Brainforge Knowledge

PR_TEMPLATE

2 min read

Add GTM Agent Knowledge Capture: ICP Framework, Vertical Testing, and Slack Deployment

Summary

This PR adds GTM agent knowledge capture structure focused on ICP qualification, vertical testing, and Slack deployment planning.

What’s Included

Knowledge Files

ICP Operating System → gtm/agents/memory/qualification-criteria.md and ideal-customer.md

  • Growth stage profiles (Startups, Scale Ups, Enterprise, Seasonal Champions)
  • BANT qualification framework with Brainforge-specific questions
  • Red flags and disqualification criteria
  • Decision maker hierarchy and role signals

Vertical Testing Framework → gtm/agents/memory/vertical-testing.md

  • How to apply ICP to specific industries (example: home services)
  • Industry-specific qualification questions
  • Vertical-specific signals and red flags
  • Test scenarios and examples

Notion to Vault Mapping → gtm/agents/NOTION_TO_VAULT_MAPPING.md

  • Maps Notion GTM structure to vault knowledge files
  • Prioritization guide for knowledge capture

Examples & Templates

ICP Analysis Example → gtm/agents/examples/icp-analysis-example.md

  • Real-world example using “thinking slow, thinking fast” approach
  • Reasoning-first analysis (reasoning first, conclusion last)
  • Shows how vault knowledge is applied to questions

ICP Agent Prompt Template → gtm/agents/prompts/icp-agent-prompt.md

  • System prompt for ICP qualification agent
  • Enforces “reasoning first, conclusion last” structure

Deployment Planning

Slack Deployment Guide → gtm/agents/SLACK_DEPLOYMENT_GUIDE.md

  • Architecture options for deploying vault to Slack
  • Feedback loop system (thumbs up/down to improve answers)
  • Implementation steps and technical requirements

Key Features

✅ “Thinking Slow, Thinking Fast” Methodology

  • All analysis uses reasoning-first approach
  • Forces analytical thinking (System 2) vs snap judgments
  • Improves accuracy and reduces errors

✅ Feedback Loop System

  • Team asks vault first (Slack bot)
  • Robert reviews and provides feedback
  • Feedback improves vault knowledge over time

✅ Vertical-Specific Qualification

  • Framework for testing ICP against specific industries
  • Example: Home services (Scale Ups & Enterprise only)

Commits

  • Add ICP Operating System knowledge (qualification criteria, ideal customer profiles)
  • Add vertical testing framework for home services
  • Add ICP analysis example with reasoning-first approach
  • Add Slack deployment guide with feedback loops
  • Add ICP agent prompt template

Next Steps

  • Review ICP framework and examples
  • Add specific client pain points to vertical testing
  • Implement Slack bot deployment (see deployment guide)
  • Expand to other GTM knowledge areas (BDR tactics, templates, etc.)

Testing

  • ICP analysis example uses real Slack question from Luke
  • Vertical testing framework ready for home services companies
  • Prompt template ready for agent deployment

Ready for Review: This establishes the knowledge structure for GTM agents, starting with ICP qualification. Next steps include adding BDR tactics, message templates, and building the Slack bot.

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