but, like.
117 00:15:53.820 ⇒ 00:15:58.999 Robert Tseng: This is where we left off with our content strategy, and if you want to, kind of.
118 00:15:59.390 ⇒ 00:16:14.979 Robert Tseng: head in that direction and run content for us at some point, then I think this is another area that you can spend your time thinking about. So, yeah, no clear deliverables on any of these directions. Like, I’m not really expecting anything else deliverable-wise this week from you.
119 00:16:15.040 ⇒ 00:16:22.379 Robert Tseng: But just different directions that you want to empower you to… that you can run in with, if that’s kind of where you…
120 00:16:22.560 ⇒ 00:16:24.770 Robert Tseng: Kind of where you want to head.
121 00:16:25.380 ⇒ 00:16:27.209 Joseph Good: Yeah, that makes sense. Yeah.
122 00:16:27.350 ⇒ 00:16:31.229 Joseph Good: For LinkedIn ads, is that something… That’s something I’ve had.
123 00:16:31.350 ⇒ 00:16:34.240 Joseph Good: brief, brief exposure to, but I’ve never actually, like.
124 00:16:34.430 ⇒ 00:16:37.810 Joseph Good: ran that anywhere else, just for full transparency.
125 00:16:37.810 ⇒ 00:16:40.800 Robert Tseng: Yeah, I mean, we’ve not either, so… Yeah.
126 00:16:40.970 ⇒ 00:16:43.839 Joseph Good: Yeah, sure, I guess we’d be freaking out together.
127 00:16:43.840 ⇒ 00:16:44.220 Robert Tseng: Yeah.
128 00:16:44.220 ⇒ 00:16:50.079 Joseph Good: Is that something that you’re, like, bullish on, or that you want to try? Or what’s your level of interest there?
129 00:16:50.300 ⇒ 00:16:53.299 Robert Tseng: Yeah, I would say if I were to, like,
130 00:16:53.630 ⇒ 00:17:01.059 Robert Tseng: especially with this… yeah, the LinkedIn campaign, I know, will work, like, the HeyReach thing that you structure, like, I know you probably get, like.
131 00:17:01.640 ⇒ 00:17:20.410 Robert Tseng: like, 20% response rate, or, like, connection rate, and then probably another 10% response rate, so I know what that performance in my mind, is gonna look like. I do want to bet on something else. LinkedIn ads, I think, would work… could possibly work for fixed price offers like this, so I am interested in that. I’m also interested in, like.
132 00:17:20.670 ⇒ 00:17:31.339 Robert Tseng: developing… our SEO is not really something that you can really see instant returns on, but, like, we… we do have, like, Reddit engagement as well, like, we have…
133 00:17:31.790 ⇒ 00:17:37.430 Robert Tseng: a couple sub, like, Reddit communities, like,
134 00:17:37.730 ⇒ 00:17:41.380 Robert Tseng: Yeah, or I guess, to me, abstracting beyond, like.
135 00:17:41.540 ⇒ 00:17:50.839 Robert Tseng: it’s not… I’m not… I don’t want to be so, like, channel, like, specific, like, I don’t really have a preference for it, but, like, I do want to test paid ads at some point, and I do want to test, like.
136 00:17:50.880 ⇒ 00:18:07.459 Robert Tseng: community-based promotions, or, like, some, some, like, niche, whether it’s Reddit, whatever, whether it’s a subreddit, or, like, Facebook group, or whatever it is, like, there must be, like, or Slack groups, which… which Omah and I were active before, there must be, like, some pro…
137 00:18:07.710 ⇒ 00:18:22.559 Robert Tseng: more niche communities that we could be engaging in more, alongside, like, what we’re already doing. So, I… I don’t necessarily know, like, how to prioritize those, but those are kind of
138 00:18:23.850 ⇒ 00:18:25.410 Robert Tseng: I think, yeah, I think…
139 00:18:25.650 ⇒ 00:18:43.379 Robert Tseng: both paid ads and, like, some sort of, like, niche community engagement would help, amplify what we’re already doing. But I… that’s just a hypothesis, we’ve not tested it. I don’t know exactly which channel to use. I’m just kind of sharing that that’s something I’ve thought about before.
140 00:18:44.060 ⇒ 00:18:52.869 Joseph Good: Yeah, that makes sense. Yeah. That’s helpful. And maybe it does work, and maybe you want to test it in tandem with, like, a LinkedIn campaign to see how that works together.
141 00:18:53.360 ⇒ 00:19:08.899 Robert Tseng: Exactly. Yeah, I mean, I do want you to take risks. Like, I think, you know, you’re not just kind of here to just keep the status quo, so I want you to feel like you can go and actually, you know, test some of these things. So, yeah, hopefully that gives you more,
142 00:19:09.350 ⇒ 00:19:11.690 Robert Tseng: You know, freedom to… to explore.
143 00:19:12.330 ⇒ 00:19:13.440 Joseph Good: Yeah, absolutely.
144 00:19:13.440 ⇒ 00:19:13.780 Robert Tseng: Yeah.
145 00:19:14.360 ⇒ 00:19:15.340 Joseph Good: Great.
146 00:19:16.770 ⇒ 00:19:19.380 Robert Tseng: Alright, thanks, Joe. Let me know if you have anything else.
147 00:19:19.640 ⇒ 00:19:20.910 Joseph Good: Alright, cheers.
148 00:19:21.210 ⇒ 00:19:21.840 Robert Tseng: Dip.